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Out of Line: How Restaurant Operators Can Utilize The Cloud To Maximize Performance | H... - 0 views

  • 71% say the ability to integrate with other systems is driving their POS purchase decisions, according to HT’s2 2023 POS Software Trends Report.So, when restaurant operators go looking for ways to innovate, they’re inevitably met with a need to throw out all the current capital investments to get to the needed improvements - a proposition that results in difficult ROIs.  On top of these impossible economics, the upgrade process is incredibly time-consuming and massively expensive. Updating such a massive and integral part of the business can take years, multiple decision makers and tens of thousands of dollars per store. 
  • Switching to cloud-based technology used on legacy hardware can be an incredibly smart option for restaurant owners who want to improve business operations without long delays and costly hardware overhauls. The restaurant point-of-sale (POS) system, using access to cloud-based data and seamless software updating, can bring important innovations to operators without the wait and expense.
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    This article discusses the aging restaurant (POS) systems which are quickly becoming a blocker to new initiatives. However this is where cloud based software comes into play by maximizing performance. It brings innovations to restaurant operators without the wait and expense. The older (POS) system are not so innovative. The upgrade process is very expensive and time consuming. The cloud based system integration can enhance overall efficiency leading to improved guest service and higher profitability.
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Meaningful innovation, or technology for technology's sake? - 0 views

    • rrodr658
       
      This whole article is based on professional opinions on the impact of technology within the hospitality industry. The majority of professionals did end up agreeing with technology being a powerful tool that will continue to enhance the hospitality industry and although some say that technology will take over jobs, these professionals dont believe so. They believe it will push people to become more tech-savy and improve their skills.
  • now machine learning is being applied to everything from creating the ideal travel itinerary to cleaning up the coding that night auditors have been screwing up for decades.
  • both on the industry best practices as well as the career paths of those who have dedicated their lives to hospitality
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  • ptable ROI.
  • user community to sort out the bugs and refinements.
  • support human aid technology as long as it enhances revenue generatio
  • ot replacing
  • n, improves efficiency, guest satisfaction and provides acce
  • it will revolutionize the sales process i
  • hospitality industry will have to embrace technology to remain profitable and functional in years to come
  • does not necessarily mean that humans will be replaced completely.
  • technology is needed to make sure the customers is engaged throug
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How COVID-19 has accelerated tech adoption in the hotel industry | Hotel Management - 0 views

  • exponential technology.
  • refers to both the rapid improvements in cost and performance
  • Smart capacities and services that were previously considered add-ons to the guest experience will quickly become requirements in the post-pandemic hospitality space.
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  • Investing in integrated online booking platforms that help to supplement staff efforts and create a seamless, personalized experience is the best way to ensure the guest has a positive brand experience
  • Hoteliers are using app platforms to track spaces used by guests and ensure a thorough sanitation before their next use
  • Integrated app platforms can help guests order room service or a morning coffee, reserve a spot out on the pool deck or communicate virtually with a staff member for instant assistance
  • Reward programs are meant to incentivize returning business without alienating first-time customers, or overemphasizing the different levels of guest perks.
  • A personalized guest app can offer different levels of accommodation.
  • Their choices and preferences could be logged as data and shared with the staff to help personalize their next stay.
  • Wearable technology has gained in popularity as a way to monitor guest activity, manage contact tracing, and help control the spread of the virus
  • also offers valuable feedback for consumer analysis
  • The more that guests are able to be tracked and recognized, the more they deserve to know their data is safe.
  • App platforms should have a section detailing which guest operations remain completely private, the rules and regulations regarding the use or sale of customer data, and the consequences that apply if any rules are breached.
  • Accelerated adoption of technology will transform the hotel sector at a rate even more extreme than once predicted
  • Smart tech will offer benefits to customers and staff alike, elevating the guest experience and making new levels of personalized hospitality possible.
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    *The hotel industry has incorporated exponential technology for its improvements in cost and performance -an implementation that evolved rapidly during the pandemic that hasn't been seen before. *Smart technology has offered benefits to customers and staff while elevating the guest experience on a personalized hospitality way.
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e-Concierge App for your Hotel - AppHotel - 1 views

  • Your guests no longer need to make a call or go through the reception to call upon your services.
  • Concierge On Mobile
  • An e-concierge service on smartphones and tablets to satisfy your guests and boost your sales
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  • Book a flight, obtain information on arrivals and departures schedule and track the position of any flight
  • Your guest can view menus and order from his device and be served in his room.
  • The guest can discover attractions and points of interest around your hotel
  • your guest can add a message with specific requests and be informed with a notification when it’s ready.
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    This Concierge On Mobile will revolutionize the hospitality industry. Guests can now make hotel and flight bookings; organize airport shuttles; order room service; make special requests; discover points of interest in their geographic location, among others through the AppHotel.
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Why Tablets on Restaurant Tables Are Here to Stay - Eater - 0 views

  • tabletops at numerous restaurants, from fast-casual burger chains to pillars of the casual-dining sector like Olive Garden and Chili’s.
  • Putting tablets on tables is intended to speed up service by enabling diners to perform various tasks such as ordering food or paying their check without having to wait for their server to appear. I
  • restaurants to turn tables more quickly and serve more guests
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  • Outback Steakhouse franchisee in the nation operates more than 100 stores, said that the tabletop tablets enable their restaurants to cut labor costs by “one or two percent,” and run fewer servers per night who are each making more money.
  • 15 percent of diners use the tablets to play games during their meal, but all those small transactions add up — and mean that the tablets basically pay for themselves.
  • tablets are a valuable tool in their technology arsenal.
  • There’s been a fair amount of concern that tablets would put human servers out of jobs, but thus far Outback and other casual dining chains say they are using tablets as server’s assistants:
  • Human servers still interact with the tables and lead service, but diners can use them for common requests like ordering drink refills and closing out their tab.
  • tips have stayed steady or even increased, thanks to the ease of tipping via tablet:
  • automatically apply a tip of the industry standard 20 percent, which is easier than manually entering a smaller tip. Tips are likely also higher thanks to diners’ increased satisfaction with service
  • increased check averages when tablets are in use
  • tablets are also serving as a valuable data gathering tool.
  • restaurants with useful feedback on food and service, and in some cases guests who want to provide more specific feedback
  •  
    The rise of tablets.
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    Tablets have become a success in faster casual and casual-dining restaurant and seem to be better for all around service. Customers like how fast they are able to order, servers are happier because they see a trend of getting more tips at the end of the night, and businesses are profitable because less servers on shift and more profit in business pockets. People tend to spend more money with games to play and ability to order more food in less time. There is a benefit for data collecting on experience at the restaurant as well that helps the companies out on what they need to focus on. Tablets are showing great promise and will most likely be on almost all casual dining tables.
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7 Tech and Travel Trends That Will Shape the Hotel Industry in 2023 | By Nicole Dehler - 0 views

  • Rising energy costs and persistent inflation will continue to affect guests and hotels alike
  • Many hoteliers are turning to technology to ameliorate some of these pressures. Native-cloud-based PMS platforms, for example, can deliver more power and reliability than traditional on-site PMS platforms
  • 87% of hotels are experiencing a staffing shortage
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  • Many hoteliers are turning to technology to add flexibility in hiring, make up for staffing shortages
  • Mobile and kiosk-based self-check-in can be deployed to deliver a convenient and personalized welcome experience with only a skeleton front desk staff
  • Similarly, mobile automation can complete a number of time-consuming administrative tasks, while mobile communication can streamline communication between the front and back-of-the-house, by instantly alerting employees when a room is ready or out of order
  • 2023 will continue to see the rise of blended travel models such as bleisure travel, remote working and digital nomads
  • Investing in a PMS that includes the options for hourly or day-use rates allows a hotel to cater to busy airport travelers, or remote workers
  • Leveraging mobile and kiosk-based check-in and mobile Point-of-Sale (PoS) systems allow hotels to deemphasize the front desk, and transform the lobby into a more communal space for dining, co-working, and socializing.
  • With almost two-thirds of internet traffic originating from mobile devices, hoteliers would be well advised to select a booking engine that is fully optimized for mobile
  • According to McKinsey, 82% of Americans are using some type of digital payments
  • Hotels have taken notice, and have deployed comprehensive payment facilitation platforms that can deliver a secure and seamless payment experience for guests while preserving the mobile-first nature of their stay
  • Savvy hoteliers will leverage an ecosystem model of technological investment, where foundational platforms like the PMS and CRS utilize flexible open-API systems to integrate as many potential third-party applications as possible, with no additional costs to the user
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    This article describes 7 travel and tech trends that are shaping the hotel industry this year. With labor shortages and growing inflation, hoteliers are turning to technology to relieve some pressures like using a native-cloud-based PMS platform, using mobile and kiosk-based self check-in, and using a a more consolidated payment processer that can deliver a more secure and seamless experience for guests.
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Technology Trends in Hospitality Industry-Driving Innovation and Reshaping the Future |... - 0 views

  • Facing the challenges of labor shortage, the rising cost of operation, and the changes in consumer needs and behaviors, hospitality businesses need to pivot their services and products with the latest technology in order to keep their competitive edge.
  • In addition to mobile ordering, Point of Sale (POS) systems are also one of the top technologies to leverage in hospitality. POS systems turn mobile devices into cashiers. Whether it’s dining in, curbside pick-up, or online orders, POS enables seamless, fast, and safe transactions that customers seek nowadays.
  • Toast’s online ordering system and POS helped Melting Pot launch its takeout business model “The Melting Pot To-Go”.
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  • “Successful digital transformation is the process of using digital technology to create new or modify existing business processes, culture, and customer experiences to meet the changing business and market requirements”
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    This article gives an in-depth approach to the future of technology in the Hospitality Industry. In the article, you can explore the future of technology which will allow the industry to flourish.
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Location-Based Marketing: The Complete Guide for Ecommerce - 0 views

  • location-based marketing is targeting potential and existing customers based on their geographic location. It matches opted-in location data gathered from smartphones to points of interest.
  • Location-based targeting heavily relies on mobile device data. It detects a mobile device’s geolocation to alert its owner about an offer from a nearby business. Such alerts are typically delivered through SMS text messages, search advertisements, push notifications, or ads in mobile apps.
  • an affordable way to create more personalized marketing content and encourage customers to convert. According to the LBMA’s 2020 report, over 40% of companies name the ability to target as the most powerful benefit of this kind of marketing strategy. 20% mention brand recall, and around 15% say it drives foot traffic and sales at POS.
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  • Geotargeting uses IP addresses, unique codes that make connected devices identifiable. Then, it matches the IP address of a mobile device to a country or ZIP code and determines where the user is located. The technology detects the user’s location to serve them personalized messages
  • This method is based on using GPS technology to create an area with borders. It may be anything like a shopping mall where you have a store or a business center. Mobile users get a marketing notification or message whenever they cross the border. They may receive information on nearby stores, special offers, or other promotional content.
  • Beacons are small, wireless transmitters that use Bluetooth or WIFI to connect with predetermined apps running within range of the beacon. They send signals to the user’s device to prompt a server to serve specific content
  • Geo-conquesting utilizes GPS technology to target users close to competitors’ businesses and drive them away. You create a virtual parameter around the competitor’s location and send better deals when consumers enter it.
  • This approach means that you target users with online ads on their smartphones. You create audience segments in a mobile ad platform to specify whom to reach and when.
  • Geotargeting, geofencing, and geo-conquesting are suitable for promoting your dining place. But note that when it comes to food & dining, location marketing may be less potent for small restaurants. National and local chains usually benefit from it more
  • With location data, the marketing teams of resorts, hotels, amusement parks, or beaches can engage with people in the area. Since potential customers in resort destinations come and go, real-time notifications can boost engagement
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    This article breaks down several methods of location-based marketing and the ways they can be applied. They provide recommendations on how hospitality businesses can implement this technology to their advantage.
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How can proximity marketing help your business? - ShippyPro Blog - 2 views

  • you may have heard of its alternative name, ‘hyperlocal marketing’. It’s all about marketing to customers, and potential customers, in the right place and at the right time. It also makes use of personalised notifications to really engage customer
  • Proximity marketing enables you to bridge the gap between online and offline marketing. It can entice customers into making a spontaneous purchase.
  • beacons are small, wireless devices that transmit Bluetooth signals to smartphones that are within a certain proximity of the device
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  • Proximity marketing can also be used as a way of gaining on-the-spot customer feedback.
  • Over 60% of respondents to the study said that they would do more holiday shopping in a physical store rather than online if they were served mobile content and offers as they shopped. Finally, 61% of people said they’d visit a shop more often if it offered beacon marketing campaigns.
  • Near-field communication (NFC) was designed to enable secure payments and applications
  • it hasn’t been as successful for proximity marketing. That’s because NFC ads require customers to initiate the engagement, and can’t send notifications like beacons can.
  • QR codes are an alternative solution for running proximity marketing campaigns if your brand doesn’t have an app
  • Radio-frequency identification (RFID) is used by retailers to track store product movement and inventory. However, to use it for proximity marketing requires businesses to invest a significant amount in all of the equipment needed including tags, readers, reader control and apps.
  • Retailers who have both online stores and bricks-and-mortar shops have long struggled with having access to the same data offline as they do online
  • Proximity marketing can offer tailored advertising for customers, with ads triggered by a customer’s proximity to your store.
  • you can build long-term relationships with your customers by offering them a more personalised experience
  • it’s not inherently compatible with mobile devices,
  • It targets potential customers with personalised adverts based on how close they are to a specific location.
  • The technology for hyperlocal marketing is usually powered by beacons, which is a fast-growing market. In 2016, the global beacons technology market was valued at $519.6 million.
  • Retailers can send whatever information they want out to customers’ phones. They could choose to send details of special offers, or perhaps offer a unique discount that isn’t available to other customers.
  • It can improve a customer’s affinity to your brand, and drive sales from both new and existing customers.
  • By sending notifications and offers to shoppers through your app, you can ensure customers take a more active interest in the app.
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    This article explains what proximity marketing is, that marketing to customers and prospects in the right place at the right time, and how it works. Through a series of research data shows the development prospect of this marketing way. Introduce the most common technique used for this type of marketing is beacon,while also introduce some other methods and the reason why these technologies haven't been as popular as beacons, including NCF (near-field communication), QR codes, RFID (radio-frequency identification), and WiFi. The author also analyzes the benefits, which contains advertising, personalization, access to data, and increase usage of mobile apps, for companies to use this, as well as benefits for customers, such as a personalized shopping experience. Moreover, the writer rounded up some of the best-use cases of proximity marketing by big brands, including McDonald's, Amazon Go, and Walmart in order to give some idea for readers how this could be applied for business.
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    This article discusses what proximity marketing is, how it is used, the different forms of it, as well as the pros and cons of it. Proximity marketing has many different uses, and is currently mainly used in retail stores. However, this kind of location based marketing is becoming popular in hospitality, mainly through restaurant usage.
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Proximity-Based Marketing: Why Marketers Need to Use It | TUNE - 0 views

    • apere870
       
      This article talks about the benefits of proximity-based marketing when combined with mobile apps. It explains how proximity technology works and the different types.
  • Proximity-based marketing is having a (mobile) moment. Big brands that are eager to trace advertising and their mobile app investments back to in-store sales are looking at ways to emulate Starbuck’s admirable success with their Rewards program.
  • Understanding and segmenting your customers based on where they spend their time. Engaging customers based on location & time context. Bridged attribution to prove your marketing dollars in the physical side are positively affecting the digital side, and vice versa.
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  • Marketers can detect if a customer with their app is near their store or facility. Those customers can then be sent offers tailored to their specific location and context.
  • Essentially a collection of different sensor technologies, proximity enables awareness of both place and time for mobile apps:
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Understanding Digital Business Models: Virtual Restaurants And Ghost Kitchens - 0 views

  • a recent report by Statista predicted that worldwide online food delivery revenue will reach over $324 billion in 2022.
  • A virtual restaurant is a restaurant brand that only exists online.
  • This model helps existing restaurants get more out of their current business.
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  • One way to look at it is that ghost kitchens take more of a WeWork approach, offering flexible leases to operate a dedicated commercial kitchen.
  • For a restaurateur who is starting from scratch, a ghost kitchen can be an affordable option (like a food truck), rather than setting up a traditional brick-and-mortar operation.
  • The segment for both virtual restaurants and ghost kitchens is still young and wide open
  • A winning digital-only restaurant marketing plan should include leveraging national partnerships with the online ordering/delivery platforms, sophisticated digital marketing, search engine optimization and social media creation, as well as everything from professional food photography, menu design and much more.
  • Each app has their own customers, and if you are not listed on a certain app, you simply don’t exist to the people who use it. Each platform will bring incremental revenue.
  • Don’t just live on the third-party apps. And remember that photos are really important with digital storefronts.
  • There is a substantial amount of volume that must be hit just to break even; in my experience, this is typically $600K to $700K in annual sales.
  • First, both models are part of an emerging restaurant segment that primarily exists online, with no physical storefront and with a major focus on off-premise dining and delivery.
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    This article is about Virtual Restaurants, Ghost Kitchens, and the differences between the two. To be honest, I was not really familiar with either of these concepts before today, though I can see the appeal of both and why they are increasing in popularity. It's obvious that the pandemic played a large role in accelerating the popularity and significance of these kinds of services but I do not think things will slow down. It is evident that people like the ability to order a wide variety of food and get it in a timely manner while still retaining its quality. I think that ghost kitchens are a great opportunity for people to test out their restaurant concepts without committing to a long term lease, a large investment in equipment, etc. I think that it will lend to more diversity in delivery food and potentially even higher quality.
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    Ghost kitchens is such an interesting concept and the name just grabs you! I skimmed through this article and will definitely go back to properly read it once I have the brain capacity to do so haha. Judging from your review on it these are becoming popular and significant in our day in age.
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Hotel POS Systems: Types, Features, Integrations | AltexSoft - 1 views

  •  
    This article goes into details about the types of hotel POS systems, features, and the possible integrations. One of the things we have heard about a few times this week is "how POS systems allow for collecting guests' orders and purchases from different points of sale and charging them directly to their room". I highlighted and used this point because this is the main purpose and takeaway of a POS system within a hotel. Another good point in this article is how they touched upon the integration with a CRM to collect data on your customer. This is how hotels and other businesses target their customers.
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Benefits of Global Distribution System | GDS Booking System - 0 views

  • a central reservation system that allows travel agencies and their clients to access travel knowledge, buy and compare reservations choices and book travel
  • connects the travel service suppliers or vendors to the travel agencies in real-time, by providing a centralized service that covers the bookings of airline tickets and more.
  • The leading global distribution systems are Amadeus, Sabre, Galileo, and Worldspan.
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  • Travel Agencies have historically relied on GDS for services, products & rates to produce travel-related services to end customers.
  • The GDS system is one of the most necessary tools for the travel business
  • OTA (Online Travel Agent) can access the inventory of airlines in real-time. Users can book and process the travel offers that best work their needs.
  • Amadeus GDS helps to distribute the services in order that the audience or clients may get the specified result out of it. In the world of travel, Amadeus API Integration is one of the ancient and trusted technologies.
  • Galileo is one of the global suppliers of travel product within the world and that they currently provide the Galileo Global Distribution system. Galileo is an application program interface (API) that permits customers to make an interface like a website, connected to the Galileo.
  • Sabre Global Distribution System is one of the leading suppliers of travel reservation systems with over 55000 travel agencies. Sabre is an efficient and cost-effective distribution channel that helps airlines and travel corporations to extend their market reach to leisure and corporate traveler.
  • travel agents to search, price, book, and ticket travel services provided by airlines and tour operators. Sabre provides users with schedules, availability, pricing, policies, and rules, yet as reservation and ticketing capability for travel suppliers.
  • Travelport is a leading Global Distribution System, that operates in 170 countries including globally accepted and allows Worldspan and Galileo GDS platforms. The Travelport network consists of 400 Airline partners serving to travel corporations increase revenue, lower value and efficiency reach leisure and company travelers globally in each continent and channel.
  • Worldspan GDS System provides data-rich solutions that offer travel buyers and suppliers distinctive insights into their operations that facilitate to manage your travel business, reducing prices and improving revenues. Worldspan travel software acts as a single source for providing travel deals and information all over the globe.
  • he integration of Worldspan travel software permits the travel agents to boost the client's expertise by providing information like rates, inventory, discount and description that is finished on a real-time
  • market your latest sales message, special offers, and discounts directly to travel agents. 
  • A single global travel distribution system is connected through B2B, B2C, B2E and B2B2C websites.
  • OTAs have greatly improved the travel shopping experience & convenience for consumers and have increased pricing transparency.
  • GDS systems deliver worldwide data, rates, inventory, offers, real-time availability of airlines, hotel rooms, car rental, bus tickets, and many more to make the travel industry more informatics and sophisticated.
  • Benefits of Global Distribution System Global distribution systems are widely responsible for the growth of travel industry and stepping stone of most internet based travel services.
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    Global distribution systems work by connecting travel companies (airlines, car rentals, cruise lines) to travel agencies (online or human) who then connect with the interested traveler. By this chain, the travel agent is able to offer real time availability from the companies to the traveller. The benefits of this system are the ability to deliver tons of information direct from the relevant companies, it is convenient for those that use them and easy to track travelling trends and interests. To me, it works like a mass marketing strategy. The content is generated by the owners and instead of enlisting their own man power, they utilize the efficiency and convenience of remote technology to mass distribute. The intended consumer receives the information without ever having to think where it's coming from, but inevitably trusts its reliability. The productivity of this system is something that those in the hospitality industry cannot ignore because this represents moments of the first interaction between the interested consumer and your operation. In order for the information to reach them in a convenient medium. In summary, GDS's help information get from the travel company to the consumer everyday in real time via global networks.
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    Global Distribution Systems (GDS) are largely responsible for the expansion of the travel industry. They provide the foundation for most internet-based travel services offered globally, and they link the providers of travel services in real-time. To make the travel business more complex and informatics, the GDS system provides global data, pricing, inventory, offers, and real-time availability of flights, hotel rooms, car rentals, and even bus tickets. GDS enables travel agencies and their customers to access travel information, purchase and compare options for reservations, and schedule trips. One of the most essential tools for the travel industry is the GDS system. Global Distribution Systems are server-hosted web platforms that offer worldwide discounts on the booking of travel-related goods like airfares. Amadeus, Sabre, and Travelport are the three main GDSs in the market, and they are connected to more than 650,000 travel agents. Travel agencies depend on GDS's assistance to maximize their own profits because GDS is a direct seller of airline tickets. To increase their revenues and their ability to offer tickets to customers, travel agencies enter into an agreement with GDS and gain access to a listing of fares.
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    " Benefits of Global Distribution System Global distribution systems are widely responsible for the growth of travel industry and stepping stone of most internet based travel services. Benefits of Global Distribution System for Travel Agents and Tour Operators GDS systems deliver worldwide data, rates, inventory, offers, real-time availability of airlines, hotel rooms, car rental, bus tickets, and many more to make the travel industry more informatics and sophisticated. How Travel GDS Marketplace Is Reshaping the Travel Industry GDS stands for Global Distribution System and it's essentially a central reservation system that allows travel agencies and their clients to access travel knowledge, buy and compare reservations choices and book travel. functions across the world and connects the travel service suppliers or vendors to the travel agencies in real-time, by providing a centralized service that covers the bookings of airline tickets and more. permits travel agents to access, in real-time, availability, feature and costs for airlines and extra travel services worldwide. The leading global distribution systems are Amadeus, Sabre, Galileo, and Worldspan. This permits users to buy tickets from various suppliers or completely different airlines. GDS can link services, rates, and bookings that combine a spread of products and services in travel sectors: e.g., airline bookings. Independent travel agents, travel agencies are now using an increasing sophisticated GDS system to seek out the best travel and accommodation and rates for their clients. Travel Agencies have historically relied on GDS for services, products & rates to produce travel-related services GDS system is one of the most necessary tools for the travel business the system will yield results with real-time pricing and availability comparisons There are 3 major GDS within the market- Amadeus, Sabre, and Travelport here are over 650,000 and travel agents connected via a GDS system Systems enable users to bu
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Hospitality Marketing: The Complete Guide in 2023 [Updated] - 0 views

  • Hospitality marketing is the process of promoting your hospitality business with the intent of drawing in more customers
  • Hotels, motels, restaurants, resorts, and theme parks need customer loyalty and social proof to be successful. In addition, with the drop in market size between 2019-2022, you’ll need to work even harder to be profitable in the hospitality industry. Therefore hospitality marketing is vital.
  • hatbots can be used to add an extra layer of interaction between you and your customers, helping them to make a booking or reservation and answering their questions
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  • Augmented reality
  • User-generated content is content created by online users that they then share and can take the form of endorsements, comments, forums, blog entries, social publishing, etc.
  • voice activation among the younger generation of Web users represents a significant opportunity for the hospitality industry.
  • influencer marketing, a digital take on traditional word-of-mouth advertising, assists hotels in building their brands and attracting direct bookings.
  • One way to get strong returns and a steady stream of repeat customers is to collect analytics from online customer testimonials on review websites. This will give you a lot of information about your customers’ preferences, ideas for how to improve your business, and signs of future sales.
  • Personalized marketing allows businesses to send tailored content to their target clients by utilizing automated technologies and data collection
  • computer technology, alters a person’s perception of their immediate surroundings.
  • Hospitality companies in the travel industry can use video marketing to interact with their target market by posting videos on Facebook Live, Instagram, Snapchat, Discord, Reddit, and YouTube.
  • Content marketing aims to draw in customers by providing them with useful, almost always free, resources to provide them with value and sway their decision-making in your favor.
  • Remarketing, a powerful marketing strategy, includes targeting potential customers who have previously visited your website or expressed interest in your services.
  • Video marketing has evolved into an important component of many advertising campaigns
  • you can showcase many incredible experiences through video.
  • Marriott was able to demonstrate what guests could expect from their hotel stays while also highlighting the distinctive aspects of its brand personality
  • content doesn’t have to be text-based to be effective. As such, podcasts have grown in popularity in recent years, particularly among consumers who do not have the time to watch a video or read an article.
  • hospitality marketing is a very challenging thing to get right, and it can be time-consuming
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    Hospitality Marketing is a vital part of promoting your hotel, restaurant, theme park, resort, etc. To continue to gain more customers or keep the ones you currently have you will need to consider implementing some of these marketing strategies. There are six hospitality marketing strategies outlined in this article so look and see which one is right for your business. They include experiential marketing, personalization marketing, influencer marketing, video marketing, content marketing, and remarketing.
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Hotel Technology Challenges for Every Hospitality Business - 2 views

  • Interoperability Data Management Security & Privacy Responsiveness
  • ue to the lack of standardization and specialized hospitality technology solutions, most hotels tend to develop their own proprietary solutions to manage assets.
  • Non-standardized technology can induce added learning times & on-boarding periods for guests.
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  • This issue readily highlights the significance of applied technology management.    
  • Knowing and understanding customers is essential in predicting their behavior, future visits, and demands.
  • As the amount of data grows within hotel databases, the responsibility of back office management is quadrupled.
  • Authorization for data access, network & database security, and centralized database management are major concerns for hotels in the coming age. 
  • everal news outlets and hospitality professionals have already identified that hospitality companies are one of the most susceptible to data breaches. 
  • Hotel technology infrastructures must ensure that all digital interactions with guests are reinforced through robust security tech & privacy rules
  • Most hotels are handicapped by the knowledge and expertise they carry on the subject. A more reasonable idea is to consult with a technology management company that offers better insights, suggestions, and security framework designs for hotels. 
  • Advanced Hospitality has helped various hospitality ventures take root and develop their competency with technologies.
  • Hotels also need to enhance responsiveness for renovations and routine maintenance.
  • A responsive hotel tech infrastructure demands stronger resources, simpler network mapping, and seamless synchronization with hotel back office systems. 
  • Hospitality technology may be the most amazing transition to occur in the hospitality industry but remember it does come with a cost.
  • An efficient & effective hotel technology must be responsive and should acknowledge guest requests instantly.
  • thering gue
  • Gathering guest data is essential to the success of any modern business, hotels are no different.
  • Data management carries great emphasis in European countries, more so than their North American counterparts. While the current US government believes in a more lenient approach towards data retention and privacy,
    • amajo017
       
      Will be useful with regards to the lack of data privacy in US
  • With multiple point-of-sale (POS) touchpoints, an even larger number of smart devices, and that data from both demands a secure hotel network. Denying cybercriminals access to the network and preventing them from spying on guest devices is now essential for every business.
  • Highly optimized & synchronized systems leave almost no gaps when fulfilling guest requests. These technological marvels can even complete guest requests faster than hotel staff at times. This efficiency delivers a seamless guest experience while improving the responsiveness of technology. 
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    This article discusses research that shows four hotel technology challenges in 2019. These challenged include Interoperability, Data Management, Security & Privacy, and Responsiveness. It argues that hotel management should be aware of these technologies because they can either help or hinder your business.
  •  
    This is an excellent article that explores that businesses in the hospitality face in their day to day running. The challenges that the article points out identifies include the interoperability of hotel technology systems, the management of data, the security and privacy of data, especially in the current era of cloud computing, and the responsiveness of hotel technologies. Although hotel technologies improve guest experience and foster efficiency in hospitality companies, such challenges may adversely their efficiency, and thus, adversely affect guest experience.
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    This article discusses what we talked about this week in regards to the different types of technological disruptors in the hospitality industry. It discusses data management issues, privacy issues, and how responsiveness can be improved within hotels. This article will be useful for future research as I look more into artificial intelligence within the hotel industry.
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Disruptive Innovation? What Disruptive Innovation? - 0 views

  • The hotel room of the future is likely to be a combination of the high-tech and high-touch.
  • Wilhelm Konrad Weber, a partner at Swiss Hospitality Solutions, said technology is definitely driving the hospitality industry but it also poses a threat “because hoteliers are not necessarily early adopters”.
  • The online travel agencies or OTAs moved into the space, leaving hoteliers lagging behind.
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  • innovation in hospitality tends to be evolutionary (“something that everyone expects you to do”) rather than revolutionary and disruptive (“something nobody expected you to do.”)
  • using AI, to pair customers with call center agents to maximize sales.
  • Chishti calls himself a disruption and AI cynic.
  • I is just a set of statistical tools and various incarnations of this have existed for the last 40 or 50 years. It’s just that the machines in which these tools run have become somewhat more advanced and more powerful over the years, but this is not a seismic shift. There’s no dramatic and disruptive event happening here. It’s just the slow and steady emergence of a technology that’s been around for quite a while.”
  • What is more likely to happen is a re-distribution of work. So in many cases AI actually enhances human labor productivity and should increase labor demand.
  • we create a magical experience that borders on art and borders on beauty that enable our customers to come back. That just doesn’t get replicated by machines.
  • Weber of Swiss Hospitality Solutions says he gets somewhat nervous “if somebody is talking down AI”. Citing the MIT online experiment, Moral Machine, he adds that artificial intelligence, built into self-driving cars, may have to make life and death decisions on the roads.
  • there will be a shift from professors reading out research articles in a lecture theatre to a ‘blended’ learning approach which integrates digital teaching elements.
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    EHL Insights is a Swiss based company that dove into what leaders in the Swiss hospitality industry believe in regard to disruptive innovations for the global industry. The article interviewed a few different leaders and got their take, like Wilhelm Konrad Weber, who believes that technology is affecting the hospitality industry but also poses a threat because hotel leaders are not necessarily ready to adapt/adopt to ever-changing technology. OTAs were mentioned as an example of the industry falling behind as these websites help eliminate loyalty. Weber also mentioned that innovation in the industry is evolutionary rather than disruptive due to the demands and expectations from investors and analysts. One person, Zia Chisti, is a skeptic when it comes to artificial intelligence and works for a company that utilizes AI. He argues that AI is not disruptive as it has existed for awhile and is a slow and steady process. The argument made by Chisti is that guests expect a service with real people rather than machines. Overall, there will be technological advancements but it will be slow and steady. It's just up to hoteliers on how quickly they want to implement it.
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Why Internet Failover is a Must-Have for Business Continuity - GeoLinks - 0 views

  • When your Internet connection is down, you’re cut off from suppliers, customers, distributors, sales partners, cloud applications and, of course, revenue
  • this activity grinding to a halt are staggering for enterprise customers – pegged at $5,600 per minute according to Gartner – outages can be just as devastating to small- and mid-sized businesses (SMBs).
  • Internet failover is essentially a backup Internet connection that creates redundancy so that your business is protected from the vulnerabilities of single-connection failur
  • ...2 more annotations...
  • Thanks to SD-WAN technology, it’s never been easier – or more affordable – to establish Internet failover protection. With SD-WAN, network traffic is routed over a secondary connection when a business’s primary Internet connection fails, or experiences packet loss or latency spikes.Some failover solutions incorporate wireless failover protection as either the secondary connection or a third failover connection if the first two connections fail. For example, GeoLinks’ Internet failover with Fourth Generation Long Term Evolution (4G LTE) is a best-in-class choice for most businesses using fiber or fixed wireless connections.
  • LTE failover is advantageous because the backup router links your devices to a fully functioning network with no noticeable service disruption – the data automatically switches over from Wi-Fi to LTE, preventing you from losing signal
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    SD-WAN secondary connection when primary internet fails. 4G to LTE for wireless connections.
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Man vs machine: examining the three themes of service robotics in tourism and hospitali... - 0 views

  • There is a growing need in the tourism and hospitality literature to harmonise service robots and artificial intelligence’s
  • Service robotics and related tourism and hospitality research follow three basic themes: deployment, acceptance and ethical considerations.
  • robot guide at a museum, a bag-drop robot at an airport and a robot chef at a restaurant
  • ...10 more annotations...
  • potential to add $13 trillion to the global economic output by 2030.
  • Crowne Plaza deploys a robotic butler to deliver food and drinks to hotel guests
  • Royal Caribbean Cruises introduced robotic bartenders that mix two drinks per minute from an endless list of cocktail combinations
  • identify four intelligence types: mechanical, analytical, intuitive and empathetic.
  • Service robots are currently perceived as at a disadvantage regarding executing emotionally complex tasks. Consequently, a well-trained human workforce still performs such tasks better
  • point out that service robots should not look too human, because if they do, people will expect them to act like real humans
  • Henn na Hotel in Japan, which is mainly staffed by robots. At the front desk, polyglot robots greet the guests and help them check in or out. A robot stores the guests’ luggage in their rooms, for which they do not need a key, since the hotel uses a face recognition system
  • Of these projected at-risk jobs, it is estimated that automation will put approximately 30% of service and sales workers’ jobs at risk. This risk is projected to triple from 10% in 2027 to 30% in 2037
  • jobs across all industries are at risk.
  • the use of service robots and AI will be competed away in reasonably efficient markets and lead to an overall increase in consumer welfare. Increases in productivity, wealth and income due to AI and robotics should also stimulate the creation of new jobs
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    indepth study on robotics in hospitality, will guests trust robots, will robots replace people, job loss
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Compare WebRezPro to Hotel Technology Vendors - 0 views

  • Compare WebRezPro vs Oracle OPERA PMS vs ResNexus PMS Property Management Systems vendor comparison between WebRezPro vs Oracle OPERA PMS vs ResNexus PMS. Find out which Property Management Systems is right for you based on realtime data from 407 verified hotelier reviews across 55 countries.
  • ResNexus
  • WebRezPro
  • ...10 more annotations...
  • Oracle Hospitality
  • Monthly Subscription - Yes ( $7/room/month - $10/room/month ) - Yes ( More than $10/room/month ) - Yes ( $3/room/month - $6/room/month )
  • ut too old tech stack and too much corporate complexity
  • ResNexus doesn’t have any recent company updates
  • Avoid if at all possible, poor service and sales
  • View all integrations (9)
  • View all integrations (166)
  • View all integrations (466)
  • imple to Use Inexpsensive PMS with a TON of Interfaces Available
  • WebRezPro Partners with Google to Help Hotels Drive Direct Bookings
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    Compare WebRezPro vs Oracle vs ResNexus and more to see pricing, reviews, integrations, and other options for each
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Fine Dining Takes a la Carte Approach to Tech | PYMNTS.com - 0 views

  • even in high-end restaurants, speeding up the service gives an impression of better service
  • “It’s always been important at the mid-scale, fast-casual places, but traditionally people wanted to sit down for a long time at higher end places,” he said, “and they don’t anymore.”
  • focusing on driving as many sales as possible versus providing the best possible experience for dine-in customers.
  • ...1 more annotation...
  • fine dining restaurants are challenged to strike a difficult balance between hospitality and technology
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