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AI in the Hospitality Industry: Pros and Cons - Hotel-Online - 0 views

  • AI can assist hospitality professionals to improve the experiences of travelers. In fact, the use cases of AI in the industry is quite impressive, and the technology seems to be well-positioned to enable people to enjoy their stay.
  • Six service delivery robots perform such duties as taking amenities to guest rooms and patrolling the buildings. According to reports, the company has saved the security team 111 manhours, as human employees could now watch live footage provided by robots instead of monitoring the facilities themselves. In addition to saving time, the robots also help with handling unexpected staff absences and high occupancy periods more effectively
  • Pro: The Ability to Enable Travelers to Research Travel Options with a Chatbot This one is also about personalization. A recent study done by Booking.com revealed that 75 percent of customers preferred self-service options to get answers for simple requests, which makes chatbots a perfect option in this case.
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  • According to ChatbotGuide.org, Booking.com’s chatbot is capable of handling about 50 percent of users’ post-booking accommodation-related requests. In case it can’t provide an appropriate answer, it redirects the user to a human customer service team member.
  • Con: AI is Still Developing Even though AI has made tremendous progress in recent years, the field is pretty much in its infancy. In fact, Andrew Moore, Google’s vice president and an AI leader, has the following to say on this matter, according to CNet: “AI is currently very, very stupid… It’s not something we could press to do general-purpose reasoning involving things like analogies or creative thinking or jumping outside the box.”
  • Con: Data Privacy Issues This is one of the most pressing concerns that all businesses looking to take advantage of AI will face. Data collected by the technology during interactions with users can be potentially used for other purposes, therefore, the risk of data privacy violation is involved.
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    In this article, Donald Fomby discusses the Pros and Cons in the Hospitality Industry by giving great examples of AI being used in the industry today.
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Hotel Event Planner Roles & Responsibilities | Social Tables - 0 views

  • From the cleaning staff to the catering crew, you’re in charge of all the team members who make the event run smoothly.
  • So you’re going to need some great communication and people skills to shepherd such a large team, especially in the hustle-bustle of high-stakes situations.
  • No events, no job! That’s why planners in this role are also usually in charge of sales and marketing for the property’s event space.
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  • Hotel event planners work with their clients to dream up and execute outstanding events that stay in budget and meet expectations.
  • That means you need detailed planning skills, a knack for delegating well, and above all, the ability to multi-task.
  • ou’re going to run plenty of other events that are at night or on weekends. Not to mention no one’s going to be covering for you.
  • From speakers that arrive late, to unexpected food allergies, or guests that didn’t RSVP – there’s always a little something to keep event managers on their toes
  • An event manager is responsible for all of the hotel’s events spaces including dining rooms, conference rooms, large ballrooms, and sometimes even concert venues.
    • Angelica Saez
       
      Being an event planner at a hotel you are responsible for all the hotel events and the event spaces in the hotel. It is important as an event manager to understand all your responsibilities.
  • After all the intensive and detailed planning is done, it’s game time. Event execution is about planning for every situation and implementing the in-the-moment fixes that keep your shindig running full-steam ahead. We’re not going to lie to you: Flawless events are time-consuming and can be high-stress.
  • That means you need to understand the particular features and possibilities that are unique each room. You’ll also have to lay things out and keep them running smoothly.
  • From answering incoming inquiries to networking at local professional events, pros at this position use their marketing and sales savvy to get their venue booked. But be prepared: Hotel’s don’t always have a large budget for print or online advertising. You have to be ready to go out there and shake some hands.
  • Event pros will tell you that the most trying part of the job is managing the unexpected issues that inevitably arise during events.
  • Working as a hotel event planner will introduce you to a wide array of events that’ll stimulate your creativity and test your skills. If that piques your interest, then it might just be the gig for you.
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Various types of event management services - Works that works - 1 views

  • The event management means planning, arranging, and execution of the events. There are various kinds of event management services are available some of them are conducting exhibition, products or brand launch, arrange conference etc. The event management is advanced methods of advertisements.
  • The whole concept of event management is one of the most advanced and significant forms of marketing or advertising products or brands. The organization process is the necessary process in the event management services. The event management process involves organizing for a person or a professional event like fashion shows, seminars, product launch, wedding, exhibition etc.
  • The person who will take the responsibilities of planning and executing the events with creative, entertainment, technical and logistical elements is called event manager. The event manager will take care of the overall event designs, audio-visual production, marketing and communication strategy, budgeting, script writing, negotiation and client services.
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    This article introduces the different types of event management services, such as personal events, leisure events, organizational events, culture events. And also introduces the responsibility of events manager, such as event designs, budget, etc.
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WHY EVENTS ARE SO IMPORTANT TO THE HOSPITALITY INDUSTRY - 0 views

  • Events and conferences are a huge part of the hospitality industry, and are continuing to grow. Whether it be focused on music, sport, learning or luxury, events around the world are generating billions of revenue and changing the way businesses, hospitality organizations and resorts operate.
  • Meetings, conferences, events and exhibitions are a key driver of tourism destinations across the globe.
  • tourist destinations around the world are realizing that events are a vital component in attracting holidaymakers.
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  • Key players in the sport event sector, like the International Olympic Committee, UEFA and Formula One, are focusing more and more on customer service and VIP hospitality, increasing customer satisfaction, revenue and profitability. Conversely, resorts and destinations are creating new events or attracting ones they feel will bring in more revenue.
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    Events are a tremendous piece of the cordiality business, and are proceeding to develop. Regardless of whether it be centered around music, sport or an extravagance mark, occasions far and wide are creating billions of income and changing the way organizations, neighborliness associations and resorts work. It is very important because not only it is an advantage to the company but it also brings in more customers and it advertises and exposes the company to other people and from there it brings more business.
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    Events are an important part of promoting the development of the hotel industry and have brought huge revenue to the tourism and hotel industry.
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    Event management (EM) is complex. As a marketing tool, it helps companies to get profit from conducting promotional events and communicate with audiences and current customers. Fields of EM include personal, leisure, organizational, and culture events. An event manager is a professional who takes the responsibilities of planning and executing the events with creative, entertainment, technical, and logistical elements. For event hosts, it will be vital to choose the professional event management company that provides whole services.
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The Technology That Can Make Events Possible in a Pandemic - 0 views

  • The future is surely small outside of virtual events. While smaller events have a more substantial chance of happening, how soon may depend on a number of technologies that will directly impact the event feasibility.
  • Devising the safety logistics for groups of 50 to 100 people should be the immediate goal.
  • Digital tracking has been demonstrated to be one of the most effective ways
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  • The one biotechnology we should all keep an eye on is the development of a vaccine.
  • everybody seems to be in agreement that a vaccine is the only definite way out of the crisis.
  • These purifiers, the press release reads, use a combination of technologies such as UVC lamps to deliver a virus free environment.
  • Technology that provides the ability to scan attendees upon entering the venue will become the norm at airports and event venues.
  • Event professionals will either need to select venues offering thermal scanning or bring their own provider on site. This could even become an opportunity for functional sponsorship as scanners become the norm going forward.
  • Technology offering digital signage is already present at venues and can be implemented via dedicated apps.
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    During a pandemic when access to on-site events are limited, this article on Skift offered possible solutions to larger gatherings and events. Technologies like tracking will be useful, as well as medical solutions. Using purifiers, doing thermal scanning and digital signage on-site are also possible ways for events. To avoid contact in an event, using apps is also a good solution to deliver the necessary information. Clever, informed, and creative event professionals will be able to leverage current technology to deal with the changes and make events happen.
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What Does It Take to Succeed in Event Management? - 0 views

  • Many people think of event managers as wedding or concert planners, but the field of event management involves much more than that.
  • Guests may not notice the work of an event manager at a well-planned event, but they would notice the lack of planning at a chaotic one.
  • At its most basic, event management is the process of using business management and organizational skills to envision, plan and execute social and business events.
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  • People who specialize in event management work with budgets, schedules, and vendors to create the best possible events for their clients.
  • When you work in event management, you'll be involved in planning, executing and evaluating corporate, association, nonprofit, government, and social events.
  • Event management requires strong organizational, budgeting and creative skills.
  • The job market for event managers is growing, with some estimates that the need for event managers will increase by one-third in the next decade
  • A successful event manager is a true people person and has excellent organizational skills, interpersonal skills, and multitasking skills
  • A planner's main responsibilities involve keeping track of time during your events, ensuring proper set up as established by the client, managing the wait staff, catering liaison, and other venue-related tasks that are pivotal to the success of the event.
  • Event managers, on the other hand, are there with you every step of the way. Managers orchestrate all the event details, handle vendors, create and manage budgets and timelines, assist with contract negotiations, and manage the venue selection process.
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    It is clear that a ton of work goes into planning a successful and smooth event. Many companies use event planners to coordinate an important meeting or event. This involves setting a budget, choosing a location and vendors, obtaining necessary permits or insurance, coordinate with speakers, and are onsite at all times to ensure the meeting or event runs as planned. The job market for event managers is growing and the need for event managers can increase by one-third in the next decade. In order to be a great event planner, you should be a people person, organization skills, interpersonal skills, and multitasking skills.
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    In order to succeed in event management, one needs to develop crisis management strategies in order to anticipate where problems might arise and plan for them. In the industry there is no right or wrong except to make the client happy, doing the work and getting it right is what matters most.
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Six steps to plan successful Virtual and Hybrid Events: a new White Paper by AIM Group ... - 0 views

  • AIM Group International, a company specialised in congresses, events and communication with 60 years’ experience, today publishes a new White Paper entitled: Virtual and Hybrid Events: a guide to success, signed by the senior expert Annalisa Ponchia, Director of Innovation and Customer Experience AIM Group International
  • The global pandemic has forced the event industry to embrace and explore the realm of virtual meetings like never before. AIM Group has already organised more than 90 digital events (congresses, CME courses and corporate meetings) in the early months of 2020 and a further 180 virtual events will happen by the end of the year.
  • That is why AIM Group decided to leverage the experience gained from our international client experiences to prepare guidelines on how to plan and organise virtual events that satisfy the mix of different stakeholders - attendees, speakers and sponsors, leveraging the new opportunities offered by the virtual formats and channels. 
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  • The organization of a virtual and hybrid event requires a DCO, not a typo (!), this is a Digital Conference Organizer, a team with specific knowledge and competences and the ability to offer strategic guidance on planning events with full or partial digital components” outlines Annalisa Ponchia.
  • Content First. Linking the content with the right communication format and style should come first, adapting the tone of voice, session formats and tools.
  • The Digital Event Team: strategic mind-set and tech skills. From the Digital Event Strategist to the Content & Resource Manager or the Digital Tools expert, there are several specialist skillsets and profiles that are needed for this kind of event.
  • Digital platform and the best user experience: how to choose the most suitable solution? Whether it is a fully virtual event, a hybrid or multi-hub  digital event, you must assess your needs first and then choose
  • Digital Sponsorship opportunities and Virtual Exhibitions. It is important to consider and find new ways
  • The importance of Communication
  • Sustainable actions and CSR initiatives for virtual events.
  • Organising a digital event can open a wide range of new opportunities because you are not limited by the usual physical barriers, you can very easily expand the audience and with the correct event duration and timetable you can even prolong the event lifespan” adds Annalisa Ponchia. “There is one extra tip that I would suggest and that is leveraging data and feedback to make sure that the event is fully measurable. If you set clear KPIs at the outset and leverage all the channels from analytics to social media and the event app then you will be in a great position to measure the event impact”. 
  • Planning a virtual or hybrid event is much more complex than you would imagine. Mastering virtual is the first step, but it is also crucial to leverage online event strategies to create memorable and engaging hybrid experiences. Our teams are consulting clients to embrace the innovation and are fully committed to explore the new possibilities and find new, creative solutions
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    This article discusses 6 steps for planning successful and virtual events. It references a White Paper on this topic
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Hotel digital transformation in the aftermath of coronavirus | PhocusWire - 1 views

  • The hotel industry has experienced its share of crises, including economic downturns, terrorism, and natural disasters, but nothing has shaken the hospitality sector quite like the COVID-19 pandemic
  • While hoteliers make decisions about layoffs and closures, hotel technology companies are grappling with emerging trends that will shape the future of the industry. 
  • In this article, we'll discuss six long-term trends that coronavirus has accelerated. We’ll connect these trends to technologies that are likely to see a surge in popularity in the aftermath. 
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  • this time will undoubtedly accelerate the long term trend towards digital transformation in hospitality in a variety of ways that will create a stronger hospitality industry in the medium to long term.
  • n the past, hoteliers might not have given much thought to managing their hotel from afar, but during this crisis, it became evident that technology solutions that employees can access remotely are crucial to keeping operations on track. 
  • loud-based property management systems enable hoteliers to manage their properties entirely off-site, from man
  • aging reservations to setting rates, in contrast to older local-based systems that staff can only access on hotel computers
  • cloud-based guest messaging systems allow hoteliers to communicate with their guests about reservation changes, cancellation policies, and refunds - all without setting foot on property.
  • Rehiring and training staff can be costly and time-consuming, so a savvy hotelier will look to digitization of SOPs via task management software, engineering software, and internal communication platforms to streamline the process.
  • We’ll surely see hotels reaping the benefits of leaner and more efficient operations for years to come when they realize opportunities to cut costs.
  • Hoteliers can reduce their expenses by switching payment processors, cutting vendors who charge high upfront integration fees and more
  • The only way to be this fast is to automate the revenue management process.
  • we anticipate that when the storm passes, we’ll see a rush of innovation and creativity coming from travel technology companies who can adapt to these six emerging trends.
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    This article is interesting because it hits directly at the hotel industry and how the coronavirus has affected them in a negative and positive way, Yes, it has placed a temporary standstill for them and has caused plenty of layoffs and furloughs, but hoteliers are taking this downtime to brainstorm about the future of the hotel industry. How this forced remote work will make them create a more technological approach to their systems in order to ramp up sales and turnovers.
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    I read you comment before I read the article and I was SURE there are no positives to this pandemic. However, you are so right! This time off allows companies to prepare for a major comeback. And, allows companies to prepare for where the industry is heading. I appreciate that the article talked about long term trends that COVID-19 will shape for the future of the industry.
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Horizon Properties Group Maintains Business Continuity with Aptech's PVNG During CV19 - 0 views

  • When we deployed Aptech’s PVNG Enterprise Accounting this February we did not plan for a pandemic, but PVNG has been instrumental in our business continuity because now we can oversee financial performance and effectively manage operations remotely,” said Joshua M. Morgan, CHTP, director of technology and infrastructure for Horizon Properties Group, LLC.
  • Horizon Hospitality LLC specializes in hotel ownership, partner relationships, and hotel management services. Its portfolio includes Hilton, Marriott, and independent properties.
  • PVNG is an enterprise hotel accounting software financial system that supports one property or large multi-brand, multi-property portfolios. It uses the most current technology platform incorporating AP, GL, A/R, statistics, financials, and bank reconciliation with easy to use browser navigation. Aptech is an IBM Premier Solution Provider and Prophix Premier Business Partner offering web-enabled business intelligence, budgeting, and hotel accounting software
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  • PVNG lets us remotely pay our vendors and coordinate the A/P workflow with our GMs. Our VP looks at all payments and invoices personally and can approve them remotely on her tablet from wherever she is. Remote cloud financial management was a major factor in our PVNG decision.
  • PVNG also lets us compare Hilton’s property reports with Horizon Hospitality’s budgeting and expense data
  • Our executive team works late and travels, and PVNG lets them oversee operations wherever they are. Even with CV19 taking place, PVNG lets our executive team work more efficiently to serve our properties and investors.”
  • Aptech VP Cam Troutman said, “Horizon Hospitality’s team is doing a great job of leveraging mobile technology to operate its properties during CV19’s impact on business. Aptech is happy to support the creative management processes Horizon implemented with PVNG. We are proud of how Horizon is handling the current issue.”
  • When we deployed Aptech’s PVNG Enterprise Accounting this February we did not plan for a pandemic, but PVNG has been instrumental in our business continuity because now we can oversee financial performance and effectively manage operations remotely
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    Horizon properties had been looking to get a remote accounting system for 3 years and deployed Aptech's PVNG Enterprise Accounting system this February prior to planning for a pandemic but have become very useful for business continuity during COVID 19 by allowing operations to be managed remotely.
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5 Benefits of Integrated Restaurant POS Accounting Software | Toast POS - 1 views

  • Most restaurants are still using two different systems for back office management and accounting because they are not aware of the significant benefits provided by an integrated POS, back office, and accounting solution.
  • Ensure Operational and Financial Data is Always in Balance
  • Eliminate Redundant Data Entry in a Financial System
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  • “Everybody’s looking at the same reports and speaking the same language from POS through accounting. We are more creative and have more valuable conversations,” said Shaughn Larisey of Larkburger.
  • Improve Audit Capability
  • when you tightly integrate your POS, back office and accounting system you will be more confident in your data and you will more rapidly audit a potential problem. 
  • a profit and loss revenue line item can be drilled down to the original POS transaction. A cost of goods line item can be drilled down to the inventory receipt. 
  • Expedite POS Reconciliation and Update to the General Ledger
  • Reduce Administrative Requirements – Improve Efficiency
  • In summary, the benefits of an integrated restaurant POS, back office, and accounting system may not always be obvious, but they are substantial when you know where to look. 
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    The article gives us 5 key benefits to be aware of when choosing a restaurant POS with a fully-fledged back office and accounting integration. Moreover, with exclusive quotes from restaurant owners who use restaurant accounting software in their day-to-day operations. The most important thing is that POS Accounting software makes sure that operational and financial data is always in balance.
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    This article is persuading decision-makers of restaurants to install an integrated accounting system. It gave us 5 main benefits of this kind of system, which is pretty reasonable. Not only using one system rather than two is more efficient in information communication, but also security and accuracy. The case in the class material (a manager embezzled a large sum by issuing fake refunds) will possibly be ended before it goes worse with such an intergrated accounting system.
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ECommerce in Hospitality and Tourism Industry - 1 views

  • New technologies are providing different channels for marketing and management that improve the capabilities of society. And computers are providing faster and more reliable processing with lower cost continually.
  • In Hospitality and Tourism industry, hardware, software, information management, and telecommunications systems have allowed for the processing and information flow amongst organizations. The way in which tourism organizations take advantage of IT tools may determine their future success in the marketplace [4]. We consider the importance of the trend of Information Technology by implementing an effective IT system for advertising, distribution, encouragement and co-ordination of the industry. It is important that Hotel Industry take the lead of the emerging technologies to improve management abilities and develop business plans focusing on the most efficient income of delivering value added products to clients.
  • B2C transactions involve business-to-customer interactions.
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  • B2B transactions involve business-to-business.
  • B2E transactions involve a business and its employees.
  • C2C transactions involve two or more consumers (customer-to-customer).
  • The industry can make profits to many countries and pull foreign currencies into the country.
  • The travel distribution system is currently facing many changes as online agencies such as Priceline, Travelocity, Expedia, etc. have introduced a way to access travel suppliers directly via the worldwide web. In general, Global Distribution Systems have not shown much of an effort toward targeting on-line customers. As an alternative, Customer Relation Systems have remained trustworthy to their travel agency distributors.
  • The Internet is not the full solution to success in the Hospitality and Tourism industry. However, the Internet is the “overall business answer” across industries
  • The success of the Hospitality and Tourism industry will depend upon the abilities to identify and answer quickly to current and potential customer needs
  • Starwood Hotel Group was standing ahead of other Hotels to offer a online “virtual tours” of its properties. This feature provides a site visit to potential guests without having to travel to each property. And now, many well-known hotels are also providing this promotion feature for stand top of the roles to attract potential customers.
  • Google presented the vision of Internet marketing is likely to grow by 2015. Some of them are worth to be informed and aware about.
  • 50% of ad campaigns will include video ads bought on a cost-per-view basis 50% of ads will be bought using this real-time bidding technology to tailor experiences for different viewers Smartphones / mobile phone will be the number one screen for digital brands to engage users There will be at least 5 metrics that advertisers will regard as more important than the “click” 75% of web ads will be “social” in nature such as facebook. Therefore, Ads will be shared, discussed, subscribed to and recommended Multimedia formats enable great creativity and interaction – these will grow from 6% of display ad impressions to 50%, especially for brand building campaigns Digital display advertising is going to grow to a $50 billion industry This forecast shows that competition to attract potential customers via worldwide web will be more and more drastic.
  • World Tourism Organization (WTO) estimates that over 1.5 billion tourists would take international journeys in the year 2020.
  • Another e-Commerce model such as Auction style-pricing models are becoming customer preference, where the customer are able to control the price of the products and services to be consumed.
  • Airlines have a stronger straight link to customers as they compete directly against travel agents [23]. Furthermore, they could have stronger control over the customers due in part to the e-ticketing. In this respect, online technology has replaced the travel agency by adding value via fare shoppers, promotions, and personalized recommendations
  • Customers are almost guaranteed that they will obtain the best price by negotiating via an online agent such as Priceline. But a shortcoming to all of this is that the customer will not understand all of the normal benefits of air tickets as they are sacrificed via online auction purchases. For example, in many cases the travel ticket does not permit any changes or accrual of or without significant penalty charges.
  • Online companies have more of a chance at success in Hong Kong due to the dense population, strong education systems, high credit card and cell phone usage. This leaves room for the future development of the next Priceline or Travelocity in Asia which could pose a major threat to hospitality & tourism organizations. Based on the high volume cell phone usage in Hong Kong, Mobile commerce should be a new trend on next stage. [29]
  • As low cost computer real-time data, fast speed internet access, voice and video communications become a reality, travel agencies may no longer be needed. On the other hand, the Internet challenge can also mean chance. Hotel owners and operators who understand and master e-commerce or m-commerce challenges will be able to jump ahead of online threats from large players such as Priceline. Otherwise, many will find themselves out of business.
  • Information Technology tools have allowed travel intermediaries to expand their role in the industry by presenting opportunities to venture into other markets on a geographical level.
  • Not only should hoteliers focus on the business traveler, but they should also consider whether there are other types of potential target customers as we may find that both young and older generations were sitting in the Internet shops utilizing online services during their vacation as well.
  • Organizations have to invest in the expertise and equipment (Hardware, Software) for building a strong IT base at first.
  • Internet security has been a major issue surrounding the Internet community.
  • Governments are currently addressing Internet based global commerce by considering rules of conduct, guiding principles, laws and taxation. [*30]
  • Today, hotels are distributing their product via more and more channels. How they keep control of availability and price, maintain a consistent level of customer service, in addition to keep their distribution partners up to date at the same time has becomes a complicated and expensive process.
  • The core transactions of our business involve intimate face-to-face interactions, which have certain limitations in regard to the use of e-commerce in the hospitality industry compared with other enterprises
  • It is important to take a look at how Internet technology will affect the future of the tourism industry. Most IT tools are being utilized
  • The hospitality & tourism internet future suggests a universal system where property management systems will eliminate the need for expensive on-site computer hardware/software.
  • Future success for hospitality & tourism companies depends upon their abilities to identify a target market and the strategic opportunities available for survival and growth.
  • It is crucial for hospitality & tourism organizations to stay on top of the roles of the major online players that are posing a serious threat to the industry such as Travelocity, Priceline, Expedia, Yahoo, etc. Their role in the future of hospitality & tourism marketing is crucial to the survival of Hoteliers.
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    This article highlights the different aspects that e-commerce brings to society. It highlights the many ways that e-commerce has affected the Hospitality Industry and the things that can be done about it, and it also highlights the economical and political impact that e-commerce might have on the future of our society (especially the hospitality industry).
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The Pros and Cons of Digital Menus - 0 views

  • do not even have to wait for any wait staff to come by since you can order right there from the tablet
  • elimnate the wait time and you elminate the need for extra staff to attend so many tables
  • with digital tablets, the menu can be updated at a moment’s notice online from anywhere and very fast
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  • guests can pay instantly and never have to wait for the waitstaff to bring them a check or to process the payment
  • Digital menus offer the opportunity to capture survey responses on customer satisfaction.
  • faithful employees will not be happy about the addition of these digital kiosks. Essentially it is replacing a lot of their duties as a waitor or waitress. 
  • this means an increased expense of purchasing
  • l need a team to keep them updated with the most current menu and promotions
  • As time goes on, jsut lik with a cell phone, the battery is not going to last as long which will cause problems for the guest's experience.
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    This article shows us some pros and cons of digital menus. The Pros includes captivating, saves time and resources, real-time capability, instant payment, and customer satisfaction. The cons includes waitstaff unhappy, added expenses and power problem.
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7 Things Every Hotel Management Professional Should Know | Cvent Blog - 0 views

  • To achieve that balance, a hospitality professional must understand this most important audience, beginning with two fundamental objectives:
  • Create an excellent event: This includes making registration easy, managing the event properly, and creating a unique experience. Remember, attendees are spending valuable time and money to participate – make it memorable so they want to come back the next time.
  • Achieve the company’s business goal: Perhaps the point of the event is to train employees, or network around emerging trends. Maybe it’s a regional get-together designed to rally the sales troops for the next quarter.
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  • Complex Events
  • by Oxford Economics, around 1.5 billion people participate in business events every year, across more than 180 countries. Global business events generate over $1 trillion in direct spending, and supported 10.3 million direct jobs globally.
  • 2. The value of events
  • To understand planners’ goals and expectations for the event they’re tasked with creating, let’s start with the basics. Events generally are categorized by size, purpose, and type — all of which are increasingly dependent on a technology footprint and a digital experience.
  • 3. What makes an event: size
  • Understanding the basic mechanics around an event can help clarify the planner’s approach, and improve communication.
  • "Simple" Events
  • Defined as small, repeatable meetings with “simple” requirements such as basic audio/visual facilities, these events are usually limited to 100 or fewer participants.
  • Midsize Events
  • Larger meetings rely on technology, and require a robust marketing effort to attract attendees. Planners handling these more complicated events want fully branded websites, advanced registration options, and the ability to send targeted emails to their various attendee segments.
  • Small Events
  • The number depends on the area, but as a general rule a small meeting is between 100 and 250 attendees.
  • Forty-three percent of planners in Cvent’s Planner Sourcing Report cited live music and entertainment as their top strategy for building memorable experiences.
  • Planners tasked with arranging large-scale events need an array of solutions that help manage cost and risk, optimize the experience, and measure business impact — including ROI. 
  • 4. What makes an event: point and purpose
  • One can only imagine the chaos of a meeting without a point or purpose!
  • For venue managers, understanding the purpose of an event is critical in helping planners design the right experience, from registration to conference space needs and room management.
  • For Profit
  • The key is in keeping costs as low as possible without sacrificing the experience.
  • Corporate
  • Planners arranging a corporate event will likely need help driving attendance to sessions, generating leads, and tracking ROI.
  • Membership Growth
  • Associations and consumer groups rely on member events to raise funds and recruit new members. So it makes sense that planners are acutely interested in driving attendance.
  • 5. What makes an event: the experience
  • The popularity of events is due to the quality of the experience — one that’s a good measure more than a speech and a presentation.
  • 1. Why events matter
  • Live Entertainment
  • A Quality Keynote Experience
  • There’s also an emerging desire for shorter sessions and more interaction with the expert — before and after the keynote. Perhaps most of all, keynote speakers must be able to use real-world examples to support their data.
  • Food and Beverage
  • The trends underscore a preference for locally-sourced and creative, exotic cuisine. Consider that more attendees have dietary restrictions, requiring hotels and caterers to be accommodating and flexible.
  • 6. What makes an event: technology that puts everything together
  • Innovations such as virtual reality grab the headlines, and for good reason: according to a Consumer Technology Association survey in 2017, 77% of U.S. consumers are interested in purchasing VR equipment.
  • Branded Websites
  • Websites that promote the brand to attendees also create anticipation for the coming event experience. More practically, these websites help ease registration, check-in, and more.
  • Room Block Management
  • Venue managers who expect planners to use spreadsheets to manage room blocks risk losing business.
  • Digital Check-in Desks
  • Digital signs, self-service check-in kiosks and on- demand badging are increasingly expected as part of a smooth and easy event registration experience.
  • Real-Time Surveys
  • Branded Mobile Event Apps
  • This technology can expand the influence of the event to at-home registrants, and is effective at showcasing event space to planners.
  • Data Dashboards
  • We all prefer our mobile devices, and that doesn't change during an event. Attendees want instant access to agendas, updates, and networking.
  • Artificial Intelligence (AI)
  • Chatbots are popular with planners and hoteliers because they provide answers in real-time, and do so without much staff oversight.
  • Radio Frequency Identification (RFID)
  • RFID makes it easier for planners to collect data, such as surveys and session attendance.
  • 7. What makes an event: technology in the moment
  • Today, exceptional experiences also include a healthy amount of technology. From easing a time-consuming process, enhancing a stay or improving the level of interest or interaction with a topic, technology is at the forefront of helping planners create exceptional in-event experiences
  • To put it simply: if your guests are sitting idle and passively listening, then their energy and engagement is sure to decrease.” The great opportunity is to instill a sense of excitement and enthusiasm in your events through the connective power of technology.
  • Websites: It’s not just for registration. A good event website can drive engagement before, during, and after the event through interactive content, video and images.
  • Room Block Management: Helping every participant register quickly and efficiently gets the event off to a great start; it’s also a great way to offer upgrades and package offers to attendees
  • Virtual Reality (VR):
  • At-a-glance analytics provide quick insights that can help optimize events and offerings.
  • Augmented Reality (AR): Digital interaction is the name of the game, and that's exactly what AR does: Have attendees use their phones to transform your venue with visual effects.
  • Beacons: Few solutions are better at connecting events and mobile devices. Period. At events, Beacons improve communication, push updates, and promote targeted content — all through Bluetooth.  
  • Planner Expectations Around Technology
  • Technology has indelibly changed the hospitality industry. Professionals on both sides of the meetings and events ecosystem — planner and supplier — now expect technology to power their events and increase efficiency.
  • The Value of Technology
  • That finding reflects an emerging requirement for venue managers to stay abreast of the application of technology in order to provide a best-in-class experience for planners. Some of the significant benefits planners and hoteliers can expect to achieve include improved engagement, increased revenue, an improvement in managing costs, and greater ROI insights.
  • After the Event: What Attendees and Planners Want
  • Event attendees are also hotel guests. So, in addition to their expectations for a memorable event, they’re also looking for amenities and options during off-hours.
  • Doing that takes more than spa services and local tour packages. By keeping the connection alive, there’s an opportunity to build an ongoing relationship. This makes it easier for planners to return to your venue for the next event.
  • Put your hospitality management professional learnings into practice
  • With all that goes into an event – the sourcing, logistics, and managing of hundreds of issues – what most planners want is for attendees to walk away satisfied and rewarded for spending time at the event. Post-event special touches, from a relaxing spa treatment to a simple survey and “thank you,” send them on their way with an unforgettable final impression
  •  
    This article gives some ideas on how to successfully host an event. Events are important and valuable to the hospitality industry. An excellent event includes making registration easy, managing the event properly, and creating a unique experience. Events can be divided into "Simple" Events, Midsize Events, Small Events and Complex Events. The size of the event will affect the planning of the event. The main points and purpose of the event are also factors to consider when planning the event. Time should have a clear theme, while considering the company's profits. Finally, applying the current technology to the event to create an unforgettable experience for customers is also essential for a successful event.
  •  
    This article talks about the detail about a professional way to make a good event. It lists seven necessary points. Also, showing the point of view and example to make the reader easy to understand.
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The New Hotel Stay: Welcome Back - 0 views

  • For hotel executives seeking to survive (and thrive) in a post-COVID-19 world, there are practical solutions—both short-term and long-term—that can add joy back into the hotel guest experience.
  • They require the designer to really understand how users will move into and out of these spaces and interact with them.
  • Immediate fixes, such as six-foot spaced tape on the floor and acrylic panels at check-in, are both inelegant and temporary.
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  • designers must become leaders in finding creative, hygiene-driven solutions with attractive, budget-conscious, non-porous, non-transmitting and sustainable materials for future crises
  • the guest could experience a physical cleansing with UV-C light (400–470 nanometers (nm), an antimicrobial against numerous bacteria) as well as a metaphoric one, an abstracted feeling of rebirth and joy due to the use of art, music, lighting, and planting.
  • The UV-C light fixtures that can be programmed to activate when a guestroom, elevator, cab or corridor is unoccupied may soon become standard design practice
  • As hotel operators navigate the new normal, expect to see innovations in hotel welcome packages. Especially with limited staff, hotels will need to rely on visual cues that indicate and reassure cleanliness.
  • A brightly-colored seal on the room’s exterior door or towels wrapped in clear wrap to show items have been cleaned and hygienically packaged
  • next phase of guestroom should integrate separately-zoned HVAC supply and return HVAC systems, which have the ability to immediately evacuate air from infected rooms. To make the guestroom bathrooms ideal for privacy and infection control, restroom exhaust systems should be inspected and made to filter out air continuously.
  • Guestrooms worldwide are shrinking because space is expensive, which presents a challenge to designers looking to optimize already small spaces in line with social distancing guidelines.
  • Technological improvements to touchless entry doors, smart HVAC systems, and room lighting will occur, as information will now be imparted to the guest via phone or touchless television system. Smart spaces are not a new trend. In fact, a MarketsandMarkets™ report reveals the global smart home market size is expected to grow from $78.3 billion in 2020 to $135.3 billion by 2025. As more and more consumers rely on smart devices and sensors like Alexa and Google Nest, hotel businesses will need to adapt the same contactless technology solutions to their guestrooms and common spaces.
  • Elevated experiences to increase joy might include innovations in higher-end materiality, comfort, spa-quality guest baths, interactive workout systems, in-room workout equipment, and elaborate mood lighting systems. In the manner of the guest experience, the hotel needs to remain a peaceful, calm, and safe alternative to the more urgent, chaotic world outside.
  •  
    This article addresses how hotel design must change to be successful in a COVID/Post-COVID world. The emphasis the last few years has been on meeting spaces and smaller square footage in guest rooms, but with social distancing those wonderful new high-tech meeting spaces are empty. More guests are having to use their hotel rooms as a place to sleep, socialize, be entertained, and even work out. First impressions are crucial in all aspects of life including hotels meaning adding things like UV-C- lights can help to make guests feel safe and rejuvenated. Also we must redefine the guest "room" experience, such using Smart technology and intelligent room design.
  •  
    Staicoff (director of Oculus Inc.) stated that the covid-19 epidemic emerged as altering the settings of multiple organizations from healthcare facilities to the corporate ambiance. The designers created various changes in hotel infrastructure to meet the criteria of social distancing in the pandemic. Recently, the AEC (Architecture, Engineering, and Construction) business elevated to provide technical and innovative solutions to control the spreading of infections with physical distancing. Also, the emerging AEC technologies encourage check-ins and elevators of the hotels to be compatible with smart solutions. The intervention of "Zone of Calm" and UV-C light impresses the guest to ensure that the hotel is reliable, safe, and caring. UV-C light is an antimicrobial technology with a unique fixation of light, music, and art to influence the people. The describe that multi-use facilities (housekeeping, room service, laundry, remote control, menus) have been eliminated for safety features. Visual indication facilitates cleanliness in diverse settings. The coordination of hotels with hygienic corporations enhances responding protocols to prevent infection. The structure of guestrooms are preferred from the perspectives of reducing OA (outside air) and EA (exhaust air), but the approaches are costlier practices to meet the demands of the pandemic. The intervention of "separately-zoned HVAC supply and return HVAC systems" acts as a filtration tool to remove EA from infected rooms and control the spreading. Usually, guestrooms are created for multi-functional management, but the guidelines of the pandemic representing constructive and financial challenges. According to a report presented by Markets and Markets, the implementation of smart devices in the markets would double by 2025 worldwide. At a minimum, the materialistic quality is designed considering long-term goals with comfortable and mood elevated facilities.
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Seven Things Meeting & Event Planners Look for in a Hotel | By Kacey Bradley - Hospital... - 1 views

  • It's important that your hotel's website offers everything a planner needs to know, including the types of events you host, amenities available, catering options and more. Bonus points to hotels that provide contract outlines for planners to peruse.
  • Post photos of event spaces, both empty and used. Outline which rooms are best for which events — for example, the poolside lounge might work best for a cocktail party or shareholders meeting.
  • User-generated content is more authentic and telling than a hotel's website, making it crucial for a hotel to have a positive online presence.
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  • But many hotels fall short when it comes to open and direct communication. According to one survey, slow response time is the biggest frustration event planners face with venues.
  • Hotels that offer direct communication are hotspots in the eyes of event planners.
  • When less constrained by the stereotypical workplace, people are better able to share ideas, communicate and collaborate.
  • Provide a realistic expectation of what you have to offer with an info-filled website and high-quality pictures. Keep communication simple and easy with email. And remember the importance of the "wow factor" — what makes your hotel unique.
  • Not only is internet access a must, but it also has to be fast and reliable, able to handle data-heavy activities like streaming and downloading.
  • Always be up-front and honest about additional costs.
  • Staff should be trained to handle a variety of event types, from weddings and bar mitzvahs to corporate meetings and charity fundraisers. A flexible team is invaluable when it comes to planning an event.
  • When it comes to a hotel, event planners are looking for that "wow factor." They want highly-creative spaces that challenge attendees to think outside the box.
  • To stand out from the competition, hotels should offer adaptive outdoor spaces that provide a combination of natural sunlight and greenery. An outdoor venue can offer a welcome change of pace that corporate event planners crave.
  • Realistic Expectations
  • User-Generated Reviews
  • Event planners research online to come up with a list of potential hotels.
  • When a guest or event planner is checking out, ask them to write a review of your space. If a guest leaves a negative comment about your property, don't fire back or try to hide it. Instead, use it as an opportunity to admit your faults and show determination to do better. Let guests know you're committed to providing remarkable experiences.
  • Direct Communication
  • Over-the-top acts of customer service matter.
  •  
    Meeting and event planners spend extensive amounts of time researching for the services and locations that meet the needs of the customer they are serving. Venues must provide planners with realistic expectations. Event planners also pay special attention to user-generated reviews, so companies must also pay close attention to their online presence. Direct communication is also essential between event planners and hotels as having a reliable point of contact is important. Event planners also look for unconventional spaces that allow for a change of scenery. Reliable wireless Internet is also a must for event planners as this is essential for their planning needs but also for the guests that will be utilizing the space. Lastly, the staff at the venue must be flexible and trained for various types of events. The wow factor is what event planners really look for when evaluating spaces. They want venues that are different than the rest of the competition and will make their event really stand out.
  •  
    Event Planning serves as the most critical part in making the event a memorable and special one. While taking care of the perfect venue and place settings its also important for them for keep contact with their venue and updated options. Event planners feed from user reviews to gain more awareness and generate more business so in order for them to accomplish this they go over and beyond to satisfy the needs of the customers.
  •  
    This article discussed different ways to make your hotel an ideal match for an event planner. Based on the seven ways described by the author, one would be more likely to be able to have event planners pick their hotel to host their events. The seven ways described were: making sure your website gives an event planner real authentic details about your space; allowing all user reviews to be available including any negative ones (you can always show how you plan to improve for any negative experiences); having someone available to speak directly with the planner whenever needed; having an outdoor space for events; making sure your wireless internet is reliable and of an adequate speed; having staff who are trained to work any kind of event (i.e birthday parties, bar mitzvahs, corporate events); and having a venue that stands out in a unique way.
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Confidentiality in the Hospitality Industry - 0 views

  • No specific laws govern confidentiality in the hospitality industry, but your contracts and policies should clearly dictate what degree of privacy customers can expect.
  • Hospitality businesses routinely swipe customer credit cards and may gain other sensitive financial data, such as a customer's bank account information.
  • If you inadvertently leak this data, you could be legally liable for your negligence, resulting in costly lawsuits.
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  • If your connection isn't password protected, anyone can access the system.
  • And even with a password, computer-savvy network users can gain access to another user's data.
  • Hospitality workers don't have any special legal authority, so they can't physically restrain a customer. Instead, they should call the police if they suspect criminal activity.
  • Your company's confidentiality policy can educate customers about the amount of privacy they can expect.
  • If you promise a customer a specific amount of confidentiality and then break that agreement, you've broken your contract and can be sued.
  • No one can contract to engage in illegal behavior, and if someone is in immediate danger, it's your duty to take steps to protect him.
  • It also establishes guidelines for employees to follow, and a clear policy can even protect you against lawsuits.
  • The U.S. Supreme Court has established that hotel customers have a "reasonable expectation of privacy" in hotel rooms.
  • You can't enter or search a guest's room without her explicit consent, but guests are not entitled to any special privacy
  • As a business owner, you value the privacy of company secrets and procedures, which is why you expect your employees to maintain some standard of confidentiality
  • confidentiality in employment is implicit, regardless of whether employees have signed an agreement.
  • If a member of your staff violates this explicit or implicit agreement, the penalty for breach of confidentiality can be severe and long-lasting.
  • an employee who signs this type of agreement agrees that a violation of confidentiality is also a violation of the employment contract. The penalty for breach of confidentiality isn’t restricted to employees who have signed confidentiality agreements,
  • if you own a computer security company and an employee’s laptop is stolen, and that employee didn’t encrypt sensitive data on that computer per company policy, it could constitute a breach of confidentiality.
  • Healthcare privacy is essential, not only to protect a patient’s right to decide who has access to sensitive information but also to protect doctors and other healthcare professionals from malpractice claims.
  • Theft is a violation of criminal law that in some instances can be punishable by a stiff fine or imprisonment.
  • As a business owner, you would report the theft to law enforcement, and the state or federal government would charge your employee with the crime.
  • Employers will not look favorably on any prospective employees who were terminated due to a confidentiality breach, or convicted of a crime related to that type of violation.
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Smart hospitality-Interconnectivity and interoperability towards an ecosystem - Science... - 0 views

  • The Internet brings boundary-less business environment and a strong competitive market. The oversupply of tourism suppliers, especially in the hotel industry, forces hoteliers to be innovative and creative and to find ways to differentiate and give prominence to their hotel among the large number of competitors.
    • jblan183
       
      Using the "smartness" of the internet through interoperability and interconnectivity, the tourism industry can enable hospitality organizations to develop their competitiveness through better understanding of customers and market conditions and develop their decision making processes.
  • Technology in hospitality not only acts as a tools to improve operation efficiency and effectiveness (Yu and Lee, 2009) but also co-create customer experiences (Neuhofer et al., 2015), improve organisational performance (Melián-González and Bulchand-Gidumal, 2016), and disseminate marketing information (Okumus, 2013). Electronic marketing campaigns now shift its focus to cocreate through social media. Customers’ pre-purchase and on-site behaviour are influenced by the context posted on online platforms (Buhalis and Foerste, 2015).
    • jblan183
       
      This can be proven with the preferences of the guests in terms of making reservations. According to EuroStat, "In marketing and distribution statistics have shown that 59% of the travel reservation are made online," indicating "strong customer desire for online platform reservations" using online travel agency websites "as the key information and booking source for hotel reservations," as studied by Yacoue and Fleischer.
  • Based on the related literature on smart network and application interoperability and interconnectivity, this study proposes an integrated smart hospitality network which includes sensors (for collecting external data), cloud computing (big data storage and processing), and intelligence applications that enables automated operations to support intelligent business decisions with minimum customization of communication protocols.
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How Cloud Computing Helped Hotels and HotelTechReport.com Cope with Volatility | AWS fo... - 0 views

  • During the pandemic, the travel industry adopted technology at unprecedented speed and scope to meet new regulations and volatile market conditions.
  • At the heart of every hotel process or SOP there is software that relies on cloud computing.
  • received responses from 657 hoteliers that crystalized the major trends we’ve observed in the market:
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  • cost savings is now actually less important to hoteliers than the ability to adapt to rapidly changing business conditions.
  • Historically, hoteliers respond that improving operational efficiency is the most important value proposition for adopting software, but when asked about their goal for hotel technology in 2021, hoteliers said they were adopting new technology solutions to assist in the transformation of business processes and operating models.
  • 96% told us that technology will be more important to their businesses in five years. 91% said that they expect to be using more software tools to run their businesses in 2025 than they did in 2020.
  • Hotels needed to decrease staffing levels while delivering increased, safety-focused levels of customer service.
  • Guests demanded fully contactless experiences for the first time in history.
  • detailed housekeeping protocols.
  • infrastructure and assets went unused
  • ocused on using technology to transform business processes after the events of 2020
  • Cloud computing technology like AWS has lowered the cost of delivery so that hotel operators of any size can access software that was previously only available to major global chains.
  • The cloud allows companies to avoid costly installations. It requires minimal upfront investment and frees up companies to focus on improving their core services instead of server configurations. The cloud also offers companies a pay-as-you-go model so that they can scale up and down their infrastructure in a flexible and cost-effective way.
  • Increasing server capacity without cloud servers would have required us to rush-order new servers. F
  • $5,000.
  • one additional server
  • able to double our server capacity for minimal cost.
  • It adapts to meet evolving business needs.
  • Sometimes they face growing pains and need to rapidly scale infrastructure to meet new demand.
  • hospitality ecosystem can use the cloud’s fundamental scale-up-on-demand model to enable creativity, innovation, and speed.
  •  
    After the pandemic hit in 2020, hotels have had to adapt to a volatile market quickly or risk major losses. This quick adaptation would not have been possible without cloud computing. Based on a Jan. 2021 survey, the vast majority of hoteliers now claim that the most important use of software is to have the ability to adapt to rapidly changing business conditions- a shift from the historical answer of efficiency and cost savings. What is clear is that without cloud computing, hotels would not be able to meet guests' evolving needs while navigating an ever- changing travel market.
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What is SaaS (Software as a Service)? Everything You Need to Know - 0 views

  • Software as a service (SaaS) is a software distribution model in which a cloud provider hosts applications and makes them available to end users over the internet. In this model, an independent software vendor (ISV) may contract a third-party cloud provider to host the application.
  • Products range from personal entertainment, such as Netflix, to advanced IT tools.
    • kmill139
       
      Applications such as Netflix, Spotify, or Apple Music are all examples of cloud computing methods that we have available to us in the 21st century. Many of us use these applications or services without knowing how they truly work.
  • The application will be accessible to any device with a network connection. SaaS applications are typically accessed via web browsers.
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  • A software provider will either host the application and related data using its own servers, databases, networking and computing resources, or it may be an ISV that contracts a cloud provider to host the application in the provider's data center.
  • As a result, companies using SaaS applications are not tasked with the setup and maintenance of the software. Users simply pay a subscription fee to gain access to the software, which is a ready-made solution.
    • kmill139
       
      Many companies will benefit from this as they do not have to worry about the hardware necessary to run the servers and applications.
  • SaaS removes the need for organizations to install and run applications on their own computers or in their own data centers. This eliminates the expense of hardware acquisition, provisioning and maintenance, as well as software licensing, installation and support. Other benefits of the SaaS model include:
    • kmill139
       
      All the examples down below make the SAAS system desirable for a company.
  • Depending on the service-level agreement (SLA), the customer's data for each model may be stored locally, in the cloud or both locally and in the cloud.
  • SaaS applications and services typically use a multi-tenant approach, which means a single instance of the SaaS application will be running on the host servers, and that single instance will serve each subscribing customer or cloud tenant.
  • The typical multi-tenant architecture of SaaS applications means the cloud service provider can manage maintenance, updates and bug fixes faster, easier and more efficiently. Rather than having to implement changes in multiple instances, engineers can make necessary changes for all customers by maintaining the one, shared instance.
    • kmill139
       
      This is great to prevent any inconveniences to the customer.
  • According to a recent McKinsey & Company report, technology industry analysts predict further growth in the software as a service market, and expect to see the market for SaaS products near $200 billion by 2024. 
    • kmill139
       
      I see this happening most definitely when looking at the way we are moving forward as a population. We use technology on a day-to-day basis. Just look at your personal life and see how often you use and are around technology.
  • SaaS also poses some potential risks and challenges, as businesses must rely on outside vendors to provide the software, keep that software up and running, track and report accurate billing and facilitate a secure environment for the business's data.
    • kmill139
       
      The disadvantages down below might lead a company to stay with traditional hardware methods.
  • As a result, security is more the responsibility of the independent software vendor and third-party cloud provider.
  • SaaS is one of the three major cloud service models, along with IaaS and PaaS. All three models involve cloud providers that deliver their own hosted data center resources to customers over the internet.
    • kmill139
       
      We're focusing on SAAS but it's good to know the difference between the three.
  • Salesforce Google Workspace apps Microsoft 36
    • kmill139
       
      All of these are very common in today's world and I see many on this list that I use in my personal life.
  • HubSpot Trello Netflix Zoom Zendesk DocuSign Slack Adobe Creative Cloud Shopify Mailchimp
  •  
    A great in-depth article about the service SAAS. This article talks about how it works, and how the host provide their services to their clients. In the article it also talks about the three types of cloud based services.
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Augmented Reality Event Planning: 5 Mind Blowing Ideas - 0 views

  • Augmented reality is a hardware filter we can use to see our world but with an image, sound, or effect on top of it.
  • Virtual reality, on the other hand, is a totally immersive experience that often requires a full headset and controller system to enjoy. 
  • Train your event staff and planning team
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  • Showcase sponsorship packages.
  • Take advantage of fully immersive trips.
  • Speed up the RFP process
  • Adopt an AR app that drives event traffic
  • The only limitations to virtual reality and augmented reality in event planning lie in your own imagination.
  • From inception to creation, VR and AR have proven to be welcome event additions for both the companies who use them and the attendees who benefit from them. 
  • Because AR and VR is all about creating an experience, you should focus on sharing event content that is relevant to the theme as a whole while also creating something entirely unique for the viewer. 
  • Virtual reality and AR event planning is all about creativity
  • VR and AR events and event elements are as practical as they are entertaining.
  • Look to leading brands and events for more inspiration.
  •  
    This article speaks about how AR and VR is integrated nowadays in events. It goes onto explaining how it is used, new ways it can be used, and great examples of leading brands using it.
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