AI in the Hospitality Industry: Pros and Cons - Hotel-Online - 0 views
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AI can assist hospitality professionals to improve the experiences of travelers. In fact, the use cases of AI in the industry is quite impressive, and the technology seems to be well-positioned to enable people to enjoy their stay.
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Six service delivery robots perform such duties as taking amenities to guest rooms and patrolling the buildings. According to reports, the company has saved the security team 111 manhours, as human employees could now watch live footage provided by robots instead of monitoring the facilities themselves. In addition to saving time, the robots also help with handling unexpected staff absences and high occupancy periods more effectively
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Pro: The Ability to Enable Travelers to Research Travel Options with a Chatbot This one is also about personalization. A recent study done by Booking.com revealed that 75 percent of customers preferred self-service options to get answers for simple requests, which makes chatbots a perfect option in this case.
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According to ChatbotGuide.org, Booking.com’s chatbot is capable of handling about 50 percent of users’ post-booking accommodation-related requests. In case it can’t provide an appropriate answer, it redirects the user to a human customer service team member.
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Con: AI is Still Developing Even though AI has made tremendous progress in recent years, the field is pretty much in its infancy. In fact, Andrew Moore, Google’s vice president and an AI leader, has the following to say on this matter, according to CNet: “AI is currently very, very stupid… It’s not something we could press to do general-purpose reasoning involving things like analogies or creative thinking or jumping outside the box.”
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Con: Data Privacy Issues This is one of the most pressing concerns that all businesses looking to take advantage of AI will face. Data collected by the technology during interactions with users can be potentially used for other purposes, therefore, the risk of data privacy violation is involved.