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There are various forms of e-marketing, and this particular article zooms into the principle of e-marketing through social media influencers, or in other words, social media celebrities. Social media celebrities have a significant amount of followers and dictate what is good, negative, fun, popular, or high quality in different segments- food, places to go, accessories, brands, and etc. They have the power to engage their audience and influence favoritism through their postings. These people often have a large number of followers and provide audiences with an insight of their private and social lifestyle. This article highlights the importance of capturing social media influencers because it can be a great way to market the property. According to this article, traditional form of advertising, or marketing, is no longer becoming as effective. Social media influencers have far more power than businesses believe. It is important, before a business dives in to capture a social media influencers interest, to dictate whether or not the influencers' number of followers are "real" and not "bought." Usually influencers will have a number over 50,000 followers, and a micro-influencer will have an average between 1,000 and 50,000 followers. The key to distinguish if these followers are "real" is through active engagement from the audience. The ultimate goal of a hotel is to have influencers visit their property, utilize their services, take beautiful pictures and add positive and descriptive captions, geotag location of the business, and finally, tag the hotel they are visiting. It should enable followers to easily click on the link or look up the property, so they too, can experience what their influencer has experienced. It is important that both parties adhere to the standards conformed by the Federal Trade Commission (FTC). It is an absolute must for influencers to include in their post that they are being compensated for sharing the experience.

In this article, the author highlights 7 types of event technologies that event managers and planners should focus on in a tidal wave of event technology being offered today. Among the event technology mentioned advice is given along with step by instructions on how to access the various sites/ platforms and what to look for and expect.

The author aims at shedding more light on the use of technology in events, and the trends and strategies for success in this area. The author introduces the reader to modern event technology developments such as micro projection mapping, AI-powered matchmaking, emotional recognition, back end technology among others. Overall, it is a very informative piece.

This article is an case study on how one restaurant group could use cloud computing to improve their business. By not only securing the companies information by the customers as well. Reviewing the key points of sales interactions between customers and the restaurant, like the POS, Tableside payments, reservations and management assistants.

As discussed this week in class there are numerous pros and cons to cloud PMS Systems. Hotel owners and Hotel management battle with the decision, "should they cloud or not cloud the PMS"? The main concern here is how will it affect the business and will it be a favorable one. They all want what is best for the company and for the customers. The main issue at hand with going to the cloud PMS is the possibility of losing Internet or the Internet slowing down. What would happen to your hotel then? It paralyzes and slows down your staff and the customers suffer. As we all discussed the pros and cons to cloud PMS may or may not out weigh the regular systems (PMS) but there are still many things to consider. The cloud will continue to evolve and maybe a hybrid of the both will eventually solve all the issues.

I agree that the hybrid option would be best for hotels. Working with them every day, I see advantages to both of these and feel if the system worked on both fronts it would really be great for hotels.

This article is an opinion piece on whether or not a PMS should be run from the cloud. The article lists and examines the pros and cons to the use of the cloud for a PMS. Overall, it was very insightful and definitely gives you something to think about.

This article discusses the promising technological advances going on in the space of proximity marketing. It details the advantages that proximity marketing can offer companies over traditional marketing methods and even lays out several ways that companies can get started in the space. Give how many times the average person checks their phone a day and the growing number of companies that are expected to adopt beacons, the technology used to broadcast content to a specific physical location, it makes logical sense that the technology for proximity marketing will only increase. That is why systems like Coaster CMS, the Content Management System, listed in the article will continue to be more prevalent as the need to have a firmer grasp on the content being delivered to customers becomes increasingly more important and used in a more widespread fashion.

An excellent article that discusses how companies have changed their social media approach during Covid. Instead of selling the destination or the experience itself, hotels are trying to sell the concept of safety and security. Also, the article goes into detail about flexible date plans and more, all being advertised through their social media accounts. Overall, social media is still as important as ever, but the way companies approach it has changed drastically.

Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work. "It's been fascinating watching just how fast things have changed," said Brian Solis, principal at Altimeter Group, at a New York conference this year.

This article talks about the ways that technology is changing event planning and events themselves. Event attendees are now looking for more engaged experiences, rather than the old way of merely attending an event passively. Social media plays a huge role in how attendees interact with and even plan an event. Participants can interact with and engage with event speakers now more than ever, with participants sending questions to the speaker via social media or other technology that allows for the speaker to answer audience questions in real time. Data personalization allows for event attendees to receive information about the event, allowing them to be involved in the planning process and during the event itself, whether it's through Bluetooth or geofencing technology. Event attendees can take advantage of augmented reality technology to engage in activities. Wearable technology is becoming increasingly popular, as it allows attendees to get information quickly and easily without any real input on the attendee's part. Mobile apps are now becoming more commonplace for events, as it's easy, efficient, and convenient. Drone technology is now being used at events, whether to take pictures or to stream the event to people who could not attend.

As the world has moved forward with technology, so to has the world of events and event planning. Planners are able to connect with the guests on a whole different level and events have the technology to be able to keep the attendees engaged and interacted. From flying drones to social media, technology has helped selling events a much easier process.

This article investigates the adoption of cloud computing in the hospitality industry across the world. While identifying the benefits and challenges of this system, the findings suggest that cloud computing is utilized in hotel groups today, more often than not. The article is not an opinion piece but rather an investigation searching for evidence to support the theory that cloud computing is growing in the hospitality industry. It bases its arguments from the observances that in order to operate a hotel group on todays scale, you have to be willing to fall in line with the trends of today- technology + convenience. It also is described how operating systems that streamline property management in terms of reservations, billing, ticketing, etc aren't exactly inventions of right now, but have been developed and corrected more and more as time has gone on and necessity has demanded of them. Four hotel groups, across 2-3 regions were involved in the study where participants were all senior IT directors and managers, across hotels with varying levels of rooms. What they ultimately found was that majority of the information systems used by these hotel groups were based on the cloud system. When the benefits and challenges were surveyed, it was found that the most common reason groups were utilizing this system was relieving the site from not having certain hardware to perform certain functions, and transferring security related risks to the system suppliers instead of the hotel. However, challenges noted was that operating expenses increased, the on site IT leaders don't have access to the environment the hardware lives in, and information security concerns. Working with a cloud computing system daily, I thoroughly understand and appreciate the benefits of having one streamlined services for guest logistics. It creates multiple levels of ease for all aspects of the organization as well as the wider hotel group. For operations that span across the globe, there probably i

Proximity marketing is a hotel's current powerful tool for elevating guests' experiences. It is imperative for a hotel to have a fun, interactive, and easy-to-use app that creates a better stay for its guests. Some benefits include geofencing, room entry and room controls, and hotel navigation. These factors all go hand in hand in creating a seamless and memorable hotel stay.

This article goes into detail about the utility of proximity marketing in terms of adding guest experience within the hospitality industry. It also details how guest retention can be increased by the ability to use analytical data in order to gain insights on guest trends allowing for a memorable personal touch. Another major point made within the article details the importance of hospitality companies promoting local experiences outside of the venue itself and proximity marketing allows for local businesses and attractions to be highlighted.

This article discusses 10 robots that are helping to revolutionize the restaurant industry. These robots are really making an impact in the food and beverage industry by stepping in and filling workforce gaps due to the COVID-19 pandemic. The article mentioned that even though these robots have the ability to replace humans, it's very unlikely that will be happening anytime soon. Furthermore, a majority of these robotic systems are still quite expensive and are intended to work alongside human employees so they can "focus on more complex tasks." If you are interested in salad making robots, pizza robots, and my personal favorite the fully automated micro-cafe that creates coffee, then this will be a great read.

This article discusses 10 robots that are automating the restaurant industry. There are robots that make cocktails, pizza, burgers, coffee, ice cream, etc. Business are starting to discover the benefits of using robots to improve their productivity. Since the pandemic began, these robots have become increasingly used and all industries have started to take notice. In the future, it is likely that new generation technologies like these will replace front line workers.

Proximity Geofencing marketing allows company to micro-target people based on where they go. Digital geofences can be placed around the perimeter of a location and will send passerby's advertisements regarding that location. Beacons run off bluetooth resulting in more indoor use due to range capabilities.

Thanks for sharing this article on Proximity Marketing Geofencing Versus Beacon Marketing. I learned quite a bit from this post, for example, the benefits of Proximity Geofencing Marketing; particularly, a) the ads will continue for up to 30 days after persons leave the location, b) this technology is compatible with multiple types of devices and c) less set-up time is required.

This article talks about the different trends in Digital Marketing that hotels will be facing in 2020.

This article is about Proximity Marketing and the many different specific ways it may be applied. These applications include: QR Codes, WiFi, NFC, RFID, Geofencing, and BLE Beacons. In all of these cases, it is vital to proximity marketing that there be an end-user mobile device (such as an iPhone or Android) as well as location-based technologies. We are all fairly familiar with QR codes as those have become widely used during the pandemic. What we may not have considered though, is how logging into a WiFi gives a lot of information about you to the business, as well as a future means of communicating with you (assuming you made an account and/or gave them important information such as an email address). Geofencing is also really cool because it allows companies to set up a virtual boundary that collects data from mobile devices that pass through that boundary. This allows a business to truly know what kinds of consumers go in and out of whatever establishment the geofence outlines.