Use proximity marketing without alienating potential customers - The Business Journals - 0 views
-
How to use proximity marketing without alienating potential customers
-
In the past couple of years, several advertising networks have begun offering location-based ads in the form of proximity marketing
-
This strategy involves serving content to potential customers when they're near a certain location, and it can be tricky to create relevant content that doesn't feel intrusive to users.
- ...7 more annotations...
-
It's very likely that U.S. marketers are planning to invest in proximity marketing at comparable rates.
-
If people aren't automatically happy about location-based targeting, marketers can compensate by including the things they do like in the ads.
-
For example, 76 percent say they browse in-store because they want to see and touch the item before buying online, and 65 percent say they browse online but purchase in the store because they don't want to pay shipping costs.
-
A clever way to combine these facts for a proximity ad is to keep popular items that people want to try in stock and have them at a price that is lower than the price they would pay with shipping from an online retailer.
-
One thing marketers should avoid doing is drawing attention to the fact that they're using location-based marketing. An ad that says, "We know you're nearby," overtly or subtly, can be off-putting to customers.
-
Proximity marketing is a great tool for businesses that want to use the Internet and mobile marketing to boost foot traffic and sales to their business.
-
However, like all marketing tactics, it's important to use these tools wisely to boost profitability without making people feel that their privacy was intruded.
-
Greetings everyone! Proximity marketing is a great success for the companies to share their items available for sale or use. This is also a great way to communicate with the customers from a distance and to have them feel part of the family, an important part. it is interesting how it works and detects users on a radius, but it is also very important to yet be a little distanced and keep customer's confidence safe at the same time. I found this article interesting ...