New App Creates a Network of Brands and Concierge Expertise on iPads | Products | Hospi... - 0 views
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More than 100,000 users have experienced the app to select wine and food pairings. In the initial project, a Personal Sommelier was delivered on an iPad that can help consumers expertly explore wine and food pairings even before they dine at a restaurant. The results were positive for large brands and independent operators alike.
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Promotion through the Apple App Store – more than 2 billion apps are downloaded every month, making a mobile app strategy more important than an Internet advertising strategy. Uptown gives mid and high tier brands superior access to this exploding distribution channel. Cloud based back-end which enables world-wide seamless updates of new brands and content.
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Mobile users are not just playing Angry Birds or checking the local weather, 38% have used their mobile devices to plan a trip and 60% of respondents said they have downloaded travel apps on their mobile devices, according to a TripAdvisor survey. While travelling, 62% of travelers said they use their mobile devices to research restaurants. 51% check their flight status and 46% research attraction, 28% have checked in to a restaurant, hotel or attraction using their mobile device while on a trip, according to TripAdvisor. (travelmole, May 2011). A research conducted by PhoCusWright shows that 75% of frequent business travelers (those making at least five trips a year) are smartphone owners. About half of frequent leisure travelers have smartphones. There's more than enough evidence for the hospitality industry to use mobile apps, and some hotels have already started and are successfully doing it.