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REPORT: STATE OF HOTEL INDUSTRY SIX MONTHS INTO COVID PANDEMIC | AHLA - 0 views

  • The American Hotel & Lodging Association (AHLA) today released an analysis on the economic and human struggle  of the hotel industry six months into the COVID-19 pandemic, with millions of employees still furloughed or laid off and travel demand lagging far behind normal levels.  
  • Key findings of the report include: Four out of 10 hotel employees are still not working. Almost two-thirds (65%) of hotels remain at or below 50 percent occupancy, which is below the threshold at which most hotels can break even and pay debt. Consumer travel remains at all-time low, with only 33 percent of Americans reporting they have traveled overnight for leisure or vacation since March and just 38 percent saying they are likely to travel by the end of the year. Urban hotels are suffering the most and facing collapse with cripplingly low occupancies of 38 percent, significantly below the national average. COVID-19 has left hotels in major cities across the country struggling to stay in business, resulting in massive job loss and dramatically reducing state and local tax revenue for 2020 and beyond.
  • “While hotels have seen an uptick in demand during the summer compared to where we were in April, occupancy rates are nowhere near where they were a year ago. Thousands of hotels can’t afford to pay their mortgages and are facing the possibility of foreclosure and closing their doors permanently,” said Rogers.
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  • As a result of the sharp and sustained drop in travel demand, industry leaders say hotels are now facing the harsh reality of deciding whether to close their doors permanently.
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    In this article you will find a analysis released by The American Hotel & Lodging Association (AHLA) which states the crisis of the hotel industry during this past 6 months and how sales have been declining and the results of this in the Amercian economy.
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5 Technologies Hotels Should Be Investing Into For 2020 | By Andrew Metcalfe - Hospital... - 0 views

  • A recent study of 2,000 people conducted by Guestline, looked how people book their hotels and the factors involved in room cancellations. It was found that over a quarter of people take into high consideration the quality and detail of a hotel's website (such as photographs and information) before making a direct booking online1.
  • Investing money into your websites simplicity in all stages of the guest journey will help acquire traffic, increase conversion rates and drive more people to book direct. The simplicity of website use (including less re-directs) will result trustworthiness of the potential customer. Hotel management may also find reporting efficient with less redirect windows to consider.
  • An investment in secure payment gateways protects the data of hotel guests, and the hotels credibility. For example, if a guest was to see the wrong value on an invoice, they may become wary of how secure that hotel's payment system is and look elsewhere. A secure payment gateway also checks in advance whether the credit card exists and is covered which could reduce chargebacks. This way, the hotelier can make sure that the booking via the credit card is genuine and at the same time protect the guest's data.
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  • Carefully choosing the right time to upsell a guest's hotel booking is crucial to a hotels' additional revenue stream. After a booking has been made there is a fresh window of opportunity to upsell, as guests will reflect on their budget spend and perhaps feel there is room to spare on extra luxuries and see what they may be missing out on.
  • Having all the data in one system makes presenting and acting on the data much more effective. For example, Amazon don't deliver packages 100% of the time but the rest of the experience they control, making it so easy for people to buy from them. Hotel systems will need to move this way in order to provide similarly strong guest experiences." Says Andrew
  • Consumers are becoming accustomed to self-service systems as they appear across retail, leisure & transport industries. Another study, suggested that guests favour hotel self-service check-in's as it provides a faster service, results in more privacy and waiting time/lines are much shorter3. Hoteliers could consider how their core data system might be centralised as much as possible in order to make it a less complex & more efficient guest journey from booking to check in. Technology such as guest portals can be efficient for customers to retrieve their invoices quickly and will centralise all the data for the hotelier.
  • Omni channel platforms enable you to centralise operational systems, take back control of your revenue flow and transparency of guest data, so hotel management can focus on creating the best experience for customers.
  • In a recent survey of 2,654 consumers by the Travel Leaders Group, 78% of respondents said they would like to see self-service kiosks more widely available for check-in2.
  • many of these will create options to drive people to your website but also more competition. If you can show your offering more easily, make booking slick and then integrate it to an onsite experience it will encourage guests to use you for converting their search to a reservation.
  • Upselling is an important aspect of hotel revenue
  • Hotel payments have adjusted to new legislation and as the move towards a more integrated guest experience aspects through check-in and checkout, invoice retrieval march on the payment aspects will have to dovetail seamlessly and accurately.
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    This article talks about the 5 technologies hotels should be investing into for 2020 in order to stay competitive. The technologies are website simplicity, upselling tech to boost profitability, secure payment systems to increase consumer confidence & credibility, self service and automated check-in, and an omni platform which centralises operations.
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    Hotels are taking new major steps into tech integration as more and more developments are constantly being requested by guest and made by property owners. These I.T investments can help these properties majorly and help increase guest satisfaction. One advantage that many companies can use is it up selling aspect to help push sales. Investing in secure payment options helps with data security and gives the hotel credibility.
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    -Website simplicity -Upselling technology to boost profitability -Secure payment systems to increase consumer confidence and credibility -Self service and automated check in -An omni platform which centralizes operations -In a 2,000 people study, a quarter of people take into high consideration the quality and detail of a hotel's website before making a direct booking online. -Website simplicity acquires traffic, increases conversion rates and drives more people to book direct. -Upselling can happen subsequently through nudge marketing via emails, push notifications of even on arrival at the hotel. -Investment in secure payment gateways protects the data of hotel guests and the hotels credibility. -Also checks in advance whether the credit card exists and is covered which could reduce chargebacks. -In a survey of 2,654 consumers, 78% of respondents said they would like to see self-service kiosks more widely available for check in. -Self check in is faster service, more privacy, and waiting time/lines are much shorter. -Omni channel platforms enable you to centralize operational systems, take back control of your revenue flow and transparency of guest data, so hotel management can focus on creating the best experience for customers.
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What hotels need to consider before ramping up marketing efforts | PhocusWire - 0 views

  • ravel having the unenviable distinction of being one of the hardest hit. And yet, as an industry, travel has always proven resilient in the face of unprecedented national and global crises, and it will continue to do so.
  • All have faced cancellations and dramatic reductions in demand, and this has caused many to reduce or altogether suspend advertising activity in affected regions.
  • it will manifest first in the reinstatement of certain marketing and advertising activities.
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  • When it comes to this pandemic, timing is everything
  • The earlier you start showing that you are there for your customers during their time of need, the more likely they will keep you top of mind to return to you as business returns to normal.
  • For businesses and properties that have remained staffed throughout the crisis and are ready to receive travelers immediately, earlier ignition of marketing efforts will make sense. On the other hand, those that furloughed employees will have to ensure that they’ve properly reinstated and ramped up operations before aggressively seeking new bookings.
  • Are you only able to ramp your marketing spend back up if you can do so at the same profitability level to which you’d become accustomed pre-pandemic? Or are you looking to get business flowing again even at a temporarily lower profitability rate?
  • For some brands, getting customers re-engaged with their brands, even at a near-break-even rate, will be worth the effort,
  • Countries where COVID-19 struck hard more recently will see later recoveries, with the United States likely being one of the last to reopen fully for travel.
  • Again, the ramp-up of activity will, in all likelihood, follow a pattern similar to the regional turn-off of campaigns
  • When demand spikes again, the need to shift share will be greater than ever. In ramping activities back up, the first thing brands should consider is staying active on their social channels. This is an audience who are predisposed to the brand and have a higher likelihood to engage.
  • Beyond that, travel brands should also be looking internally to determine what improvements can be made now to improve ROAS in the future. This time adds a unique opportunity for brands to experiment with different advertising methods that they wouldn’t typically try.
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    This article talks about the hotel industry and the inside scoop on their efforts to getting back out their and marketing themselves after COVID-19. There are a few things they need to consider while they are beginning to strategize their plan. One of them is timing. If the company remained staff, then they may begin marketing faster than those that furloughed employees. In that case, they may need to get that together before they invest in marketing. Another item to consider are their goals. Companies must think about what they can afford. They need to think about if they are able to have some leeway and able to take things slower, even if it means breaking even for a while or does your company absolutely need to be at the same profitability level pre-pandemic? Another consideration would be regions. Certain regions were hit harder than others. Therefore, recovery will be by a case by case basis. Some regions will be able to market and get back to business faster than others. Yet another consideration is channels. This refers to social media and other types of media in order to market. Travelers follow many travel pages on social media, therefore this should be a priority when trying to ramp up customer traffic again. All-in-all, the travel and hotel industry will make a comeback. Although it will be a slow comeback, the industry will prevail just as it has before.
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Your Hotel Operations Will Fail Without Tech - 0 views

  • Running a hotel is no easy task and hotel operations are insanely complex. Between managing rates and reservations on dozens of channels, keeping your teams in sync across multiple shifts, assigning rooms across various room types, and, most importantly, ensuring that guests are happy, there are a lot of opportunities for things to go wrong
  • With a property management system in place, the front desk agent can find the guest’s booking in just a few clicks and immediately see the guest’s history, preferences, and reservation details. From there, the agent can check the guest in or out, move them to a new room, extend their stay, change their payment method, and more in seconds.
  • A modern cloud based property management system like Jonas Chorum sits at the center of reservations processes and acts as your property's single source of truth with regards to inventory management.
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  • Without a modern PMS you risk poor connections with key systems.  A bad connection with your channel manager could lead to overbooking and a weak connection with your RMS means that you are likely losing revenue from inaccurate pricing.
  • A modern cloud based PMS like Jonas Chorum also helps your team collaborate on reservations.  Your call center agents can quickly access and manage current bookings.  Your sales team can check to see which inventory is available and can be promised to new groups.  Your front desk agents use the PMS to create last minute walk in bookings.
  • A good property management system not only makes basic hotel operations more efficient for your front desk team, but it also allows the check-in process to be a positive part of the guest experience.
  • With the right hotel technology, you can make every department more efficient, streamline your basic hotel operations, delight guests, keep your property in tip-top shape, and even increase your RevPAR. Without it, your hotel could suffer from overworked staff, dissatisfied guests, and even physical damage.
  • Financial software can not only keep your finance department sane, but also help you uncover trends that can prevent your hotel from losing money. 
  • Good finance technology can save your accounting team from a mountain of work by automating payroll, creating invoice templates, and even compiling reports on the hotel’s financial activities.
  • Revenue management software does the heavy lifting for you by analyzing market trends to recommend the best rates for your hotel, which prevents you from leaving money on the table.
  • The engineering team needs help from other departments (especially room attendants and front desk agents) and from technology to receive, action, and track service requests.
  • Engineering software allows hotel staff to submit service orders that can be actioned by the maintenance team, ensuring that nothing gets overlooked or forgotten. The engineering team can even access these systems from their smartphones, so if an urgent service request comes up, someone can handle it immediately.
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    This article is about the important reasons why an hotel needs to have a proper property management system to operate. How effectively the system is going to work in the different departments. Specifically the article talks about Jonas Chorum as a modern cloud based property management system.
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Pros and Cons of IoT Trends in Hospitality | Smart Meetings - 0 views

    • abroo041
       
      This article discusses the pros and cons of technological advances in the hospitality industry. The pros vary from safety to personalization for guests. The largest con discussed is the possibility for hackers to intrude from multiple technological platforms. The article concludes that technological advancements are necessary in hospitality and that they are the future of our industry. Instead of being afraid, industry leaders must take the necessary precautions to ensure the best and safest use of these advancements.
  • Personal data can be used to provide a special touch to hotel guests and make their stay special.
  • By keeping up with smart home technology, they can help guests feel comfortable and make accommodations for their needs.
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  • uses sensor data to recognize hazardous trends and alert the appropriate maintenance engineer before the issue escalates.
  • Mobile can be seen as a front and back-of-house application.
  • “IoT has the power to increase guest satisfaction, decrease unnecessary costs and labor and increase productivity.”
  • As the IoT market matures, vendor consolidation will likely occur, creating a smaller number of vendors with more cohesive system offerings.
  • Each device incorporated into a hotel’s digital infrastructure can be exploited by hackers.
  • That being said, one incident shouldn’t lead hotels to fear IoT in hospitality or all together. IoT is the way of the future and it’s unavoidable.
  • It’s a way to increase customer satisfaction and be ahead of the competition while still preparing for the worst situation that could happen.
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What Is Green Lodging and Why Is It Important | By Kacey Bradley - Hospitality Net - 0 views

  • Businesses that fail to adapt may find customers visiting with competitors.
  • In one 2017 survey, 19% of travelers said they would pay more for a vacation with a green electricity resort.
  • Sustainable hotels have lower operating costs, shaving 8% off expenses in the first year.
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  • Hotel Indigo in Dubai runs entirely on solar power.
  • Boutiquehotel Stadthalle in Vienna uses a combination of solar panels, photovoltaic cells and groundwater heat pumps.
  • Plus, guests will stick around longer, with a 36% higher dwell rate compared to hotel lobbies without biophilic features.
  • Future hotels are not only energy efficient but coexist peacefully with natural habitats.
  • The real-time reporting can track inefficiencies and optimize performance to save energy, reduce waste and cut costs.
  • Green lodging refers to any hotel or resort that commits to environmentally-friendly practices.
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    Consumers are significantly more eco-concious in their daily lives which translates significantly to their hotel experience. They want to ensure that they and the hotels they stay at are doing their best efforts to be green. Hotels that create green initiatives see more return from those guests. Cloud computing is also one of those initiatives.
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    19% of travelers said they would pay more to vacation with a green resort. Sustainable hotels are shaving 8% off expenses in their first year. Biomimicry is the future of because they will not only be energy efficient but coexist peacefully with the natural habitat.
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    Hotel Indigo in Dubai runs entirely on solar power. With a digital building management system, the hotel can monitor, control and track energy use to become more efficient. Biophilic Design Biophilic design in hotels can achieve a sense of serenity, mixing natural with artificial. Plus, guests will stick around longer, with a 36% higher dwell rate compared to hotel lobbies without biophilic features. Repurposed Materials At RIMBA Jimbaran Hotel in Bali, Indonesia, the lobby is built from driftwood and the remnants of old fishing boats. Sustainable Architecture The wave coursing, while not eco-friendly, accurately matches the original 1920s architecture. Biomimicry Solutions Biomimicry in hotel design can enhance the guest experience for the modern, eco-conscious traveler. A hotel could generate power using wind, absorb sunlight and collect and recycle rainwater. Cloud Computing Combined with automation, which won't bog down internal operations, a hotel can monitor performance, manage energy use, detect felt and diagnostics and much more.
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The Online Revolution in the Hospitality Industry | SGS - 0 views

  • How does a customer relate to a brand? How does a hotel understand and control its virtual image? In a Web 2.0 world, hotels need to be in control of their online image to protect their brand and encourage growth.
  • Currently, 88.1% of the population in North America is online, 80.2% of Europeans are online, with lesser but growing percentages in the other areas of the world.
  • Globally, 3,885,567,619 people were registered as online users in June 2017 and this trend is to continue with service providers seeking to exploit new territories.1
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  • It is estimated around 69% of online people will use social media when considering booking a trip, with 44% of customers acknowledging they would only book a hotel after reading an online review. Studies have also shown that 74% of travelers will now write some form of online assessment of their trip.2 
  • 52% of Facebook users indicated that the photographs on their friends Facebook page had a direct impact upon their decisions when booking future holidays.4
  • Research has shown that up to 98% of people believe TripAdvisor reviews are trustworthy.8
  • The site holds one of the largest collections of photographs in the online world and has a resource of well over 200 million reviews.6 Every month, these reviews are accessed by over 260 million unique users.7
  • Each year, it is estimated TripAdvisor is responsible for over $10 billion in online travel purchases in the US alone.5 It lists over 890,000 establishments, covering more than 45 countries
  • Consumers are willing to believe social media reviews because they think they are written by people like themselves.
  • There have been several instances where positive reviews have been shown to be written by members of staff.
  • The assumption is, the person reviewing is like ‘me’ and the problem is, they aren’t. The reviewer may come from a very different background, have very difference experiences of the types of hotel they are staying in. From this perspective, it is clear to see their review will be biased, either positively or negatively. In either instance, the value of the review is diminished.
  • They can no longer afford to use the same systems that worked effectively 20-30 years ago.
  • Technology has moved on and the hotel sector must adapt to utilize it.10
  • This can be through positive reviews on TripAdvisor or the sharing of unique content on social media.11 The days of ignoring negative comments are gone, the hospitality sector must be prepared to use social media to its advantage and be ready to respond to negative observations in an appropriate way.
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    This article highlights the reality that online reviews can ultimately directly affect the hospitality industry because practically 90% of the population in North America is online. Online reviews can define whether a hotel or airline is the best option for travel, and influence others whether they'd be willing to travel depending on these reviews. The idea is that the Hospitality Industry has to adapt and continue to change as new ideas begin to develop and become the new norm.
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As short-term rental industry grows, so does use of management tech | PhocusWire - 0 views

  • The private accommodation space continues to grow around the world,
  • In tandem with that growth in booking volume and in the numbers of properties is the increased development of technologies to support this industry.
  • As the vacation and short-term rental industry continues to mature and competition heightens, property managers are becoming increasingly driven to improve their use of technology and are adopting more and more software solutions to help them stay ahead of the game.
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  • property management systems are the most widely-adopted software solution in this sector, with 81% of respondents using a PMS to manage day-to-day operations. Most of those (66%) are using a third-party PMS, while 15% have built the tech in-house.
  • "It’s now commonplace for professional property managers to automate certain operations, distribution, marketing, revenue management, guest communication and other tasks.”
  • The demand for tech innovation in the short-term rental industry continues,”
  • “This report does underline our understanding that the winning models of the future technology providers will work similarly to SaaS platforms by providing enterprise-level, open-source platforms allowing developers to contribute to the code which will in turn increase the investment and the growth of the industry.”
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    The short-term rental industry is growing rapidly. What follows is a higher requirement for PMS. At present, PMS is still the most used software solution. However, due to the continuous development of the short-term rental industry in the future, users have new requirements for more flexible functions of PMS.
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12 Ways To Increase Hotel Security - LODGING Magazine - 0 views

  • Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes
  • American Hotel & Lodging
  • Association (AHLA) security consultant
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  • Hotels can be held liable for the criminal acts of third parties
  • Guest Safety: Ensuring Return Stays and a Good Reputation
  • Update locks.
  • Provide a sense of ownership.
  • Monitor activity with software.
  • Evaluate and improve—quickly.
  • Meet and greet.
  • Make time for safety meetings.
  • Theft and Fraud: Monitoring Employee Activities It’s a disappointing reality that hoteliers have to contend with employee theft and fraud. B
  • Boost employee empowerment.
  • Staff smart.
  • Add active monitoring to video surveillance.
  • Cybersecurity: Protecting Electronic Borders
  • As technology has advanced, so has criminals’ ability to exploit those new technologies. The hotel industry has seen several such examples lately
  • Connect IT and security departments.
  • Upgrade to VLAN.
  • Beware of social engineering.
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    This article highlights all the necessities to make sure your hotel is safe and secure for all your guests. It specified for cyber security, however, that switching to a VLAN server would be massively beneficial for the hotel as it becomes a private server that has multiple stages of security to bypass. In addition, it advises the modification of passwords every few months because apart from cyber breaches, people also try to con others out of their passwords by word of mouth and manipulation.
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    In this article it talks about the 12 different ways to increase security in our hotels and how to make thing more safe for our guest.
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Why Hotel Developers Are Turning To Event Professionals To Design Their Spaces From The... - 0 views

  • event management experts are more qualified than anyone from the hospitality industry to work hand-in-hand with your design and architectural teams and build an event space that matches your event objectives, as well as your event brand identity.
  • gain, demonstrating the rapid growth and demand for standardization of the events industry as it applies to hospitality.
  • Just like the hotel hires quality assurance professionals for hospitality, hotels should begin budgeting for quality assurance professionals in the events sector to ensure their current spaces are up to code, or their future spaces will be built to acquire the maximum event-driven revenue.
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  • Hotel developers have recognized the need to create experiences within their hotel, resort or venue, meaning they are now redesigning the existing spaces within their restaurant, beachside, poolside or ballroom areas - specifically to cater towards events.
  • "As meeting and event planners, it is our responsibility to stay current with trends, whether it's colors, themes, décor elements, culinary creations or technology,"
  • An event management professional has a comprehensive view of all these event components, and more, necessary not only for proper event execution, but from the perspective of the client's needs.
  • As the orchestrater of all event vendors and the clients, event management professionals ensure transparent and consistent flow of information from hotel to vendor, vendor to vendor, vendor to client, client to guest, etc. Therefore, they understand the event from the holistic perspective of all the different parties involved, the pain points of each of the different elements from their perspective, and the solutions and preventative measures needed.
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    companies and people are wanting more evolved events design and decor and technology being apart of it. A dimly lit ballroom just isnt cutting it anymore. Event Managers are in high demand to work with hotels to create a space that can host all kinds of events in one venue.
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    As the need for event planning rising more and more over the years Hotel developers are assuring the need to hire event planners to help boost their sales and awareness for their property by redesigning and maintain their current areas. This allows many hotel owners to help create memories while leaving a great taste on the guest who requested the venue. he job of event planners are very critical because they go through every detail and trends to gather ideas for the clients. They have to keep in contact with property for any changes or layout to ensure it meets to clients needs.
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In A Covid-19 World, Here's Why You Should Use A Travel Agent - 0 views

  • Back in March, I wrote about how travel agents helped clients get home as walls of travel restrictions went up, and as airlines cut flights.
  • That story led a number of travel advisors to contact me, sharing their tales. With pictures of stranded travelers sleeping in airports still fresh in my mind, and thousands of others unable to get ahold of their airlines, I thought now would be a good time to remind you why it pays to use a travel advisor. From Classic Travel Connection in Birmingham, Alabama, Christen Perry recalled, “On March 11, during the middle of the President's speech to our nation regarding travel to and from Europe my team began making immediate contact with our clients who were still traveling in Europe.”
  • Closer to home, as millions of folks who booked direct were getting busy signals, Alexis Sherry of As Travel Pro was swinging into action. A family she had in the Dominican Republic were notified by their hotel that the airport was shutting down. Since they had used a travel advisor, as in real person, not an online screen bot, they had no problem getting through. After finding no flights available, Sherry contacted a private jet company, which arrived to pick the family up just seven hours after the hotel notified them of the shutdown. She also obtained a credit for the remainder of their interrupted stay.
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  • She continued, “We could only assume how crazy the European airports would become when they woke up the next morning to the news from the press conference. Even though it was the middle of the night for them, we called them, woke them up, calmly communicated the situation, and asked them to pack their bags and head to the airport. “While they were doing so, we began immediately changing their flights to get them home as soon as possible. By acting quickly, calmly, and as a team, we were able to communicate with the clients, with each other, and with our suppliers. Our clients were among the first out of Europe that morning.”
  • Back across the Atlantic, Louisa Gehring of Brownell Travel affiliate Gehring Travel, didn’t need to look far to see how quickly the situation was deteriorating. A reporter from The New York Times posted about “bedlam” at Charles de Gaulle Airport as throngs of Americans sought to get home.
  • When the ban was announced, Gehring reached out to a couple were in the City of Lights celebrating the wife’s 40th birthday. She talked them through options to return home, even though it was 2 am. Her clients decided to leave the next day. In cutting their trip short, they were going to miss going to the top of the Eiffel Tower and a dinner cruise by celebrated chef Alain Ducasse, which was also nonrefundable. Within hours, the star advisor moved both experiences to that day, their final day in Paris. They were among the last visitors to the Eiffel Tower before it closed, followed by dinner, where they were among only a guests.
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    This article is about the value of using a travel agent. The article describes several real-life situations that unfolded as borders and countries were shutting down travel.... all while tourists were still visiting these countries. Luckily these tourists booked their vacations using travel agents so they were able to work with their travel agents on navigating home and not with a computer screen.
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Top 10 Event-Tech Trends for 2019 - Hubilo Official Blog - Medium - 2 views

  • Top 10 Event-Tech Trends for 2019
  • 1. Facial RecognitionFacial recognition is definitely an aspect of event-tech that is on its way up.
  • Facial recognition tech can be great in attendee management, behaviour mapping, attendee engagement and most of all, event security which is indeed a major concern, especially in high profile events.
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  • 2. Virtual RealityWe have talked about virtual reality for events a lot in the past. This is indeed a trend that is definitely here to stay. A major plus in attendee engagement, event planners have been finding a lot of amazing ways to leverage this tech to create interactive displays, on-site experiences as well as utilizing VR devices as a major factor in their event promotion strategy.
  • 3. Augmented RealityAlternate reality transports attendees while ensuring that attendees remain connected to the event.
  • From scavenger hunts to exhibitor promotions and lead management, augmented reality has a plethora of use cases in events.
  • 4. Event DataBig data is considered to be the future of technology. Event technology definitely is no exception. Time and again professionals have emphasized the importance of data and data security in events.
  • 5. DronesThere’s a lot that can be done with drones. Events like Superbowl, Winter Olympics etc. have used drones in the past to mesmerize attendees with breath-taking drone shows.
  • Apart from event experience, drones are also a great asset in terms of event security and surveillance.
  • 6. RFIDWearable tech is all the rage these days. It’s been in the market for quite a while now, its utility beginning with events such as concerts, music festivals, etc.
  • From event ticketing to attendee mapping, RFID enabled bands and other wearable gadgets along with Beacon technology will be one of the most used event technologies in the coming years.
  • 7. Mobile App for EventsMobile apps for events is officially mainstream. A lot of events these days are going smarter, making the most of a mobile event app to let attendees access their event on the go.
  • Event app developers are now focusing on integrating new and improved tech including AR and AI within the event app to engage attendees as well as for lead generation in events such as tradeshows, expos, etc.
  • 8. Voice SearchNot much has been talked about SEO for events. Organic traffic through SEO is a great tool for event promotion. Talking about SEO, voice search is definitely the future.
  • 9. Artificial IntelligenceAI is making great leaps in every field imaginable. One of the most popular implementations of AI is Social Media such as the Facebook chatbot.
  • Event tech developers have started to focus on this tech in a lot of ways including stand-alone chatbots for events, integrating AI within the event app as well as using AI robots for attendee engagement.
  • 10. Experiential TechEvent professionals are now putting heavy emphasis on experiences. Experiential marketing is on the rise. Attendees, consumers even, now value experiences above anything.
  • The value addition that an event provides is important to gain loyal attendees. Event technology such as 3D projection mapping, video mapping, etc. that aid event planners in developing these experiences are the future.
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    This article talks about new technology advancements that will greatly help the event management industry elevate the guest experience and efficiency. Sensory experiences are a big trend and with some of these technological advancements, it will allow for event planners to create unique offerings such as video mapping, virtual reality, augmented technology, etc. Facial recognition and drone technology will aide in improving security measures. Mobile Apps can create customized apps for events with all the information in one place. The planning and execution of large scale events will become more effective with the aid of these and other new technology, which will benefit the planners and attendees alike.
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Going livestream: How in-person summits have become virtual events - 0 views

    • yvenisem
       
      My thoughts exactly, there is a missing element
  • So how can a business possibly recreate that kind of experience online?
  • there’s been increased dependency on technology to help support business continuity
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    • yvenisem
       
      I think the reason for this is that many people don't have the funds or time to travel long distances, but this format is much more accessible. Plus, it was free so that helps lol
  • adding that the online event had more than three times the usual number of registrations
    • yvenisem
       
      relates a lot to this week's discussion on relying on tech too much
  • (the virtual conference was free to attend this year, whereas it usually costs upwards of $1,000)
  • created 14 local events in various languages and time zones, with regional heads addressing their relevant markets.
    • yvenisem
       
      This is definitely much more accessible. This can also do well in terms of revenue for future events
  • switching to being an online speaker isn’t quite the same. “You don’t have the body language, you don’t have the eye contact,” she explained.
    • yvenisem
       
      This would be my main concerns in producing events. I feel like ther has to be a personal element to it instead of just looking at people through acomputer screen
  • vents organizers may be encouraged to film their speakers in a way that works better for a small-screen format, instead of the usual “dark room with a very small person,
    • yvenisem
       
      this could be a hybrid thing
  • “While online events might seem less permanent, there’s actually a much higher chance that any misdemeanors or breaches of copyright or online regulation will be captured or stored.”
    • yvenisem
       
      I never considered this, but this definitely has to be something to consider when in something like this
  •  
    One of the main reasons why I chose this article is because my industry is currently seein a huge shift in the way we do things that can either stay or have impressions in the industry after COVID. One of the main concerns when it came to in-person events going online is how we would be able to recreate the same experience. Several large events that see thousands of people had to convert to online platforms. For example, "in 2019, around 20,000 people attended SAP's Sapphire Now conference in Orlando". Imagine 20,000 people logging on to view the same same content an then some! In this case, the event saw larger audiences with "more than three times the usual number of registrations". Granted, the conference was free to attend this year. However, now that this conference was more accessible to people who in normal circumstance would be unable to attend due to time and fianancial constraints, it was a no-brainer that more people would attend. This bodes very well in terms of revenue for the future since if those extra 40,000 people enjoyed it, they would most likely be willing to pay for the service and consider the event and investment. I think the wider topic of the article is accessibility. Before technology, it was harder to bridge the gap between the haves and the have nots. Now that technology is becoming more accessible (in the first world), many are better able to see beneficial information. Not only that, but when considering the "14 local events in various languages and time zones", people are better able to cast wider nets. This article wasn't all good, however. One thing that many people have not adressed that I as an event professional am concerned about is the fact that going online is just not the same. A speaker said in an interview that it's harder to ready body language, which can impact how much a speaker is able to reach their audience. Another thing that has to be given intense consideration is the fact that there can be some legal ramifica
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Hotelogix announces contactless capability for guests, compliance with COVID-19 guideli... - 0 views

  • Hotelogix, a leading Enterprise-Grade Cloud Hotel PMS provider releases an API stack, enabling complete contactless check-in and check-out experience for hotels
  • various other guest-facing capabilities
  • works ‘on mobile’, without a mobile app
  • ...7 more annotations...
  • contactless platform in compliance to COVID-19 guidelines, which eliminates the human touch in the entire course of the guest stay at the hotel.
  • collecting feedbacks, selling upgrades, in-room ordering,
  • o perform all check-in related activities from the ease of their own device without having to interact face to face with any hotel staff.
  • digitizing other areas of interaction between the guest and the hotel.”
  • seamless end to end integrated experience with contactless modules
  • pace of recovery
  • how fast hotels can implement technology to adapt to the new normal."
  •  
    The article talks about Hotelogix, a cloud-based hotel PMS, teaming up with Xperium's new technology that enables complete contactless check-in and check-outs. This new technology allows guests to perform all the normal check-in activities right on their cell phone, without the need to download a specific app. It digitizes the paperwork so the guests can electronically review the reservation and sign off on the registration card. They can also select their room right from their phone. This new technology complies with the COVID-19 guidelines and will be key in the industry's recovery. The new technology doesn't just end with the check-in process. It offers various capabilities such as collecting guest feedback and preferences, up-selling rooms, ordering room service, and can even take credit card payments. With the pandemic and the need for contactless services, this will help push cloud-based PMS to the forefront. The speed in which hotels adopt these new types of technologies will be crucial to their recovery in the new normal.
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The best guest-facing technology to install at your hotel - SiteMinder - 1 views

  • and ease of use when it comes to the technology within their room. For international travellers, this holds especially true.
  • five types of in-room technology your guests will love:
  • 1. High-speed wifi for your hotel guests
  • ...12 more annotations...
  • Guests expect speeds to be on par with what they use at home.
  • It’s also important to make sure wifi is free. Charging a fee for internet is often a big factor in travellers choosing one hotel over another. 2. Hubs of technology to boost your room experience
  • 3. Netflix and YouTube for guest entertainment
  • . Smart technologies for guest comfort and luxury
  • Smart thermostats
  • smart lighting
  • changing the position of the bed, or opening and closing blinds.
  • Mobile door keys
  • Texting services for hotel concierge and services
  • By 2021 the number of people using messaging apps to communicate will reach 2.5 billion.
  • At no point do they have to leave their room or wait on hold during a call.
  • expect virtual reality (VR) to continue its rise with further progress. Guests will be eager to get a feel for potential destinations before they go, to further enhance their decision making.
  •  
    This article addresses a few essential guest facing technologies that hotels need to be competitive in the modern marketplace. Hotels must provide free hi-speed Wi-Fi and tech hubs/charging stations both in rooms and throughout the property. Guests are seeking more streaming options because this is how the view content at home. Guests feel "high-class" when staying in Smart Rooms and perceive more value, which can justify higher rack rates. Guests appreciate the ability to text a concierge or order services via text. These all speak to the increased level of comfort that people feel in using technology and the need to provide guests with the means to maintain their tech comfort while travelling.
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5 Signs Your Hotel Should Invest in Technology - Hospitality Tech News - 0 views

  • Integrated booking systems, social media, smartphones, metasearch, property management systems, artificial intelligence, and advances in smart appliances
  • smoother processes that make their lives easier and provide improved guest experiences
  • using technology to look and book their next trip, including hotels.
  • ...14 more annotations...
  • In 2018 digital travel sales
  • reach $694.41 billion
  • hotel technologies remain the new frontier for hoteliers who want to reach and attract more travelers to their properties.
  • most of their marketing budget on online activities
  • Direct bookings remain more profitable for the hotel industry
  • Other than metasearch and mobile sites, make sure you have a well-designed website and an efficient booking engine
  • digital foundation as very important in the coming years for ensuring personalized guest experiences
  • personalization of experiences
  • to enhance guest satisfaction by providing a seamless experience.
  • closely monitor the guest cycle by collecting data on specific guest preferences, locations, and behaviors, which helps in providing personalized services to the guests in the future.
  • The hotel technologies ensure enhanced guest experiences, increased employee productivity, and improved operating efficiency.
  • room status updates, queuing rush rooms, and maintenance tasks.
  • leisure travelers reading an average of 6-7 reviews before booking
  • investing in an online reputation management tool is crucial for every hospitality business.
  •  
    The article highlights the hospitality industry's issues by not adopting and investing in new technologies and the solutions to those problems. In 2018 digital travel sales worldwide reached $694 billion, indicating that having an online presence is a must to reach and attract more travelers. Hotels have increased spending on marketing techniques with metasearch and online travel review sites to increase online visibility. A majority of marketing budget spending now goes into online activities. The goal is to drive more direct bookings, and these techniques, along with mobile sites, are effective distribution channels. In addition to this, hotels are investing in reputation management tools to maintain a positive online reputation. Over 95% of travelers read reviews before booking reservations, so having a positive presence is crucial. Technology is also driving the personalization of the guest experience. Investments into services like mobile check-in/check-out, keyless entry, smart climate and lighting control, location-based digital guided tours, and in-room tablets enhance guest satisfaction and provide a more seamless experience. With the emergence of the pandemic, this technology is getting pushed to the forefront of investments as must-haves to comply with new regulations and gain consumer confidence in coming back. This technology also collects data on your guest's preferences and behaviors, which will lead to better personalized services on their future stays. In addition to enhancing the guest experience, it also enhances your hotel operations. Investing in technologies increases employee productivity and improves operating efficiency.
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A Wait-and-See Approach to Technology Won't Work for Today's Retailers - 0 views

  • The tendency may be to implement nothing and adopt a wait-and-see approach to determine what shakes out as the single, best way to engage shoppers and increase sales before making a move, but that attitude is a direct path to stagnation or, worse, extinction.
  • Retailers need to move from a position of simply meeting customers’ needs to anticipating them.
  • This “try before you buy” technology is positioned to be a standard modus operandi for the online shopping industry, especially for home goods
  • ...6 more annotations...
  • With geo-targeting technology, store beacons can track and send promotions to phones when customers are nearby,
  • Thirty-nine percent of customers want to pay via contactless payments or a mobile wallet
  • Speeding up the checkout process is critical to remaining competitive
  • The latest and greatest retail technology won’t get you anywhere without the right tools in place to manage everything
  • Make sure you're one step ahead of the consumer, instead of waiting until sales start declining before meeting their demands
  • staying up-to-date on the latest retail trends and implementing technology that will benefit your customers
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'Good Enough' Rules the World - The New York Times - 0 views

  •  
    Technology has become the backbone of today's economy, especially during this pandemic. Technology has become the center of the universe since with the closure of many businesses, and remaining indoors has contributed to people shifting their focus on technology to stay sane and survive (Ovide, 2020). The success of many online platforms during this pandemic like Netflix, Amazon, TikTok has become a worldwide sensation that technology rules the world. This paper will discuss in detail how the aspect of 'Good Enough' contentment in technology leads the world. The article describes how 'good enough' has been embraced, especially in technology, since a company having many small combined Stuff in one platform is more convenient despite them not having something one may need. They have accumulated other Stuff to substitute for that which they cannot offer and package it conveniently and affordably so that it can be useful and a good enough spot to hang out and consume time with (Ovide, 2020). Good enough economy' has contributed immensely to technological growth by creating a balance between content creators and distributors of the information, primarily through the internet, which has become an effective medium in the information distribution-making it easy and available worldwide, as people use it to showcase their talent and share content created during their free time. Companies like Facebook and YouTube have managed to assemble many people since they have a variety of content that, although one content is missing, one can focus attention elsewhere on the pool of the content accessible (Ovide, 2020). In a nutshell, good enough is more appropriate than perfect, which can have extra cost or hard to find. Most companies sell to us what they need us to buy hence keep creating new ideas.
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Setting Course for a Post-COVID Era in Hospitality | By Jason Floyd - 0 views

  • harpening their focus on the kinds of technology that can evolve and align their businesses with where the industry is headed. They've been asking the essential question: How will we be doing business in the future?
  • A key step is uncoupling from legacy systems and their limitations in favor of the cloud and SaaS-based solutions
  • unify everything brand-wide during a time when responding quickly to external forces is essential.
  • ...8 more annotations...
  • more intelligently invest in new technologies that integrate with each other without putting undue pressure on technology teams.
  • so hospitality organizations are better able to share resources and insights no matter where departments and team members happen to be
  • For hotel property management systems, for instance, developments such as mobile reservations, self-managed upgrades, and the use of mobile devices as room keys supports a "high-tech not high-touch" approach to contactless guest experiences.
  • empowering service staff with greater visibility of timelines, schedules, and activities
  • gain greater precision in that process to avoid double-bookings, manage overstays, account for no-shows and other considera
  • tions
  • If the pandemic ended tomorrow, the value of developing a cloud-based platform with this kind of functionality would remain.
  • Consider our present times as a clarion call to hoteliers to create more visibility, deepen connections between teams, increase intelligence, and empower staff to better anticipate and be ready for that change.
  •  
    This article deals with hospitality businesses asking themselves how business will be done in the future and how will stay current or ahead of the curve. It also speaks directly to how to be better prepared for events like COVID moving forward. It states that hospitality businesses need to quit holding on tightly to their old systems and think to the now and beyond by switching to cloud-based systems. It highlights the concept of "high-tech not high-touch", empowering service staff, greater accuracy, and making use of every nook and cranny of a property in the smartest possible ways.
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How has Today's Technology Changed the Event Planning Industry?Premier Meeting Services - 2 views

  • New and emerging technology has changed the way we share information, the way we court clients and the way event planning works. From the ability to interact directly with prospects via social media and to build buzz about an event weeks before it actually happens to live streams and geofiltering that allows guests to instantly share their experience with their own circle of friends, emerging technology has had a huge impact on the way events are planned and the way events work.
  • acebook to Twitter, LinkedIn and Pinterest has broadened the reach of event marketing.
  • For events, social media offers multiple opportunities for engagement, from developing interest before an event to live streaming and updating during to sharing images, stories and updates afterwards.
  • ...6 more annotations...
  • Creating and using a hashtag in the weeks leading up to your event can help build buzz and ensure that everyone knows what’s coming next.
  • nteractive game technology and achievement based activities can boost event engagement and ensure that your visitors stay involved and share their experience, live.
  • Even those who can’t attend can follow along and participate over the course of your event, thanks to live streaming.
  • increase safety
  • easier than ever to advertise your event to locals and interact with anyone visiting the area with a Snapchat Geofilter; anyone within your defined boundaries can interact with your Geofilter and talk about your event.
  • A mobile app designed specifically for events can integrate with your attendance list, help you identify VIPs and even let you know how many of your expected attendees have arrived.
  •  
    This article explores how today's technology has changed/is changing the event planning industry. Modern technology has changed the way we share information with one another. This article covers: social media marketing, hashtags, live streaming, improved security, geofilters and online check in. Social media sites like Facebook, Twitter, LinkedIn and Pinterest have expanded the reach of marketing. Event planning professionals are now able to promote their event to a vast group of people. They can even set specific targeting parameters to reach the right audience. Social media also levels the playing field for even small businesses. Hashtags are a new way of identifying topics and they can be used to expose your event to large numbers of people. Creating a hashtag for an event can help create buzz and promote your event. Live streaming is a relatively new feature within social media sites like Facebook and Instagram. It allows users to share where they are and what they are seeing to their follower base. This is a great feature for event planning professionals because it allows more people to be apart of the event. Geofiters is a photo filter within Snap Chat. Geofilters are location based and only users near that location are able to view it. They are great features to have before, and during an event as they can help advertise your event to locals and interact with people visiting the area. Last but not least the advancement in technology has lead to online check-in via apps. A mobile app designed specifically for events can integrate with your guest list within a digital application. This can help identify VIPs and help provide logistics stats such as current headcount of attendees.
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