Mobile Technology Transformation is Innovating Mobile Access Solutions | By Markus Boberg - 0 views
www.hospitalitynet.org/...4108289.html
technology hospitality hotel business mobile software green solution travel tech
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hesitation came from a belief that mobile services would prevent guests from having truly personalized experiences as well as reducing opportunities for valuable interactions between guests and staff
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rrodr658 on 10 Jul 23reason why some hotels were not very open to introducing digital services
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challenged with re-imagining the guest experience and implementing in procedures turned to mobile technology solutions, which reduced touchpoints and gave guests the ability to access property services while maintaining social distancing measures
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hoteliers have found that mobile technology has enabled guests to have more control over their hotel experience.
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as much as 67 percent of guests in fact now hold a preference for digital key check-in and room access over more traditional methods such as plastic keycards.
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collecting and storing guest data and preferences, which can then be used by integrated loyalty services to better target guests with rewards and promotions.
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incentivize downloads and encourage loyalty by allowing hoteliers to better target users with promotions and special offers.
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ntegrating mobile access solutions with food ordering and contactless payment service vendors has helped hoteliers create convenient, engaging mobile app solutions that also boost their property's bottom-line
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This can include guests being able to use personal devices to effortlessly manage guestroom thermostats, lights, drapes, televisions and more.
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Digital key service providers have evolved to easily integrate with other hotel services and provide guests with greater convenience and personalization throughout their stay.
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This is rapidly proving to be a successful method to swift services and meet new demands, as many consumers are increasingly using digital wallet services in their everyday lives: in 2019, nearly 1.5 billion travelers downloaded mobile boarding passes that were stored in their digital wallets, and mobile wallet payments increased by 29 percent in 2020.
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preventing guests from being locked out of guestrooms due to low battery status on their device, mobile wallet-based digital keys also serve to further provide a more seamless and hassle-free travel experience from start to finish.
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mobile access solutions will continue to adapt and provide properties with digital convenience, reduced costs, sustainability and efficiency over the next decade and beyond.
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This article was very informative about the effect of mobile tech within the hospitality indsutry. It definitely broke down how hoteliers were not very open to using this wireless technology but how the pandemic gave that push to hoteliers and now they are noticing how much travelers enjoy it. Hence, they are innovating the mobile access and enhancing their guests experiences with mobile access solutions such as food ordering, contactless payments, encouraging loyalty with mobile app download and to gain promotions, control in-room amenities, and more. This article also touched upon the increased security and reduction of lost or stolen room key, as it eliminated the need of a phsyical key. Essentially, mobile technology benefits the industry in the long-term.