Why Augmented Reality Is Having a 2021 Moment - Moonshot - 2 views
www.moonshotio.com/...eality-is-having-a-2021-moment
tech technology hospitality Software business solution mobile
shared by anonymous on 27 Mar 21
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(AR) has been around for some time now, but AR is getting a fresh take in the young new year.
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The New York Times reports that more retailers are making AR a priority in the new year especially as popular apps such as Snapchat make it easier for retailers to reach shoppers with AR filters.
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Deborah Weinswig, the chief executive of Coresight Research, says people stayed engaged with AR experiences for three times as long as they do with traditional e-commerce websites.
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Meanwhile, we’ve seen a spike in news reports about Apple unveiling its much-anticipated AR eyewear in 2021.
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This news is another example of how savvy businesses are sensing and responding during the pandemic to adapt to changing consumer preferences.
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As we enter another stretch of prolonged social distancing, retailers in particular are looking for ways to apply AR to make shopping more natural.
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This article discusses how AR has been around for a while but has now had a boost thanks to the pandemic. The article mentions how companies such as Lenovo, Panasonic, and Apple are going about the implementation of AR through their product offerings as they are sensing and responding to demand created by the pandemic in order to adapt to changing consumer preferences.