Guests want smart technology, but security concerns remain | Hotel Management - 0 views
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hotel management technology security innovation
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More than 96 percent of hotel guests travel with a smartphone and nearly 46 percent of guests travel with at least two smart devices, representing a 10 percent increase in just two years
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More than 80 percent of guests indicated a desire to wirelessly cast content from their devices onto guestroom televisions and more than 90 percent of surveyed hoteliers agreed that today's guests would prefer to be offered wireless casting abilities, rather than traditional video-on-demand services.
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With hotels around the world universally experiencing diminishing profits from VOD, the survey points to entertainment platform functions that hoteliers can deploy alongside wireless casting in order to regain these revenues
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more than 60 percent of surveyed guests indicated that they would like the ability to order amenities and services via the guestroom television, if given the option. Sixty-five percent of guests would like to be able to surf the internet on the TV entertainment system
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Another 61 percent of guests also indicated a preference to access information on available hotel services, such as restaurant hours, via the guestroom television.
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65 percent of guests are “highly concerned” about inputting usernames and passwords into a guestroom television app, according to HIS.
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As voice becomes the preferred interface for guest and staff interactions with technology in hotels, there must be safeguards in place to ensure that no data falls into the wrong hands,
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Hoteliers have a duty to protect their guests personally identifiable information and we’ve built our technology atop the leading natural language processing platforms to ensure they meet this duty.
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How are you protecting the privacy of my guests? Are recordings associated with our guests’ personally identifiable information?
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Many travelers have unique accents or dialects that aren’t well understood by popular voice assistants. Does your solution improve the accuracy of interactions?
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How are you measuring return on investment? How will your solution drive efficiencies and increase revenues?
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Without the right integrations, even the best product can add complexity and cost. Hoteliers need to make sure any vendor they consider has the integrations they need to set their team up for success.”
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The article reports that the great majority of hotel guests desire to have state of the art innovation for their convenience, such as casting and voice interface technology. The type of innovation stems largely from guests being able to use their laptops or phones on the TV, while also access hotel services such as restaurant hours and possibly food services from the same interface. They assert. however that it is important for hoteliers to know how guests may be able to keep their identity hidden from potential practices such as "integration with the platform that may use this data for remarketing", integrate a system that can understand an manage foreign accents. It also brings up concerns of how to measure return on investment, showing a increase in revenue and that it is possible to update the interactions with guests once the technology is deployed.