6 Elements Obsolete in the Hospitality Industry - 2 views
www.infor.com/...te-in-the-hospitality-industry
Disruptive Innovations; Expectations; technology hospitality Software
shared by ldeur001 on 30 Aug 21
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Guest expectations has always been the focus of industry leaders in hospitality and food service. Today, the hospitality consumer is tech savvy to an historically unprecedented degree.
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Through mobile options for their guests, leading hotel chains including Marriott and IHG are making the traditional front desk line-up unnecessary.
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The guest experience of going directly to the room without having to line up to check in and to check out in the same way becomes a given as the old paradigm disappears.
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An important trend that’s driving the industry is guest empowerment to manage the order process themselves in their own time without necessary staff intervention.
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Mobile ordering plays a significant role in this area. So does the growing presence of kiosk technology
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here are some negative effects of these models as well, with some third-party apps taking a debilitating chunk of the profits in exchange for their services.
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Allowing customization of menu items is a part of the increasing emphasis on personalization of the hospitality industry overall.
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accurate reporting that allows organizations to manage menus based on the trends of what guests want and apply changes across all locations simultaneously.
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it is becoming more and more important for organizations to remove the barriers for visitors to make payments according to their native preferences, particularly as cash payments continue to be rivaled by digital payments globally.
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With the increasing prominence of cloud technology, mobile applications, IoT, and a myriad of other technologies whereby data is collected and managed, that earlier model is fading out.
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Creating an accessible, visible, and open environment that more easily connects to strategy is the clearer road to staying competitive.
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Emerging technology and the culture developing around it continues to drive the evolving expectations of guests.
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Hospitality consumers are only getting more and more tech savvy, therefore, businesses must meet their patrons' standards and expectations when it comes to preferences, efficiency, convenience and speed. Examples we experience daily are mobile ordering at a restaurant, online/kiosk check in at a hotel, food delivery apps and more.
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Being able to customize to the consumer and their needs is a game changer and with data analytics available today this is becoming more of a reality and could soon be a consumer expectation as we want content and experiences that are relevant to us.
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The more technology is evolving into the world of business the more human interaction is less needed. parallelly, customer expectations keeps getting higher every year. some consumers tend to look for more personalized service, this is very difficult to provide through technology solely, till now at least, human interaction is essential to keep up with guests expectations.