How hotels can attract and cater to meeting and event planners - 1 views
-
The latest event food trends include a desire for farm-to-table menus, pop-ups, healthy snacks, and hometown dishes and specialties.
-
On a more practical level, hotels also need to help planners accommodate an increasing array of dietary requests from attendees.
-
Increasingly, meeting attendees want a unique, local experience when they travel for an event. So to become a more attractive option to planners, you need to showcase the top sights, attractions, and activities in your destination — and then make them easy to arrange and book.
- ...4 more annotations...
-
So make sure that your hotel website has a dedicated Events page full of inspiring content and helpful, up-to-date information.
-
the ‘design thinking’ trend will become especially important for planners looking to capture the attention of Generation Z attendees — a demographic likely to be engaged by more immersive, engaging, and shareable meeting content.
-
To appeal to younger tech-savvy planners, hotels need to invest in up-to-date technologies to cater to attendees and enhance the event experience.
-
More broadly, planners need to consider a growing range of threats both in terms of data security and physical safety. As such, hotels that invest in key event security measures, such as having robust cybersecurity plans, ensuring that staff receive regular security training, and offering comprehensive site security can help quell the fears of corporate clients.