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The Hotel Show 2012 brings green initiatives to the forefront | Hotel Show | AMEinfo.com - 0 views

  • The Hotel Show brings the Green Initiative to the forefront
  • highlight sustainable, energy efficient and eco-friendly solutions from all sectors of the industry.
  • Sustainable products and services range from soft furnishings to in-room cosmetics, water filtration systems and lighting solutions.
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  • successful sustainability initiatives in energy reduction, waste management solutions, carbon footprint measurement, and an outline of sustainable certifications being recognised around the world.
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    The Hotel Show has put it focus into green initiatives and businesses that present the products to help businesses in the hospitality sector to "go green." The show brings in businesses and hosts seminars that help hospitality-based businesses make their "green" contribution by buying products and conducting practices that yield results like reducing energy output.
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Green Hotel Sustainability Plan, Strategies to Keep in Mind | ehotelier.com News Archives - 1 views

  • Measuring the hotel property's current consumption of energy, water and production of waste (also commonly known as "benchmarking") is essential to the start of any sustainability plan.Once the baseline has been established, owners and management companies should work with their investors to identify strategic sustainable goals and objectives. It's essential to outline specific quantified projects and resources necessary to implement those projects. Keep in mind there are many rebates, incentives and funding opportunities available through federal, state and local government energy programs as well as utility companies. From my experience, it is very common for operators to overlook these rebates and incentives when implementing changes as part of normal renovations or capital improvements - there by leaving money on the table! Also, when hoteliers think of sustainability projects they often think of renewable energy, energy management systems, and lighting - but this is just the tip of the iceberg. Don't forget to explore other hotel incentive programs for various other sustainable initiatives. Take for instance, the backup generation or demand shedding programs, which typically have no participation costs and you can earn energy credits every month while helping to ensure reliable power for the community.
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    Many hotels and restaurant have embraced the green movement, but many are still trying to sort it all out. Too often being good steward of the environment is perceived as a bleeding heart issue and the cost conflicts with the financial goals of the hotel property owner and operators. As author mentions that, he was former hotel operator over 14 years ago, he was looking for opportunities to increase GOP and cash flow. It only made sense to sort through innovative energy solution and operational changes to find the right solution that improved profitability as well as protect the environment. He came to the conclusion very early on the owner and operators could indeed build a viable business case for integrating sustainability into the operation of individual hotels. However, with countless options from energy management technology to green hotel certification, the process has become confusing more than ever.
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At some hotels, 'going green' can pay off for guests - 1 views

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    For this Green Choice program which is skipping maid service, in my opinion, it depends, For the pros, I think it is good because it can save time, money, labor, and housekeeping products. Hotels don't need to recruit a lot of housekeepers to clean rooms, thus, they save the salary of housekeepers, training time, and the wasted bath products. For the cons, I think hotel rooms will become more and more dirty day by day, which also decrease the age of a hotel. But anyway, the pros of this green choice program is more than cons of that, I think it is a great going green action actually.
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    How about finding a happy medium to this dilema. Perhaps Hotels can still offer housekeeping but give patrons the option of particpating in the going green program; by providing them with an incentive if they can go with out their sheets and towels being washed. This would save water, time, labor, and staff in the laundry department, while still giving guest a clean and happy room.
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11 Green Hotel Projects Proven To Save Money | Green Lodging News - 0 views

  • Bathroom Light as Night Light
  • Guests frequently leave bathroom lights on as night lights. Assuming this happens on a regular basis, or about eight hours per day, it will cost an additional $50 per room per year to operate this light. We suggest installing a motion sensor in each bathroom.
  • Storerooms generally have one or two 100-watt incandescent lights that are frequently left on continuously. When these lights burn all hours, it will cost the hotel $60 to $120 per year per room in wasted energy. We suggest installing either a motion sensor, or simply placing a sign telling employees to turn off the light.
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  • most rooms provide four table or wall-mounted incandescent lamps. Typically, these are 100-watt incandescent bulbs. When they are left on for four hours per day, the energy cost is $50 per year, per room. We suggest changing these lights to CFLs or LEDs.
  • Small indoor swimming pools are usually provided with two 500-watt incandescent underwater lights.
  • many managers leave these lights on for decorative purposes when the pool room is closed. Turning these lights off for eight hours every night will save approximately $250 per year.
  • If, despite the natural light, lights are turned on continuously in stairwells, it will cost $200 to $300 per year per stairwell depending on the number of floors in the hotel.
  • We suggest installing motion or occupancy sensors to light hallways and stairwells.
  • Assuming the presence of ten 400-watt high-pressure sodium lamps, operating these lights just one hour too long in the morning and in the evening will cost the hotel owner an additional $250 per year.
  • To realize the full savings, we suggest to first make sure the lights are hooked to a daylight sensor (although most parking lot lights are).
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    This is an interesting article that teaches us eleven useful methods to be energy efficient in running hotels. According to authors' experience, it is not unusual for hotels to save $10,000 to above $30,000 per year, per property, by employing the right measures. For me, I like the lights saving part which can be simple and effective. For instance if we install a motion sensor in the bathroom per suit, it can help to keep the lights off when no one uses it and this can save at least $50 per room per year. For the decorative using lights, like the night pool lights, if we turn it off, we can save at least $250 per year. We can also install motion or occupancy sensors to light hallways and stairwells. Besides we can control the parking lot lights to a saving of $250 per year.  Energy saving methods can be everywhere and if we pay much attention to details of energy usage, it puts money in hotels' pockets.
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    This is an awesome article. I think that if people would just think a little more when they are using electricity it can save money but when people are staying in hotels the mind set is that they are not the ones paying for the electricity so who cares -- leave lights on all day and leave the TV on all day. There are so many ways to help save money in hotels by putting up lights with sensors in so many locations that really will help the planet as well as help the property save money. Great article!!
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Hilton Fort Lauderdale to Install Six Wind Turbines | Green Lodging News - 0 views

  • Costa Dorada Associates, Miami, is behind an effort to install six 40-foot, 4 kilowatt wind turbines on the roof of its 375-key Hilton Fort Lauderdale Beach Resort.
  • the wind turbines are part of a larger effort to increase the percentage of electricity provided through renewable energy technologies.
  • the first step in a process that will also include rooftop solar panels in 2013 and possibly even street-level wind turbines in another two or three years.
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  • The first six turbines are expected to supply about 5 percent to 10 percent of the hotel’s electricity. The solar panels could meet another 5 to 10 percent.
  • The resort’s Green Team oversees and spearheads the many programs the hotel has implemented for waste reduction, resource conservation and energy efficiency. Recycling all paper, fluorescent bulbs, lighting and batteries as well as the installation of automatic water flush-o-meters in all public restrooms are some of the programs the resort has initiated.
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    This article announces the use of Wind Turbines as one of Hilton Fort Lauderdale's green initiatives. Six 40-foot turbines will be installed on the roof of the hotel and are the first part of a process that will include solar panels and possible even street-level turbines. Both methods will help increase the amount of electricity provided by renewable resources. The wind turbines are projected to provide 5-10% of the hotel's electricity, and the solar panels could add another 5-10%. I think this is an excellent green initiative, and I've never heard of a hotel undertaking it before. The possibility of 10-20% of the hotel's electricity coming from wind turbines and solar panels is pretty significant. According to Andreas Ioannou, general manager, the hotel is hoping to get up to 25% of their energy from these sources. It appears that the resort has been very energy conscious since its opening, and is the first resort in Broward County to receive the Florida Green Lodging designation. They also have a Green Team, which oversees other green initiatives such as recycling all paper, using fluorescent light bulbs, and automatic water flush-o-meters in public restrooms.
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"Green" Hotels Association - 0 views

  • "Green" Hotels are environmentally-friendly properties whose managers are eager to institute programs that save water, save energy and reduce solid waste—while saving money—to help PROTECT OUR ONE AND ONLY EARTH!
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    The tourism is considered the biggest industry in the world, This industry has also one of the biggest impact on the environment. The tourism and hospitality industries can play a key role reducing our footprint on the planet
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Green Marketing: The Benefits of Green Marketing | Hotel Industry Magazine - 0 views

  • enables them to generate additional positive publicity and engage with existing and new target customers.
  • responding to the challenges of the recession and keeping overheads down
  • meant that environmental issues were given a low priority – ignoring the fact that there are often cost savings associated with such things as improved energy and waste management.
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  • 80% of travellers are willing to pay extra to visit an eco-friendly destination or business
  • hoteliers who rely on business trade may be the first to start seeing customers staying elsewhere if they aren’t making any efforts to demonstrate environmental responsibility.
  • greenwash’ accusations
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    This article is an interview with Leigh Tymms from Green Edge Environmental on the marketing benefits of going green. The most beneficial is generating a positive reputation with customers looking to go green. These customers are increasing everyday. According to the article, a report by Travelocity stated that 80% of travelers are willing to pay extra to visit an eco-friendly destination. Basically, more and more guests are taking into consideration the size of a hotels carbon footprint. Although it may be costly originally, in the long run it is also economically beneficial for hotels to go green. Tymms warns that hotels ignoring the green trend in hospitality risk losing customers. And he also suggest that hoteliers make sure they are actually taking steps to go green and not just marketing false claims for revenue gain. 
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Hotel operators step up their green initiatives - Travel Weekly - 0 views

  • MGM Resorts is among an expanding number of hotel operators looking to capitalize on growing environmental awareness among travelers by getting their hotel owner-developers to invest in systems that cut energy usage, save water and reduce waste.
  • Starwood Hotels & Resorts, for example, has gone as far as launching an entire sub-brand, Element, with environmental sustainability as one of its hallmarks, while Marriott International has worked with developers of about a half-dozen of its hotels at getting those properties on the Green Building Council's list of LEED-certified buildings.
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    In this article MGM Resorts has set the standards of how a green hotel should operate. Though the LEED, Leadership in Energy and Environment Design, certificate is not easy to get other hotel chains are following the MGM lead. The green initiative is holding hotels accountable for being more environmentally conscious.
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    As a matter of fact, even Westin, part of Starwood is all about going green as well.
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Mobile travel apps to see more growth in bookings - 1 views

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    With the growth of mobile phones and apps, there is no doubt a boom in online mobile bookings. Apps like Travelocity, Expedia and orbitz, makes it easy to search, compare and book all from your mobile phone. According to the article, online travel booking generate close to six Billion dollars in revenue each year. Out of that, 10 percent of bookings is conducted on mobile devices. Within the next two years, the market is likely to grow to about 30% from According to Amit Somany, companies began "investing on this mobile platform for the past four years but the investments had actually taken off only in the past 12-18 months." Some companies are surprised that people are going out and doing research from their mobile phones before marketing and advertisement plans were in motion. They noticed that more and more people are researching hotels and airfares while they are on the move. While commuting on a train in NY, people can research a possible trip to San Fransisco, without wasting any time at work. On the go, Expedia has simplified their app checkout process in order to "serve our consumers better."
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Swiss business hotel stands out with their green initiatives - 1 views

  • Energy saving measures includes the installation of a new air conditioning system for all guest rooms, LED lighting fixtures throughout the property, and the connection to district heating, provided by the city of Bern. Socio-cultural initiatives include the creation of rooms, fit for people suffering from allergies.
  • The Sorell Hotel Ador is one of the founding members of United against Waste
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    The Sorell Hotel Ador is a leader in hotel sustainability. In this article they discuss the many different ways the hotel is sustainable. Not only are they installing products that will reduce environmental impact, but they are also working with other programs outside of their hotels. They are also focusing on important factors of sustainability such as economic issues, cultural issues and of course as mentioned before environmental issues.
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Why Go Green? The Business Case For Sustainability - How To Increase Your Bottom Line B... - 1 views

  • Savvy businesses are aware that regulations do not have to be a negative restraint on their daily operations - in fact, they can offer opportunities to gain an advantage over competitors
  • In recent years however, environmental and social issues are emerging as a key risk issue for the lodging sector.
  • Companies that integrate the environment into their business decisions and reduce their environmental risk and potential liabilities are in a better position to secure investment and reduce their financial and reputational market exposure (Graci and Dodds, 2009).
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  • Whether driven by cost savings or a principled strategy, the hotel industry is recognizing the environment, the community and their human capital as a valuable resource to be protected.
  • Larger companies have been criticized as being the main culprit in releasing excess greenhouse emissions, climate change, environmental devastation, and unfair treatment of employees. Due to such criticisms and negative publicity, many businesses have increased the focus on corporate social responsibility
  • Pollution prevention such as waste discharge into waterways
  • The hotel industry has been pursuing green practices since the 1990s
  • There are many green practices that hotels can implement
  • Several studies have indicated that economic benefits can be gained in hotels through implementing environmental and social initiatives; many with little or no capita
  • Energy consumption
  • Recycling
  • Local products - save transportation costs.
  • The ultimate result of these actions is a win-win situation; to reduce hotel operational costs and harmful environmental impacts
  • For example, a hotel can reduce its energy consumption by 20-40% without adversely affecting performance
  • Over time, however, green practices in the hospitality industry will become a baseline requirement, particularly as the cost of non-renewable energy continues to rise, regulatory pressure increases, and consumers become more demanding.
  • Environmental programs have proved to be an effective means of generating enthusiasm and motivating staff to work as a team to achieve a common purpose
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    I think that it is very important for hotel to go green. Many top hotels are the members of green hotels. That means go green is a trend. Go green could makes the hotel cost savings, competitive advantage, employee retention, customer loyalty, regulatory compliance, decrease risk and it's the right thing to do. When I went to New York, Key West and Boston, I found the hotels where I lived are all green hotels. They use retrofitting light bulbs instead of regular bulbs. But in China, green hotel is not popular. I think that it will be the trend in the future all over the world!
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Unlocking the future: Hotels to see new security technology - Hospitality Portal - Hote... - 1 views

  • Your mobile can now literally be the key to your future and open many doors, thanks to a new technology that can have your cellphone talking to your locks.
  • Frequent travellers can now skip the check-in and check-out process into hotels, collecting keys at reception counters and spending time in lounges paying bills, thanks to Near Field Communication technology that makes mobiles do your work, says Sanjeev Anand, sales and key accounts manager, India, of VingCard Elsafe, supplier of hospitality security solutions worldwide.
  • His entry is automatically recorded on the front desk.
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  • The technology enables a user with an NFC-enabled mobile and a booking in an NFC-enabled hotel to breeze in and out, sans all hassles. After initial booking on arrival by flight, train or bus, the traveller's mobile is automatically loaded with an electronic wallet and encrypted code and hotel room number.
  • It can also be used to pay bills in his room or at the lobby kiosk without wasting time at the counter or stepping out of a room early to complete all formalities and hurrying to catch a flight or train.
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    This is an amazing technology. A customer can use his cellphone to do the reservation, check-in, enter the room and pay the bill. If  this technology can be widely used in this industry. It really can bring a lot of convenience to both the hotels and the customers. It is also very safe, because only your cellphone can open your room and the cellphone is also a identification of a customer. But there are two concerns. First is the cost of this technology and the hardware. It can be too much to afford for the hotels. Second, is it really that safety. What if someone lose his mobile?
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How Cruise Lines are Greening their Game - Green Me Locally - 0 views

  • cruise vacations
  • to be one of the most popular forms of tourism
  • There are over 230 cruise ships in operation worldwide, many of which can carry up to 3,000 passengers and crewmembers.
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  • international market for cruises in 2010 included about 18.3 million tourists
  • Caribbean region is the most popular in destination, with 41.02%
  • Cruise lines can have a great influence on destinations, however there are environmental impacts to know about, including bilge water, waste, and air pollution.
  • Trends in the cruise industry are changing for the better in terms of environmental awareness and sustainability.
  • Royal Caribbean
  • Holland America
  • Celebrity Cruises
  • Norwegian Cruise Lines
  • Costa Cruise Lines
  • they should all go beyond the minimum and establish an even better standard to follow
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    In today's society, going green is become more and more important. Especially in the hospitality industry, companies are looking for ways to save a dollar and be more energy efficient. Same thing goes for cruise lines. With so many tourists traveling by ship every year, it is important for these cruise corporations to follow regulations and set their own standards for upholding the law. So far the leader of the pack, Royal Caribbean, has qualified for certifications. They have their staff trained in the company's Environmental Management System. Holland America, Celebrity, Norwegian, and Costa are also following suit by implementing their own green initiatives. 
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HEY KERMIT, BEING GREEN IS GETTING EASIER (PART I) - INNOVATIVE FOODSERVICE DESIGN TEAM - 0 views

  • Being green is getting easier.  It is becoming more popular.  And, dare I suggest, it is even becoming profitable.
  • Environmental sensitivity will have a profound effect on the way that hospitality facilities are designed, built, and operated over the next decade.
  • In my view, there are three key components to a green initiative for any hospitality and foodservice operation. 
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  • initiatives, both operational and building related, which are specific to the hospitality industry.
  • building related practices
  • operational practices and decisions
  • Demand green practices from your purveyors:
  • Reduce, re-use, and recycle:
  • the average restaurant in the US produces 50,000 pounds of garbage every year.  It is estimated that 95% of that trash can be recycled or composted, but is unnecessarily thrown away instead
  • Purchase environmentally friendly paper products:
  • Phase out Styrofoam and other polystyrene products:
  • The beauty of these operational initiatives is that they require little investment or modifications to existing facility for implementation
  • Consider “green” menu selections:
  • Evaluate the chemicals you use:
  • Reduce water usage: 
  • Use alternative chafing fuels:
  • Granted, some of the ecologically friendly products are more expensive – in the short term, anyways.  However, once you consider the “total” cost of many of the operational decisions discussed above, you will find that the green approach is often less expensive – in the long run.
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    As it becomes more and more popular (and more crucial to the environment) to "go green", it is also becoming less intimidating and more rewarding for organizations in the hospitality industry.  The notion that improving an organizations operations to make them more sustainable is too costly, is quickly being disproven, and in many instances organizations actually save money in the long run.  Part I of this series by Lee Simon focuses on operational practices and outlines simple steps that can be integrated in to a restaurant or hotel's current systems.  
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    Going Green is quickly becoming the thing to do in the hotel industry. In fact, Hilton now requires their department heads within their hotels to be trained and certified in their green program. They have created a link on their site which measures waste put out into the environment by each specific meeting group or guest. Even more importantly, clients are beginning to ask for these statistics and reports prior to committing to sign a contract that states they will hold their meeting at that particular hotel.
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i2O launches event management software for water utilities | Water Finance & Management - 0 views

  • eNet extends i2O’s ability to help utilities deal with the challenges of increasing and urbanizing population, more extreme weather events, aging network infrastructure, aging workforce, customers becoming more demanding, and difficulty in increasing revenue or accessing capital.
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    Although the article has to do with event software being used by utilities, it is still pertinent to the hospitality industry. This software could be used to manage the resources of large properties and save money by reducing waste.
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Hospitality Employees Play Big Role In Sustainability Efforts - Facilities Management I... - 0 views

  • Hospitality Employees Play Big Role In Sustainability Efforts
  • When it comes to the environment, employees leave a big footprint, Gaines says. "Employees are aware of their footprint and it yields a lot of returns," he says. "As a result, they're watching their fellow employees and holding each other accountable because they understand that every little bit counts."
  • With employees outside of the facilities department, it's often the little things that make a big difference, such as getting employees in the habit of turning off lights and checking thermostats in unoccupied meeting rooms, as well as having them remind each other to keep an eye out for potentially wasteful use.
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  • A side benefit of involving non-facilities employees in sustainability efforts is the force multiplier effect, Witt says.
  • when employees take these lessons home, it can expand out the effect of sustainability efforts.
  • "Ideal for us would be if we give a housekeeper the tools to minimize the amount of water that she uses when she cleans the bathroom, then that person in turn goes home and teaches her kids to turn the tap off when they're brushing their teeth," she says.
  • tresses the importance of training employees outside the facilities staff on what they can do to help
  • keeping an eye on the lights, turning down — or off — ovens that weren't in use, and not propping open cooler doors, employees with no energy management experience or responsibility could help contribute to big savings.
  • More Room to Keep Going Green in Hospitality Industry
  • While the hospitality industry has made great strides in its sustainability efforts over the last few years, there are still opportunities for improvement,
  • According to Bendewald, the industry spends nearly $8 billion annually on energy costs, but is often limited in how aggressively it approaches efficiency due to concerns about occupant demands.
  • how can hotels provide the same, or often better, services with reduced energy use?'"
  • So instead of having to evaluate each building from scratch, facility managers can test strategies and products in one or two facilities, then roll them out across the chain.
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    The articles talks about the difference of having in-house facilities employees versus having out of the house employees in the hotel. It also touches on the education and mindful behavior all facilities employees should have in order to save more resources to the hotel.
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6 Mega-Trends in Hotel Technology | News | Hospitality Magazine (HT) - 2 views

  • Mobile ubiquity.
  • To meet escalating guest expectations, 54% of hotels will spend more on technology this year, according to HT’s 2016 Lodging Technology Study. Their biggest priorities for technology spending, in order, are: payment security, guest room tech, bandwidth, and mobile engagement
  • Mobile solutions in particular will dominate the list of capital investments this year — six of the top new rollouts have a mobile component, ranging from mobile keys, to mobile payments, to location-based technology (see fig. 2 below). Also high on to-do lists are improving data accessibility and security.
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  • ntegrating mobile data
  • Enabling guestroom tech
  • Energy conservation
    • apate114
       
      Go Green! I read on an article that Starwood has made strong progress towards reducing their carbon emissions. They have invested in the HCMI (Hotel Carbon Measurement Initiative).
  • Beefing up security.
  • Security is garnering investment particularly as payment becomes increasingly mobile and new non-bank payment vehicles emerge. Providing for more secure payments and data is the top objective driving technology investments for the hotels in HT’s study.
  • Future-proofing networks
  • Fiber, or passive optical LAN, is quickly becoming the standard for new builds and retrofits, either all the way to the room or as part of fiber/copper hybrid networks. According to Corning (www.corning.com) and VT Group (www.vt-group.com), rather than running new cabling every four to five years, hotels can tap fiber’s high capacity to install once and gain huge increases in capacity and reach, since unlike copper, bandwidth is unlimited and does not degrade over distance. A single fiber optic cable can replace separate wiring for WiFi and cellular backhaul, building controls and triple-play networks, freeing up space and increasing performance while enabling parallel redundancy.
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    I found this article very interesting as it covers some of the next technological changes the hotel industry would see. Hotel companies and property owners are spending lots of money to ensure they are able to satisfy modern day traveler's needs. As technology advances and more and more studies show travelers prefer to use their own mobile devices, companies have to constantly improve their mobile platform. Sooner or later hotels will have mobile keys that work via a phone on the customers phone or tabloid. Features like mobile keys, check-in, and communications via a mobile app will all require significant amount of investments by major hotel chains. All of these new types of feature also require more advanced security to protect hotel stayers while using the hotels' mobile apps. Over the long run the investment will pay off for large hotel companies as they will gain tons of data and data is very powerful and useful. I am interested to see how this affects small-scale motels as the investment in mobile platforms may not be feasible for an independent motel.
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    This article discusses six of the new upcoming trends in the hospitality industry in regards to technology. The first is mobile ubiquity - meaning the amount of usability of guests using mobile devices to check in, make a reservation, or purchase. The second is integrating mobile data and the integration of such valuable data. Third would be the Enabling of guest room technology, such as on-demand content and room features. Fourth would be Future-proofing networks and ensuring safety from hackers or malwares. Fifth would be beefing up security. Sixth would be energy conservation to save money on wastes and energy consumption.
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    Future proofing or building a more robust network infrastructure is the backbone and the most important part of any network model. It seems that newer buildings will have an advantage as they will have fiber optic installed as they are constructed which would be cheaper than replacing an entire existing copper network. This trend, will enable companies that have newer hotels to offer more services and meet the technological demand that their customers now expect.
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How to Build a Brand for Your Mobile App: Strategies, Tips and Examples - 2 views

    • bnort002
       
      Some other things to consider would be: Is the app easy to use, will it appeal to all users or the target market, and will your colors/logo/design be able to grow and mature with the Brand you are creating.
    • bnort002
       
      Some Brands do not allow much creativity or changing of the Brand. For example, when I worked for Hyatt, you had to follow everything that was within the Brand Standard. It you couldn't find it in their Brand database you could not use it. Working for a family owned or private company you have more flexibility with promoting their brand and you can have more creative pull such as with an App.
  • Gamificatio
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  • Social networks are first of all the big channel of brand awareness and brand recognizability so don’t neglect their influence.
  • All these details shape the positive user experience and support brand loyalty with happy users.
  • Personalization and Onboarding
  • not only should mobile apps offer high quality of their performance but also build up strong brands to stand out.
  • brand is an image created with a set of distinguishing features and promoting awareness and recognizability of the product or service on the market, it’s what people think and know about it
  • Talking about mobile apps, the important thing to think about is the correlation of the logo with an app icon
  • how users will perceive the app interacting with it: its visual image, its communication and its reputation
  • Keywords
  • Descriptor keywords
  • Brand keywords
  • Brand-Plus keywords
  • Help and Support
  • Landing Pages
  • Choosing this direction, remember two things:
  • – opinion leaders mostly care about their audience and reputation so they won’t promote what they don’t like or don’t find good for their audience, even rejecting profitable offers.– opinion leaders and brand ambassadors will waste your money if the product is half-baked. You may get the big traffic from the campaign and attract many users but if they get something with numerous bugs or lorem ipsum here and there instead of real copy, it will have a bad influence on the brand image in general. Positive experience first. Presentation and promotion after it.
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    This article brings up some great points on building your Brand on a mobile App. As a whole, we are attached to our cell phones and using apps for everything. Creating a Brand for your Mobile App is a must have in our industry and it is the direction most hotels, cruise ships, and resorts are taking when you are on property/ship. Personalization and Onboarding is important to the user as they want to be able view their interests/preferences/needs. By providing a personalized experience (interactive maps, videos, etc.) via App we hope to provide the most positive guest experience. As the article states, providing a positive user experience creates happy users which results in Brand loyalty. The end result is always to capture repeat business and Brand loyalty.
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6 ways sustainability is changing hotels | Hotel Management - 0 views

  • enhance guest experience and drive overall revenue
    • ansonj55
       
      The article mentions the growing focus around sustainability for the hotel industry. With such focus on green choices, the article mentions six changes: cost efficiency, better guest experience, corporate brand image, economic incentives, regulatory affairs, and brand image. By practicing sustainability, businesses are able to enhance the guest experience and leave a positive impression on the brand. Furthermore, businesses are able to drive overall revenue by lowering costs through government incentives for green practices and for reducing, reusing, and recycling waste.
  • enhance guest experience and drive overall revenue
  • 1. Cost Efficiency
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  • 2. Better Guest Experience 
  • 3. Corporate Brand Image 
  • 4. Economic Incentives 
  • 5. Regulatory Affairs 
  • 6. Brand image 
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