How Cloud Computing Helped Hotels and HotelTechReport.com Cope with Volatility | AWS fo... - 0 views
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During the pandemic, the travel industry adopted technology at unprecedented speed and scope to meet new regulations and volatile market conditions.
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received responses from 657 hoteliers that crystalized the major trends we’ve observed in the market:
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cost savings is now actually less important to hoteliers than the ability to adapt to rapidly changing business conditions.
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Historically, hoteliers respond that improving operational efficiency is the most important value proposition for adopting software, but when asked about their goal for hotel technology in 2021, hoteliers said they were adopting new technology solutions to assist in the transformation of business processes and operating models.
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96% told us that technology will be more important to their businesses in five years. 91% said that they expect to be using more software tools to run their businesses in 2025 than they did in 2020.
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Hotels needed to decrease staffing levels while delivering increased, safety-focused levels of customer service.
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Cloud computing technology like AWS has lowered the cost of delivery so that hotel operators of any size can access software that was previously only available to major global chains.
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The cloud allows companies to avoid costly installations. It requires minimal upfront investment and frees up companies to focus on improving their core services instead of server configurations. The cloud also offers companies a pay-as-you-go model so that they can scale up and down their infrastructure in a flexible and cost-effective way.
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Increasing server capacity without cloud servers would have required us to rush-order new servers. F
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hospitality ecosystem can use the cloud’s fundamental scale-up-on-demand model to enable creativity, innovation, and speed.
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After the pandemic hit in 2020, hotels have had to adapt to a volatile market quickly or risk major losses. This quick adaptation would not have been possible without cloud computing. Based on a Jan. 2021 survey, the vast majority of hoteliers now claim that the most important use of software is to have the ability to adapt to rapidly changing business conditions- a shift from the historical answer of efficiency and cost savings. What is clear is that without cloud computing, hotels would not be able to meet guests' evolving needs while navigating an ever- changing travel market.