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Location-Based Marketing: The Ultimate Guide [2023] | GroundTruth - 1 views

www.groundtruth.com/...location-based-marketing-101
shared by smajo003 on 20 Sep 21 - No Cached
  • around 83% of marketers say they can run more successful campaigns when they use location data.
    • teresastas
      teresastas on 20 Sep 21
       
      This is because they feel like they understand what their customers need and they can deliver that.
  • more than 225 million American consumers, and 94% of all millennials, now own a smartphone. And they’re using them more and more.
    • teresastas
      teresastas on 20 Sep 21
       
      This is important because location based marketing only works with a smart phone.
  • consumers now spend more time daily on mobile devices (3 hours and 43 minutes) than watching TV (3 hours and 35 minutes).
    • teresastas
      teresastas on 20 Sep 21
       
      I would say that most people watching TV are still on their smart phones. It's clear that if you can advertise to someone's phone it's more effective than TV in this day.
  • ...23 more annotations...
  • If you want to grab customers’ eyeballs, you need to market where they’re looking. That’s why using location-based  advertising to target mobile device users is a smart marketing strategy.
  • IP address marketing lets you use that location information to target your marketing.
  • GPS marketing lets you target promotions based on this location information.
  • geofencing marketing involves setting up a virtual location or radius so that you can market to people with in that area. Related to that, proximity marketing lets you target advertising and marketing campaigns to people who are within range of a geofence you have previously setup.
  • Beacon marketing or beacon advertising allows you to use physical devices called beacons within the premises of a business to target marketing to people who are within range of that beacon.
  • Blueprints create geographical boundaries around points of interest and locations.
  • Proximity targeting lets you reach your desired customers in real time in or near locations you have previously geofenced.
  • Weather targeting lets you use prevailing or upcoming weather conditions to target ads and marketing promotions.
  • Geoconquesting is about using location data to win business from your competitors.
  • Audience targeting lets you market to people based on location, online and offline behavior, demographics, interests, and more.
  • Location-Based Marketing Benefits
    • teresastas
      teresastas on 20 Sep 21
       
      There are 4 major marketing benefits to location based advertising. 1. Location Targeting (target ads to customers within a range of your business or competitor). 2. Data Offerings (marketers can gain deep understanding of customers shopping behaviors). 3. Enhanced Targeting (personalizing ads to the consumer making conversions more likely and improving ROI on ad spends). 4. Cost Per Visit Performance Model (you only pay when the consumer clicks on the ad, visits the store, or hits a certain number of impressions)/
  • 1. Location Targeting
  • 2. Data Offerings
  • 3. Enhanced Targeting
  • 4. Cost Per Visit Performance Model
  • Location-Based Marketing Disadvantages
    • teresastas
      teresastas on 20 Sep 21
       
      Four disadvantages of Location Based Marketing. 1. Opt-In Requirements (consumers must give permission for apps to access location data). 2. Non-Smartphone Users (although this is becoming increasing irrelevant consumers without smartphones can't be geotargeted). 3. Inappropriate Targeting (It's important to segment your audience properly to get conversions). 4. Ineffective Location Data (the effectiveness of geolocation marketing relies on accurate location data).
  • 1. Opt-In Requirements
  • 2. Non-Smartphone Users
  • 3. Inappropriate Targeting
  • 4. Ineffective Location Data
  • Location-based marketing is an extremely effective tool for getting the word out about your business. It’s had the most success in boosting in-store traffic and increasing brand awareness. It’s also a relatively cost-effective form of advertising compared with other advertising methods.
  • What is Location-Based Marketing?
    • teresastas
      teresastas on 20 Sep 21
       
      This article covers location-based marketing, explaining that it is when we use location data from a consumers device to display relevant content to them. It also discusses the importance of location0based marketing and why we should be using it, citing that "consumers now spend more time daily on mobile devices than watching TV". We learn that there are many types of location-based marketing but the six key types are IP address marketing, GPS marketing, geofencing marketing, proximity marketing, beacon marketing and blueprints location-based marketing. The article also discusses how to use location-based marketing correctly and the benefits and disadvantages.
  • Opt-In Requirements Place-based advertising only works when users use the location technology on their phones AND give verified apps access to that data. However, many people don’t do this because of privacy concerns. Without their participation, there’s no way to use location targeting with this group of users.
  • smajo003 on 06 Apr 23
     
    Opt-In Requirements When learning about location based marketing, I immediately thought about the opt-in requirements that many shoppers would not agree to. Because our phones are sued for everything, allowing such access can pose concern for privacy threats.
36More

How Cloud-based Hotel Software is Changing the Industry - 8 views

www.cloudbeds.com/...nging-the-hospitality-industry
shared by biancafavilli on 01 Sep 19 - No Cached
  • Couple that with the fact that in the next two to three years hoteliers are expected to invest seven to eight percent more on cloud technology
  • Additionally, increased accessibility, greater profitability, and user-friendly dashboards make cloud-based software enticing for hoteliers
  • For starters, cloud-based hotel software has the ability to host a property management system (PMS) from a remote location, allowing hoteliers to access their property data from anywhere in the world with an internet connection. This feature is unique to cloud-based software and eliminates the need for hoteliers to be physically present at their property to be able to check in on daily management operations.
  • ...22 more annotations...
  • Cloud-based hotel software has been shown to boost productivity, efficiency, and cost-effectiveness
  • Additionally, through the centralization of operations, hoteliers can eliminate the need for on-premise servers at each property
  • In fact, the hotel group, Triple C Hotels and Resorts, reported a 60% savings on software costs when they switched to Cloudbeds’ cloud-based hospitality software
  • Unlike locally installed software, one of the more attractive elements of using a cloud-based hotel software system is the ability to adapt, grow, and integrate with future trends
  • The high-level security standards followed by cloud-based hotel software is due in part to its rigid compliance with PCI requirements.
  • For example, Cloudbeds hospitality software implements periodic auto-logoff features that require users to re-enter their password, two-factor authentication for an added level of user verification, and automatic removal of guest credit card data after 14 days
  • Unlike conventional hotel software models that require hoteliers to purchase licenses and hardware, cloud-based hotel software is sold as a service that enables clients to add on as many or as few tools and features as needed.
  • In fact, a study by Frost and Sullivan showed that businesses can cut IT costs in half by implementing cloud-based computing solutions to customer support.
  • ability to host a property management system (PMS) from a remote location, allowing hoteliers to access property data from anywhere in the world with an internet connection. This feature is unique to cloud-based software and eliminates the need for hoteliers to be physically present at their property to be able to check in on daily management operations.
  • Give staff more mobility and accessibility around the property
  • Eliminate the need for manual data sharing and processing
  • next two to three years hoteliers are expected to invest 7-8% more on cloud technology
    • cleon087
      cleon087 on 25 May 20
       
      This could be a determination if a hotel succeeds. It is important to not lag and instead adapt to the times.
  • an spend more time attending to guests
  • ransitioning to a cloud-based hotel software solution can seem like a daunting task at first
    • cleon087
      cleon087 on 25 May 20
       
      Not all bosses are even comfortable with technology to begin with so it would be difficult for them to spend the money to transition.
  • Accelerate hotel check-in / out
    • cleon087
      cleon087 on 25 May 20
       
      People value fast check in, especially someone that came to the hotel on a business trip and just wants to get to their room.
  • Eliminate the need for manual data sharing and processing
    • cleon087
      cleon087 on 25 May 20
       
      This saves a lot of time because you wont have to manually record data.
  • frequent security updates t
  • In an industry that is always changing, this kind of flexibility is priceless.
  • across multiple properties simultaneously
  • faster for operations, online booking and customer service.  
  • customizable
  • Cyber attacks and tighter regulations on privacy policies have made the need to protect guest information more important than ever. This topic is a main concern for those considering switching to a cloud-based PMS system since data servers are hosted off premises.
  • anonymous on 01 Sep 19
     
    Cloud-based hotel software is able to host a property management system from a remote location which therefore allows hotel staff to access data from wherever they are in the world. It is showing positive signs of increased efficiency and overall cost-effectiveness.
  • ...4 more comments...
  • gaston326 on 08 Sep 19
     
    Cloud-based software is the future of the entire hospitality industry. The benefits of having this software heavily outweigh the cons. It would allow employees to better assist guests with check-in/out processes and it would also give them increased mobility throughout the system, accelerating the services we can offer to our guests. In addition, cloud-based systems allow for better data storage, giving us the tools we need to be prepared for returning guests and their accomodations.
  • dsada005 on 08 Jan 20
     
    Providing the best customer service is the goal of any hotel. It is what attracts your guests to return and suggest your hotel to others. Imagine a software that eliminates the need for hoteliers to be physically present to check on daily management operations or even automate mundane daily tasks, allowing staff to spend more time attending to guests and improving the customer service experience. This software is known as cloud-based hotel software. This software is not sold as a product; it is sold as a service that allows hoteliers to add on as many or few features as needed, making it completely customizable. Cloud-based software is hosted by a vendor's server and gives hoteliers a scalable system that is flexible and easily updated across multiple properties simultaneously. A great key feature to this software is that the system is able to adapt, grow, and integrate with future trends. Flexibility is so important in this generation because new technologies are constantly being innovated and staying up with trends is a great way to satisfy your guests. Cloud-based software has shown to boost productivity, efficiency, and cost-effectiveness. What more could you ask for?
  • jeanique13 on 19 May 20
     
    The cloud based hotel software is a great addition to he hospitality industry because it gives the hoteliers a chance to be flexible with their stay. It gives the staff member a more relief on updates of property housekeeping status. Cloud based technology gives advantages of moreover frequent updates and enhancements for hoteliers inquiring.
  • cleon087 on 25 May 20
     
    This article highlights the benefits of switching to Cloud-based hotel software. One of the highlights is the reduction in cost, by switching it allows employees to focus more on service then repetitive tasks. This is also an attractive deal for hoteliers because they're allowed to check on important data from their house. This software makes it more efficient and soon all hoteliers will have to invest in a innovative software.
  • hankunli on 24 Jul 20
     
    A general trend is that hoteliers are considering to use cloud-based systems more. Data have proved that hoteliers will invest more in cloud technology. Cloud-based hotel software can provide its users with many benefits like cost-efficiency, increased accessibility, and user-friendly dashboards. Furthermore, it makes remote/offsite information sharing and real-time offsite management possible. With a cloud-based system, staff can spend more time on guests and improving service. For security issues, cloud-based systems upgrades often and therefore reduce the risk of being hacked. Cloud-based systems are also enough flexible to meet the future needs of users. In sum, cloud-based technologies can help the hospitality businesses to deal with the changes better.
  • biancafavilli on 30 Aug 20
     
    Hotels are beginning to transition to cloud-based software because they are realizing the great impact it has caused on their business. The article mentioned, "in the next two to three years hoteliers are expected to invest 7-8% on cloud technology". This percentage exhibits how hotels are going to be ran in the future. Cloud-based software has brought positive impact to a hotel business such as "increased accessibility, greater profitability, and user-friendly dashboards". All of these benefits have caused hotels to run their business smoothly bringing back satisfied guests. This software allows check ins/out to be more quick and gives easy access to areas in the hotel for employees. Another gain received by using this software is that its cost-effective. It has been disclosed that a hotel has saved "60% on software costs". Using this software has saved a hotel a lot of money that can be used to satisfied guest more. Security on data is more secured using cloud-based software because the vendors take it seriously making it harder for hackers to retrieve information. Some hotels may halt to install new technology such as cloud-based software but with all the benefits it has given to other hotels, this is going to be the future for the hospitality industry.
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Making the Move to a Cloud-Based Restaurant POS - 0 views

upserve.com/...cloud-based-restaurant-pos POS hospitality cloud-based restaurants technology business decision-making mobile Software solution Tech
shared by ldevaul on 16 Sep 19 - No Cached
  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike.
  • Most cloud-based POS systems also update with new features as technology improves across the industry—something you’re unlikely to get with a legacy POS system.
  • Cloud solutions facilitate faster, easier, and more extensive business insights, which can help you make strategic decisions. By connecting what’s happening in the back of the house to the front, restaurant operators get a holistic picture of how the business is running
  • ...26 more annotations...
  • If you anticipate growth or change, a cloud-based POS system is better enabled to grow with you. 
  • Instead of printing out lengthy reports for every shift, now you can access your insights from any smart device—such as your computer, phone, or tablet—and get updated sales, inventory, customer feedback, and more, no matter where you are. 
  • Legacy systems only allow on-premise access to data, which means you have to be in your restaurant in order to access the information on your POS system.
  • Real-time data means real-time solutions to situations before they become problems. Just think of the time and money you’ll save by identifying issues before they blow out of proportion
  • While buying up all of the necessary technology to get a cloud-based POS system off the ground may seem expensive, they tend to have cheaper operating costs in the long run and some, like Upserve, offer free support 24/7/365. 
  • With a cloud-based restaurant POS, you have the ability to add on a mobile POS unit that provides a number of benefits.
  • That decrease in time spent waiting for their check or credit card to return to the table also increases guest satisfaction, boosting your reputation. A mobile restaurant POS also provides contactless payments with a built-in EMV reader, minimizing the exchange between servers and guests – something that is particularly important in this moment.
  • Cloud-based POS systems update automatically and for free, just like the apps on your mobile device, while traditional POS systems require manual updates that can be labor intensive and costly. 
  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike. 
  • Thanks to the cloud and its encrypted online storage, there’s no risk of hardware or software incompatibility or failure, no viruses or driver hiccups, and no risk of a hard drive accidentally deleting a weekend’s worth of sales reports. It’s all backed up, automatically. 
  • If the internet ever goes down, the system that your legacy POS relies on will be offline and non-functional. Luckily, on a cloud-based restaurant POS system you have the option of switching to offline mode as a back-up. You’ll stay up and running until the internet is able to connect again.
  • Whether it’s updating your menu on the regular, launching new or improved loyalty programs, or requiring more precise inventory tracking, the more your needs will shift over time, the more sense it makes to opt for cloud-based.
  • Plus, younger generations of workers—think millennials and Gen Zs—will be able to get right on board with a cloud-based POS solution with little-to-no training.
  • Customers will feel good knowing their credit card information is secure and encrypted with the most up-to-date technology. 
  • No matter what type of establishment, your cloud-based POS can track every last drop of product, allowing you to spot discrepancies in an instant and fix gaps before they become problematic.
  • Hardware costs are separate from service, and maintenance and support services often come with a hefty fee. 
  • While traditional POS systems certainly have lower start-up costs, they tend to come with plenty of hidden costs that reveal themselves over time.
  • upfront costs are kept to a minimum and monthly subscription fees are lower. 
  • Best of all, instant free upgrades mean no lost revenue from downtime or inconvenient hardware upgrades as your business grows. Instead, plans can be upgraded or downgraded at will, and most providers don’t even charge a fee for the trouble. 
  • If you have existing setups in place, many third-party vendors have upgraded apps for cloud POS systems to help you maintain your current rewards and promotions planning. 
  • Most studies are showing that those who switched are sticking with a cloud-based solution, and that legacy POS systems will only decline moving forward.
  • After over three decades with a legacy POS system that only slowed them down, they made the move to a cloud-based POS to bring their restaurants into the future.
  • “Our restaurants are chef-driven, so we have specials that change every day. We need to add buttons every day. We change pricing every day. Having to stop and reset all the terminals because it’s not instantaneous was a headache.”
  • Not only did constant resets of the system create roadblocks for the team at Homegrown Hospitality, but service was also less than stellar and cost more than what it was worth.
  • We went through a lot of pain—our system would crash all the time, credit cards wouldn’t spool, and data would be lost. Our IT department would spend numerous hours a week just trying to recover data,” Simon explained.
  • “That was pretty much the breaking point: we were at the point where we needed to upgrade, but it would have cost us several hundred thousand dollars. So we decided to source something new. The functionality and capability of Upserve won us over.”
  • mmadar on 16 Sep 19
     
    This article takes you through why your restaurant may want to switch to a Cloud-Based POS. There are many positive attributes associated with making the switch, such as; data accessibility, cheaper operating costs, easier upgrades, less frequent downtimes, increased security, and adaptability. If you are a growing business, the Cloud would grow with you.
  • shannaton on 29 Jun 20
     
    Cloud based POS systems can be apprehensive at first, but we are always satisfied once we are able to se the technology work to keep the business safe, effiecient and also more profitable. Cloud based POS systems are speedy and saves a lot of time which frees up staff to do other things in the establishment.
  • ldevaul on 11 Sep 21
     
    This article discussed the benefits of switching from a localized POS system to a cloud-based restaurant POS. The article touched on how cloud-based systems provide real-time data and how that instant data could provide a management team real-time solutions. You can save so much time and money by identifying issues before they even arrive. I found it very interesting that with cloud-based systems you have the "ability to add on a mobile POS unit that provides a number of benefits." With this option, your servers do not have to run back and forth to a POS station. They simply have the option in the palm of their hands. It also decreases the time spent waiting for a check or credit card to return to the table. This not only increases guest satisfaction, but helps with table turnover. The article also touched on how cloud-based POS systems are "better enabled to grow with you." They are super adaptable and the article mentioned that restaurants can update their menu whenever, launch new loyalty programs, and help with more precise inventory tracking. This article also touched on setup, increased security, staff accountability, and the ability to make better business decisions due to the cloud software being able to provide extensive business insights. Finally, the article touched on POS cost and how " upfront costs are kept to a minimum and monthly subscription fees are lower." It also ended with a case study about Homegrown Hospitality Group and their switch from Aloha to Upserve Cloud-based POS. It was very interesting and I'd recommend everyone read the brief two paragraphs about how the switch changed their business trajectory.
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The Property Management Puzzle | Top Stories | | Hospitality Magazine (HT) - 0 views

hospitalitytechnology.edgl.com/...roperty-Management-Puzzle87632
shared by noreen1 on 07 Feb 15 - No Cached
  • The company is in prototype on a social media integration project that would, among other things, let guests book a room through Facebook and then send a confirmation text to their mobile device.
  • The company is in prototype on a social media integration project that would, among other things, let guests book a room through Facebook and then send a confirmation text to their mobile device.
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • ...70 more annotations...
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • . “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • . “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • The company is in prototype on a social media integration project that would, among other things, let guests book a room through Facebook and then send a confirmation text to their mobile device.
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • The company is in prototype on a social media integration project that would, among other things, let guests book a room through Facebook and then send a confirmation text to their mobile device.
  • The company is in prototype on a social media integration project that would, among other things, let guests book a room through Facebook and then send a confirmation text to their mobile device.
  • The company is in prototype on a social media integration project that would, among other things, let guests book a room through Facebook and then send a confirmation text to their mobile device.
  • What’s still not clear is the extent to which social media can and should be integrated into formal property systems, so that user-generated content can be stored, mined, analyzed and tracked.
  • What’s still not clear is the extent to which social media can and should be integrated into formal property systems, so that user-generated content can be stored, mined, analyzed and tracked.
  • “One of the promises of the cloud is that it becomes easier to integrate, so you can go more best-of-breed in your solution choice, but you still have issues with data structure and architecture.”
  • What’s still not clear is the extent to which social media can and should be integrated into formal property systems, so that user-generated content can be stored, mined, analyzed and tracked.
  • What’s still not clear is the extent to which social media can and should be integrated into formal property systems, so that user-generated content can be stored, mined, analyzed and tracked.
  • “One of the promises of the cloud is that it becomes easier to integrate, so you can go more best-of-breed in your solution choice, but you still have issues with data structure and architecture.”
  • “One of the promises of the cloud is that it becomes easier to integrate, so you can go more best-of-breed in your solution choice, but you still have issues with data structure and architecture.”
  • If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • next year.
  • next year.
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • Hotel management systems are shifting from on-property to cloud-based, from tethered to mobile, from data-heavy to insight-rich.
  • A significant chunk of hotel IT budgets -- 19% -- is spent on property management systems (PMS)
  • Some are ready to embrace cloud-based solutions; others want to expand their mobile capabilities; and others are excited about the possibilities rich data can provide in personalizing the guest experience
  • I think it’s really about the ability of the PMS to grow with the changing need. What we need today isn’t what we needed just two years ago
  • Both Nickelson and Yelley are experiencing different symptoms stemming from the same challenge: better integration between systems.
  • Every vendor and most of the hoteliers HT spoke to predicted that property management systems would eventually migrate to the cloud.
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,”
  • “Just because they’re in the cloud doesn’t make it easier to integrate,
  • I agree, from a PMS standpoint, that I want to know everything about a guest when they show up at the front desk. I should be able to see that you’ve stayed with me, and if you posted about our hotel in our social space, and if it was a complaint.
  • noreen1 on 07 Feb 15
     
    Hoteliers are expecting a lot more out of their PMS's such as data acquisition, integration with other systems, mobile capabilities, and social media. This article describes some of the different directions hoteliers are taking based on their specific focus and desired results. Some of the advantages and disadvantages of cloud based PMS's are discussed such as mobility, internet connection redundancy for rural vs. urban areas, and multiple system integration. The increasing role of social media is also explored and the degree to which it should be utilized by the hospitality industry. There are many possibilities including using social media posts to mine guest reviews, as well as the ability to book your hotel on Facebook and receive a confirmation via text. I apologize for the diminishing hi-lighting towards the end, my tool bar is having some issues!
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Why we care about location marketing - 0 views

martech.org/-care-about-location-marketing
shared by sosor012 on 01 Mar 23 - No Cached
  • tailor marketing messages at the granular level, based on where your consumers are, in real time
  • you could send a discount offer on a product or service by text message when a customer enters a pre-defined location
  • Delivering offers to target customers is the key benefit of location-based marketing.
  • ...11 more annotations...
  • . Advertising on mobile devices captured the largest share of digital advertising in 2022 at $34 billion. (Overall, spend on digital marketing was a staggering $77 billion.)
  • Location-based marketing (or “proximity marketing”) delivers ads and offers to potential buyers based on their location. There are two ways to identify the locations of potential buyers: 
  • three primary methods of location-based marketing
  • Location-based marketing works best for brands or businesses with retail locations
  • location-based marketing lets marketers to deliver highly targeted messages that reach consumers as they go about their daily activities. 
  • Geofencing: Reach them where they are
  • Geotargeting: Reach them where they’ve been
  • Geoconquesting: Get them to go somewhere else
  • increase foot traffic and improve customer experience,
  • boost customer retention and loyalty.
  • Privacy is also a concern.
  • sosor012 on 01 Mar 23
     
    The article "Why we care about location marketing" discusses the pros and cons of location based marketing. Location based marketing delivers ads and offers to audiences based on their location by using 3 primary methods: geofencing, geotargeting, and geoconquesting. This in turn increases foot traffic, helps boost customer loyalty, and gives insight into what a customer wants; however there are certain concerns such as privacy concerns. All in all, in 2022 advertising via mobile devices captured the largest share of digital advertising at $34 billion.
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How Location Based Marketing Impacts Online and Offline Retail - Absolutdata - 1 views

www.absolutdata.com/...acts-online-and-offline-retail location-based marketing geo-targeting geo-location geo-fencing
shared by waldjustin13 on 07 Apr 22 - No Cached
  •  Geo-targeting allows marketers to detect a user’s location and serve them offers based on you guessed it: their location!
  • This high level of relevancy is a huge benefit to brands and consumers.
  • Locally Relevant Ad Campaigns
  • ...13 more annotations...
  • Strategic Brand Awareness
  • Better Mobile Coupons
  • More Relevant Communication, Including for Events
  • Knowledge of Change in Shopping Patterns
  • More Accurate Market Research
  • How to Enable Geo-Targeting Technology and Activate Personalized Marketing
  • Investing in geolocation, geo-fencing, and geo-targeting is becoming more and more of a necessity for brands that want to deliver a fully personalized customer experience.
  • A retailer can track nearby consumers through geo-tracking and accordingly give them directions to its closest stores.
  • can also use location marketing for creating brand awareness by claiming a place with broad reach and using display units or SMS,
  • can use geolocation technology to send targeted coupons to a specific shopper at a specific location, which is the equivalent to one-to-one personalized marketing.
  • great opportunity for consumer products brands to connect with their consumers wherever their products are sold,
  • Geolocation can help businesses assess when customers stop going to a particular store and start going elsewhere
  • companies can use location to better understand where, how and when their customers shop offline to market more smartly to these audiences
  • waldjustin13 on 07 Apr 22
     
    Location-based marketing allows organizations to target customers at a personal level with online or offline messaging based on their physical location. LBM use a smartphone's GPS technology to track a person's location. Geo-fencing marketing uses real time geo-location data to target users within a geographic area and deliver content based on where they are or what locations they've previously visited.
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The Benefits Of A Location Marketing Solution For Resorts And Hotels | Inquivix - 1 views

inquivix.com/...marketing-solution-for-resorts hotel software Hospitality technology travel tech
shared by amajo017 on 24 Jul 23 - No Cached
  • A location-based digital marketing strategy utilizes the physical location data of potential customers to target them with online or offline messaging that is highly personalized. When it comes to the resort and hotel industry, the target audience is potential guests, those currently staying at your establishment, and even returning visitors. 
  • proximity
  • The ads a potential customer will see on their social media platforms, while visiting a website, or even on their search engine results pages can be made more relevant based on their real-time location data.
  • ...7 more annotations...
  • This means less time wasted on search engines or social media platforms looking for things, and more time spent actually enjoying them. 
  • As more potential guests nearby start visiting your website, learning about what your resort has to offer, and becoming impressed, you will naturally be able to increase more direct bookings at your resort. 
  • Geo-targeting is a method of determining the location of a user to deliver personalized messages on their smartphone application or push notifications based on their proximity to your business.
  • Geo conquesting also creates a boundary, but instead of being around your hotel or resort, this boundary exists around your competitor or competitors.
  • Apart from using search engines like Google, smartphone applications, and sms, you can use social media to display relevant advertisements to users. If you have convinced them to follow your social media page when they connected to your Wi-Fi, you can easily target these new guests and show them what else you are offering at your venue. 
  • Beacons are devices that use Bluetooth technology and are great for understanding guest behavior as they roam around your premises.
  • For example, if your target market is travelers from South Korea, you need to know the online, social media, and smartphone usage behavior of this audience for your marketing efforts to be on point.
  • amajo017 on 24 Jul 23
     
    This blog post delves into the world of location-based marketing, shedding light on its mechanisms and significance within the hospitality industry. It demystifies the workings of location-based marketing, where businesses use location data to target and engage potential customers. The post explores how accurate location information enables personalized offers and advertisements, enhancing customer experiences. Furthermore, it emphasizes the importance of location-based marketing to the hospitality sector, as it empowers hotels, restaurants, and travel services to reach the right audience at the right time. By leveraging location data intelligently, the hospitality industry can create compelling marketing campaigns, foster customer loyalty, and ultimately boost revenue and customer satisfaction.
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How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

forbytes.com/...y-marketing-can-increase-sales
shared by djohn304 on 25 Jul 22 - No Cached
amdelgad liked it
  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
  • ...28 more annotations...
  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
      joshli2022 on 25 Jul 22
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  • joshli2022 on 25 Jul 22
     
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  • henderson_goh on 28 Jul 22
     
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  • djohn304 on 25 Sep 22
     
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
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Location-Based Marketing Explained | Airship - 1 views

www.airship.com/...tion-based-marketing-explained
shared by anonymous on 17 Nov 21 - No Cached
  • Location-Based Marketing provides the ability to personalize content based on the context of the individual user, bridging the physical and digital context to provide actionable content at the moment when it can be used.
  • When it comes to mobile marketing, location-based marketing is the key to bridging the physical world with the digital world, providing contextually relevant content based on a user’s geolocation. Proximity Marketing is used to describe a more granular approach to location-based marketing, often using beacon technology to provide a more precise location of the user. Although both terms can be used interchangeably, a key difference is in the way location is determined.
  • Hospitality venues have a unique interest in applying location-based messaging strategies to keep their guests on-site where they will spend their time and money within the venue.
  • anonymous on 17 Nov 21
     
    The article offers a breakdown of what is location base - marketing. It also explores Location-Base Marketing vs Proximity Marketing. The article further explained how the different industries are using these tools. In particular, Hospitality venues are using these strategies to entice guest to spend within the property.
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Location-Based Marketing: The Complete Guide for Ecommerce - 0 views

www.verfacto.com/...location-based technology hospitality marketing
shared by ajean132 on 19 Nov 22 - No Cached
  • location-based marketing is targeting potential and existing customers based on their geographic location. It matches opted-in location data gathered from smartphones to points of interest.
  • Location-based targeting heavily relies on mobile device data. It detects a mobile device’s geolocation to alert its owner about an offer from a nearby business. Such alerts are typically delivered through SMS text messages, search advertisements, push notifications, or ads in mobile apps.
  • an affordable way to create more personalized marketing content and encourage customers to convert. According to the LBMA’s 2020 report, over 40% of companies name the ability to target as the most powerful benefit of this kind of marketing strategy. 20% mention brand recall, and around 15% say it drives foot traffic and sales at POS.
  • ...7 more annotations...
  • Geotargeting uses IP addresses, unique codes that make connected devices identifiable. Then, it matches the IP address of a mobile device to a country or ZIP code and determines where the user is located. The technology detects the user’s location to serve them personalized messages
  • This method is based on using GPS technology to create an area with borders. It may be anything like a shopping mall where you have a store or a business center. Mobile users get a marketing notification or message whenever they cross the border. They may receive information on nearby stores, special offers, or other promotional content.
  • Beacons are small, wireless transmitters that use Bluetooth or WIFI to connect with predetermined apps running within range of the beacon. They send signals to the user’s device to prompt a server to serve specific content
  • Geo-conquesting utilizes GPS technology to target users close to competitors’ businesses and drive them away. You create a virtual parameter around the competitor’s location and send better deals when consumers enter it.
  • This approach means that you target users with online ads on their smartphones. You create audience segments in a mobile ad platform to specify whom to reach and when.
  • Geotargeting, geofencing, and geo-conquesting are suitable for promoting your dining place. But note that when it comes to food & dining, location marketing may be less potent for small restaurants. National and local chains usually benefit from it more
  • With location data, the marketing teams of resorts, hotels, amusement parks, or beaches can engage with people in the area. Since potential customers in resort destinations come and go, real-time notifications can boost engagement
  • ajean132 on 19 Nov 22
     
    This article breaks down several methods of location-based marketing and the ways they can be applied. They provide recommendations on how hospitality businesses can implement this technology to their advantage.
13More

Travel Agents Increase Use of GDS to Book Hotel Rooms - 3 views

www.prnewswire.com/...ook-hotel-rooms-135915248.html
shared by laura kaczkowski on 14 Sep 12 - No Cached
  • Advanced Search Search Products & Services    News Releases Close Send a release Member sign in Become a member For bloggers For journalists Global sites Products & Services Knowledge Center Browse News Releases Contact PR Newswire
  • he leading global provider of revenue generating solutions for hoteliers, clearly demonstrates how crucial Global Distribution System (GDS) platforms and GDS Shopping Displays are to travel agents:
  • Travel agents in 25 countries across the Americas, EMEA (Europe/Middle East/Africa) and Asia/Pacific regions who subscribe to one of the four major GDS systems were asked to participate.
  • ...8 more annotations...
  • where 26 percent of travel agents stated that they used their GDS platform more often than in the past and 19 percent said they used the GDS Shopping Displays more often than before.
  • "Travel agents are increasing GDS hotel use, and have once again confirmed their confidence in GDS Shopping and Booking Displays,"
  • 84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more.
  • n the survey, travel agents worldwide also indicated that promotional messages are effective and often prompt bookings: 66 percent of all travel agents surveyed who were aware of promotional messages requested additional information by looking at the screen attached to the promotional message.
  • "This survey definitively shows that promotional messages are not only an excellent way to reach travel agents, but also a valuable sales catalyst,
  • s the leading provider of revenue generating solutions for hoteliers across the globe. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business.
  • is one of the fastest growing marketing research firms in the United States. With offices across the country and in Europe and partnerships with many of the largest companies in the financial services, consumer package goods, automotive, healthcare, media, technology and travel and leisure industries worldwide, PMI also offers advanced advertising and brand measurement along with direct marketing expertise.

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  • laura kaczkowski on 14 Sep 12
     
    In the article, "Travel Agents Increase Use of GDS to Book Hotel Rooms," it talked about how the leading global provider of revenue is generating solutions for hotels, it shows how important GDS platforms are to travel agents. "84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more." Back in 2009, when the last study was conducted, about 26 percents of travel agents said that they used their GDS platform more often than in the past. This study also states that the annual GDS shopping displays will be over $50 million in 2011, which will increase more than a million bookings compared to 2010. There was another survey that was done and they surveyed different travel agents from across the world that were subscribed to a major GDS system. In the survey the travel agents indicated that promotional messages are effective and often prompt bookings. Out of the travel agents they surveyed, 66% said that they were aware of the "promotional messages requested addition information by looking at the screen attached to he promotional message." From this survey it showed that promotional messages are an excellent way to reach travel agents and from reaching the agent, they also reaching the customer, it's a win-win reaction.
  • Michael Anthony on 14 Sep 12
     
    I enjoyed the part about brand and promotional messaging, that is always a lure for me. When I see an attractive offer, evern If I'm not interested in booking or going to the destination, I often click on it anyway just to see the offer. It is a very effective marketing tool.
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Independent Operators and Hotel Groups Seeking Cloud-Based PMS - 0 views

www.maestropms.com/...king-cloud-based-pms-lower-cos
shared by Jia Zhu on 29 Sep 12 - No Cached
  • Jia Zhu on 29 Sep 12
     
    Northwind, provider of a cloud based PMS and reservation software solutions announced that independent operators and hotel groups seeking cloud based PMS. Maestro Suite is the cloud based PMS which Northwind provide its' service. The system is have 20 integrated modules to give operators a guest-centric and 360-degree view of all guests.It makes the operators be free from system support duties, maintain the property's modules and provide a secure environment for property data. This benefits the operators that they can focus their attention on guest service and revenue generating instead of concerning their data security. Also new staff can also learn the system more quickly because they can train from their browser from any location. A major advantage of cloud-based PMS is the lower labor cost. The IT person will no longer need on staff. Plus, this system will have no impact about the power outages. Independent multi-property host the system from their corporate offices to support their hotel groups. Cloud based PMS enables them to cross sell all their hotels and oversee operations for their entire enterprise. Another major advantage to cloud-based PMS us the ability of managers to monitor property performance remotely. Operators can remotely track all the performance data to help manage operations. Also the system does not require a property-based server so that the hardware cost is reduced. In a word, the cloud based PMS like Maestro benefits the independent operators and hotel groups with free up staff, provides PCI compliant secure environment, reduces hardware expenses and drives profitability.
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Cloud Based Restaurant Management Software Transforms the Industry - 0 views

xtrachef.com/...y-is-transforming-the-industry technology hospitality Software
shared by bruss031 on 05 Sep 21 - No Cached
  • Cloud based restaurant management software is changing the way restaurant operators can do business and how they make and manage technology investments.
  • In the past, in order to operate restaurant management software, each restaurant location was required to have servers “on-premise” which is technology-speak for “in the restaurant.”
  • Simply put, cloud based restaurant management software relies on a network of remote (off-premise) servers that are hosted on the internet to store, manage, and process data, rather than a local server or a personal computer.
  • ...9 more annotations...
  • The shift to cloud based restaurant management software will make it fundamentally easier for restaurants to analyze sales, manage costs, and make data-driven decisions.
  • Access data anywhere
  • No hefty upfront technology investments or long-term contracts
  • Benefit from Flexible Payment Terms
  • Scale
  • Another benefit of cloud based restaurant management software is that you can quickly and easily scale up or down based on your needs.
  • Connect and integrate with POS systems
  • Improve data security
  • You don’t need an IT team
  • bruss031 on 05 Sep 21
     
    As cloud computing software continues to become more powerful, restaurants may want to evaluate the potential swtich from on site servers to a cloud based restaurant management solution. Cloud based solutions allow data to be accessed from anywhere and make tracking sales trends and manage costs much easier. Most cloud based systems also include APIs that allow them to work in tandem with other cloud based softwares that a restaurant may need. Additionally, just like with any general cloud computing software, these cloud based systems are generally much cheaper to implement than purchasing physical equipment and cloud based solutions also offer an easy way to scale a business.
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Location-Based Ads: Convenience Versus Privacy - 0 views

www.businessnewsdaily.com/ocation-based-advertising.html
shared by priscillamuniz on 21 Jul 23 - No Cached
  • Privacy concerns may leave consumers feeling inclined to disable location tracking on their smartphones. However, the number of users who actually enable or disable their location tracking varies based on what source you consult – and perhaps the type of device.In 2022, Android Authority found that most people still leave their location tracking enabled. In its poll of more than 1,400 people, 66.8 percent of Android users said they keep their location-tracking enabled. In contrast, in 2021, Flurry Analytics found that only 4 percent of iOS users in the U.S. opted in to app tracking. There’s an important distinction here: iOS 14.5 and later versions give users the choice to opt in to location-tracking rather than opting users in by default. Users can manage their Android device’s location settings and grant or deny location-tracking permissions. 
  • priscillamuniz on 21 Jul 23
     
    What I found interesting was the type of device and number of users that actually enable or disable their devices. Android users tend to leave their location-tracking enabled. 4 percent of iOs users in the U.S. opted in to app tracking. In addition privacy still is a concern when it comes location-based marketing.
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Pro and Cons of Web Based Versus Server Based Property Management Systems - 0 views

www.propertymanagementsystemguide.com/...operty-management-systems.html pro cons web based server based
shared by Ruoxi Wang on 03 Oct 13 - No Cached
  • There are pros and cons to each, it depends entirely on your business needs and situation as well as your budget, and which property management system offers your business the best all round solution based on your business requirements.
  • Your business needs should have been determined prior or during the first stages of the system evaluation process. 
  • With Web based hosted solution property management systems now being readily available, reliable and proven, having a server based system with data located on-site may no longer be deemed an advantage.
  • ...2 more annotations...
  • For both web and server based, if someone has unauthorized access to the property management system then your data/guest data is not secure.
  • There are both server based and web based systems that meet the Payment Card Industry, Data security standards so I can't say one is more secure than the other.  It would however be advisable that the property management system you decide to purchase meets the payment card industry data security standards.
  • Ruoxi Wang on 03 Oct 13
     
    This article introduced what are web-based and server-based management system and the pros and cons of each. We can not say which one is better. But a hotel need to consider its specific business requirements and budgets when choosing one. Either one can cause security problem, and security is already not an advantage of server-based management system now. What the hotel should do is to ensure their management system meet the industry data security standards.
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Accounting technolog Used in the Hotel Industry | - 5 views

www.ehow.com/grams-used-hotel-industry.html
shared by Juan Du on 07 Feb 12 - No Cached
  • Hotels rely on different tools, including their accounting software, to increase their effectiveness and make them more competitive in their core business.
  • Hotels can decide to purchase accounting software dedicated solely to one function or can invest in enterprise software. Some chains have opted to outsource their accounting operations to major computer companies and accounting firms.
  • The percentages of room-rate vacancy and seasonal trends are evaluated and measured against the best establishments to assess hotel performance.
    • Juan Du
      Juan Du on 28 Feb 13
       
      Hotel managers are often faced a lot of problem to deal with the accounting system. Now hotel manager can manage all of the accounting responsibilities by use hotel accounting technology. Using Web-based hotel accounting software can save your business money . The functions covered in all of the accounting systems.
  • ...25 more annotations...
  • Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs.
  • Hotel managers are often faced with the challenge to propose and procure the appropriate technology and software to run their operations.
  • This article describes major factors to weigh in selecting accounting software for the hotel industry.
  • Decision Criteria Used in Selection Process: Major factors identifying selection of accounting programs used in hotels are: ---Annual revenue ---Budget ---Location ---Multiple sites ---National or international location ---In-house vs outsourced operations
  • Accounting software is crucial in measuring and tracking the hotel's profitability.
  • Functions covered in accounting software programs include: --Accounts payable --Accounts receivable --Budgeting --Cash management --General ledger --Sales analysis --Payroll --Procurement --Order entry --Fixed assets --Inventory management
  • Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry.
  • This article describes major factors to weigh in selecting accounting software for the hotel industry.
  • Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs.
  • Hotels rely on different tools, including their accounting software, to increase their effectiveness and make them more competitive in their core business.
  • Accounting software is used to track room-rate revenues and identify any discrepancies that require remediation and corrective actions.
  • Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. Careful consideration of the purpose, functionality and desired results from accounting software must be taken prior to selection and purchase.
  •    This article describes major factors to weigh in selecting accounting software for the hotel industry.
  • Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. Careful consideration of the purpose, functionality and desired results from accounting software must be taken prior to selection and purchase
  • How to Select Hotel Accounting Software:     Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs
  • Decision Criteria Used in Selection Process: Major factors identifying selection of accounting programs used in hotels are: ---Annual revenue ---Budget ---Location ---Multiple sites ---National or international location ---In-house vs outsourced operations
  • Accounting software incorporates the widely used Generally Accepted Accounting Standards (GAAP) and focuses on key measures unique to the hotel industry, such as revenue per room (RevPar)
  • Accounting software encompasses multiple functions of a hotel's operations, ranging from data mining to running financial reports.  Functions covered in accounting software programs include: --Accounts payable --Accounts receivable --Budgeting --Cash management --General ledger --Sales analysis --Payroll --Procurement --Order entry --Fixed assets --Inventory management
  • Print this article DartUtils.loadGoogle160 = function() { dmjs.runInlineAd = true; $('.AdUnit160').hide(); $('.AdWrapper').addClass('no160'); }; dartAds.renderiFrameAd([{ sz: '160x600' }], 160); How to Select Hotel Accounting Software:    Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs
  • Hotels rely on different tools, including their accounting software, to increase their effectiveness and make them more competitive in their core business.
  • Hotels can decide to purchase accounting software dedicated solely to one function or can invest in enterprise software. Some chains have opted to outsource their accounting operations to major computer companies and accounting firms
  • Accounting software is used to track room-rate revenues and identify any discrepancies that require remediation and corrective actions.  The percentages of room-rate vacancy and seasonal trends are evaluated and measured against the best establishments to assess hotel performance.
  • The hospitality industry has had steady growth, with increasing demands for internal controls and financial accountability.  Accounting software is crucial in measuring and tracking the hotel's profitability
  • Areas of Functionality in Hotel Accounting Software
  • Areas of Functionality in Hotel Accounting Software
  • Ruth James on 07 Feb 12
     
    This article describes accounting software functions within the Hotel industry. The article states that "Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry". It is said that when selecting accounting software, you must identify what results you are looking for from the software; and also the functions that you are able to receive. You must also understand the needs of your property, and industry. The article also discusses various decision criteria, which is a part of the selection process. Some of these criteria's that you must look out for are: annual revenue, budget, location, multiple sites, national or international locations, in-house verses outsource operations. I love the fact that this article also discusses the functions of hotel accounting software. Some of those functions that were stated are: account payable, account receivable, and payroll. The article also brought up some trends about hotel and lodging accounting software. One of the trends that stand out to me was the fact that some companies hand over their entire accounting responsibilities to major accounting companies or, accounting firms; this is referred to as outsource. Having a accounting software is a very beneficial asset for a company.
  • ...12 more comments...
  • Ligia Elizondo on 01 Mar 12
     
    This article talks about the importance of choosing the right accounting software for hotels. Hoteliers need to take into consideration the purpose, functionality and desired results before selecting accounting software which "is used to track the profitability of hotel operations and identify trends in the hospitality industry." In order to select a hotel accounting software it has to match the needs and functions of the premise. Some of the most important factors in the selection process are annual revenue, budget, location, multiple sites, national or international location, and in house vs. outsourced operations. "Accounting software encompasses multiple functions of a hotel's operations, ranging from data mining to running financial reports." Some of the major functions in accounting software are accounts payable, accounts receivable, budgeting, cash management, general ledger, sales analysis, payroll, procurement, order entry, fixed assets, and inventory management. The hospitality industry is reporting increasing demands for internal controls and financial accountability therefore is very important that hotels select the right accounting software because is in charge of keeping records of the hotel's profitability. In addition accounting software reports room rate revenues and discrepancies and use the Generally Accepted Accounting Standards.
  • Diane Cacho on 02 Mar 12
     
    Accounting software programs are essential to the hospitality industry because it helps organize and keep track of the hotels operations and its profits. It's important to select the right accounting software that will help tie in the needs and concerns of your hotel. The significant factors to look upon in choosing the best program for your business are annual revenue, budget, location, multiple sites, national or international location, and in-house verses outsourced operations. Accounting software incorporates multiple roles of a hotel's operations such as data mining and running financial reports. Hotels can choose to purchase accounting software devoted exclusively to one purpose or can invest in enterprise software. The hospitality Industry counts on the different tools, as well as their accounting software, to increase their usefulness and creating them to become more competitive in their central business.
  • Marcia Brown-Kelly on 02 Mar 12
     
    I believe one of the most critical items missing from the selection process when purchasing accounting software is the need have interface with the PMS system. This would be a more integrated approach for the smooth transition of front and back of house operations.
  • Ganna Gorbachuk on 05 Mar 12
     
    Marcia, you are right! Its a very important idea, to have interface with the PMS system. As for the main topic of this discussion accounting is a step for understanding the factors which influence your business positevly and negatively, in order to use proactive or reactive strategy. Some things that should theoretically work in your business can actually be unsuccessful, so financial data analysis is a key for problem-defining and therefore for finding solution.
  • samira sobhani on 30 Jun 12
     
    This article gives some useful hints on how to choose an accounting software for your hotel business and what are the tips and tricks. There are lots of accounting software packages in the market which has a number of different options but the point is that each of these features will match a specific  need.  
  • Chelsey Alvarez on 01 Jul 12
     
    This article is about choosing the correct accounting software for the hotel industry. Through different types of software you are able to track the profitability of a hotel.
  • marilyn diaz on 18 Sep 12
     
    This article is about how a hotel should choose their accounting program. There are many things to consider when choosing the right program for your institution. It is not just what is more cost effective, but what does it include and are they things your hotel needs. It is like a PMS system, you get some basics, but you also may need to be able to add more options, or none at all. Another factor when selecting this program is the size of your hotel. If it is one hotel or a chain. Accounting software is crucial in measuring and tracking a hotel's profit. In conclusion, when hotel management buys an accounting program, they must analyze the software, and not just buy the first one they come across.
  • Erica Davis on 23 Sep 12
     
    This particular article discusses the need for accounting software programs within the hospitality industry. These programs can do just one thing or be all-encompassing, such as an enterprise program. Accounting programs still have to follow the Generally Accepted Accounting Principles (GAAP), which regulate the accounting industry. They help track the profitability of the company, amongst other things. Additionally, hospitality companies must be very careful in choosing the right program. These programs can help managers run a business more effectively but it has to be matched with the right program. There is also the option of outsourcing the accounting function to a third party, which could save a lot of time and money down the road. Erica
  • Qianlin Wang on 16 Oct 12
     
    Hotel software is designed for all areas of hotel operation including property management, accounting, GDS reservations, central reservations, reception, POS, spa/club/golf management, guest management, inventory management, yield/revenue management, accounting, and web site design. Small hotel software is available for properties with less than 100 rooms and focuses on basic front and back office functions and/or reservations and guest management. One of the major types of hotel software used by the hotel/motel industry is accounting programs. Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. To select good accounting software for the hotel depends on multiple factors including the uses of the accounting programs. Accounting software incorporates the widely used Generally Accepted Accounting Standards (GAAP) and focuses on key measures unique to the hotel industry, such as revenue per room (RevPar). Knowledge experts should be familiar with both general accounting rules as well as industry specific guidelines.
  • haojingting on 20 Oct 12
     
    This article describes major factors to weigh in selecting accounting software for the hotel industry. And Major factors identifying selection of accounting programs used in hotels are: ---Annual revenue ---Budget ---Location ---Multiple sites ---National or international location ---In-house vs outsourced operationsThe hospitality industry has had steady growth, with increasing demands for internal controls and financial accountability. Accounting software is crucial in measuring and tracking the hotel's profitability. And besides the normal functions, the advanced accounting software can be used to track room-rate revenues and identify any discrepancies that require remediation and corrective actions. The percentages of room-rate vacancy and seasonal trends are evaluated and measured against the best establishments to assess hotel performance.
  • Xue Yan on 20 Oct 12
     
    The article demonstrates that accounting software in hotels is used to track data of hotel operations, to make future decisions and some other functions related to finance and daily operations. So hotels should consider several aspects while establishing accounting software. Such factors affecting decisions are like: Annual revenue, Budget, Location, Multiple sites, National or international location and In-house vs outsourced operations. Regarding the trend of accounting system, the article says that accounting software can make the hotels more competitive and more effective.
  • rebecca Bonet on 20 Oct 12
     
    The article describes major factors to weigh is selecting accounting software for the hotel industry. Accounting Software is used to track the profitability of hotel operation and identify trends in the hospitality industry. Hotel industry carefully finds out what will be a great functionality and result before purchasing accounting software. First of all, selecting hotel accounting software and the uses of the program. Secondly, identifying the selection of accounting program, used in the hotel. For example, annual revenue, budget, location, multiple site, etc. The article discusses the function of hotel accounting software. Some of the functions are hanging from data mining to running financial report. Also, the article discuses about lodging accounting software, one of the example that they used is that they really on different tools including their accounting software to increase their competitive in their core business. The article talks about accounting Software Metrics in the hotel industries. They use this Metrics by tracking room rate revenues and by doing the room- rate vacancy and seasonal trends. Having the accounting software in hotel is very important for the industry
  • Xiameng Zheng on 19 Feb 13
     
    The hospitality industry has had steady growth, with increasing demands for internal controls and financial accountability. Accounting software is crucial in measuring and tracking the hotel's profitability. Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. So it's important for hotel manager to choose the suitable accounting software. This article tells how to select hotel accounting system properly. Including the decision criteria used in selection process, areas of functionality in hotel accounting software and standards used for accounting and auditing in hotel industry, etc.
  • Juan Du on 28 Feb 13
     
    Hotel managers are often faced a lot of problem to deal with the accounting system. Now hotel manager can manage all of the accounting responsibilities by use hotel accounting technology. Using Web-based hotel accounting software can save your business money . The functions covered in all of the accounting systems.
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Using Location-Based Advertising with Text Message Marketing | Modern Restaurant Manage... - 1 views

modernrestaurantmanagement.com/ng-with-text-message-marketing
shared by ldeur001 on 25 Sep 21 - No Cached
  • optimize communications to specifically target people in close proximity with advertisements.
  • Data shows 83 percent of marketers feel their campaigns are more effective with location-based marketing and see higher response rates. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. 74 percent of marketers see an improved return on investment and 70 percent see an increased lift.
  • Brands can collect data about their customers’ buying habits and demographics
  • ...2 more annotations...
  • Beacons use small physical objects located in specific areas. Programmed to detect signals from user mobile devices in range, the beacons trigger servers to send in-app or SMS ads.
  • Geo-aware targeting uses real-time location data from mobile service providers to deliver ads via app or SMS to customers within so many feet of the store. 
  • ldeur001 on 25 Sep 21
     
    Location based advertising is proven to be very effective. Brands can connect with customers in the area, offer discounts/sales, engage with them and collect data about buying habits and demographics.
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What's New in POS Hardware for 2014 | News | Hospitality Magazine (HT) - 0 views

hospitalitytechnology.edgl.com/...-in-POS-Hardware-for-201495084
shared by ravicka on 04 Feb 15 - No Cached
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • “There is a lot you can do with mobile that you couldn’t do with a traditional POS.” Meanwhile, standalone units are getting a smaller footprint, greater versatility (including the ability to transition from fixed to mobile), and improved energy efficiency.
  • “There is a lot you can do with mobile that you couldn’t do with a traditional POS.” Meanwhile, standalone units are getting a smaller footprint, greater versatility (including the ability to transition from fixed to mobile), and improved energy efficiency.
  • ...12 more annotations...
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • dware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • ardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • The point-of-sale (POS) remains the main artery for restaurant operators.  As befits its prominent position, the POS also demands the largest portion of IT spending for restaurant operators according to Hospitality Technology’s 2014 Restaurant Technology Study.
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • The report reveals that POS systems — inclusive of hardware and software — account for 33% of the overall technology budget.
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices.
  • . “Mobile is the game changer,” says Ed Beck, CIO and senior vice president of technology at the National Restaurant Association (www.restaurant.org). “There is a lot you can do with mobile that you couldn’t do with a traditional POS.”
  • ravicka on 04 Feb 15
     
    Tammy Mastroberte in her article "Whats new in POS Hardware in 2014" highlights the importance of a proper POS system for restaurants and presents the offerings of major POS manufacturing companies for the year. It was highlighted that 33% of a restaurant's technology budget went into selecting the right POS thus showing its importance to the sector. The importance of the traditional POS infrastructure was highlighted but it was also noted that new trends have come on stream to help improve service the major one being mobility. As noted by ED Beck CIO of technology at the National Restaurant Associaiton, " There is a lot you can do with a mobile that you could not do with the traditional POS." Because of this many of the traditional systems are being upgraded to include the ability to transit from fixed to mobile thus improving service provided.
20More

Proximity Marketing: Often Creepy, but It Doesn't Have to Be: Center for Digital Ethics... - 0 views

www.luc.edu/...oftencreepybutitdoesnthavetobe proximity marketing policy technology hospitality business
shared by vickychapas2021 on 05 Apr 21 - No Cached
  • That night at home, you get an email from the department store. “Still thinking about those shoes?” it asks. “Buy them now!”
  • proximity marketing is delivered via beacons placed strategically throughout a store that use Bluetooth to communicate with smartphones in their range
  • stores can catch up by providing some of the perks of online shopping in person,
  • ...16 more annotations...
  • Beacons can also help shoppers navigate a big store
  • beacon communication
  • often connected to an app
  • , which may gather even richer data, such as a customer’s product preferences, demographic information and purchase history, particularly if the app is hooked up to mobile pay.
  • customers now have access to a map that shows their location within a Target store
  • the state of Illinois proposed a bill that will make it illegal for companies to “collect, use, store, or disclose geolocation information
  • from a location-based application
  • Those who do want the discounts and the conveniences that come with location-based marketing should be able to participate knowing that their data and privacy are safe and respected.
  • displaying in-store signage notifying shoppers that their location data is being collected,
  • And there will always be companies that ignore guidelines
  • , and even break laws.
  • an Uber update surreptitiously removed an option that allowed users to opt out of location tracking when they were not using the app.
  • Instead, users had to sign on for tracking “always” or “never.”
  • they were also forced to sign on to tracking for up to five minutes after they had completed their ride and left the vehicle.
  • It took nine months for Uber to listen to their users. This August, the company finally announced it would stop tracking the location of its users when they were not using the app.
  • Target’s privacy notice is currently 4,359 words and the top of the page reads, “We may change or add to this privacy policy, so we encourage you to review it periodically.”
  • vickychapas2021 on 05 Apr 21
     
    This article mentions the many benefits and consequences of proximity marketing. For instance, there are policies regarding allowing access to one's location that many users are unaware of. Uber for many months allowed the drivers to still have the user's location even after a couple of minutes of dropping them off. They changed this months later, but these kinds of things coming to light makes customers want to leave their location off. Proximity marketing is great for learning more about who shops at our businesses and even to entice the consumer to shop more frequently, but many people would prefer to avoid it.
4More

How to Use Location-Based Mobile Marketing to Promote Your Restaurant or Bar | AllBusin... - 0 views

www.allbusiness.com/e-restaurant-bar-120683-1.html restaurant mobile marketing marketing
shared by adel168 on 08 Apr 19 - No Cached
  • Location-based mobile marketing taps into geographic information about mobile phone users’ locations, then delivers messages relevant to them.
  • Using “geofencing,” location-based mobile marketing draws a perimeter around a certain area, such as within a one-mile radius of your bar.
  • Location-based mobile messaging can also be used to make customers feel welcomed as they come in the door.
  • adel168 on 08 Apr 19
     
    All Business creates this article to show the importance and revolutionary aspects of Location-based Mobile Marketing. Text messages, push notifications, in-app messaging all can be used to lure new guests into your business. It also includes a section of the best practices for this type of e-marketing.
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