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mrive258

2016 Digital Marketing Trends to Implement into Your Hotel Marketing Strategy - E-Marketing Associates - Online Marketing Products for Independent Hotels - 0 views

www.e-marketingassociates.com/-your-hotel-marketing-strategy

shared by mrive258 on 20 Jun 16 - No Cached
  • The success of your search engine optimization efforts is heavily dependent on your hotel’s activity on social media. Google tends to favor social media accounts that frequently post and interact on different channels.
  • In 2016, we can expect more hotels using social media advertising to receive more engagement and interaction. Therefore, be sure your hotel is allotting a marketing budget for social media advertising.
  • It is important that in 2016 more than ever before, your hotel integrates a mobile strategy which must include a responsive website and a mobile compatible booking engine.
  • ...1 more annotation...
  • Videos again will continue to dominate in 2016 especially YouTube
  • ahand019 on 20 Jun 16
     
    This article talks about some of the key digital marketing trends that hotels should implement in order to stay relevant. OTAs continue to dominate the market offering competitive pricing. Hotels need to ensure rate parity is in play and that they are setting themselves apart from the OTAs. Social search optimization and social media marketing are becoming more important in today's society. Hotels need to ensure their posts are social search optimized in order to have better placement in Google searches. They can also choose to advertise through social media platforms. This article also states that mobile optimization is more than just a trend. Travelers are increasingly using their mobile devices to play trips including booking hotels. Hotels need to make sure their websites are optimized so guests can easily make reservations. This article also recommends that hotels feature special offers for those guests who book using a mobile device. This is key for setting themselves apart from OTAs. Video marketing is the final trend discussed in this article. Creating videos is a great way to stay relevant and also connect with guests. Having videos on your website also helps your social search optimization because guests will typically spend more time on the site, which ultimately improves your ratings.
  • mrive258 on 29 Sep 16
     
    In 2016, hospitality marketing MUST include e-marketing in order to stay relevant. E-marketing methods should take into account social media marketing, as well as mobile compatibility and videography to increase traffic to your sites.
Xue Yan

Top 2012 PMS Trends: NORTHWIND Showcases Guest Loyalty for Independents, Maestro Cloud and Mobile, Direct Web and Social Media Booking at HITEC :: Hotel News Resource - 0 views

www.hotelnewsresource.com/al_Media_Booking_at_HITEC.html

PMS Maestro™

shared by Xue Yan on 15 Sep 12 - No Cached
  • The Property Management System (PMS) trends topping the list in 2012 are Mobile optimization for management and guest-facing systems
  • Many independent operators are leveraging remotely-hosted cloud platforms to reduce expenses, create operating efficiencies, secure cardholder information, and to have instant remote access to their property or hotel group’s data
  • NORTHWIND helps independents generate greater revenue by providing a complete mobile-optimized online presence and eBusiness services for hotels that do not have their own mobile or online initiative.” 
  • ...8 more annotations...
  • “Mobile web access from smartphones will surpass traditional PCs by 2013 according to Gartner Research,”
  • The Property Management System (PMS) trends topping the list in 2012 are Mobile optimization for management and guest-facing systems ;
  • PMS) trends topping the list in 2012 are Mobile optimization for management and guest-facing systems ; Direct Web and Social Media Booking
  • reservation software tools; hosted solution options for reduced IT investment; and Guest Loyalty systems to keep guests coming back. 
  • Maestro’s hosted PMS is a solid, reliable alternative to property-based platforms that saves operators money and streamlines operations
  • Mobility is the second top trend in 2012 PMS technology.  “Mobile web access from smartphones will surpass traditional PCs by 2013 according to Gartner Research,”
  • NORTHWIND helps independents generate greater revenue by providing a complete mobile-optimized online presence and eBusiness services for hotels that do not have their own mobile or online initiative.”  
  • Maestro’s Guest Loyalty System with online capabilities is the first application to offer independents the same benefits as major chains to recognize, reward, and retain guests.
  • dawn davis on 15 Sep 12
     
    This article discusses some current trends in property management systems and how Maestro by NORTHWIND is ready to deliver. Maestro by NORTHWIND is a PMS used by many independent hotels and resorts and offers 20 integrated modules. One of the top trends for 2012 is mobile optimization for management and guests. More and more people are turning to mobile apps for personalized services, and express check-in and check-outs. Maestro Xpress Check-In App allows properties to use iPads and other tablets to do this anywhere there is WIFI. Maestro's App will also allow managers access to reports, and real-time activity from anywhere allowing managers more control over their business. Another growing trend is cloud PMS. Maestro has a cloud based system that claims it can increase productivity at the same time reducing costs. Managers can manage multiple hotels from a single location and reduce costs because they won't have to maintain an in-house PMS. There is also a steady increase in direct online booking from mobile apps and social media sites. Maestro Web Connection reduces the commissions paid to online travel agencies and 3rd parties by allowing guests to book reservations directly. Another way Maestro helps independent hotel chains is by offering them a guest loyalty system to help them offer some of the same incentive and reward programs offered by larger hotel chains.
  • Minghui Zheng on 27 Sep 12
     
    Northwind Maestro leads the innovations of industry. Cloud system platforms are not just for the large chains. Small, independent operators also can use web-enabled platform with lower cost. Mobile is another trend of PMS innovations. Customers can check in and checkout on iPad by using Maestro Mobile Apps. In addition, direct-booking online from Mobile is the third top trend in 2012 PMS technology. Maestro's Guest Loyalty System with online capabilities is the first application to offer independents the same benefits as major chains to recognize, reward, and retain guests.
  • Xue Yan on 30 Sep 12
     
    Seeing the rapid development of mobile devices and social media, hoteliers are connecting PMS with mobile devices and social media. NORTHWIND Maestro™ is a kind of software which satisfies hoteliers' current requirement. NORTHWIND Maestro™ is an Internet-based PMS. It brings plenty of benefits to hotels. To illustrate, Maestro can reduce cost, create operating efficiencies, secure cardholder information, and to have instant remote access to their property or hotel group's data. Furthermore, since more and more people are using mobile devices to book rooms, make dining reservations or some other services, Maestro also develops mobile apps. "The Maestro Mobile App enables operators to wirelessly connect to their Maestro centralized system and provides access to management reports, real-time activity and other features found in Maestro." Maestro also thinks of customer loyalty by tracking customers and establish database.
Jia Kim

Choosing the 'Right' Mobile Solution to Maximize Bookings - 0 views

www.e-marketingassociates.com/...-solution-to-maximize-bookings

mobile apps user experience maximizing booking

shared by Jia Kim on 07 Sep 13 - No Cached
  • it is apparent that having a mobile site is critical to having a successful hotel marketing campaign
  • Jia Kim on 07 Sep 13
     
    This article says about the right mobile solution to maximize bookings. It is apparent that having a mobile site is critical to having a successful hotel marketing campaign. Most hoteliers have to design a mobile-friendly site, it's not an option. The more positive user experience created, the more bookings expected. User friendly application surely influence the users' purchasing decision. Thus, the hoteliers need to optimize various devices in order to keep users engaged from the moment of searching to researching and to booking. Two kinds of solution was introduced. One is Responsive design solution which enables one site to fits all kinds of device from desk top, lap top to smart phone or tablets. It is not necessary to optimize teh contents for each device so easy to manage the contents and images on the site. Second type is Multiple site solution or traditional mobile site. This solution is ideal for hotel sites that have many pages within the site. Building a seperate site in order to cater to mobile users who are interested in specific information. It is important to acknowledge that which device the guest is using to optimize the contents. To be short, providing an optimum user experience is very important to convert visitors into guests.
laura kaczkowski

Travel Agents Increase Use of GDS to Book Hotel Rooms - 3 views

www.prnewswire.com/...ook-hotel-rooms-135915248.html

shared by laura kaczkowski on 14 Sep 12 - No Cached
  • Advanced Search Search Products & Services    News Releases Close Send a release Member sign in Become a member For bloggers For journalists Global sites Products & Services Knowledge Center Browse News Releases Contact PR Newswire
  • he leading global provider of revenue generating solutions for hoteliers, clearly demonstrates how crucial Global Distribution System (GDS) platforms and GDS Shopping Displays are to travel agents:
  • 84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more.
  • ...8 more annotations...
  • where 26 percent of travel agents stated that they used their GDS platform more often than in the past and 19 percent said they used the GDS Shopping Displays more often than before.
  • "Travel agents are increasing GDS hotel use, and have once again confirmed their confidence in GDS Shopping and Booking Displays,"
  • Travel agents in 25 countries across the Americas, EMEA (Europe/Middle East/Africa) and Asia/Pacific regions who subscribe to one of the four major GDS systems were asked to participate.
  • n the survey, travel agents worldwide also indicated that promotional messages are effective and often prompt bookings: 66 percent of all travel agents surveyed who were aware of promotional messages requested additional information by looking at the screen attached to the promotional message.
  • "This survey definitively shows that promotional messages are not only an excellent way to reach travel agents, but also a valuable sales catalyst,
  • s the leading provider of revenue generating solutions for hoteliers across the globe. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business.
  • is one of the fastest growing marketing research firms in the United States. With offices across the country and in Europe and partnerships with many of the largest companies in the financial services, consumer package goods, automotive, healthcare, media, technology and travel and leisure industries worldwide, PMI also offers advanced advertising and brand measurement along with direct marketing expertise.

  • Learn about PR Newswire services

    Request more information about PR Newswire products and services or call us at (888) 776-0942.

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  • laura kaczkowski on 14 Sep 12
     
    In the article, "Travel Agents Increase Use of GDS to Book Hotel Rooms," it talked about how the leading global provider of revenue is generating solutions for hotels, it shows how important GDS platforms are to travel agents. "84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more." Back in 2009, when the last study was conducted, about 26 percents of travel agents said that they used their GDS platform more often than in the past. This study also states that the annual GDS shopping displays will be over $50 million in 2011, which will increase more than a million bookings compared to 2010. There was another survey that was done and they surveyed different travel agents from across the world that were subscribed to a major GDS system. In the survey the travel agents indicated that promotional messages are effective and often prompt bookings. Out of the travel agents they surveyed, 66% said that they were aware of the "promotional messages requested addition information by looking at the screen attached to he promotional message." From this survey it showed that promotional messages are an excellent way to reach travel agents and from reaching the agent, they also reaching the customer, it's a win-win reaction.
  • Michael Anthony on 14 Sep 12
     
    I enjoyed the part about brand and promotional messaging, that is always a lure for me. When I see an attractive offer, evern If I'm not interested in booking or going to the destination, I often click on it anyway just to see the offer. It is a very effective marketing tool.
da7327

HNN - Revenue and cost strategies for boutiques, independents - 0 views

www.hotelnewsnow.com/...ies-for-boutiques-independents

hospitality business GDS hotel revenue booking technology travel

shared by da7327 on 16 Sep 17 - No Cached
  • Without the power of a brand sales team and the tools that they provide, your independent hotel’s sales efforts need to ensure that they are utilizing the right channels to effectively capture transient demand.
  • While global distribution system business is mostly pay-to-play, it provides exceptional return on investment in the right markets.
  • Direct bookings are the most cost-effective business for boutique hotels, so it is always the goal to drive business to our own booking channels. Identifying what percent of business you need from group sales, GDS and online travel agencies is paramount to a successful revenue strategy.
  • ...5 more annotations...
  • Identify your hotel’s ideal rooms-to-space ratio to optimize profits on any piece of group business and to ensure your revenue manager and sales team are on the same page.
  • If your hotel has an in-house food-and-beverage department, then capitalizing on these events is even more critical to achieving financial success and should be incorporated into your revenue strategies
  • A destination is a high contributing factor in the decision-making process, so your sales team should highlight all of the attractive aspects of the local area.
  • Your social media platforms create a stage for your hotel’s voice to be heard, so their importance is far greater than they would be for a branded hotel. Develop creative packages and collateral that capture the guest experience to set yourself apart from a franchised hotel.
  • Your website should be constantly updated with local happenings, events and hangouts to keep up with search engine optimization (SEO) changes that stress local focused searches
  • da7327 on 16 Sep 17
     
    The article introduces how to manage revenue and cost strategies for boutiques and independent hotels. Compared to big brand hotels, boutique and independent hotels have less brand power, and less power of a brand sales team. So, they need to find the right tools to adapt and fit their own property. Firstly, GDS is a good source to gain an exceptional return on investment, but it costs a lot to adopt for small or mid-sized hotels. Thus, direct bookings can be the most cost-effective way for them to choose. By identifying the sales from group and OTA, revenue can increase and optimize profits. Hotel can hold events as one of the ways to increase revenue. Mixing F&B and event can achieve financial success. Also, independent hotels can use destination marketing to emphasize tourist spots and host more business trip. Lastly, the importance of social media and website is very high for boutiques and independents. As they constantly update their site, search engine optimization should be kept up with. Considering GDS system in the context of small property, they are not afforded to adopt the system though it has a lot of benefits to increase revenue. Thus, they should find the right tool to adapt while considering the budget or common booking tool utilized.
Mikaela Vourtsis

Network Exploitation Capability: Mapping the Electronic Maturity of Hospitality Enterprises - Cornell School of Hotel Administration - 0 views

www.hotelschool.cornell.edu/...abstract-15839.html

shared by Mikaela Vourtsis on 24 Jan 13 - No Cached
  • Mikaela Vourtsis on 24 Jan 13
     
    This article illustrates that the Network Exploitation Capacity (NEC) is an information technology resource approach to making business operations more proficient and incorporated. It explains how NEC can aid a company with three different learning strategies such as demand generation, multi-channel distribution management, and most importantly revenue optimization. This article discusses several stages that hotels go through in order to fully optimize the business, however most hotels have not fully reached the maximum benefits. The stages in this approach are as follows: basic, systematic, integrated, analytical, and finally optimizing. The first stage can provide a company results but would not give it overall efficiency. Hospitality businesses reaching stage 5 "Optimizing" would truly have the remarkable effects.
martha villamizar

Travel and Hospitality | Keane | IT Investments. Optimized. - 1 views

www.keane.com/...travel-and-hospitality.aspx

kaene it technology solution hospitality industry

shared by martha villamizar on 27 Oct 12 - No Cached
  • Optimized solutions to maximize customer value As a trusted partner to hotels, airlines, and other hospitality service providers, Keane designs and builds systems and business processes to support loyalty and affinity programs, and mobile applications that bring added convenience to travelers. We evolve, operate, and maintain innovative applications such as passenger check-in, airline availability, airline cargo, departure control, and airline message interface solutions — bringing added efficiency, productivity, and convenience
  • martha villamizar on 27 Oct 12
     
    Kaene its a NTT data company that offers a technology solution to optimize and maximize customer value. Kaene designes systems and programs that bring convinence to people who loves to travel. Kaene develops applications such as check in, departure control, etc. In the hospitality industry, Kaene has created a new online credit card payment system, to secure millions of dollars in real time. Also, customer service has improved with all the hotel technology, and also has reduced costs....
cmogu001

DevOps and right-speed IT | Deloitte University Press - 0 views

dupress.com/...devops-it-optimization-speed

hospitality hotel technology software

shared by cmogu001 on 26 Aug 16 - No Cached
  • Dupress
  • Forward-thinking CIOs are embracing delivery models that distribute agile experience more evenly across teams, seeking to optimize enterprise IT at a speed that’s right for the entire IT organization.
  • Leading organizations are building on the simple two-speed IT mindset and recognizing they must be able to support a continuum of speeds in order to dial in the right approach for a specific initiative, with the underlying disciplines, capabilities, platforms, and talents to appropriately support the actual breadth of business needs.
  • ...2 more annotations...
  • Right-speed IT must address three broad categories: procedural, architectural, and organizational. Let’s move beyond rhetoric and dig into each area
  • Right-speed IT is an acknowledgement that IT departments need more ammunition to organize, interact, and deliver value to the business.
  • cmogu001 on 26 Aug 16
     
    This article expounds how important the speed of IT is in order to effectively balance business value, risks, and technical feasibility. The article continues to explain how the speed of IT should be as fast as possible unlike traditional single-speed delivery models that work well for high-torque enterprise operations did not work well for high-speed innovation. According to the article, a growing number of CIOs realize that projects often require additional gears that meet their specific needs and cadences. With investments in foundational and flexible procedural, architectural, and organizational domains, right-speed IT can help turn simplistic models and philosophical discussions into concrete value. In conclusion, CIOs are finding a balance between high torque enterprise IT and high-speed innovation IT can allow companies to optimize technology operations.
Leann Taylor

Sceptre Hospitality Resources Names Thing5 LLC Preferred Provider of Call Center Services - MarketWatch - 0 views

www.marketwatch.com/...all-center-services-2012-05-10

shared by Leann Taylor on 23 May 12 - No Cached
  • Sceptre Hospitality Resources, the hospitality industry's foremost top line revenue enhancement service provider, announced today their "voice services will be powered by Thing5 LLC", the leading provider of telecommunications and reservation services to the hospitality industry
  • They have a long track record of helping hospitality clients achieve consistent sales revenue growth.
  • "Thing5 is a managed telecommunications technology leader built on the strategy of offering comprehensive, Communication-as-a-Service (CaaS) and BPO Solutions for the Hospitality and Travel Industries"
  • ...13 more annotations...
  • Sceptre's Call Center Services' combined offerings will allow clients access to innovative and flexible services. The services cover full Central Reservations Office support, augmentation of In-House staff with overflow and after-hours reservation call support, to PBX operator calls, Click-to-Chat/Call, Email, concierge and loyalty program services.
  • Sceptre Hospitality Resources maximizes revenues for hotels and resorts
  • the company now serves more than 4,000 properties on its reservation platform
  • include MotionNotes, a video messaging platform, SpaLinx, a spa management and appointment booking application, HotelIQ business intelligence, custom internet marketing services and revenue management services.
  • combined offerings will allow clients access to innovative and flexible services.
  • Our technology, combined with our vast agent pool, allows us to offer the type of comprehensive solution that hoteliers need to optimize their voice reservations
  • maximizes revenues for hotels and resorts
  • specializes in electronic distribution, reservations connectivity, channel management, site and search engine optimization, revenue management strategies, reservation call centers and direct booking engines
  • interactive marketing programs, including website design, online advertising campaigns, social media solutions and other guest communication systems.
  • allow hotels to have access to powerful, cost-effective solutions that enable unparalleled control over the voice and online channels.
  • enable access to advanced analytics for all customer voice interactions including central reservations, on-property reservations, front desk and other business lines such as restaurants and spas.
  • offering better security and control
  • sophisticated reporting and intelligent routing tools
  • Ted Rood on 23 May 12
     
    Sceptre Hospitality Resources, one of the hospitality industries leading revenue enhancement service providers recently announced that they will be using voice activated services powered by Thing5 LLC. Their switch over to Thing5 is largely due to the fact that this company has been one of the leading telecommunication providers in the industry. Sceptre is hoping that the quality service Thing5 offers will help them achieve consistant sales revenue growth. Thing5 offers a wide array of services including complete reservation office support, after hours reservation call support, as well as concierge and loyalty program services to guests.  I think that by utilizing the services Thing5 have to offer, Sceptre will continue to be one of the bigger revenue enhancement service providers in the industry. The many features of Thing5 voice activation systems will allow for a better customer service experience. Guests will have full access to reservation services  as well as in-house staff and will also be able to book at any time of day or night with after- hours reservation call support. 
  • Leann Taylor on 24 May 12
     
    Sceptre is a company that provides useful resources to resorts and hotels to optimize performance and service; thus increasing revenues. Thing5 provides users with control over voice and online channels to provide better security and has better reporting tools. The two are among the most reliable and popular in their lines of business and are working together.
laura kaczkowski

What is a Hotel Management System? - 3 views

hospitalitytechnology.wordpress.com/...hat-is-hotel-management-system

shared by laura kaczkowski on 28 Sep 12 - No Cached
Gaby Belardo liked it
  • Technology is making deep inroads into the hospitality industry, and hotels across the world are looking to use technology to make operation smooth and efficient
  • These are also popularly known as Property Management System (PMS), and Hotel ERP (Enterprise Resource Planning) – if you are looking at a larger, more comprehensive management system.
  • came up with the term ERP to denote enterprise management software which automates a large number of business function such as human resource, finance, accounting, supply chain management etc.
  • ...10 more annotations...
  • many hospitality properties especially those that are growing chains or planning a global presence, have upgraded from smaller, simpler property management systems to the larger hotel ERP.
  • A hotel is a hive of numerous operations such as front office, booking and reservation, banquet, finance, HR, inventory, material management, quality management, security, energy management, housekeeping, CRM
  • With growing competition in the industry it’s important for a hotel to understand the needs of their guest,
  • what guests demand for most
  • A property management system (PMS) usually consists of front office software and other best of breed solutions. The PMS served hotels well for a reasonable among of time until now, when hotel operations have grown in complexity.
  • As complexity of hotel operations increases, a PMS is woefully inadequate and often results in integration issues to
  • Things are different for an ERP which is usually a comprehensive solution from a single vendor. Although the concept of an ERP in the hospitality industry is still new, it offers numerous advantages in terms of smooth seamless use of technology, greater automation, greater visibility into hotel operations, optimized use of manpower, reduced revenue leakages and higher resultant profits.
  • When a hotel is looking to upgrade their software the natural question that comes to mind is which Hotel Management System should I choose?
  • Make a list of the features you are looking for. One of the main deliverables of a hotel ERP is its business intelligence. Does the ERP you are evaluating give you a bunch of in-depth reports that assist decision making?
  • Always check if the hotel ERP provider has been in the business for a considerable amount of time, has tested the solution across market segment and geographies if possible. A hotel cannot afford downtime, and so ensure your ERP provider also delivers high quality customer support
  • laura kaczkowski on 28 Sep 12
     
    The article I read was called, "What is a Hotel Management System?" In the article it states that in the early 90s Gartner came up with the term ERP (Enterprise Resource Planning) that automates a large number of business functions such as finance, accounting, and human resource. "A hotel is a hive of numerous operations such as front office, booking and reservation, banquet, finance, HR, inventory, material management, quality management, security, energy management, housekeeping." All of these activities need to be taken care of at hotels and doing so can sometimes be a lot of work. This led to the introduction of property management systems, an automated software which can optimize hotel operations and keep a tight control on costs. It important for hotels to understand the needs of their guests, if they want them to come back to their hotel, they need to know what they like and dislike. Using the PMS it allows them to make a profile of each guest and they write in if they want a beach view room or if they want a mini bar in their room. There is a difference when it comes to PMS and ERP. "A property management system usually consists of front office software and other best of breed solutions." The ERP, is usually a comprehensive solution from a single vendor. I really enjoyed reading this article and it helped me get a better grasp on how hotels use property management systems.
  • Gaby Belardo on 28 Sep 12
     
    I completely agree that technology is making deep inroads into the hospitality industry, and hotels across the world are looking to use technology to make operation smooth and efficient. Any operating system that can help optimize the hotel experience is going prosper in their business.
  • Michael Anthony on 28 Sep 12
     
    I didn't really care for the passage that talked about PMS vs ERP, I though they could have been more specific... they just said ERP is better, could someone provide an example? Also, they mentioned how when a hotel becomes more complex problems arise in the PMS, how? All the hotel would have to do is come up with another PMS system that would provide them with greater resources, etc whats the problem??
crizz003

Marketing Technology Forum.: EBSCOhost - 0 views

eds.b.ebscohost.com.ezproxy.fiu.edu/...pdfviewer

marketing hospitality hotel business Travel Tech mobile

shared by crizz003 on 20 Feb 15 - No Cached
  • crizz003 on 20 Feb 15
     
    This article discusses different marketing companies that are reaching out to hotels and casinos to offer something new to their consumers. Duetto is a software that will optimize profit for casino hotels, by tracking the individual guests on their spending. They can utilize that data collected by recommending room pricing for individual guests, allowing to maximize profit. This article also continues to talk about other technology companies such as JOINGO. JOINGO is a company that focuses on customer loyalty in the gaming and casino industry, setting up loyalty programs that are customizable to each individual guest. They will send out offers and alerts to the target market, which the consumer can use because everything is offered in real-time. It goes on to explain other technology companies that are optimizing profit for these casino's and resorts. I believe these are all great companies that are working to maximize profit, but I do believe that a company should be created that utilizes all these features offered in one. A lot of the companies are teaming up to work with the casino allowing for everything to go in too many directions, I believe it would be wise to have one company create a software that has all features.
sliu043

Using HRIS for Employee Scheduling - HRIS Payroll Software - 1 views

www.hrispayrollsoftware.com/...employee-scheduling

Hospitality HRIS

shared by sliu043 on 29 Nov 17 - No Cached
  • Labor is the number one expense for most companies, so it is important to manage labor in the most efficient way possible. HRIS can synchronize scheduling with sales and productivity forecasts to help manage labor as you schedule,
  • Using HRIS for scheduling can be of particular benefit to workplaces in industries such as retail, medical, food service, and hospitality where shifts may vary widely.
  • Using HRIS for scheduling can be of particular benefit to workplaces in industries such as retail, medical, food service, and hospitality where shifts may vary widely.
  • ...13 more annotations...
  • Provides Labor Management Tools
  • This can help you to optimize scheduling on a minute to minute basis so that your company is making the best use of every labor dollar spent.
  • Alerts You to Uncovered Shifts
  • HRIS can be configured to alert you to uncovered shifts or shifts where more coverage is needed based on forecasts. This can divert potential disasters and help you avoid ever being short staffed.
  • Makes Scheduling Communication Instantaneous
  • Having scheduling information in advance regularly can quickly and dramatically increase employee contentment.
  • Communicating schedules instantly through HRIS can help to reduce headaches and scheduling mishaps.
  • Provides a Template
  • HRIS usually provide scheduling templates and may even make it a snap to copy over the schedule from the previous week or month and make changes to accommodate current business needs. This can save time from penciling in shifts that will stay the same. Templates can also help you to easily utilize feedback from previous scheduling issues to improve future shifts.
  • Can Increase Employee Contentment
  • Depending on the available features, employees may be able to submit feedback regarding preferences in regards to scheduling. Knowing which employees prefer the late shifts, which prefer the early morning shifts, and which employees would like to pick up available additional shifts can simultaneously make scheduling easier and make employees happier.
  • Allows You to Strategically Gear Scheduling
  • HRIS can help you to identify times when it may be possible to assign certain employees training tasks or simply take employees aside and teach them new skills. This can help your company to increase the value of labor hours and invest in employees without breaking the bank.
  • rfern243 on 29 Nov 17
     
    This article talks about how companies use HRIS for implementing employee scheduling and how it provides key labor management tools. Using HRIS for scheduling can be of particular benefit to workplaces in industries such as retail, medical, food service, and hospitality where shifts may vary widely. Labor is the number one expense for most companies, so it is important to manage labor in the most efficient way possible. This can help you to optimize scheduling on a minute to minute basis so that your company is making the best use of every labor dollar spent.This can help you to optimize scheduling on a minute to minute basis so that your company is making the best use of every labor dollar spent. However, having to communicate with each individual employee as they move through varying shifts to relay schedules can be disruptive to work and difficult. Communicating schedules instantly through HRIS can help to reduce headaches and scheduling mishaps. Depending on the available features, employees may be able to submit feedback regarding preferences in regards to scheduling. The article talks about when scheduling is made easy, it is possible to focus on scheduling strategically so that employees can be cross trained through various departments or otherwise receive instruction that helps them to grow within the organization.
  • Rachel Rodriguez on 03 Dec 17
     
    I believe the hospitality industry can benefit greatly from the implementation of the HRI Software. This article in particular focus in an important part of the human resource which is scheduling employees. One of the biggest reasons of the high employment turn over in the industry has to do with the scheduling. The hospitality employees work very long shifts and on the days that the rest of the people rest like weekends and holidays. To have a program that will take care of the scheduling is very beneficial because all the employees get a chance to have off to to work on the requested days if possible. It makes it more equal for everybody and make it look less personal so that the employees do not think that the manager has any sort preferences among them. Overall makes thing more easy to handle and optimize the time of the human resources department because they do not need to put time aside for scheduling.
  • sliu043 on 16 Apr 18
     
    As we all know, the company can't be truly beneficial from using HRIS for scheduling if it operates on a 9-5 schedule. But in the hospitality industry, the company operates over a long period of time, having the different degree of complexity with scheduling. So, HRIS will help the companies to make scheduling easier. In this article, the author introduces several advantages that HRIS offers to the industry. HRIS provides hotels with labor management tools and alerts them to uncovered shifts. Moreover, it makes scheduling communication instantaneous and increase employee contentment. Most importantly, HRIS enables hotels to save time and money for providing a template, which allows hotels to strategically gear scheduling.
anonymous

7 Advantages of Digital Marketing in Hospitality Industry - Wikhotel - 0 views

blog.wikhotel360.com/keting-in-hospitality-industry

shared by anonymous on 08 Nov 18 - No Cached
  • Of all the sectors in the economy, none is affected by digital trends as much as the hospitality industry.
  • Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in.
  • digital marketing has become the most viable way of getting to potential customers, establishing a brand, and developing a group of loyal customers.
  • ...14 more annotations...
  • creating content such as photos, videos, articles, and social media posts that do not boldly promote the business but generates an interest in it.
  • good for customer retention as it engages customers and keeps them in the loop about your services.
  • search engine optimization, is a marketing strategy that aims at improving your rankings on search engine results pages.
  • if a potential client searches for “affordable hotels in town A”, chances are he/she will click on some of the results appearing in the first results page
  • Currently, customers often look up online opinions, ratings, and reviews of your business before making a purchase.
  • Paid searches involve making payments to search engines such as Google, so that your site’s results may appear first whenever someone searches for a certain keyword.
  • Search Engine Advertising also requires a lot of technical input. First, you need to identify the right key search words used by potential customers, such as “best spas in town B”. Secondly, getting advertising space on search engines involves a bidding war.
  • social media is the go-to platform for most internet users
  • Averagely, internet users spend 30% of their online time on social networking sites. It is, therefore, a great place for advertising your service
  • The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn
  • SEA (Search engine advertising), on the other hand, enables you to achieve this almost instantly.
  • A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants.
  • Good user experience is determined by several factors. For starters, your web design and layout should be captivating, and easy to use. At the same time, the platform should work well on computers as well as mobile devices and tablets. All these are tasks that are handled by digital marketing agencies.
  • The key issue in this strategy is to get the content right. It needs to be engaging and captivating so as to draw an audience
  • linanzhang on 08 Nov 18
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.
  • ...3 more comments...
  • alexaperez14 on 01 Oct 19
     
    This article talks about the different marketing strategies that have been the most effective to businesses in the hospitality sector. While digital marketing is the future of marketing strategies, it has become the most popular in the hospitality industry. Many customers go to the web to discover things such as places to stay, places to eat, and other recreational services. With a great digital marketing strategy, whether it be through social media, search engine advertising, search engine optimization, or proximity marketing, you can build up a loyal client base for your business.
  • gabybilk on 13 Nov 19
     
    Technology has a huge impact in the hospitality industry, especially over the years that social media and research engines have become such a big part of our every day lives. Digital marketing has become one of the most reliable ways to promote and establish brands. One of the most effective method is content marketing which involves sharing or posting photos, videos, and articles on social media to promote the business. SEO is another strategy which involves having the marketing team use key words for the businesses main page to help the business pop up on the main page of search engines. Search engine advertisment is used to promote the business through search engines like google, for example. Being one of the business in the top of the first page makes it more likely for your business to receive recognition.Sociall media marketing and internet presence is the key to e-marketing.
  • edagt001 on 27 Mar 20
     
    This article talks about the ways digital marketing can help the hospitality industry use to improve in the long term.
  • Taj Buckley on 02 Apr 20
     
    In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on.
  • anonymous on 24 Apr 20
     
    This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.
Maria Zuniga

5 Profitable Internet Marketing Strategies for Hotels - 0 views

www.webpagefx.com/...hotels

shared by Maria Zuniga on 16 Nov 17 - No Cached
  • If you're a hotel owner, chances are you are always looking to attract new guests to your location
  • Hospitality marketing is not always easy
  • Optimize your website for search engines
  • ...15 more annotations...
  • One of the most crucial strategies for hospitality marketing involves ensuring the visibility of your hotel's website on search engines
  • Having this information available up front can provide enormous benefits for your hotel. If you neglect this strategy in your hotel Internet marketing plan, you will be sacrificing many potential guests. One study found that 40% of mobile searchers are looking for travel-related information, like hotels, are likely to place phone calls if the option is available. Setting up your Google My Business page can make that option available instantly!
  • Research has shown that the top result in searches gets around 33% of clicks. This drops to 17% for the second result and 11% for the third. If you're on the second page, you're looking at about 1% or less.
  • Strengthen your local SEO
  • earch engine optimization involves making critical updates to your website's content, code, links, and occasionally layout to improve its likelihood of ranking in user searches.
  • Because hotels may have a hard time gaining a large number of engaged fans to consume their content or make future bookings, a shift in approach is recommended. For hotels, social media can be an incredible way to encourage interaction with past, current, or future guests, solve customer service issues in a timely manner or highlight the positive experiences that guests have had at your hotel
  • Encourage interaction on social media
  • Linking to your social media pages from your hotel website, and ensuring that they are checked regularly, can help encourage potential guests to contact you there. You may also want to add a tagline to your website, such as, "contact us on Facebook or Twitter with any questions we may answer about your stay"—to encourage this behavior.
  • Social media also helps humanize your business so that you can more easily relate to customers, making it a valuable part of an overall hotel internet marketing strategy.
  • Educate guests with content marketing
  • you may know that adding informative, keyword-rich content to your website is one of the best ways to improve your ranking on search engines
  • Dominate your competitors with PPC
  • nternet marketing for hotels can be highly challenging if you operate in a city that is a popular vacation spot or tourist attraction.
  • Pay-per-click advertising, or PPC, is another way that you can boost your hotel's visibility in search results. Searches on Google don't deliver just natural (also called "organic") results—they also deliver paid ads that have been placed there by companies or businesses.
  • PPC advertising works like this: your hotel sets up ads around certain relevant keywords, like "hotel in [city][state]." You then bid a certain amount, usually suggested by Google, to have your ads appear at the top and along the sides of organic search results. You don't pay anything for your ads unless they are clicked—thus the name "pay-per-click."
  • Maria Zuniga on 16 Nov 17
     
    This article was very interesting because it provided us with 5 different strategies to effectively use e-marketing for hotels. The five strategies they come up with are: Optimize your website for search engines, Strengthen your local SEO, Encourage interaction on social media, Educate guests with content marketing, and Dominate your competitors with PPC. All of these are very helpful hints that we might have heard of before, but it is crucial to go more in depth. I found very interesting that all of them are free except for the last one that requires a bit of an investment.
kenziemoody

5 Hotel Digital Marketing Trends That You Need To Know - 0 views

www.hotelspeak.com/...g-trends-that-you-need-to-know

shared by kenziemoody on 28 Sep 20 - No Cached
  • remain competitive means constantly being up to date with the latest digital marketing trends
  • Maximise local SEO
  • maximise your customer base
  • ...7 more annotations...
  • Google My Business, Yelp, and TripAdvisor
  • mobile-friendly website is a necessity for growth in the Hotel industry
  • Bookings on mobile devices have leaped from 13% to 20% in the space of 12 months
  • Content marketing is an important part of your hotel’s marketing strategy
  • putting a strong social media strategy in place, this can help you build engagement with existing and potential guests, create brand awareness, and it lets you target new audiences.
  • Use video in your marketing strategy
  • 80% of internet users prefer to watch a video than to read the same content in text.
  • kenziemoody on 28 Sep 20
     
    Technology is always expanding. Products that we are using today- can be obsolete in a few months. For businesses to be successful, they need to be willing to adapt to change- as technology is always evolving. This article recommends "maximizing local search engine optimization" which can assist a person searching for something online- and could possibly increase sales and "customer base." SEO (Search Engine Optimization) reminds me of GDS's, as it brings more "brand awareness." Travel agents can also assist with "local SEO opportunities." The article also suggests have a "mobile-friendly website." With billions of people using smart phones on a daily basis- having an accessible, and available website is important. Furthermore, the article states that bookings made on the phone have increased in the past year 7%. Content marketing plays a key role in hotel's marketing. Replying to feedback, or having a strong online presence on social media can increase brand awareness. It is important to stay up to date with digital trends, as this can help build relationships with guests too. Video marketing, which is showing the costumer's what they should be expecting at the hotel- is a practical virtual experience. These current eMarketing trends are transforming the hospitality industry.
anaferia

Capital expenditure management to drive performance | McKinsey - 0 views

www.mckinsey.com/...nagement-can-drive-performance

shared by anaferia on 26 Aug 22 - No Cached
  • companies that reduce spending on capital projects can both quickly release significant cash and increase ROIC
  • As the cost of capital goes up, discipline in managing large projects will become increasingly important.
  • organizational drivers that impede capital expenditure management affect all stages of a project life cycle, from portfolio management to project execution and commissioning.
  • ...3 more annotations...
  • essential to identify strengths, areas of improvement, and the value at stake.
  • capital expenditure management leaders face similar challenges to those in other functions that have already undergone major productivity improvements: often these challenges are not technical problems but instead relate to how people work together toward a common goal
  • organizations have a significant opportunity to fundamentally improve project outcomes by rethinking traditional approaches to project delivery
  • anaferia on 26 Aug 22
     
    Businesses may optimize the life cycle of a capital expenditure project by concentrating on three areas: capital strategy and portfolio optimization, project development and value enhancement, and project delivery and construction. Organizations must develop a transparent and carefully evaluated baseline and capital budget that provides a clear knowledge of the total capital expenditure budget for the next years, as well as realistic cost and time predictions for the organization's portfolio of capital projects. While claims on capital projects are relatively prevalent, smart management may keep them under control and allow owners to retain considerable value.
Yanqiu Li

Five Major Trends in Property Management Systems - Agilysys Blog - 0 views

news.agilysys.com/...in-property-management-systems

trends property management systems hospitality

shared by Yanqiu Li on 17 Jun 13 - No Cached
  • s property management systems
  • , with  features that enhance efficiency, improve control over processes, enable faster delivery of services, and engender guest loyalty.
  • Trend #1: Cloud computing
  • ...4 more annotations...
  • Trend #4: Mobile optimization
  • Trend #3: More powerful guest history
  • Trend #2: Product specialization
  • Trend #5: Tighter systems integration
  • Yanqiu Li on 17 Jun 13
     
    This article provide us with 5 major trends of PMS in hospitlaity industry. As mentioned in the passage,innovative technology increasingly enables hoteliers to boost revenues and profitability and serve guests in unique and personalized ways. Which lead to PMS 's new development. First trend of PMS is Cloud Computing: lower operations costs and improved elasticity, which broads PMS utilization. Second trend is product specialization: more and more unique products offered by hospitality industry to meet customers' demands instead of traditionally selling sold as one  application to customers. Third trend is  more powerful guest history: more specifc data to record guest history vistings and so forth, which makes hospitality industry to deliver more valuable personal service. Forth trend is  mobile optimization: online booking through app for instrance, allows guest to check everything whenever and wherever. Last trend is tigher system integration: sensible systems integration enable to make exchanging process of data more fluently to gain more competitive advantage for hospitality industry. So far,we can clearly see that as more specific and unqiue service and product come out, the technology in hospitality industry come to be more details and channels for transferring infornation become the major issue of innovation.
Jia Zhu

The hyper-competitive landscape of travel The heat is on: five online travel trends set to explode ... - 0 views

www.eturbonews.com/...line-travel-trends-set-explode

shared by Jia Zhu on 15 Sep 12 - No Cached
  • Expedia reports that 65% of hotel bookings within this last 24-hour window are via mobile, and 15% for flight bookings. Vegas is a particularly striking example of this last-minute mobile booking trend, with 32% of all bookings coming in via mobile,
  • does this mean that traditional travel companies and online travel companies should
  • rush into launching a mobile app?
  • ...8 more annotations...
  • there is a risk that firms focus too much on one particular channel at the expense of others
  • what the industry really needs to do now is focus on how the customer got to that point, how they moved through and interacted with each channel, and what role each channel played in getting the customer to book.
  • Big data, personalization, and being relevant is key in the marketing battle.
  • marketers need to identify those channels that are helping to drive more conversions, or can influence the conversion funnel.
  • Increasingly, revenue management needs to integrate with all the disciplines – sales, marketing, channel optimization, loyalty marketing, and operations.
  • China, where the number of outbound tourists rose by 70% in the first 6 months of 2012.
  • India, Brazil, and Russia are growing,
  • By 2020, about 50 million Indians are expected to travel overseas, according to estimates drawn up by Tourism Australia, which has been actively targeting this market.
  • Jia Zhu on 15 Sep 12
     
    This article gave us a five new online travel trends.Because travel is a hyper-competitive industry, the most pertinent emerging themes in onine travel are considered and experts insights and predictions are provided in the Las Vegas TDS North America event. First trend is the travel industry need be ready for a mobile-only world. Researches indicates that the mobile sales will increase extremely. Because it is expensive to develop mobile app, so traditional travel companies and online travel companies do not such into launching a mobile app in a short term. Convergence, commerce, content and how these impact customer behavior will be an ongoing theme. There is a risk of firms focus too much on one channel, Customers are using a range of different devices to plan, research, book and review their travel experiences.  Revenue management became essential for the business. It needs to integrate with sales, marketing, channel optimization, loyalty marketing , and operations. Think new markets and new customers like China, India, Brazil and Russia. Firms need to be actively targeting this market and make adjustment such as develop local website etc. Last trend is that there are lots of new development in the industry. Facebook start to monetize travel. Google and Apple are also developing their travel related products. This social travel planning tools become successful. Technology develops and standards emerge, mobile bookings may not just be for the last minute.
Minghui Zheng

Top 10 eCommerce Initiatives For Hoteliers in 2011 - 1 views

blog.milestoneinternet.com/...ecommerce-initiatives-for-2011

ecommerce initiatives hotel technology Mobile

shared by Minghui Zheng on 15 Sep 12 - No Cached
  • Good website architecture and organized content improves site usability and crawlability for search engines. Conversion optimization includes eye tracking studies, analyzing SEO and SEM strategy and finding out top queries, top site pages and top sites producing traffic. All these data points help in developing a step-by-step strategy to improve conversion and usability. Developing a strong architecture helps keep your site organized.
  • It is also important to optimize all aspects of your campaign to maximize conversion. Here are some tips: Ad Copy – make sure your ad has a call to action and offers value to customers Ad Groups – make sure your ad groups are made up of tightly knit keyword themes, and that those keywords are reflected in your ad copy Landing Pages – ensure your landing pages clearly reflect the offer which is promoted in the ad copy and includes clear calls to action and conversion factors
  • Online Video – People are spending more time watching online videos. According to recent studies by Nielson (August 2010), approximately 70% of global online consumers watch online videos. (http://blog.nielsen.com/nielsenwire/global/report-how-we-watch-the-global-state-of-video-consumption/) In June of 2010, more than 10 billion videos were streamed in the US alone. YouTube continues to be one of the main players in the market along with Google Video and several others. Videos draw more visitors to your site and gain greater visibility as search engines move towards displaying universal search results. Video search is still less competitive in nature and can be super effective.
  • ...2 more annotations...
  • Google has recently announced that the mobile market is their priority. We are seeing a steady growth in traffic coming to our client sites from mobile phones and smart phones. Hoteliers can leverage the mobile market by optimizing their site for mobile phones, improving the download speed of their site by avoiding heavy graphics and flash, making sure their site is mobile compatible, and promoting mobile sites across all platforms including paid, social, and local.
  • As a hotelier, it is important to decide where to focus your energies given the increasing opportunities and channels where you can market your hotels. It is key to evaluate ROI across all traditional online and offline channels and to capitalize on the immense advantages that new emerging media offers. These tips can help you market smarter and help you embrace innovative tools and technologies to stay ahead of the game and improve your returns! We wish all the readers the very best with their eCommerce strategies in 2011.
  • Minghui Zheng on 15 Sep 12
     
    Internet marketing is an essential part of the overall marketing portfolio of hotels. These top ten ecommerce promotion ideas, channels, and strategies can drive maximum Return on Investment. 1. Search friendly website design has new meaning - fast and integrated. Hoteliers should consider which channels their target customers are utilizing, and develop integrated promotion plans across all channels. 2. Hoteliers should focus on improve conversion and usability when they provide an increasing volume of information. 3. Search is becoming more local in nature. 4. Expand paid search beyond traditional channel. 5. Real time search - Natural Ranking (SEO) becomes more real, local and social. 6. Image and Video search is an effective way to capitalize on different search traffic. 7. Mobile search continues to be local in nature. 8. Embracing social media - it's here to stay! 9. Hyperlocal is really an extension of your local social search marketing. 10. Utilizing Blogs to connect and promote time sensitive information.
Fei Qi

Red Lion Hotels Partners with TravelClick to Create Hyper-Local Web and Mobile Platforms :: Hotel News Resource - 0 views

www.hotelnewsresource.com/_Web_and_Mobile_Platforms.html

hotel network marketing

shared by Fei Qi on 27 Jan 12 - No Cached
  • TravelClick is renowned as an industry leader in designing and producing award-winning hotel websites. 
  • Red Lion Hotels will leverage TravelClick's website design services to showcase each individual property's local personality through its own unique hyper-local online storefront.  The resulting online experience will fuse mobile, social media and interactive map technologies.
  • "TravelClick is excited to partner with a hotel company that wants to differentiate itself as Red Lion is doing with this investment.
  • Fei Qi on 27 Jan 12
     
    This article is about how network works for the hotel. TravelClick is a leading provider that designs and produces websites for hotels. Each hotel can have its own unique hyper-local online storefront with information. The Red Lion Hotel is one of the cooperators with the TravelClick. TravelClick designed a special web and mobile platform for the hotel. The guests of the hotel can find the information such as where to have the best breakfast and where is the good place to go. The hotel will excite them to go out and enjoy and encounter. This can give the guests special experience and let them have much fun. The hotel aims to use this way to make a differentiation from other hotels. In my opinion, the competition of the hotels likes the battle, the hotel must differentiates itself from others and let the customers to remember it. The network can help the hotel a lot. It not only has the traditional function of making introduction and reservation, it also can be used for marketing. For instance, TravelClick will serve as Red Lion's agency of record in all matters impacting search engine optimization (SEO), pay-per-click (PPC) and display marketing. The resulting online experience will fuse mobile, social media and interactive map technologies. Make a good use of network can help the hotel manage itself well and attract more guests.
  • Fei Qi on 27 Jan 12
     
    This article is about how network works for the hotel. TravelClick is a leading provider that designs and produces websites for hotels. Each hotel can have its own unique hyper-local online storefront with information. The Red Lion Hotel is one of the cooperators with the TravelClick. TravelClick designed a special web and mobile platform for the hotel. The guests of the hotel can find the information such as where to have the best breakfast and where is the good place to go. The hotel will excite them to go out and enjoy and encounter. This can give the guests special experience and let them have much fun. The hotel aims to use this way to make a differentiation from other hotels. In my opinion, the competition of the hotels likes the battle, the hotel must differentiates itself from others and let the customers to remember it. The network can help the hotel a lot. It not only has the traditional function of making introduction and reservation, it also can be used for marketing. For instance, TravelClick will serve as Red Lion's agency of record in all matters impacting search engine optimization (SEO), pay-per-click (PPC) and display marketing. The resulting online experience will fuse mobile, social media and interactive map technologies. Make a good use of network can help the hotel manage itself well and attract more guests.
  • Ligia Elizondo on 27 Jan 12
     
    I agree with you. Hotels need to differentiate themselves among competitiors in order to attract more business. This online experience made by TravelClick could work as a competitive advantage for some hotels that need to make their name known in new markets.
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