5 Technologies Hotels Should Be Investing Into For 2020 | By Andrew Metcalfe - Hospitality Net - 0 views
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A recent study of 2,000 people conducted by Guestline, looked how people book their hotels and the factors involved in room cancellations. It was found that over a quarter of people take into high consideration the quality and detail of a hotel's website (such as photographs and information) before making a direct booking online1.
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Investing money into your websites simplicity in all stages of the guest journey will help acquire traffic, increase conversion rates and drive more people to book direct. The simplicity of website use (including less re-directs) will result trustworthiness of the potential customer. Hotel management may also find reporting efficient with less redirect windows to consider.
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An investment in secure payment gateways protects the data of hotel guests, and the hotels credibility. For example, if a guest was to see the wrong value on an invoice, they may become wary of how secure that hotel's payment system is and look elsewhere. A secure payment gateway also checks in advance whether the credit card exists and is covered which could reduce chargebacks. This way, the hotelier can make sure that the booking via the credit card is genuine and at the same time protect the guest's data.
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This article talks about the 5 technologies hotels should be investing into for 2020 in order to stay competitive. The technologies are website simplicity, upselling tech to boost profitability, secure payment systems to increase consumer confidence & credibility, self service and automated check-in, and an omni platform which centralises operations.
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Hotels are taking new major steps into tech integration as more and more developments are constantly being requested by guest and made by property owners. These I.T investments can help these properties majorly and help increase guest satisfaction. One advantage that many companies can use is it up selling aspect to help push sales. Investing in secure payment options helps with data security and gives the hotel credibility.
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-Website simplicity -Upselling technology to boost profitability -Secure payment systems to increase consumer confidence and credibility -Self service and automated check in -An omni platform which centralizes operations -In a 2,000 people study, a quarter of people take into high consideration the quality and detail of a hotel's website before making a direct booking online. -Website simplicity acquires traffic, increases conversion rates and drives more people to book direct. -Upselling can happen subsequently through nudge marketing via emails, push notifications of even on arrival at the hotel. -Investment in secure payment gateways protects the data of hotel guests and the hotels credibility. -Also checks in advance whether the credit card exists and is covered which could reduce chargebacks. -In a survey of 2,654 consumers, 78% of respondents said they would like to see self-service kiosks more widely available for check in. -Self check in is faster service, more privacy, and waiting time/lines are much shorter. -Omni channel platforms enable you to centralize operational systems, take back control of your revenue flow and transparency of guest data, so hotel management can focus on creating the best experience for customers.