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Cyber attacks open more and more often and varied since cybercriminals are becoming more cunning and their methods more challenging to detect. This article introduces some types of strategies implemented to protect companies' businesses from cyber threats and cybercriminals. Including using Anti-virus software, firewalls, password managers (very useful while some even free), VPN, patch management program which not only for operating program but also for other applications running on your system, consider the email SPAM/Malware filters and security awareness training for the employee since "humans are the weakest link." An employee who accidentally clicks on the wrong link can put in motion a chain of events that results in a cyber breach. Finally, plan a 24/7/365 network and endpoint monitoring.

This article describes the changes that cybersecurity will see in 2021. This comes from a PwC research article that based on surveys from over 3200 businesses, there is going to be a huge increase in spending for adaptive cybersecurity. "cybersecurity needs to become more adaptive using new technologies, including artificial intelligence, machine learning, behavioral analytics, multi-factor authentication, crowdsourcing and security-integrated DevOps (DevSecOps). "

This article introduce what the difference between a PMS and a POS and it specific illustrate what benefits the PMS-POS system can brings to the hotels. This article give us a deepen understanding of PMS and POS systems.

Generally, PMS and POS are quite different systems. A PMS is used in front desk operations and a POS is used in processing transactions. However, they can be integrated and reduce errors in data transfer, comparing to manual systems. PMS-POS integration can provide much more than simply managing transactions. The additional benefits include intelligence on customer behavior and the occupancy-revenue relationship, along with helping in identifying the most contributing marketing segment.

The article talks about cyber security threats in the hospitality industry. Threats range from high staff turn over so staff isn't trained thoroughly, to insider threats where employees can sell information to third parties, to Cyber-criminals who infect POS systems with credit cards.

Data information security is very important to a business development.In my opinion, I think the relationship is inversely proportional. In other words, the more effective cyber security budget is invested, the less potential impact there is of customer information being stolen (being hacked). Cybersecurity is the practice of protecting systems, networks, and programs from digital attacks. These cyberattacks are usually aimed at accessing, changing, or destroying sensitive information; extorting money from users; or interrupting normal business processes.

Since most of us no longer give Magic Bands at Walt Disney World a second thought, I thought it would be interesting to look into the past to see how they were interrupted before they were launched. This article discusses the risks, challenges, costs, and competitors at the time. It dives into the discussion many Disney fans had about their privacy and well-being, and it directly aligns with our material this week. We can now see the pay off of this specific management information system, showing their importance in a business's success.

NDC or New Distribution Capability is a new subset within GDS systems to provide airlines with detailed information about customer in order to enhance the personalized service. NDC will be able to provide pricing independence and direction information to airlines about their passengers. The system is more flexible and accurate in order to improve the experience from what GDS would provide.

This article tells us about a new communication protocol which is called NDC. NDC stands for the New Distribution Capability. You can also find some information about how airline distribution works in general.

Point of sale systems have helped restaurants, hotels, etc in a major way. There are several benefits to the modernized POS software. POS systems offer more detailed and accurate reports for businesses. Businesses are able to use Cloud-bases systems to store information. This information can then be used to generate detailed sales and inventory reports. They also offer a benefit when it comes to labor and human resources. POS systems help takeaway a few tasks that employees used to have to do. THis helps improve customer service. POS systems also offer a more personalized customer experience and more secure and convenient card and mobile transactions.

This article outlines the current technology trends in event management. It also entails what strategies event planners are using to market mega-events, to attract attendees and to get real-time feedback about the event.

This article mentions ways in which an owner can detect if theft is taking place at his restaurant, ways in which this could be prevented and also what do in the case of an actual theft.

This article have mentioned the reality that restaurant theft and embezzlement are pretty common and are causing problems, yet the most owners and managers are not willing to deal with the issues with law enforcement. The reasons include unwilling to ruin the employees' lives and the threshold of establishing a theft case. However, the article suggested that seeking advice from accountants (preferably CPAs) and lawyers is a brilliant way of dealing with these issues. It can give the owner better understandings of the situation, and deal with the wrongdoers in a cleverer way.

This article discusses a study performed at various diving locations in the Philippines to determine whether or not measures taken by Green Fin diving guides were effective in reducing contact with coral reef systems. The study also recorded the average number of contacts with the reef during a dive, as well as the equipment or body part which came into contact with the reef most often, and which actions resulted in the most damage. The study finds that adherence to Green Fin standards or other policies may significantly impact diver behaviors and reduce the level of contact with sensitive coral reefs during SCUBA dives.

This article describes trends in technology in the hotel industry and the applications of them in the Russian economy. The article discusses what the trends in IT are and how they may apply to the hotel sector of the hospitality industry, providing real-world examples and hypothetical scenarios. The information in this article is insightful to the relationship between hospitality and information technology and provides a perspective on this relationship from the viewpoint of the Russian hotel economy specifically.

This article provides an overview of the ways POS systems are advancing and evolving in 2020. It goes on to explain the most important developments in POS.

The article focuses on trends that companies utilizing a POS system should look at deploying. Bolstered by figures supporting the success of the emergent trends, the article seeks to encourage operators to make the move sooner rather than later. The most prominent trends revolve around more efficient payment access. Customers appreciate the speed and available payment options. Companies are also able to manage customer data effectively and securely while also managing inventory and marketing. AI integration is also a forward trend that is allowing businesses to tailor their tactics to each customer individually. Perhaps the most important trend that is affecting other transaction systems as well is cloud based POS.

This article addresses what proximity marketing is and how it can be beneficial to marketers and consumers if done right. It talks about how companies throw hundreds of pages of legalese when downloading new apps that people never read. They recommend to include displaying in store signage notifying shoppers that their location data is being collected, letting consumers opt out of analytic services and limiting how data is used without selling personal identifiable data to third party. I believe if companies make it easier for us to trust them with our data more people will use this style of marketing.

The article concentrates on the latest and most fashionable marketing practices in the hospitality sector. It is noteworthy that the industry learns from other sectors and strives to match its practices to realize growth. The author, Shangzhi Charles Qui, identifies five major marketing trends likely to influence the future of hospitality and tourism. They include augmented reality, virtual reality, viral, human spirit, and collaborative marketing. In line with augmented reality, it would be critical in the industry to provide a new view of the world with extra information. According to Qui (2016), augmented reality suits the industry since it "has already been used in improving tourist experience, particularly adding entertaining elements to the journey." Virtual reality suits the industry as it will provide a more direct user experience instead of relying on photos and videos. The author observes viral marketing using social networks that have been used by Unilever, Volkswagen, and Nike. A critical aspect is that "viral marketing is based on the power of word-of-mouth (WOM)," making it more effective in transforming the purchase behavior of customers (Qui, 2016). Based on human spirit marketing, customers are leaning towards products that touch their spirituality; that is, their hearts. The last trend, collaborative marketing, increases interactions between businesses and customers, businesses and businesses, and consumers and consumers. It applies to the industry because "collaboration is particularly important in destination marketing effort due to the fragmented nature of the tourism industry" (Qui, 2016). Therefore, it will become the commonest marketing strategy in the future.