Skip to main content

Home/ Hospitality Technology/ Group items matching "improvement" in title, tags, annotations or url

Group items matching
in title, tags, annotations or url

Sort By: Relevance | Date Filter: All | Bookmarks | Topics Simple Middle
nsola015

The role of biometric recognition technologies in shaping the future of travel | Biometric Update - 1 views

  •  
    The international travel industry depends on safe and efficient border and immigration controls. Innovative technologies can help to increase efficiency and address security challenges. Some airlines, such as Emirates and AirAsia, as well as some airports around the world, are already investing in seamless biometric technologies, such as facial recognition. These kinds of biometric identification and 'no-touch' technologies deliver seamless and frictionless experiences for travellers crossing by air, land, and sea. Using biometrics to automate processes can improve traffic flows and service delivery overall, but it is not yet known how easily and quickly these new technologies will be adapted.
imgonnarecit

Cloud Computing Is Becoming the Default Setting for Enterprise Business - 1 views

  •  
    " It is a reasonable argument that the only reason millions of workers have been able to successfully work remotely over the past year is because cloud computing has reached a level of maturity that now makes working without the cloud unthinkable. Microsoft 365 is arguably the most widely used. Cloud computing is no longer a choice, but rather the default position of any organization that wants to remain competitive. The number of ShareGate desktop users performing on-premises SharePoint upgrades decreased by 19.7 percent in 2020. On-premises operations decreased by 60.63 percent. Operations to migrate from on-premises to the cloud increased by 37.2 percent. Cloud-based operations jumped by 50.1 percent. Cloud-to-cloud migrations increased by 67.9 percent and included the transfer of 144 percent more terabytes of data in 2020 versus 2019. Microsoft also made significant investments in industry specific certifications in financial services, energy, health and manufacturing to meet the stringent requirements of these heavily regulated environments, making it an even more attractive option for enterprise clients. He pointed out that companies that need extreme low-latency transactions, have geographical proximity restrictions or highly secure data handling needs should consider traditional methods as well as the cloud While security is improving, some old and new attack vectors remain for cloud-based applications. That threat landscape will continue to grow as the market for cloud and SaaS networks and platforms expands and bad actors follow the money. The cloud service providers are asking businesses to trade off convenience for control. That will never happen. Further, there is only one cross-cloud provider standard, K8. The other area in need of standardization is security notification. Every cloud provider reports security events to customers separately, with different languages and syntax. Cloud consumption is linear but cloud security notification is exponential.
alo328

Electronic Waste Is Becoming a Global Environmental Problem | Time - 1 views

  • s a tech-hungry nation flush with cash gets ready to upgrade to the next generation of lightning-fast 5G devices, there is a surprising environmental cost to be reckoned with: a fresh mountain of obsolete gadgets. About 6 million lb
  • Workers with hammers hack at the bulkiest devices, while others remove dangerous components like lithium-ion batteries
  • That cycle of consumption has made electronics waste the world’s fastest-growing s
  • ...17 more annotations...
  • “In our society, we always have to have the new, best product,” said Aaron Blum, the co-founder and chief operating officer of ERI, on a tour of the facility
  • 5G promises faster speeds and other benefits. But experts say it will also result in a dramatic increase in e-waste, as millions of smartphones, modems and other gadgets incompatible with 5G networks are made obsolete
  • But less than a quarter of all U.S. electronic waste is recycled, according to a United Nations estimate. The rest is incinerated or ends up in landfills
  • Environmental concerns aside, compacting flammable lithium-ion batteries with paper recycling can be dangerous; recycling centers have reported an uptick in fires
  • Even when e-waste rules exist, it’s left up to consumers to handle their old devices prop
  • ly. But recycling them can be a
  • We don’t necessarily have the measures to make sure people aren’t throwing it away,” Walters said.
  • One solution is to make electronics last as long as they once did. At ERI’s facility, Shegerian showed TIME dozens of televisions from the 1970s and 1980s that stopped working only recently
  • Our products today don’t last as long as they used to, and it’s a strategy by manufacturers to force us in
  • o shorter and shorter upgrade cycles,” said Kyle Wiens, the founder of iFixit
  • Some environmental groups say multibillion-dollar companies like Apple and Samsung should pick up the cost of recycling the devices they sell. Lawmakers in parts of Europe and Canada and in some U.S. states have passed so-called Extended Producer Responsibility (EPR) laws, which require manufacturers to establish and fund systems to recycle or collect obsolete products
  • Even so, some companies are increasing their recycling efforts on their own, whether for the economic benefit or the public relations boost (mining fresh materials has financial, environmental and human costs of its own). For instance, Apple in 2018 introduced Daisy, a smartphone-recycling robot that can take apart 200 iPhones every hour, and says it diverted 48,000 metric tons of electronic waste from landfills that year
  • About 6 million lb. of discarded electronics are already processed monthly at recycling giant ERI’s Fresno plant.
  • Americans spent $71 billion on telephone and communication equipment in 2017, nearly five times what they spent in 2010 even when adjusted for inflation, according to the Bureau of Economic Analysis. (Apple alone sold 60 million iPhones domestically last year, according to Counterpoint Research.)
  • That stream is expected to turn into a torrent as the world upgrades to 5G, the next big step in wireless technology.
  • Part of the problem is regulatory. Only 19 states have laws banning electronics from the regular trash. In states without such rules, like Nevada, electronics often end up in garbage and recycling bins, said Jeremy Walters, a community-relations manager for waste collector Republic Services
  • Our products today don’t last as long as they used to, and it’s a strategy by manufacturers to force us into shorter and shorter upgrade cycles,”
  •  
    Advancement in technology every day has led to the dumping of electronic gadgets no longer wanted to the environment. Heaps of unwanted electronic waste, hazardous containing substances like lithium-ion batteries, are dumped into the ground with all their toxicology. As the world upgrades to 5G, it will end in a rapid surge in e-waste. According to John Shegerian thinks people are yet to see the magnitude of the transition to 5G, it is tremendous than changing from analog to digital (Samuels & Calif, 2019). However, it comes with many advantages; its outcome is a drastic rise in electronic waste. The ERI recycles less than a quarter of the United States' e-waste according to the estimate made by the United Nations, and the other dumped in landfills. This waste contains harmful metals such as beryllium and mercury, that have adverse environmental dangers. Among the 50 states in the United States, only 19 States have imposed a law to bun electronics from regular trash (Samuels & Calif, 2019); the rest of the states, like Nevada they are incorporated in recycling and trash bins, according to Jeremy Walters's manager for waste collection. The consumers are left to handle their e-waste even though there are e-waste rules. Multibillion companies should the responsibility and cater for the cost of recycling for the products they are manufacturing. Companies like Apple and Samsung, nonetheless the United States is repelling modifications to the prevailing laws, according to Scott Cassel Product Stewardship Institute found. However, some companies are improving through increasing their recycling efforts. For instance, Daisy, a recycling robot introduced by Apple, can collect more than 200 iPhones for recycling every hour. But this is not enough since e-waste generated annually globally is more than we can imagine, which almost 50 tons (Samuels & Calif, 2019). In a nutshell, technology can bring many benefits to society. Still, it can also harm both the environment and the p
  •  
    the article explores the dangers of elctronic waste and give suggestions on how to better monitor this issue and resolve.
  •  
    This article explains how the rapid advancement of technology has impulsed an increase in the use of technology, however has resulted in a rise in ewaste percentage. This happens because companies have opted for creating products that do not last for long periods of time, since they want to sell future products.
dvieg001

Hotels in hackers' sights as technology replaces personal touch | Financial Times - 1 views

  • Hotels and hospitality businesses are now the third most targeted by cyber attackers of all industry sectors.
  • they have become a rich mine of data for hackers with nefarious intentions.
  • Hackers see international hotel chains, which process a huge volume of transactions, as easy pickings
  • ...6 more annotations...
  • he increased use of technology to replace face-to-face services such as check-in and on-site payments has only raised this risk.
  • One of the most high-profile cyber incidents in recent times was the breach of Starwood’s database in 2014, before the group was bought by Marriott, the world’s largest hotel chain. That hack, which was only discovered after the deal, exposed the data of about half a billion customers, Marriott said, when it revealed the impact in 2018.
  • The company sped up planned investment into data security and improved technology, such as software that detects suspicious cyber behaviour in real time, Van der Walt adds.
  • As cloud computing services have expanded, hotels have pushed more data storage towards external holders such as Amazon Web Services or Oracle
  • Many hoteliers additionally employ third-party agencies to manage credit card details and keep different forms of data separate:
  • And with guests demanding an increasingly personalised and individually-tailored service, particularly from the well-known hotel brands, data is likely to remain a precious commodity in need of protection.
  •  
    This article explains how and why hotels went from being in the bottom 13% to the top 3 most targeted industry for cyber attacks. It talks about how the implementation of technology to handle customer date has made the industry vulnerable and also how corporations are battling the issue by using separate third party companies to store data and handle credit card information.
bbalthaser

Philips PDS helping hotels reduce e-waste with software update - Recycling Today - 0 views

  • Latest figures show a record-breaking 53.6 million metric tons of e-waste in 2019, up 21 percent since 2014.
  • Part of Philips PDS’ ongoing commitment to improving its own and its customers’ green credentials, its MediaSuite Android-powered TVs – found in hotels and hospitals around the world – now get better with age, with regular updates bringing a consistent, high-performing experience, regardless of when the TV was purchased.
  • From reimagining packaging through to extending product lifetimes, sustainability is a key requirement for our customers and a clear deliverable achieved with these updates.”
  • ...2 more annotations...
  • “With MediaSuite and our Extended Lifetime guarantee, hotel TVs get better with age, ensuring greater return on investment and the ultimate, uncompromised TV viewing experience for every guest in every room.”
  • We don’t believe in limiting the latest and greatest features to the newest Philips models. We want our customers to be able to offer the best experience at all times, not just when their TVs are due for replacement. We hope our strategy brings some welcome relief to the industry, both today and into the future,” Verhaeghe says.
  •  
    Phillips a manufacturer of TVs and other electronics made efforts to reduce its carbon footprint in terms of e-waste by extending the lifetime of its current products used in hospitality. They did this by creating software updates that would upgrade the TVs without having to replace them with newer models that have all the bells and whistles that guests expect to have in newer Smart TVs. Since 2019 "53.6 million metric tons of e-waste" have been calculated up 21 percent since 2014. Laptops and TVs are among the highest number of items being discarded. Phillips like many companies has committed to making green initiatives and one of these ways was with currently used TVs in the industry. Rather than replace them with a newer model they can update with simple software which allows them to last longer. Sustainability has been at the forefront of customers' minds and Phillips made its own commitment to sustainability in the industry. It is great to see tech giants making efforts to be sustainable. I know we hear about "green initiatives" but we often don't see them. This is something tangible and has a huge impact not only on the tech side but for hospitality providers. Instead of needing the greatest and latest they can save money and keep using currently purchased tech and just upgrade it. I find this very appealing especially for smaller HSP that may not have budget replacement every so often. I also find this good for consumers because it can also be done at home. These updates are available for all Phillips tv users, not just HSP. So this goes a long way to benefit the environment. And many more ideas can come from this simple idea.
deranique

Top Proximity Marketing Tactics And Tools For 2023 | MarTech Cube - 0 views

  • Proximity marketing is an instant and personalized solution that helps to engage consumers and understand their buying behavior which enables buyers to make purchasing decisions.
  • Proximity marketing is also known as hyper-local marketing. This marketing tactic helps consumers get notified of offers, coupons, and discounts allowed by certain stores or shops specifically designed for that particular individual. Personalized advertising is restricted to the specific local area based on the technologies like Bluetooth, beacon, WiFi, geofencing, near-field communications (NFC), and QR codes.
    • deranique
       
      Provides definition & A list of the various form of connectivity to current and future customers.
  • Why is proximity marketing important? Business entities can easily target consumers by geotargeting feature Increases engagement by just downloading mobile applications Bluetooth/beacons help to pitch products through app notification Proximity marketing allows a competitive advantage for marketers Push notifications pop up and initiate communication with consumers Proximity marketing offers a personalized experience to consumers
    • deranique
       
      The importance of proximity marketing to the consumer and company.
  • ...11 more annotations...
  • Hyperlocal marketing is useful to target potential customers with more customized advertisements based on buying patterns.
  • Proximity marketing tools & tactics also analyze the particular location and influence consumers’ purchase decisions in the near future.
  • Local advertising consists of small shops, local area marketers, shopping complexes, city blocks, store outlets, and small places where businesses pitch and promote their products and services.
    • deranique
       
      Various things that are marketed using advertisements.
  • QR codes
  • WiFi
  • Bluetooth Beacons
  • NFC
  • Geofencing
  • RFID
  • A proximity marketing strategy is highly useful for business owners to influence local area consumers.
  • The objective of proximity technology is to improve the consumer experience with more interactions. Utilizing timely and physically relevant data is key to the success of hyperlocal marketing strategies.
  •  
    I like how this article broke down proximity marketing and which tools it targets for different consumers. I also enjoyed the graph is used for popular proximity marketing solutions. This article helped me understand this concept a bit more and in an easy way
armanyleblanc767

Why and How to Use Proximity Marketing for Restaurants? - 0 views

  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business. 
  • ...38 more annotations...
  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches. 
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded. 
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in. 
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant. 
  • , proximity marketing can also help you develop custom prices for different customers.
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts. 
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • 1. Make your Restaurant More Visible
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
  •  
    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
  •  
    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
lazarobenitez

Green Hospitality: How Hotel Room Technology is Promoting an Eco-Friendly Industry - Intelity - 1 views

  • Green Hospitality: How Hotel Room Technology is Promoting an Eco-Friendly Industry - Intelity
    • rnobl005
       
      I'm fascinated by the applications hotels are incorporating into their business model and product line in recent years. What I liked about this article is that it shows that incorporating green technology doesn't have to be very difficult. The author cites that this is a growing trend in the industry. Using green methods can be great for brand perception as well as the operational bottom line. On a basic level, touchscreen tablets and energy efficient rooms seem to be the most popular updates to hotels. According to this article, hotels spent over $400 million on printing directions and collateral for guests in 2015. Companies can cut this cost significantly if they place a tablet in every room that displays the information digitally. InterContinental even went as far as to replacing print Bibles with digital versions on Kindles. Finally, managers should see the benefit of having guests funnel all of their requests through a database. They can mine through this data to gain insights on how to staff or order food/beverage goods more efficiently.
  • the implementation of in-room touchscreen tablets is increasingly being used as a method of making guest rooms better examples of green hospitality.
  • Energy efficiency is one of the biggest current draws for investment in in-room devices
  • ...4 more annotations...
  • Lights and air conditioning can be shut off based on guest activity, and overall property energy use can be better monitored.
  • Hotel room tablets are also capable of replacing all printed materials traditionally housed in rooms by providing a digital storehouse of information that can be immediately updated or edited. Considering that the hospitality industry spent over $400 million on printing property directories and marketing collateral for guests in 2015, this is a tremendous opportunity.
    • rnobl005
       
      As a manager, see this number alone would lead me to incorporate green technology into my hotel
  • InterContinental Hotels completely replaced print Bibles with digital versions loaded on Kindle e-readers
  • By having orders and requests placed by guests through the in-room tablets and automatically filtered into a back-end system for staff review, hotel management can improve staff productivity
  •  
    Businesses within the hospitality industry are continuously making efforts to strive towards sustainable practices through technology. Being energy efficient is key to most business and has become important. For example, the utilization of automation features in the guest room such as automatic lights on a timer or even automatic climate control systems can contribute to those costs. Also, having a system where changes to reservations or updates can be done electronically which will eliminate the process of having to reprint pages of paperwork. All in all, hotels are now growing with the technology today allowing them to adapt more and more green practices
  • ...1 more comment...
  •  
    "Green Hospitality and moving toward increased sustainability practices has become a large industry focus." This article is mainly about using technology instead of using of paper to facilitate the guests by using hotel room tablets. These tablets could replace all printed materials saving a lot of money on paper. "The hospitality industry spent over $400 million on printing property directories and marketing collateral for guests in 2015." Having tablets allows guests to have everything on their finger tips and it's even easier for the company to change or modify any guest information.
  •  
    Green computer technology can bring more benefits to the hospitality industry. The hotel can save more costs and become more energy efficient because of the green computer technology. The hotel can set in-room touchscreen tablets. Energy cost takes 6 percent of operating costs. Hotel use pads or Android tablet devices to benefit both customers and companies. The first benefit is hotel room tablets can be used and managed more flexible. The hotel can monitor lights and air conditioning can be shut down based on guest activity. The second benefit is hotel room tablets can replace all printed materials traditionally in the hotel room. The data showed the hospitality industry already spend over 400 million on printing property. If the hotel can use tablet devices in the hotel room that could save more benefit. For example, InterContinental Hotels replaced print Bibles with digital versions a few years ago. Customers can choose different kinds of the book from digital devices. The hotel doesn't need to update their book again and again. In the future, digital devices will be updated more perfect and bring a fully functional touchscreen in the hospitality industry.
  •  
    This short article talks about the positive impact of technology in the hospitality industry. It also illustrates some example of technology saving millions of dollars for hoteliers by saving energy.
emilywest5

Big data and analytics in tourism and hospitality: opportunities and risks - ProQuest - 0 views

  • The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality
  • This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.
  • Technology (and its rapid development) is one of the key megatrends and driving forces that are seen to shape the future of tourism (Yeoman, 2012, 2018; Yeoman and McMahon-Beattie, 2018) via changes that will impact the way tourism and hospitality providers interact with travellers.
  • ...15 more annotations...
  • A recent business report on key megatrends and market disruptors suggests that technology and new ways of engaging and interacting with customers are fuelling the rate of disruption as currently businesses are able to reach new customers in new ways and can reinvent customer engagement around service and convenience (Boumphrey, 2019).
  • One of the most important uses of data is to improve personalisation, travel companies using the information they gather to make specific adjustments to their offerings.
  • Currently, considerable amount of structured and unstructured data are produced globally (Nunan and Di Domenico, 2013; Verdino, 2013), a so-called “digital exhaust” (Wang, 2013; Barocas and Nissenbaum, 2014) that is passively generated by users of products and services using mobile devices (Shilton, 2009), an abundance of publicly available data shared on social networking platforms (Nov et al., 2010) and customer data and information purposely collected by tourism organisations’ booking systems or customer relations management (CRM) systems
  • This abundance of data and the act of processing data on a large scale has led to the concept of “Big Data,” which Mayer-Schönberger and Cukier (2013) define as “things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value, in ways that change markets, organisations, the relationship between citizens and governments, and more” (p. 6
  • ndeed, one of the latest Euromonitor International travel industry reports confirms that big data and analytics is expected to be the most influential technology impacting the industry in the next five years (Bremmer, 2019), followed by artificial intelligence and the Internet of Things.
  • The use of data is viewed as a disruptive innovation in the tourism and hospitality industry, although it allows organisations in the industry to facilitate personalisation, offer convenience, save costs and overall gain competitive advantage (Evans, 2020).
  • These technological advances provide significant opportunities for businesses to harness the wealth of data to support their activities and gain competitive advantage. The efficient uses of data and analytics drive process and cost efficiencies and strategy and change (MicroStrategy, 2018).
  • In particular, in the tourism and hospitality sector, the effective use of big data is associated with revenue management (e.g. using and combining internal data, such as occupancy rates and current bookings, with external data such as information about local events, school holidays and flight information to forecast demand and maximise revenues); market research and strategic marketing purposes (e.g. identifying customer trends to best cater marketing opportunities); customer experience and reputation management (e.g. social media conversations and online reviews, service usage data and internal feedback via customer surveys). A good example of an organisation that successfully uses big data to gain competitive advantage is AirBnB (Evans, 2020; Guttentag, 2019).
  • These concerns have been intensified by recent global cyber-attacks and more specifically by significant data breaches in a wide range of industries and sectors, including the tourism and hospitality industry (Armerding, 2018; PwC, 2016, 2017). The hospitality industry is now in the media spotlight because of high profile breaches (PwC, 2016, 2017).
  • One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September 2018. Data and information on names, contact information, passport numbers, travel information and other personal information were compromised, and information on credit card numbers and expiration dates of more than 100 million customers was stolen (Armerding, 2018).
  • Indeed, the 2018 Global State of Enterprise Analytics survey found that globally 49 per cent of companies surveyed believed that the primary challenges organisations most commonly face are data privacy and security concerns (MicroStrategy, 2018). Similarly, another recent industry report shows that over 40 per cent of tourism industry professionals claimed that data privacy and cybersecurity are one of the most influential factors impacting digital commerce in this sector (Bremmer, 2019).
  • Not surprisingly, privacy is now the top data issue and concern for organisations
  • When selecting analytics solutions, tourism and hospitality organisations are required to address the growing concerns around privacy and security of customer data by putting in place well-designed data governance frameworks capable of providing quality data and be able to provide effective frameworks of data security and protection for all stakeholders
  • Potential frameworks for ethical data management and digital privacy specific to tourism and hospitality would need to identify, in addition to the protections afforded under the recent General Data Protection Regulation (GDPR) (ICO, 2018), how data is collected, what it is used for and who has access to it and why
  • Big data and analytics are playing a crucial role in digital transformation efforts of organisations in general and in the tourism and hospitality industry, thus driving greater effectiveness and efficiency and the strategy to define new business models and bring about successful change (Evans, 2020; MicroStrategy, 2018)
  •  
    This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.
armanyleblanc767

5 Common Hospitality Security Issues | ROAR - 0 views

  • Unauthorized visitors pose a threat to hospitality security because they’re hard to track and because their intentions can be unclear
  • According to a study published in the Harvard Business Review, up to 90% of women and 70% of men working in the restaurant industry had experienced some form of sexual harassment.
  • A lot of people working in the sector simply don’t feel secure, especially when they’re required to work alone or in isolated areas.
  • ...3 more annotations...
  • Small businesses are often at increased risk, with around 36% of attacks aimed at enterprises with fewer than 250 employees.
  • Promoting credit card sales over cash transactions Carrying out background checks on prospective staff Reducing employee turnover Installing CCTV monitoring systems
  • One solution to improving employee safety and boosting security in the hospitality industry is a wearable panic button system.
  •  
    This article includes 5 security risks (including technology related and not) common in the hospitality industry, as well as some specific examples and ways to avoid those issues. It was written in July of 2022 and as a result is likely relevant today. Although not all of the security issues are technology related, I posted this article because I believe that all of them can at least be addressed by incorporating technology. For example, unauthorized visitors can be addressed through increased camera and scanning technology to identify visitors that may have poor intentions entering the premises.
  •  
    5 Common Security Issues in the Hospitality Industry
kyleemcroberts

5 Key Lessons Learned from Critical Infrastructure Cyber Attacks - 0 views

  • 5 Key Lessons Learned from Critical Infrastructure Cyber Attacks
  • Cyber criminals are highly motivated, creative, and nimble
  • Consider the rise of cryptojacking, which uses mining malware to hijack computers to mine cryptocurrency.
  • ...8 more annotations...
  • Don't be complacent — limit Internet access points with silos.
  • The attackers were just trying to look for unused processing power that they could use for their benefit."
  • finding the time to consistently audit and always be improving security is critical too
  • Keeping the critical infrastructure efficient and effective is challenging enough.
  • Train your humans.
  • This example underlines the importance of educating employees to always be vigilant and raising awareness of potential threats.
  • Stay current.
  • Concerns that new operating systems or software updates might destabilize crucial infrastructure can inhibit the best practice of always updating.
  •  
    There have been many cyber-attacks in many different nations and that is for many different reasons, such as outdated, human error, and all software being in one vulnerable spot. It is important to always update your programs, use cloud computing, and to educate your personal on all cyber-attacks. It is also important for your teams to understand the "why" behind updating and cloud computing and this is to always keep an upper edge on cyber-attacks. Cyber criminals are always changing their ideas and new ways to take over networks and workday and night to find someone to slip up and it can cause the complete down fall of a company or nation.
sosor012

Why we care about location marketing - 0 views

  • tailor marketing messages at the granular level, based on where your consumers are, in real time
  • you could send a discount offer on a product or service by text message when a customer enters a pre-defined location
  • Delivering offers to target customers is the key benefit of location-based marketing.
  • ...11 more annotations...
  • . Advertising on mobile devices captured the largest share of digital advertising in 2022 at $34 billion. (Overall, spend on digital marketing was a staggering $77 billion.)
  • Location-based marketing (or “proximity marketing”) delivers ads and offers to potential buyers based on their location. There are two ways to identify the locations of potential buyers: 
  • three primary methods of location-based marketing
  • Location-based marketing works best for brands or businesses with retail locations
  • location-based marketing lets marketers to deliver highly targeted messages that reach consumers as they go about their daily activities. 
  • Geofencing: Reach them where they are
  • Geotargeting: Reach them where they’ve been
  • Geoconquesting: Get them to go somewhere else
  • increase foot traffic and improve customer experience,
  • boost customer retention and loyalty.
  • Privacy is also a concern.
  •  
    The article "Why we care about location marketing" discusses the pros and cons of location based marketing. Location based marketing delivers ads and offers to audiences based on their location by using 3 primary methods: geofencing, geotargeting, and geoconquesting. This in turn increases foot traffic, helps boost customer loyalty, and gives insight into what a customer wants; however there are certain concerns such as privacy concerns. All in all, in 2022 advertising via mobile devices captured the largest share of digital advertising at $34 billion.
cdamo003

Biometric Technologies as the Future of Hospitality - Intellectsoft Blog - 0 views

  • With the adoption of biometrics like fingerprints, face or iris scanning, or even voice recognition, biometrics have the potential to revolutionize the hospitality industry
  • Biometric technologies are solutions that are commonly used to identify a person based on some aspect, namely, a person’s unique physical or behavioral characteristics.
  • There are two types of biometrics used to recognize a person. The first type is biometrics based on physiological characteristics. The second is behavioral biometrics. Physiological identifiers include the following:
  • ...7 more annotations...
  • If your hotel has a lot of security measures, guests may not like it and they may never come back. If, on the contrary, security measures are weak, this can lead to theft or something else.
  • One of the ways to use biometrics in hotels and other establishments in this domain is to implement registration using fingerprint or face recognition
  • In the same way, hotel staff control guest access to different parts of the hotel, for example by requiring a finger scan to access the pool.Another way to use biometrics in hotels is to avoid key cards that allow guests to enter their rooms. Instead, a person just needs to scan their fingerprint, which greatly simplifies the system.
  • The first is that locals can register by scanning their faces through a mobile app. Another option is for foreigners who can check in by scanning their faces through vending machines located throughout the hotel lobby
  • as the fingerprint will become the only key to all areas of the hotel, which greatly facilitates the work of technical staff and saves the hotel from unnecessary problems with visitors.You can also monitor in real-time the access of staff to restricted areas of the hotel, such as guest rooms, washing rooms, etc. You can track which room a particular hotel employee has entered, thereby roughly understand their location.
  • According to one study, 41% of hotel visitors visited the hotel more often and stayed in only one hotel if an employee could recognize them without giving their name. In another survey, 62% of hotel guests believe that such actions by staff will greatly improve their experience of the hotel.
  • For example, a guest arriving at a hotel scans a fingerprint at the front desk, after which the concierge will immediately receive all of his personal information, room, and service preferences, to make his stay at the hotel as pleasant as possible.
  •  
    The use of biometrics in the hospitality industry is becoming more common. Through physiological characteristics such as fingerprints, face scanning or voice recognition, guests can access hotel rooms without the need of room keys. Employees would have control over guest access and be able to easily recognize guests after scanning in.
  •  
    This article discusses how biometrics is reshaping the hotel experience. From check in from the way we make purchases and enter different areas of the hotel. This feature is also able to enhance security and take away the old issue of lost keys. Many hotels are already implementing this feature and this is a great way to increase security measures.
smajo003

Location-Based Marketing: The Ultimate Guide [2023] | GroundTruth - 1 views

  • around 83% of marketers say they can run more successful campaigns when they use location data.
    • teresastas
       
      This is because they feel like they understand what their customers need and they can deliver that.
  • more than 225 million American consumers, and 94% of all millennials, now own a smartphone. And they’re using them more and more.
    • teresastas
       
      This is important because location based marketing only works with a smart phone.
  • consumers now spend more time daily on mobile devices (3 hours and 43 minutes) than watching TV (3 hours and 35 minutes).
    • teresastas
       
      I would say that most people watching TV are still on their smart phones. It's clear that if you can advertise to someone's phone it's more effective than TV in this day.
  • ...23 more annotations...
  • If you want to grab customers’ eyeballs, you need to market where they’re looking. That’s why using location-based  advertising to target mobile device users is a smart marketing strategy.
  • IP address marketing lets you use that location information to target your marketing.
  • GPS marketing lets you target promotions based on this location information.
  • geofencing marketing involves setting up a virtual location or radius so that you can market to people with in that area. Related to that, proximity marketing lets you target advertising and marketing campaigns to people who are within range of a geofence you have previously setup.
  • Beacon marketing or beacon advertising allows you to use physical devices called beacons within the premises of a business to target marketing to people who are within range of that beacon.
  • Blueprints create geographical boundaries around points of interest and locations.
  • Proximity targeting lets you reach your desired customers in real time in or near locations you have previously geofenced.
  • Weather targeting lets you use prevailing or upcoming weather conditions to target ads and marketing promotions.
  • Geoconquesting is about using location data to win business from your competitors.
  • Audience targeting lets you market to people based on location, online and offline behavior, demographics, interests, and more.
  • Location-Based Marketing Benefits
    • teresastas
       
      There are 4 major marketing benefits to location based advertising. 1. Location Targeting (target ads to customers within a range of your business or competitor). 2. Data Offerings (marketers can gain deep understanding of customers shopping behaviors). 3. Enhanced Targeting (personalizing ads to the consumer making conversions more likely and improving ROI on ad spends). 4. Cost Per Visit Performance Model (you only pay when the consumer clicks on the ad, visits the store, or hits a certain number of impressions)/
  • 1. Location Targeting
  • 2. Data Offerings
  • 3. Enhanced Targeting
  • 4. Cost Per Visit Performance Model
  • Location-Based Marketing Disadvantages
    • teresastas
       
      Four disadvantages of Location Based Marketing. 1. Opt-In Requirements (consumers must give permission for apps to access location data). 2. Non-Smartphone Users (although this is becoming increasing irrelevant consumers without smartphones can't be geotargeted). 3. Inappropriate Targeting (It's important to segment your audience properly to get conversions). 4. Ineffective Location Data (the effectiveness of geolocation marketing relies on accurate location data).
  • 1. Opt-In Requirements
  • 2. Non-Smartphone Users
  • 3. Inappropriate Targeting
  • 4. Ineffective Location Data
  • Location-based marketing is an extremely effective tool for getting the word out about your business. It’s had the most success in boosting in-store traffic and increasing brand awareness. It’s also a relatively cost-effective form of advertising compared with other advertising methods.
  • What is Location-Based Marketing?
    • teresastas
       
      This article covers location-based marketing, explaining that it is when we use location data from a consumers device to display relevant content to them. It also discusses the importance of location0based marketing and why we should be using it, citing that "consumers now spend more time daily on mobile devices than watching TV". We learn that there are many types of location-based marketing but the six key types are IP address marketing, GPS marketing, geofencing marketing, proximity marketing, beacon marketing and blueprints location-based marketing. The article also discusses how to use location-based marketing correctly and the benefits and disadvantages.
  • Opt-In Requirements Place-based advertising only works when users use the location technology on their phones AND give verified apps access to that data. However, many people don’t do this because of privacy concerns. Without their participation, there’s no way to use location targeting with this group of users.
  •  
    Opt-In Requirements When learning about location based marketing, I immediately thought about the opt-in requirements that many shoppers would not agree to. Because our phones are sued for everything, allowing such access can pose concern for privacy threats.
bingkunwu

Impact of AI and robotics in the tourism sector: a critical insight - 1 views

  •  
    Technology has amassed influence in different and dynamic sectors of the economy. Tourism has become the following field that Artificial Intelligence and robotics seem to merge their roles and optimize service and customer experience to evade any current challenges and change the sector. Through a systematic review of AI and robotics as emerging study designs in tourism, radical complementary dimensions to the future of tourism prompt a proactive strategy to make travel arraignments simpler, customized, automated and insightful. As AI allows continuous learning for machines, the introspective field will monetize such knowledge to learn about travellers' behaviours and interests to inclined personal experience. Tourism marketing needs a positive and improved change that will undoubtedly venture into a safe world from the infective Covid-19 pandemic and enhance expertise in applying Robotics and AI. The infrastructure of tourism as a sector with destinations, hotels, and travelling will be endowing the use of AI to prompt it to surpass human performance. Through AI, a wide range of information will be collected, stored and utilized to calibrate the center of satisfaction in the experience shared. Devices such as Virtual Reality, Facial recognition, Chatbots, Google maps, robots, and language translators are set to give the first experience in regulating destinations and facilities and optimizing services within the sector.
mattiebell

Top 10 Hospitality Technology Trends for 2023 - 0 views

  • role of technology in hospitality businesses has drastically expanded.
  • Most of this activity relies directly or indirectly on technology, making IT more important to hotel operations and the guest experience than ever before.
  • Today, many guests prefer technology over human interaction for simple tasks.
  • ...11 more annotations...
  • There’s a whole range of basic guest requests that can be automated with the right technology, which frees hotel staff up for other activities that enhance the guest experience
  • The room phone of the future may serve as a hub for a larger connected experience.
  • the demand for bandwidth at hotels is only going to grow.
  • Many guests are even beginning to include these kinds of technologies in their online hotel search criteria, so hospitality businesses that lack them may eventually find themselves at a disadvantage.
  • These tools allow hotels to find out about guests’ wants, needs, desires, complaints and more—and jump into the conversation if it makes sense.
  • Modern meetings run on technology.
  • And if you see an opportunity, you can get out in front and begin planning accordingly. After all, in hospitality, every advantage cou
  • increase in a migration to cloud technologies.
  • Something as complex as that needs a single hub from which to operate—and guest apps for personal mobile devices are the natural place to host all of these functions.
  • The virtual reality market is expected to grow from $16.67 billion in 2022 to $227.34 billion by 2029.
  • In 2023, sustainability is going to make its way further up the list of must-haves for hotel guests. In fact, it’s already happening. Kind Traveler’s 2022 Impact Tourism Report found that a resounding majority (96%) of survey respondents said it’s important the money they spend on travel makes a positive impact on the places they visit.
  •  
    This article discusses the top 10 communication trends in hotel technology. It shows that the role technology plays in hotel will only continue to grow because like mentioned a lot of activities directly or indirectly use technology. Some of these trends include things like service automation, guest apps, and location based services. These advances will allow hotel staff to be more focused on customer satisfaction and improving hotel operations.
  •  
    This article discusses some of the main trends that will advance the hospitality industry throughout the new year. It covers many of the topics we discussed in the lecture, such as virtual reality, the importance of innovation, and key modernization concepts. It also talks about subjects relating to sustainability and green topics that will drive how the hospitality industry plans to remain a carbon-managed entertainment option.
rnobl005

How Facial Recognition Is Shaping the Future of Conferences - Skift - 5 views

  • How Facial Recognition Is Shaping the Future of Conferences – Skift
    • rnobl005
       
      MODULE 2: Hardware and Software (Rebecca Noble) I did a deep dive into recent developments in the hospitality software world and came across this article from September of 2017. It focuses on facial recognition software and there were some really great takeaways that I thought would be beneficial to share with all of you. The software mentioned here definitely falls under Application Software. The article gives multiple examples of how facial recognition software can be utilized in the hospitality industry, specifically events and conferences. The main benefit of this from an event planner's perspective is easing the registration process which the article mentions is one of the most difficult parts of event logistics. Coming from an events background I can definitely attest to this statement. In one instance, Zenus (the software mentioned) made the check-in process run 5 times faster for attendees to uploaded their photo to the system compared to those who didn't. Thanks to this innovation, event planners can use their time more efficiently. Instead of focusing on the headache of check-in they can make sure the actual conference is running on track. The article also says that it's not as expensive as you would think. Additionally, this benefits attendees too because they can zip through registration and get right to the trade show floor or speaker they want to hear. The end of the article mentioned another application of the facial recognition software: a "smile swag" vending machine. Hampton Hotels tapped into the experiential aspect here - people were interested in getting a prize but they also wanted to see how the machine worked. What I liked about this is that it made technology fun. I noticed a lot of students in the lecture video thought that technology puts barriers into the hospitality industry because you lose the personal connection. But here software doesn't come off as cold. Hampton encouraged people to smile and in doing so hopefully g
  • High-tech software companies and event production firms are rolling out new technologies
  • improve event security, streamline the check-in process, and measure the attendee experience.
    • rnobl005
       
      These are some of the benefits of incorporating the facial recognition software at a conference or event.
  • ...7 more annotations...
  • speeds up the check-in process, prevents registration fraud, and adds an extra level of security to an event or conference by ensuring that the person who registered for the event is actually the person attending
  • Of the more than 250 guests that attended, most of whom were in-house corporate event planners, 126 used the facial recognition check-in, resulting in a process that was five times quicker than the barcode or QR system used at the previous year’s events.
    • rnobl005
       
      Here is where the article mentions the software's impact on how much it can speed up the check-in process. Attendees don't necessarily have to participate, it's more of an additional tool. Not everyone may be a fan of this type of integration at an event but I definitely would be.
  • “insanely cost-effective” option,
  • facial recognition can drive down the costs of check-in to less than a dollar per attendee.
  • You can use a basic Android phone or an iPhone or tablet to work with the process, so you don’t have to invest a lot of money to make that work for you,” Wynant said.
    • rnobl005
       
      I thought this was a really smart feature. The software works on platforms that companies already own potentially so there is little overhead financially.
  • Hampton Hotels partnered with agencyEA to create a vending machine that used facial recognition technology to dole out “smile swag.”
  • I think brands are starting to see it as having a really good opportunity to broaden what some of their goals are and engage audiences in new ways
ahyla001

WiFi Proximity Marketing: Strategies and how they work | Purple - 3 views

  • time comm
  • QR (Quick Response) codesWiFi (Wireless Fidelity)NFC (Near Field Communication)RFID (Radio-frequency identification)GeofencingBLE (Bluetooth Low Energy) beacons
  • Besides the end-users mobile device, a collection of location-based technologies (LBS) is needed to successfully utilize proximity marketing.
  • ...7 more annotations...
  • The downside to using the QR code strategy is getting users to make the initial interaction and additional print material may be necessary. 
  • Businesses can utilize their free WiFi offering as a new channel for marketing directly to customers.
  • NFC tag uses don’t stop at the point of sale system, in fact, the knowledge gained from each purchase and interaction further improves the insights businesses have, meaning over time, customer segmentation and messaging become more focussed.
  • The definition of geofencing in proximity marketing is defined as the ability of a company to micro-target people based on the places they go.
  • For example, a sportswear brand may want to target those at a sports event and so will draw their geometric radius around the venue of the event. Patrons that attend with their devices ‘location-enabled sensors’ settings turned on are allowing their GPS to share their location data with their service provider (SP).
  • The convenience store chain attached BLE beacons to trolleys, and baskets to track customer movements when entering, leaving, and moving around its stores. With the movable and planted roof beacons in place, Nisa was able to accurately collect a large pool of geometric insights that fed into one central cloud for further analysis. From these gatherings, Nisa will have been able to understand customer dwell times and see which product aisles were most popular.
  • Geo-loyalty is a method of utilizing proximity marketing methods to boost customer loyalty and drive app usage for higher conversion and engagement rates.
  •  
    This article is about Proximity Marketing and the many different specific ways it may be applied. These applications include: QR Codes, WiFi, NFC, RFID, Geofencing, and BLE Beacons. In all of these cases, it is vital to proximity marketing that there be an end-user mobile device (such as an iPhone or Android) as well as location-based technologies. We are all fairly familiar with QR codes as those have become widely used during the pandemic. What we may not have considered though, is how logging into a WiFi gives a lot of information about you to the business, as well as a future means of communicating with you (assuming you made an account and/or gave them important information such as an email address). Geofencing is also really cool because it allows companies to set up a virtual boundary that collects data from mobile devices that pass through that boundary. This allows a business to truly know what kinds of consumers go in and out of whatever establishment the geofence outlines.
« First ‹ Previous 1241 - 1258 of 1258
Showing 20 items per page