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nbrac002

Transforming Disruption Into Opportunity: Post COVID-19 Hotel Customer Experience | Hospitality Technology - 1 views

hospitalitytech.com/d-19-hotel-customer-experience

disruptive innovations hospitality hotel business Tech travel technology

shared by nbrac002 on 25 Aug 21 - No Cached
  • With airline travel down by a staggering 90+ percent between mid-March and now (compared to last year), and hotel occupancy rates hovering in the low-single digits, global travel industry experts forecast a $2.1 trillion dollar loss for 2020, and a slow recovery that could take years.
  • oday’s new “norm” for user experience is the singular result of a worldwide health crisis that has already driven each and every travel and hospitality company into swift and decisive action,
  • and will require thoughtful and meaningful investments in digital technologies to improve the customer experience.
  • ...11 more annotations...
  • Hotels are looking for innovative ways to communicate with customers, meet unprecedented demand on call centers, or have contact center staff work from home.
  • Going forward, all guests – not just loyalty reward members – will likely use a mobile device for reservations, check in and get room keys, bypassing the front desk altogether.
  • Hotel entrances may include thermal scanning at the entrance, and guest rooms and conference facilities will be sanitized between uses. Connected room technologies would allow guests to control the lights, temperature, curtains, television, entertainment and more in the room with their own smart device or contactless gesture control.
  • A profusion of devices and wearables, equipped with geographic mobility technologies, that track and provide data anytime, on any device.
  • More pervasive use of digital labor to augment human staff or automation
  • interpret and execute more than just transactional, process-driven actions.
  • Predictive analytics
  • monetize big data
  • Enabling technology support will be critical for these operational changes. Hotels will need to constantly track customer feedback and social media response and manage inevitable setbacks and negative reviews with tweaks to their customer experience strategy.
  • personal safety as well as customer data
  • Travel and hospitality companies that manage the impacts of this crisis unambiguously and compassionately will generate increased value for their organizations and ultimately emerge even stronger than before.
  • nbrac002 on 25 Aug 21
     
    With the impact that COVID-19 has had on the travel and hospitality industry, companies have had to turn to digital innovations to improve customer experience and regain trust. Innovations such as digital temperature checkpoints, connected room technologies, and digital labor can increase safety and allow hotels to operate during a crisis in a way that still provides the upmost customer experience. Those who capitalize on these innovations in a timely manner, and who manage the impact of COVID- 19 compassionately, may increase both their customer confidence and their value as an organization.
ecast038

The Truth About Self-Serve Kiosks At Fast Food Restaurants - 0 views

www.mashed.com/...iosks-at-fast-food-restaurants

food restaurants kiosks self-checkout mobile business

shared by ecast038 on 05 Nov 21 - No Cached
  • self-serve technology is not only making fast food service more efficient, but also subtly changing customer behavior. Namely, it is encouraging people to spend more
  • elf-serve kiosks increase customer spending, on average, by 20%, and this figure is borne out by data presented in a 2015 Harvard Business Review article. According to the review, major chains, including Taco Bell, McDonald's, and Chilis have all reported self-serve kiosks generating larger sales than in-person ordering, usually by a margin of 20%. In one instance, McDonald's even saw sales increase by as much as 30%.
  • On the one hand, standard industry practices such as "upselling" (promoting premium goods, add-ons, and customization) are programmed right into the machines. Human cashiers may neglect to upsell, but self-serve kiosks can't help but do so (via FoodTec). Given the visual nature of self-serve kiosks, upselling can be cleverly woven into the menu itself, and more easily escape customer notice. 
  • ...2 more annotations...
  • In a 2017 study published in the Journal of Retailing and Consumer Services, researchers demonstrated that touch screens create "experiential and effective feelings" in customers — and, moreover, a greater sense of privacy. In short, customers are happier and more self-assured when using self-serve kiosks, and are therefore more likely to spend more.
  • Using a self-service kiosk can be a joyful experience, but one that comes at a cost if you're not careful.
  • ecast038 on 05 Nov 21
     
    The self-serve kiosks or unattended POS systems are changing the customer behavior and getting consumers to spend more. Many major chain restaurants have incorporated them in their business such as Chilis, McDonalds and Taco Bell. Kiosks tend to upsell the customer while regular cashiers may not. Self serve is bette for business, not so much for the customers wallet.
jblan183

Hotel Concierge Software. What it is and why your hotel needs it. - 1 views

www.triparound.com/hotel-concierge-software

concierge Tech POS software

shared by jblan183 on 02 Nov 21 - No Cached
  • While room booking has been highly modernized, the same can’t be said for the activities and services offered by the hotel.  Experiences such as spa, tours, and excursions play a vital role in the guest’s overall experience. Modern travelers like Millenials want to dive deep into the culture of the location they are visiting and experience it at its fullest. Even a great hotel room and good service are no longer enough.
    • jblan183
      jblan183 on 02 Nov 21
       
      Since most Millennial parents, according to triparound.com, work remotely, they have become more adventurous compared to prior generations, being able to work while they vacation as well as make enough of a living to afford more adventurous excursions over traditional hotel stays at the Marriott International hotels.
  • By having all activity bookings in one organized, online platform concierge teams and hotel staff can enjoy a much better collaboration. All knowledge and bookings are shared through the software.
  • A big part of the concierge’s role is the development of meaningful relationships with the hotel’s guests in order to better understand their needs, enhance their experience, and delight them.Unfortunately, due to inefficient activity booking methods, concierges often lack the time needed to do that. With a hotel concierge software, all activity bookings can be done with a click of a button (literally) , and thus they have more time to come closer to your customers, assess their needs, and emphasize on the personal touch. 
    • jblan183
      jblan183 on 02 Nov 21
       
      As mentioned below by Remy Merckx, Global VP of Digital from the Radisson Hotel Group, technology is "an accelerator to get in touch with the customer," increasing the nymber of potential interactions and improving the personalization capabilities during traditional touchpoints like check-in or at the concierge desk.
  • ...1 more annotation...
  • What is a hotel concierge software?In brief, a hotel concierge software is a digital platform that allows the efficient organization of daily operations, planning, collaboration, and booking of experiences for concierges.In other words, it empowers concierge teams toHave better collaborationReduce downtimeMonitor the performance of your hotel’s experiencesMake bookings without the need for physical presence by the guest
nixalexa

3 Reasons Why Hotels Should Invest in Augmented Reality | Hospitality Technology - 0 views

hospitalitytech.com/hould-invest-augmented-reality

shared by nixalexa on 16 Mar 20 - No Cached
  • By the year 2025, the market size of augmented reality will reach $198 billion, and the hospitality industry is going to be one of the major players that helps AR reach this revenue goal.
  • Starwood, Marriot, and Holiday Inn are already making a difference in the industry by leveraging this technology.
  • Guests can see the virtual layout of the space they are thinking of booking and go on to view other amenities such as the pool, spa, restaurant and gym.
  • ...4 more annotations...
  • For instance, a guest could point their smartphone in any direction within the hotel and get information on things such as maintenance issues, updates on housekeeping status, directions to the pool or spa, etc.
  • While wearing Google Glass, staff members have the ability to see important guest details: Is this a new or loyal customer? Do they have room preferences? Are they at the hotel for business or pleasure?
  • However, hotels could implement AR in the form of Google Glass to help with this issue.
  • However, did you know that AR technology was invented back in 1957? Obviously, it has taken the world a really long time to adopt and embrace it. But now, the world is ready to use this immersive technology, not just for gaming, but for business purposes too.
    • nixalexa
      nixalexa on 14 Nov 21
       
      The technology business is just growing and getting smarter as the years pass by. It has gotten to the point where most business require technology to run properly and do well, in Hospitality, technology is an investment. When hotels use robots, AIs or ARs they are investing in these devices to help their business and create a better experience for internal and external customers. When hotels or restaurants they need to be careful with certain technologies as robots might make a guest uncomfortable rather than intriguing them if a robot is part of their experience more than an actual person. Which falls into the concept of personal touch when speaking about the guest or customers experience. Like mentioned in the zoom meeting regardless of some individuals being uncomfortable or feeling like computers and robots are going to take over the world, these technologies are becoming the future because of their benefits that might not be given from one person, like a robot speaking over 5 languages (a quality many employees might not have) can help in an industry that is so international like Hospitality and Tourism.
  • Taj Buckley on 16 Mar 20
     
    The hospitality industry by the year 2025 is going to be a major player that could help AR reach its goal as a $198 billion sector. With this AR technology guest would have access to a virtual layout of the property they are booking and even the room they are staying in. With the aid of wearable technology like google glasses guest recognition could give staff important information about a guest checking in like if they are new or loyal customer and the preferences they may or may not have. AR could also be used by the guest on site to get directions within the hotel.
ivonneyee

Modern Management Technologies in the Hospitality Industry - 2 views

The article talks about how it's worth investing in proximity marketing to increase the speed of a customer's decision, increase engagement, and eloyalty. The article states that marketers who know...

started by ivonneyee on 22 Nov 21 1 follow-up, last by ivonneyee on 22 Nov 21
mmorr116

What are the hospitality trends for 2022? | By Jordan Lillis - Hospitality Net - 0 views

www.hospitalitynet.org/...4107562.html

hospitality trends marketing technology

shared by mmorr116 on 22 Nov 21 - No Cached
  • With so many people viewing and booking your hotel via mobile, it’s crucial you invest in the right technology that will allow your guest’s experience to be as seamless as it would be on desktop – even more so if possible!
  • In 2023, it is projected that there will be over 295 million mobile internet users. Currently, approximately 83% of the US population are mobile internet users. Give them a flawless booking experience or lose potential guests at your peril.
  • As well as mobile, using smart technology products to personalise your guest experience will be crucial.
  • ...1 more annotation...
  • Other smart technology will also be helpful in enhancing the guest experience. Things like offering wifi throughout your property
  • mmorr116 on 22 Nov 21
     
    With the expected boom of mobile internet users, investing in the right technology for eMarketing and proximity marketing will be key in personalizing guest booking and experience. Using smart technology products (wearables etc.) will also create competitive advantage.
rhera004

9 Event Management Software That Will Make You a Rockstar - 2 views

whova.com/...ing-software-make-you-rockstar

shared by rhera004 on 27 Mar 17 - No Cached
  • Event organizers are planners to the core. If you’re an Event organizer, you likely have a unique gift of being able to see both the big picture as well as the unique steps and resources needed to get to that vision.
  • Now that we’ve given you a high-level overview of the most popular event management software, you can confidently decide which options to explore. Keep in mind that it’s not about which software we say is best, it’s about what works best with your personal style. After all, the right tool could very well turn you into a rockstar event organizer.
  • it can help with event registration, event marketing, attendee engagement through the conference app, event website creation and agenda management, attendee check-in, name badge generation, and more
  • ...40 more annotations...
  • you need event management software that can save you time, keep you organized, and take care of every detail of your event
  • There is a ton of event planning software on the market
  • Organizers' Favorite Event Management Software
  • Eventbrite This is a popular ticketing solution for Events ranging from small meetups to large concerts. The system is customizable and allows people to register from their phones. You can use it to send email confirmations and reminders.
  • Whova (All-in-One Event Management Software)
  • Whova all-in-one event management software enables you to seamlessly manage your event from beginning to end within one system. It provides flexibility to opt in/out of certain functionalities according to your needs
  • Trello
  • There are many platforms that help you collect and display tweets about your event on a big screen in real time. One of the first social media walls, Everwall (formerly Tweetwall) gets posts on displays quickly and also provides extensive moderation, customization, and advertising options.
  • This is a project management software
  • It has a strong visual interface, simple usability, and collaboration features.
  • OpenConf
  • OpenConf is a conference management software used by many academic conferences. It allows organizers to call for paper submissions, build peer-review process, and approve and publish content.
  • Users can search session information with built-in search functionality. OpenConf provides a website builder and online registration as well.
  • Boomset
  • Boomset provides check-in, on-demand badge printing and guest list management system. It allows facial recognition check-in and tracking attendees with RFID-enabled wristbands. Using badges and wristbands, attendees can even purchase merchandise, meals, drinks during events.
  • Everwall
  • Event management software is an Event planner's best friend
  • WordPress Theme
  • WordPress is a popular content management system used by over 80 million websites and fully customizable thanks to many themes and plugins.
  • It enables users to crowdsource top questions in order to drive meaningful conversations.
  • Slido
  • Last updated: June 1st, 2021
  • 10 most stressful jobs
  • , so you can streamline your event to stay more productive and generate more revenue.
  • 9 best event management software
  • As you may still be unsure whether your next event will be virtual or in-person,
  • Start by prioritizing your needs.
  • obile-friendly?
  • m
  • some organizers think the fee is a bit high.
  • Wix is a general website builder, not an event planning software, but there are a few built-in themes for event websites.
  • The Whova app has the highest ratings in app stores among all event apps and offers customers many time-saving tools.
  • research heavy academic conference
  • isn't currently accessible on mobile,
  • facial recognition check-in, organizers can also track attendees with RFID-enabled wristbands.
  • popular resource for team communication
  • If you're into the 'to-do', 'doing' and 'done' task management approach,
  • no master calendar view
  • Whova
  • live polling tool,
  • alexgold12 on 27 Mar 17
     
    The software listed in this article will help with productivity of an event or project.
  • ...1 more comment...
  • mtorres619 on 03 Apr 17
     
    This article talks about eight-event planning management softwares that will help event planners perform like rock stars. No matter how talented a person may be it is not easy to remember everything and be able to perform at high levels without the assistance of special software. The article has helped streamlined the best event planning softwares to narrow down the best for work for each consumer. Following are a few discussed in the article: o Google drive - By using Google Drive's documents, folders, and spreadsheets it can help manage and collaborate on content and ideas. o Whova event Management - can help manage an event in one place. Significantly boosts attendee engagement and networking, which results in winning the best event Technology Award 2016. o Asana - Has a great smartphone app, in addition very helpful for both the big picture task management view, as well as narrowing in on the detail. o Allseated - Good for planning weddings, helps design floor plans, seating arrangements, manage the guest list, etc. Essentially, after reviewing all the software's it would be important for the event manager to pick the best one to fit their specific job tasks and personal preferences.
  • Luis Valdivia on 18 Feb 20
     
    With the continuous developments in technology and its adoption in the hospitality industry, businesses are increasingly adopting event management software to enhance their performance and performance. This article looks at eight of the leading event management software that businesses can choose from. The article is a great read to all individuals in the event management business.
  • rhera004 on 25 Sep 21
     
    9 Event Planning Software tools- While this page does point out benefits of other Event planning software its basically a Whova ad.
xrive007

How Restaurants Are Using Technology to Deliver Better Customer Service - 0 views

www.forbes.com/...eliver-better-customer-service

restaurants technology customer service mobile

shared by xrive007 on 02 Oct 21 - No Cached
  • The next frontier for social media and smartphones may well be the restaurant table.
  • So far, restaurants have been slow to take to technology, but a few chains are breaking new ground.
  • Mobile ordering.
  • ...19 more annotations...
  • This is one area where fast-food chains are in the forefront.
  • iPad order kiosks
  • Facebook ordering
  • Why wait in line if you can file your order at a kiosk immediately, and then sit down and relax?
  • Diners
  • This may be the biggest technology leap coming in the next year, as nearly 100 percent of restaurant owners say they plan to have a Facebook presence by next year.
  • This is a fairly low-cost add-on to make, and it has the potential to grow sales, which always gets a restaurauteur's attention.
  • Digital menu boards + smartphones
  • Tabletop e-waiter & checkout
  • Hand them a restaurant iPad they can self-checkout on where their card doesn't leave their sight, and they're happy.
  • it even suggests additional items to order, and the company reports it cuts 7 minutes off the average diner's stay.
  • Games while-u-wait
  • Watch for fast-food restaurants to change menus more often, because digital menu boards make it so much easier than manually changing prices and items.
  • Online coupons
  • Digital signage also allows quick-serve restaurants to provide entertainment and interactivity while you wait in line
  • Tech-savvy diners expect elegant solutions that work
  • restaurants that can get it right, integrating technology that makes customers happy and turns tables faster will be a no-brainer.
  • Gaming industry sources report McDonald's is projecting gesture-enabled games onto restaurant floors for kids to play while they wait for Happy Meals
  • More restaurants are using digital coupons, and diners gobble them up
teallemejia

Enhancing Hospitality Sustainability through Technology - A/O PropTech - 0 views

www.aoproptech.com/tainability-through-technology

technology sustainability hospitality

shared by teallemejia on 02 Oct 21 - No Cached
  • Increasing consumer sentiment and corporate social responsibility towards sustainability are pushing for the industry to adapt.
  • Through the use of systems such as Install solar photovoltaic (PV) systems or combined heat and power (CHP) fuel cells for onsite energy generation, hotels can reduce dependence on fossil fuel sources as well as utility costs.
  • Another impressive example is the Hilton of Fort Lauderdale hotel that has combined green power and design through the installation of six wind turbines which now sit proudly on the roof of the hotel.
  • ...4 more annotations...
  • Opting for tech-enabled energy management is also cost-efficient. The use of sensors can lead to savings of 30-50% on lighting costs.
  • Additionally, sensors can detect if a guest has left the room and adjust the heating, accordingly, turn off lights, and even notify the cleaning staff that a room is ready to be cleaned.
  • Food waste management technology 
  • Operational platforms could be used to gather data around food preferences to allow kitchens to propose more tailor-made menus.
  • teallemejia on 02 Oct 21
     
    I remember when we used to stay in hotels when they started being greener by suggesting their hotel guests to reuse towels and only put them on the floor if they wished for them to be replaced. In today's world with so much technology hotels can be more successful at being eco friendly. This is a must because consumers are wanting to see hotels implement more impactful eco-friendly efforts. The article talks about how hotels are making the switch by renewable energy production, smart energy management and food waste management technology. These are just some ways that hotels have started using to improve sustainable practices with use of technology.
cingram21

How Artificial Intelligence Is Changing the Future of Digital Marketing - Business 2 Community - 0 views

www.business2community.com/...-of-digital-marketing-02432101

shared by cingram21 on 03 Oct 21 - No Cached
  • Artificial Intelligence (AI) can think, read, and react almost like humans when trained with a large enough data set.
    • cingram21
      cingram21 on 03 Oct 21
       
      This provides some insight into artificual intelligence with a primary focus on developments in digital marketing. I especially found this helpful because it discusses analyzing large amounts of data that we as humans cannot make fair and unbiased decisions on. This is similar to the revenue management systems in use today. It also discusses the role fo chatbots in marketing. The article also ends with a few case studies.
  • Menial and redundant tasks like data entry, segregating leads from a marketing campaign, and responding to FAQs by customers can be easily handed over to chatbots and AI.
  • a machine learning model estimating the likelihood that a customer will churn can uncover factors driving churn rates and enable decision-makers to change business strategies and processes.
  • ...8 more annotations...
  • By analyzing data, AI can easily predict the purchasing behavior and decision-making of target customers, improve user experience, and provide customers with what they really need.
  • AI is unlocking the potential of hyper-personalization through personalized product recommendations, intelligent content recommendations, and customer support suggestions.
  • According to a recent survey, 71% of marketing respondents say that brands do not understand consumer fundamentals. Therefore, 66% of marketers said they want brands to invest more to build customer awareness and relationships.
  • You no longer need to invest your time into menial tasks like responding to repetitive queries or FAQs to market yourself and your business because AI assistants like AmazonEcho can do it for you.
  • From purchase to flight booking, to giving you necessary recommendations and even financial management.
  • Product recommendation utilizes technology to create personalized content recommendations for users, such as people who buy X also buy Y.
  • Machine learning and auto-learning analyze the data of millions of consumers and generate the best time and day of the week to contact users, recommended frequency, and the most intriguing content in the subject and title of the email, which will lead to more clicks of the mail. The A / B test is time-consuming and may have some errors. So, in this sense, AI is your best friend in personalizing each subscriber’s email content.
  • By 2021, 75% of enterprises will use AI for their businesses.
bruss031

The future of hospitality tech: keyless entries, welcome robots, and more - 0 views

thegadgetflow.com/...ntries-welcome-robots-and-more

Hospitality Travel Technology

shared by bruss031 on 03 Oct 21 - No Cached
  • Tourism is an industry that merges markets with the power of defining entire local
  • es.
  • With the amazing advances in technology we see these days, it shouldn’t come as a shock to anyone that tech affects these industries as well.
  • ...6 more annotations...
  • These tours would provide you with clearer walkthroughs of hotels before they book them. This way, you’ll have an opportunity to get a deeper preview of where you’ll be staying.
  • They’re there to greet you kindly and provide information—even drinks and snacks! It’s a nice touch that’s sure to enhance your guest experience.
  • So it’s nice to see that some hotels are looking to adopt smart home features to create advanced and comfortable environments for their guests.
  • Additionally, keyless entry is also trending.
  • In a time of COVID-19, it makes sense, too, that some might want to limit contact, so the ability to place an order electronically and receive food or items is a nice option to have.
  • Given the above examples, it really is quite exciting to see how the hospitality industry is evolving. It’s only natural for establishments to embrace technology as it becomes more commonplace, and many hotels can feel a little behind in doing so.
  • bruss031 on 03 Oct 21
     
    This is a great article to visualize and read about all the technologies that are changing the way we as consumers are able to enjoy hospitality and tourism. The large portion of this article encompasses all of the technologies being implemented around the world in a variety of tourism settings. Everything from allowing consumers to take a virtual tour of a hotel room before booking a stay to welcome robots that greet patrons after a long travel journey to their final destination. Technologies like these are a nice breath of fresh air within the industry and are being used to help elevate the guest experience without removing the personal touch the hospitality industry has become known for.
dlevine4195

Has COVID-19 Made Hotels More Sustainable? | The Manual - 0 views

www.themanual.com/...hotels-sustainability-covid19

sustainable hotels green tech

shared by dlevine4195 on 04 Oct 21 - No Cached
  • These changes have largely been in the form of eliminating that most universal embodiment of hotel amenities, single-use plastic bottles for things like shampoo and soap, and reducing water usage.
  • hotels are also being savvier with energy usage, like using LED light bulbs and taking steps to gain environmental certifications like the Leadership in Energy and Environmental Design (LEED) certification from the US Green Building Council.
  • But the pandemic boosted the necessity of being able to do things while having limited contact with other people, and many hotels implemented remote, contactless check-in, room entry, and even food or amenities access.
  • ...10 more annotations...
  • Among its benefits, touchless tech is more energy-efficient and can eliminate the need for paper or the increased usage of non-ecofriendly cleaners. 
  • due to the lack of guests, there was a decline in the use of chemicals from cleaners and a reduction in carbon emissions.
  • This included a “dramatic increase in the use of disposable utensils, packaging, etc.”, that some sustainability initiatives were canceled or put on hold, and that “stronger, more toxic” chemicals were being used for cleaning and sanitizing.
  • Some hotels, though, took the pandemic as an opportunity to switch to more eco-friendly cleaning options
  • 2018, Hilton announced a whole host of environmental and social responsibility goals as part of its Travel with Purpose 2030 Goals
  • setting carbon reduction goals in line with the Paris Climate Accord, reducing water use by half, sending no leftover soap to landfills, and overall cutting its environmental impact in half by 2030.
  • However, that lack of guests allowed Hilton to start implementing other parts of their impact reduction plan, like having some of their hotels switch to using renewable energy. 
  • heir guests. Sustainability and eco-friendliness are more important for travelers and hotel guests than ever.
  • global travelers want to “travel more sustainably in the future,” and their 2019 Sustainable Travel Report highlighted that 70% of travelers are more likely to choose and book accommodations that are eco-friendly. 
  • Although current practices like using non-eco-friendly cleaning products and getting rid of unwanted waste may be cost-effective and save hotels money now, these and other findings show that travelers are willing to pay for hotels that go the extra mile for the planet, which will earn hotels loyalty.
  • dlevine4195 on 04 Oct 21
     
    This article discusses how the pandemic has strongly impacted many hospitality companies to be more "green" for the future.. From contactless key options, to minimizing food waste, to using technology to reduce unwanted waste like paper, it is helping set new green goals for the our planet and future of the industry.
jblan183

Hotel tech bosses urge better multi-platform integration | PhocusWire - 0 views

www.phocuswire.com/ter-multi-platform-integration

Hotel Tech Integration Technology

shared by jblan183 on 18 Oct 21 - No Cached
  • The independent report (not put in the field by an existing tech brand or hotelier) from hospitality consultant Josiah Mankenzie found that over 80% of chief information officers, chief technology officers and chief operating officers of hotel brands wanted their PMS provider to concentrate on integrations.
  • Other noteworthy items in the survey included some relief for PMS vendors, with around 70% of respondents expressing they are satisfied with their current supplier.
    • jblan183
      jblan183 on 18 Oct 21
       
      From the Property System Management Survey website, it is shown in their survey that out of the 56 persons surveyed, most of them were somewhat satisfied with their current supplier; They are satisfied, but most believe they could have gotten an even better value from other vendors.
  • Half of respondents said supporting integration with other vendors, compared to 15% for growing revenue, 11% for time-saving functionality. Other factors such as mobile usage, security and cost all came in 5% or lower.
    • jblan183
      jblan183 on 18 Oct 21
       
      To further clarify this, the 56 persons surveyed say that the most important value provided are the integrations provided, highlighting the necessity as the survey was done when COVID-19 had hit the Hospitality and Tourism Industry hard, creating obstacles to the hotel tech bosses.
sydneywolfson

Cloud computing 101: Advantages and disadvantages - 0 views

www.rcrwireless.com/...cloud-computing-tag31-tag99

shared by sydneywolfson on 24 Jan 22 - No Cached
  • cloud computing is the delivery of on-demand computing resources – everything from applications to data centers
  • Worldwide access means teams can collaborate from widespread locations.
  • Hardware failures do not result in data loss because of networked backups.
  • ...7 more annotations...
  • “utility” pay structure means users pay only for the resources they use.
  • Service providers regularly update offerings to give users the most up-to-date technology.
  • Cloud-based applications and data are accessible from virtually any internet-connected device.
  • Downtime: This may be one of the worst disadvantages of cloud computing. No cloud provider, even the very best, would claim immunity to service outages. Cloud computing systems are internet based, which means access is fully dependent on internet connection.
  • Cloud computing disadvantages – security and privacy:
  • emote access is the user’s responsibility and, in any case, no system is perfectly secure.
  • Cloud computing disadvantages – vulnerability to attack: In cloud computing, every component is potentially accessible from the internet.
  • sydneywolfson on 24 Jan 22
     
    This article talked about the advantages and disadvantages of cloud computing. Some advantages include the accessibility, savings, security, the world-wide access, the data backups, etc. The disadvantages mentioned were the vulnerability to attack, meaning hackers can potentially access your data from the internet. Also, since cloud computing depends on the internet, there can be issues when the wifi is working properly.
avanzado

GDS System: What is And Why Should Hotels Use a GDS System? - 1 views

www.revfine.com/gds-system

hospitality technology

shared by avanzado on 30 May 20 - No Cached
  • For hotels, the number one advantage of using a GDS is the increased demand that can be generated. This is because a global distribution systems represents a single entry point for a huge number of travel agents globally.
  • a hotel will need to pay a small initial setup fee, along with transaction fees, which are applicable to each booking on an individual basis. In some cases, an agency fee may also apply.
  • The precise fees involved can vary significantly, depending on the travel agency, GDS and type of booking, but fees of around 10 percent are not uncommon.
  • ...2 more annotations...
  • A GDS sytem stands for “global distribution system” and is a network, which facilitates transactions between companies in the travel industry. These networks are then used by travel agencies, who are provided with real-time inventory and pricing information for hotel rooms, as well as airline tickets, car rental services and other products.
  • While hotel owners may prefer direct bookings, the reality is that global distribution systems continue to serve as a vital distribution channel. Through the use of a GDS system, a hotel has the capacity to reach travel agents and a much wider customer base, resulting in increased demand, more bookings and greater revenue
  • Kevin Sepulveda on 30 May 20
     
    A GDS system is a massive advantage for a hotel because it will increase demand which directly increases revenue. A GDS system can be even more beneficial if the hotel is targeting corporate travelers. However, a GDS system is not without its drawbacks. While there are options, it is not uncommon for a hotel to pay an initial fee and agency fee.
  • jfuen093 on 09 Sep 20
     
    This article gives a solid big picture overview of what GDS is and why is there a need to use a GDS. Also, it tells who are the three major players and what are the associated costs of using a GDS.
  • avanzado on 25 Jan 22
     
    This article signifies the use and importance of Global Distribution System (GDS) in hotels. GDS is a network that travel agencies are provided with information to help hotels book more. Hotels that target corporate travelers have an advantage using the GDS system. Businesses still turn to travel agents rather than booking directly. The GDS system will give a wide range customer base, more booking and more.
cdamo003

Disruptive Innovation: Are we There Yet? - 2 views

hospitalityinsights.ehl.edu/ruptive-innovation-hospitality

disruptive innovation

shared by cdamo003 on 14 Jan 21 - No Cached
  • both likes and fears the concept of disruptive innovation.
  • used by
  • The term ‘disruption’ is widely
  • ...9 more annotations...
  • Disruptive innovations are however differentiated from sustaining innovations
  • influenced by the theories of Harvard professor Clayton Christensen
  • . 3-D printing of buildings will allow accommodation hosting opportunities to develop and disappear very quickly in new areas
  • , according to changing destination popularity, or to extend capacity following a surge of visitors, for example.
  • t disruption means to academics – and some business leader
  • We like to experience new ways of traveling and creativity in cooking dishes; at the same time, we may be somewhat anxious or even afraid of getting into a self-driving car or eating something cooked by a robot chef.
  • Society both likes and fears the concept of disruptive innovation.
  • a provocative marketing campaign may be seen as ‘disruptive’ as an affordable-luxury hotel concept with shared bathrooms.
  • fear or hope of emerging disruption is exaggerated and misleading.
  • guanhuahao on 14 Jan 21
     
    The author holds that the public have ambivalent attitudes of disruptive innovation，and the current understanding of its effects is inaccurate，the article mentions Uber and Airbnb as the example. This article gives the explanation that it is a form of breakthrough that takes place in a rapidly changing market. In the academic aspect, influenced by the theories of Harvard professor Clayton Christensen, It's different from continuous innovation Finally the author show 2 examples of potentially disruptive innovation in hospitality: 3D printers and virtual reality
  • swhit149 on 07 Mar 21
     
    This article gives a clear understanding on what disruptive technology is in the hospitality industry. It explains how our society craves for more "what's new?" or what a business can do to stay ahead of its competitors but are sometimes afraid of the outcomes and although we cannot see the future, we can give it a try while hoping for the best. They provided current examples such as Airbnb and how they sustain innovation effectively by capitalizing and improving the efficiency of the system.
  • cdamo003 on 11 Jan 22
     
    The article discusses how technology can potentially disrupt the market in positive ways. The article also uses examples of what would not be considered market disruption and used Uber as an example of this. IF we were to however have self driving cars this would be a significant market disruption.
ecast038

Top 15 Advantages and Disadvantages of Social Media Marketing - 0 views

www.techprevue.com/ages-of-social-media-marketing

social media marketing advantages disadvantages social social media marketing hospitality travel Tech

shared by ecast038 on 26 Nov 21 - No Cached
  • But just like the two sides of coins, social media also has its two sides; positive and negative. Every marketing strategy to be applied needs proper research and planning to make it effective and worthwhile in social media. Social media marketing has become a core element of success in marketing. It will only prove successful when used properly and efficiently.
  • 1. Reach Your Target Audience Many businesses are using social media as a marketing platform for their business to reach a large number of audiences to increase the demand for the products and expand the range of services.
  • By keeping an eye on the engagement on the posts, customer reviews, and followers, you get a better idea about the customer
  • ...12 more annotations...
  • 2. Directly Connect With Your Audience A direct connection with your audience is possible with the help of social media. You can grow followers of your social media accounts, and finally, you can collect the data about user behavior, their likes, and dislikes, etc
  • It helps to know about your customers so that you can provide them better services.
  • 3. Create Organic Content One of the major advantages of social media is businesses can post organic content without paying a penny. It is very helpful for your company to build connections with people.
  • Build Your Brand
  • When people start knowing your brand, it helps in the creation of brand loyalty and recognition. Social media helps in building brand loyalty, which in turn provokes customers to buy the brand which they are familiar with.
  • 1. Negative Reviews Social media is used as a platform to share the content and experience they have gone through, be it a positive experience or negative experience. If someone is not satisfied with your business, then it gives them a chance to share the negative experience with others, which can definitely become a hindrance in the path of success of your business.
  • 2. Embarrassment Social media is a medium where it takes only a few seconds for your posts to become viral. You should always be careful before posting your content on social media. Check many times before posting it so that you don’t have to face any sort of embarrassment.
  • 3. Time Consuming Campaigns Social media is one of the most exciting and interesting platforms to create and recreate the content, to post photos, videos, and to engage the audience with it. But, the main disadvantage is that creating and running social media campaigns is a time-consuming process.
  • If you don’t spend enough time on this because you lack resources, capital, and people, then definitely, you will end up leading to a problem where your social media marketing campaign will suffer losses.
  • . Results Come Late
  • You have to continuously post new content related to your campaign to achieve success. The result of social media marketing campaigns will take time to determine results. Never expect immediate results, and you have to wait for it patiently for a few weeks or even months to get success.
  • . Need to Stay Engaged and Active It is also one of the disadvantages of social media that you need to stay engaged and active every time you monitor your marketing campaign. Social media is constantly changing, so you need to be up-to-date else you will lack behind.
  • ecast038 on 26 Nov 21
     
    Social media can both positively and negatively affect companies. Companies need to dedicate time and resources into creating content to help build brand recognition and fan loyalty. Content needs to feel organic, to help drive more traffic and brand loyal and awareness. With the many upsides to social media marketing, comes some disadvantages. Posting content allows for negative feedback from consumers. Companies should work on replying back with positive solutions to customers as other potential clients will also see these and reconsider using your brand.
kellym64

What is Marketing Technology (MarTech)? Definition, Challenges & More | Marketing Evolution - 0 views

www.marketingevolution.com/...marketing-technology-martech

shared by kellym64 on 20 Jul 23 - No Cached
  • In a recent survey, more than 50 percent of US respondents admit to checking their email more than 10 times per day. Email is an effective way for brands to reach to customers.
    • kellym64
      kellym64 on 20 Jul 23
       
      As emails are known as being dated ways to market, it is still relatively cheap and reliable.
  • With 88 percent of consumers researching products online before purchasing, investing in a quality website is a necessity. Your website is the backbone to the rest of your digital strategy, since marketing and advertising customers will drive consumers there.
    • kellym64
      kellym64 on 20 Jul 23
       
      To ensure the consumer is happy and buys the products, updating the system with happy customers and even angry ones with responses back from the company trying to fix the problem lets the customer know that they can trust this company thus buying their product.
  • Shrinking Marketing Budgets
  • ...5 more annotations...
  • Focus on Retention
  • Importance of Understanding Marketing Spend
  • More Innovation
  • Implementing, maintaining, and optimizing your organization’s martech is not a simple, streamlined process. Rather, organizations should prepare to overcome a few key challenges before they can fully realize the benefits of marketing technology.
  • Selecting the right vendor and working together with data scientists to help analyze the vast amounts of data can help steer your marketing department in the right direction.
priscillamuniz

Why You Need A Travel Agent Now More Than Ever - 0 views

www.forbes.com/...travel-agentnow-more-than-ever

travel agent advisor

shared by priscillamuniz on 08 Jul 23 - No Cached
  • There are a ton of reasons to use a travel advisor at any time, but even more today in a chaotic world of uncertainty, cancellations, fast evolving border rules and last-minute changes. But at the end of the day, the best reason of all is because you will have a better trip, and that’s why you travel in the first place. Again, words I wrote years ago here at Forbes still ring true: “They know more than you do, they are better connected, they have access to benefits you can’t get yourself, and they can match and often beat any prices you find. They plan a better trip and then provide a safety net. Having a top travel agent can make you an instant VIP, certainly will save you time and hassle, and quite possibly money.”
  • priscillamuniz on 08 Jul 23
     
    Travel advisors are more important than ever for a successful trip. Such advantages like priceless advise on your destination. The advisor becomes an advocate on your travel and time. This is especially helpful for delayed flights and cancelations. They will make adjustments as these unexpected snags can happen during a trip and most of all, they can save you money.
Alma Beatrice

Property Management Software 101: Getting Setup - Innago - 1 views

innago.com/ent-software-101-getting-setup

software property management landlords accounting technology

shared by Alma Beatrice on 26 May 23 - No Cached
  • As a landlord in 2022, you know that property management software is a game changer. It streamlines the most important aspects of your business and saves you precious time. Even better, there are free platforms with the same capabilities as many paid ones. So, you’ve adopted the technology, but now what? In this article, we will walk through how to get set up and some key things to keep in mind when you’re starting out with property management software.
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