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marble_bird

Modern information technologies in the hotel business: development trends and implementation issues Modern information technologies in the hotel business: development trends and implementation issues.pdf - 0 views

shared by marble_bird on 08 Jun 20 - No Cached
  • Today, the process of digitalization of the Russian economy has a significant impact on hospitality industry.
  • Digitalization is becoming a major trend, which is evident in the distribution models of hotel services, and also actively comes to the sphere of automation of internal business processes
  • Digital innovations are gradually becoming the new standard of hotel service
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  • digitalization of hotels also includes introduction of advanced solutions for analytics and security.
  • Digital security systems can not only track the slightest disturbance of the public peace, but also provide additional information.
  • At present day, it is too early to assess the effectiveness of some recent innovations, that are related mostly to the hotel's image and attract customers.
  • The main trends in the use of modern technologies in hospitality industry in the conditions of digitalization of the economy are presented in figure 1.
  • The main disadvantages of traditional technologies include the following: local server requires regular maintenance from the system administrator; access to database is restricted by local network facilities; connection speed is limited by the speed of a local provider and divided among all who are drawn to the sever database
  • Artificial intelligence plays an equally important role in improving the efficiency of public catering enterprises.
  • Use of artificial intelligence also allows to analyze the work of the restaurant, and to detect violations of rules by the staff via control of bills, number of the discount card uses, as well as the number of cancellations and deletions of checks.
  • The issue of privacy that characterizes traditional tourism industry is also addressed through blockchain technology, minimizing exposure to sensitive data in the face of existing problems with cyber attacks and fraud in traditional financial services.
  • if the concept of hospitality industry enterprise changes, it is possible to change the composition of paid licenses.
  • Almost all companies in hospitality industry have started to think about using chatbots to solve specific business problems [9].
  • One of the ways to get competitive advantages for accommodation facilities is to invest and use new technologies. In this regard, augmented reality is the most promising technology for the modern tourism industry. its development and application can increase the competitiveness of destinations.
  • Augmented reality can be used to interact with guests before, during, and after their stay.
  • Augmented reality technologies can be used to stimulate travel purchases (the effect of being present in a hotel room, as well as demonstrating the environment and local services using a virtual reality headset). Also, virtual and augmented reality, including those with tactile sensations, can be implemented by digital concierges to issue recommendations to the client on various issues and types of recreation
  • The API allows one hotel technology system to automatically (i.e., without the participation of hotel employees) interact with another technology system and gain access to its functionality.
  • The largest companies develop APIs for clients or internal use at some stage.
  • The main point of switching to outsourcing is to optimize the company's costs while significantly improving the quality of services provided. The main criteria for outsourcing are the lack of competitive advantages and not the strategic position of this operation or function for the company
  • With the help of speech Analytics tools, specialists can work with 100% of requests. To do this, all dialogues are translated into text and analyzed using a special system.
  • Based on this analysis, you can develop a change program for existing procedures and processes and optimize self-service systems (personal account, website).
  • The result of the introduction of innovative speech analytics technologies will be an increase in sales efficiency, an increase in loyalty and customer satisfaction, a reduction in service costs without loss of quality, and behavioral analytics.
  • Currently, biometrics can already be used to identify and confirm the client's identity. Face scanning technologies when registering with the service.
  • Analysts predict that the international market for biometric solutions for the hotel sector will grow exponentially in the coming years. Biometrics, as the most reliable and accurate authentication system, can provide real-time information about employees and their use of their working time.
  • The result of using this technology is payment without wallets and Bank cards, increasing the speed of customer service, and a high level of security.
  • In 2018, Amazon presented a special version of the voice assistant for hotels — Alexa for Hospitality, which is currently being tested in Marriott hotels.
  • At the same time, the use of Echo speakers in hotels raises concerns about the privacy of personal data. Amazon claims that audio recordings of the guest's voice commands will be deleted every day, and the hotel administration will not have access to both request records and response records.
  • IT outsourcing is the transfer to a third-party contractor (outsourcer) of all or part of the functions for servicing the organization's information needs. Currently, this technology is becoming increasingly common in the hospitality industry.
  • The result of the analysis of cash transactions is a regular analysis and detailing of violations, categorization of violations, development of measures to counter violations, training of personnel [13].
  • The main problems of implementing information technologies in the hospitality and tourism industry include the high cost of these developments, the duration of staff training processes, and the adaptation of the built system of business processes of enterprises.
  • The problem is also the difficulty of attracting investment in the hotel business
  • Another problem with the introduction of information technology in the hotel business is the lack of relevance of regulatory documents and legal barriers to the introduction of innovations
  • In addition, the introduction of modern information technologies in the hospitality industry is complicated by the level of technical and technological complexity of implementation projects.
  • nformation technologies are improving at a rapid pace
  • In the leading Russian hotels that are part of the global hotel chains, the work is fully automated, technological, and has its own computer and Internet services. Such hotels already have a successful experience in implementing modern information technologies.
  • Customers of the hospitality industry already have a lot of experience in using mobile devices.
  • Digital marketing is becoming a key channel of communication between the hotel and the network. At the same time, only the implementation of continuous data collection, processing, analysis and aggregation tasks will allow the management of hospitality enterprises to achieve one of their main goals - to better understand their customers and interact with them.
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    This article describes trends in technology in the hotel industry and the applications of them in the Russian economy. The article discusses what the trends in IT are and how they may apply to the hotel sector of the hospitality industry, providing real-world examples and hypothetical scenarios. The information in this article is insightful to the relationship between hospitality and information technology and provides a perspective on this relationship from the viewpoint of the Russian hotel economy specifically.
anonymous

Cloud PMS - A Safe Bet for Security, Liability and Payments | By Harvery Norman - Hospitality Net - 0 views

  • The goal of the article is to give you an insight into cloud PMS systems.
  • Cloud hotel PMS is now considered to be a critical business solution, enabling hotel staff to deliver a smooth guest experience.
  • Everything you need is a stable internet connection, and you will be able to access all of your data in real time, from any kind of a device, anywhere, anytime.
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  • cloud options much more convenient and cost-effective
  • also more secure, as security vulnerabilities and risks are significantly reduced when running applications via the internet.
  • he web-based design of cloud hotel software decreases the need for employee training
  • benefits of cloud solutions
  • The guest experience involves more than just choosing a travel destination and the hotel to stay in – it includes booking interactions, engagement with the hotel staff, in-room experience and giving feedback on social media platforms.
  • How to choose the best option?
  • cloud hotel property management software is simply a must in today's hospitality industry.
  • cloud-based PMS is an irreplaceable tool for you
  •  
    This article talked about the benefits of cloud PMS systems and how to choose the best option based on cost, features, training, maintenance, etc.
obrediajones

How Technology Can Help Hotel Facility Managers Reduce Maintenance Costs | - 0 views

  • From the time a guest makes a reservation, to the time they checkout and leave the facility, hotel executives want to ensure the experience is five-star. There are many factors in making a guest’s stay exemplary which the guest doesn’t even see: the HVAC system working to ensure optimal temperature, the plumber checking to make sure water pressure in each shower is just right, the cleaning staff ensuring each room is spotless.
  • Keeping facilities in top shape for guests takes careful planning, plenty of time and considerable funds. To cut operational costs, hotel facility managers can make some changes to increase sustainability, streamline processes and alleviate headaches for maintenance staff members.
  • There are some aspects of hospitality facility management regularly outsourced by hotels.
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  • However, there are other services that may be better suited for an outside partner than regular staffers.
  • Oftentimes, when facility managers and on-staff technicians are busy doing things like lighting updates, furniture assembly or remodeling of any kind, they’re doing so on borrowed time.
  • By outsourcing more services – like construction services, HVAC services, electrical services, plumbing services and exterior services – overhead costs can be kept down, while more specialized service contractors provide quick, reliable care in both emergency situations and preventative, at a low rate.
  • While hotel management staff may be utilizing the latest technology to streamline services related to guest reservations and checkout, facility management staff may be missing out on opportunities to save with the use of technology.
  • When looking to technology to reduce costs, facility managers will want to select software solutions which fit their specific needs.
  • A computer-aided facility management (CAFM) system is another software facility managers can use.
  • Some solutions also offer a help desk, space planning, scheduling assistance and other features that can be used to manage nearly all aspects of facility management.
  • Computerized maintenance management systems (CMMS), for example, can assist with task scheduling, inventory management and work order management.
  • The right software depends on the size of the hotel and number of facilities and staffers. Consider purchasing software that can scale with the hotel if it grows.
  • Some money-saving initiatives require an up-front cost, and sustainable hotel features is one of them.
  • By taking aim at reducing facility management costs, hotel facility managers are showcasing their eagerness to make changes that will result in happier guests and a more satisfied staff.
  •  
    The article discusses how facility managers can reduce operational costs by outsourcing help, promoting sustainability, and using facility management technology. When outsourcing work and emergencies of HVAC, electrical, plumbing, or waste, a hotel can reduce overhead costs and free time for on-staff technicians to keep up with their scheduled up-keep activities. Investing in green products like occupancy sensors and LED lights and policies like linen reuse, helps hotels save money by including guests in their commitment of protecting the earth while reducing costs. Computerized maintenance management systems can greatly help with streamlining the scheduling, purchasing, inventory, and order management, which helps protect the hotel's assets and image.
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    Author, Susan Daywitt, discusses the benefits of using computerized maintenance management systems (CMMS). Along with computer aided facility management systems (CAFM), to improve customer satisfaction and to reduce overhead costs. Daywitt also asserts CMMS and CAFM systems improve facilities managers' ability to manage inventory and work orders with greater efficiency.
abroo041

10 ways smart technology is reshaping the hotel industry | Hotel Management - 2 views

  • In many ways, the hospitality industry is leading the charge in the adoption of smart business technology.
  • Smart energy-management systems can reduce hotel energy costs by up to 20 percent and generate some of the fastest payback periods in the industry (between 12-24 months).
  • smart technology will continue to make it possible for hotels to predict and personalize several guest services based on previous visits and aggregated guest data.
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  • As we move toward 2020, we can expect to see more hotel properties leveraging a variety of smart tech to reduce operational costs, improve guest experience and exploit new sources of revenue.
  • From operations to guest experience to marketing, smart hotel technology offers a variety of cost savings and revenue opportunities, and it is enabling hotel owners to reach new levels of profitability.
  • One of the main benefits of smart technology is how it aggregates data and makes it actionable.
  • Smart Reserved Parking
  • Smart Roomservice
  • A single leaky toilet can cost as much as $840 per year. Add to that the cost of water damage that occurs until the leak is detected.
  • Not only can guest data be used to help better accommodate guest needs, but in conjunction with occupancy sensors, it can also be used to automate guest interactions throughout their stay, reducing both friction points and labor costs
  • “Big data is great when you can use it to take action—whether that’s tackling a new market segment or adjusting your rate plans to compete against your competitors. However, the biggest concern around big data and the necessary data harboring is the safety around it.
  • Hotels now can use smart sensors and hotel apps to allow guests to reserve parking spots in advance of their visit and to have their space assigned upon arrival.
  • will save hotels the labor cost of manually managing parking inventory and it will give guests a smoother experience
  • By enabling guests to check in remotely through their mobile device, hotel owners can better predict/manage their staffing needs and save considerably on labor costs.
  • offer appropriate upgrades/upsells, and provide them with a more personalized guest experience
  • saving costs from printing environmentally harmful plastic keycards and its eliminating the hassle of managing keycard inventory that is prone to loss and demagnetization.
  • Smart occupancy sensors will also help hotels push menu notifications to smartphones at optimal times when the guests are in their rooms
  • Data opportunities of smart technology offer hotels a more complete picture of their guests than ever before. Hotels that leverage data insight are the ones that will continue to succeed in the face of increased competition from Airbnb
  • A hotel’s online ratings can not only help predict future bookings, but they offer owners valuable insight into how well a property delivered on guest expectations.
  • The successful properties will be the ones that invest in collecting and analyzing it in an actionable fashion.
    • abroo041
       
      This article discusses the different technological advances that are making major impacts in the hospitality industry. Some of the things discussed are very common, such as mobile check-ins, and have already been implemented in most hotels. Some of the advances, however, are recently making their way into hotels worldwide. For instance. smart energy management. This is when older lighting and HVAC systems are replaced with more energy-conscious, electronic-based ones. This not only saves the hotel thousands in the long run, but it also helps to protect the environment and reduces harmful waste.
  •  
    This article includes ten ways smart technology is reshaping the hotel industry. Smart energy management, predictive maintenance, smart guest experience, big data protection, smart reserved parking, remote check in and check out, mobile room keys, smart room service, smart marketing practices, and online reputation management technology are all highlighted in this article.
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    This article talks about how smart technology has lead hotels to adopt new trends that have helped reduce costs and improve services. Trends such as smart energy management systems and online reputation management has enhanced operational efficiency and customer experiences. Both customers and businesses have benefitted from IT technology as it improves communication, reservation and guest service systems.
  •  
    This article outlines 10 smart technologies used in the hotel industry to become a "green" hotel. They list and explain smart energy, predictive maintenance, smart guest experiences, big data, smart reserved parking, remote checkin/check out, mobile room keys, smart room service, smart marketing and online reputation.
  •  
    This article is about 10 ways that smart technology can help and reshape the hotel industry that would be beneficial in the long run.
  •  
    This article explains 10 ways of smart technology in the hospitality industry. 1- Smart Energy 2- Predictive Maintenance 3 - Smart Guest Experiences 4 - Big Data and Big Data Protection 5 - Smart Reserved Parking 6 - Remote Check-in/Check-out 7 - Mobile Room Keys 8 - Smart RoomService 9 - Smart Marketing Practices 10 - Online Reputation Management Technology We all know most of these, but Smart reserved parking caught my attention because I've only seen this once where hotels now have smart sensors and hotel apps that allow to reserve parking spots in advance and it reduces labor since there's not really a valet person assigned. It proves guests a smoother experience from the moment they pull in.
irinadolgopolova

6 0cBenefits 0c 0cof 0c 0ca Food & Beverage 0cPOS 0c 0cSystem 0c 0c 0c - 1 views

  • An effective POS solution for restaurants, bars or food service at attractions, entertainment and leisure venues can streamline a restaurant’s activities, saving time processing orders and money due to potential human error and customer loss.
  • The great thing about restaurant, entertainment or fun center POS systems now is that as they revolve around cloud-based software, the costs to upgrade to update is much lower as the equipment is already there and ready to go.
  • Once you’ve set up your entertianment POS or fun center POS system you must transfer your menu into the POS software to enable your servers to quickly record the customer’s order and allow for the customer to be charged the correct amount. To make the most out of the inventory management you will additionally have to record existing levels of stock, and how much each item on your menu depletes the respective products within your inventory. This will also mean that you must consistently update the inventory levels when they are replenished.
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  • Waiters have continuous mobility around the restaurant, while clearly communicating and recording orders. This gives the customers the convenience of table side ordering, whilst also allowing the orders to recorded and distributed seamlessly.
  • Another great benefit of using a entertianment POS or fun center POS system is that it avoids a lot of human errors in the communication between the waiters and the kitchen or bar staff. The cloud based system means that the orders are clearly recorded for the staff, forgoing any potential penmanship or shorthand issues.
  • Inventory management is another great feature of the entertianment POS or fun center POS system and it will allow your business to keep up to date with its inventory levels and knowing exactly when to restock their goods.
  • Through the continuous tracking of your levels of inventory, you’ll be able to identify trends in how each of your individual levels of stock are used in specific times. Not only can this aid in the planning and managing of stock, but it will also identify which products are popular within specific times of the year. This is valuable information and can be effectively utilized through your promotion and marketing, enticing more people to your family entertainment centre.
  • A entertianment POS or fun center POS system with a modern payment processor can allow your business to stay up to date with the majority of businesses, accepting credit cards and allowing customers to use their tap and go cards or functions like Apple Wallet and Google Pay. A entertianment POS or fun center POS system will also greatly improve the overall speed of the checkout process, making hard copies of orders expendable and recording them digitally in real-time.
  • Theft control may not seem like a particularly pressing issue, especially if your products are behind the counter and require customers to order and pay for them before accessing them. Regardless, a entertianment POS or fun center POS system will make you aware of any potential issues of theft through tracking what is ordered and what is paid for.
  • It is important to have set measures for staff to follow in recipes, which allows you to see how much inventory is actually left compared to how much should be left based on the inventory management system.
  • it can also be utilized in the building of customer relationships. Collecting customer details, namely an email address, will mean that you can communicate with past customers after their visit.
  • Managing an entertainment business requires a great deal of organization throughout all levels of the business. POS systems offer a great range of benefits aiding in the simplification of many business processes, from inventory management to staff management.
  • Clearly managing time clocks, scheduling which employees work each shift, keeping payroll up to date are all tasks entertianment POS or fun center POS can potentially assist with.
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    In this article the food and beverage POS systems are described and discussed. The author explains why POS systems are important for the restaurants and entertainment centers, how to build those systems, how much would it cost to the businesses and what POS is exactly. Other than that, the benefits of installing POS systems are pointed.
mannypjr

How Restaurants Can Minimize the Impact of COVID-19 - 0 views

  • This article presents strategies and tips to help restaurants minimize the revenue impact of the coronavirus, and for driving new revenue where possible.
  • make your restaurant as clean as possible.
  • Send a message to your customers that your restaurant is a haven from what’s outside.
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  • Lower rates of walk-ins and new bookings mean that you should plan to overbook more than usual.
  • Stay on top of stimulus options
  • Analyze POS data for food cost savings
  • Partner with nearby restaurants
  • In general, make sure your team has a plan in place for dealing with a sick customer. Protecting your employees and making the other customers feel safe remains your number one priority.
  • Even if diners end up going to restaurants less frequently during this period of social distancing, they might still come together for notable calendar events, such as Easter, Passover, Mother’s Day, Graduation celebrations, and so on.
  • Market your restaurant as a safe place to gather.
  • Engaging your regulars is going to be critical during the coronavirus. These are the people who probably already see themselves as part of your community.
  • Offer your community a safe place to come together, get to know them, serve them. You will inscribe a place for your restaurant in your community’s shared history.
  •  
    This article is about how restaurants can use new and creative ways to minimize the impact of COVID-19. Specifically it gives some great ideas and context around cleanliness, flexibility in reservation policies, identifying cost saving opportunities, and unique ways of driving revenue.
ncredible

https://insights.ehotelier.com/insights/2020/02/17/top-5-trends-in-green-hospitality-an... - 0 views

This article is about how hospitality and sustainability and working together and to better serve the guests and to make to them feel more welcome to their place of stay. Some of the trends includ...

Hospitality green business travel solution hotel

started by ncredible on 01 Sep 20 no follow-up yet
biancafavilli

ECommerce in Hospitality and Tourism Industry - 1 views

  • New technologies are providing different channels for marketing and management that improve the capabilities of society. And computers are providing faster and more reliable processing with lower cost continually.
  • In Hospitality and Tourism industry, hardware, software, information management, and telecommunications systems have allowed for the processing and information flow amongst organizations. The way in which tourism organizations take advantage of IT tools may determine their future success in the marketplace [4]. We consider the importance of the trend of Information Technology by implementing an effective IT system for advertising, distribution, encouragement and co-ordination of the industry. It is important that Hotel Industry take the lead of the emerging technologies to improve management abilities and develop business plans focusing on the most efficient income of delivering value added products to clients.
  • B2C transactions involve business-to-customer interactions.
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  • B2B transactions involve business-to-business.
  • B2E transactions involve a business and its employees.
  • C2C transactions involve two or more consumers (customer-to-customer).
  • The industry can make profits to many countries and pull foreign currencies into the country.
  • The travel distribution system is currently facing many changes as online agencies such as Priceline, Travelocity, Expedia, etc. have introduced a way to access travel suppliers directly via the worldwide web. In general, Global Distribution Systems have not shown much of an effort toward targeting on-line customers. As an alternative, Customer Relation Systems have remained trustworthy to their travel agency distributors.
  • The Internet is not the full solution to success in the Hospitality and Tourism industry. However, the Internet is the “overall business answer” across industries
  • The success of the Hospitality and Tourism industry will depend upon the abilities to identify and answer quickly to current and potential customer needs
  • Starwood Hotel Group was standing ahead of other Hotels to offer a online “virtual tours” of its properties. This feature provides a site visit to potential guests without having to travel to each property. And now, many well-known hotels are also providing this promotion feature for stand top of the roles to attract potential customers.
  • Google presented the vision of Internet marketing is likely to grow by 2015. Some of them are worth to be informed and aware about.
  • 50% of ad campaigns will include video ads bought on a cost-per-view basis 50% of ads will be bought using this real-time bidding technology to tailor experiences for different viewers Smartphones / mobile phone will be the number one screen for digital brands to engage users There will be at least 5 metrics that advertisers will regard as more important than the “click” 75% of web ads will be “social” in nature such as facebook. Therefore, Ads will be shared, discussed, subscribed to and recommended Multimedia formats enable great creativity and interaction – these will grow from 6% of display ad impressions to 50%, especially for brand building campaigns Digital display advertising is going to grow to a $50 billion industry This forecast shows that competition to attract potential customers via worldwide web will be more and more drastic.
  • World Tourism Organization (WTO) estimates that over 1.5 billion tourists would take international journeys in the year 2020.
  • Another e-Commerce model such as Auction style-pricing models are becoming customer preference, where the customer are able to control the price of the products and services to be consumed.
  • Airlines have a stronger straight link to customers as they compete directly against travel agents [23]. Furthermore, they could have stronger control over the customers due in part to the e-ticketing. In this respect, online technology has replaced the travel agency by adding value via fare shoppers, promotions, and personalized recommendations
  • Customers are almost guaranteed that they will obtain the best price by negotiating via an online agent such as Priceline. But a shortcoming to all of this is that the customer will not understand all of the normal benefits of air tickets as they are sacrificed via online auction purchases. For example, in many cases the travel ticket does not permit any changes or accrual of or without significant penalty charges.
  • Online companies have more of a chance at success in Hong Kong due to the dense population, strong education systems, high credit card and cell phone usage. This leaves room for the future development of the next Priceline or Travelocity in Asia which could pose a major threat to hospitality & tourism organizations. Based on the high volume cell phone usage in Hong Kong, Mobile commerce should be a new trend on next stage. [29]
  • As low cost computer real-time data, fast speed internet access, voice and video communications become a reality, travel agencies may no longer be needed. On the other hand, the Internet challenge can also mean chance. Hotel owners and operators who understand and master e-commerce or m-commerce challenges will be able to jump ahead of online threats from large players such as Priceline. Otherwise, many will find themselves out of business.
  • Information Technology tools have allowed travel intermediaries to expand their role in the industry by presenting opportunities to venture into other markets on a geographical level.
  • Not only should hoteliers focus on the business traveler, but they should also consider whether there are other types of potential target customers as we may find that both young and older generations were sitting in the Internet shops utilizing online services during their vacation as well.
  • Organizations have to invest in the expertise and equipment (Hardware, Software) for building a strong IT base at first.
  • Internet security has been a major issue surrounding the Internet community.
  • Governments are currently addressing Internet based global commerce by considering rules of conduct, guiding principles, laws and taxation. [*30]
  • Today, hotels are distributing their product via more and more channels. How they keep control of availability and price, maintain a consistent level of customer service, in addition to keep their distribution partners up to date at the same time has becomes a complicated and expensive process.
  • The core transactions of our business involve intimate face-to-face interactions, which have certain limitations in regard to the use of e-commerce in the hospitality industry compared with other enterprises
  • It is important to take a look at how Internet technology will affect the future of the tourism industry. Most IT tools are being utilized
  • The hospitality & tourism internet future suggests a universal system where property management systems will eliminate the need for expensive on-site computer hardware/software.
  • Future success for hospitality & tourism companies depends upon their abilities to identify a target market and the strategic opportunities available for survival and growth.
  • It is crucial for hospitality & tourism organizations to stay on top of the roles of the major online players that are posing a serious threat to the industry such as Travelocity, Priceline, Expedia, Yahoo, etc. Their role in the future of hospitality & tourism marketing is crucial to the survival of Hoteliers.
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    This article highlights the different aspects that e-commerce brings to society. It highlights the many ways that e-commerce has affected the Hospitality Industry and the things that can be done about it, and it also highlights the economical and political impact that e-commerce might have on the future of our society (especially the hospitality industry).
jwilc019

Tips for Maximizing Your Hotel's Visibility on the GDS Channel - By Lana Tettelbach - 0 views

  • Hotel bookings are on the rise, and travel agent bookings are growing–more than doubling since April.
  • Solutions like GDS Media provide hoteliers with increased exposure to over 425,000 travel agents searching for certain locations and amenities.
  • GDS Tips: What you should know 1) Update traveler safety and cleanliness certifications
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  • ) Target ads to domestic agents without travel restrictions
  • 3) Use two versions of creative in your ads
  • ) Start GDS Media for future travel dates only
  • Hold rates and utilize added amenities
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    This article gives 5 tips on ways to maximize a property's visibility on GDS channels. As more regions and tourist hot spots adjust to new safety COVID-19 protocols, bookings are starting rise. With 400,000+ travel agents searching for the best options for their clients, it is important to standout to get the booking. It helps if the hotel updates their travel/safety guidelines, so guests know the property is taking their safety seriously. By targeting ads in domestic areas without travel restrictions, the hotel is getting the most "bang for their buck" with their marketing. This article recommends using two separate creative in your ads: one focusing on offers/promotions and one featuring safety/cleanliness. It suggests marketing for future stays a few months in advance, because as travel restrictions start to ease more people are looking ahead to their future travel needs. It emphasizes the important of holding rates and using added amenities to help reduce price slashing and look more attractive to potential guests.
sabrinajalane

https://blog.datumize.com/examples-of-innovation-from-the-hotel-industry - 0 views

This article underlines the importance of innovation in the hotel industry. This article provides five different examples of what market leaders are doing to make their hotels unique. Some are eco-...

technology hospitality hotel tech travel green

started by sabrinajalane on 06 Sep 20 no follow-up yet
Lymaris Collazo

Impersonally personal: Guest connection through technology | Hotel Management - 0 views

  • After an estimated $28 billion dollar sector bleed through COVID-19, hoteliers and hospitality professionals are facing record challenges. The first is the challenge of adaptation. Increased health and safety demands have created new barriers to normal operation. Most barriers require more staff or more capital, and with the concurrent decreased revenues and restrictions on personnel, owners are left at an impasse.
  • Next comes the challenge of maintaining client connections. Public concern has skyrocketed, motivation to safeguard finances is at an all time high, and maintaining physical distance compromises customer care to no end. After decades of perfecting the art of personalized guest interactions, the path forward is daunting and unclear.
  • Smart tech makes it possible to execute new health and safety protocol without needing more staff or impossible capital.
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  • Smarter Cleaning Solutions One of the more intuitive applications, technology offers huge potential to solve the greater need for thorough cleaning and dependable sanitation without obliterating profit margins or compromising the safety of the janitorial team. From product design to virtual checklists, many tech vendors have stepped up to offer their services in this arena.
  • Pure employs a seven-step process to equip any space with purified, allergy-free air and ensure complete elimination of invisible toxins.
  • LightStrike’s Germ-Zapping Robots are another great example of tech-improved safety. Used first by the Westin Houston Medical Center Hotel, the robots can be used to sanitize guestrooms and common areas, reducing the threat of the virus.
  • Smart tech solutions can be integrated into personalized guest technology, whether at the time of check in or during their stay, allowing guests to learn as much or as little about the precautions their host is taking. With the option to request more attention in certain areas, cleaning can, for the first time, be a customizable experience.
  • Most bookings are made online and the check-in process is moving in the same direction, with many hotels investing in facial-recognition technology.
  • Some platforms can integrate with any access-control system, allowing it to be part of a more personalized guest experience.
  • Concierge apps are becoming standard, and most hotels are extending in-app offerings to include unlocking the doors, contacting room service, and ordering from the hotel restaurant. The Solay Mobile App is allowing guests to book pool chairs or beachside reservations ahead of time and from a distance. The same philosophy can be applied to gym use, pool time, and restaurant management.
  • Social Media and Social Good Social media is the best avenue to keep potential guests informed and motivated.
  • many hotel owners have stepped up to be of service where they’re needed, and they’ve used various forms of social media to spread the word about their offerings. 
  • Industry leaders are capitalizing on smart solutions, using new technology to rise to new demands and foster deeper client connections. Far from impersonal, tech offers new ways to offer a tailored guest experience. As a permanent part of the new industry normal, smart tech should be embraced and pursued as another opportunity to excel in guest accommodations. 
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    The article is about how technology solutions can be a great investment and reduce capital to face the challenge of "new normal" adapatation and safety demands. Using technology such as as self-check-in, digital key, robots for sanitation of public areas, and social media to promote could result in less payroll costs and maximize revenue.
esuarezrijsdijk

How green is your hotel? 10 things to consider. | Living - 0 views

  • If you're looking to minimise your eco-footprint during your next hotel stay, here are 10 important questions to consider.
  • energy-saving measures
  • energy-efficient appliances and automatic room temperature control systems
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  • alternative energy systems
  • low-consumption toilets and low-flow showers
  • water-saving practices
  • locally sourced ingredients
  • waste disposal and recycling systems
  • solar or maybe even wind energy
  • Plant-based meals significantly reduce the impact on the environment
  • vegetation
  • A trend towards rooftop and vertical gardens
  • local development initiatives
  • natural toiletries
  • efforts to limit the use of chemicals
  • green transportation options
  •  
    This article details a number of green features that hotels can put into place, including several with an important tech factor. These include automated energy-saving measures (including in-room temp controls) and the use of solar or wind energy, Although not explicitly mentioned in the article, it's easy to see how even the "non-tech" measures would benefit from computerized controls and assessments: water-saving practices, waste disposal and recycling, local ingredient sourcing for the F&B department, and harmful chemical avoidance.
laboygrisell

GDS vs. Channel Manager: What's Better for Small Hotels? - 1 views

  • Small accommodation providers have two options when it comes to distributing their online inventory. They can either do it via a global distribution system (GDS) or via a channel manager.
  • Option 1: Global distribution system (GDS)
  • GDS acts as a middle-man that connects your small hotel to a network of travel agency professionals, including corporate travel bookers. You connect to the GDS, giving you access to all of the travel agents your GDS is connected with. Those travel agents then sell your rooms to their customers (a mix of corporates and leisure travelers), and any bookings made are automatic.
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  • Retail model This is the traditional model, ie. how you would work with a retail or traditional travel agent.
  • Merchant model This model applies to third party service providers that connect you to retail travel agents (by integrating with a GDS) and online travel agents.
  • Opaque model In this model, your guests don’t know they’re staying at your specific property until after they’ve made the booking.
  • Small accommodation providers can benefit greatly from using a GDS to connect to retail travel agents and corporate buyers. However, we highly recommend that you steer clear of the merchant model, because you would be paying commission to both the third party service provider and the OTA.
  • Option 2: Channel Manager
  • On average, small hotels can cut the commissions they pay in half by using an all-in-one solution
  • In this kind of business relationship, it’s much better to retain full control of your rates and inventory
  • In the distribution landscape, Global Distribution Systems (GDS) are just one of the many players involved in selling your rooms to a world of travelers. They are one of the oldest kinds of distributors in the industry, so it’s important that you understand how you can work with them effectively.
  • A GDS doesn’t work exclusively for accommodation providers – it does the same for airlines, activities, and car rental companies.
  • Your rooms are sold through all channels connected through the GDS e.g. traditional travel agents. Whoever sells your room earns a standard commission. Your guest pays you, then you pay your agent. An easy way to understand this model is if you think about how you would work with your local brick and mortar travel agency, that caters to walk-in customers. This is the default model used upon connecting with a GDS.
  • In this model, you would work with online travel agents (OTAs) like Booking.com via the third party service provider. An OTA sells rooms on your behalf, allowing your guests to find and select your hotel, check your availability, and make a booking.
  • However, this is very costly. As they are a third party provider of GDS services, you would not only pay commission to the OTA (a percentage of each booking), but you would also be paying the third party service provider a commission for use of the system (usually $10-$12 per reservation).
  • The only difference is, they won’t guarantee it (there is less of an incentive to sell you because there is no additional commission for them), and they will de-emphasise your listing (by placing it at the end of the list, hiding images, hiding room rate, and other strategies).
  • You set up several rates (usually 25%-45% less than retail rate), selling your rooms based on bids that guests make based on location, star rating, and other attributes. For example, Priceline uses a bidding system, and Hotwire allows guests to make bookings based on discounted rates.
  • GDSes are great for tapping into the corporate travel market – however, it is being used more for other types of travel than for accommodation.
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    Compared to large hotel chains and airlines, the GDS can play a different role for businesses of smaller sizes. For small hotels, it may be beneficial to make use of a channel manager instead of depending on sales from a GDS. The article suggests to smaller hotels that channel managers, who work directly with travel agents, can mean more profit for your business. Using the GDS and a travel agency, you are technically paying 2 commissions. With a channel manager, you would only be paying one. Having this business relationship will cut out a middle man, and hotels with smaller budget will find this strategy more efficient.
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    I find this article a little misleading. The GDS are channels, can be managed by a channel manager, or in conjunction with, or separately but usually for smaller hotels require an intermediary. Accessing the GDS(s) are used less by smaller hotels for two main factors: 1. Costs and Fees 2. Scope of demand (driving the right customers). 3. Program Fees The article cites figures which have changed substantially since 2015, as of Q4 North American GDS growth was up 6.4% and ADR was up 4.2% YOY with 18.4% of all bookings coming through GDS. TravelClick, Inc. (2019, March 4) What isn't highlighted in the article was the fact that margin agreements with OTAs for smaller independent hotel range anywhere from 20-35% . If the article had done an actual cost comparison (access through intermediary to GDS instead of OTA) the 10% commission + access and delivery fee may have proven more profitable. It would have been better if they had done a little more comparative cost analysis. TravelClick, Inc. (2019, March 4). GDS Booking and ADR Growth Drive Strong Q4 2018 RevPAR Performance in Hospitality. Retrieved from https://www.hospitalitynet.org/performance/4092226.html
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    This article from the Little Hotelier talks about what exactly is GDS and the Channel Manager and which on is better for Small Hotels. Small Hotels should opt for the system that gives them what they need, but in their price range and for the size of their business.
anonymous

Virtual events keep restaurant customers engaged and can boost sales - 0 views

  • Virtual events are the new norm, and for those who do it right, there is an eager audience waiting to engage.
  • essential to operate in the virtual space effectively to ensure restaurants and bars stay relevant and top of mind
  • It has kept me engaged and it has kept our guests engaged with us.” 
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  • The model of the ‘Zoom happy hour’ is dead
    • anonymous
       
      AHAHA yes. Please yes.
  • “People are missing experiences. So, think about what your guests want. If you’re a regular at a restaurant, and they say ‘we are gonna teach you the secrets behind some of our signature dishes along with some great wine pairings,’ that could be meaningful.
    • anonymous
       
      Like Stephanie Izard's Goatceries. So smart to engage in a new way
  • As best as you can, try to figure out who your audience is. I knew that I had to aim at folks who were looking at quarantine as a time to explore their passions. My classes are quite reasonably priced, but they, and the wines that accompany them, are definitely more expensive than many wine drinkers would be interested in, and I'm fine with that. I feel very confident that I can deliver a class experience that makes people feel very good about the $25-$35 they've spent on a 90 minute class.”
  • Zoom classes with my staff where we covered the history of different spirits,
  • I realized I could repurpose them and tailor them for consumers.
  • Anything they tasted during the classes, I offer for retail sale afterwards,”
  • Be well versed on the content, and more importantly, set expectations for your panelists,”
    • anonymous
       
      Like teaching
  •  
    With restaurants having to go dark to most of their customers, it has become essential to reinvent and find a way to connect through online events. Using newer technologies like Zoom, Tock, and other social media platforms, closed restaurants and bars can find a way to connect and engage their customers, and sometimes even find a profit in it. In this article, we follow the path of a wine bar owner who closed his doors early on. He then moved to zoom classes for his servers, and decided to tailor them to his consumers. Now, he offers virtual tasting experiences that are followed up with the options to buy those wines directly from his bar. He also has done classes for 25-35 that engage his consumers in a positive experience. I've seen this happen a lot lately with successful pivots in restaurants. Girl and The Goat did this with goatceries, where she has created multi-day groceries that are partially prepared that guests can pick up and then follow her online cooking class directions. I've also seen this with Christina Tosi as she has started online baking classes through Instagram. If restaurants can continue this through the pandemic, it might offer another new option for revenue in the future.
mannypjr

5 ways COVID changed events and hospitality - 0 views

  • five examples of how businesses have pivoted their services to provide safe ways for people to connect, eat and be entertained
  • Taking conferences online:
  • Then the coronavirus hit and super-spreader events such as business conferences were suddenly off the cards.
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  • Using conferencing platform Hopin, SaaStock can see how long attendees are tuning in for, which talks they’re watching and how many people they’re networking with via the platform’s chat roulette-style function.
  • Forging digital connections:
  • The events and social working space had been wildly popular from the get-go, with 275 members and a waiting list of more than 4,000.
  • Ethel’s now has the opportunity to go international. Since launching four months ago, there are now more than 1,000 digital members, stretching as far as Germany and the Netherlands.
  • Taking takeaway seriously:
  • For D&D London, the challenge was to make sure this experience was on par with what customers of hip haunt Bluebird were used to.
  • In June, the team decided to make the most of this and set up a rotisserie outside the restaurant, creating a sense of theatre and letting the smell waft down the King’s Road.
  • D&D plans to continue experimenting with at-home dining.
  • Leveraging live-streaming:
  • MelodyVR, a US company that creates virtual reality music experiences, has had to rethink how it does business.
  • MelodyVR launched its newly kitted-out, COVID-secure studio and an events series, dubbed Live From LA, featuring artists such as John Legend, Cypress Hill and Nelly.
  • Self-isolation stations:
  • European hospitality brand 25hours Hotels saw occupancy crash from 95 per cent to zero.
  • could book into a room with high-speed wifi, a work station and complimentary Nespresso coffee.
  • Marti says the office offering will stay until business is back to normal levels.
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    This article looks at 5 ways that hospitality has changed to survive. It looks at 5 examples of how businesses have pivoted their services to provide safe ways for people to connect, eat, and be entertained by taking conferences online, forging digital connections, taking takeaway seriously, leveraging live-streaming, and self-isolation stations.
davidclark33

How Event Management Software Is Helping Schools Reopen - 1 views

  • None of us can tell what the next day or week will hold. But, that comes in conflict with your critical responsibility as education operation professionals: to be prepared – for what today holds as well as tomorrow.  
  • Event ManagerTM is helping them more easily:   Host/manage virtual events  Assign and track when classes need to be cleaned   Track who is on campus to manage contact tracing while mitigating risk and liability 
  • Check out the stories below of how education operations professionals like you are utilizing Event Manager in unique ways. Our hope is that these examples might aid you in navigating COVID-19 and in reopening schools so that your staff, faculty and students can be as safe as possible.
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  • Virginia Western Community College
  •  
    This article is about two schools that used Event Manager Software to help them get and stay organized. From knowing what areas/classes were clean and ready for use to knowing where certain groups were going to be located on campus for events. They were able to apply the same issues with organizing large groups for events to organizing the daily needs of the school.
yvenisem

NYC Based eMenu Drives Restaurant Profits With iPad Menu Solution - Total Food Service - 0 views

  • The NYC based company makes the archaic experience of using traditional paper menus a thing of the
    • yvenisem
       
      definitely is starting to feel archaic in the 21st century
  • Patrons are given iPad menus and are still ordering through the server.
    • yvenisem
       
      Don't kow how this will still be able to work with COVID
  • restaurants can easily customize their menu to their own specifications and can make updates with a click of a button
    • yvenisem
       
      They can use this to modify restaurants according to their set audience, which can also serve to maximize revenue
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  • Among the more popular features of eMenu is the software’s ability to have multiple language options.
    • yvenisem
       
      Amazing feature that could be very beneficial for places like Florida where there are a lot of different languages being spoken
  • People eat with their eyes
    • yvenisem
       
      Many restaurants definitely lack a visual element. It's one thing to describe what is in the meal and another to see it and fantasize about eating it.
  • The fact that a steakhouse that is operating over 100 years decided just three years ago to work with eMenu speaks for itself
    • yvenisem
       
      Does seem very impressive. Good that people are moving with the times in order to stay relevant, no matter their success
  • No one will order another entree, but our eMenu strength is to entice people to order an appetizer, cocktail, side dish or dessert.
    • yvenisem
       
      The power of seeing food, I'll bet!
  • People with certain dietary restrictions can easily click a button and see options that are available for them.
    • yvenisem
       
      One of the best features in my opinon, especially since I'm eat more plant-based foods
  • A restaurant can use eMenu to feature and promote private rooms, catering packages, special events such as sports games, bands and more.
    • yvenisem
       
      Great for people to view while they are waiting for their food
  • Also, we offer a 3 month trial so restaurants can see results prior to making any long term commitment
    • yvenisem
       
      Very smart business move
  •  
    This article is about a company named eMenue International that offers a revolutionary way of allowing customers to order their food. Instead of the traditional paper menues, guests would be given iPads where they could view pictures and videos of the food that is available to order. This visual element was added in on the premise that people are more enticed by visual elements rather than descriptions of the meal. This technology was adopted by one of NYC's oldest steakhouses agter 100 years, which bodes very well for the business since checks increas by up to 9% after a couple of months. Some of the most valuable aspects of this new method of ordering is the ability for someone to view menue items in the native tongue, widening the range of customers restaurants can receive, increasing profits. Another thing to note is that this menue allows people to click on a tab that caters to their specific dietary needs. In terms of marketing, this could be great since it also offers the ability to showcase the different amenities in the restaurant whther that means meeting space or event packages.
kuhang

Developing an Email Marketing Strategy in Hospitality By Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant - 0 views

  • This year over 20% of all revenues in hospitality will be generated from the Internet (15% in 2003). Another 20% of hotel bookings will be influenced by the Internet, but done offline (call center, walk-ins). In 2004, for the first time Internet hotel bookings will surpass GDS hotel bookings. Two years from now the Internet will contribute over 27% of all hotel bookings (PhoCusWright). 53% of all Internet bookings in hospitality will be direct to consumer (i.e. via hotel-owned websites).
  • Email Marketing - a Powerful Direct-to-Consumer Distribution Tool
  • In the context of explosive growth in Internet distribution and marketing in hospitality, email marketing is a powerful direct-to-consumer distribution and marketing tool. It allows hoteliers to engage customers in strong, personalized and mutually beneficial interactive relationships, increases conversions, and sells more efficiently. Email marketing is an important aspect of today’s multi-channel marketing model that requires hoteliers to communicate a single brand image across all channels.
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  • So the fight is to build your organic database, construct effective email campaign messages, win the right to be recognized and accepted into the email box, and convert the reader into a customer now and into the future.
  • The analytics to measure the success of an email campaign should include: open or view rates, click through rates, the number of pages viewed, the duration of the site visit, the number of contact forms submitted, the number of phone calls received, revenues and roomnights from special rate code bookings or packages purchased, and the long term sustainability of the campaign. Do people print out the email and present it by mail or at the front desk when making a reservation? Have you received inquires referencing the special rate announcement?
  • Email Marketing is here to stay. It is an important aspect of the hotelier’s Direct Online Distribution and eMarketing Strategy. Email and eMarketing in general can be used both as a direct response vehicle (short-term, results-oriented) and as a branding tool (long-term and strategic goals). Email marketing allows hoteliers to engage the customer in a strong, personalized and mutually beneficial interactive relationship at a fraction of the cost of traditional marketing. And most importantly, email marketing allows the hotelier to “own the customer” in this new online distribution and marketing environment.
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    This article makes a detailed analysis of E-mail marketing strategies in the hospitality industry. Through a large number of data and case analysis, the author resolves the current development environment of E-mail marketing. In addition, the author puts forward his own views and summarizes a set of standard E-mail summaries from several important aspects of E-mail marketing activities.
jordanfernandez

Proximity Marketing: Often Creepy, but It Doesn't Have to Be. | Center for Digital Ethics & Policy - 0 views

  • Imagine you’re out shopping one Saturday afternoon. You walk into a department store and see a big sign that reads, “Get our app and save!” You love a good deal so you scan the QR code and select “download.” You scroll through a user agreement with about 10,000 words of legalese and click “agree.”
  • As you walk down the street later, your phone is abuzz with notifications you’ve never received before: a constant stream of ads from each store you pass. You wonder how they’re reaching you, until you realize the department store app is still running — it must connect to other stores.
  • Target merged its “Cartwheel” coupon app — used by 27 million shoppers, saving them more than $1 billion — with the main Target app and incorporated new features.
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  • This beats traditional advertising, which connects to consumers before they’re in a store — while they’re sitting on the couch at home watching television, for instance — and relies on them to remember the message later.
  • By using proximity marketing technology, stores can catch up by providing some of the perks of online shopping in person, like easy access to discounts, saved shopping lists and personalized recommendations.
  • Lastly, proximity marketing tools allow companies to gather behavioral data about their customers, including how often they visit a store and when, how long they stay and what areas of the store they gravitate toward.
  • Proximity marketing — location-based direct marketing in which a business or other organization sends offers, promotions, alerts or other messages to a person's smartphone based on the device’s location — is annoying, creepy and downright invasive in this story. But it doesn’t have to be. When implemented ethically, proximity marketing can provide worthwhile benefits to marketers and consumers alike.
  • But completely opting-out of proximity marketing — agreeing to all or nothing — should not be the only way consumers can protect themselves.
  • Their recommendations include displaying in-store signage notifying shoppers that their location data is being collected, letting consumers opt-out of analytics services, limiting how data is used and never selling personally identifiable data to a third party.
  • If retailers want their customers to shed the “malicious” connotation that comes with data tracking, they need to be upfront about how they are using that data, including location.
  • Target’s privacy notice is currently 4,359 words and the top of the page reads, “We may change or add to this privacy policy, so we encourage you to review it periodically.” How many customers read the whole statement and check back periodically for updates?
  • So let’s reimagine our scene in the department store: Again, you download its app. This time, the user agreement is a few clear bullet points. The app walks you through a quick Q&A to find out if it can access your location to make your shopping experience easier. It asks if it can share your information with its partners — other stores, whose names the user agreement lists out explicitly — and gives you an option to opt out.
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    This article addresses what proximity marketing is and how it can be beneficial to marketers and consumers if done right. It talks about how companies throw hundreds of pages of legalese when downloading new apps that people never read. They recommend to include displaying in store signage notifying shoppers that their location data is being collected, letting consumers opt out of analytic services and limiting how data is used without selling personal identifiable data to third party. I believe if companies make it easier for us to trust them with our data more people will use this style of marketing.
Lymaris Collazo

For hotels, COVID-19 has created an operational "perfect storm" | PhocusWire - 0 views

  • As recovery starts in some regions, hotels are reporting dramatic and unexpected spikes in occupancy numbers, swinging from 20% to 80% occupancy and back down to 20% in a matter of days.
  • The guest profile of businesses is changing too in many instances. Many business travel hotels are having to work out how to pivot to attract and profitably service leisure guests in the absence of a business travel market currently.
  • On top of the basic need to have the right amount of staff in place for a highly unpredictable amount and type of guests, hotels also have to process systemic change in the way their operations run to be able to guarantee the care of their staff and their guests. Surgical precision also needs to be applied to cost control.
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  • One of the biggest challenges for operations managers and housekeepers alike is in implementing the new cleaning protocols. Extra time needs to be planned per hotel room to make sure that the right processes are followed, and the correct manpower needs to be available to execute the new protocols adequately for the number of rooms in service.
  • Some hotels are also deploying cleaning techniques that require rooms to be left for three hours after spraying, others have a policy of allocating 24 hours per room before another guest can be checked in to ensure there is time to fulfill the new procedures.
  • We found that the average guest departure room cleaning time has increased by around 11% overall. In fact, over half of the hotels we spoke to report an increase in minutes spent cleaning each room of at least 15% or more. Ivaylo Ivanov, senior vice president of hotel operations for Okada Manila, estimates that at his 5-star resort, an additional 25% to 30% time is required to clean each room.
  • Expense control pressures are increasing as the costs of these operations continue to spiral with hotels having to outlay hundreds of thousands of dollars on new cleaning products and protective equipment.
  • With supplementary costs like these to balance against occupancy rates of 20% on average, hotels have to find sophisticated ways to save on costs that won’t compromise the all‐important guest experience.
  • We expected hotels to turn to a reduction in stayover cleans as a key way to balance out the additional time spent cleaning check-out stays. However, our survey found that only 12% of the hotels we have spoken to have actually gone down this route.
  • As a five‐star resort where guests know to expect exemplary service, Ivaylo at the Okada resort just simply does not feel this option is open to them as standard (although, if guests request it, that would of course be accommodated). Indeed, where guests do want stayover cleans, the hotels we surveyed found that cleaning time significantly increases by around 35%.
  • When all the strings of the current environment for operations staff are pulled together, it is easy to see that not only have their jobs fundamentally shifted but that there is a huge amount expected of them. Technology has played a vital role in helping teams to communicate and operate during the lockdown, and it will be even more essential to equip teams with the right tools in this next stage so that hotel operations can be optimized to the maximum and these key members of the team are properly supported.Now is the time to assess each process to gain a full picture of exactly what labor and time is needed to continue to operate at the level guests expect whilst adapting to the regulations of the new normal. Any investment made now to support this essential part of any hotel will pay dividends in terms of lowering staff turnover and increasing guest satisfaction as well as realizing business-critical cost savings.
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    On this article you may learn about the security protocols of cleanliness rooms that hotels had to implement due to Covid-19. This challenges comes with the accompanion of controlling opertional costs and what labor and time is needed to continue to operate at the level guests expect whilst adapting to the regulations of the new normal.
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