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Greetings everyone! Proximity marketing is a great success for the companies to share their items available for sale or use. This is also a great way to communicate with the customers from a distance and to have them feel part of the family, an important part. it is interesting how it works and detects users on a radius, but it is also very important to yet be a little distanced and keep customer's confidence safe at the same time. I found this article interesting ...

Hotel industries have been under attack from excessive hacking, as seen with Hilton being targeted for private financial information from guests. In 2014, it was noticed that hackers had been targeting Hilton throughout the course of 17 weeks. They state that the industry itself has not really focused budgeting on cyber security. It seems that the process is done by integrating a virus into these hotels POS system. The virus was actively attacking the Micros program, which was being used in more than 300,000 hotels and resorts. An ultimate treasure chest for information, some of which was not even encrypted. In addition, the virus appears in the system as a legitimate software, and then it obtains over 90 percent of stored information. This hacking is being conducted by organized groups, who moved from the retail industry because it had indeed improved its cyber security. With hotels it seems that the concept has not been taken as seriously. There are many hotels susceptible to such an attack. As long as there is a sales software, then someone is looking to get into it. A person could be sitting inside of your location, and infiltrating a guests' wireless internet, and they would not even know. In order to engage this threat, locations must be proactive in attempting to stop what is occurring. The only question is, how much are they willing to invest in cyber security?

Todays world is highly competitive, which means there is constantly a need for change. This is especially true regarding the technology available in the hospitality industry. For instance, the filing systems of each company…everyone has one, disorganized or not. The problem arises when you need a piece of information and are unable to locate it. Systems like HRIS can help eliminate this problem. It can reduce the amount of paperwork involved in each employee and act as a central place for information to be located.

This article discusses a prominent topic discussed this week: off-site back ups. It is crucial to any company, or even for personal use to keep an off-site back up of all important data and information you have. This is to ensure that no matter what happens to your system, or the location is is at; there will be a back up to go to.

This article refers to the Residence Inn Panama City implementing VingCard RFID locks in their suites and staff only areas. This technology helps improve the hotel and makes it easier to implement future technologies like apps that can be used as the room key. With Classic RFID, the property's staff-only locations can likewise benefit from the latest in encryption protocols to ensure that only those with authorization can gain access. This form of IT helps make this property more accessibly and up to date with technology.

A perfect example of how proximity marketing can successfully build and maintain a loyal customer base and increase their foot traffic.

This article talks about E Menus and how it is changing the hospitality industry. I know this week we learned about tablets but with the pandemic E menus are common in almost every location. This is becoming the standard menu.

This article gives further insight into Proximity Marketing. As the article states, "Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications." By collecting consumer data, the consumer experience will be enhanced. This is because companies can now take a deeper dive into analyzing the buying patterns and the wants/needs of consumers. This type of marketing can work through beacons, QR codes, WiFi, NFC, and Geofencing. RFID

"Proximity marketing with beacons involves setting up a Bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images or video via the respective mobile app. There are a number of must-haves required to employ this marketing technique. They are: 1. First of all, the consumer should be using a Bluetooth-enabled mobile device at the location where the proximity marketing technique is being applied. 2. A beacon must be deployed in the area where the consumer is currently located, in order to send out and receive marketing messages or other information."

This article talks about the many challenges for the hospitality industry due to hacking. One example is interconnected technology. If a hacker can hack into one location, they can hack into multiple connected locations.

This article overviews the three major technological trends of 2019. Those trends are as follows: Mircro-Intergration of Software Solutions which enable a seamless cohesion of third-party vendor's into the hotel's existing PMS sofware through programming. Frictionless Guest stay, the idea is to make guest stays more efficient by creating apps that are personal mobile concierge. Thus allowing guests to make the most of their time vacationing or "workationing" Employee Focused Technology, for the full service hotels, this idea will help with locating employees by installing panic buttons. Beacon Geolocators will provide the exact location of an employee once they press that panic button.

This is a great read discussing the technological advancements in the hospitality industry over the past few years. The article points out that the use of such technologies is inevitable in the future because "the hotel technology space is growing rapidly and software services are becoming increasingly targeted." The three top hospitality technology trends that the author provides for 2019 include micro-integration of software solutions, employee-focused technology, and the frictionless guest stay. Together with other existing and new inventions, these technologies will continue to shape the hospitality in the next few years.

This article explores how today's technology has changed/is changing the event planning industry. Modern technology has changed the way we share information with one another. This article covers: social media marketing, hashtags, live streaming, improved security, geofilters and online check in. Social media sites like Facebook, Twitter, LinkedIn and Pinterest have expanded the reach of marketing. Event planning professionals are now able to promote their event to a vast group of people. They can even set specific targeting parameters to reach the right audience. Social media also levels the playing field for even small businesses. Hashtags are a new way of identifying topics and they can be used to expose your event to large numbers of people. Creating a hashtag for an event can help create buzz and promote your event. Live streaming is a relatively new feature within social media sites like Facebook and Instagram. It allows users to share where they are and what they are seeing to their follower base. This is a great feature for event planning professionals because it allows more people to be apart of the event. Geofiters is a photo filter within Snap Chat. Geofilters are location based and only users near that location are able to view it. They are great features to have before, and during an event as they can help advertise your event to locals and interact with people visiting the area. Last but not least the advancement in technology has lead to online check-in via apps. A mobile app designed specifically for events can integrate with your guest list within a digital application. This can help identify VIPs and help provide logistics stats such as current headcount of attendees.

This article discusses the promising technological advances going on in the space of proximity marketing. It details the advantages that proximity marketing can offer companies over traditional marketing methods and even lays out several ways that companies can get started in the space. Give how many times the average person checks their phone a day and the growing number of companies that are expected to adopt beacons, the technology used to broadcast content to a specific physical location, it makes logical sense that the technology for proximity marketing will only increase. That is why systems like Coaster CMS, the Content Management System, listed in the article will continue to be more prevalent as the need to have a firmer grasp on the content being delivered to customers becomes increasingly more important and used in a more widespread fashion.

It talks about the 4 mistake hotel owners make when it comes to the management of their properties and PMS

This article talks about the important role that the internet plays when it comes to communication within the tourism and travel industry. The internet is the main means by which many tourism business communicate. Travel agencies are able to communicate with hotel and book reservations and offer feedback to their clients. Travel agencies use computer technologies to stay connected to hotels, airlines and other tourism industries which makes it easy to streamline reservations. Mobile communications help to keep customers up to date when they are on the road. Tourism business are using mobile communication more to send text message especially for flight delay or flight change.

This article discusses how technology such as the internet, Reservation systems, computer systems and mobile communication are being used in hospitality & tourism. Internet is the first system the article discusses and how important it is for a business. It is a tool many consumers use in order to make a decision so it is important to have the business website user friendly and attractive. The next technology is reservation systems and how it facilitates and reduces the cost of a business by reducing call volume. Here it talks about reservations on traveling sites like Expedia but I also thought about reservations for a dinner at a restaurant that is a technology that is being used as well. Computer systems are an important way of communicating between branches and locations. This is very important with how many businesses are being more global. Last technology this article talks about is Mobile communication and how they use it to send notices or even to advertise like when a user is on an app.

The article highlights some of the major ways technology is used in the hospitality industry and how this technology has become standard. Researching on third party booking sites, booking, receiving travel updates, digital boarding passes, and loyalty apps are some of the most common technology uses we find in the industry. What is most interesting in the advent of new camera based technology to be used in facial recognition of repeat customers. I think this poises some serious concerns with privacy violations and it would be interesting to see how customers would react to firms using this technology.

The article starts off by addressing the most essential desire of the modern traveler, which is well performing WiFi. Based on a study in 2018, 89% of guests decide where to stay based on free reliable WiFi. This makes access to connectivity the top priority hospitality firms should be looking at for their guests. Poor WiFi experiences can lead to negative guests satisfaction which leads to a loss of repeat business and poor guest reviews. Connectivity also plays a crucial role in the operation of the business. As more business applications move to a wireless or cloud base, the need for strong connectivity increases. This allows room for new innovations to enhance the guest experience. A front desk agent can now check someone in on a cell phone rather than a desktop. This enables you to greet the guest at the door and complete a check-in while in route to their room, eliminating the need to wait in the lobby. Another benefit is with the advent of cloud computing, a hotel can reduce their hardware costs by not having to have a LAN at each property. They can run a centralized cloud server that all properties can log into. This also eliminates the need to have dedicated IT staff at each location. A major issue with this though is that IT loses visibility of the local delivery path of the network. This makes it difficult for them to locate and resolve issues that might happen, such as slow WiFi speeds. They are then challenged to develop a network performance monitoring solution that can account for all the apps working off the network, including the guest's, to gain visibility to be able to troubleshoot when issues arise. I think moving to a cloud based system to reduce hardware and labor costs will become standard for large hospitality firms. For brands with thousands of properties, this can be a great way to reduce expenses. There are certainly challenges that go along with this new technology, however I believe the ROI to be greater and I can see these companies m

I can see these companies making the initial investments to perfect this method. You already see it in a majority of software applications moving to a cloud/web based system. This helps to greatly reduce hard drive storage needs and makes the programs accessible from anywhere. In this post-covid environment, remote accessibility has become a necessity.

There are many ways to utilize proximity marketing for restaurants. You can reach potential customers letting them know about special promotions that they might only know about since they are near the restaurant. Targeting the local community is a great way to get them into your restaurant and make them feel special so they return. Another great idea is to partner with another complimentary establishment to yours and both places benefit. Loyalty programs are a great way to get repeat customers and proximity marketing can target them. Targeting an exact location is another great way to use proximity marketing...let customers know you are coming to them.

Network redundancy is the process of adding network devices and other instances of communication lines to help ensure network availability and reduce the risk of failures on critical data paths. One of the first steps in the network redundancy plan is to create a network strategy that reviews the existing infrastructure. A high-quality hosted data center should have an extensive backup system to ensure that it is always available. All valuable data should be backed up regularly, preferably in another location. By using multiple data centers, companies can ensure that even if certain disasters occur, they will be able to proceed with minimal losses. In addition, a well-maintained UPS system ensures that the server can be switched from power to backup generator power without losing any data or applications.

A network outage whether it is due to a cyber attack or simple human error can be devastating to a company. It makes them look very bad, damaging their reputation, and can cost the business millions of dollars. Network Redundancy can help ensure network availability and decrease the risk of failure. There are 2 forms of redundancy. Fault Tolerance where there is a mirrored backup system that takes over with no loss of service, and High Availability where the backup servers take over and restart applications that were running on the failed server.

The airline industry has implemented beacon technology for a more personalized and easy travel experience. The article discusses how Beacons are collecting real time information and creating a single touch point experience to get information regarding airports or flights. It goes into detail about the ability of communication with travelers while they are traveling.

Proximity marketing is and has become the new method of advertising on a device which virtually anyone has; the cell phone. However, due to its popularity it has turned into something more complex due to the amount of organizations using this feature and the somewhat tight geographic locations. A city like New York is a prime example to how many businesses fight for a glimpse of spotlight regarding proximity marketing. Although, Google plays a huge role in helping locate a business, it does not seem to be an equal opportunist for all hotels, for instance.

proximity accurately represent your location in relation to major points of interest in your area becomes even more important for the guest experience. Imagine that same hotel really tries to drive home the point that is it near Times Square on its website, only to have visitors disappointed that the attraction is really much further than expected and that other hotels are much closer.

The article revolves around new technological concepts that the main cruise lines are adding to the cruising experience. While they have heavily focused on the ships hardware, they want to implement new software that will make the experience more enjoyable and simpler for guests to enjoy. Carnival, would like to implement a "medallion" called the Ocean Compass, that is crossover between the Disney Magic Band, and the band seen at the Universal Volcano Bay water park. It fits the Disney aspect, because it holds information,can open doors, and links guest pictures to the technology. It is similar to Universal, because it informs guests of when to attend something, so that they do not have to wait in a line. Royal Caribbean, likes the band idea that Disney presented, and wants to make bands of their own, that have similar functions that the Ocean Compass from Carnival has. In addition, Royal Caribbean wants to expose their guests to Virtual Reality. They hope to create an immersive experience for their guests, from the comfort of their rooms. Norwegian and MSC are mostly developing smart phone applications, that allow guests to check-in, book excursions, and open rooms. It is obvious that Disney developed a great idea with combining a "magical" band and phone application. The concept is so successful, that other players want to utilize the same formula. Let us see how well it works in the cruising industry.