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davidclark33

How Event Management Software Is Helping Schools Reopen - 1 views

www.dudesolutions.com/...wo-schools-successfully-reopen

shared by davidclark33 on 11 Oct 20 - No Cached
  • None of us can tell what the next day or week will hold. But, that comes in conflict with your critical responsibility as education operation professionals: to be prepared – for what today holds as well as tomorrow.  
  • Event ManagerTM is helping them more easily:   Host/manage virtual events  Assign and track when classes need to be cleaned   Track who is on campus to manage contact tracing while mitigating risk and liability 
  • Check out the stories below of how education operations professionals like you are utilizing Event Manager in unique ways. Our hope is that these examples might aid you in navigating COVID-19 and in reopening schools so that your staff, faculty and students can be as safe as possible.
  • ...1 more annotation...
  • Virginia Western Community College
  • davidclark33 on 11 Oct 20
     
    This article is about two schools that used Event Manager Software to help them get and stay organized. From knowing what areas/classes were clean and ready for use to knowing where certain groups were going to be located on campus for events. They were able to apply the same issues with organizing large groups for events to organizing the daily needs of the school.
yvenisem

NYC Based eMenu Drives Restaurant Profits With iPad Menu Solution - Total Food Service - 0 views

totalfood.com/rofits-with-ipad-menu-solution

shared by yvenisem on 12 Oct 20 - No Cached
  • The NYC based company makes the archaic experience of using traditional paper menus a thing of the
    • yvenisem
      yvenisem on 12 Oct 20
       
      definitely is starting to feel archaic in the 21st century
  • Patrons are given iPad menus and are still ordering through the server.
    • yvenisem
      yvenisem on 12 Oct 20
       
      Don't kow how this will still be able to work with COVID
  • restaurants can easily customize their menu to their own specifications and can make updates with a click of a button
    • yvenisem
      yvenisem on 12 Oct 20
       
      They can use this to modify restaurants according to their set audience, which can also serve to maximize revenue
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  • Among the more popular features of eMenu is the software’s ability to have multiple language options.
    • yvenisem
      yvenisem on 12 Oct 20
       
      Amazing feature that could be very beneficial for places like Florida where there are a lot of different languages being spoken
  • People eat with their eyes
    • yvenisem
      yvenisem on 12 Oct 20
       
      Many restaurants definitely lack a visual element. It's one thing to describe what is in the meal and another to see it and fantasize about eating it.
  • The fact that a steakhouse that is operating over 100 years decided just three years ago to work with eMenu speaks for itself
    • yvenisem
      yvenisem on 12 Oct 20
       
      Does seem very impressive. Good that people are moving with the times in order to stay relevant, no matter their success
  • No one will order another entree, but our eMenu strength is to entice people to order an appetizer, cocktail, side dish or dessert.
    • yvenisem
      yvenisem on 12 Oct 20
       
      The power of seeing food, I'll bet!
  • People with certain dietary restrictions can easily click a button and see options that are available for them.
    • yvenisem
      yvenisem on 12 Oct 20
       
      One of the best features in my opinon, especially since I'm eat more plant-based foods
  • A restaurant can use eMenu to feature and promote private rooms, catering packages, special events such as sports games, bands and more.
    • yvenisem
      yvenisem on 12 Oct 20
       
      Great for people to view while they are waiting for their food
  • Also, we offer a 3 month trial so restaurants can see results prior to making any long term commitment
    • yvenisem
      yvenisem on 12 Oct 20
       
      Very smart business move
  • yvenisem on 12 Oct 20
     
    This article is about a company named eMenue International that offers a revolutionary way of allowing customers to order their food. Instead of the traditional paper menues, guests would be given iPads where they could view pictures and videos of the food that is available to order. This visual element was added in on the premise that people are more enticed by visual elements rather than descriptions of the meal. This technology was adopted by one of NYC's oldest steakhouses agter 100 years, which bodes very well for the business since checks increas by up to 9% after a couple of months. Some of the most valuable aspects of this new method of ordering is the ability for someone to view menue items in the native tongue, widening the range of customers restaurants can receive, increasing profits. Another thing to note is that this menue allows people to click on a tab that caters to their specific dietary needs. In terms of marketing, this could be great since it also offers the ability to showcase the different amenities in the restaurant whther that means meeting space or event packages.
kuhang

Developing an Email Marketing Strategy in Hospitality By Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant - 0 views

www.hospitalitynet.org/...4020610.html

hospitality technology solution business

shared by kuhang on 14 Nov 20 - No Cached
  • This year over 20% of all revenues in hospitality will be generated from the Internet (15% in 2003). Another 20% of hotel bookings will be influenced by the Internet, but done offline (call center, walk-ins). In 2004, for the first time Internet hotel bookings will surpass GDS hotel bookings. Two years from now the Internet will contribute over 27% of all hotel bookings (PhoCusWright). 53% of all Internet bookings in hospitality will be direct to consumer (i.e. via hotel-owned websites).
  • Email Marketing - a Powerful Direct-to-Consumer Distribution Tool
  • In the context of explosive growth in Internet distribution and marketing in hospitality, email marketing is a powerful direct-to-consumer distribution and marketing tool. It allows hoteliers to engage customers in strong, personalized and mutually beneficial interactive relationships, increases conversions, and sells more efficiently. Email marketing is an important aspect of today’s multi-channel marketing model that requires hoteliers to communicate a single brand image across all channels.
  • ...3 more annotations...
  • So the fight is to build your organic database, construct effective email campaign messages, win the right to be recognized and accepted into the email box, and convert the reader into a customer now and into the future.
  • The analytics to measure the success of an email campaign should include: open or view rates, click through rates, the number of pages viewed, the duration of the site visit, the number of contact forms submitted, the number of phone calls received, revenues and roomnights from special rate code bookings or packages purchased, and the long term sustainability of the campaign. Do people print out the email and present it by mail or at the front desk when making a reservation? Have you received inquires referencing the special rate announcement?
  • Email Marketing is here to stay. It is an important aspect of the hotelier’s Direct Online Distribution and eMarketing Strategy. Email and eMarketing in general can be used both as a direct response vehicle (short-term, results-oriented) and as a branding tool (long-term and strategic goals). Email marketing allows hoteliers to engage the customer in a strong, personalized and mutually beneficial interactive relationship at a fraction of the cost of traditional marketing. And most importantly, email marketing allows the hotelier to “own the customer” in this new online distribution and marketing environment.
  • kuhang on 14 Nov 20
     
    This article makes a detailed analysis of E-mail marketing strategies in the hospitality industry. Through a large number of data and case analysis, the author resolves the current development environment of E-mail marketing. In addition, the author puts forward his own views and summarizes a set of standard E-mail summaries from several important aspects of E-mail marketing activities.
jordanfernandez

Proximity Marketing: Often Creepy, but It Doesn't Have to Be. | Center for Digital Ethics & Policy - 0 views

www.digitalethics.org/...often-creepy-it-doesnt-have-be

shared by jordanfernandez on 30 Sep 20 - No Cached
  • Imagine you’re out shopping one Saturday afternoon. You walk into a department store and see a big sign that reads, “Get our app and save!” You love a good deal so you scan the QR code and select “download.” You scroll through a user agreement with about 10,000 words of legalese and click “agree.”
  • As you walk down the street later, your phone is abuzz with notifications you’ve never received before: a constant stream of ads from each store you pass. You wonder how they’re reaching you, until you realize the department store app is still running — it must connect to other stores.
  • Target merged its “Cartwheel” coupon app — used by 27 million shoppers, saving them more than $1 billion — with the main Target app and incorporated new features.
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  • This beats traditional advertising, which connects to consumers before they’re in a store — while they’re sitting on the couch at home watching television, for instance — and relies on them to remember the message later.
  • By using proximity marketing technology, stores can catch up by providing some of the perks of online shopping in person, like easy access to discounts, saved shopping lists and personalized recommendations.
  • Lastly, proximity marketing tools allow companies to gather behavioral data about their customers, including how often they visit a store and when, how long they stay and what areas of the store they gravitate toward.
  • Proximity marketing — location-based direct marketing in which a business or other organization sends offers, promotions, alerts or other messages to a person's smartphone based on the device’s location — is annoying, creepy and downright invasive in this story. But it doesn’t have to be. When implemented ethically, proximity marketing can provide worthwhile benefits to marketers and consumers alike.
  • But completely opting-out of proximity marketing — agreeing to all or nothing — should not be the only way consumers can protect themselves.
  • Their recommendations include displaying in-store signage notifying shoppers that their location data is being collected, letting consumers opt-out of analytics services, limiting how data is used and never selling personally identifiable data to a third party.
  • If retailers want their customers to shed the “malicious” connotation that comes with data tracking, they need to be upfront about how they are using that data, including location.
  • Target’s privacy notice is currently 4,359 words and the top of the page reads, “We may change or add to this privacy policy, so we encourage you to review it periodically.” How many customers read the whole statement and check back periodically for updates?
  • So let’s reimagine our scene in the department store: Again, you download its app. This time, the user agreement is a few clear bullet points. The app walks you through a quick Q&A to find out if it can access your location to make your shopping experience easier. It asks if it can share your information with its partners — other stores, whose names the user agreement lists out explicitly — and gives you an option to opt out.
  • jordanfernandez on 30 Sep 20
     
    This article addresses what proximity marketing is and how it can be beneficial to marketers and consumers if done right. It talks about how companies throw hundreds of pages of legalese when downloading new apps that people never read. They recommend to include displaying in store signage notifying shoppers that their location data is being collected, letting consumers opt out of analytic services and limiting how data is used without selling personal identifiable data to third party. I believe if companies make it easier for us to trust them with our data more people will use this style of marketing.
Lymaris Collazo

For hotels, COVID-19 has created an operational "perfect storm" | PhocusWire - 0 views

www.phocuswire.com/d-an-operational-perfect-storm

hotels security covid-19 technology Hospitality hotel business travel solution

shared by Lymaris Collazo on 04 Oct 20 - No Cached
  • As recovery starts in some regions, hotels are reporting dramatic and unexpected spikes in occupancy numbers, swinging from 20% to 80% occupancy and back down to 20% in a matter of days.
  • The guest profile of businesses is changing too in many instances. Many business travel hotels are having to work out how to pivot to attract and profitably service leisure guests in the absence of a business travel market currently.
  • On top of the basic need to have the right amount of staff in place for a highly unpredictable amount and type of guests, hotels also have to process systemic change in the way their operations run to be able to guarantee the care of their staff and their guests. Surgical precision also needs to be applied to cost control.
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  • One of the biggest challenges for operations managers and housekeepers alike is in implementing the new cleaning protocols. Extra time needs to be planned per hotel room to make sure that the right processes are followed, and the correct manpower needs to be available to execute the new protocols adequately for the number of rooms in service.
  • Some hotels are also deploying cleaning techniques that require rooms to be left for three hours after spraying, others have a policy of allocating 24 hours per room before another guest can be checked in to ensure there is time to fulfill the new procedures.
  • We found that the average guest departure room cleaning time has increased by around 11% overall. In fact, over half of the hotels we spoke to report an increase in minutes spent cleaning each room of at least 15% or more. Ivaylo Ivanov, senior vice president of hotel operations for Okada Manila, estimates that at his 5-star resort, an additional 25% to 30% time is required to clean each room.
  • Expense control pressures are increasing as the costs of these operations continue to spiral with hotels having to outlay hundreds of thousands of dollars on new cleaning products and protective equipment.
  • With supplementary costs like these to balance against occupancy rates of 20% on average, hotels have to find sophisticated ways to save on costs that won’t compromise the all‐important guest experience.
  • We expected hotels to turn to a reduction in stayover cleans as a key way to balance out the additional time spent cleaning check-out stays. However, our survey found that only 12% of the hotels we have spoken to have actually gone down this route.
  • As a five‐star resort where guests know to expect exemplary service, Ivaylo at the Okada resort just simply does not feel this option is open to them as standard (although, if guests request it, that would of course be accommodated). Indeed, where guests do want stayover cleans, the hotels we surveyed found that cleaning time significantly increases by around 35%.
  • When all the strings of the current environment for operations staff are pulled together, it is easy to see that not only have their jobs fundamentally shifted but that there is a huge amount expected of them. Technology has played a vital role in helping teams to communicate and operate during the lockdown, and it will be even more essential to equip teams with the right tools in this next stage so that hotel operations can be optimized to the maximum and these key members of the team are properly supported.Now is the time to assess each process to gain a full picture of exactly what labor and time is needed to continue to operate at the level guests expect whilst adapting to the regulations of the new normal. Any investment made now to support this essential part of any hotel will pay dividends in terms of lowering staff turnover and increasing guest satisfaction as well as realizing business-critical cost savings.
  • Lymaris Collazo on 04 Oct 20
     
    On this article you may learn about the security protocols of cleanliness rooms that hotels had to implement due to Covid-19. This challenges comes with the accompanion of controlling opertional costs and what labor and time is needed to continue to operate at the level guests expect whilst adapting to the regulations of the new normal.
ldevaul

Making the Move to a Cloud-Based Restaurant POS - 0 views

upserve.com/...cloud-based-restaurant-pos

POS hospitality cloud-based restaurants technology business decision-making mobile Software solution Tech

shared by ldevaul on 16 Sep 19 - No Cached
  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike.
  • Most cloud-based POS systems also update with new features as technology improves across the industry—something you’re unlikely to get with a legacy POS system.
  • Cloud solutions facilitate faster, easier, and more extensive business insights, which can help you make strategic decisions. By connecting what’s happening in the back of the house to the front, restaurant operators get a holistic picture of how the business is running
  • ...26 more annotations...
  • Real-time data means real-time solutions to situations before they become problems. Just think of the time and money you’ll save by identifying issues before they blow out of proportion
  • Instead of printing out lengthy reports for every shift, now you can access your insights from any smart device—such as your computer, phone, or tablet—and get updated sales, inventory, customer feedback, and more, no matter where you are. 
  • Legacy systems only allow on-premise access to data, which means you have to be in your restaurant in order to access the information on your POS system.
  • If you anticipate growth or change, a cloud-based POS system is better enabled to grow with you. 
  • While buying up all of the necessary technology to get a cloud-based POS system off the ground may seem expensive, they tend to have cheaper operating costs in the long run and some, like Upserve, offer free support 24/7/365. 
  • With a cloud-based restaurant POS, you have the ability to add on a mobile POS unit that provides a number of benefits.
  • That decrease in time spent waiting for their check or credit card to return to the table also increases guest satisfaction, boosting your reputation. A mobile restaurant POS also provides contactless payments with a built-in EMV reader, minimizing the exchange between servers and guests – something that is particularly important in this moment.
  • Cloud-based POS systems update automatically and for free, just like the apps on your mobile device, while traditional POS systems require manual updates that can be labor intensive and costly. 
  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike. 
  • Whether it’s updating your menu on the regular, launching new or improved loyalty programs, or requiring more precise inventory tracking, the more your needs will shift over time, the more sense it makes to opt for cloud-based.
  • If the internet ever goes down, the system that your legacy POS relies on will be offline and non-functional. Luckily, on a cloud-based restaurant POS system you have the option of switching to offline mode as a back-up. You’ll stay up and running until the internet is able to connect again.
  • Thanks to the cloud and its encrypted online storage, there’s no risk of hardware or software incompatibility or failure, no viruses or driver hiccups, and no risk of a hard drive accidentally deleting a weekend’s worth of sales reports. It’s all backed up, automatically. 
  • Plus, younger generations of workers—think millennials and Gen Zs—will be able to get right on board with a cloud-based POS solution with little-to-no training.
  • Customers will feel good knowing their credit card information is secure and encrypted with the most up-to-date technology. 
  • No matter what type of establishment, your cloud-based POS can track every last drop of product, allowing you to spot discrepancies in an instant and fix gaps before they become problematic.
  • Hardware costs are separate from service, and maintenance and support services often come with a hefty fee. 
  • While traditional POS systems certainly have lower start-up costs, they tend to come with plenty of hidden costs that reveal themselves over time.
  • upfront costs are kept to a minimum and monthly subscription fees are lower. 
  • Best of all, instant free upgrades mean no lost revenue from downtime or inconvenient hardware upgrades as your business grows. Instead, plans can be upgraded or downgraded at will, and most providers don’t even charge a fee for the trouble. 
  • If you have existing setups in place, many third-party vendors have upgraded apps for cloud POS systems to help you maintain your current rewards and promotions planning. 
  • Most studies are showing that those who switched are sticking with a cloud-based solution, and that legacy POS systems will only decline moving forward.
  • After over three decades with a legacy POS system that only slowed them down, they made the move to a cloud-based POS to bring their restaurants into the future.
  • “Our restaurants are chef-driven, so we have specials that change every day. We need to add buttons every day. We change pricing every day. Having to stop and reset all the terminals because it’s not instantaneous was a headache.”
  • Not only did constant resets of the system create roadblocks for the team at Homegrown Hospitality, but service was also less than stellar and cost more than what it was worth.
  • We went through a lot of pain—our system would crash all the time, credit cards wouldn’t spool, and data would be lost. Our IT department would spend numerous hours a week just trying to recover data,” Simon explained.
  • “That was pretty much the breaking point: we were at the point where we needed to upgrade, but it would have cost us several hundred thousand dollars. So we decided to source something new. The functionality and capability of Upserve won us over.”
  • mmadar on 16 Sep 19
     
    This article takes you through why your restaurant may want to switch to a Cloud-Based POS. There are many positive attributes associated with making the switch, such as; data accessibility, cheaper operating costs, easier upgrades, less frequent downtimes, increased security, and adaptability. If you are a growing business, the Cloud would grow with you.
  • shannaton on 29 Jun 20
     
    Cloud based POS systems can be apprehensive at first, but we are always satisfied once we are able to se the technology work to keep the business safe, effiecient and also more profitable. Cloud based POS systems are speedy and saves a lot of time which frees up staff to do other things in the establishment.
  • ldevaul on 11 Sep 21
     
    This article discussed the benefits of switching from a localized POS system to a cloud-based restaurant POS. The article touched on how cloud-based systems provide real-time data and how that instant data could provide a management team real-time solutions. You can save so much time and money by identifying issues before they even arrive. I found it very interesting that with cloud-based systems you have the "ability to add on a mobile POS unit that provides a number of benefits." With this option, your servers do not have to run back and forth to a POS station. They simply have the option in the palm of their hands. It also decreases the time spent waiting for a check or credit card to return to the table. This not only increases guest satisfaction, but helps with table turnover. The article also touched on how cloud-based POS systems are "better enabled to grow with you." They are super adaptable and the article mentioned that restaurants can update their menu whenever, launch new loyalty programs, and help with more precise inventory tracking. This article also touched on setup, increased security, staff accountability, and the ability to make better business decisions due to the cloud software being able to provide extensive business insights. Finally, the article touched on POS cost and how " upfront costs are kept to a minimum and monthly subscription fees are lower." It also ended with a case study about Homegrown Hospitality Group and their switch from Aloha to Upserve Cloud-based POS. It was very interesting and I'd recommend everyone read the brief two paragraphs about how the switch changed their business trajectory.
nashalsiddiqi

Will Augmented Reality Enhance The Hotel Stay Of The Future? - Hospitality Net World Panel - 0 views

www.hospitalitynet.org/...125000085.html

augmented reality hospitality technology hotel

shared by nashalsiddiqi on 13 Sep 21 - No Cached
  • From the point of view of sales and advertising, AR is a great way to show offers and promotions in real-time: a traveler could point the camera at a restaurant and see the menu-of-the-day come to life, or watch hotel room rates shown over the "real" property.
  • Virtual menus enhanced cocktails for example all become possible. Hotels that then champion this on social media can create great buzz around their brand. But really good infrastructure will be vital for this to be a success. The big question remains in the investment needed. Will AR be a budget priority over the next few years. That we will have to wait and see.
  • Some hotels have ridden this "gamification" wave, transforming into "Pokétel." AR is also used to offer unique experiences, as in the case of "Le Petit Chef," an application created by SkullMapping, which lets you enjoy your dinner while it is "cooked" by an animated Chef on your plate.
  • ...7 more annotations...
  • despite resistance from many properties to invest in new technology, we see an increasing amount of guest journey applications coming to the market, from digital check-in/check-out to marketing/upselling solutions.
  • it was very difficult to really produce an ROI as it related to travel and hospitality. 
  • Augmented reality requires a “wearable”, which is a major barrier to adoption, even after Facebook's acquisition of Oculus and significant price drops. 
  • Did the industry want a technology that further distances them from the customer? While that today may be needed during COVID, at what point does “hospitality” and personal communication become relegated to the technology? 
  • Here in Las Vegas, the footprint of integrated resorts ensures that wayfinding is a very important facility to move the guest from location to location. The volume and frequency of entertainment and dining options also mean that static wayfinding even when well thought out does leave room for improvement. 
  • In another thoughtful application, property in Las Vegas is combining art and augmented reality to provide a guest room with a 'view' where the physical realities of the actual room may not provide such a facility. In this case, an artistic overlay is applied against a static art piece. The outcome is focused on guest engagement, entertainment, and a point of difference. Although it is the same technology used that could provide reference information.
  • The pandemic propels the hospitality industry to innovate and offer new and exciting ways for guests' experience. As the industry seeks to upsell, enhance their guest experience and service offerings to stimulate demands, AR becomes an extremely valuable hotel technology during this recovery period. Augmented Reality technology can help solve the hotel industry's challenge in enhancing the physical environment and guest experiences without the costly and physical disruptions to their operations and facilities. With digital transformation and improving operational standards being the go-to recovery plan for the industry, AR could easily disrupt and transform the hotel industry around the world.
kmill139

Smart Hotel Room; What Are the Benefits for Hotel Owners and Guests - 1 views

www.revfine.com/smart-hotel-room

technology smart room

shared by kmill139 on 02 Apr 20 - No Cached
  • 5 Benefits of Smart Hotel Rooms
  • 1. Greater Personalisation
  • 2. Improved Sustainability
  • ...15 more annotations...
  • 5. Faster and More Reliable Repairs
  • 3. Enhanced Customer Experience
  • 4. Remote Room Controls
  • A smart hotel room is a room that makes use of ‘smart’ electronic devices, powered by the Internet of Things (IoT).
  • another.
    • kmill139
      kmill139 on 08 Sep 21
       
      This is such a relevant topic in our society today. Having the ability to wireless and effectively transfer data between devices means an easier and stress-free experience.
  • Perhaps the single most important reason is because it can improve the actual experience of staying in a hotel, by enhancing the convenience aspect.
    • kmill139
      kmill139 on 08 Sep 21
       
      I personally have had a better experience at a hotel when there is technology present, so I can see how this is a thing.
  • This internet connectivity and communication capability allows devices to find information from the internet, and to interact with other devices in the nearby vicinity.
  • With that being said, smart hotel solutions has grown in popularity for other reasons, such as its ability to reduce some of the costs associated with running a hotel.
  • One of the main benefits of a smart hotel room is the ability to offer guests a greater level of personalisation.
    • kmill139
      kmill139 on 08 Sep 21
       
      This is a big thing. Guest like to have that "home-away-from-home" experience. Things like changing the temperature of the room, light setting, and even the water temperature can make the guest enjoy their experience more.
  • For hotel management, one of the biggest advantages of creating a smart hotel is the reduced costs that are often associated with the concept. This is primarily due to improvements to sustainability and energy efficiency within the hotel rooms, with certain devices only being used when they are actually needed.
  • Perhaps the most immediately obvious benefit of a smart hotel room is the improvement it can deliver in terms of the customer experience. A smart speaker, such as that provided through the Alexa for Hospitality service, assists with this by making it possible for TVs, lights, heating and other devices to be controlled through voice commands.
  • Another benefit of smart hotel rooms and the Internet of Things is the ability for hotel staff to access a variety of room controls from a remote location. This is especially useful when it comes to getting a hotel room ready for a new guest, improving the level of comfort they are greeted with upon checking in.
  • e advantage that is sometimes overlooked when it comes to smart rooms is the improved ability to anticipate technical issues with devices and make repairs swiftly. This allows hotels to intervene at the most timely possible moment, avoiding situations where the need for repairs hinders the customer experience.
  • While a growing number of owners are willing to embrace the idea of smart hotel rooms, many are unsure of how to go about actually implementing smart hotel systems. To help out, in the article “7 Ways to Transform a Hotel Room Into a Smart Room” you will find seven ways to transform a hotel room into a smart room.
  • Video: Example of a smart hotel room
    • kmill139
      kmill139 on 08 Sep 21
       
      Great video to see everything in a smart room.
  • duyingli on 02 Apr 20
     
    This article first introduced us to the definition of smart hotel rooms, and then explained the importance of smart room technology. From a customer perspective, smart hotel rooms can provide guests with a higher level of personalized service and enhance the customer experience. From an environmental point of view, smart hotel rooms are conducive to sustainable development. The consumption of lighting or heating in the room can be adjusted according to actual needs, which means that energy waste can be reduced. From the perspective of hotel management, smart hotel technology enables the front desk to remotely manage the room, improves management efficiency, and monitors the operation of equipment in the room through the Internet to achieve faster repairs.
  • kmill139 on 08 Sep 21
     
    This article is great for anyone who would like to understand more about technology involved in the hospitality industry. Recommend this to anyone who is writing about technology.
isabelladlp

Impact of Artificial Intelligence in the Hospitality Industry - Djubo - 0 views

djubo.com/...elligence-hospitality-industry

shared by isabelladlp on 14 Sep 21 - No Cached
  • Artificial intelligence in the hospitality industry is quite popular among many prominent hotel brands.
  • The collection of your customer data, coupled with vast improvements in computer technology, simply means that AI can be used for improving the functions of the business.
  • Here’s how Artificial intelligence in the hospitality industry is growing
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  •     Improving hotel operations
  • By effectively training your staff to perform like robots, your service levels will decrease too.
  • Your front desk staff can comfortably answer guests at the front desk, while the chatbot takes care of online queries from potential guests
  • This means that both the tasks are being performed simultaneously without the hassle of adding extra stress on your staff.
  •     Effective revenue management
  • Moreover, a cloud-based property management system will give you numerous other benefits (hyperlink to our cloud-based PMP article).
  • Artificial intelligence in the hospitality industry has made it possible for your channel manager to compute complex data to give you the best rate.
  •     Personalization gets a whole new meaning
  • While a small hotel might be perfectly satisfied with a Facebook chatbot to drive additional sales, a hotel chain with hundreds of rooms at each hotel will need more than just a chatbot.
  •   Data analysis
  • AI technology can be used to quickly and efficiently categorize your guest data as per room preference, budget, amenities your guests use etc to lure them with attractive loyalty programs and offers for their next stay or perhaps even reach out to potential guests.
  • Multilingual booking experience
  • These chatbots are programmed to create a simulated conversation through natural language processing (text) and generation (voice) in your guests’ native language; the result being clear and concise interactions between the human and the machine.
isabelladlp

How Can Small Hotels Work With Global Distribution Systems (GDS)? - 0 views

www.littlehotelier.com/...lobal-distribution-systems-gds

shared by isabelladlp on 14 Sep 21 - No Cached
  • Global Distribution Systems (GDS) are just one of the many players involved in selling your rooms to a world of travelers.
  • a GDS acts as a middle-man that connects your small hotel to a network of travel agency professions
  • travel agents then sell your rooms to their customers (a mix of corporates and leisure travelers), and any bookings made are automatic.
  • ...9 more annotations...
  • Retail model
  • easy way to understand this model is if you think about how you would work with your local brick and mortar travel agency, that caters to walk-in customers.
  • Merchant model
  •  you would work with online travel agents (OTAs) like Booking.com via the third party service provider.
  • Opaque model
  • your guests don’t know they’re staying at your specific property until after they’ve made the booking.
  • Small accommodation providers can benefit greatly from using a GDS to connect to retail travel agents and corporate buyers.
  • However, we highly recommend that you steer clear of the merchant model, because you would be paying commission to both the third party service provider and the OTA.
  • n this kind of business relationship, it’s much better to retain full control of your rates and inventory, and cut out the middle-man by using an integrated channel manager to sell rooms through your OTAs.
nbrac002

Investing in the Guest Experience: Wyndham Becomes First Major Hotel Company to Begin Rollout of Oracle's OPERA Cloud Globally - 0 views

www.oracle.com/...-hotels-opera-cloud-2021-05-18

shared by nbrac002 on 09 Sep 21 - No Cached
  • Wyndham Hotels & Resorts, the world’s largest hotel franchising company with over 8,900 hotels across nearly 95 countries, today announced the roll out of the next-gen Oracle Hospitality OPERA Cloud Property Management (PMS) to its full-service hotels, making it the first major hotel company to adopt the system globally.
  • The Company anticipates approximately 20 percent of its full-service portfolio will adopt the new PMS in the next 12 months with the majority migrating to the system over the next several years.
  • a fully reimagined mobile app, making it the first to bring mobile check-in and checkout to more than 6,000 economy and midscale hotels.
  • ...8 more annotations...
  • Not only does the system help our hotel owners deliver a better guest experience through a host of operational enhancements and efficiencies, it’s designed to lower their overall costs by eliminating the need for costly and difficult-to-maintain on-site hardware
  • Designed to meet fiscal requirements across more than 200 countries, operators can customize the system to operate in 20 languages.
  • Operators can run their hotel from anywhere while team members can untether from the front desk to serve guests anywhere on property.
  • Easy integration with thousands of key partner interfaces means a smoother, more streamlined guest experience
  • Built specifically to run hotel operations, the PMS is flexible and can scale to meet the needs of each hotel without requiring installation and maintenance of on-site hardware.
  • to help drive more business to its franchisees—particularly from everyday business travelers, such as construction workers, utility workers, truckers and more.
  •  Wyndham Direct, a total booking, billing and payment solution for corporate customers that streamlines travel management with no minimum spend or stay requirements and Wyndham Business, a one-stop-shop for anyone looking to do business with Wyndham and its hotels.
  • Wyndham first began its digital transformation journey in 2016, which has since resulted in a shift to best-in-class, cloud-based property management systems, a single central reservation system for all 20 brands, and a flexible cloud service and sales platform.
  • nbrac002 on 09 Sep 21
     
    Wyndam has shifted to a cloud- based PMS system, being the first major hotel company to do so. This system will allow the hotel to deliver a better guest experience, enhance operational efficiency, and lower costs while making the hotel more competitive in the market.
teresastas

6 Hotel Brands Leading the Way with Robot Technology - 0 views

www.socialtables.com/...hotel-brands-robot

shared by teresastas on 16 Sep 21 - No Cached
  • Robots in Hotels: 6 Hotel Brands Leading the Way
    • teresastas
      teresastas on 16 Sep 21
       
      In this article we learn about 6 different hotels and the way they are using Robots to take on different tasks. In these examples all the Robots are guest facing. They are primarily used to dispense information, do deliveries and act as a bell hop. All of their tasks are some what simple tasks for their human counterparts but their usefulness comes from freeing up valuable staff to do more crucial tasks. I have experienced the robot delivery first hand and it was so much fun to have my food delivered to me by robot. I honestly prefeed it since it relived me of that awkward moment when I'm in my pajamas having food delivered to me by a stranger. The examples here won't be replacing any front line workers anytime soon but they can assist in replacing tasks.
  • To put it simply, hotel robots provide a competitive edge over the competition.Robots can free up the time of human staff and help personalize a guest’s stay.
    • teresastas
      teresastas on 16 Sep 21
       
      Besides the novelty of being served by a robot the main reason for robots in hotels would be to free up hotel staff to take on other tasks.
  • Aloft Hotels became the first hotel brand to use robot technology, introducing A.L.O — robotic butler or Botlr — in its Cupertino location. The robot can travel the entire hotel to make deliveries. Its primary purpose was to surprise guest with room delivery.
    • teresastas
      teresastas on 16 Sep 21
       
      I was surprised to learn that the first hotel to use a robot was Aloft hotels in 2014. This simple delivery robot is the most common used robot in hotels.
  • ...3 more annotations...
  • When you enter, a robot velociraptor greets you at the front desk. It then asks you to check-in on a touchscreen. When you get to your room, you’ll unlock the door with face recognition. A robot in the room (named Churi San) controls the heating and lighting, tells you the weather, and more.
    • teresastas
      teresastas on 16 Sep 21
       
      I kind of feel like a robot in your room might be asking for trouble! I would be very interested to know how user friendly this "robot" is. Because I really wanted to see how this works I went onto the website for this hotel and there was video showing you how to check in...if you are interested here it is https://www.h-n-h.jp/en/guidance
  • he robot in its New York hotel — fondly called Yobot — automatically collects and elvers guests’ luggage.
    • teresastas
      teresastas on 16 Sep 21
       
      It looks like Henn Na in Japan has the same luggage robot as Yotel in NY.
  • Cleo and Leo fulfill guests’ needs by delivering whatever they need: an extra towel, a snack, a toothbrush. All in all, they’re a stand-in for when their human counterparts are not available
    • teresastas
      teresastas on 16 Sep 21
       
      Again this seems to be the most common use of hotel robots.
rhera004

How Augmented Reality Is Revolutionizing Hospitality Industry (From Inside Out) | ARPost - 0 views

arpost.co/...tionizing-hospitality-industry

technology AR

shared by rhera004 on 04 Jun 20 - No Cached
  • Augmented reality gives hoteliers unlimited potential to engage their guests. Since today everyone is carrying a smartphone in their pockets, you can leverage it to connect with your guests deeply.
  • AR has risen as an essential technology for the hospitality industry recently because it allows it to improve the physical environments and experiences and hence the sales.
  • One way in which hoteliers can use AR to boost their offering is by using interactive elements within their hotel rooms. Such experiences can add value to a customer’s stay at the hotel.
  • ...19 more annotations...
  • It is high time now for the hospitality industry to consider building gamification apps to engage their customers. You can create games that help customers win discount coupons of the nearby restaurants or theme parks.
  • Using augmented and mixed reality headsets,  such as Microsoft Hololens, companies can show all this information to the manager and employees in real-time.
  • Many hoteliers have leveraged augmented reality to make the hotel environment more enjoyable to customers. For example, one of the leading hotel chains,
  • Augmented reality can help facility managers to increase their engineers’ productivity and decrease costs to keep them safe. Incorporating AR mobile app into EAM and CMMS solutions can help them work more efficiently.
  • Hoteliers can use this technology to create virtual keys that allow customers to unlock their rooms when they come near one.
    • rhera004
      rhera004 on 18 Sep 21
       
      Incredibly important in collecting consumer generated data
  • T
  • history of the city or video traveling guide.
    • rhera004
      rhera004 on 18 Sep 21
       
      Interesting! I think it would depend on how this tool is used. For example, sounds like it would be perfect in a haunted house!
  • explore the hotel and your other establishments.
    • rhera004
      rhera004 on 18 Sep 21
       
      Can be used for scavenger hunts around the property to engage younger guests
  • Beacon technology is all about providing information to customers when they reach a particular location. It works using Bluetooth technology.
  • The CMMS can provide maintenance and service staff with an automated tool capable of preventive maintenance, scheduling inspections, work orders, managing inventory, and retrieval of recorded data. Technicians can enter various instructions explaining how long a task takes to complete work orders, filter through previous work orders, and closeout of the system.
    • rhera004
      rhera004 on 18 Sep 21
       
      Holding maintenance and technicians accountable for completing tasks in the estimated amount of time will save the property more money in the long run.
  • help them to improve their back-office operations.
  • It will help them to increase their revenue by saving maintenance costs.
  • d
  • eliver a great customer experience.
  • he second one is that you can get more insights by integrating the app with CMMS (Computerized Maintenance Management System) or EAM (Enterprise Asset Management).
  • qszero on 04 Jun 20
     
    This article depicts how AR (augmented reality) is being implemented in the hospitality industry to improve the physical environment and experiences the hotels are offering to the consumer. It provides a real time data feed to customers at the right time and place giving great customer service in the end result. Some examples how it is being implemented is that with AR you are able to transport the customer directly to the room they want to explore in real-time and in real retrospective as if they were there. With the creating of AR apps like "Pokemon Go" hotels can create similar games in which it rewards the customers with discounts and other incentives. So with the rise of technology we can definitely look forward to how technology can hep us prior to our choice of booking experience the outcome of what to expect without leaving the comfort of our living room.
dlevine4195

The Dilemma between Artificial Intelligence (AI) & Emotional Intelligence (EQ) in the Hospitality Industry! | By Jefrey Walter - Hospitality Net - 0 views

www.hospitalitynet.org/...4105354.html

intelligence technology solution tech

shared by dlevine4195 on 20 Sep 21 - No Cached
  • there is a humongous dilemma between AI & EQ in hospitality because the industry is all about "PEOPLE".
  • Firstly, it is imperative to understand that technology is extremely important and will help any business to envision and reach goals.
  • hospitality industry, hotels are rapidly adopting AI to maximize profits, guest retention, and overall performance, and more importantly to analyze guests and varying trends using data analytics.
  • ...10 more annotations...
  • continuous experience with virtual meetings and events, work from home, and the so-called technology-driven life, these guests will expect HUMAN-TOUCH, HOSPITALITY, EMPATHY, MOTIVATION, and more importantly HIGH-END SATISFACTORY SERVICE with integrated technological solutions.
  • In order to achieve all these expectations, hotels should consider training staff to improve their EQ so that they can deal with any situation or use their EQ to make decisions when AI is unable to answer guest's queries or special requests, etc
  • . Furthermore, due to rising customer loyalty, employees can emphasize highly personalized touches and anticipate what a guest needs before he or she actually says them, unlike the AI which is programmed to respond only to certain inputs.
  • Personalization:
  • Reputation Management:
  • rtificial Intelligence is here to stay forever, but only as a dynamic helping tool or as an assistant for humans in the HOSPITALITY industry.
  • Predictive Analytics:
  • Sales & Marketing:
  • Revenue Management:
  • The future is optimistic where an integrated EQ & AI skills are needed to better optimize and provide guests an out-of-the-world experience
  • dlevine4195 on 20 Sep 21
     
    This article discusses the connection of Emotional Intelligence and Artificial intelligence and how it will positively impact the future guest experience. It will allow the human touch to still be present with the productivity of robot collecting data or analytics.
cingram21

Why Assessing and Mitigating the Security Risks of PMS Data Should be a Top Priority for Every Hotel IT Team | - 0 views

hoteltechnologynews.com/...iority-for-every-hotel-it-team

shared by cingram21 on 10 Oct 21 - No Cached
  • here are two components of the puzzle: the booking engine used by hotels, and the actual PMS. Since guest data can be self-hosted by hotels, managed on-property by a third party, or handled entirely off site, it’s up to hoteliers to decide what works best for their property.
  • However, even if your hotel’s data is out of sight, it is a hotel’s responsibility to keep their data partners accountable.
  • To stay informed on the status of your property’s data storage, operators should become familiar with the management at work in their hosting facility. Request information on the hosting facility’s certifications for GDPR, PCA, SOC 2, and others. It will also be useful for learning who oversees rolling updates out to your hotel’s machines, as well as firewall rules, antivirus requirements and more.
  • ...2 more annotations...
  • No matter how a hotel stores its data, operators will always be liable for securing it on some level. This is particularly true for PCI compliance, as hotels still physically handle credit cards properly and store guests’ card data well locally.
  • In general, hosted environments, whether multi tenanted or dedicated, reduce some of the operational load of your IT team in various ways, dependent on the level of interaction coming from your data partner. A fully managed implementation could absolve hoteliers from overseeing updates, watching alerts for threat monitoring, and more. These systems also give operators the benefit of accessing their systems from anywhere, often through and ideally via browser-based user interfaces.
ldeur001

6 Elements Obsolete in the Hospitality Industry - 2 views

www.infor.com/...te-in-the-hospitality-industry

Disruptive Innovations; Expectations; technology hospitality Software

shared by ldeur001 on 30 Aug 21 - No Cached
nashalsiddiqi liked it
  • Guest expectations has always been the focus of industry leaders in hospitality and food service. Today, the hospitality consumer is tech savvy to an historically unprecedented degree.
  • Through mobile options for their guests, leading hotel chains including Marriott and IHG are making the traditional front desk line-up unnecessary.
  • The guest experience of going directly to the room without having to line up to check in and to check out in the same way becomes a given as the old paradigm disappears.
  • ...11 more annotations...
  • An important trend that’s driving the industry is guest empowerment to manage the order process themselves in their own time without necessary staff intervention.
  • Mobile ordering plays a significant role in this area. So does the growing presence of kiosk technology
  • UberEats, Door Dash, GrubHub
  • here are some negative effects of these models as well, with some third-party apps taking a debilitating chunk of the profits in exchange for their services.
  • Allowing customization of menu items is a part of the increasing emphasis on personalization of the hospitality industry overall.
  • accurate reporting that allows organizations to manage menus based on the trends of what guests want and apply changes across all locations simultaneously.
  • it is becoming more and more important for organizations to remove the barriers for visitors to make payments according to their native preferences, particularly as cash payments continue to be rivaled by digital payments globally.
  • walled garden of information that was disconnected from the whole
  • With the increasing prominence of cloud technology, mobile applications, IoT, and a myriad of other technologies whereby data is collected and managed, that earlier model is fading out.
  • Creating an accessible, visible, and open environment that more easily connects to strategy is the clearer road to staying competitive.
  • Emerging technology and the culture developing around it continues to drive the evolving expectations of guests.
  • ldeur001 on 30 Aug 21
     
    Hospitality consumers are only getting more and more tech savvy, therefore, businesses must meet their patrons' standards and expectations when it comes to preferences, efficiency, convenience and speed. Examples we experience daily are mobile ordering at a restaurant, online/kiosk check in at a hotel, food delivery apps and more.
  • dnune013 on 30 Aug 21
     
    Being able to customize to the consumer and their needs is a game changer and with data analytics available today this is becoming more of a reality and could soon be a consumer expectation as we want content and experiences that are relevant to us.
  • nashalsiddiqi on 31 Aug 21
     
    The more technology is evolving into the world of business the more human interaction is less needed. parallelly, customer expectations keeps getting higher every year. some consumers tend to look for more personalized service, this is very difficult to provide through technology solely, till now at least, human interaction is essential to keep up with guests expectations.
skimb012

How to Design Digital Customer Experiences That Enable a Path Forward for Travel and Hospitality Brands | Hospitality Technology - 1 views

hospitalitytech.com/-travel-and-hospitality-brands

shared by skimb012 on 29 Aug 21 - No Cached
    • skimb012
      skimb012 on 29 Aug 21
       
      Designing a digital customer experience that changes/updates with health and safety protocols. Customer experience should not end with the check-in process, but should be continued throughout the entire stay. Addressing one part of the experience without considering the totality will negate the work put in.
kmill139

How the hotel industry has changed over the past 20 years | Hotel Management - 1 views

www.hotelmanagement.net/...has-changed-over-past-20-years

Consumer Behavior Distribution Marketing Ownership Assets Operations technology hospitality travel

shared by kmill139 on 27 Aug 21 - No Cached
  • Over the past 20 years, many facets of the hotel industry have shifted to adapt to new technology and changing consumer behavior, which have in turn changed how hoteliers conduct business.
  • “The availability of internet marketing has led to increased competition and has created pressure on room rates
  • Marketing and distribution costs are the most significant changes the industry has seen over the past couple decades, Corcoran said.
  • ...8 more annotations...
  • However, he said that because of their marketing dollars, OTAs had a huge impact that would affect consumer behavior—a belief that guests could get the best and cheapest price if they booked via third parties, helping to fuel OTAs’ market share and bringing the issue top of mind for hoteliers’ wallets.
  • Today’s consumer, thanks to online travel agencies and technology in general, are more sophisticated and educated than they were 20 years ago. That sophistication has touched many areas of the industry.
  • Enhanced consumer awareness has also led to niches within the industry, such as boutique hotels, extended-stay product and a focus on all guest types that has seen an emergence of new amenities, Rogers said.
  • “These demands have led to the prevalence of services such as high speed Wi-Fi, complimentary hot breakfast, expanded in-room technology and entertainment options, and fitness centers.”
  • Rogers said that some older hotels can’t keep up with the shift due to many select-service properties becoming higher end and providing all the amenities guests want.
  • He said select service will continue to be the industry’s preferred model moving forward because it contributes to higher profit margins and return on investment.
  • “As the technology and internet became more and more part of our society, it became more complicated to operate the hotels so there is a need for third-party operators and good franchisees,” Rogers said. “It impacted the smaller operators but delivered what the consumer was expecting.”
  • .
kmill139

What is SaaS (Software as a Service)? Everything You Need to Know - 0 views

searchcloudcomputing.techtarget.com/...Software-as-a-Service

SAAS

shared by kmill139 on 04 Sep 21 - No Cached
  • Software as a service (SaaS) is a software distribution model in which a cloud provider hosts applications and makes them available to end users over the internet. In this model, an independent software vendor (ISV) may contract a third-party cloud provider to host the application.
  • Products range from personal entertainment, such as Netflix, to advanced IT tools.
    • kmill139
      kmill139 on 04 Sep 21
       
      Applications such as Netflix, Spotify, or Apple Music are all examples of cloud computing methods that we have available to us in the 21st century. Many of us use these applications or services without knowing how they truly work.
  • The application will be accessible to any device with a network connection. SaaS applications are typically accessed via web browsers.
  • ...12 more annotations...
  • A software provider will either host the application and related data using its own servers, databases, networking and computing resources, or it may be an ISV that contracts a cloud provider to host the application in the provider's data center.
  • As a result, companies using SaaS applications are not tasked with the setup and maintenance of the software. Users simply pay a subscription fee to gain access to the software, which is a ready-made solution.
    • kmill139
      kmill139 on 04 Sep 21
       
      Many companies will benefit from this as they do not have to worry about the hardware necessary to run the servers and applications.
  • SaaS removes the need for organizations to install and run applications on their own computers or in their own data centers. This eliminates the expense of hardware acquisition, provisioning and maintenance, as well as software licensing, installation and support. Other benefits of the SaaS model include:
    • kmill139
      kmill139 on 04 Sep 21
       
      All the examples down below make the SAAS system desirable for a company.
  • Depending on the service-level agreement (SLA), the customer's data for each model may be stored locally, in the cloud or both locally and in the cloud.
  • SaaS applications and services typically use a multi-tenant approach, which means a single instance of the SaaS application will be running on the host servers, and that single instance will serve each subscribing customer or cloud tenant.
  • The typical multi-tenant architecture of SaaS applications means the cloud service provider can manage maintenance, updates and bug fixes faster, easier and more efficiently. Rather than having to implement changes in multiple instances, engineers can make necessary changes for all customers by maintaining the one, shared instance.
    • kmill139
      kmill139 on 04 Sep 21
       
      This is great to prevent any inconveniences to the customer.
  • According to a recent McKinsey & Company report, technology industry analysts predict further growth in the software as a service market, and expect to see the market for SaaS products near $200 billion by 2024. 
    • kmill139
      kmill139 on 04 Sep 21
       
      I see this happening most definitely when looking at the way we are moving forward as a population. We use technology on a day-to-day basis. Just look at your personal life and see how often you use and are around technology.
  • SaaS also poses some potential risks and challenges, as businesses must rely on outside vendors to provide the software, keep that software up and running, track and report accurate billing and facilitate a secure environment for the business's data.
    • kmill139
      kmill139 on 04 Sep 21
       
      The disadvantages down below might lead a company to stay with traditional hardware methods.
  • As a result, security is more the responsibility of the independent software vendor and third-party cloud provider.
  • SaaS is one of the three major cloud service models, along with IaaS and PaaS. All three models involve cloud providers that deliver their own hosted data center resources to customers over the internet.
    • kmill139
      kmill139 on 04 Sep 21
       
      We're focusing on SAAS but it's good to know the difference between the three.
  • Salesforce Google Workspace apps Microsoft 36
    • kmill139
      kmill139 on 04 Sep 21
       
      All of these are very common in today's world and I see many on this list that I use in my personal life.
  • HubSpot Trello Netflix Zoom Zendesk DocuSign Slack Adobe Creative Cloud Shopify Mailchimp
  • kmill139 on 04 Sep 21
     
    A great in-depth article about the service SAAS. This article talks about how it works, and how the host provide their services to their clients. In the article it also talks about the three types of cloud based services.
nashalsiddiqi

Take It From Ritz-Carlton: Data Is Nothing Without the Personal Touches | CustomerThink - 0 views

customerthink.com/_nothing_personal_ritz_carlton

shared by nashalsiddiqi on 24 Aug 21 - No Cached
  • the Ritz-Carlton uses a CRM system. Coined “Mystique,” the Ritz-Carlton database is used to track information such as guest preferences, frequency of visits and issues that have come up for guests during their previous stays.
  • While the data is helpful in understanding an individual guest’s relationship with the brand, the data is only as good as the staff’s willingness to leverage it to create ongoing, memorable and unique experiences for the guest.
  • according to NPD Group, a market research company, almost 50 percent of the consumers who described themselves as highly loyal to a brand were no longer loyal to that brand a year later. So how does a business maintain loyal customers? In a nutshell, by not leaving it solely to technology, such as complex CRM databases, but instead making loyalty and customer engagement an integral part of each employee’s daily focus and communicating about it daily
  • ...1 more annotation...
  • At line-up, the Ladies and Gentlemen celebrate stories of exceptional service; share new information from the Mystique CRM database; hear presentations on business success factors, such as the importance of driving customer engagement is presented, and research results from customer engagement surveys. And they discuss the information on the Credo card.
  • nashalsiddiqi on 24 Aug 21
     
    The article discuss Ritz Carlton experience with their own CRM system called Mystique, it also argues that a CRM system and technology are not enough to gain customer loyalty but also needs a different level of customer engagement.
  • nashalsiddiqi on 31 Aug 21
     
    The article discuss how did Ritz Carlton introduced a new CRM system named mystique to develop a more personalized service for the clients focusing mainly on data collected through the hotel employees by observing guests behavior or by asking the guest directly. However, the article also discusses the importance of human interaction regardless to the system it self.
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