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mmdmd99999

Cloud Computing for the Food Industry and Restaurants Benefits - 0 views

www.nutanix.com/...ustry-and-restaurants-benefits

shared by mmdmd99999 on 22 Jun 22 - No Cached
  • Restaurant operators don't go into this business to be technologists
  • technology has proven so fruitful for restaurants during the pandemic that analysts are now urging the restaurant industry to permanently embrace solutions like cloud computing, artificial intelligence and machine learning to diversify their revenue streams, collectively bargain, and provide a safe experience for guests and employees alike.
  • In the last five years, restaurant delivery has grown 20 percent
  • ...6 more annotations...
  • With its pervasive stay-at-home orders, mandated dining room closures and persistent labor shortages, COVID-19 has only accelerated this trend.
  • DoorDash, Grubhub and UberEats dominate the market
  • “At the start of the pandemic, there was a rush for every restaurant to do their own ordering app, which is like everybody trying to do their own internet,” Quinn said. “Restaurants quickly realized that their efforts were better spent elsewhere, and many opted into the larger ecosystems that third-party delivery services provide.”
  • Shortly after its launch in 2013, DoorDash decided to migrate its IT infrastructure to a cloud-native solution, which allows it to quickly scale as it continues to grow. It also gives the company access to various cloud-based applications that help it collect, track and analyze data about its customers’ ordering habits — a trend that’s sweeping the restaurant industry and informing creative strategies for combatting losses due to COVID-19, according to Quin
  • Ghost kitchens — sometimes called virtual or dark kitchens — allow restaurateurs to cut costs by foregoing real estate, labor and dining room expenses in favor of small, focused operations that prepare food in shared commercial kitchens exclusively for delivery. Companies like UberEats use delivery data to help restaurants determine where market opportunities exist.
  • n recent years, digital ordering kiosks and tablets also have become popular, and full robotic kitchens might not be far behind. This fall, for example, White Castle will deploy Flippy, its first robotic fry cook. Halal Guys and Applebees, meanwhile, are in the early stages of testing DrinkBot, a robot that mixes pre-set beverages in just 20 seconds. Even autonomous delivery robots have hit the streets in big cities and college towns across America
  • mmdmd99999 on 22 Jun 22
     
    Robotic fry cook, digital ordering kiosks, ghost kitchen, cloud based apps, restaurant delivery
claudecole

AI in the hospitality industry: Benefits, applications, and use cases - 1 views

www.arrowhitech.com/ai-in-the-hospitality-industry

hospitality industry applications AI travel Hotel business

shared by claudecole on 14 Sep 22 - No Cached
amdelgad liked it
  • Science-fiction once claimed that humans would one day live together with robots who would make our lives easier.
  • In recent years, AI is becoming increasingly vital in the hospitality industry owing to its capacity to do traditionally human tasks at any time of day. This might save hoteliers a lot of money, minimize human mistakes, and allow them to provide better service.
  • Customer service is especially important in the travel sector, as hotels often live or die depending on how they treat their clients. The options for improving this element using AI are nearly limitless, ranging from improved personalization to targeted recommendations.
  • ...13 more annotations...
  • The introduction of AI has drastically altered hotel operations. The tremendous number of jobs that front-desk employees are expected to handle demonstrates how different the situation would be without artificial intelligence.
  • A phone system with AI can intelligently route calls. Basic queries can be answered by chatbots on the internet. Remote check-in systems that are AI-connected can allow customers to check into their rooms using a smartphone app without ever having to stop at the front desk
  • To use the data you have on your hotel’s behalf, you must first sort, organize, cleanse, parse, and transform it into something that humans can understand. To put it another way, you must find a means to delete inaccurate or duplicated data, arrange it so that it makes sense, and then present it in a human-readable style, such as charts and graphs.
  • AI, on the other hand, enables personalization on a far deeper level, affecting the very core of the guest experience. It also helps you save time, money, and effort by enhancing efficiency.
  • For example, an AI chatbot linked to your Facebook Messenger can answer queries from visitors and collect basic information to save in your database. This information can then be utilized to tailor future interactions with the guest. You might design special offerings that cater to their specific needs, such as child-friendly accommodations, all-inclusive stays, or experiences that include a hotel room as well as tickets to nearby events or shows.
  • AI may assist you in ensuring that you get it right while also increasing efficiency and accuracy. You won’t have to look very hard to find proof of this. You almost certainly employ both a property management system (PMS) and a point of sale (POS) system. Both of these use AI to assist you to handle bookings, offering add-ons, and adding them to customers’ bills, among other things.
  • Artificial intelligence embedded in the software you use every day, such as your PMS and POS, allows for greater efficiency, a stronger relationship with your visitors, and, ultimately, greater hotel success.
  • Hilton Hotels’ First Robot Concierge, Meet Connie.
  • AI chatbots, for example, have been popular on social media platforms to allow customers to ask questions and receive near-instant responses, 24 hours a day, seven days a week. Hotels benefit from this because it allows them to achieve response speeds that are nearly difficult to achieve through human-to-human interaction.
  • Predict passenger flow using predictive analytics and machine learning to avoid airport overcrowding.Based on the current operational state, as well as prior data and patterns, machine learning can be used to assess the probability of delayed departures.By studying typical baggage mishandling and breaking points, conditions, and settings, developers can leverage machine learning skills construct a virtual assistant to proactively track baggage.
  • AI and machine learning can be used to incorporate real-time feedback into workflows. This can help assess whether or not a guest is happy with their room.
  • RPA is capable of automating dull and repetitive operations. AI is capable of detecting demand patterns, forecasting corresponding prices, and even calculating human resource requirements.
  • Hospitality businesses can use AI and machine learning to determine which aspects of their loyalty program appeal to clients and which are deal breakers. By examining emotional activity, sentiment analysis (which uses Natural Language Processing) can help organizations comprehend positive, negative, and neutral viewpoints.
  • claudecole on 14 Sep 22
     
    This article details the increasing and already abundant role that AI technologies are playing in the day-to-day operations of hospitality companies. It goes into depth about how these advancements are using analytical data to provide a better guest experience while also taking information from outside sources to focus on aspects of the operation that need improvement or things that are being well received. The process of AI implementation has also allowed for the customization of guest experience allowing guests to be catered to 24/7 offering insights and calculated suggestions.
tashaemunnings

Robots are coming to hotels, but how long will they stay? | Popular Science - 0 views

www.popsci.com/...robots-in-hotels

shared by tashaemunnings on 16 Sep 22 - No Cached
amdelgad liked it
  • Rather than saving labour, the robots actually required the hotel to increase staffing in order to assist and repair the struggling robots.” 
  • Saving costs is a key reason hotels have for wanting to employ robots. And during the COVID-19 pandemic, contactless service was likely another, which reignited some of the interest for robots in this space
  • robotics systems and AI platforms are far from perfect when it comes to working out all the privacy concerns, such as how they will store data from users and safeguard against hackers.
  • ...1 more annotation...
  • for the level of technology that is currently available, simple robots that do repetitive, predictable tasks, like room delivery, luggage carrying, or vacuuming, tend to fare better in the hotel work environment. Robots that had to handle more customer service interactions, or complex tasks, had more mixed results. 
  • tashaemunnings on 16 Sep 22
     
    The hospitality industry is beginning to employ robots to perform many of the tasks we'd typically expect human employees to perform. They are programmed to perform tasks such as fulfilling guest requests and responding to guest inquiries. Some hotels, however, have taken it a step further by replacing half their staff with robots and attempting to program them to perform other tasks such as assisting guests with their luggage. This turned out to be more of an issue than it was helpful as guests found that these robots could not climb stairs or go outside. Guests staying in hotels where robots' tasks were simpler tasks such as vacuuming, and room delivery had better reviews than those tasked with more complex tasks such as customer service interactions.
carine_elie

6 Technology Trends Redefining the Hospitality Industry - 0 views

www.entrepreneur.com/...423654

technology hospitality travel

shared by carine_elie on 27 Aug 22 - No Cached
  • In a Stayntouch/NYU Tisch Center of Hospitality Report, 81.7 percent of hoteliers surveyed had implemented at least one new technology during the pandemic, and/or were planning to in 2022. Incorporating technology into day-to-day operations is essential to minimize human error, maximize service efficiency and improve the guest experience.
  • Gamification of travel planningWith cabin fever at an all-time high, the world couldn’t be hungrier for spontaneity. As people contemplate their next getaway, hospitality companies can leverage gamification — using game design elements in non-game contexts — to turn travel planning from a chore into a guilty pleasure.By interplaying gamification mechanics like challenges, chance and rewards, with elements like points, quests and sharing, companies can capitalize on human motivation. Imagine a travel planning website that challenges users to solve a travel puzzle where they will achieve a score, be ranked on a leaderboard and receive points for their next trip.Popular European airline Lufthansa introduced Lufthansa Surprise, which allows travelers to choose from nine categories, with themes like nature, cities or partying. Upon picking top choices from seven to twelve European cities, the destination is only revealed after booking. Beyond novelty, using gamification for online advertising is proven to boost data driving, customer loyalty, brand awareness, user-generated content, online engagement and revenue. 
Danaisy Abascal-Yero

The Return of Incentive Travel: Using the Hotel PMS to Manage and Grow Guest Loyalty in Independent Hotels | By Warren Dehan - 0 views

www.hospitalitynet.org/...4110269.html

technology Software hospitality

shared by Danaisy Abascal-Yero on 26 May 22 - No Cached
  • A strong loyalty program may be just what is necessary for hotels to implement to recover bookings lost in the shuffle during 2020 and beyond.
  • hotels must be prepared to offer more than this in the long run.
  • PMS system enabling guests to grow their relationship with the hotel during every transaction and interaction including pre and post stay,
  • ...6 more annotations...
  • Traditionally, hotels’ go-to amenity for customer loyalty is access to free Wi-Fi.
  • Loyalty programs excel at setting logical expectations for a guests’ stay, improving their overall experience and enticing others to join.
  • Hotels should also offer incentives for repeat bookings, such as free nights to credits at the hotel restaurant, premium guestroom amenities, hotel spa, gift shop, room upgrades, and other services based on the hotel and its location.
  • enable hoteliers to cut down on the number of third-party services they work with to offer a high-quality guest experience while also eliminating transaction fees associated with the program.
  • ese programs feed off (and into) nearly every department within a hotel, therefore strong internal organization —
  • By blending both immediate guest gratification with long-term incentive goals, and keeping guests engaged by meeting and exceeding their expectations during their on-property experiences, hotels and resort groups can help create a new era of traveler loyalty.
  • Danaisy Abascal-Yero on 26 May 22
     
    This article explains how PMS, property management system, is integrated to manage and grow customer loyalty independent hotels. It is no secret that some of the best loyalty programs keep guests coming back to the same company/hotel. They attract these guests by incorporating a strong loyalty program that provides rewards, incentives, and exclusive access to certain amenities. It is believed that this is what is needed to attract more bookings that were lost during the pandemic in 2020 up until today. The way to most effectively do so is by integrating a PMS system that allows guests to grow the relationship with the hotel during every transaction and interaction they have prior to, during, and post their stay. There needs to be much more than free wi-fi integrated in hotels as loyalty access as it is becoming so popular that it is not considered an exclusive access feature. Hotels should offer incentives for those who book repeatedly, like free nights, credits at the hotel's restaurant, premium guestroom amenities, hotel spa, and much more. Guests like to feel special, and doing so will guarantee their return to this hotel brand as they want to indulge in this experience every single time.
rosedelice

How to Combat the Negative Side of Consumer Behavior With Societal Marketing - 0 views

smallbusiness.chron.com/-societal-marketing-81841.html

how to combat negative consumer behavior

shared by rosedelice on 20 Feb 22 - No Cached
  • Some companies treat corporate social responsibility primarily as a form of branding. For instance, a company that donates 10 percent of profits to cancer research might develop a marketing plan to let the public know about its good works so customers will feel better about buying its products. A more comprehensive approach to societal marketing would include an examination of the company's products and services and what effect they have on the customer and the society.
  • Consumers generally say they want to buy products that are more environmentally sustainable or socially responsible, but that doesn't translate to actual sales if the product costs too much or doesn't perform as well as its rivals. It might seem as if there's a gap between what customers say they want and what they really want, but in reality they want it all. An unpleasant-tasting, expensive brand of fair trade coffee is not going to outsell a delicious and affordable rival just because it is fair trade. However, a delicious and affordable fair trade brand could do very well. The fact that the coffee is fair trade is a benefit to the consumer, but only if the coffee meets the customer's other requirements for taste and price. Effective societal marketing treats the social responsibility aspect as an extra benefit to choosing an already fine product.
  • Sometimes a company can make its marketing campaign more socially responsible by making relatively small changes to a popular product. For example, if a restaurant offers a children's meal option including a grilled cheese sandwich, chips and a soda, it could improve the menu by offering fresh fruit and milk or juice as options. Some parents will still decide to order the chips and soda, but some will choose the fruit and milk. The company is giving customers what they want either way, but by including healthier options the company is doing what it can to have a positive impact on society.
  • rosedelice on 20 Feb 22
     
    Consumers generally say they want to buy products that are more environmentally sustainable or socially responsible.Effective societal marketing treats the social responsibility aspect as an extra benefit to choosing an already fine product. The company needs to give customers what they want either way by including healthier options.
imgonnarecit

Six Ways Brands are Using Proximity Marketing Right Now | Beaconstac - 0 views

blog.beaconstac.com/...brands-use-proximity-marketing

shared by imgonnarecit on 13 Jun 22 - No Cached
  • Proximity marketing through Bluetooth is also known as beacon marketing.
  • Malls, cinemas, restaurants, and even stores that provide free Wi-Fi make the customer spend more time on the premises, increasing the chances of spending more money. But, these aren’t the benefits that free Wi-Fi can provide to your business.
  • People receive information from the items that have transmitters attached to them. Once a cellphone is near the article, the information will be transferred without using a Wi-Fi connection
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  • he primary difference between beacons and geofencing is that beacon uses Bluetooth to communicate, whereas geofencing uses GPS signals shared with a smartphone.
  • Brands can easily choose a location to send push notifications to the customers’ mobile phone when he enters, leaves, or is around that location.
  • Improving the rate of app retention is the goal of all brands that have a mobile app. Implementing proximity marketing through beacons is an effective way to increase customer loyalty and improve customer retention
  • The popular brand Macy used a beacon-triggered mobile game app to make the shopping experience more engaging and exciting for the visitors. Buyers received a notification for participating in the game and winning $1 million worth of gifts and discounts from the brand.
  • or instance, when a customer receives a message that a clothing store near his location offers a 30% discount, he will be inclined to visit the store since he won’t have to cover a considerable distance to reach there. Moreover, when he gets there, he might avail the offers by shopping from the business.
  • Proximity marketing is also used for retargeting the customers who intend to leave the store without buying anything or who showed interest in particular products.
  • Loyalty programs are an excellent way to make your customers shop from you. Customers love to earn loyalty points to redeem those points by getting a discount from the brand or winning a gif
  • eploying proximity marketing will help your business outshine your rivals, attract more customers to your store, and boost sales.
  • ustomers are a crucial reason for the success or failure of a business
deden004

What is Cloud Computing & Why is it Important? | Accenture - 1 views

www.accenture.com/...cloud-computing-index

tech technology hospitality cloud cloud computing

shared by deden004 on 09 Mar 21 - No Cached
  • Cloud is a model of computing where servers, networks, storage, development tools, and even applications (apps) are enabled through the internet. Instead of organizations having to make major investments to buy equipment, train staff, and provide ongoing maintenance, some or all of these needs are handled by a cloud service provider.
  • With a public cloud environment, users "plug into" the data and applications via an internet connection giving anytime, anywhere access.
  • Cloud is often pay-as-you-go, where you only pay for what you use. Think about how a utility company meters how much water, electricity, or gas is used and charges based on consumption. The cloud is the same.
  • ...16 more annotations...
  • Services can be requested and provisioned quickly, without the need for manual setup and configuration.
  • Cloud often uses the multi-tenancy model. This means a single application is shared among several users. So, rather than creating a copy of the application for each user, several users, or "tenants" can configure the application to their specific needs.
  • Cloud platforms are elastic. An organization can scale its resource usage levels up or down quickly and easily as needs change.
  • Before cloud computing, companies had to store all their data and software on their own hard drives and servers. The bigger the company, the more storage they needed.
  • This way of treating data is not scalable at speed
  • t's not just businesses that benefit from cloud computing. The cloud has transformed our lives as individuals as well.
  • cloud technology means that companies can scale and adapt at speed and scale, accelerate innovation, drive business agility, streamline operations, and reduce costs.
  • The first thing to consider is the deployment model—public cloud, private cloud, hybrid cloud, and multi-cloud. The next element is the service category—Saas (Software as a Service), Paas (Platform as a Service) and Iaas (Infrastructure as a service). When a company is considering its cloud migration strategy, it must consider both factors.
  • using an internet connection to access computing resources hosted on data centers managed by a third-party cloud service provider, rather than owning and maintaining these resources on-premise
  • hyperscalers.
  • organizations concerned about sharing resources on a public cloud.
  • A private cloud environment gives you complete control over data and securit
  • IaaS is the simplest option for businesses. With IaaS, an organization migrates its hardware—renting servers and data storage in the cloud rather than purchasing and maintaining its own infrastructure.
  • PaaS is a popular choice for businesses who want to create unique applications without making major financial investments.
  • SaaS is the most commonly used cloud application service and is becoming a dominant way for organizations to access software applications.
  • Hybrid cloud eliminates reliance on any single cloud provider and allows for additional levels of flexibility in terms of capabilities, security compliance, etc.
  • deden004 on 09 Mar 21
     
    The article I chose is about the cloud. The cloud as its described in this article is a model of computing enabled by internet access that connects servers and networks to the public without the need to purchase large expensive equipment or staff to perform maintenance, and rather pay a monthly fee where this along with other services are performed. In this article we are given step by step instructions on the cloud computing environment and there five key characteristics. From internet access to measured service, on demand self-service, shared recourse pooling to rapid elasticity, the cloud encompasses many things and if you were like me, unsure of the what the cloud is and its functions, here is a is a step by step manual on the cloud and what it can do for you.
mattiebell

Barbados: Transforming Through Innovation and Sustainability - 1 views

www.newsweek.com/...ough-innovation-sustainability

shared by mattiebell on 20 Feb 23 - No Cached
  • The country has embraced technology, is leading the way in the green economy transition (what the United Nations defines as "low carbon, resource efficient and socially inclusive") and is now a pioneer in implementing solar energy.
  • Digital Nomad Visa program
  • Today the country is working toward becoming a value-added economy by utilizing its natural resources for product development.
  • ...5 more annotations...
  • To foster international business, Barbados has implemented fiscal measures such as fixing the value of the Barbados dollar (BBD) to the U.S. dollar, contributing to price stability and a stable national economic climate.
  • Barbados has a strong telecommunications industry and a highly educated workforce, making it an appealing destination for international business.
  • Barbados' robust information and communications infrastructure and its government's support and encouragement for innovation, has created the perfect environment to grow its national tech sector.
  • During the past decade, Barbados has had a clear development strategy focused on green economic growth. It has set the ambitious goal of transitioning to a fully renewable economy by 2030.
  • Furthermore, Barbados boasts a diverse range of ecosystems, including coral reefs, rain forests and wetlands, which provide visitors with a wide array of ecotourism activities such as snorkeling, hiking, bird-watching and wildlife viewing, making it a popular destination for eco-conscious travelers.
  • mattiebell on 20 Feb 23
     
    This article talks about the development of sustainable technology and how it relates to tourism in Barbados. It mainly discusses new technologies and how the country plans to create more business opportunities that promote tourism but also help the economy to thrive. The main takeaway is that the country hopes to become a fully renewable economy by 2030. It has many different natural resources and business opportunities that will allow for the skilled labor that is necessary to do so.
deranique

Top Proximity Marketing Tactics And Tools For 2023 | MarTech Cube - 0 views

www.martechcube.com/ing-tactics-and-tools-for-2023

Proximity Marketing Technology

shared by deranique on 13 Feb 23 - No Cached
emilywest5 liked it
  • Proximity marketing is an instant and personalized solution that helps to engage consumers and understand their buying behavior which enables buyers to make purchasing decisions.
  • Proximity marketing is also known as hyper-local marketing. This marketing tactic helps consumers get notified of offers, coupons, and discounts allowed by certain stores or shops specifically designed for that particular individual. Personalized advertising is restricted to the specific local area based on the technologies like Bluetooth, beacon, WiFi, geofencing, near-field communications (NFC), and QR codes.
    • deranique
      deranique on 13 Feb 23
       
      Provides definition & A list of the various form of connectivity to current and future customers.
  • Why is proximity marketing important? Business entities can easily target consumers by geotargeting feature Increases engagement by just downloading mobile applications Bluetooth/beacons help to pitch products through app notification Proximity marketing allows a competitive advantage for marketers Push notifications pop up and initiate communication with consumers Proximity marketing offers a personalized experience to consumers
    • deranique
      deranique on 13 Feb 23
       
      The importance of proximity marketing to the consumer and company.
  • ...11 more annotations...
  • Hyperlocal marketing is useful to target potential customers with more customized advertisements based on buying patterns.
  • Proximity marketing tools & tactics also analyze the particular location and influence consumers’ purchase decisions in the near future.
  • Local advertising consists of small shops, local area marketers, shopping complexes, city blocks, store outlets, and small places where businesses pitch and promote their products and services.
    • deranique
      deranique on 13 Feb 23
       
      Various things that are marketed using advertisements.
  • QR codes
  • WiFi
  • Bluetooth Beacons
  • NFC
  • Geofencing
  • RFID
  • A proximity marketing strategy is highly useful for business owners to influence local area consumers.
  • The objective of proximity technology is to improve the consumer experience with more interactions. Utilizing timely and physically relevant data is key to the success of hyperlocal marketing strategies.
  • emilywest5 on 13 Feb 23
     
    I like how this article broke down proximity marketing and which tools it targets for different consumers. I also enjoyed the graph is used for popular proximity marketing solutions. This article helped me understand this concept a bit more and in an easy way
armanyleblanc767

Why and How to Use Proximity Marketing for Restaurants? - 0 views

www.ezeeoptimus.com/...mity-marketing-for-restaurants

restaurants proximity hospitality

shared by armanyleblanc767 on 08 Jul 22 - No Cached
  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business. 
  • ...38 more annotations...
  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches. 
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded. 
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in. 
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant. 
  • , proximity marketing can also help you develop custom prices for different customers.
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts. 
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • 1. Make your Restaurant More Visible
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
  • tvill22 on 08 Jul 22
     
    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
  • akopp008 on 25 Jul 22
     
    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
lazarobenitez

Green Hospitality: How Hotel Room Technology is Promoting an Eco-Friendly Industry - Intelity - 1 views

intelitycorp.com/...pitality-hotel-room-technology

Green technology

shared by lazarobenitez on 06 Jun 18 - No Cached
  • Green Hospitality: How Hotel Room Technology is Promoting an Eco-Friendly Industry - Intelity
    • rnobl005
      rnobl005 on 07 Jun 18
       
      I'm fascinated by the applications hotels are incorporating into their business model and product line in recent years. What I liked about this article is that it shows that incorporating green technology doesn't have to be very difficult. The author cites that this is a growing trend in the industry. Using green methods can be great for brand perception as well as the operational bottom line. On a basic level, touchscreen tablets and energy efficient rooms seem to be the most popular updates to hotels. According to this article, hotels spent over $400 million on printing directions and collateral for guests in 2015. Companies can cut this cost significantly if they place a tablet in every room that displays the information digitally. InterContinental even went as far as to replacing print Bibles with digital versions on Kindles. Finally, managers should see the benefit of having guests funnel all of their requests through a database. They can mine through this data to gain insights on how to staff or order food/beverage goods more efficiently.
  • the implementation of in-room touchscreen tablets is increasingly being used as a method of making guest rooms better examples of green hospitality.
  • Energy efficiency is one of the biggest current draws for investment in in-room devices
  • ...4 more annotations...
  • Lights and air conditioning can be shut off based on guest activity, and overall property energy use can be better monitored.
  • Hotel room tablets are also capable of replacing all printed materials traditionally housed in rooms by providing a digital storehouse of information that can be immediately updated or edited. Considering that the hospitality industry spent over $400 million on printing property directories and marketing collateral for guests in 2015, this is a tremendous opportunity.
    • rnobl005
      rnobl005 on 07 Jun 18
       
      As a manager, see this number alone would lead me to incorporate green technology into my hotel
  • InterContinental Hotels completely replaced print Bibles with digital versions loaded on Kindle e-readers
  • By having orders and requests placed by guests through the in-room tablets and automatically filtered into a back-end system for staff review, hotel management can improve staff productivity
  • jireh93 on 06 Jun 18
     
    Businesses within the hospitality industry are continuously making efforts to strive towards sustainable practices through technology. Being energy efficient is key to most business and has become important. For example, the utilization of automation features in the guest room such as automatic lights on a timer or even automatic climate control systems can contribute to those costs. Also, having a system where changes to reservations or updates can be done electronically which will eliminate the process of having to reprint pages of paperwork. All in all, hotels are now growing with the technology today allowing them to adapt more and more green practices
  • ...1 more comment...
  • aycasa on 11 Jun 18
     
    "Green Hospitality and moving toward increased sustainability practices has become a large industry focus." This article is mainly about using technology instead of using of paper to facilitate the guests by using hotel room tablets. These tablets could replace all printed materials saving a lot of money on paper. "The hospitality industry spent over $400 million on printing property directories and marketing collateral for guests in 2015." Having tablets allows guests to have everything on their finger tips and it's even easier for the company to change or modify any guest information.
  • linanzhang on 17 Sep 18
     
    Green computer technology can bring more benefits to the hospitality industry. The hotel can save more costs and become more energy efficient because of the green computer technology. The hotel can set in-room touchscreen tablets. Energy cost takes 6 percent of operating costs. Hotel use pads or Android tablet devices to benefit both customers and companies. The first benefit is hotel room tablets can be used and managed more flexible. The hotel can monitor lights and air conditioning can be shut down based on guest activity. The second benefit is hotel room tablets can replace all printed materials traditionally in the hotel room. The data showed the hospitality industry already spend over 400 million on printing property. If the hotel can use tablet devices in the hotel room that could save more benefit. For example, InterContinental Hotels replaced print Bibles with digital versions a few years ago. Customers can choose different kinds of the book from digital devices. The hotel doesn't need to update their book again and again. In the future, digital devices will be updated more perfect and bring a fully functional touchscreen in the hospitality industry.
  • lazarobenitez on 15 Oct 18
     
    This short article talks about the positive impact of technology in the hospitality industry. It also illustrates some example of technology saving millions of dollars for hoteliers by saving energy.
amoon008

Tackling Security Threats In The Hospitality Industry | MetaCompliance - 0 views

www.metacompliance.com/...ts-in-the-hospitality-industry

security threats hospitality industry

shared by amoon008 on 27 Feb 22 - No Cached
  • The hospitality industry faces vast security threats, making it a natural target for cybercriminals because of the value and volume of personally identifiable information that these organisations hold.
  • Marriott, Radisson Hotel Group, InterContinental, Four Seasons, and Hilton Hotels are just some of the major corporations that have hit the headlines in recent years as a result of a data security attack.
  • approximately 55 million online hotel bookings are affected by fraudulent websites and call centers posing as hotel websites, according to the American Hotel and Lodging Association.
  • ...7 more annotations...
  • The majority of all cyber-attacks can be traced back to a phishing email that tricks the victim into divulging their credentials or downloading malicious malware.
  • A study conducted by Intel found that 97% of security experts fail at identifying phishing emails from genuine emails.
  • many hotels becoming completely digitalised in a bid to gain competitive advantage and keep up with online travel agencies such as Expedia and Hotels.com
  • Worryingly, ransomware is evolving into a new type of threat where cybercriminals are not just encrypting data but are also stealing it and threatening to release it on the internet
  • In recent years, hackers have been deploying new tactics and Distributed Denial of Service (DDoS) attacks have been growing in popularity. This type of attack is an attempt to make an online service unavailable by overwhelming it with huge volumes of traffic from multiple sources to cause great damage. This can include loss of data, loss of revenue, reputational damage, and a loss of customers.
  • According to a survey, almost half (44%) of firms have experienced a significant, business-altering data breach caused by a vendor.
  • With the hotel industry increasingly prone to malicious cyber attacks, there are a number of ways organisations can combat cyber security threats
robfitzpatrick

Virtual event platform market to see skyrocketing rise as global companies move operations to remote working | TravelDailyNews International - 1 views

www.traveldailynews.com/...e-operations-to-remote-working

shared by robfitzpatrick on 06 Oct 20 - No Cached
  • The recent turn of events in the global economy have created a need a for a rapid adaption to the situation.
  • Virtual Event Platform Market have been ideal in transitioning to remote working, ensuring business continuity.
  • corporate enterprises will all migrate to virtual event platforms to tackle the going COVID-19 pandemic.
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  • collection of registration data helps virtual event organizers to gain actionable insights for decision making operations.
  • integration of networking capabilities to establish connectivity among attendees
  • network-based platforms enable attendees to connect and schedule appointments with sponsors, performers and exhibitors.
  • Virtual fair, conference, and trade show platform providers are entering into strategic partnerships and collaborations with innovative technology providers in order to procure and integrate technologies like artificial intelligence (AI) and Deep Learning into their solutions.
  • virtual event platforms are expected to collected copious amounts of data
  • identifying the prominent consumer sentiment to deliver improved and customized solutions.
  • will allow the vendors to adapt to the changing needs of businesses and institutions.
  • deploying cloud-integrated virtual events management and hosting solutions for emerging end-users operating in banking, financial services, and insurance
  • healthcare and consumer electronics industrie
  • virtual conferencing solutions for medical institutions and societies in order to virtually accommodate high profile meetings with heavy public throughput.
  • operating in healthcare and research and academia industries as professionals rushed to gain insights on the clinical studies performed to tackle rising COVID-19 infections.
  • are gaining technical support by forming partnerships and collaborations with leading networking and connectivity technologies providers.
  • robfitzpatrick on 06 Oct 20
     
    The article talks about the switch companies are making from in-person to virtual event platforms. With the current pandemic and the increase of remote working, virtual events are gaining in popularity. They are convenient and allow attendees to network and connect with sponsors, performers, and exhibitors digitally. Virtual event platform companies are using the cloud to integrate customizable solutions for clients. They are also engaging in collaborations and strategic partnerships with innovative companies to incorporate new technology solutions such as AI and Deep Learning into their platforms. This technology also enhances data collection from your attendees that businesses and organizations will use to identify consumer sentiment and deliver customized and improved solutions on future events. Vendors will use this data to develop new strategies for technology enhancements and modifications to their virtual content to adapt to businesses' changing needs. This technology isn't just being used in the hospitality industry. End-users in many different sectors such as banking, financial services, healthcare, and academia, are using this technology to stay connected for high profile meetings and share information to provide better research on COVID-19. These businesses are partnering with networking and connectivity providers to gain technical support and collaboration. This will be a trend that will significantly impact events in the hospitality field as it provides convenience for attendees and cost savings for the companies as they do not need to spend on venues, F&B, and hotel accommodations.
ahyla001

WiFi Proximity Marketing: Strategies and how they work | Purple - 3 views

purple.ai/...g-strategies-and-how-they-work

shared by ahyla001 on 06 Feb 23 - No Cached
  • time comm
  • QR (Quick Response) codesWiFi (Wireless Fidelity)NFC (Near Field Communication)RFID (Radio-frequency identification)GeofencingBLE (Bluetooth Low Energy) beacons
  • Besides the end-users mobile device, a collection of location-based technologies (LBS) is needed to successfully utilize proximity marketing.
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  • The downside to using the QR code strategy is getting users to make the initial interaction and additional print material may be necessary. 
  • Businesses can utilize their free WiFi offering as a new channel for marketing directly to customers.
  • NFC tag uses don’t stop at the point of sale system, in fact, the knowledge gained from each purchase and interaction further improves the insights businesses have, meaning over time, customer segmentation and messaging become more focussed.
  • The definition of geofencing in proximity marketing is defined as the ability of a company to micro-target people based on the places they go.
  • For example, a sportswear brand may want to target those at a sports event and so will draw their geometric radius around the venue of the event. Patrons that attend with their devices ‘location-enabled sensors’ settings turned on are allowing their GPS to share their location data with their service provider (SP).
  • The convenience store chain attached BLE beacons to trolleys, and baskets to track customer movements when entering, leaving, and moving around its stores. With the movable and planted roof beacons in place, Nisa was able to accurately collect a large pool of geometric insights that fed into one central cloud for further analysis. From these gatherings, Nisa will have been able to understand customer dwell times and see which product aisles were most popular.
  • Geo-loyalty is a method of utilizing proximity marketing methods to boost customer loyalty and drive app usage for higher conversion and engagement rates.
  • ahyla001 on 06 Feb 23
     
    This article is about Proximity Marketing and the many different specific ways it may be applied. These applications include: QR Codes, WiFi, NFC, RFID, Geofencing, and BLE Beacons. In all of these cases, it is vital to proximity marketing that there be an end-user mobile device (such as an iPhone or Android) as well as location-based technologies. We are all fairly familiar with QR codes as those have become widely used during the pandemic. What we may not have considered though, is how logging into a WiFi gives a lot of information about you to the business, as well as a future means of communicating with you (assuming you made an account and/or gave them important information such as an email address). Geofencing is also really cool because it allows companies to set up a virtual boundary that collects data from mobile devices that pass through that boundary. This allows a business to truly know what kinds of consumers go in and out of whatever establishment the geofence outlines.
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