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jblan183

Hotel Concierge Software. What it is and why your hotel needs it. - 1 views

  • While room booking has been highly modernized, the same can’t be said for the activities and services offered by the hotel.  Experiences such as spa, tours, and excursions play a vital role in the guest’s overall experience. Modern travelers like Millenials want to dive deep into the culture of the location they are visiting and experience it at its fullest. Even a great hotel room and good service are no longer enough.
    • jblan183
       
      Since most Millennial parents, according to triparound.com, work remotely, they have become more adventurous compared to prior generations, being able to work while they vacation as well as make enough of a living to afford more adventurous excursions over traditional hotel stays at the Marriott International hotels.
  • By having all activity bookings in one organized, online platform concierge teams and hotel staff can enjoy a much better collaboration. All knowledge and bookings are shared through the software.
  • A big part of the concierge’s role is the development of meaningful relationships with the hotel’s guests in order to better understand their needs, enhance their experience, and delight them.Unfortunately, due to inefficient activity booking methods, concierges often lack the time needed to do that. With a hotel concierge software, all activity bookings can be done with a click of a button (literally) , and thus they have more time to come closer to your customers, assess their needs, and emphasize on the personal touch. 
    • jblan183
       
      As mentioned below by Remy Merckx, Global VP of Digital from the Radisson Hotel Group, technology is "an accelerator to get in touch with the customer," increasing the nymber of potential interactions and improving the personalization capabilities during traditional touchpoints like check-in or at the concierge desk.
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  • What is a hotel concierge software?In brief, a hotel concierge software is a digital platform that allows the efficient organization of daily operations, planning, collaboration, and booking of experiences for concierges.In other words, it empowers concierge teams toHave better collaborationReduce downtimeMonitor the performance of your hotel’s experiencesMake bookings without the need for physical presence by the guest
kesca010

Using Proximity-based Technology At Events - Eventeem - 0 views

  • Proximity-based technologies provide brands unique opportunities both to interact with customers and deliver content straight to their devices.
  • Proximity-based technology is the perfect way to add interactivity to a campaign, through both content delivery, as well as other, more campaign-specific methods.
  • Beacons act as geographic points, where a device which meets the appropriate criteria e.g.
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  • This can range from a notification of deal offers, a tactic used by US supermarket giant Target in over 50 stores nationwide, to a small piece of content.
  • Sharing-based Loyalty Card:
  • A live Competition:
  • A “Second Screen” Experience:
  •  
    This article speaks about the tole of Proximity based technology in events. It covers the benefits it brings and how it can work for companies. They present great examples on how companies have successfully used this technology.
jblan183

What Will Smart Homes Look Like in 10 Years? | Time - 0 views

  • manufacturers are putting their R&D and marketing budgets behind home-monitoring and security gadgets–they will have 22.6% of the smart-home market share by 2023, estimates research firm IDC, with smart speakers and lighting equipment not far behind, at 15.4% and 11.8% respectively
  • cybersecurity will become all the more vital. Any kind of massive breach that turns off consumers, says Daniel Cooley, chief strategy officer at electronics-component manufacturer Silicon Labs, could be catastrophic for the industry. “I call it a mass-extinction event for the Internet of Things,” he says.
    • jblan183
       
      This can hint towards a huge improvement with a huge risk; a house with everything you could ask for being automated for your convenience could be easily hacked and just like that, your personal information is taken and shown to the entire world, or used to the hacker's advantage. My tip: tread carefully if you wish to buy a smart home or invest in a smart home company.
  • Smart vacuum cleaners like iRobot’s Roomba are already picking up after us, while products like the Aibo, a robotic dog for children, show how they might help keep us company like a pet. As for the future? Robotic-furniture company Ori Living is working with Ikea on pieces that change based on your needs, getting the bed out of the way when you need a desk, or hiding your closet when it’s dinnertime.
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  • A bill put forth by Virginia Senator Mark Warner in March would push the government to set up minimum security requirements for smart devices used by federal agencies; such requirements could eventually become standard for the industry at large.
    • jblan183
       
      Hacking could become rare with this bill, with any smart device requiring minimum security requirements that would force all smart device businesses to comply to the eventual standard of the industry.
  • All the automated attentiveness will come with a high price tag: consumers will spend $123 billion on IoT gear by 2021, according to advisory firm ABI Research, a number that’s likely to rise thereafter.
rhera004

9 Event Management Software That Will Make You a Rockstar - 2 views

  • Event organizers are planners to the core. If you’re an event organizer, you likely have a unique gift of being able to see both the big picture as well as the unique steps and resources needed to get to that vision.
  • Now that we’ve given you a high-level overview of the most popular event management software, you can confidently decide which options to explore. Keep in mind that it’s not about which software we say is best, it’s about what works best with your personal style. After all, the right tool could very well turn you into a rockstar event organizer.
  • it can help with event registration, event marketing, attendee engagement through the conference app, event website creation and agenda management, attendee check-in, name badge generation, and more
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  • you need event management software that can save you time, keep you organized, and take care of every detail of your event
  • There is a ton of event planning software on the market
  • Organizers' Favorite Event Management Software
  • Eventbrite This is a popular ticketing solution for events ranging from small meetups to large concerts. The system is customizable and allows people to register from their phones. You can use it to send email confirmations and reminders.
  • Whova (All-in-One Event Management Software)
  • Whova all-in-one event management software enables you to seamlessly manage your event from beginning to end within one system. It provides flexibility to opt in/out of certain functionalities according to your needs
  • Trello
  • There are many platforms that help you collect and display tweets about your event on a big screen in real time. One of the first social media walls, Everwall (formerly Tweetwall) gets posts on displays quickly and also provides extensive moderation, customization, and advertising options.
  • This is a project management software
  • It has a strong visual interface, simple usability, and collaboration features.
  • OpenConf
  • OpenConf is a conference management software used by many academic conferences. It allows organizers to call for paper submissions, build peer-review process, and approve and publish content.
  • Users can search session information with built-in search functionality. OpenConf provides a website builder and online registration as well.
  • Boomset
  • Boomset provides check-in, on-demand badge printing and guest list management system. It allows facial recognition check-in and tracking attendees with RFID-enabled wristbands. Using badges and wristbands, attendees can even purchase merchandise, meals, drinks during events.
  • Everwall
  • Event management software is an event planner's best friend
  • WordPress Theme
  • WordPress is a popular content management system used by over 80 million websites and fully customizable thanks to many themes and plugins.
  • It enables users to crowdsource top questions in order to drive meaningful conversations.
  • Slido
  • Last updated: June 1st, 2021
  • 10 most stressful jobs
  • , so you can streamline your event to stay more productive and generate more revenue.
  • 9 best event management software
  • As you may still be unsure whether your next event will be virtual or in-person,
  • Start by prioritizing your needs.
  • obile-friendly?
  • m
  • some organizers think the fee is a bit high.
  • Wix is a general website builder, not an event planning software, but there are a few built-in themes for event websites.
  • The Whova app has the highest ratings in app stores among all event apps and offers customers many time-saving tools.
  • research heavy academic conference
  • isn't currently accessible on mobile,
  • facial recognition check-in, organizers can also track attendees with RFID-enabled wristbands.
  • popular resource for team communication
  • If you're into the 'to-do', 'doing' and 'done' task management approach,
  • no master calendar view
  • Whova
  • live polling tool,
  •  
    The software listed in this article will help with productivity of an event or project.
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  •  
    This article talks about eight-event planning management softwares that will help event planners perform like rock stars. No matter how talented a person may be it is not easy to remember everything and be able to perform at high levels without the assistance of special software. The article has helped streamlined the best event planning softwares to narrow down the best for work for each consumer. Following are a few discussed in the article: o Google drive - By using Google Drive's documents, folders, and spreadsheets it can help manage and collaborate on content and ideas. o Whova Event Management - can help manage an event in one place. Significantly boosts attendee engagement and networking, which results in winning the best Event Technology Award 2016. o Asana - Has a great smartphone app, in addition very helpful for both the big picture task management view, as well as narrowing in on the detail. o Allseated - Good for planning weddings, helps design floor plans, seating arrangements, manage the guest list, etc. Essentially, after reviewing all the software's it would be important for the event manager to pick the best one to fit their specific job tasks and personal preferences.
  •  
    With the continuous developments in technology and its adoption in the hospitality industry, businesses are increasingly adopting event management software to enhance their performance and performance. This article looks at eight of the leading event management software that businesses can choose from. The article is a great read to all individuals in the event management business.
  •  
    9 Event Planning Software tools- While this page does point out benefits of other event planning software its basically a Whova ad.
ysu006

What Can We Do About the Growing E-waste Problem? - 1 views

Today, technology is becoming more and more integrated into every aspect of our lives. As electronics are rapidly being updated and it is often cheaper and easier for people to buy new products tha...

https:__news.climate.columbia.edu_2018_08_27_growing-e-waste-problem_ technology green solution

started by ysu006 on 30 Sep 21 no follow-up yet
rrodr658

Mobile Technology Transformation is Innovating Mobile Access Solutions | By Markus Boberg - 0 views

  • hesitation came from a belief that mobile services would prevent guests from having truly personalized experiences as well as reducing opportunities for valuable interactions between guests and staff
    • rrodr658
       
      reason why some hotels were not very open to introducing digital services
  • challenged with re-imagining the guest experience and implementing in procedures turned to mobile technology solutions, which reduced touchpoints and gave guests the ability to access property services while maintaining social distancing measures
    • rrodr658
       
      the pandemic is what gave the push for hoteliers to begin using technology and create creative experiences.
  • hoteliers have found that mobile technology has enabled guests to have more control over their hotel experience.
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  • as much as 67 percent of guests in fact now hold a preference for digital key check-in and room access over more traditional methods such as plastic keycards.
    • rrodr658
       
      statistical fact of how many people prefer to use their digital key over the traditional check in at the FD.
  • collecting and storing guest data and preferences, which can then be used by integrated loyalty services to better target guests with rewards and promotions.
  • incentivize downloads and encourage loyalty by allowing hoteliers to better target users with promotions and special offers.
  • ntegrating mobile access solutions with food ordering and contactless payment service vendors has helped hoteliers create convenient, engaging mobile app solutions that also boost their property's bottom-line
  • control in-room amenities.
  • This can include guests being able to use personal devices to effortlessly manage guestroom thermostats, lights, drapes, televisions and more.
  • Digital key service providers have evolved to easily integrate with other hotel services and provide guests with greater convenience and personalization throughout their stay.
  • This is rapidly proving to be a successful method to swift services and meet new demands, as many consumers are increasingly using digital wallet services in their everyday lives: in 2019, nearly 1.5 billion travelers downloaded mobile boarding passes that were stored in their digital wallets, and mobile wallet payments increased by 29 percent in 2020.
    • rrodr658
       
      statistical facts about how many people switched to mobile services for traveling and paymemts
  • preventing guests from being locked out of guestrooms due to low battery status on their device, mobile wallet-based digital keys also serve to further provide a more seamless and hassle-free travel experience from start to finish.
  • offers guests increased security and reduces the risk of a lost or stolen room key
  • it meets short-term challenges because it reduces risk
  • it has incredible potential and long-term benefits for the future
  • mobile access solutions will continue to adapt and provide properties with digital convenience, reduced costs, sustainability and efficiency over the next decade and beyond.
  •  
    This article was very informative about the effect of mobile tech within the hospitality indsutry. It definitely broke down how hoteliers were not very open to using this wireless technology but how the pandemic gave that push to hoteliers and now they are noticing how much travelers enjoy it. Hence, they are innovating the mobile access and enhancing their guests experiences with mobile access solutions such as food ordering, contactless payments, encouraging loyalty with mobile app download and to gain promotions, control in-room amenities, and more. This article also touched upon the increased security and reduction of lost or stolen room key, as it eliminated the need of a phsyical key. Essentially, mobile technology benefits the industry in the long-term.
rrodr658

Meaningful innovation, or technology for technology's sake? - 0 views

    • rrodr658
       
      This whole article is based on professional opinions on the impact of technology within the hospitality industry. The majority of professionals did end up agreeing with technology being a powerful tool that will continue to enhance the hospitality industry and although some say that technology will take over jobs, these professionals dont believe so. They believe it will push people to become more tech-savy and improve their skills.
  • now machine learning is being applied to everything from creating the ideal travel itinerary to cleaning up the coding that night auditors have been screwing up for decades.
  • both on the industry best practices as well as the career paths of those who have dedicated their lives to hospitality
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  • ptable ROI.
  • user community to sort out the bugs and refinements.
  • support human aid technology as long as it enhances revenue generatio
  • ot replacing
  • n, improves efficiency, guest satisfaction and provides acce
  • it will revolutionize the sales process i
  • hospitality industry will have to embrace technology to remain profitable and functional in years to come
  • does not necessarily mean that humans will be replaced completely.
  • technology is needed to make sure the customers is engaged throug
mattiebell

Hilton Hotels Hit By Payment Malware - 0 views

  • Hilton has revealed that some of its payment systems have been infected with malware that organised the theft of targeted customer informat
  • ion.
  • nfected POS (Point of Sale) systems in hotels.
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  • i
  • we identified and eradicated unauthorised malware that targeted payment card information in some point-of-sale systems at our hotels
  • 54 North American locations were compromised by point-of-sale malware
  • hospitality service providers face extraordinary challenges with customer data security at point of sale (POS)
  • often the weak link in the chain and the choice of malware,
  • Encrypting the data in the card reading terminal ahead of the POS eliminates the exposure of live information in vulnerable POS systems
  •  
    This article is about the POS system at Hilton hotels and how it was breached by malware that put consumer data at risk. I found this article interesting because Hilton does not use unattended POS systems, which are what are most commonly targeted in information phishing attacks. This is definitely something that affects all aspects of the hospitality industry, and we know that consumer data is very sensitive. Hotels and other hospitality agencies are trusted to maintain high levels of confidentiality. It would be interesting to see how such a malware would have affected a smaller company with less counterattack resources.
vriverol

PMS in Hotels: Everything You Need to Know About Property Management Systems - 0 views

  • As hotel technology matures, there is less differentiation between vendors; as far as features and functionality, at least 80% is familiar across the best hotel PMS vendors. The actual differentiation is in the design
  • An intuitive interface, as well as an easy-to-read dashboard, go a long way in encouraging employee adoption, reducing training time, and generally improving the working lives of yourself and your team.
  • To maintain guest privacy and payment processing security, Access to sensitive guest information must be restricted. An audit trail Should also be available to track any potential unauthorized user access.
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  • A modern property management solution must evolve alongside guest expectations.
  • Modern, cloud-based PMS are capable of automating certain back-office tasks (such as reporting, which we discussed earlier).
  • The right PMS is the one that plays well with your existing tech stack. Without the necessary integrations, a PMS cannot perform its functions correctly
  • Streamlined reporting allows management to spend time on more pressing priorities.
  • When a vendor manages an attractive price, but without reliable support, it’s usually not worth the small savings. Inevitably, systems go down -- and often, the outage occurs during peak usage.
  • The trade-off of short-term savings is rarely worth the long-term reputational damage, staff stress, and missed revenue opportunities related to poor customer service and downtime.
  • When a vendor manages an attractive price, but without reliable support, it’s usually not worth the small savings. Inevitably, systems go down -- and often, the outage occurs during peak usage. The trade-off of short-term savings is rarely worth the long-term reputational damage, staff stress, and missed revenue opportunities related to poor customer service and downtime.
  • Additionally, when assessing PMS software solutions, it's important to consider the cloud-based functionality, real-time occupancy, automation, and revenue management capabilities that can improve your hotel business operations and guest services.
  •  
    This article goes over some of the most important things to consider when thinking of investing in a property management system (PMS). It first mentions making sure the the interface is pleasant to look at and easy to use. As most PMSs are the same, design is one of the main differences between the many options someone has. The easier to use and nicer to look at a software is, the easier it is to train employees. It then talks about the importance of maintaining guest privacy and security, especially involving guest payments and sensitive gust information. Automating processes and making sure the technology of the PMS keeps up with guest expectations, as well as procuring a system that is able to work with your existing systems. The integration can sometimes can be expensive, but a hotel systems integrator can work as an alternative if necessary. One of the last points it mentions is to make sure it has streamlined reporting to save time and make sure other necessary tasks can get handled in a timely manner. The last touch point when looking into a PMS is making sure the price also includes a good customer support system. If a PMS is cost effective, but leaves you without answers if the system encounters issues, it's not worth the cost. Cloud-based functionality and keeping up with real-time occupancy are more functionalities that a hotelier could research when choosing the best available PMS for their company.
djohn304

How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
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  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  •  
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  •  
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  •  
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
peacejj22

Gamification: The Hotel Effect - 0 views

  • Gamification: The hotel effect
  • Nowadays, the ways to attract guest attention and interest are countless, and being able to capitalize on today’s new technologies and digital transformation is just as important as presenting an unforgettable stay for your guests. With this in mind, we’ve taken interest in a new and innovative trend that hotels have begun adding into their marketing repertoires - gamification. 
  • use cases of this concept present a wide array of possibilities
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  • Why is gamification so effective in hospitality?
  • One of the important points of gamification is that it serves as a completely interactive digital experience. Being a new concept gives visitors the excitement of being able to engage with something fresh, and the interactive aspects of gamification is what keeps them interested in the program - and ultimately, of course, the property. Hotels around the world have begun introducing different variations of gamification, from simple point systems to full-fledged casino-like game ideas. Whether it be keeping up with guest loyalty or creating a sense of scarcity and urgency, gamification is a budding trend that’s set to take over the hospitality world. 
  • In addition to creating an engaging and interactive first impression for your potential guests, it’s equally important to be able to have something that keeps them constantly wanting more from you; and this is exactly what La Quinta Inns & Suites did.  The brand presented visitors with “Play & Stay”, a tremendously addictive game where users were able to potentially win collectibles or points of the brand with a digital slot machine and wheel of fortune. 
  • With “Play & Stay’s” digital slot machine, guests can use these tokens to access the game. The more times they play, the more chances they get to receive La Quinta-relevant rewards such as discounts or stays without blackout dates. The game’s addictiveness, in addition to the great potential rewards, adds to the guest's desire of returning back to the La Quinta website, and spinning the wheel again to see what more prizes they can potentially win. This in itself already helps to builds a large loyal base of La Quinta followers, and the gamification strategy’s success only amplifies its potential.
  • Accor Hotels
  • When creating a point-based gamification strategy, Accor Hotels has hit all the right spots with their Accor Live Limitless (ALL) program. The brand’s ALL program lies solely in a simple yet equally effective point system. Though it seems straightforward, the Accor point system possesses an in-depth array of different aspects in the overall strategy. Five different ALL program levels, depicted with different cards, range from classic to diamond and contain different perks each. Focusing on the actual stays of the guests, the program allows users to accumulate reward points every time they book or stay at one of the participating ALL program hotels, and members can earn additional reward and status points for every 10 Euros spent.
  • We at THN love exploring and learning about new hotel marketing initiatives, and look forward to creating more content and additional follow-ups to the growing and innovative gamification trend. We can’t wait to see what more exciting gamification strategies you have in store! 
  •  
    this article talks about how gamification is impacting the Hospitality industry.
sosor012

Making shipping more efficient through disruptive technologies | Hellenic Shipping News Worldwide - 0 views

  • Oceanic
  • This will lead to better management and utilisation of stock, reduction of food waste, as well as improved hygiene and safety practices.
  • improve efficiency in the shipping industry
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  • Safetytech Accelerator
  • CYENS
  • better management and utilisation of stock, reduction of food waste, as well as improved hygiene and safety practices.
  • augmented realit
  • computer vision
  • increasingly relevant for maritime transport
  • real difference in seafarers’ lives
  • Safetytech mission is to make the world safer and more sustainable through the wider adoption of technolog
  •  
    The article "Making Shipping More Efficient Through Disruptive Technologies" discusses the opportunity of using augmented reality and computer vision to improve efficiency within the shipping industry. Safetytech Accelerator in collaboration with CYENS and Oceanic will be assisting crews in the safe handling and storage of vessel provisions. The goal is to become efficient, safer, and sustainable through this process. For example, some of these projects include using technology to fight fires on container ships.
ahyla001

Understanding Digital Business Models: Virtual Restaurants And Ghost Kitchens - 0 views

  • a recent report by Statista predicted that worldwide online food delivery revenue will reach over $324 billion in 2022.
  • A virtual restaurant is a restaurant brand that only exists online.
  • This model helps existing restaurants get more out of their current business.
  • ...8 more annotations...
  • One way to look at it is that ghost kitchens take more of a WeWork approach, offering flexible leases to operate a dedicated commercial kitchen.
  • For a restaurateur who is starting from scratch, a ghost kitchen can be an affordable option (like a food truck), rather than setting up a traditional brick-and-mortar operation.
  • The segment for both virtual restaurants and ghost kitchens is still young and wide open
  • A winning digital-only restaurant marketing plan should include leveraging national partnerships with the online ordering/delivery platforms, sophisticated digital marketing, search engine optimization and social media creation, as well as everything from professional food photography, menu design and much more.
  • Each app has their own customers, and if you are not listed on a certain app, you simply don’t exist to the people who use it. Each platform will bring incremental revenue.
  • Don’t just live on the third-party apps. And remember that photos are really important with digital storefronts.
  • There is a substantial amount of volume that must be hit just to break even; in my experience, this is typically $600K to $700K in annual sales.
  • First, both models are part of an emerging restaurant segment that primarily exists online, with no physical storefront and with a major focus on off-premise dining and delivery.
  •  
    This article is about Virtual Restaurants, Ghost Kitchens, and the differences between the two. To be honest, I was not really familiar with either of these concepts before today, though I can see the appeal of both and why they are increasing in popularity. It's obvious that the pandemic played a large role in accelerating the popularity and significance of these kinds of services but I do not think things will slow down. It is evident that people like the ability to order a wide variety of food and get it in a timely manner while still retaining its quality. I think that ghost kitchens are a great opportunity for people to test out their restaurant concepts without committing to a long term lease, a large investment in equipment, etc. I think that it will lend to more diversity in delivery food and potentially even higher quality.
  •  
    Ghost kitchens is such an interesting concept and the name just grabs you! I skimmed through this article and will definitely go back to properly read it once I have the brain capacity to do so haha. Judging from your review on it these are becoming popular and significant in our day in age.
cnburke22

Disruptive Innovation in the Hospitality Industry | SevenRooms - 8 views

  • DI refers to a significant change that fundamentally alters an industry.
  • DI can take many forms, including product and service innovations, as well as changes to operating processes and business models. What they all have in common is a commitment to continuous improvement and growth. The goal is to always be on the lookout for new and better ways to serve the customer and lead the market.
  • Leveraging contactless ordering and payments, operators can collect more data on their guests. These details seamlessly flow into your point of sales system, as well as your guest database to track spent and historical data.
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  • Streamlined SMS messaging directly to guests, for example, can be used to automate communications
  • Marketing automation
  • for example, can retarget guests with targeted marketing campaigns, triggered by certain thresholds dependent on preference, spending habits and other guest traits.
  • DI, however, can help you reconnect with your customers and revive your business. You’ll just be doing it in a new way
  • DI is an ideal way to reach your guests even after their dining experience at your venue has concluded.
  • The hospitality industry is truly a people-focused field.
  • COVID-19 pandemic has taken a toll on the global economy
  • Your customers will have peace of mind in knowing they won’t have to expose themselves to unnecessary risks when visiting your property
  • Every day, new technologies and systems are being developed to help businesses adjust to the new normal.
  • That makes hospitality much more of an essential service than many people may realize.
  • Yet of all the industries impacted by the coronavirus outbreak, the hospitality industry has been among the most affected.
  • quicker and more convenient
  • open the door of contactless communication, decrease likelihood of table abandonment and prevent overcrowding
  • This helps tailor the guest experience and personalize your communications with guests, resulting in increased loyalty and retention!
  • Disruptive innovation, however, is a powerful weapon in the industry’s arsenal, not only allowing professionals to survive in ordinary conditions, but also to thrive in extraordinary ones.
  •  
    The article I chose was based on disruptive innovations (DI) in a post pandemic world. In this article DI is represented as a necessary change through the additions of increased safety measures by implementing contactless ordering and payments to keep not only the guests safe but staff as well. This article describes how DI will not only give customers a stronger sense of safety but also give staff the opportunity to collect more data on customers in turn enhancing the guest's possible future experiences. This is just one example of how DI is helping to make customers experiences better during the COVID pandemic.
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  •  
    The article speaks on the effects COVID has had on the hospitality industry and how disruptive innovation will help businesses adjust to the new normal. As a business owner, you must always be aware of the new and upcoming trends to keep up with the market and servicing the consumer. Disruptive innovations will expedite your long wait times at restaurants or bars with SMS messaging, it will allow for an easy self check in/check out process. Any process that will make the consumers way of living easier, will have a significant effect.
  •  
    The article discusses how the pandemic and COVID-19 has hurt global economic growth. Despite the pandemic closing many restaurants, new technologies systems are being installed to help those businesses adjust to the new normal. In the world of business, disruptive innovation refers to a significant change in the way a business operates. In addition to product and service innovations, business processes and business models can also be affected. Even if the virus is having an effect, people still need to eat, travel, and have a way to sleep and shower when they do so. Payments and ordering via contactless technology can help business owners reconnect with their customers. This industry is inherently people-oriented. The application of disruptive innovation to this field allows professional to flourish in unusual circumstances.
  •  
    this article talks about how COVID 19 helped speed up the process of many innovations taking over antiquated systems with a modern approach. and now that we have we will never go back. "DI can take many forms, including product and service innovations, as well as changes to operating processes and business models." basically it just disrupts the systems that was already put in place with systems that work better for today. "Leveraging contactless ordering and payments, operators can collect more data on their guests. These details seamlessly flow into your point of sales system, as well as your guest database to track spent and historical data." the restaurant i work for never use to do delivery services but COVID made them disrupt their system and innovate in order to make money and stay afloat. by using delivery dudes and easy packaging and simplifying the menu we have been able to increase our revenue and stay ahead of the curve which happens to be ghost kitchens.
  •  
    New advancements in technology and the hospitality and tourism industry have led to the collaboration of both sides to create better guest experiences. By using new technological products in the hospitality industry, guests can have contactless interactions to reduce their health concerns, brought on by the pandemic, as well as increase a business's productivity at the same time. The new innovations can also give more data on guest interests and help businesses learn more about their audience to make better decisions later on.
  •  
    "Disruptive innovation is nearly as old as the hospitality business itself." A post pandemic world has taken a new direction towards contactless service, and DI technology has played a huge role in how we now operate going forward. Sevenrooms is a online reservation software similar to open table that allows for a seamless reservation process. It tracks data such as how much a guest has spent, how frequent they visit and even table preference. "This helps tailor the guest experience and personalize your communications with guests, resulting in increased loyalty and retention." Sevenrooms also uses an SMS messaging feature to notify guests about any updates to their table, which allows them to enjoy themselves freely while waiting instead of being crammed up in the front of the restaurant.
amcqu004

What will ChatGPT mean for the travel industry? | PhocusWire - 1 views

  • ChatGPT (which stands for Generative Pre-trained Transformer) is a free artificial intelligence chatbot that has incredibly human-like communication skills (and a fee-based premium version in development)
  • Microsoft is reportedly considering a $10 billion investment in ChatGPT owner Open AI according to multiple media outlets.
  • Because of this, tech companies are seeing value in data-driven personalization solutions and ChatGPT fills that need. It can help save companies time and money to allocate resources to solve more complex and specific problems.  
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  • With a large dataset already in place, integrating this technology into our platform could hyper-personalize search results for travelers and supports our vision of offering open-ended, flexible search options. 
  • saved more than eight million hours in agent time, allowing travelers to resolve issues faster with self-service. 
  • but the technology is still in a relative state of infancy
  • ChatGPT really captured everyone's attention when it launched,
  • - it's already dividing opinion with responses that can range from entertaining and creative to glaringly inaccurate
  • It's too early to say whether the likes of ChatGPT can truly emulate those very human instincts.
  • First, people need to recognize that it's not generating anything new as much as scraping and regurgitating the internet
  • Every single tour operator, even single hotel, every transport company now has the same opportunity to be as productive as a company much bigger than themselves. I see that as a commodity – everyone has access to it therefore, in some ways, where’s the value. But it’s the most productivity-enhancing thing I’ve ever seen. 
  • However I don’t think that’s the real impact. I think that’s just the start of the game. Once AI starts to get into the actual experiences – not just tour experiences but hotels, airports… the ability to speed up and enhance the actual experience, especially in something that is not a good experience at the moment like an airport, is going to be quite dramatic.And the real game changer... is once the general public has it, it changes everything. You are a tour operator, and you create itineraries. The consumer can now do exactly the same thing as you and do it in real time. And 1,000 people can create 1,000 different experiences tailored to what they like. So the creation of a travel experience on the ground, which tour operators have dominated, is going to be disrupted by travelers being able to do it themselves. 
  • it’s not the live data, it’s not up to date, the facts may not be 100% and it doesn’t have geolocation.
  • The weakness at the moment is it’s only scraping data through 2021. So
  • This could make entirely new businesses or it can destroy businesses.
  • will save hundreds of thousands of dollars on freelance costs, so there's big disruption to come.
  • For basic service copy – simple product descriptions, basic articles, email campaigns, that sort of thing, it's going to be very useful for brands and very painful for content creators.
  • There’s some interesting use cases that we hope to explore such as improving automation and responses for common customer service requests through chat (and eventually even speech and video), as well as concierge-like services to recommend travel destinations, create personalized itineraries and the like.
  • . So there are issues with accuracy and truthfulness, and it needs human expertise to fact-check the output.
  • ChatGPT might herald a revolution in automated content creation, but I also think it could create a new premium for genuine human expertise too.
  • ChatGPT has been trained with information existing until end of 2021. Travel is a super dynamic category where this morning’s information is no longer relevant a few hours even minutes later. Inventory availability, prices, category of rooms/seats/cars change by the minute. You need good old-fashioned technology like CRS, WBE, RMS, etc. to handle these dynamics, not ChatGPT.
  • Google can provide a much better AI-powered chatbot than ChatGPT that spews much better answers in milliseconds, but how are they going to make money?
  • Specific to ChatGPT, I believe that this technology will eventually be used in conjunction with a brand’s own content, in addition to the internet as a whole, so that it can be trained and customized by the brand to answer questions.
  • What’s also really interesting is how this once again demonstrates that the most disruptive innovations often come from outside the travel industry.
  • ChatGPT is gaining that trust in its ubiquity and daily usage, so I think travelers could be much more likely to accept its itinerary recommendations without nearly as much research and shopping around. This has implications for human agents too.
  •  
    ChatGPT is a new technology that is hoping to take over the travel industry. It is an AI product, similar to google, which will generate answers to questions that travelers may have via a chat service. It is meant to replace tour guides, travel agents, and concierge experts and can either save business time and money, or create chaos and the need to speak to an expert human instead. Like all technology products, there is always room to improve and grow in the initial stages, and not all roles are better off being completed by a computer, rather than a human. Although AI may have access to more information at a quicker pace, and may even be able to write better than most people, some companies believe that the possible errors and inaccuracy provided by ChatGPT will make content creators and human expertise way more valuable. ChatGPT accesses data from 2021 and prior, which means it is not current and up to date. This is a major flaw that will need to be improved.
bbalthaser

Robots are disinfecting hotels during the pandemic. It's the tip of a hospitality revolution. - ProQuest - 0 views

  • germ-zapping Roomba — becoming, in the process, one of the first ultraviolet bots to arrive in a United States hotel.
  • "Cleanliness is now the new luxury,"
  • Until recently, only health-care workers would frequently interact with disinfecting bots,
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  • cost upward of $125,000 each.
  • projects the market for UV disinfecting bots will grow to more than $5.5 billion by 2027
  • stands out from such predecessors, both because of the bots' wider adoption and the more practical jobs they fill.
  • And Japan's famous Henn na Hotel has claimed to be the first hotel staffed by robots, though in 2019, the hotel fired about half of its 243 bots for underperforming (and, alarmingly, potentially exposing guests to hackers and peepers).
  • "cobots," a portmanteau of "collaboration" and "robots," because they're intended to work alongside people rather than replace them.
  • more than 60 percent of jobs in hospitality-dominated cities like Las Vegas could be automatable by 2035 — job losses that would exacerbate income inequality and disproportionately harm women of color.
  • Elected officials continue to underestimate the economic threats of automation in sectors like hospitality and tourism
  •  
    Robots became very relevant and significant with the rise of Covid-19. There was an increased demand outside of the hospital sector and in industries such as hospitality. While many are "germ-zapping Roombas" others offer things like concierge services. Covid-19 made "cleanliness a luxury". However, the cost has always been a factor and can be "upwards of $125,000" for one disinfecting robot. The market is looking to grow by more than "$5.5 billion by 2027 for UV disinfecting robots" alone. While some countries like Japan have used Robots for a while, it hasn't always been successful, but it is now becoming a norm in the industry to obtain them for service. Some makers say that robots are meant to "work beside people rather than replace them." Some researchers say that large cities like Vegas are at risk of jobs being automated at more than 60% in the Hospitality sector. This could wreak havoc on employment and harm those that are most vulnerable those living in poverty or just above and women of color. Those in official positions with the government do not take the threat of automation as seriously as they should when it comes to sectors that rely heavily on employing many people but are turning toward automation. I definitely viewed an uptick in the use of a variety of technologies to he;p clean and sanitize buildings. While I never came across a robot, I know that there was an emphasis on various low-tech devices to help clean. I think while there are certainly positive outcomes of using robots in service-oriented positions within the hospitality sector, I dare say we should be concerned if we start using them more than people. And while the Pandemic certainly helped push us towards accepting technology in day-to-day and in work, it shouldn't be the end all. I would like to further read as to why Henna Na Hotel in Japan had such a disappointing result from their all-robot hotel. I think it could shed some light on the do's and don'ts of robot usage.
  •  
    I really enjoyed reading this article. It gave lots of insight for the future of AI. I actually came across a website called chai.ml which is an online chatbot. You can talk to literally any kind of chatbot. From ones that make itineraries for you for wherever you go, to ones who want to experience a breakup situation. Its pretty neat but also really weird. I can for-see jobs being lost after playing around with that website.
anaferia

How E-Waste Affects the Environment - Human-I-T - 1 views

  • As the world’s fastest-growing waste stream for almost a decade now, e-waste affects the environment in truly detrimental ways. And it’s not slowing down
  • e-waste generated annually has grown by over 7% since 2020
  • 59.4 million metric tons projected by the end of 2022
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  • e-waste negatively impacts the environment: air, water, and soil.
  • two big factors contributing to its current acceleration.
  • first is growing incomes in low- and middle-income countries which allow more people than ever to access consumer electronics
  • second is the increasing availability of previously unthought-of electronic products to consumers in middle- and high-income countries
  • Products like e-cigarettes and electric vehicles are just two examples of products that, due to their increased popularity, have begun contributing more e-waste to landfills over the past decade.
  • electronics which power our lives are composed of substances which are harmful to the environment and our health.
  • expected to grow 26% by 2030 and double by 2050
  • the dismantling, shredding, or burning of e-waste can also release large, coarse particles into the air.
  • E-waste workers dismantle and shred electronics at these plants, which flings large amounts of dust and other particulates into the air.
  • e-waste workers use acids, desoldering materials, and other chemicals to dissolve e-waste with high-value materials like gold and silver . These techniques then release additional damaging fumes into local communities.
  • Recyclers dispose of acids and other chemicals they rely on to strip precious metals from e-waste into streams, ponds, and rivers. Then, the heavy metals inside of e-waste – like lead, arsenic, and cadmium – then compound this damage by seeping into water tables from landfills and e-waste dumps.
  • Increased acidification of waterways leads to more marine life and fish dying.
  • The heavy metals that are present then leach into those same waterways where they damage fishes’ tissues and gills.
  • two contaminants – acid and heavy metals – decimate biodiversity. This creates a domino effect where some organisms – previously constrained by predators – are then able to flourish and dominate the area
  • increased exposure to e-waste leads to ecosystem collapse in and around our waterways.
  • E-waste pollutes the air primarily as a consequence of improper recycling processes that are typical at informal e-waste processing plants located in developing economies
  • due to their size and weight, these particles then quickly fall back to Earth where they subsequently contaminate soil. Shredding and burning of e-waste also produces toxic ash containing heavy metals and flame retardants which then leach into soil.
  • If we want to protect our planet from scourge e-waste, we’re going to have to start prioritizing reuse above all. By embracing this central principle of the circular economy, we can begin diverting valuable electronics away from landfills and back into the hands of people who need them
  •  
    To summarize, E-waste has been the fastest-growing waste stream in the world for nearly a decade, and it has a really negative impact on the environment. And the pace is not decreasing. E-waste is made of the materials that make up the electronics that run our life which are bad for the environment and for our health. Additionally, the three primary impacts are air, water, and soil that negatively affects the environment. Finally, to protect our planet from e-waste is prioritizing reuse of products.
djohn304

Social Media Marketing in the Hospitality Industry Following COVID-19 | SevenRooms - 0 views

  • As of January 2020, there are over 3 billion people around the globe actively using social media,
  • It’s projected that by 2023, the number of users will rise to about 3.43 billion.
  • The most popular social media platform is Facebook, with over 2 billion active users. Other popular social media outlets include Twitter, WhatsApp, Instagram, TikTok and Snapchat.
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  • Simply put, social media is here to stay and it appeals to a wide variety of audiences. In the hospitality industry, where it’s so important to connect with people and to help them feel comfortable,
  • If your restaurant has incredible-looking dishes, one quick search on Instagram, and you might find that hundreds of people have posted photos of your food
  • Social media is affordable, connects you to a large audience, can be done instantly, and allows for interaction with customers and potential customers in a way that traditional advertising and marketing doesn’t.
  • 63% of customers note discounts and promotions factor highly in how they choose which restaurants to patronize.
  • Once you have your goals in mind, do your research to determine your target audience. Who are you marketing to?
  • Better lead generation Increased efficiency More organized data Content tailored to your target audience
  • People in the U.S. are inundated with anywhere from 4,000-10,000 advertisements each day,
  • Take followers on a virtual tour of your restaurant Showcase your cleaning and health & safety procedures via video to put customers at ease Create a “behind-the-scenes” video of the kitchen staff preparing meals Interview employees and share their experiences Hold a live stream Q&A session with followers
  • Additionally, answer people’s questions on social media platforms and respond to reviews — especially the negative ones!
  • By taking the time to put a positive spin on negative attention, you’re showing others that you care about their input and want the customer experience to be flawless every time.
  • there has been a significant amount of fearmongering in relation to COVID-19.
  • No matter which area of the hospitality industry you’re in, a social media strategy needs to be an integral part of your marketing plan along with things like SEO, digital ads, and traditional forms of advertising.
  •  
    This article discusses how COVID-19 has highlighted the necessity of social media for hospitality industry players. As it is contactless and gets to virtually everybody's device, it is one of the best forms of advertising a business can use. There are various things a company must do in order to be successful in their social media use. This would be to figure out their target audience, their most preferred platform, and schedule specific and relatable content for your viewership. This form of advertising is extremely cost effective and is proven to work. In my opinion, social media has achieved more than its intended purpose. Platforms like Yelp, TripAdvisor, Instagram, etc have allowed for people all over the world to have access to information about restaurants, hotels, reviews, etc and it is extremely helpful.
claudecole

4 Use Cases of Facial Recognition in The Hospitality Industry | revfine.com - 0 views

  • Facial recognition systems are an example of biometric technology, and can be used to identify people by analysing their faces. This is usually achieved by comparing a scanned image or a frame from a video with the faces contained within a database, matching them up based on facial features and skin textures.
  • The hospitality industry deals with large volumes of customers at once, and for hotel owners, airlines and other companies, it is a top priority to deal with them efficiently, without compromising on safety. As a result, it is an ideal field for facial recognition technology to be implemented. In particular, facial recognition systems can be used to automate certain verification or authorisation processes along the customer journey, and to improve the customer experience. Moreover, the ability to identify specific people, even in large groups, can be extremely advantageous, helping to make security systems more robust.
  • 4 Ways Facial Recognition Can Be Used in the Hospitality Industry
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  • 1. Security and Access
  • One of the main ways facial recognition can be deployed within the hospitality industry is for security and access purposes. Within a hotel setting, this might mean using the technology to grant guests access to their hotel room,
  • When it comes to security, the technology can also be vital in helping to identify troublesome guests, or guests who have previously been removed from the premises.
  • 2. Customer Service
  • The technology can also be used by those within the hospitality industry to deliver a greater level of customer service. For example, facial recognition can allow employees to quickly identify guests, perhaps before they even check-in, and deliver more personalised greetings and a more tailored service.
  • 3. Payment Authorisation
  • Facial recognition also has a role to play in helping to authorise payments, making that process more efficient. Companies like MasterCard have already implemented systems powered by facial recognition, where a customer can confirm a payment using the camera on their phone, or a camera supplied by the vendor.
  • 4. Research and Information
  • The technology can be set up for market research purposes, helping companies to know exactly how many people are in a location at a particular time. Additionally, it can be used to draw conclusions about customers too, reading their expressions to ascertain their mood, or their facial features to ascertain their age or gender. Most impressively, this data can be gathered automatically, at any time of the day or night.
  • One of the challenges for hotel managers and others within the hospitality industry looking to introduce facial recognition is balancing the benefits with privacy for customers. Indeed, many people have concerns about facial recognition, due to the fact that it means even more data about them being collected and stored.
  • Furthermore, many people fear their data being sold on to other companies against their will, and dislike the idea of businesses being able to track their every move. It is, therefore, important that the hospitality industry takes these concerns seriously and takes steps to avoid misusing data. In some cases, one of the best solutions may be to make facial recognition an opt-in or opt-out service, so that users have a choice in the matter.
  • If a company has a customer reward scheme, members may be given the option to upload a photo during the sign up. Facial recognition can then allow that company to instantly identify members and provide them with rewards. The technology may also identify returning customers, allowing them to be rewarded too.
  • To date, one of the most effective uses of facial recognition within hospitality management has been as part of the hotel check-in process. In two different Marriott hotels in China, for example, guests now have the option to bypass the traditional check-in desk and instead head to a kiosk. There, facial recognition technology scans their face, identifies them and provides them with a key card, all in the space of around one minute.
  • imagine a hotel where guests go to a kiosk, check out using facial recognition and confirm their payment in the same way, with no need to interact with a single hotel employee. Kiosks can also be used in restaurants, allowing customers to pay seamlessly on their way out.
  • Finally, in order to understand customers, improve services and optimise processes, hotels and other companies need to be able to gather feedback and data. This is an area where the uses for facial recognition may be less immediately obvious, but where those uses can be extremely beneficial.
  • The technology can also be used more generally to recognise certain things about faces, such as whether a face belongs to a man or a woman, or what age range the person is likely to be in. Facial recognition is used by security services, law enforcement and technology companies, and is becoming more prevalent in the hospitality industry.
  • Facial recognition technology can help hotel owners and others in the hospitality industry to improve the customer experience, make processes more efficient and enhance security. In particular, it allows for queues to be avoided, check-ins to be automated, and security and research to be more comprehensive.
  •  
    This article discusses the 4 advantages of using facial recognition technology in the hospitality industry. These are security and access improvement, customer service improvement, payment authorization, and collecting data. This article also talks about the disadvantage which is the privacy concern from the customers. As technology advances, and consumers are more accustomed to using facial recognition technology in their daily lives such as Apple Face ID login and payments, and facial recognition social media apps, I believe that it is a matter of time until facial recognition technology becomes a norm in the hotel industry.
  •  
    This article from "Revfine" details the innovation and implementation of facial recognition into operations within the Hospitality industry. The article not only talks about how it is used to optimize the check-in and check-out process but also how it can be used for security purposes and payment authorization. This article also presented an interesting issue in terms of privacy as hotels also use facial recognition for data collection.
barbaraw12

4 Ways to Leverage Social Media for Your Hospitality Brand | Hospitality Technology - 1 views

  • Advertisement
  • Be on the channels that matter - Instagram, Facebook and Twitter will be the most beneficial. Don't spread yourself thin by being on social platforms that will have little or no impact.
  • Post social coupons - Whether it's for food or rooms, these coupons and promo codes should be exclusive only to your channel's followers. If customers want a discount, they have to follow your page.
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  • Whether
  • Encourage
  • Set up event pages - Hosting live music, trivia or conventions? Set up an event through your Facebook page. When customers mark that they're interested or attending, their followers will see it and hopefully spread the word.
  • Encourage
  • Advertisement
  • These tips should help attract more new patrons and increase repeat visits. Above all, remember to have fun on social media. Going to a restaurant or hotel should be an enjoyable experience. So be creative and use your social channels to show everyone why your place is better than the rest.
  •  
    with technology progressing everyday many business can grow along with it with just making upgrade with using social media. by using IG, Facebook, or even Twitter to show off everything from food to drinks can bring in more customers.
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