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This article talks about how hotels can use location based marking to drive business and create customer loyalty. Hotels and restaurants can use proximity marketing and geofencing to get the messages out to customers. Proximity marketing uses Bluetooth technology and WIFI to send messages to a customers mobile phone when they are within a specific proximity to your business. Geofencing creates a virtual "fence" that once the customer is within this area they can be reached on their mobile device. Hotels can use this technology to build customer loyalty by sending special messages to guests when they enter the hotel. These personalized messages can you give a competitive advantage by making the guest feel special and welcome. They can also send messages to guests encouraging them to visit the hotel's restaurant or spa instead of going somewhere else. According to a recent study, customers are willing to give up personal information and privacy in exchange for money saving deals. It is important for hotels and restaurants to take advantage of this new technology to reach the people who are willing and want to be contacted this way.

Hi Dawn This article is great and learning about proximity marketing made me understand it way more now. I think that it could be a good feature to reach out to people that signed up for your program when they get within a certain distance to your property to get them know about current specials. I know if I was part of a loyalty program at a hotel this would make me feel special for sure having them send me a personalized message to my phone upon returning to the property. With the economy where it is at people will willingly give up their personal information to get deals that can save them money for sure. Great post!

Global distribution systems have grown immensely in the last couple of years. This article mentions the biggest and first companies to have created and used GDS. These were and are important companies with in the hospitality industry, they started using these systems to track themselves and created a monster that is now the best way for consumers to book and edit their reservations.

The article is interesting as it talks about the use of proximity beacons that we have been learning about this week for marketing purposes; however, this article highlights the technology being used in employee security. In recent years hotels have increasingly committed to enhancing employee safety policies, training, and resources such as employee safety devices or ESDs. These are mostly implemented in the housekeeping department, where the employees are often alone in guest rooms and can be vulnerable. Amid the global pandemic, safety for both guests and employees is at the forefront of the industry's priority list. Many companies are taking advantage of this downtime to install personal alert systems or panic buttons. While ESDs are not necessarily new and have been around for some time, the technology has drastically improved. React Mobile, a leading provider of panic button solutions for hotels, has three updated products for the modern age. The Sidekick, which needs to be tethered to a smartphone, is a small panic button that transmits an SOS signal to alert management that an employee is in an emergency situation and requires assistance. The device is discrete and wearable, and with the aid of Bluetooth beacons, it can identify the employee's precise location. The Stand-alone LTE panic button has all the same features of the Sidekick; however, it does not need to be tied to a cellphone. It automatically connects to any available 4G cellular network to send out the SOS transmission. The BLE 5.0 Beacon offers the most advanced and incredibly accurate location information, even within high-rise hotels. When activated, it is so precise that it can provide the exact room number in which the incident occurs. These technologies can also be used outside the hotel property, where the system sends out GPS coordinates to follow an incident in real-time. This security technology provides hotels with the ability to immediately respond in emergency situations and gives t

This article takes you through why your restaurant may want to switch to a Cloud-Based POS. There are many positive attributes associated with making the switch, such as; data accessibility, cheaper operating costs, easier upgrades, less frequent downtimes, increased security, and adaptability. If you are a growing business, the Cloud would grow with you.

Cloud based POS systems can be apprehensive at first, but we are always satisfied once we are able to se the technology work to keep the business safe, effiecient and also more profitable. Cloud based POS systems are speedy and saves a lot of time which frees up staff to do other things in the establishment.

This article discussed the benefits of switching from a localized POS system to a cloud-based restaurant POS. The article touched on how cloud-based systems provide real-time data and how that instant data could provide a management team real-time solutions. You can save so much time and money by identifying issues before they even arrive. I found it very interesting that with cloud-based systems you have the "ability to add on a mobile POS unit that provides a number of benefits." With this option, your servers do not have to run back and forth to a POS station. They simply have the option in the palm of their hands. It also decreases the time spent waiting for a check or credit card to return to the table. This not only increases guest satisfaction, but helps with table turnover. The article also touched on how cloud-based POS systems are "better enabled to grow with you." They are super adaptable and the article mentioned that restaurants can update their menu whenever, launch new loyalty programs, and help with more precise inventory tracking. This article also touched on setup, increased security, staff accountability, and the ability to make better business decisions due to the cloud software being able to provide extensive business insights. Finally, the article touched on POS cost and how " upfront costs are kept to a minimum and monthly subscription fees are lower." It also ended with a case study about Homegrown Hospitality Group and their switch from Aloha to Upserve Cloud-based POS. It was very interesting and I'd recommend everyone read the brief two paragraphs about how the switch changed their business trajectory.

AI continues to evolve in fast food locations. McDonalds is piloting voice recognition systems in their drive thrus hoping to hit their 95% accuracy benchmark before deciding whether to roll this out to 14,000 McDonalds locations. The technology is improving ordering processing on average by 20 seconds per order and could reduce human labor hours by 9 hours per day.

Proximity marketing is a hotel's current powerful tool for elevating guests' experiences. It is imperative for a hotel to have a fun, interactive, and easy-to-use app that creates a better stay for its guests. Some benefits include geofencing, room entry and room controls, and hotel navigation. These factors all go hand in hand in creating a seamless and memorable hotel stay.

This article goes into detail about the utility of proximity marketing in terms of adding guest experience within the hospitality industry. It also details how guest retention can be increased by the ability to use analytical data in order to gain insights on guest trends allowing for a memorable personal touch. Another major point made within the article details the importance of hospitality companies promoting local experiences outside of the venue itself and proximity marketing allows for local businesses and attractions to be highlighted.

HP has released two new POS systems, which can be found in Australia. The two systems released are: HP RP3 Retail System, Model 3100, and the HP RP7 7100, Model 7100. One system can be used in higher temperatures up to 40 degrees Celsius. This enables it to be placed outdoors, in a building with no air conditioning, at a serving counter, or closer to a kitchen. The RP3 model can be placed under a counter or above a cash drawer. This particular model does not need external cooling and is geared towards hotter locations. The RP7 can be wall mounted if there is no counter space. It is also dust, splash, and smoke resistant. The ability to not have to worry about external cooling for the one system is extremely important. Even today some technology can become overheated and malfunction. With the ability to place the one POS system outdoors or near a kitchen is a great convenience. This would help business owners not having to worry about temperatures or where the POS system is located. The POS system can be in 40 degree Celsius temperature (104 degrees Fahrenheit). I especially feel this would be useful in South Florida where it can be warm and muggy outdoors. Also on the RP7 system I found the splash resistant feature to be useful, especially for a bar where drinks can easily be splashed. Both systems I feel have some advantages in the POS world.

Both Auntie Anne's and Carvel have begun to utilize the MICROS POS systems. Auntie Anne's has extended its existing MICROS e7 preferred vender agreement to help run all 1,000 franchised locations in the US. Likewise, Carvel has entered into a new agreement with MICROS for the MICROS e7 all-in-one-point-of-sale system. This will be their preferred POS system for their 450 international outlets.  Due to Auntie Anne's long standing history with MICROS and the MICROS e7 system, both Carvel and Auntie Annes, both operating under the FOCUS Brands portfolio, will continue to be clients of MICROS. The MICROS e7 performs the following: management of guest transactions, staff productivity, menu offerings and restaurant operations. 

This article reveals that Revel Systems is expanding its point-of-sale products with Beautiful Brand International. Revel Systems is well-known for creating the mobile point-of-sale system for Apple used by numerous restaurants and retails. Other popular restaurants currently partnered with Revel Systems are Camille's Sidewalk Café, Dixie Cream, FreshBerry Frozen Yogurt Cafe and Rex's Chicken. This POS system provides a quicker checkout option for customers and offers hotel/restaurant managers the option of powering the software using the cloud or an iPad application. This provides the company a cost efficient, easy to use program that has the ability to customize payroll, track inventory, email receipts and allow customers to make orders online. Most managers who invest in this program make it a requirement for all their companies to utilize in order to provide a systematic approach to maintaining their database and ensuring all locations are managed the same. This is such a popular and competitive tool that Revel is already making $80 million since its origin in August 2010. A major advantage of this system is that it provides the ease of accessing documents with its reliance on servers hosted in the cloud. These systems are quickly being adopted by restaurants mainly because customers are impressed with the style, speed and reliability. Revel Systems forces busineses to upgrade their POS systems in order to meet security standards. This will result in a $34 billion POS market by the end of 2012. Companies selling these systems make businesses believe they need POS systems in order to run their business efficiently. They explain that with servers hosted in the cloud, management is enabe to see data in real time from any location.

The article talk about a POS company that has developed a complete system for retail or restaurant stores that runs on the IPAD and the Cloud. It lowers the entry barrier by more than 75% compared to a regular MICROS POS system, they do this by not having a in house server and using standard hardware.  One of the advantages of using this system is that you can monitor your sales real time on any location that might be using the system.

This article talks about cruise ship which is equipped with RFID-based passenger tracking system. With this system, cruisers can find where their family members and friends are through Wi-Fi-based RFID tags in badges or wristbands, and iPhones. There are nearly 1000 access points installed with Wi-Fi network on the ship. So wherever someone with a RFID badge or wristband goes, their location can be found. With iPhones, passengers can not only locate their party members but make reservations at restaurants and spas by calling or sending messages to those places. The goal of this system is to allow cruisers to more freely communicate with their party members and merchants on board so cruise operator can improve guests' experience on board. In the near future, with the advancement of RFID system, everything on board can be done with RFID badges, wristbands, or something else, which means guests will not have to bring their cash, credit cards to pay and crew on board will go through less hassle.

I think this can be a helpful tool if used appropriately. It should be an elective option chosen by the passenger who is eighteen years or older. I think the age limit is important because once passengers are eighteen years old they are technically adults. This way parents can choose whether or not they would like to monitor their children's location throughout the ship. Keep in mind that not only can their parents see where there children are but any crew member who has access to the system may be able to track such movements throughout the ship. I hope appropriate safeguards are in place to prevent people from using the system inappropriately.

I would not be a fan of this if I were going on a cruise. This is too "Big Brother is watching" for my liking. I think it's a good idea for families to keep track of their kids but that does not apply to me. The only function I would like is the alert from the restaurant saying your table is ready.

The article reports MyCheck has created an app to eliminate ordering food and drinks at the table for some restaurants using tablets or servers. The app allows guest to order from the menu on their smart phone and the order is directly is sent to the POS system. The goal is to eliminate the big hardware. The hope is by restaurants using MyCheck the server will be able to spend more time on quality service. The power of ordering and paying will be at the power of the guest. Customer rewards are also going to be tracked through the app.

The article reports MyCheck has created an app to eliminate ordering food and drinks at the table for some restaurants using tablets or servers. The app allows guest to order from the menu on their smart phone and the order is directly is sent to the POS system. The goal is to eliminate the big hardware. The hope is by restaurants using MyCheck the server will be able to spend more time on quality service. The power of ordering and paying will be at the power of the guest. Customer rewards are also going to be tracked through the app.

Beacon-based indoor location technology is driving the future of airport consumer experiences. Mobile applications use these beacons to provide up-to-the-second information to travelers regarding everything from flight data and security checkpoint line length to taxi wait times and baggage tracking. The largest commercial value of these apps and beacons lies in the platforms' ability to integrate with third-party apps and infrastructure from airline carriers and airport retailers. While this integration could potentially drive advertisement revenue for the airports, many of the locations that have begun experimenting with these technologies report that the systems investment pays for itself in increased efficiencies in internal systems, including security checkpoints and taxi queues.

In regards to Module 2: Post a hospitality/tourism network, telecommunications, or green related article, I chose to post about a green related article and found an awesome article of "Eight Ways Hotels Are Helping To Protect The Environment." In honor of the past April 22's Earth Day, the article displayed the examples for some of the hotels in the United States that were committed to aid in preserving the environment for the hoteliers and guests alike to keep sustainability strong for the respective hospitality companies as well as travelers who are striving to travel with eco-friendly options. Located in Oahu, Hawaii, the Turtle Bay Resort is home to an on-property horse stable, tennis and golf courses, a 15 mile hiking/mountain biking trails, many health conscious classes such as fitness, wellness, and even a surf school. With its advantageous beach location, water adventures such as eco-kayaking, snorkeling, and swimming enable guests to view many of the natural resources, mammals, and endangered species that visit along the shores of the resort. With all of the above activities, it is crucial for this resort to take especially good care of the natural resources that benefit the resort by attracting guests. With that being said, the resort team members initiate beach cleanups every month for about 5 miles of the beach's shoreline. As well, back in 2009, the resort developed a Green Committee to plan and map out methods to reduce the resort's carbon footprint. Some examples of this was adding solar roof panels, convert 70% of the resort's lighting to Compact Fluorescent Light Bulbs, initiated recycling for the entire resort, and changed cups utilized at the F&B outlets to environmental friendly options. Located in Leesburg, Virginia, The National Conference Center's food and beverage program partnered with local Virginia Farms to source their food from local farmers to enhance the consumer's yearning for the farm-to-table cuisine. For Earth Day, the company i

The Article talks about new trends coming to the hospitality industry. The trends are service automation, mobile convergence, location based services allowing staff to help guests quicker, connected meeting rooms, mobile apps, and networks.

Brendan Ciecko is the founder of the Cuseum software. This software was created because Ciecko identified a problem with the technology that museums have or lack thereof. "I was working with a number of museums and was constantly hearing of the frustrations when it came to providing a certain level of experience to visitors on site" (Ciecko). The technology or procedures used in the museum were generally outdated. Now with this new software, guests can download the app on their phone and are able to navigate through different tools and options that the particular museum has for them. The guests will be able to select tours through exhibits that are available at the museum once they walk in. The article also mentions the new product that Ciecko has invented, digital membership, which makes the membership process for the museum more convenient. This makes the process of any application type service in the museum digital. It not only makes all of these processes faster but it also saves paper. In my opinion, I think this a great app. I currently work at a museum and I believe that creating an app that enhances customer experience right when they walk in is worth investing in. It provides guests with highlighted tours and exhibits that are available. Though people at the museum can simply tell the guests where to go and give information about the exhibit, they can easily find it on the app to locate what they are mostly interested in. The app also works as a great marketing tool for museums. It allows visitors to share their favorite items or exhibits on their social media sites and allows them to participate on interactive discussion boards. I think this will help promote specific exhibits, especially if there are tags on the post like #AviationExhbitit or #GizmoCity. Those "tags" are exhibits that I have in my current workplace. With adding a guest's location to the app, it prompts the guests to sign up for a membership. The guest will no longer have to go

This article discusses the benefits of using location-based promotions at events. Beacons can help with registration to become automated, measure crowd traffic to determine the value of a specific booth, attendees can check in to a session just by entering the room, planners can offer promotions or information to attendees whenever they are near a specific booth. Beacons can help enhance the ability to connect an attendee with a promotion. It can also help event planners create a unique experience to their attendees.

The article reveals how tablet devices offer many advantages to hotels, because many business processes become more and more independent of location. Allowing your employees to work more effective is the main objective for the hospitality and tourism business. A few examples: Hotels can use iPads as "floating front desks", offering guests mobile services like check-in or check-out. iPads could even be employed as support work stations to reduce demand peaks. The ability to having a floating front desk and being able to accomodate guest is beneficial." The app offers access to guest relevant functions of the property management system like booking services. It also offers access to location based services, advertising local events and facilities, and to the hotel's social networking sites" Having the application to allow guest to have 24 hour service is a convenience comparable to none.

         This article introduce us a new hotel software technology, the iPad property management system. Nowadays the table devices offer many advantages to hotel. Ipad is a good example for the table device use in hospitality industry. A German company design a PMS on iPad for hotel, its name is protel Air. Use this device, hotel can provide the mobile service like check-in and check-out to support the employee's job. Protel Air is a full-service solution and a true "Software-as-a-Service" application, that is hosted in a secure data centre environment. The only requirement of this device is the Internet; it can update and maintain the date through Internet. It also protects the data by its security system. They also design an application called protel Voyager for guests. It offers access to location based services, advertising local events and facilities, and to the hotel's social networking sites. The protel Voyager will encourage guests to report positive feedback.          I think to use new technology to help the operation of hotel is a good idea. Even it will cost some money to purchase the equipment and training the employee. It will save time for the employee especially in the peak season. My only concern is the app for guests. Guests may not use to this kind of new technology. They prefer the human service more. But it is worth to try.  

German protel hotelsoftware presented the world's first property management system for the iPad. The tablet devices give hotel a lot of benefits.  It helps the hotel reduce demand peaks, and offer guests more convenience. Protel doesn't need the support of additional hardware and installation. it can run in the internet browser. One of Protel's product is Protel Voyager, which is designed as a web app, the customers do not need to install this app, because it can runs in the mobile browser. It offers access to guest relevant unctions of the property management system like booking services. It also offers access to location based services, advertising local events and facilities, and to the hotel's social networking sites such as Twitter, Facebook or You Tube.  

the article gives examples of retail stores and how they use proximity marketing to promote their products