Top 5 Marketing Must Haves Any Hotel Can Afford - 0 views
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PARSIPPANY, N.J. -- Just because a hotel may not have a $50,000+ marketing budget, it doesn't mean that its marketing department can't compete effectively and build a strategic plan that includes website updates, guest reviews, mobile marketing, social media monitoring and management, and reputation management. For a small investment, Lodging Interactive, a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry, can cost-effectively provide hoteliers with these "Top 5" digital marketing elements that are key to building online awareness and maintaining a competitive edge in 2014.
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1. Website Updates: So you have a website. Good. When was the last time you refreshed its content? Continually adding new photos makes the website more visually appealing. Is the site interactive?
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2. Guest Reviews: A June 2013 Local Consumer Review Study reveals that 79 percent of consumers trust online reviews as much as personal recommendations
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