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MODULE 7: This article is about the growing trend of quick-service brands implementing mobile and kiosk ordering for their customers. For major quick-service brands like McDonalds, Burger King etc. they've started to implement self-service kiosks or mobile apps allowing their customers to pre-order their meal and pick it up without waiting in a long queue line. At the base of this ever-growing trend, the trend is very similar to when banks started to provide self-servicing ATMs. According to the article in the next three years most of any quick-service brand that has multiple locations on a regional and/or national scale will have implemented a mobile ordering system within their operations. While taKing this into consideration, quick-service restaurants need to be careful in how these mobile apps are perceived by people who isn't using it. Some may think that using the mobile app promotes those people to "skip the line", which can cause some negative feedback. With that said, now these quick-service brands need to satisfy their customers who don't use the mobile app so that they don't feel obsolete for not partaKing in the trend before. With this growing trend, these quick service brands will not only have to think about their customers walKing in their locations but also for the potential customers that are walKing on the streets with their mobile devices.

More and more, hotels are using IoT (the Internet of Things) strategies. Just like we can use our phones to lock/unlock our house's front door, hotels can use different devices in their properties to boost a guest's satisfaction. Currently, some of the top IoT trends are: Guest-room automation, where a guest's room can change the temperature, switch on/off the lights, and do a few more personalizations around the room depending on whether or not a guest is currently in there; Predictive maintenance, where sensor data is used to prevent issues by recognizing dangerous trends and notifying maintenance before it gets worse; Mobile engagement, where guests can use their phones as room keys among other things; and Hyper-personalization, where rooms could remember a guest's room preferences (temp, lighting, tv channels, etc.) and then set up the room the same way the next time they stayed. However, the fact that all of this is internet-enabled means that there is also a significant risk of information being hacked into and stolen.

Before hotels had the same number of tv channels, but now it's a race to see what hotel can bring more technological advances to the table to increase ROI. Hilton worldwide has adopted an AI-driven concierge in 2016 at a property which is powered by IBM Watson. The article also talks about 5 top emerging hotel technology trends. The first one is Smart guest rooms, the second one is obtaining more data, third is energy conservation. The fourth one is VR and AR which can show people special maps of guest rooms, while the fifth one would be mobile technologies, such as mobile key, room service request.

Face of consumerism through e-commerce has radically changed in the last few years. Buying or selling through Internet and online shops depending on websites, has become an ordinary part of consumer life today. Higher expectations, less tolerance, more demanding and choosy customers are becoming more common. 

With the development of society, economy as well as technology, customers are becoming more powerful, they have higher expectations, less tolerance, more demanding. In this situation, high quality and professional E-Commerce is needed in more fields. E-commerce solutions are varied, which provide the buyers, sellers, providers more opportunities to run business activities efficient. Revolutionary changes have occurred in tourism and hospitality industry by E-Commerce. In recently years, more agents and organization make the applying of E-Commerce as one important choice to be outstanding. It owns many valuable advantages. It facilitates agent access to market and minimizes the financial information leakage. It provides any agents chances to connect market all over the world. When travelers arrival the destinations, they need huge information, service, facilities, market cash and so on, which all can be obtained by internet. And also, for Hospitality industry, it develops economies, improves trade competitiveness, expands scope and arena, and facilitates people to have direct access to the marketing destinations. What is more, it monitors, evaluates, creates faster transactions by the flexible web services. Thus all the process can be created, facilitated, and monitored by E-Commerce. Absolutely, there are also many disadvantages in E-Commerce. Some information in it may be incorrect or unnecessary. People give important information via internet, so the security problems can't be avoided at any time. If over population come to the destinations, customers may not satisfy the service or the local nature may be damaged. Hospitality industry has to be thoroughly aware of its problems.

This article tackles what E-commerce is in relation to businesses all of the world in the modern day but especially what is occurring in the hospitality industry. How now a days many people are looking to book travels online and the specificity's they are looking for can be featured through the internet. Through these websites provided by companies bookings could be made directly without a third party making the plans or making payments from customers. What's most interesting about this article is about is how it is self realizing and it also highlights the negatives e-commerce can have with the consumer (i.e. too much information given about a destination). But, it does tie in the end how it is a very positive step forward for all business alike and can create more revenue than before e-commerce existence.

POS System has provided convenience for many company and stores, but at the same time, Internet security issues cannot be ignored.

It is hard by nature for hotels to be green. Between the constant washing of linens, chemicals being used to clean and the amount of products and waste they throw out it is hard for hotels to keep up. But good news is here as hotels step up their "green game". Hotels are starting to put more money into green savings and hoping to get more travelers in return. Green hotels bring in a much higher occupancy rate on travel websites than hotels who are not. These guests are looking for green hotels not only for what they believe in but for the experience the hotel is providing. Hotels that are going green with new cutting edge technology is something more other hotels are trying to jump on board with.

This article Danny King, discusses how hotel operators are increasing choosing green options for their hotels. While some companies chose to invest on cutting energy, water and waste; some brands are being created with environmental sustainability as part of their core values. It is estimated that the 5 million hotels rooms in the U.S. racked up almost $4 billion in energy bills in 2011. Hotels contain an estimated 30% - 70% of public spaces that need to be heated, cooled and cleaned daily which consumes chemicals and energy. Most guests, would guess that hotels leading the green initiative are in areas such as Portland or Seattle; but surprisingly, Las Vegas is leading the trend! Las Vegas is home to the two largest LEED-certified hotels in the world, Sands' Venetian and Palazzo. CityCenter hotels, the Aria Hotel Tower, Mandarin Oriental and Vdara, have been able to recycle 50% of their waste in 2011. Most brands now have green options for their guests. Starwood, for example, has a Make a Green Choice option where guest opt out of housekeeping services and receive 500 points towards their SPG account or in some areas $5 credit towards Food & Beverage. Element Hotels has about 90 hotels, most of which are LEED-certified and although most of their guests do choice their hotels because they are green, they continue to return for that reason.

This article is a perfect example of how event planning can go terribly wrong with social media usage. The Bahama music festival hosted by Ja-Rule and his company left hundreds stranded on the Island of Great Exuma. The event started off by being promoted through instagram, mainly by famous celebrities such as Bella Hadid and Kendall Jenner. Tickets were sold at $1,200 for the utmost luxurious experience. Come the weekend of the festival, music go-ers arrived into full chaos. Everything that had been promised to the guests such as deluxe lodges, yoga tents and food courts were missing. People showed up to an empty island with no food, water or basic shelter. Clearly the festival was poorly executed and planned and it was canceled. There was a lack of infrastructure on the island to provide safety for the guests along with a lack of proper water systems and transportation. The event planners had not had a proper back up plan for storms that could potentially hit the island (which happened) which completely set back everything. Many viewed this Fryre Festival as a major scam and were extremely upset, but what it turned out to be was a poorly planned and executed music event.

The Past, Present, and Future of GDS Data Table of Contents: GDS: A Case Study in Reinvention; The Go-To for Travel Agents and Corporate Corporate Bookings Are king; Using GDS to Market to Corporate Travel Managers; Why Does GDS Have Staying Power; Changing the Face of GDS; The Hotel Industry's Data Woes; Back to GDS School; 5 Steps to Stay Competitive on GDS; Getting the Most from the GDS; GDS Leaders are Innovating

Indebt look into the Social Media and its role in the process of the purchasing the service.

Quick article on the differences between event planning past and present.

In this article, you will find several practical applications to hotel data security. The most interesting point was the role staff plays in data security. Hotel staff needs to be trained on the proper way to handle sensitive data .

"Technology and innovation are what have helped, even saved, restaurants as they transform how they operate to not just survive, but thrive, in this new connected and contactless era" "Third-party food delivery apps like UberEats, Foodpanda, or Door Dash will continue to be an important solution for those not able to offer in-house ordering and delivery services" "Contactless technology is going mainstream, and it's not just about placing an order online, but also about paying with a smartphone, smartwatch or smartcard via an app or touchless device" "technology-enabled reservation systems, restaurants can manage seating, waitlists, customer loyalty and dining preferences as well as collect vital client data be it for contact tracing or market insights" "Kitchen Display Systems (KDS) are a digital menu board for kitchen staff helping restaurants streamline back-of-house operations" "companies like Winnow are helping restaurant owners and managers cut food waste and costs and run their businesses more efficiently and sustainably" "auto-scanning barcodes with smartphone cameras on posters, tables, coasters, doors or websites allows customers to access online menus, order and pay - without contact" "air purification technologies to promote 'clean air'" https://diigo.com/0lmspn

Some of these technologies such as food delivery services, and conctactless payments I have grown used to as a consumer. However, technology like KDS to improve the back of house operations or air purification technologies are more behind the scenes type of technologies that I have not given much thought so I found this article interesting.

Many restaurants are adapting to a new reality. Some of the digital trends to watch in 2022 are as follows: 1. Online ordering systems and delivery apps - Food delivery market worth more than $150 billion globally. 2. Contactless payment estimated to triple from $2 trillion to $6 trillion by 2024. 3. Online table reservation system such as Open table Experiences initiative offering unique culinary events and dinner experiences. 4. Digital kitchen boards such as KDS, a digital menu board for kitchen staff linked to the restaurant's POI which displays orders automatically and efficiently. 5. Automated inventory management software tracking food and beverage stocks, anticipating quantities and scheduling reorders. 6. QR codes that allow customers to access menus online, order and pay. 7. Air purification technology like bipolar ionization and ultraviolet light.