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dominiquewalker

What Is Event Management? - 3 views

www.thebalancesmb.com/at-is-event-management-4067066

management event

shared by dominiquewalker on 20 Feb 20 - No Cached
  • Event Management Versus Event Planning While very closely related, event management and event planning are two very different functions. The key difference lies in these two words: management and planning. In straightforward terms, event managers manage the event and event planners plan the event.
  • Event managers and event planners work side by side, and their responsibilities may overlap.
  • Event Management Involves Project Management Event management involves creating and developing large-scale events which might inc
  • ...3 more annotations...
  • ude conferences, conventions, concerts, trade shows, festivals, and ceremonies.
  • Skills to Succeed As with most event planning functions, event management requires excellent organizational skills to succeed. The ability to multitask and juggle many moving parts is essential and, along with that top-notch organization comes the need for efficient time management skills.
  • project management is a key element and involves managing not only functions but teams of people, interpersonal skills are also important.
  • dominiquewalker on 20 Feb 20
     
    This article is short and to the point. Highlight what is event management. Also looking at common responsibilities, and the relation and differences between event management and planning.
  • ggara004 on 20 Feb 20
     
    Very interesting article! This goes into the roles of event planners and event managers. As some may think these are different, they also have some responsibilities that overlap. However they both work together to put on an event. The important skills for both and how one can succeed at the position.
  • msbode on 28 Feb 20
     
    I agree that this article was short and concise.
gulsevim

Event Management Software Steals the Show | ReadItQuik - 5 views

www.readitquik.com/...ement-software-steals-the-show

Event Management Cloud-base Software

shared by gulsevim on 16 Jan 18 - No Cached
  • t helps in improving workflows by maintaining large volumes of data and assisting event organizers in coordinating, planning, analyzing and sourcing data, and ensures a successful event by providing uninterrupted information. Such event management technology can automate processes such as venue sourcing, ticketing, floor planning and expense tracking in order to streamline the overall management operation. 
  • Event management software enables event organizers to send and track invitations through a portal where an attendee list gets generated, as well as monitors ticket sales using a single platform.
  • Social media platforms are usually integrated with most event management software and are also inter-linkable with multiple platforms. These platforms are effective media for promoting and marketing events, social programs and campaigns
  • ...5 more annotations...
  • These e-tickets reduce chances of duplication as they contain a unique bar code verification that is scanned at the venue after completing all the payment formalities, either online or by cash.
  • Further, the software initiates an e-ticket generation process after the completion of registration formalities which is then sent to the Invitee’s registered email account or via text message
  • Event management software based on cloud technology allows efficient and easier management of event data from any remote location. Moreover, cloud-based event management software is capable of providing a quick fix to any system bugs or errors. 
  • Cloud-based event management software is more cost-effective as it eliminates any major need for on premises IT infrastructure setup, allowing greater scalability
  • I
  • gulsevim on 16 Jan 18
     
    This article discusses the role and benefits of cloud-based event management software in planning and executing events. Software enables event managers to improve workflow, manage venues, and track various types of information in a timely and consistent manner. Software is especially useful in monitoring the progress of ticket sales and invitations, where event organizers can follow up on attendees that did not respond yet. It also helps prevent ticket duplication and enhances security by sending tickets with unique codes to attendees' e-mails. event management software can also be integrated with social media platforms which boosts the promotion and the visibility of a given event and its ultimate success. Financially, such software leads to cost savings because it does not require investment in infrastructure. From operational standpoint, cloud-based software offers real-time, remote access and fest error resolution. This article helps me better understand improvements in operations that cloud-based software system brings in event management. I am also able to explore the vast field of using software technology. Before reading this article, I was not aware of the benefits of the cloud-based software system in event management. Now, I gained a better knowledge about advantages like accuracy of data for large events, to real-time tracking needs to manage ticket sales and event attendance, and permanent connection and access to various files and records. Such access is vital when an event manager is in charge of multiple events that are at different stages of preparation: some may be in planning stage and others may be in execution stage. The ability to fix errors quickly is a major benefit for event planners that are small businesses. For this reason, an individual wedding planner will probably have peace of mind by using such software.
lvela051

Shaping the Events Industry - THISDAYLIVE - 1 views

www.thisdaylive.com/...shaping-the-events-industry

event management Hospitality

shared by lvela051 on 18 Jul 18 - No Cached
  • An industry that contributes conservatively over N100billion to the Gross Domestic Product (GDP) of Nigeria annually and potentially has about N1trillion in turnover clearly needs to regulate itself.
  • This prompted the convener of Events Market Nigeria (EMN), Temitope Amodu, to bring all the players together such as wedding vendors, stakeholders, entrepreneurs, make-up artistes, DJs and event market enthusiasts among others who gathered for a day of networking, mentoring and discussions on pertinent issues about Nigeria’s ever growing event industry.
  • The 10th edition of the Event Market Nigeria Meet and Greet was the largest free gathering of participants in the event industry in recent times,
    • lvela051
      lvela051 on 18 Jul 18
       
      Have a free gathering of over 700 attendees.
  • ...16 more annotations...
  • said a country that has a population for almost 200 million people and a reputation for an ostentatious culture, it is a no-brainer that the events industry is a rough diamond
    • lvela051
      lvela051 on 18 Jul 18
       
      None seem interested in such a profitable industry with potential.
  • to share industry related insights and emphasised the importance of collaboration as the new completion within the event cycle.
    • lvela051
      lvela051 on 18 Jul 18
       
      Collaboration is needed to create a successful event.
  • He noted that since people love events and have fun, they look for any excuse to throw a party (it is the only thing that can make people sane in a recession or in a volatile emerging market). Thus, it is a no-brainer to set up a business or be involved in any trade or activity that cashes in on this idiosyncrasy.
  • The recent growth in the events industry has contributed to the spontaneous growth in many business verticals e.g. event planning, venue, photography, food and many more services along this massive value chain.
    • lvela051
      lvela051 on 18 Jul 18
       
      All contributors in the success.
  • the hospitality industry has been a source of optimal returns for investors.
    • lvela051
      lvela051 on 18 Jul 18
       
      event management being a part of that industry.
  • The events industry has grown at an average pace of 6.2 per cent each year globally since 2003.
  • 7 million dollars was spent on parties in Lagos over a five months period in 2013.
  • Nigerian company or middle-class family spends over 15,000 dollars per event.
  • The goal is to create an ecosystem that allows growth and development to take place, one that identifies, creates and drives excellence within the youths and veterans of the event industry.
    • lvela051
      lvela051 on 18 Jul 18
       
      Main goal within the event industry.
  • It involves studying the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event.
    • lvela051
      lvela051 on 18 Jul 18
       
      Event Management:
  • Basically, there are two types of events, namely; corporate and social events.
    • lvela051
      lvela051 on 18 Jul 18
       
      Its important to determine which events are mostly going to be catered too.
  • It is not a very organised industry; particularly because there is no specific legislation regulating this sector of the economy.
  • A common complaint from customers/clients of the industry is the issue of liability.
  • when disputes arise between a professional in the events industry and a client, there are no regulations on the applicable dispute resolution mechanisms
  • the industry is too fragmented.
  • Protect your business via written contracts, create a proper corporate structure for your business, adhere to the simple principles of corporate governance (e.g. have a board of directors or advisors etc), retain a good audit and tax firm to examine your books annually and make your business tax efficient, retain a legal partner to mitigate your legal risks. Run a business and not a hobby!”
    • lvela051
      lvela051 on 18 Jul 18
       
      Important to Protect the business legally.
  • lvela051 on 18 Jul 18
     
    The focus of the article is to highlight how the event industry is becoming more popular among the hospitality industry in Nigeria. It mentions the Events Market Nigeria (EMN) group aims to provide a places that allows for growth and development within the event industry with the newcomers and experienced event planners. The event that was hosted by the EMN, provides free gathering that offer different speakers to offer advice and their experience to those attendees willing to listen. Throughout the article, it states that the country of Nigeria has a population of "almost $200 million people and a reputation for an ostentatious culture", which makes it a perfect place to invest in the event industry. Especially due to the fact that the industry is a source of a more favorable return on investment even though other sources in Nigeria are considered more attractive. What makes the event industry profitable, is the ability to venture with other businesses such as venues, catering, event planning and more. But with all the good, the article does point out the issues such as liability and the lack of rules that are set for the industry. I think that it's an important topic to consider because hotels are implementing a source of revenue with renting out meeting spaces and catering services to outside companies. With more and more events being planned, I think it's a great business to venture in. The ability to have an events department within a hotel or even a restaurant gives the establishment to produce more revenue within other departments. Such as a hotel, the planning of a meeting not only brings in the revenue of the space being rented but also to Food and Beverage with the catering aspect and the front desk with the rooms being occupied by the clients and attendees.
khadija2050

Pros And Cons Of Integrated Event Management Technology | by Ragini Goenka | Medium - 0 views

medium.com/...gement-technology-a2b522f576c5

pros cons event management technology medium

shared by khadija2050 on 09 Nov 20 - No Cached
  • Event management technology is changing the way events are planned today.
  • Event management software automates most of the manual processes associated event planning and streamlines all the planning task
  • Event management platform can help overcome these issues by being a one-stop solution that gives a clear picture of the past, current and future events
  • ...11 more annotations...
  • Event management platform can help you plan, promote, engage and measure your events. From budgeting, finding venues, creating events online, engaging attendees to reporting, collecting feedback and measuring the return on investment of your events
  • Event management platform is certainly a modern supermarket for all event planners.
  • It’s a testing proposition when key stakeholders are involved and no one teaches this diplomacy skill before throwing you in front of the wolves
  • Find venues or check attendees in with the power of an event management platform and save cost and time spent on haggling with vendors.
  • An integrated event management platform organizes processes by allowing seamless flow of data between different CRM systems. This reduces effort of manually updating different spreadsheets and optimizes departments working on the event
  • Integration also reduces the risk of typos and other errors that may creep in while transferring crucial data manually between different systems
  • Other benefits amongst the endless list include smart social media and email marketing and online registration and payment processes. With so many event management solutions available in the market, it is definitely worth to have a closer look at the myriad options. But before you start laying your hands on an integrated event management platform, you should also be aware of some of the challenges of event management platform
  • an event planner in a non-profit would require a platform that can help them reach their development goals and retain donors, while a planner in any corporation would focus on planning and reporting internal and external events
  • A disparate point solution on the other hand, may provide you the flexibility but may not provide you other benefits of a platform and may not integrate with your CRMs.
  • event planners and marketers wear different hats all the time and a proper platform can not only help them streamline and automate most of their manual planning tasks, it can also make them more efficient and save a lot of time and cost
  • It may not be a “magic bullet” for any organization, but it can definitely provide a magical touch if used properly. With proper help, you and your team can achieve the next level of success and deliver memorable events with a higher return on investments.
  • khadija2050 on 09 Nov 20
     
    the article highlights the benefits and disadvantages of using an online event management program and how it can affect your event
anonymous

Various types of event management services - Works that works - 1 views

workthatworks.org/s-of-event-management-services

event management hospitality

shared by anonymous on 24 Jul 20 - No Cached
  • The event management means planning, arranging, and execution of the events. There are various kinds of event management services are available some of them are conducting exhibition, products or brand launch, arrange conference etc. The event management is advanced methods of advertisements.
  • The whole concept of event management is one of the most advanced and significant forms of marketing or advertising products or brands. The organization process is the necessary process in the event management services. The event management process involves organizing for a person or a professional event like fashion shows, seminars, product launch, wedding, exhibition etc.
  • The person who will take the responsibilities of planning and executing the events with creative, entertainment, technical and logistical elements is called event manager. The event manager will take care of the overall event designs, audio-visual production, marketing and communication strategy, budgeting, script writing, negotiation and client services.
  • anonymous on 24 Jul 20
     
    This article introduces the different types of event management services, such as personal events, leisure events, organizational events, culture events. And also introduces the responsibility of events manager, such as event designs, budget, etc.
zihanwang

What is event management software and do you really need it? - Lead Forensics - 2 views

www.leadforensics.com/ware-and-do-you-really-need-it

event management software hospitality technology

shared by zihanwang on 25 Mar 20 - No Cached
  • The benefits of using event management software It can make your life easier The main benefit of using such solutions is that they can help you maximize registrations, while minimizing the resources that may otherwise have been needed. Once you’ve set up an event on your chosen software, then you should just be able to press go and let it get on with things – leaving you to concentrate on promoting the event. If you’re running multiple events, or a regularly occurring event, then this can be particularly useful. Saves time needed for manual processing Good solutions will help you automate most processes. They will offer features like registration tracking, payment processing and also tools that can aid audience engagement. You’ll be able to grab a quick snapshot of what’s happening, who’s registered, who’s paid, who went on to attend and more. Plus, you’ll have an easy way to track how much money an event is bringing into the business. It will save time for your communication sequences too. With just a few clicks you should be able to send out tailored emails, including “thank you for attending” messages to those that made it and “sorry we missed you” to those who didn’t. Aids professionalism and the overall experience A further benefit is that it can make the management of the process feel that much more professional. The whole experience should run more smoothly. Nothing should be missed, which you can easily risk with a manual system. The payment of any monies can also be managed more easily and you’ll have the ability to manage multiple events easily. Can help increase engagement Engagement is at the heart of all marketing. It needs to start long before an event takes place and be supported and encouraged during and after. Good event management software will provide tools to aid participant communication at all stages. It will also give you the ability to see and analyze the global picture of your overall engagement levels. Supports targeted activity Marketing is at its strongest and most effective when it is highly targeted and tailored to an individual. (The key principal of account based marketing). You can use specialist solutions to tailor your event and all associated marketing activity. For example, by creating unique guest lists and email lists, and sending out targeted emails to those different attendees using certain parameters. A holistic approach Overall, event management software can act as a hub, holding together all elements of the event’s process. It can help keep everything connected, from the agenda, to speakers, any sponsors and the attendees.
    • zeyupu
      zeyupu on 25 Mar 20
       
      Benefits of event registration system.
  • Hosting an event can be an effective marketing tactic for any business. They take considerable time and effort to carry out, but get it right and you could soon see a strong return on your investment. The power of an event – especially a highly tailored in-person one – lies in the opportunity it provides to get face-to-face with a target audience.
  • For businesses across all industries and sectors, they offer a way to showcase your knowledge, position yourself as an expert and generate a source of positive content. Importantly, they can help you move leads along the sales path and closer to making a purchase.
  • ...13 more annotations...
  • The overall aim of any B2B marketing event must always be to give a good impression of the business and what it may be like to work with you.
  • It can make your life easier
  • Saves time needed for manual processing
  • Aids professionalism and the overall experience
  • Can help increase engagement
  • Support channels
  • You can use specialist solutions to tailor your event and all associated marketing activity.
  • A holistic approach
  • Lack of design options
  • he easiest way to check this out is to see if you can have a free trial or comprehensive demo.
  • Price
  • Supports targeted activity
  • Using new software will often mean a steep learning curve, so see what is offered to help you through that process and beyond.
  • yuqiongliang on 27 Mar 20
     
    Hosting an event can be an effective marketing tactic for any business. They take considerable time and effort to carry out, but get it right and you could soon see a strong return on your investment. The power of an event - especially a highly tailored in-person one - lies in the opportunity it provides to get face-to-face with a target audience.
  • kmert005 on 29 Mar 20
     
    This article goes over the benefits of using event management, which includes making your life easier, saves the time needed for manual processing, aids professionalism and the overall experience, and can help increase engagement. Furthermore, it also supports targeted activity and a holistic approach. Some cons would be a lack of design options, the price, and support channels. The top solutions would be implementing Splash, Eventbrite, Bizzabo, EventPro, Cvent, Etouches, and XING Events
  • zihanwang on 30 Jul 20
     
    This article introduce several pros and cons of event management software. On the one hands, the event management can make the process easier for business and consumers and it can help increase engagement. But, on the other hands, The price can also vary greatly, with the most sophisticated and popular systems generally coming at the highest cost and some vendors offer a free version of their software with limited features. To recoup costs, these vendors may run advertisements on event sign-up pages or charge registrants a booking fee. That may influence users experience.
anonymous

The Top 8 Event Technology Trends to Watch in 2020 - Accelevents - 1 views

www.accelevents.com/8-event-technology-trends-2020

shared by anonymous on 08 Oct 20 - No Cached
  • technologies are making life easier for event planners, and attendee experiences are being elevated
  • The COVID-19 pandemic has forced many planners to transition their live event into a virtual or hybrid event
  • transform their virtual event, trade show, expo, or conference into a full 360-degree experience.
  • ...20 more annotations...
  • growing audience in the virtual event space
  • speaks directly to their interests and needs.
  • Facial recognition technology is a software tool that tracks and logs a person’s facial features
  • streamline check-in, and provide contactless entry to your event.
  • Facial recognition allows for a contactless registration
  • becoming increasingly concerned about their privacy and may be turned off by this option
  • enhance your cybersecurity
  • Through the use of event platforms and social media, you can deliver content to people who may have been unable to attend in-person while increasing brand awareness and messaging.
  • accessibility for event-goers who may have difficulty attending live events.
  • A positive attendee experience is one of the hallmarks of a successful event
  • event app or platform to create personalized communications.
  • “build your own agenda” option
  • Whether you use translation software or a remote translation app, you will improve accessibility and allow all attendees to feel connected to and engaged with what you are presenting.
  • Artificial intelligence can analyze data collected from event attendees and turn it into personalized recommendations.
  • provides a clearer picture of attendee behavior allowing for adjustments to be made mid-event that will streamline and improve the overall experience.
  • sponsor can understand their target demographic and the more value they will gain from their participation.
  • Gamification is one way to facilitate audience engagement and encourage active participation and networking.
  • project management tools and event technology to save them both time and money.
  • integrates with social media, CRM, and email marketing platforms to make event promotion and marketing a breeze.
  • automate some of your administrative tasks
  • anonymous on 08 Oct 20
     
    Event technology is forever changing and adapting to current environments. With COVID-19, event technology will be more prevalent than ever. Augmented Reality and Virtual Reality can make the attendee feel like they are in the middle of the event while actually being far away. Facial recognition software allows for streamlining check-in, but also allows for entry to be contactless. As most events have become virtual, livestreaming is very important to bring the event into the living room of those that cannot physically attend. Event apps are becoming more and more popular in that they bring all of the event information right onto an attendee's smartphone and allows them to customize their experience. Attendees can participate from far and wide, so having the information be translated into their language increases their accessibility and inclusion. Artificial intelligence collects user data and turns it into personalized recommendations for their event experience. Games brought into an event increases audience engagement and allows for team building and friendly competition. Event planners have project management software available to them to help streamline their planning and saves them time and money by not having to manually do certain tasks.
Ling Xiang

Recent technology trends in Event Management " Event Registration and Management Software Blog | Eventzilla - 2 views

www.eventzilla.net/...ogy-trends-in-event-management

technology

shared by Ling Xiang on 27 Oct 12 - No Cached
  • attendees can ask questions to the speaker via tweets or Facebook comments real time during an event.
  • FIFA World Cup
  • cool application that had been created especially for the World Cup that highlighted the real time schedule of the games and results as they took place. This event alerted us to the huge potential that has hardly been scratched.
  • ...16 more annotations...
  • The drastic improvements in the Audio-Video equipments, staging and lighting instruments have made sure that you need to make your event stand out.
  • Technology has made sure that geographical impediments no more stop you from attending an event half way round the world. The webinars and live meetings are the newest venues for events the world over.
  • Social networking sites like Facebook and Twitter have completely altered the way we think about event promotion.
  • Recently – online registration for events has taken the center stage with a lot of small players like Eventzilla. 
  • Now the event attendees can ask questions to the speaker via tweets or Facebook comments real time during an event. With the world tweeting away night and day, there is no doubt that technology has changed our life completely
  • The barriers have been stomped down and the walls have fallen.   Technology has made sure that geographical impediments no more stop you from attending an event half way round the world. The webinars and live meetings are the newest venues for events the world over.
  • The drastic improvements in the Audio-Video equipments, staging and lighting instruments have made sure that you need to make your event stand out. No more can you pass off an event with just a great speaker. Even with the best of the content and ingredients, you need to upgrade the stage show to make sure that the attendees are left wonder struck.
  • The FIFA World Cup this year was a lot of fun for us. And we are not talking about football. Our excitement was because of this cool application that had been created especially for the World Cup that highlighted the real time schedule of the games and results as they took place. This event alerted us to the huge potential that has hardly been scratched.
  • has made sure that geographical impediments no more stop you from attending an event half way round the world. The webinars and live meetings are the newest venues for events the world over. Planners and
  • No more can you pass off an event with just a great speaker. Even with the best of the content and ingredients, you need to upgrade the
  • stage show to make sure that the attendees are left wonder struck.
  • The barriers have been stomped down and the walls have fallen.  Technology
  • Social networking sites like Facebook and Twitter have completely altered the way we think about event promotion.   Letters are antiquated and emails outdated. Nowadays, you ‘tweet’ and ‘poke’ your way around the events
  • Social networking sites like Facebook and Twitter have completely altered the way we think about event promotion.   Letters are antiquated and emails outdated. Nowadays, you ‘tweet’ and ‘poke’ your way around the events
  • With the advent of the iPhones, Androids and Blackberrys, smart phone applications have become the next-gen platform for event management. From charting an event to locating it on the map, you can do it all on your mobile. 
  • With the advent of the iPhones, Androids and Blackberrys, smart phone applications have become the next-gen platform for event management. From charting an event to locating it on the map, you can do it all on your mobile.
  • Yingjie Cao on 27 Oct 12
     
    The event today is not only between planner and organization; it's more like the communication and interaction among attendees. The technology assists the needs and expectation of attendees, which allows them to engage more during meetings and events. Besides, App or other online software facilitates attendees to get full knowledge of location, content and activity in one event. In addition, Audio-Video equipment mentioned in article also emphasized that lighting plays an important role to make one event stand out. In another words, creating great experience is definitely what technology is for.
  • rebecca Bonet on 27 Oct 12
     
    This article talks about how technology has changed the world completely, especially Event Management. For example, the FiFa world cup puts out cool application so people could know the highlight, real time schedule of the games and result. Some other example are the stage show, this drastic change improved in the Audio - video equipment, stage and lighting. Technology has change in Live Meeting. Live Meeting webinar and live meeting are use halfway around the world. Also, the Social Explosion like facebook and Twitter is the big thing around the world. Even the Mobile Application are used now in iPhones, Androids, and Blackberrys has become the next -gem platform for Event Management
  • Ling Xiang on 28 Mar 13
     
    Now the event attendees can ask questions to the speaker via tweets or Facebook comments real time during an event. With the world tweeting away night and day, there is no doubt that technology has changed our life completely.
kelseybarton

Technology Innovation (and Other Trends) in the Hotel Events Space Shaping 2020 | - 0 views

hoteltechnologynews.com/...otel-events-space-shaping-2020

technology hospitality innovation events travel

shared by kelseybarton on 11 Oct 20 - No Cached
  • kelseybarton on 11 Oct 20
     
    (1 of 3) This Hotel Technology News article discusses the various technology advancements in Hotel Event Planning and what their effects were predicted to be for 2020. As the article states, "With each passing year, events seem to get bigger and better, boasting exciting new technology, catering to attendees' needs in finer detail, and bringing guests together in unique venue spaces for a variety of occasions." The event industry continues to grow as people continue to desire more unique, memorable experiences. Event planners struggle with advancing their experiences, but with the help of technology they are able to continue to grow each year. This process starts with the booking experience and Venue Management Technology has gained popularity in creating seamless booking experiences. "Whether marketing to a transient guest, event attendees, or a corporate group, hoteliers and event planners are in the business of meeting and exceeding expectations." With venue management technology, event planners are able to make memorable experiences starting with the booking of the venue all the way until days after the event. Venue management platforms provide everything to the event planners at their fingertips.
  • kelseybarton on 11 Oct 20
     
    (2 of 3) The article continues on to discuss that while large events are extremely lucrative, venues must make sure to consider smaller events as well. "Ensure your venue space is equipped for events and meetings of various scale, and work closely with planners to ensure an attentive, personalized experience while bringing their event or meeting to life." Meetings are going to continue to grow so venues must continue to adjust and be equipped for anything a consumer might desire. This may include non-traditional events or venue spaces as well. While classic hotel convention spaces may not be as popular anymore, hotels are challenged to utilize and market their space differently to attract new consumers. With the event industry, as with any segment in hospitality, the ultimate purpose is to leave lasting impressions on guests. In recent years, the use of technology has been great in assisting this idea. Venues who have mastered creating a memorable experience have often done so by "using new-age features and platforms to create a frictionless event, engage attendees on a deeper level, and create meaningful, memorable experiences." Venue management tools are also used in making these experiences for guests. The article left readers with three takeaways. The first being that venues need to utilize technology to make them more effective in areas such as RFP response and the way that they offer their services. The second takeaway is that businesses need to evaluate their current technology partners and make sure to choose a partner that will allow them to best create memorable events. The final key takeaway is that venues must increase conversions and improve venue listings with things such as real-time availability and strategic pricing.
  • kelseybarton on 11 Oct 20
     
    (3 of 3) This article was very interesting in its description of the technology used in the event industry and predictions for the future of events. It is quite apparent that this article was written at the beginning of 2020, though. I do believe the event industry was headed in this direction, but, as with the rest of the hospitality industry, I believe events will see a massive decrease over the next few years and then pick back up in the future. Due to the risks associated with Covid-19, consumers are not finding in-person meetings or events necessary. Many organizations have resorted to digital meetings and cancelled any events, causing a huge loss for the industry. I believe that as the rest of the industry recovers, events will slowly follow and eventually make their way back to their pre-pandemic predictions.
amichellemagluta

The Future of Events Technology | Inc.com - 3 views

www.inc.com/...uture-of-event-technology.html

events

shared by amichellemagluta on 07 Oct 16 - No Cached
  • With the industry currently booming, how are events organizers and producers getting smarter in applying integrated toolsets to marketing?
  • organizers of an event can use Google Analytics to discover which online campaigns are influencing registration or being discussed on social media.
  • DoubleDutch is one platform that can be used for acquiring and analyzing real-time data, since it can see what session sponsors and attendees are most interested in.
  • ...10 more annotations...
  • Attendees can use a tool like Speecheo to help them view presentations and take notes.
  • Digital technology is also changing the landscape of events thanks to sensor integration.
  • incorporate social media into event marketing. Some of the highlights include: Event or company hashtags Hosting a special "happy hour" networking event Gaining media exposure Teaser videos Creating an event-specific page on your site Sharing photos or videos of the event Social giveaways or contests for the event Video testimonials or interviews Lead follow-ups Content for your blog following the event
  • allowing you to create a website for your event, sell tickets, launch an email marketing campaign, and have on-site check-in and an award-winning app for visitors to use.
  • technology that was heavily present at this years CES was robots and drones--yes, drones.
  • people who can't physically attend an event--they call into Skype, for example, and have a robot roll around an event so that they can hear and see what's going on.
  • drones, they are being used to capture aerial photography or even to deliver drinks that have been ordered through a smartphone app.
  • tools like Bizzabo are consolidating all of the previous tools needed to effectively manage, plan, and run an event.
  • In the future, virtual reality could provide attendees an amazing experience with a lot of physical products being brought in.
  • With all of this access to data and technology, an events planner can now provide attendees a more personalized experience. In fact, don't be surprised if someday the large events are replaced by several smaller events that are focused on data segmentation.
  • cmogu001 on 07 Oct 16
     
    This article expounds how there has been a recent surge of tech-related events in the meeting and event planning industry. According to this article, event planners are using tech savvy methods to track the movements of attendees with Wi-Fi, GPS, iBeacons, or low-energy Bluetooth to see which events or booths they're visiting. The article further mentions how event planners are turning to IT to improve engagement between attendees and event coordinators using tools like Speecheo and Evolero. What I found particularly interesting is how event planners are incorporating sensor integration and wearable technology. Many companies are using wearable-technology, such as RFID wristbands, to accept cashless payments, connect to social media accounts, and replace paper tickets. Event coordinators are also going out of their way to create more personalized experiences. With all of this access to data and technology, an events planner can now provide attendees a more personalized experience. Lastly, social media as a planning tool and augmented reality also makes it possible for people all over the world to attend and experience an event without physically being there.
  • amichellemagluta on 31 Oct 16
     
    This article is about technology, event planning and the future. With more and more technology popping up in other industries, how is event planning keeping up? There are many different ways that event planners can use technology to their advantage such as improving engagement and collecting data. It also goes onto explain social medias influence on events and how event planners can use it as a marketing and planning tool. I think that this is a perfect article for all those who hope to become involved in the event planning industry.
Avril Emmanuel

Keeping Pace with Event Management Technology in the 21st Century | Business 2 Community - 0 views

www.business2community.com/...gy-in-the-21st-century-0147910

shared by Avril Emmanuel on 28 Jul 12 - No Cached
  • From social media to mobile devices to location based services, technology is becoming more and more important for a successful event.
  • Technology can be a powerful tool in creating valuable and memorable events.
  • Secondly, technology can also help encourage communication at an event.
  • ...4 more annotations...
  • For one, technology can help an event go much smoother.
  • Third of all, technology is almost expected.
  • As a Director of Product Management at a leading event management software company
  • When I look at the future, I see the many different ways technology will help event managers produce better events with greater efficiency and higher levels of satisfaction among attendees.
  • Avril Emmanuel on 28 Jul 12
     
    This article by Brian Woodrick, Director of Product Management for an event management software company, talks of 3 ways technology can add to an event manager's job. 1.Help an event go smoother 2. Encourage communication at an event 3. Technology is expected Woodrick specifically mentions social media and mobile devices which can enhance networking for an event planner. Today everyone wants their information faster and convenient. Utilizing the technology outlets that are already being used to reach customers and have them interact with each other would definitely help make an event planner's job easier. Event Planning comes with trends and a technology forward customer base is the trend right now. Taking event planning into technology be it social media or a event management system would take away a lot of the day to day traveling just to network and get contracts signed for an event.
dskomorowsky

6 Technology Trends Shaping the Future of Event Management - 0 views

spicefactory.co/...the-future-of-event-management

shared by dskomorowsky on 10 Oct 19 - No Cached
  • Event management today is fundamentally different than it was ten years ago.
  • Events and conferences are dynamic entities with changes often happening in real-time. Up until recently, event management tools weren’t equipped to handle these changes instantaneously.
  • The event technology landscape is exploding in a variety of different directions. It is projected that the event tech market will grow to USD 9.28 billion by 2020. The challenge for event organizers is keeping up with the latest tools, implementing those that best fit their needs, and then using them for maximum impact.
  • ...11 more annotations...
  • make their experience as interactive as possible. Ideally, you’ll have one platform that you can use to enable live polling and in-session Q&As which will help you turn passive attendees into active participants.
  • Personalized Event Experience
  • Event attendees are increasingly demanding more contextual and personalized experiences. Online platforms such as Amazon and Netflix with their recommendation systems have made users accustomed to interfaces that “know” their interests.
  • Live Audience Engagement
  • Which tools should we implement to create a seamless, personalized attendee experience throughout the event process? How can we best leverage technology to manage event agenda, speakers, and sessions in real-time, and across different views? How can we deliver event content in a way that’s easy to consume for attendees and via their preferred channels?
  • Event organizers are now demanding solutions that incorporate at least a basic level of analytics e.g. tracking the behavior of event participants and then using those insights post-event to drive future event improvements.
  • Conversational Experiences
  • AI-enabled chatbots can easily recognize these questions and instantly provide the answers. What’s even more interesting is that AI-powered chatbots, like our Sava event chatbot, are capable of learning user preferences from previous interactions and personalizing the conversations accordingly.
  • All-in-one Platforms
  • There is a strong demand for a single platform to manage the event agenda and the on-site technology, engage attendees across channels, and get behavioral analysis.
  • Sophisticated event management solutions bridge the gap between the physical and online worlds, creating a frictionless, unified experience for event attendees. They aim to solve key challenges for event organizers helping them plan successful events and improve as they go based on the wealth of collected data.
  • dskomorowsky on 10 Oct 19
     
    This article relates the future shape of Event Management Software that is set to define the future of events management. No longer is it just about just planning seating and defining attendee and rooming lists. Technology has enabled event planners to reach deeper into the behavior, desires and participation needs of attendees defining preferences and engaging rather than just making things happen. Key fundamentals include the capability to reach out to attending audiences, monitor their engagement and illicit responses as well as interact directly or indirectly, through chat bot or polling. While this article focuses on the planner to attendee experience, this holds similar opportunity for Hotel and Event spaces to engage simultaneously and seamlessly through the same platforms. These are incredible and exciting opportunities that 10 years ago were a bucket wish list for event planners and Conference service professionals alike.
lkastwood

Technologies Being Used In The Event Planning Industry - 2 views

sonburst.com/s-used-event-planning-industry

technology business hospitality software event planner digital administration mobile engagement tech

shared by lkastwood on 09 Oct 17 - No Cached
  • With the advent of technology, the event planning and management has seen enormous shifts over the past two decades. As technology continues to automate monotonous time-consuming work and connect the world like never before, many event planners are scrambling to keep up by incorporating the latest and greatest technology into their events.
  • Digital administration is now key when planning a new meeting. For large events, it’s not enough to just sell a ticket online, print them an agenda, and check IDs at the door.
  • Without a tool like this, it would require constantly manually inputting and changing spreadsheets which have no contact with the outside world.
  • ...3 more annotations...
  • Events and their breakouts are built in advance. All details are added including guidelines for which attendees can register or which session, audiovisual equipment needed in the space, rehearsal times, BEOs, and etc.
  • If you are not utilizing the smart phone every attendee has in their pocket at your event, you are missing out on a great opportunity and even neglecting attendee expectations.
  • They want to see their unique schedule, read event descriptions, find session locations on a map, and engage with other attendees.
  • lkastwood on 09 Oct 17
     
    Technology has taken event planning to the next level. Within the past five years digital administration and mobile engagement are considered to be the two primary causes for change in the events industry. In an article written for Sonburst Communication it states "Digital administration is now key when planning a new meeting. For large events, it's not enough to just sell a ticket online, print them an agenda, and check IDs at the door". Attendees now fall into different categories that may require different forms of check-ins for example someone on the VIP list may receive a gift bag and private cocktail party or someone with special dietary needs once checked in the system notifies the catering term of their confirmed arrival. Digital administration has made it easier for event planners to manage these different kinds of request quickly and on a digital platform. The digital platform is generally tailored for each event before the event. Everything in pre-loaded to the system for example, registration, BEO, event time line, seating chart and set-up and break-down. "If you are not utilizing the smart phone every attendee has in their pocket at your event, you are missing out on a great opportunity and even neglecting attendee expectations." Today's generation is expecting to have the event information available to them at their finger tip. Mobile engagement allows event planners to give them just that weather through email, website, or event app. This also allows event planners to notify guests of any last-minute changes. For example, a change in event time line. Everyone is going digital and most people send more than half the time while at an event on their phones so why not make this information available to them.
anaslip

3 Best Free and Open Source Event Management Software - 1 views

blog.capterra.com/free-event-management-software

free event management technology hospitality

shared by anaslip on 26 Jul 20 - No Cached
  • 3 Best Free and Open Source Event Management Software
  • the software had to offer at least the following functionalities: Enable organizers to create an event page or website with details such as location and times. Allow attendees to register for events and/or buy tickets/passes.
  • Other important event management features include attendee management, barcode/QR scanning, email marketing, and mobile apps. However, these features were not requirements for inclusion in this list.
  • ...10 more annotations...
  • Allevents.in is an event discovery and online ticketing platform that doubles as an event management tool. The platform helps you tap into an existing base of event-goers online and reach audiences more quickly than setting up a web page from scratch would.
  • Event setup is quick and easy. Integration with various social networks makes it easier to promote and market events. Ability to create discount codes is a much-needed functionality. The user interface could be simplified further to make it easier to navigate.
  • Eventleaf is a tool that allows you to create and promote event pages, as well as register attendees and sell tickets. The free version of the tool allows you to register up to 100 attendees per year, regardless of the number of events. It also allows you to build event websites and set up marketing campaigns for events.
  • It has a short learning curve, and it’s easy to navigate. There is a high level of customization in the design and registration requirements when creating an event page. It needs an auto-save functionality on the event creation page. It lacks the ability to adjust the audience when sending out email campaigns or surveys.
  • Odoo Events is open source software that offers features for all stages of the event planning process. You can use it to design and set up events pages, organize and schedule events on an event calendar, and manage attendee registrations. You can also use it to promote events via email marketing; integrate with social media, SEO tools, and Google Analytics; and do online and offline ticket sales.
  • Customizability of the interface. The tool is flexible enough to cater to the diverse needs of different users. Self-service means users have to fix any glitches or errors by themselves. Getting direct support from the vendor or affiliates is possible but can be pricey.
  • To help you evaluate event management solutions, here are some important points to keep in mind:
  • Size of events you plan to host:
  • Marketing and promotions needs:
  • Deployment options:
  • anaslip on 26 Jul 20
     
    This article shows us top 3 free even management softwares. Before choosing your software, keep these 3 things in mind: size of the event, marketing and promotion needs and deployment options.
rhoff019

Event Management Software Sales to Flatten Due to COVID-19 Pandemic; Key Market Players to Redesign Developmental Strategies - Bulletin Line - 0 views

bulletinline.com/...esign-developmental-strategies

shared by rhoff019 on 23 Jul 20 - No Cached
  • The event management software market is anticipated to witness significant growth during the forecast period, owing to increasing use of social media and proliferation of smartphone usage and rising usage of event management software platforms.
  • The companies have started promoting event management software to improve the efficiency of their events business. These event management software platforms help organisers to increase the number of attendees through social media such as Facebook, Twitter and LinkedIn as well as they help in increasing the sale of tickets by the event management software market.
  • The event management software market is classified on the basis of component type, deployment type, organization size, end users and region. On the basis of deployment type, the global event management software market is segmented into cloud deployment type and on-premise deployment type of the event management software market. On the basis of organization size the global event management software market is segmented into small enterprise, medium enterprise and large enterprise.
  • ...2 more annotations...
  • The event management software market study discusses the key trends within countries contributing to growth of the market, as well as analyses degree at which drivers are influencing the market in each region. The key regions and countries assessed in the event management software market report include North America (U.S., Canada), Latin America (Mexico, Brazil and Rest of Latin America), Western Europe (Germany, UK, France, Spain, Italy, , Nordic, Benelux and Rest of Western Europe) Eastern Europe (Russia, Poland and Eastern Europe) APEJ (China, India, ASEAN, A & NZ, and Rest of APAC), Japan and MEA (North Africa, South Africa, GCC, and Rest of MEA) in the  global event management software market report.
  • The key competitors covered are Zoho Corporation Pvt. Ltd., Cvent, Inc., Bizzabo Inc., Eventbrite, Inc., Eventzilla, etouches Inc., Zerista, Certain Inc., Ungerboeck Software International, Social Tables, Gather Technologies, Inc. and Xing Events.
  • rhoff019 on 23 Jul 20
     
    After the COVID-19 pandemic, the event registration industry is expected to boom once large scale events restart. Much of this is attributed to social media like Facebook, Twitter, and LinkedIn. It is believed that due to the increasing use of social media and smartphones that event registration software will become more apparent in the event industry than it already is.
acarter001

Why must a good event management software also be a CRM - GEVME Blog - 1 views

www.gevme.com/...agement-software-also-be-a-crm

shared by acarter001 on 22 Feb 17 - No Cached
  • Most of my clients asked me this question before, “What differentiates a good event management platform from an average one?”. Then I told them about data management. If you have an one-off event and decide that you will never have another similar event in the future, then you need not read further. However, if you are keen on event marketing and want to leverage events for generating business, you must not miss this article. An event management platform with integrated CRM will be key to your success. CRM stands for Customer Relationship Management. A CRM software, therefore, helps you manage relationships and interactions with your current and future customers. In most cases, your event attendees are your potential customers. Hence, it’s vital to integrate a CRM with the event software so that the sales team can take control and take action in time. Here are a few suggestions on how you can leverage an event CRM software to drive sales revenue. #1 Engage with your attendees as a pre-sales activity Pre-sales is very important as it’s about prospecting, qualifying and nurturing leads. Every time you spark a conversation, be it an email, a message, a Facebook comment, etc., you will want to record it and evaluate the sales-readiness of the attendee. #2 Easy access to information for Sales The marketing team’s effort in attendee nurturing shouldn’t be in conflict with the sales team’s lead nurturing. Your sales people need to know what events their clients or their leads have attended. Events could be about informing customers of a new product or keeping customers updated of the latest technological happening. Keeping a list of all the events that each of your client has attended will help Sales engage in an intelligent conversation with their client. That’s why there should be a data center that sales people and marketing people can access. With cloud-based CRM platforms, information is always available. #3 Store data for future use It doesn’t make sense to me if I use a separate platform for managing my event data. The data don’t only hold value to the event per se but also to customer analytics and remarketing. An integrated CRM allows you to look at a list of potential invitees and then select them as targets for event registration forms, so they are always aware of upcoming events and feel valued to be contacted. This may make them more likely to feel loyal to your brand and register. At the same time, your Sales team would have a better view of the customer and predict their behaviors. #4 Everyone is on the same page Not only marketing or sales need to nurture the relationships with customers. Customer success definitely needs to know what events their clients are attending. Human resources sometimes want to check if a candidate’s ever been to a company event. You want to make sure the people that need information to drive productivity and business get it easily.   In Conclusion… You as an event marketing professional must look for an event management software with integrated CRM now. Keep in mind that it must be a single platform that allows both your sales and marketing teams work effectively together. Email campaign reports or attendance reports are not CRM. If you want to find out more about this, send your questions to us by clicking the “Ask us a question” button below!
  • acarter001 on 22 Feb 17
     
    It is important for event management software to be fully integrated with CRM or Customer Relationship Management features. This allows companies to maximize their meetings to not only handle the event successfully but also to manage the relationships with attendees before, during, and after the event. This capability is integral in ensuring the continued success of events.
Melissa Binns

Technology Trends in Corporate Event Planning for 2013 and Beyond | Shows In a Box - 0 views

www.showsinabox.com/t-planning-for-2013-and-beyond

technology trends event planning solution hospitality mobile tech

shared by Melissa Binns on 21 Jul 13 - No Cached
  • . Utilizing technology to measure attendee requests, receive real-time information on event efficiency, and restructure planner’s tasks makes sense, as does an automated solution that incorporates the much needed information into smartphones and mobile devices for both planners and attendees.
  • Technology and Social Media are the Pioneers of 3 Massive Event Changes
  • In 2013, more corporations will use in event technology that helps them boost effectiveness, prolong engagement, and amass commerce/e-commerce across numerous types of events either in person or virtual.
  • ...4 more annotations...
  • Event Organizers will Connect to Attendees with Smartphones
  • Event budgets are being more scrutinized, SMM, strategic meeting management technology, such as http://www.cvent.com/ or http://www.starcite.com 
  • -Paper will Surrender to Technology
  • -Event Planners will gain Increased Efficiency via Solution Consolidation
  • Claire Conway on 21 Jul 13
     
    Technology trends in event planning have changed considerably over the past year. Social media has become a major part by providing references for events, online reviews, and allowing for vendors to provide information prior and after event. Some event planners have started using smart phone applications to connect with the attendees.
  • Melissa Binns on 21 Jul 13
     
    Event specialists can expect to see several technological trends in event planning this year. Social media, of course, is "embryonic" when it comes to marketing an event. Event planners can use social media to expand the life of the event by creating pre and post event meetup creating stimulating conversation about topics surrounding the event and getting potential guests excited to attend. Smartphone integration has increased over the course of the year, as well. Event planners can actually get rid of using paper but using mobile applications that help them create lists, seating and floor plans and check in guests using QR code scanners. The "Event Check-in" application allows planners to do just that and immediately sync with other linked mobile devices to update the guest list. These apps also provide the opportunity for data mining and instantly get analytics for the event. Event solution consolidation will also be bigger with cloud-based websites such as Cvent and Eved to help event planners cut down on time looking for resources.
da7327

Using Mobile Event Apps as a Marketing Tool to Attract Event Planners , by Bob Vaez - 0 views

hotelexecutive.com/...tool-to-attract-event-planners

hospitality business technology solution IT hotel mobile marketing event app

shared by da7327 on 27 Jun 16 - No Cached
  • Today, however, new technology solutions such as mobile conference apps are on the top of mind for every event planner.
  • Destinations and properties can use mobile offerings as a new opportunity for a different type of relationship with event planers and to add value to their overall package and offerings.
  • this helps attendees manage the event schedule easier, enhance networking opportunities, interact with the event using audience response and navigate their way around the event and property right from their smartphones
  • ...8 more annotations...
  • Integrating partner technology relationships into our sales and marketing immediately increases our value in the eyes of potential business partners and ensures them that we understand their overall event goals and objectives."
  • She adds by highlighting that bringing new technologies to the table also helps with the sales process.
  • First is the opportunity to engage and educate potential clients (event organizers) looking to book meeting space and in the process forming a new relationship. The other is adding value to the overall hotel offering and building a stronger brand as well as increasing revenue.
  • Organizers benefit greatly when a destination offers additional marketing and event execution tools, which assist when positioning the experience to event stakeholders and decision makers. In addition having a technology relationship in place, saves the organizer time and money, by having pre-populated destination details and potential purchaser discounts."
  • It gives them an opportunity to experiment how audience response with smartphones work or how they can send conference updates and alerts to delegates faster and easier with mobile event apps.
  • If possible it would also be extremely beneficial to offer a demo or a free basic version of the technology to allow event planners experience and try a simple mobile event app before exposing or upselling them to the more advanced features.
  • Mixing technology promotion by Hotels is not a usual practice but it is becoming more mainstream.
  • It is also important to closely measure the ROI for any technology strategy such as offering mobile event apps as part of the experience at a hotel. The key measurement factors will be feedback from attendees and event planners as well as tracking how many event planners opt-in to use this technology for their events.
  • ahand019 on 27 Jun 16
     
    This article talks about how hotels can use mobile event apps to attract event planners. Hotels can use these apps to not only add value to their offerings, but also set themselves apart from the competition. These mobile apps provide information on the meeting agenda, speakers, and hotel details to all attendees. Mobile event apps are beneficial to the event planners because the apps help facilitate communication, offer networking opportunities, and improve the overall digital experience. Hotels are able to move away from traditional meetings and offer planners something more, something intangible that will contribute to the event's overall success.
  • da7327 on 06 Nov 17
     
    The article introduces the benefit of using mobile event apps as a marketing tool. It is not a usual practice to mix technology promotion by hotels yet but it is becoming more mainstream. Destinations and properties can use mobile offerings as a marketing and sales tools to attract more event planner. It makes easier to organize the event more effectively and enhance the networking opportunities for attendees. Thus, properties will gain benefits greatly in terms of positioning and promotion of the services or facilities inside the business as a marketing tool. For example, mobile app can include the information about event and property service details, which will facilitate on-site communication and advertise hotel services via the app. It will, in turn, make the overall digital experience for attendees outstanding. As a measurement of success, properties can monitor ROI for new technology through feedback from attendees and event planners, and the number of events adapting mobile app.
ryanbonifas

The Rise In Preference For Hosting Virtual Events Is - 1 views

www.globenewswire.com/...y-s-Event-Management-Soft.html

technology software hospitality tech

shared by ryanbonifas on 26 Aug 22 - No Cached
  • The Rise In Preference For Hosting Virtual Events Is Contributing To The Growth Of The Event Management Software Market
  • the increasing preference for hosting virtual events is significantly contributing to the growth of the event management software market.
  • Zoom had the most respondents, accounting for 50.3%, followed by Microsoft Teams with 12% usage and Facebook Live with 9.4%. This rise in the usage of virtual platforms for hosting events is contributing to the growth of the event management software market.
  • ...3 more annotations...
  • The global event management software market share is expected to grow from $5.78 billion in 2021 to $6.56 billion in 2022
  • Artificial intelligence is the ability of a computer or a robot controlled by a computer to do tasks that are usually done by humans because they require human intelligence and discernment. It is mostly used in event management due to its ease and affordability.
  • North America was the largest region in the event management software market in 2021.
  • ryanbonifas on 26 Aug 22
     
    Event Management Software is ever evolving as is the way promoters and companies look to make events, conferences and conventions more profitable and case a wider net of attendees. As those additional revenue streams present themselves, event management software companies are continually streamlining the event process of sponsorships, speakers, maps, virtual meetings, touchless check-ins and much more.
rhera004

100 Event Statistics (2021 Edition) - 0 views

www.eventmanagerblog.com/event-statistics

shared by rhera004 on 25 Sep 21 - No Cached
  • Whether the industry remembers it as a catalyst or catastrophe will largely depend on how event professionals adapt and navigate the uncertain times to come.
  • Streaming experiences can reduce total climate pollution from events by 60-98%
  • 58% to 67% of eventprofs are very likely or completely likely to address sustainability in their meeting plans for 2021.
  • ...22 more annotations...
  • EVENT INDUSTRY CORONAVIRUS RECOVERY STATISTICS
  • 66.5% of eventprofs plan to use hybrid as their go-to format once in-person events resume.
  • Almost three quarters of planners (71%) plan to continue to employ a digital strategy to maintain their virtual audience once they return to physical events
  • 57% of attendees believe that they can conduct the majority of their event objectives online.
  • As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD).
  • only 5% were minimally impacted.
  • Almost three fourths of planners, or 73.6 %, have become more proficient or much more proficient in tech as a result of the pandemic, which will be important as the industry transitions further to virtual and eventually hybrid events in the coming months.
  • 39% of planners expected to be able to recoup at least 25 percent of their revenue by pivoting to virtual events in 2020.
  • Event planners listed social media as the most effective tool for event marketing (74%), followed by email marketing (66%), their website (60%) and event registration site (26%).
  • 37% of event planners report that social media exposure is a key metric of event success.
  • 58% of marketers use social media for marketing before, during and after their events.
  • 52% of events engage on social media several times a day.
  • 92% of marketers consider influencer marketing is an effective form of marketing, and  82% believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing
  • The most-used event app feature is agenda/sessions, used by 98.3% of eventprofs, followed by the sponsors/exhibitors listing (93%) and the speakers listing (89.3%).
  • 57% of app providers include recommendations of nearby places, events, and experiences to attendees, while 65% include personalized session or content recommendations
  • The average maximum price of an event app is $15,000, which is up substantially from average maximum price in 2019 of $9,600. (EventMB, 2020)
  • Most app companies (41%) charge according to features — the number of companies charging by number of attendees decreased by 9 percentage points in 2020, from 30% in 2019 to about 21% in 2020.
  • The most important consideration in event management software is support (79%), followed by the features (78%) and analytics (69%). Value for money is listed by 67% of event planners and for 58% it is important that they are not limited in terms of the number of events or attendees. (EventMB, 2018) Graph available. 18.8% of event planners used different event technology providers rather than an all-in-one solution in 2019, though the pivot to virtual events in 2020 has likely radically changed this.
  • In terms of sponsorship opportunities, the top three features offered by virtual event tech providers are sponsor/exhibitor profiles (78%), analytics/reporting (77%), and banners in high traffic areas (70%).
  • Only 14.5 percent of event planning companies experienced no impact from the pandemic.
  • Networking is the most effective strategy for event planners to find new clients (66%), followed by social media (45%).
  • 37% of planners value safety standards above all else when it comes to choosing a destination for their next event. The same criterion for venues ranked as most important for 56% of planners. This suggests planners expect venues to carry more weight than destinations when it comes to safeguarding their attendees.
  • rhera004 on 25 Sep 21
     
    Informative page reflecting Event Statistics - Post-Covid
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