Skip to main content

Home/ Hospitality Technology/ Group items tagged your

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
2More

Credit Card Protection and Credit Safety Tips - 0 views

bettermoneyhabits.bankofamerica.com/...credit-card-protection
shared by taurus1313 on 24 May 21 - No Cached
  • You’re probably already practicing basic online and mobile safety, but consider taking these credit card-specific measures as well: Know your merchant. When shopping online, look for sites with “https” in their web addresses (the “s” stands for “secured”) and the green lock icon; make sure the URL includes the correct company’s name, rather than a close-but-not-correct version; and, even on a secured site, share your information only if you know how it will be used. Type for each transaction. Never allow your credit card number to be stored on an online shopping site. Add a layer. Consider using an online payment system or mobile payment service like PayPal, Apple Pay, Samsung Pay or Android Pay to keep your credit card number out of the hands of merchants, so that if a merchant is hacked, it can’t leak your account number. Watch out for public Wi-Fi. Don’t shop or conduct financial transactions, including checking your accounts, using public Wi-Fi. Because it’s a public network, your information can easily be viewed by anyone.
  • taurus1313 on 24 May 21
     
    "You're probably already practicing basic online and mobile safety, but consider taking these credit card-specific measures as well: Know your merchant. When shopping online, look for sites with "https" in their web addresses (the "s" stands for "secured") and the green lock icon; make sure the URL includes the correct company's name, rather than a close-but-not-correct version; and, even on a secured site, share your information only if you know how it will be used. Type for each transaction. Never allow your credit card number to be stored on an online shopping site. Add a layer. Consider using an online payment system or mobile payment service like PayPal, Apple Pay, Samsung Pay or Android Pay to keep your credit card number out of the hands of merchants, so that if a merchant is hacked, it can't leak your account number. Watch out for public Wi-Fi. Don't shop or conduct financial transactions, including checking your accounts, using public Wi-Fi. Because it's a public network, your information can easily be viewed by anyone."
8More

Benefits of cloud computing | Business Queensland - 0 views

www.business.qld.gov.au/...benefits cloud computing benefits hospitality technology
shared by akallison93 on 24 Jan 21 - No Cached
  • Cloud computing offers your business many benefits. It allows you to set up what is essentially a virtual office to give you the flexibility of connecting to your business anywhere, any time. With the growing number of web-enabled devices used in today's business environment (e.g. smartphones, tablets), access to your data is even easier.
  • Rather than purchasing expensive systems and equipment for your business, you can reduce your costs by using the resources of your cloud computing service provider. You may be able to reduce your operating costs because:the cost of system upgrades, new hardware and software may be included in your contractyou no longer need to pay wages for expert staffyour energy consumption costs may be reducedthere are fewer time delays.
  • Your business can scale up or scale down your operation and storage needs quickly to suit your situation, allowing flexibility as your needs change. Rather than purchasing and installing expensive upgrades yourself, your cloud computer service provider can handle this for you.
  • ...4 more annotations...
  • Protecting your data and systems is an important part of business continuity planning. Whether you experience a natural disaster, power failure or other crisis, having your data stored in the cloud ensures it is backed up and protected in a secure and safe location.
  • Collaboration in a cloud environment gives your business the ability to communicate and share more easily outside of the traditional methods.
  • Cloud computing allows employees to be more flexible in their work practices. For example, you have the ability to access data from home, on holiday, or via the commute to and from work (providing you have an internet connection).
  • Access to automatic updates for your IT requirements may be included in your service fee. Depending on your cloud computing service provider, your system will regularly be updated with the latest technology.
  • akallison93 on 24 Jan 21
     
    Informative article with many of the advantages of cloud computing. Puts different cloud services into perspective. Keeps in mind, natural disasters, which I found unique and interesting.
9More

Great Ways For Hotels To Target International Travelers Online - 0 views

www.bluemagnetinteractive.com/...national-travelers-online.html
shared by samira sobhani on 26 May 12 - No Cached
  • Almost 60 million of those travelers are coming in to the United States.
  • This presents a huge market that hotels in the US should be sure to target in any online sales strategy. International travelers tend to book early, stay longer, and rarely cancel, all attributes that make international travelers ideal candidates for staying at your hotel.
  • Long term strategies:
  • ...5 more annotations...
  • Mobile - Ensure the property has a strong mobile strategy. Many Asian countries have a huge (and ever-increasing) mobile shopping base. Make searching for your hotel on mobile devices easy for these travelers and they’ll be more likely to stay with you.
  • PPC on OTAs - Take advantage of pay-per-click listings on OTA sites. Expedia’s TravelAds program gives your hotel top listings on result pages, which is great for both branding your hotel and encouraging guests to choose your property over others.
  • Short Term Strategies:
  • LOS Packages - Ensure your hotel has LOS packages live and bookable on your site. These guests will want to stay to explore the area and LOS packages will keep them at your hotel as long as possible.
  • Multilingual Website Options - Make sure your hotel website auto-translates to various languages, especially to accommodate your top international feeder markets. Your hotel fact sheet, or a one sheet document that gives the basics of your hotel, should auto-translate as well.
  • samira sobhani on 26 May 12
     
    According to WTO more than %60 of the travelers take trip to United States every year. This huge percent though rises interest in the field of Hospitality but makes it a little bit challenging here . It's been quite a while that travelers regardless of their nationality, search for tourism destinations, reserve their hotel and arrange their trip schedule online. That is why the hoteliers should pay close attention how and where they are presenting and advertising their hotel online.This article mentions a number of strategies both short and long term. It is mentioned that you as a hospitality manager  should know that your website plays a very important role in introducing, presenting and encouraging international visitors to your hotel. One other important factor mentioned here is that your website should be user friendly not only as a matter of being simple to figure out what is what but also have different languages to satisfy different nationalities. Besides, it would be very useful for hotels to offer different packages for various tastes.No matter in what sector of travel and tourism you are involved in order to present your business you need to keep online! 
15More

Hotel Security: How to Optimise It | By Lillian Connors - Hospitality Net - 0 views

www.hospitalitynet.org/...4086484.html
shared by msant228 on 19 Mar 18 - No Cached
  • Invest in surveillance software It's not easy operating in the dark, so the first thing you want to do is to obtain a pair of eyes that will allow you to monitor the activity in your hotel, and catch any illegal activity should it occur.
  • This will not only help your guests feel safer, but it will also discourage anyone who's up to no good to proceed with their plan. Likewise, it will give you a clear overview and allow you to keep a tight ship the guests will want to board.
  • Hold regular security meetings Security meetings should be the staple of your customer safety efforts.
  • ...10 more annotations...
  • you want to use these meetings to familiarize yourself with any potential weak points you might have in your security system, and improve where needed. You will also get the opportunity to strategize your next move should a situation arise.
  • Upgrade the locks One of the most important aspects of hotel security is lock quality, durability, and upkeep. The hotel room lock is the last line of defence against assailants and thieves.
  • Likewise, make sure you keep a reliable 24-hour locksmith on speed dial to address any problems as soon as they arise. From lock malfunctions to replacements and upgrades, and even fixing the locks after a break-in, having a locksmith who can come at a moment's notice is imperative.
  • Improve constantly Trial and error breed success, but only if you work hard to improve on your past mistakes.
  • So make sure you always think of new ways you can improve your customer's safety.
  • Meet your customers One of the most effective ways to keep a close eye on what's going around in your hotel is to meet your guests.
  • This is not only a chance for you to check out the type of people staying at your hotel, but it's also a chance to ask them if there is anything you can do to improve their overall experience.
  • Prevent cyber attacks Nowadays, cyber-attacks are becoming more frequent than ever, and you want to ensure your guests' data is protected from malicious activity. To this end, you want to form an IT department that will work on improving the hotels cyber security, and be on call to help your guests with any IT related issues. This will help you provide a better service, and increase your brand's reputation.
  • Do background checks of your staff Finally, you need a reliable staff by your side to make all of the aforementioned tactics work.
  • This way, you will be able to prevent any criminals from infiltrating your business and elevate the overall security of your hotel.
  • sliu043 on 19 Mar 18
     
    No matter how much hotels invest in security, there are still vulnerable areas where hotels should improve to prevent thefts, break-ins, fraud, hacking, and numerous other crimes from happening. In this article, the author has introduced certain ways to optimize hotel security, including increasing the invests in surveillance software, holding regular security meetings, upgrading the locks, meeting your customers, paying attention to cyber-attacks, and carrying on background checks of staff.
  • msant228 on 13 Jun 18
     
    This article is about hotel security and different ways to optimise it to meet your needs. Some of the topics discussed were the integration of surveillance software, the importance of regularly scheduled security meetings, lock upgrades, and customer interaction. The article touches upon each of the topics mentioned and explains how the integration of all of these practices helps create a safer and more cohesive security system. I liked how it focuses on the need to interact with customers as they are the ones you are protecting the most. I think that interaction really makes a difference.
18More

Video Conferencing Event Management Keeps You in Control - VC Daily - 0 views

www.videoconferencingdaily.com/...anagement-keeps-you-in-control hospitality software event management video conference
shared by smgarcia on 10 Oct 19 - No Cached
  • the job requires you to be onsite, in-person, and everywhere all the time. Dozens of stakeholders need your attention and few, if any, share a location.
  • That’s why video conferencing event management is for you.
  • this cloud-based meeting platform can be integrated into your everyday workflows.
  • ...14 more annotations...
  • You can even inspect the site of your next sales event halfway across the country
  • You can’t be in two places at once, but with video conferencing event management you can be in six successive locations without leaving your office.
  • Your video conferencing salvation resides in the cloud–the same cloud computing you’re probably already using to access project and event management software
  • all your varied information is stored in one location and accessible from all your devices
  • in place of your CRM, provisional schedules, marketing collateral, and venue plans, is a single video conferencing portal you can use from your desktop, smartphone, or tablet.
  • you can give people their personal facetime and supervise their progress
  • With the right video vendor, you can move from a spreadsheet to email to internal video call to phone call and on to a client face-to-face sit-down with all the effort it takes to click between browser windows.
  • The goal is that every contact you make with both the internal and external elements of your working life become channels within the same workflow.
  • All the data you collect on a client, all the information you have about venue capacities, all the voice of the customer lessons you’ve ever learned are stored and analyzed here as well.
  • you can combine all your existing event management needs with a digital communications arm that lets you turn that knowledge into a flexible and persuasive way of keeping all your stakeholders happy.
  • Since you’re now traveling by video, the three back-to-back meetings you have with stakeholders across the city don’t involve leaving the office, which gives you time for a quick pre-meeting huddle room catch-up with your marketing team.
  • You can even remain at your desk to join the call, while your team in another part of the building meets together in the huddle room. Your notes from this meeting can be pinned to the project file for your upcoming external face-to-face, along with all the relevant data from your integrated event management app.
  • At all times, you can be adding notes to each respective file, sending chat messages to your team, taking photos and recording video, and presenting multimedia examples of some event planning do’s and don’ts.
  • You can’t be in two places at once, but with video conferencing event management, your entire working life can be based in the same platform.
  • smgarcia on 10 Oct 19
     
    Video conferencing is making event management that much easier. Not only does it make meeting to make final decisions and plans regarding an event more convenient, but video conferencing can also be used within an event for out of town participants. In a digital age, apps that can bundle all the facets of planning with meetings is a competitive edge.
22More

The Importance of Social Media in the Hospitality Industry in 2022 - Fresh Mind Ideas |... - 1 views

freshmindideas.com/...a-in-hospitality-industry-2022 social media hospitality branding marketing industry hotel travel tech
shared by armanyleblanc767 on 20 Feb 23 - No Cached
  • Increase visibility, boost direct bookings, and increase brand awareness through social media marketing for hotels
  • Updating your channels allows prospective and regular clients to interact with your brand and keep them reminded that you value your brand
  • . And create a connection with your guests so that they can become familiar with the team.
  • ...18 more annotations...
  • Give your hotel a face using your social media channels
  • In exchange for a reward, encourage guests to add location tags to their photos or include you in videos based on your location
  • Facebook remains an important channel for social media marketing for hotels because there are no word or video size limits
  • Now that Instagram and Facebook have merged, you can create paid campaigns and promote them across both platforms
  • Your followers will be more likely to continue their relationship with your hotel if they are involved with your messaging
  • Instagram has undoubtedly become one of the most influential channels in our day and age. It’s an excellent tool for keeping your users engaged with your brand since Instagram users are constantly engaged
  • You must create a hashtag unique for your hotel because it’s an essential tool for planning trips in advance.
  • No social media marketing plan is complete without a YouTube strategy
  • The use of YouTube can help you drive traffic to your direct channels.
  • LinkedIn is a great platform for sharing content and networking within the hospitality industry
  • It is an excellent tool for promoting your space for special events and conferences.
  • Influencers have a lot of power, don’t underestim
  • ate them
  • Connect with the influential people in your area who can influence your target audience.
  • nowadays, with so many images bombarding us, a video can be worth a million
  • videos increase engagement, increase time spent on the page, and are more likely to be shared and go viral.
  • Always respond to both positive and negative comments so that customers get the sense that the hotel is interested in their feedback.
  • The most important thing is to share awesome reviews with your followers. Positive reviews are the best social media marketing for hotels. 
  • armanyleblanc767 on 20 Feb 23
     
    This article discusses the importance of using social media in the hospitality industry. According to the article, social media increases visibility, increases direct bookings, and increases brand awareness. When done correctly with the right team and right platforms, social media can result in tremendous benefits for hospitality companies. Some of the platforms mentioned were LinkedIn, Facebook, Instagram, and YouTube. These platforms help companies to communicate with potential and existing customers through ads, stories, reels, videos, as well as customer testimonials. Influencers were also mentioned as these social media stars have a large and/or specific following that can help promote hospitality brands. Overall in this day and age, if you would like your company to succeed, you need to be on social media because it is the best form of marketing and promotion.
7More

7 Must Follow Rules for Perfect Hotel Wi-Fi - 0 views

www.securedgenetworks.com/...w-rules-for-perfect-hotel-wifi hospitality software technology hotel booking business
shared by da7327 on 09 Sep 17 - No Cached
  • In a 2013 Study, Forrester Research concluded that out of those polled, 94% agreed that above anything else, they wished all hotels offered quality wifi throughout the hotel and in their rooms.
  • Understanding exactly what factors are most critical to your guests when using wireless connectivity will help you to create a network that is designed to support those exact wants and needs.
  • At the minimum, your hotel will need: A Firewall Role-based access control Profiling IDS/IPS
  • ...3 more annotations...
  • If your goal is high-performance, which it should be, then placing your APs down the hallways is the last thing you should do.
  • Your wireless system should incorporate a network management system and for many hotels some level of managed support to provide services like: Monthly health checks Firmware reviews Scheduled system tests Tier 2 support Proactive alerts Threshold based triggers And Client tracking to name a few
  • Wi-Fi as a Service offers many benefits,
  • da7327 on 09 Sep 17
     
    The most desired amenity is not a comfy bed, good location its actually something we can not without, fast and secure Wifi!  Studies show 94% agreed that above every other amenity they wished all hotels offer quality wifi. But not all hotels offer high quality wifi which leads to more spending to fix issues, and poor guest experience. The article mentions how to build a good wifi network from the ground up first thing is Security comes first. Creating a secure system for what your guests needs. Next, comes planning for capacity. Planning for this means plan for what applications your guest use. Then comes access point placement. Where should the network stream from that is the most effective?  Now comes listening to your guests regarding the wifi connectivity and keeping up with demand which all ties into choosing the right partner to setup your wifi connection. It is surprising that out of all the lavish amenities one would like 94% want high quality wifi. In these times without internet connection, it feels as if were in the stone age. The article talks about the importance of having high quality wifi for guests to have a great experience which we cannot stress enough of the importance. The first step of establishing a good wifi network is to do a needs analysis of your guests what type of apps will they use? If its normal email, surf the web you can build a standard network, but if its high data usage like video apps then you have to establish a higher connection. With all this having a shared network is always risky so you have to have the most secure network one can have so you don't Put your guests in cyber harm's way. An effective way for hotels to manage all this is to contract with a wifi company so they can manage, provide and upgrade as needed. So the importance of choosing a right partner that knows your guests' needs is important. Hotels rely so much on keeping up with technology from being able to check in online, manage hotel guests services, and j
21More

GDS vs. Channel Manager: What's Better for Small Hotels? - 1 views

www.littlehotelier.com/...-whats-better-for-small-hotels GDS Small Hotels Hospitality
shared by laboygrisell on 30 Jan 19 - No Cached
  • Small accommodation providers have two options when it comes to distributing their online inventory. They can either do it via a global distribution system (GDS) or via a channel manager.
  • Option 1: Global distribution system (GDS)
  • GDS acts as a middle-man that connects your small hotel to a network of travel agency professionals, including corporate travel bookers. You connect to the GDS, giving you access to all of the travel agents your GDS is connected with. Those travel agents then sell your rooms to their customers (a mix of corporates and leisure travelers), and any bookings made are automatic.
  • ...15 more annotations...
  • Retail model This is the traditional model, ie. how you would work with a retail or traditional travel agent.
  • Merchant model This model applies to third party service providers that connect you to retail travel agents (by integrating with a GDS) and online travel agents.
  • Opaque model In this model, your guests don’t know they’re staying at your specific property until after they’ve made the booking.
  • Small accommodation providers can benefit greatly from using a GDS to connect to retail travel agents and corporate buyers. However, we highly recommend that you steer clear of the merchant model, because you would be paying commission to both the third party service provider and the OTA.
  • Option 2: Channel Manager
  • On average, small hotels can cut the commissions they pay in half by using an all-in-one solution
  • In this kind of business relationship, it’s much better to retain full control of your rates and inventory
  • In the distribution landscape, Global Distribution Systems (GDS) are just one of the many players involved in selling your rooms to a world of travelers. They are one of the oldest kinds of distributors in the industry, so it’s important that you understand how you can work with them effectively.
  • A GDS doesn’t work exclusively for accommodation providers – it does the same for airlines, activities, and car rental companies.
  • Your rooms are sold through all channels connected through the GDS e.g. traditional travel agents. Whoever sells your room earns a standard commission. Your guest pays you, then you pay your agent. An easy way to understand this model is if you think about how you would work with your local brick and mortar travel agency, that caters to walk-in customers. This is the default model used upon connecting with a GDS.
  • In this model, you would work with online travel agents (OTAs) like Booking.com via the third party service provider. An OTA sells rooms on your behalf, allowing your guests to find and select your hotel, check your availability, and make a booking.
  • However, this is very costly. As they are a third party provider of GDS services, you would not only pay commission to the OTA (a percentage of each booking), but you would also be paying the third party service provider a commission for use of the system (usually $10-$12 per reservation).
  • The only difference is, they won’t guarantee it (there is less of an incentive to sell you because there is no additional commission for them), and they will de-emphasise your listing (by placing it at the end of the list, hiding images, hiding room rate, and other strategies).
  • You set up several rates (usually 25%-45% less than retail rate), selling your rooms based on bids that guests make based on location, star rating, and other attributes. For example, Priceline uses a bidding system, and Hotwire allows guests to make bookings based on discounted rates.
  • GDSes are great for tapping into the corporate travel market – however, it is being used more for other types of travel than for accommodation.
  • mmadar on 09 Sep 19
     
    Compared to large hotel chains and airlines, the GDS can play a different role for businesses of smaller sizes. For small hotels, it may be beneficial to make use of a channel manager instead of depending on sales from a GDS. The article suggests to smaller hotels that channel managers, who work directly with travel agents, can mean more profit for your business. Using the GDS and a travel agency, you are technically paying 2 commissions. With a channel manager, you would only be paying one. Having this business relationship will cut out a middle man, and hotels with smaller budget will find this strategy more efficient.
  • dskomorowsky on 11 Sep 19
     
    I find this article a little misleading. The GDS are channels, can be managed by a channel manager, or in conjunction with, or separately but usually for smaller hotels require an intermediary. Accessing the GDS(s) are used less by smaller hotels for two main factors: 1. Costs and Fees 2. Scope of demand (driving the right customers). 3. Program Fees The article cites figures which have changed substantially since 2015, as of Q4 North American GDS growth was up 6.4% and ADR was up 4.2% YOY with 18.4% of all bookings coming through GDS. TravelClick, Inc. (2019, March 4) What isn't highlighted in the article was the fact that margin agreements with OTAs for smaller independent hotel range anywhere from 20-35% . If the article had done an actual cost comparison (access through intermediary to GDS instead of OTA) the 10% commission + access and delivery fee may have proven more profitable. It would have been better if they had done a little more comparative cost analysis. TravelClick, Inc. (2019, March 4). GDS Booking and ADR Growth Drive Strong Q4 2018 RevPAR Performance in Hospitality. Retrieved from https://www.hospitalitynet.org/performance/4092226.html
  • laboygrisell on 07 Sep 20
     
    This article from the Little Hotelier talks about what exactly is GDS and the Channel Manager and which on is better for Small Hotels. Small Hotels should opt for the system that gives them what they need, but in their price range and for the size of their business.
16More

How To Use Social Media To Build Your Catering Company - Convert With Content - 0 views

convertwithcontent.com/l-media-build-catering-company
shared by sdavi111 on 29 Sep 21 - No Cached
  • You’ve already committed a sin in the social media world. It’s the personal page vs. fan page debate, and it’s a hot one.
  • how will your new
  • fans tag you in posts if they aren’t your “friend”
  • ...12 more annotations...
  • The next thing I want you to work on is your online
  • distribution
  • work on building your Instagram presence
  • Food is killer on Instagram,
  • because people love to look at photos of food
  • Use the new video feature to
  • enrapture your audience and make them want to buy your products.
  • start branding yourself on Pinterest.
  • Since you are a content creator (hello, you create food for a living!) you can pin your own images and edit them to link to your site from the backend of your Pinterest account.
  • One thing that will be very important to help brand yourself on Pinterest is creating keyword-friendly board
  • names. Things like “food” and “beverages” won’t cut it. Create boards that are more original and that people will search for online. Board names like “DIY Party Ideas” or “Summer BBQ Appetizers” are going to bring your brand more value and more search traffic.
  • create a blog
  • sdavi111 on 29 Sep 21
     
    Although technically this is not an article per say it is a tremendous piece of advice on how best to market your company especially if you don't have the budget for a marketing/PR firm or you don't have people within your organization to dedicate the hours needed to create a campaign. This article has simple ways that you can boost your business and it can truly be done while drinking your first cup of coffee! I know it is what I did with my company!
11More

6 reasons why digital marketing is essential for restaurants - Different Perspective - 0 views

dppad.com/aurants-need-digital-marketing #emarketing #restaurantemarketing #digitalmarketing ##hoteltechnology
shared by sbarr011 on 22 Jul 18 - No Cached
  • It’s time to take advantage of the immediacy, huge reach and visual appeal of digital media. Watch your audience grow, your reservation rates soar, and the positive reviews flood in when you invest in digital marketing for your restaurant.
  • By claiming your business listing on Yelp and Google and establishing a Facebook Page for your restaurant, you can monitor reviews and publicly (or privately) respond to customer complaints and queries.
  • Does your restaurant regularly offer promotions? Do you often have featured menu specials? Use your digital marketing to spread the word! Your website and social media are great avenues to promote them, which will help to build your audience and encourage repeat business.
  • ...7 more annotations...
  • There’s nothing more frustrating than out of date information online. Use digital marketing to give your customers the information they need: use your website, business listings and social media channels to share your location, opening hours, menu and contact details.
  • Use your social media platforms to share delicious, enticing visuals and fresh, interesting content — try sharing recipes, behind the scenes photos, and limited-time menu items.
  • More than half of social media users in the U.S. agree that social media is the best way for consumers to communicate with companies [2].
  • Digital marketing helps you to share your story with your customers online. Before you begin, make sure you have developed your restaurant’s brand identity.
  • good digital marketing strategy for restaurants should include a website, email marketing and social media.
  • Digital marketing is the promotion of products and services using any kind of digital medium.
  • 75% of smartphone users access restaurant information on the go [1], so having an online presence is essential for your business. The decision of where to eat is most influenced by location, price, and the number of good reviews. So where do you start with promoting your restaurant? Digital marketing may be the answer
  • sbarr011 on 22 Jul 18
     
    E-Marketing/ digital marketing help businesses in the hospitality and tourism industry grow and succeed. This article focuses on the importance of e-marketing/digital marketing for the restaurant industry. The article mentions that over 70% of smartphone users access restaurant information on their phone, therefore promoting the restaurant online through a website, social media or e-mail marketing can help drive business. The first way digital marketing can help restaurants would be to develop the brand's story and identity. Secondly, having the restaurant be active and engaging on social media will help build customer loyalty and interaction. Another advantage to digital marketing is sharing menu items, pictures of the restaurants and showing guests having fun online develops visual content and can entice and attract customers. Another point made in the article was to keep the restaurant information such as hours, promotions and restaurant contact info up to date. Incorrect information can lead to customer frustration and loss of business and profit. Another benefit of e-marketing is the ability to offer incentives to the customers and bring them in the door. It is especially important to reward loyal customers. Another benefit listed is to review and interact with customers on platforms such as Yelp and Facebook. All in all, digital marketing is beneficial for business growth not only restaurants, but any business in the hospitality and tourism sector.
19More

Human Resource Management System Buyer's Guide (With 7 Top HRMS) - 0 views

kissflow.com/...source-management-system-guide human resource management system
shared by kaseyfl9568 on 19 Nov 18 - No Cached
  • An HRMS includes separate HR modules to take care of specific HR and admin tasks leaving HR staff free to focus on creating a better workplace. These are the core functionalities of an ideal Human Resource Management System:
  • odule to track and monitor applicants
  • inbuilt accounting module, automated tax computations, frequent audit & reporting tool, tabular data storage, and configurable rule-based engine.
  • ...14 more annotations...
  • Organizations have started understanding how an HRMS can enable efficiency across all tiers of their organization. And they’re looking for modern, agile, contemporary, yet cost-effective cloud hr software solutions
  • In addition to the comprehensive list of functionalities a robust HRMS tool should comprise the following features: Centralized Admin System Cloud-based Documentation Sophisticated Mobile Functionalities Employee Self-Service Option Real-Time Analytics Data Security and Audit Log Role-Based Access and Collaboration Agile Integrations
  • figure out what you need. Draft your requirements clearly, list the features you’re looking for, then try to match these with the functionalities available in a prospective HRMS Software. With due diligence, you’ll be able to find an HR management system that will take your organization to the next level.
  • Opting for a low-code platform will enable business users to customize the solution without support from the IT team. Finding a solution that automates all your HR tasks can be nigh impossible.
  • not all HR management systems are expensive or rigid. There are an array of options available in the market today.
  • identify the differences in the features of HR software and get an in-depth understanding of the blanket term Human Resource Management S (HRMS).
  • Human Resource Management System (HRMS) refers to an array of software including Human Capital Management (HCM) and Human Resource Information System (HRIS)that help HR staff take care of an organization’s most valuable assets, people
  • save time, cut costs, and manage your staff better.
  • choose a solution that addresses the strategic areas of human resource management like Training & Development, Performance Management, and Recruitment.
  • An organization needs an HRMS to:
  • Minimize manual paperwork
  • Easily implement process/policy change
  • Improve internal communication
  • Selecting an ideal HR management system is neither easy nor straightforward, but it is important that it is done correctly
  • dstic005 on 19 Nov 18
     
    This article explains what the software can do and more importantly advises the client to really examine what they nee before purchasing a solution.
  • kaseyfl9568 on 10 Feb 20
     
    Human resources is a very important part of how businesses operate. In today's world, having HR systems in place is a must. But choosing the HR system to fit your need must be well thought out. It is not easy to choose what will be best for your business, but once you find the best option, it will assist in helping your business's success or better integrate your old system to new for maximized profits. A good HR management system allows for a lot of integration of information from your employees, time clock, taxes, monitor applicants,training and development and so much more. This article identifies how a good HR management system can assist your business's success as well as offers insight into ones that may be best suited for your business.
13More

Your Hotel Operations Will Fail Without Tech - 0 views

hoteltechreport.com/...hotel-operations
shared by nellyvero71 on 18 Jun 20 - No Cached
  • Running a hotel is no easy task and hotel operations are insanely complex. Between managing rates and reservations on dozens of channels, keeping your teams in sync across multiple shifts, assigning rooms across various room types, and, most importantly, ensuring that guests are happy, there are a lot of opportunities for things to go wrong
  • With a property management system in place, the front desk agent can find the guest’s booking in just a few clicks and immediately see the guest’s history, preferences, and reservation details. From there, the agent can check the guest in or out, move them to a new room, extend their stay, change their payment method, and more in seconds.
  • A modern cloud based property management system like Jonas Chorum sits at the center of reservations processes and acts as your property's single source of truth with regards to inventory management.
  • ...9 more annotations...
  • Without a modern PMS you risk poor connections with key systems.  A bad connection with your channel manager could lead to overbooking and a weak connection with your RMS means that you are likely losing revenue from inaccurate pricing.
  • A modern cloud based PMS like Jonas Chorum also helps your team collaborate on reservations.  Your call center agents can quickly access and manage current bookings.  Your sales team can check to see which inventory is available and can be promised to new groups.  Your front desk agents use the PMS to create last minute walk in bookings.
  • A good property management system not only makes basic hotel operations more efficient for your front desk team, but it also allows the check-in process to be a positive part of the guest experience.
  • With the right hotel technology, you can make every department more efficient, streamline your basic hotel operations, delight guests, keep your property in tip-top shape, and even increase your RevPAR. Without it, your hotel could suffer from overworked staff, dissatisfied guests, and even physical damage.
  • Financial software can not only keep your finance department sane, but also help you uncover trends that can prevent your hotel from losing money. 
  • Good finance technology can save your accounting team from a mountain of work by automating payroll, creating invoice templates, and even compiling reports on the hotel’s financial activities.
  • Revenue management software does the heavy lifting for you by analyzing market trends to recommend the best rates for your hotel, which prevents you from leaving money on the table.
  • The engineering team needs help from other departments (especially room attendants and front desk agents) and from technology to receive, action, and track service requests.
  • Engineering software allows hotel staff to submit service orders that can be actioned by the maintenance team, ensuring that nothing gets overlooked or forgotten. The engineering team can even access these systems from their smartphones, so if an urgent service request comes up, someone can handle it immediately.
  • nellyvero71 on 18 Jun 20
     
    This article is about the important reasons why an hotel needs to have a proper property management system to operate. How effectively the system is going to work in the different departments. Specifically the article talks about Jonas Chorum as a modern cloud based property management system.
42More

8 Disruptive Hotel Technology Trends to Watch in 2021 - 6 views

hoteltechreport.com/...hotel-tech-trends-2021 technology hospitality hotel Software travel solution Tech business
shared by ldevaul on 17 Jan 21 - No Cached
  • For those of us keeping an eye on technology in hotels, it can be difficult to discern what trends are here to stay and what trends are simply a marketing stunt.
  • Venture capitalists are finally starting to recognize the opportunity to invest in tools and platforms that allow hotels to capture new levels of hotel operations efficiency and revenue growth.
  • Cloudbeds offers an all-in-one suite of tools, including a property management system, channel manager, booking engine, and revenue manager, growing revenue and automating workflows at more than 20,000 properties.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is definitely something to look into. SaaS programs, nowadays, are super robust and offer so much data and opportunity for large and small businesses.
  • ...29 more annotations...
  • Despite being one of the largest and most dynamic segments of the US and global economy, penetration of cloud-based technologies in the segment remains incredibly low, and the vendor landscape remains tremendously fragmented on a global basis,” says Matt Melymuka, co-founder and partner at PeakSpan Capital.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is very interesting...one of the largest industries and they are the slowest to invest in cloud-based technologies. A lot of companies clearly prefer to print everything and leave an actual paper trail!
  • Hotels use Zingle’s messaging tools to deliver five-star service at scale; Medallia’s investment in Zingle gives hotels the opportunity to provide frictionless guest service and streamline time-consuming interactions, such as check-in.
    • ldevaul
      ldevaul on 30 Aug 21
       
      I'm sure companies who invested in this program during the height of pandemic were very thankful!
  • Life House, a tech-first hotel experience, shows proof-of-concept: that hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating.
  • Hotels are catching on, adding convenience through streaming, voice activation, guest-room tablets, and food ordering tech.
    • ldevaul
      ldevaul on 30 Aug 21
       
      The guest room tablets that can order room service and manage the operating system in the room is a game changer. Hotel Mousai in PV Mexico has this installed in all of their suites and it was super impressive!
  • White labeling is a practice in which a product – in this case, hotel software – is manufactured by a third party and uses branding by the purchaser, or marketer, so that the end product appears to have been produced by the purchaser.
  • Oaky, one of the industry’s leading upselling tools, raised a Series A funding round of $9.5 million led by PeakScan Capital. Oaky’s appeal to investors stems from the app’s data-driven approach to driving incremental revenue. Their deep understanding of customer behavior makes Oaky one of the top-rated upselling tools on the market today.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This would be great for hotels who are struggling to increase their revenue.
  • For instance, feeding data from your PMS into a business intelligence tool leads to real, operational data to analyze trends and provide recommendations for better marketing campaigns, smarter staffing decisions, seasonal trends, and market competition. Hotels that are comfortable using APIs can automate tasks that take up much of their employee’s time with manual data entry.
  • On-demand convenience dominates our lives, and guests expect this level of ease from their hotel experience as well.
  • An API, application programming interface, is simply a messenger of data between applications. APIs allow your various hotel technology tools and programs to work together, connecting your RMS to a PMS, or your PMS to your upsell software, or your business intelligence software to your PMS. An API makes your technology user-friendly and efficient; when your tools work together, you capture each platform’s full capabilities.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is super useful! When all of your software can speak to each other it improves productivity so much!
  • Hilton is taking a different approach, partnering with Netflix to allow guests to control their streaming straight from the Hilton Honors mobile app.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is genius! Definitely will be trying this at my next Hilton stay.
  • As far as voice-activation, Volara is leading the way in providing a thoughtful, Alexa-esque guest-room solution. Volara integrates with the most popular work order management systems so that guests can make requests and get confirmation when the item or service they need will be delivered.
  • And for savvy marketing managers, tablets provide a new channel through which to send targeted, automated messages generating $5,000 per month in additional revenue.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is great for hotel marketers! Proving their value and having the company invest in tech that shows an huge ROI. Love this!
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel, taking care of care of orders, menus, payment, fulfillment, and customer support for your property.
  • Hotels are a prime target for hackers. “Only about 25% of all U.S. businesses, including hotel operators, are fully compliant with current data security best practices. That means that three out of four are not and are potential disasters waiting to happen,” reported one cybersecurity expert.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is definitely worth exploring more!
  • Numerous high-profile malware attacks on the hotel industry have led to hundreds of millions of guests’ data being compromised and millions of dollars in damage. Just this February, MGM Resorts revealed they were the target of a massive data breach that compromised personal information for more than 10.6 million guests. Files leaked in the MGM attack included information on celebrities, chief executives of technology companies, reporters and government officials, according to Skift.
  • Expedia and Booking have taken some pretty big hits in recent months.
  • Why the dive in stock price? There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings. Hotel tech like direct booking platforms, metasearch ad managers, and messaging integrations help properties draw more visitors to their site and convert more direct bookings, circumventing the high OTA commissions in the process.
  • Secondly, Google has entered the travel market in a big way. Google has expanded from traditional AdWords to include hotels everywhere via its Hotel Ads product.
  • 5G may be getting all the buzz, but for property owners, WiFi 6 is much more relevant. WiFi 6 is the term used to describe the next iteration of Wifi, a faster, more efficient connection enabled through new technologies. WiFi 6 is about 30% faster than our current WiFi.
  • With WiFi 6, your property can leverage in-room technology to provide better service, driving positive guest reviews and repeat business. Smart thermostats, smart speakers, and smart locks will all perform better with the adoption of WiFi 6 over the next five years.
  • Investors in Oaky already recognize this next insight: data has become the world’s most valuable resource. The sooner you start to mine guest data for better customer insights, the better positioned your property will be against your competition.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share than your competitors by knowing your guests on a deeper level.
  • Earlier this year, Revinate launched the hotel industry's first Guest Data Platform to aggregate, clean and deliver rich guest profiles for hotels and property groups of all sizes. The platform combines data from multiple sources to provide a complete picture of a hotel’s guests, delivering the information needed to increase guest satisfaction scores, direct bookings, and ultimately, profit.
  • Brands in the alternative lodging sector include Stay Alfred, Sonder, The Guild Hotels and to some extent groups such as Selina and OYO. 
  • The biggest distraction or barrier these next-gen hotels face is that they’re taking the wrong approach to tech. The companies that win will be the ones who stop acting like tech companies – using buzzwords like AI and virtual concierge – and focus on being more innovative and agile real estate businesses than traditional market players today. Those that succeed will be tech-enabled businesses; not tech businesses.
  • Smart hotel rooms use technology to allow guests to personalize their stay experiences.
  • Technology is becoming more important to hotel operations because it can deliver increasingly high value for hoteliers and guests.
  • The most important software in the hotel industry is the property management system, which acts as “mission control” for hotel operations. Hoteliers use a PMS to manage reservations, check guests in and out, and handle billing.
  • While exciting technologies present new options for hoteliers to enhance their offerings, these new innovations also mean hoteliers must focus on data security and continued training when implementing the technology that guests expect.
  • ldevaul on 30 Aug 21
     
    This article takes a deep dive into the emerging tech trends in 2021. They briefly touched on how SaaS is slowly taking over the traditional PMS and how venture capitalist can't get enough of these programs. Another honorable mention in this article is the explosion of guest room tech such as streaming services, voice activation, and guest room tablets. OTAs that have traditionally been top dogs when it came to hotel bookings are slowly declining and big data is becoming super insightful to hoteliers. This article touches on so many avenues of tech and it's definitely a must read!
25More

E-Commerce for the Hospitality Industry | The Moscow Times - 6 views

www.themoscowtimes.com/...449373.html technology
shared by Hanlu Hu on 30 May 12 - No Cached
  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • Adding real time search functionality to your site, capability to generate user reviews, launching contests helps to build fresh content and quality links
  • ...9 more annotations...
  • Heavy graphics, animation and flash demos cause your site to perform slowly. Sites that are built keeping these guidelines in mind will deliver better user experiences, will perform better on search engines, and ultimately drive higher ROI.
  • As things stand now, mobile queries represent about 10% of all queries made on Google. People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web
  • Embracing social media. 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites. A well-planned social initiative can turn fans into brand evangelists.
  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, why is hotel e-commerce so important today?
  • We forget that the human brain can only consume limited information. It is important to take a holistic approach and prioritize information. Good web site architecture and organized content improves site usability and its efficiency when used with search engines.
    • yan xie
      yan xie on 03 Jun 12
       
      It is true that we always forge how many information the human brain will take at once. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specifice products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider.
  • make sure your ad groups are made up of tightly knit keyword themes and that those keywords are reflected in your ad copy; ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
    • yan xie
      yan xie on 03 Jun 12
       
      As the point two mentioned, the customers cannot get so many information at once, and they also cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can.
  • Top e-commerce sites are continually testing new things. It's the only way to achieve continual improvement.
    • yan xie
      yan xie on 03 Jun 12
       
      To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' expericence.
  • hospitality industry has always been among the first to capitalize on new technologies
  • Gerardo Collado on 30 May 12
     
    The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.
  • ...7 more comments...
  • Avril Emmanuel on 01 Jun 12
     
    This article talks about why hotel E-commerce is essential today and how to go about having E-commerce work for your business/hotel. The article says, "The internet has consolidated itself as a very powerful platform that has changed he way we communicate, and the way we do business." This is the reason why businesses need to utilize the internet. According to the article these are the reasons that hotel e-commerce is important today: the internet is being used worldwide, the internet is the lowest cost hotel-booking medium, the internet is used, by travelers, to research hotels and their reservations, the internet is the home of social media and hotel reviews and the internet is preferred 17:1 over television and 6:1 over newspapers and magazines for travel information. It would be at a hotel's detriment if they do not utilize the internet and e-commerce. It isn't enough to use e-commerce for business but there must be an upkeep. It is extremely beneficial to research or monitor how customers and potential consumers are seeking information and what attracts them to a site. According to the article, e-commerce strategies that would 'help get the best from the internet world' are: 1. Search-friendly website design 2. Improving Conversion and Usability 3. Paid Search 4. Real time Search 5. Mobile Device Market 6. Social Media 7. Testing
  • yan xie on 03 Jun 12
     
    This article mentioned why the ecommerce important for the hospitality industry. And also there are more things they hospitality industry companies need to know. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specific products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider. As the point two mentioned, the customers cannot get so many information at once, and they cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can. It is true that we always forge how many information the human brain will take at once. To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' experience.
  • xiyu wang on 16 Sep 12
     
    This article discusses about the application of e-commerce in hospitality industry. Internet has become a very powerful tool for customers when they are planing their travels. As the same time, it has become an important media for hotelierss to improve their businesses. Internet can provider a lot of online sources to customers when they make any dicisions. And how to make your web site become more competitive and attract more customers is the topic of this article. First of all, a good design for the web site is the most important thing for hotelierss. And the download speed is the basic factor. Quick download speed brings a good experience to users, and improves the ranking in organic search. Secondly, improving usability needs to be focused on by hotelierss. Large imformation may not be took in by users. You need to make your customers seethe most important information first. In other word, you need to prioritize your web site and make the imformation more understood. Paid search and real time search are also focused on by the author. Sometimes, paid search can make your hotel more compelling on the search engine. And some tips have been given in this articel to help the hotelierss to maximize conversions. Real time search is similar with paid search, and it needs compelling fresh content and quality incoming links on the web site. Maps, photo galleries, videos and press releases are creative ways to distrivute content on different channels. With more mobiles customers using, mobile represent about 10% of all queries make on Google. Hotels can exand the mobile market and improve the download speed of their site by avoid heavy graphics and flash, making their site is mobile compatible. Social media is in the same condition with mobile. Customers need more connections on social sites, so they want companies to interact with them through the social media. The last point is testing. Every new thing needs a lot of tests. It can provides changes and improvement for
  • Gaby Belardo on 16 Sep 12
     
    The article discusses power of internet and how different it is from magazine and television ads. "In terms of time your travel websites are available for are accessible for a longer period of time, the flexibility that the content can be changed without asking someone,if you have a content management system." Also travel websites will help your business potentially reach a wider audience. Another big advantage of having a travel website is it's availability even when your business is closed or no one is available to answer your phone. Everyone knows that there are so many time zones, and the visitors can come from any part of the world. So having a travel websites gives your travel business visibility for all 365 days of year 24x7.
  • Xiameng Zheng on 30 Jan 13
     
    In hospitality industry, customers are constantly seeking new sources of information to help them make decisions before purchasing services. E-commerce in hospitality industry is about the online buying and selling services. And it's become such an important source for the company and customer. Hospitality businesses are all involved in the trend. Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. This article listed several basic e-commerce strategies that will help hoteliers to get the best from the Internet world.
  • Marcos Oliveira on 31 Jan 13
     
    As new technological advances are being made, the hospitality industry has always been among the first to capitalize on new technologies. The term e-commerce has been defined as the buying and selling of products and services by businesses and consumers over the internet. Now that hotels are involved directly with e-commerce it becomes even more important today because of the accelerating internet usage worldwide,the internet is still the lowest cost channel for booking, many travelers make their travel decisions via the internet. Embracing social media, 93% of social media users expect companies to have a social presence and 85% of social media users want comoanies to interact with them on social sites. A well-planned social iniative can turn fans into brand evangelists. This article dealt mainly with a brief introduction of what e-commerce is in terms of its defining and what it means to the hospitality industry. With more and more people utilizing the internet each day, the potential to have a person book a hotel room greatly increases. Several search engines have advertisements relating to many hotel companies offering specials and customers will see these ads and book. With more technological advances bound to come into play, its only a matter of time before the practice of e-commerce is taken to another level.
  • Ling Xiang on 31 Jan 13
     
    Over the last decade the population of Internet users has increased rapidly. The hospitality industry has always been among the first to capitalize on new technologies. E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet." With hotel e-commerce, the landscape of the hospitality industry is forever changed. Online sales are an important part of the business. The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, reasons why is hotel e-commerce so important today may because the accelerating internet usage worldwide, the Internet is the lowest cost hotel-booking channel, and social media and online hotel reviews are an increasingly important decision factor.
  • Panpan Xie on 31 Jan 13
     
    E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.
  • Hanlu Hu on 02 Feb 13
     
        This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.
13More

Restaurant POS Systems Comparison: Cloud-Based vs. Traditional - 0 views

upserve.com/...son-cloud-based-vs-traditional
shared by alexaperez14 on 16 Sep 19 - No Cached
  • POS system. It’s the central artery of your operation, tracking everything from orders to employee hours and tips and practically everything in between, which means that the restaurant POS system you choose makes a major difference in how your business runs
  • While buying up all of the necessary technology to get a cloud-based POS system off the ground may seem expensive, they tend to have cheaper operating costs in the long run.
  • Think of it as Google Docs versus any documents you have saved on your desktop. Google Docs are stored on the internet while the things on your desktop are stored right there on your computer. On-premise POS systems are like things on your computer’s desktop—you can only access them in one place.
  • ...9 more annotations...
  • do you want to have to be in your restaurant every time you need to access your POS system? Because that’s exactly what you’ll have to do if you opt for a legacy POS system.
  • If you’ve ever been to a bar, restaurant, or coffee shop and had your card swiped on an iPad and signed with your finger after the barista swiveled the tablet over to you, you’ve used a cloud-based POS system before.
  • cloud POS systems are significantly more digitized and technologically advanced than traditional POS systems and they typically bring a lot more functionality with them.
  • deciding between cloud-based or traditional, legacy, point of sale system.
  • legacy systems only allow on-premise access to data, which means you have to be in your restaurant in order to access the information on your POS system.
  • Cloud-based options, on the other hand, can be accessed from anywhere you can access an app, whether that’s in your living room or the other side of the country. All you need is some internet and a device that supports apps (aka any tablet or smartphone) to get the job done.
  • Cloud-based systems update automatically, while traditional POS systems require manual updates that can be labor intensive and costly.
  • if you anticipate changes or uncertainty, cloud-based systems are much more adaptable. Whether it’s updating your menu on the regular, launching new or improved loyalty programs, or requiring more precise inventory tracking, the more your needs will shift over time, the more sense it makes to opt for cloud-based.
  • Perhaps the best thing that legacy systems have going for them is that they operate on their own little system rather than the internet. If you’ve got a solid internet connection (and most places do), you shouldn’t have problems with a cloud-based POS
  • alexaperez14 on 16 Sep 19
     
    This article mainly compares cloud-based POS versus traditional POS. While cloud-based systems are easier to access and are supported through any tablet or smartphone, it explains how traditional POS systems are more difficult to access if you are away from your restaurant. Cloud-based point of sale systems have made it easier for employees to access data from outside of the office, decreased operating costs, and have made it easier for system updates. Although, the only advantage that a traditional POS might have over a cloud-based POS is that it does not rely on the internet.
10More

How has Today's Technology Changed the Event Planning Industry?Premier Meeting Services - 2 views

www.premiermeetingservices.com/hanged-event-planning-industry
shared by apate114 on 15 Oct 17 - No Cached
  • New and emerging technology has changed the way we share information, the way we court clients and the way event planning works. From the ability to interact directly with prospects via social media and to build buzz about an event weeks before it actually happens to live streams and geofiltering that allows guests to instantly share their experience with their own circle of friends, emerging technology has had a huge impact on the way events are planned and the way events work.
  • acebook to Twitter, LinkedIn and Pinterest has broadened the reach of event marketing.
  • For events, social media offers multiple opportunities for engagement, from developing interest before an event to live streaming and updating during to sharing images, stories and updates afterwards.
  • ...6 more annotations...
  • Creating and using a hashtag in the weeks leading up to your event can help build buzz and ensure that everyone knows what’s coming next.
  • nteractive game technology and achievement based activities can boost event engagement and ensure that your visitors stay involved and share their experience, live.
  • Even those who can’t attend can follow along and participate over the course of your event, thanks to live streaming.
  • increase safety
  • easier than ever to advertise your event to locals and interact with anyone visiting the area with a Snapchat Geofilter; anyone within your defined boundaries can interact with your Geofilter and talk about your event.
  • A mobile app designed specifically for events can integrate with your attendance list, help you identify VIPs and even let you know how many of your expected attendees have arrived.
  • apate114 on 15 Oct 17
     
    This article explores how today's technology has changed/is changing the event planning industry. Modern technology has changed the way we share information with one another. This article covers: social media marketing, hashtags, live streaming, improved security, geofilters and online check in. Social media sites like Facebook, Twitter, LinkedIn and Pinterest have expanded the reach of marketing. Event planning professionals are now able to promote their event to a vast group of people. They can even set specific targeting parameters to reach the right audience. Social media also levels the playing field for even small businesses. Hashtags are a new way of identifying topics and they can be used to expose your event to large numbers of people. Creating a hashtag for an event can help create buzz and promote your event. Live streaming is a relatively new feature within social media sites like Facebook and Instagram. It allows users to share where they are and what they are seeing to their follower base. This is a great feature for event planning professionals because it allows more people to be apart of the event. Geofiters is a photo filter within Snap Chat. Geofilters are location based and only users near that location are able to view it. They are great features to have before, and during an event as they can help advertise your event to locals and interact with people visiting the area. Last but not least the advancement in technology has lead to online check-in via apps. A mobile app designed specifically for events can integrate with your guest list within a digital application. This can help identify VIPs and help provide logistics stats such as current headcount of attendees.
33More

How to manage risks in tourism? | CBI - Centre for the Promotion of Imports from develo... - 0 views

www.cbi.eu/...how-manage-risks-tourism
shared by jessielee214 on 03 Oct 20 - No Cached
  • 1. What is risk management?
  • Risk management is a planned process through which organisations manage active crises.
  • A crisis is defined as a time of difficulty or danger and is usually a time when difficult or challenging decisions must be made.
  • ...29 more annotations...
  • 2. Before a crisis: Have a Risk Management Process in place
  • A Risk Management Process aims to reduce the uncertainties of actions taken during a crisis. It is important to have this is place in advance, so that your organisation is well prepared for unexpected events that may happen in future.
  • Establish the context
  • Identify the risks
  • Know who your stakeholders are
  • Analyse and evaluate risks
  • Analysing risks involves determining the likelihood of a crisis occurring and their possible consequences, from insignificant up to catastrophic. Understanding which possible crisis would have the most negative impact will enable you to decide on the priority course of action.
  • Treat risks
  • Communicate and Consult
  • Being visible and keeping in touch with your stakeholders is one of the most important factors of risk management, and it must be done on a continuous basis in all stages, before, during and after a crisis.
  • No two crises are the same, and some destinations will be more susceptible to particular crises than others. You should carry out a risk analysis, drawing up a list of crises that might happen based on those that have occurred in your region/country in the past and may happen again.
  • ou should revisit your website regularly and publish the most recent information about the impact a crisis is having on your destination/region.
  • Use your website and social media to keep in touch
  • Draw up a list of your stakeholders to get a clear overview, so you can ensure they are included in all correspondence you issue.
  • It is really important to date your website communications, so that users can be sure they are receiving the most up-to-date information.
  • Monitor and review
  • Crises are often fast-moving; situations tend to be highly changeable and can be volatile. This means that current processes, plans or procedures that you have in place to deal with a crisis should be regularly reviewed and updated. Your plan should be flexible and dynamic, so that you can adapt easily to the changing situation when a crisis happens.
  • Training and testing
  • Once you have formulated your Risk Management Plan, you must train your staff and test the plan.
  • 3. During the crisis: Follow these four steps
  • Once a company is in the middle of a crisis, the first thing to do is to understand the situation as best you can and understand the impact it can have on your organisation. This is a continual process as one of the characteristics of a crisis is that it’s always changing, and the effects on your business will also constantly shift.
  • 1. Mitigation
  • Mitigation refers to the initial actions that the company that is directly in the face of the crisis or emergency needs to carry out. These are the first steps that need to be taken to protect the ones in the immediate line of fire – teams, customers, suppliers, industry partners and finances.
  • 2. Preparedness
  • he mitigation stage of the crisis management could be a very short process or a long, drawn-out process, depending on the immediate effect of the crisis on your business. At the same time, the process to start preparing the business for this particular crisis can be key to the next stages of Response and Recovery.
  • 3. Response
  • The majority of crisis management lies in the response to the crisis. All the preparation you have already done to protect the company and its assets will help you in the response stage.
  • 4. Recovery
  • It is difficult to know when the Response phase becomes the Recovery phase. However, it is clear that, while you are on the road to Recovery, you should to continue to follow the steps you established in the Emergency Response Plan. As in the previous steps, you should be continuously refining and updating the plan, based on the current situation. Flexibility during the Recovery phase continues to be important. Your organisation may look different following all the changes you may have made as a result of the crisis, and your markets may also have changed.
  • jessielee214 on 03 Oct 20
     
    This article uses diagrams and gives the step to let us know the processing of managing the risk. Also, it teaches a four-step process- Mitigation, Preparedness, Response, and Recovery to address a crisis successfully.
25More

Advantages of Cloud Computing for the Hotel Industry - 0 views

www.innquest.com/...cloud-computing-hotel-industry cloud computing advantages hotel industry technology hospitality software
shared by amoon008 on 31 May 20 - No Cached
  • Is cloud computing secure?If you invest in a cloud Hotel Property Management System (PMS), then you won’t need to store any data onsite; it simply resides on a server elsewhere (it could even be in another country)
  • In reality, the opposite is true, because if you choose the right cloud-based Hotel PMS, then your operations will benefit from some of the best cybersecurity in the business. You’re unlikely to have enterprise-level security and firewalls, intrusion detection and industry-standard SSL encryption in-house, but the cloud PMS delivers all those protections for a fraction of the cost.
  • Cloud computing relies on a robust Internet connection and a device of your choosing.
  • ...21 more annotations...
  • Lower operational costs
  • With cloud computing, you can truly work from anywhere – a capability the hospitality industry has historically struggled to embrace, often due to the limits of the technology in use.
  • Firstly, it must provide the best suite of management tools for all members of your hotel staff; and, secondly, it must help you provide the best guest experience possible. Another advantage of cloud computing is it enables your staff members to work more efficiently by freeing them from fixed terminals. Check-ins aren’t limited to the reception desk,
  • Improved guest experience thanks to mobility
  • Remote working
  • Depending on the system from which you’re moving, a complete import of your data might be possible, and the ease with which such systems can be learned means staff adoption is unlikely to cause any problems or service interruptions.
    • amoon008
      amoon008 on 24 Jan 22
       
      If you use a cloud Hotel Property Management System, you won't have to store any data on site (PMS). Instead, it will be kept on a different server (it could even be in another country). It's understandable that you'd feel insecure as a result. In reality, the opposite is true: if you choose the right cloud-based Hotel PMS, your operations will benefit from some of the best cybersecurity in the industry. You're unlikely to have enterprise-level security and firewalls, intrusion detection, or industry-standard SSL encryption in-house, but the cloud PMS offers all of these protections for a fraction of the cost.
    • amoon008
      amoon008 on 24 Jan 22
       
      It is undeniable that times are changing. Older, on-premise hotel PMS solutions are being transferred to cloud computing, which is helping to improve basic, but crucial, hotel operational circumstances like a check-in or check-out line. Cloud computing requires a strong Internet connection and a device of your choice. Because cloud applications are so versatile, you can use your cellular-enabled tablet to run your reception desk from the palm of your hand even if your main Internet connection is down. Cloud computing allows you to operate from anywhere, at any time, in a secure environment, all while reducing IT infrastructure and continuing IT costs. In today's connected world, cloud computing is incredibly dependable.
    • amoon008
      amoon008 on 24 Jan 22
       
      Changing to a cloud PMS isn't as difficult as you would imagine. A comprehensive import of your data may be achievable depending on the system you're transferring from, and the ease with which such systems can be learned assures that staff adoption is unlikely to cause any problems or service interruptions. Finally, and perhaps most critically, one of the most major benefits of cloud computing is that it takes far less time to make adjustments. It's not unusual to have virtually 100% uptime, allowing you to take use of the best features and benefits your PMS supplier has to offer without having to deal with lengthy, inconvenient update routines.
  • Older, on-premise hotel PMS solutions are now being shifted to take advantage of cloud computing, helping improve basic, but important, common hotel operations situations, such as a line of people waiting to check in or out.
  • Cloud computing relies on a robust Internet connection and a device of you
  • Cloud computing relies on a robust Internet connection and a device of your choosi
  • Cloud computing relies on a robust Internet connection and a device of your choosing
  • Lower operational costs
  • Lower operational costs
  • invest in a cloud Hotel Property Management System (PMS), then you won’t need to store any data onsite; it simply resides on a server elsewhere (it could even be in another cou
  • Cloud computing relies on a robust Internet connection and a device of your choosing
  • Remote working
  • Improved guest experience thanks to mobility
  • Depending on the system from which you’re moving, a complete import of your data might be possible, and the ease with which such systems can be learned means staff adoption is unlikely to cause any problems or service interruptions.
  • In 2019, just 24% of hotels in the U.S. were using a cloud
  • anaslip on 31 May 20
     
    This article is telling us about some advantages of cloud computing in hospitality industry (hotel industry). You won`t need to store any data outside if you invest in Hotel Property Management System (PMS). There are advantages in cloud computing in hotel industry both for hotel staff and guests.
16More

Top 15 Advantages and Disadvantages of Social Media Marketing - 0 views

www.techprevue.com/ages-of-social-media-marketing social media marketing advantages disadvantages social social media marketing hospitality travel Tech
shared by ecast038 on 26 Nov 21 - No Cached
  • But just like the two sides of coins, social media also has its two sides; positive and negative. Every marketing strategy to be applied needs proper research and planning to make it effective and worthwhile in social media. Social media marketing has become a core element of success in marketing. It will only prove successful when used properly and efficiently.
  • 1. Reach Your Target Audience Many businesses are using social media as a marketing platform for their business to reach a large number of audiences to increase the demand for the products and expand the range of services.
  • By keeping an eye on the engagement on the posts, customer reviews, and followers, you get a better idea about the customer
  • ...12 more annotations...
  • 2. Directly Connect With Your Audience A direct connection with your audience is possible with the help of social media. You can grow followers of your social media accounts, and finally, you can collect the data about user behavior, their likes, and dislikes, etc
  • It helps to know about your customers so that you can provide them better services.
  • 3. Create Organic Content One of the major advantages of social media is businesses can post organic content without paying a penny. It is very helpful for your company to build connections with people.
  • Build Your Brand
  • When people start knowing your brand, it helps in the creation of brand loyalty and recognition. Social media helps in building brand loyalty, which in turn provokes customers to buy the brand which they are familiar with.
  • 1. Negative Reviews Social media is used as a platform to share the content and experience they have gone through, be it a positive experience or negative experience. If someone is not satisfied with your business, then it gives them a chance to share the negative experience with others, which can definitely become a hindrance in the path of success of your business.
  • 2. Embarrassment Social media is a medium where it takes only a few seconds for your posts to become viral. You should always be careful before posting your content on social media. Check many times before posting it so that you don’t have to face any sort of embarrassment.
  • 3. Time Consuming Campaigns Social media is one of the most exciting and interesting platforms to create and recreate the content, to post photos, videos, and to engage the audience with it. But, the main disadvantage is that creating and running social media campaigns is a time-consuming process.
  • If you don’t spend enough time on this because you lack resources, capital, and people, then definitely, you will end up leading to a problem where your social media marketing campaign will suffer losses.
  • . Results Come Late
  • You have to continuously post new content related to your campaign to achieve success. The result of social media marketing campaigns will take time to determine results. Never expect immediate results, and you have to wait for it patiently for a few weeks or even months to get success.
  • . Need to Stay Engaged and Active It is also one of the disadvantages of social media that you need to stay engaged and active every time you monitor your marketing campaign. Social media is constantly changing, so you need to be up-to-date else you will lack behind.
  • ecast038 on 26 Nov 21
     
    Social media can both positively and negatively affect companies. Companies need to dedicate time and resources into creating content to help build brand recognition and fan loyalty. Content needs to feel organic, to help drive more traffic and brand loyal and awareness. With the many upsides to social media marketing, comes some disadvantages. Posting content allows for negative feedback from consumers. Companies should work on replying back with positive solutions to customers as other potential clients will also see these and reconsider using your brand.
‹ Previous 21 - 40 of 1789 Next › Last »
Showing 20▼ items per page