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dlevine4195

Top 5 Hospitality Tech Trends for 2021 | By Serge de Klerk - Hospitality Net - 1 views

www.hospitalitynet.org/...4104029.html

hospitality tech mobile Software

shared by dlevine4195 on 13 Sep 21 - No Cached
  • online check-in and check-/out possibilities; mobile keys and cloud connected keyless hotel locks instead of a keycard and traditional Bluetooth locks; cashless payment methods; communicationservices, such as instant messaging with staff.
  • IoT allows for further automation and guests to be able to control their entire stay in the palm of the hands. It syncs the physical and digital world and connects hardware with software.
  • This will guarantee the needed interconnectivity between the different tools and enables intelligent workflows to be made.
  • ...13 more annotations...
  • the fact that more and more systems are connected to the internet and with IoT those systems can interact with each other in a smart way.
  • when an IoT lock is opened, this can automatically set on the connected smart lightning and temperature in the room.
  • . More and more are we seeing that the core, a hotel's PMS, is completely cloud-based and API driven.
  • IoT solutions also reduce costs associated with running a hotel by streamlining operations, providing better insights and offering real-time, automated management.
  • integrations allows for hotels to focus on guest interactions and service instead of administrative tasks.
  • There are many hotel tech companies that are then able to help hoteliers face these challenges and empower to run better, smarter hotels.
  • Hotels prefer to use one interface and guests should be able to use one (web)app for their entire journey. Having a cloud-based access system real-time connect with your PMS will offer this.
  • Creativity and flexibility will be key to driving hospitality growth post-pandemic.
  • Although technology can be a real game changer for the industry, it starts with the creativity of the industry itself.
  • Cloud-based technology can also be updated easily, securing hotels for future innovations and answering to their challenges of keeping up with the fast-paced technology in this industry.
    • dlevine4195
      dlevine4195 on 13 Sep 21
       
      Important Digital Touchpoints - Online Check in/Check out - Mobile Keys, locks, and Bluetooth keys - Cashless payments - Faster communication
    • dlevine4195
      dlevine4195 on 13 Sep 21
       
      IoT (Intelligent Technology), reduces costs, lets guest personalize and control every aspect of their stay, it connects the physical and digital world. These aspects are really crucial for success after the pandemic. It will allow hospitality companies to stay up with the trends of the contactless world. Since everything can be reached form mobile devices.
    • dlevine4195
      dlevine4195 on 13 Sep 21
       
      This will allow for more sustainability as well, making brands more "green", and saving energy and waste. This will be a lot more appealing for travelers, showing them hotels and restaurants have a mission to save the environment.
  • dlevine4195 on 13 Sep 21
     
    This article discuses how post pandemic technology integrations will be necessary to stay up to date with the average traveler. Cloud Services, integrations into PMS systems are allowing the guest to control every aspect of their stay by the touch of a button.
nashalsiddiqi

Sweden is Buying Garbage from European Neighbours | Energy | RESET.org - 0 views

en.reset.org/...e-european-neighbours-07082014

sweden energy green recycling

shared by nashalsiddiqi on 28 Sep 21 - No Cached
  • Waste is a much-needed fuel for Sweden right now, something they seemingly don't produce enough of, leaving them with no other solution than buying waste from neighbouring Norway.
  • Sweden recycles over 99 percent of its total waste in one way or the other and less than even 1 percent makes it to landfill. Sweden has been incredibly successful with its recycling programme while about almost half of all household waste is burnt and turned turned into energy through the incineration plants.
  • Sweden benefits in more ways than one from this deal, mnn.com states: “Norway actually pays Sweden to take its excess waste, Sweden burns it for heat and electricity, and the ashes remaining from the incineration process, filled with highly polluting dioxins, are returned back to Norway and landfilled.”
teallemejia

Guest Privacy - It's Your Business | Robert Braun | By Robert Braun - Hospitality Net - 0 views

www.hospitalitynet.org/...4091185.html

hospitality

shared by teallemejia on 07 Oct 21 - No Cached
  • This focus must be seen in the context of two key issues: first, that hotels collect large amounts of data from their guests, both directly and through third parties; and second, that the hospitality industry has a checkered track record in protecting personal information.
  • Trustwave's 2018 Global Security Report reported that nearly 12% of the incidences investigated by Trustwave originated at hotels
  • Almost every breach involving hotels that have been reported over the past several years generated not with core hotel functions - check-in and check-out, reservations, etc. – but from companies engaged by hotels to provide services to the hotel.
  • ...3 more annotations...
  • Hotels use a variety of different systems for operations, ranging from off-the-shelf, commercial programs to specialty programs. Each of these programs presents the potential for breach and, as noted above, a single weakness can create a weak system. Moreover, the transfer of information from one system to another is, in itself, a source of weakness.
  • Take Control. Cybersecurity cannot be relegated to a single party; owners, operators and brands all need to take an active role in reducing cyber risks.
  • The hospitality industry is facing both continuing challenges protecting the personal data of guests, as well as grappling with a new legal landscape. Companies need to recognize that while the trials are great, success will create trust in the industry's most important commodity - its guests. A comprehensive approach can give companies the chance not only to confront these issues, but create brand value in doing so.
  • teallemejia on 07 Oct 21
     
    Hotels collect large amounts of data from guests staying at their hotel directly and through third parties. As hotels continue to invest into technology to improve their guests' experience technology can also lead to more breaches. When guests use their smartphone to customize their stay by ordering room service, planning activities or purchasing upgrades it increases the chances of a breach and allows the hotel to collect more data. Multiple systems that a hotel uses can also create potential risks. Hotels need to take control, prepare for the inevitable, respond to breaches and create a culture of security.
teresastas

Railroads say they don't need cybersecurity mandates - The Washington Post - 0 views

www.washingtonpost.com/...nt-need-cybersecurity-mandates

shared by teresastas on 10 Oct 21 - No Cached
  • The Biden administration plans to impose new cybersecurity mandates on railroad and rail transit systems.But a leading railroad association insists it's already voluntarily following the practices that are now going to be required by the federal government.
    • teresastas
      teresastas on 10 Oct 21
       
      Biden administration is planning on imposing new cybersecurity mandates on railroad and rail transit systems. This includes passenger rail systems like Amtrak and large subway systems like those in New York. Homeland Security Secretary announced the new proposed regulations under TSA eelier this week. The new regulations came as a surprise to the rail industy who feel that they are already taking cyber security seriously and don't need the government's heavy hand involved. They have three day's to submit feedback.
  • Our freight rail system is essential not only to our economic well-being, but also to the ability of our military to move equipment from ‘fort to port’ when needed,” the secretary said at the virtual Billington Cybersecurity Summit, where he announced the intended new regulations.
    • teresastas
      teresastas on 10 Oct 21
       
      We often forget about Rail when we think about Transportation but it is essential for our military and for our major cities like New York. As well as the transport of goods across country.
  • In fall 2020, ransomware hit the Southeastern Pennsylvania Transportation Authority, which operates Philadelphia’s transit network. And in April, a hacker group believed to be linked to the Chinese government breached the computers of the Metropolitan Transportation Authority (MTA), which operates New York City’s subway system — the country’s largest.
    • teresastas
      teresastas on 10 Oct 21
       
      We often don't hear about the hacks that aren't successful but how awful would it have been if hackers would have breached into MTA and taken over NYC's subway system!
rhera004

Technology in the hospitality industry - exploring the very latest trends - 5 views

www.aurecongroup.com/...ploring-the-very-latest-trends

technology hospitality hotel Tech

shared by rhera004 on 24 Oct 19 - No Cached
  • Digital conference facilities
  • hotels also need to be able to offer access to audio-visual (AV) and digital facilities for conferences.
  • If a hotel has extensive conference facilities, network design becomes critical to ensure indoor mobile phone coverage, Wi-Fi connectivity, VoIP, real time location services (RTLS) and internet protocol television (IPTV)
  • ...51 more annotations...
  • When investing in digital apps for check-ins, room service and other customer-oriented digital interactions, hotel operators are investing in systems and technologies that can personalise the experience for guests, including a guest’s name being displayed on the welcome desk at a digital check-in station;
  • hotel staff can take a more innovative approach by using infrared scanners that will detect body heat within a room and tell cleaning staff that they should rather come back later if the room is currently occupied.
  • NFC technology can also be used to personalise a guest’s experience at a hotel or resort.
  • A boutique hotel that is nestled between Apple’s headquarters and other tech companies, called Aloft Cupertino, has a robot butler called Botlr that is able to move between the various floors of the hotel in order to take items such as toothbrushes, chargers and snacks to guests.
  • Near field communication (NFC) technology is the next-generation short-range high frequency wireless communication technology that gives users the ability to exchange data between devices.
  • Retina scanning is even more accurate and secure
  • than fingerprint scans and hotels like the Nine Zero Hotel in Boston have already installed an iris scan system
  • Marketing, management and hotel developers can no longer work in silos and these technology trends are giving them the opportunities, tools and solutions they need to create memorable experiences
  • 81% of respondents wanted access to mobile video content at hotels and 55% said that mobile content availability at a hotel would influence where they choose to stay.
  • Being able to provide entertainment on tap and mobile content has led to the trend of hotels investing in cloud services.
  • gives hotels the flexibility to expand and adjust their IT needs along with business growth
  • Cloud computing is becoming the norm and we will continue to see hotel groups replacing their legacy IT infrastructure with cloud solutions.
  • take full advantage of technology in this space is using it to communicate how well they are doing (in real time) with respect to their various environmental initiatives (such as real time electricity/water usage reporting, etc.)
  • local area networks (LANs)
  • building services can be automated in order to control lighting, refrigeration, air-conditioning and heating.
  • Besides reducing energy consumption, converged LANs can also be set up to provide a smarter, more personal experience.
  • Another innovative way to offer a keyless experience is through fingerprint-activated room entry systems and retina scanning devices.
  • Installing and maintaining a hotel-wide wireless network may be coupled with costs, but many leading hotel groups have started to install high density Wi-Fi and started to offer in-building mobile phone coverage as guests have come to expect these services during their stay (not only for themselves, but also for their guests if they are hosting a conference or function at the hotel).
  • While the amount of AV and digital equipment that goes into a typical conference room is fairly minimal, staging companies are often hired for various projects in order to equip the facility as required.
  • Guests want to be able to do everything from checking in at a venue’s automated kiosk to ordering room service with a digital device instead of standing in queues and moving around the hotel premises to order food.
  • investing in a check-in/cocierge app requires a small initial investment and can lead to greater efficiency and savings as hotel staff are able to focus on customer service and property developers don’t have to create large static reception desks at each entrance and hotel location.
  • can transfer data at up to 424 kbits/second and the communication is enabled when two devices touch each other, which makes mobile payments (by touching the smart phone to a credit card) an instant, secure process.
  • this technology could also be used to track loyalty points from a guest’s use of the conference facilities or room service.
  • Infrared scanners are now also used to minimise disruptions relating to housekeeping (which is a common complaint from customers).
  • All of these experiences need to be part of an integrated, dynamic system so that the guests’ experiences are at the forefront of the marketing and operational team’s mind.
  • Starwood (owner of the Sheraton, Weston and “W” hotel chains) has already upgraded 30,000 room locks across 150 hotels with this system and Hilton will be implementing a similar system at 10 of their US properties this year. In 2016, they will be deploying the smart room key technology globally.
  • This technology will mean that guests don’t have to worry about picking up keys and front desk staff won’t have to issue new keys in the event that a guest loses their room key.
  • The hotel room’s television, radio and clock are taking a backseat as travellers use their own technology to keep themselves entertained.
  • Many companies in the hospitality industry are already using social media to their advantage as guests check-in on location-based social media apps, tweet about their experience on Twitter and share their holiday photos with friends and followers on Instagram and Facebook.
  • his shift has led to many hotel and leisure groups developing active social media monitoring and communication strategies in order to stay on top of what’s being said about them online
  • Hotels will increasingly install smart room access systems that allow guests to unlock their doors by simply swiping their phones across a keyless pad on the door.
    • rhera004
      rhera004 on 28 Aug 21
       
      This section is talking about designing effective conference facilities/ ensuring your hotel/ facility can accommodate clients technological needs. My thought on this is how can we in the hospitality field accommodate this when we do not yet know the scope of need. We do not know what is to come. Ex. Roads in Europe are incredibly narrow as no one knew cars would be a thing in the future. It's crazy to think buildings and infrastructure can also become obsolete.
  • medical facilities;
    • rhera004
      rhera004 on 28 Aug 21
       
      Super important given the state of things
    • rhera004
      rhera004 on 28 Aug 21
       
      This freaks me out a bit b/c of devices which can aid people in stealing your credit card information in close proximity to you.
  • For example, advertising can be targeted based on gender and age (so if a child walks by a digital sign in the lobby, the advertisement can change to promote a local theme park or the hotel’s kids club
  • hanging a ‘Do Not Disturb
    • rhera004
      rhera004 on 28 Aug 21
       
      Eco-friendly option. I like this!
    • rhera004
      rhera004 on 28 Aug 21
       
      Wireless = More sanitary. No one really thinks about the amount of hands that have been on room key cards...
    • rhera004
      rhera004 on 28 Aug 21
       
      This may be a hard sell for some people. Ex. Conspiracy theorists etc.
  • almost any person checking in at a hotel, resort, spa or lodge, will have a smartphone in their pockets.
    • rhera004
      rhera004 on 28 Aug 21
       
      Social Media is such a powerful advertising tool as well. Have clients work for you. This can also be dangerous if your facility is not running at 100%
    • rhera004
      rhera004 on 28 Aug 21
       
      Can be creepy- but will definitely optimize guest experience.
  • hen processes should be put in place to ensure the right person follows up by communicating with the guest and solving the problem at the hotel.
  • ead to positive change and growth in the industry.
  • l
  • computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.
  • computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.
  • I
  • t might not yet be financially feasible for hotels to completely abandon the user pay model, but many of them are re-thinking their current infrastructure and pricing models.
    • rhera004
      rhera004 on 28 Aug 21
       
      Bluetooth speaker system connectivity would be a good idea for hotel rooms.
  • anonymous on 24 Oct 19
     
    The article lists the varies new technology that are becoming more and more of the norm in modern hotels. The first and most important is WIFI. Ten years ago every hotel you went would make you pay for WIFI nowadays guests look for hotels that offer free wifi. Conference facilities are a big thing in larger hotels but they need to be digital. Everyone has a mobile device so making as much as possible available on a guests mobile phone will go a long way. Entertain and clod services are all new technologies being used in hotels as well. Of course social media is a huge part of our day to day world.
  • anonymous on 19 May 20
     
    This article talks about how technology is affecting the hospitality industry. There have been several small technological advances in the industry. Recently, advances have been skyrocketing, especially in the hotel sector. Hotels have been updating their technology year after year striving to stay relevant. Businesses are looking for Digital conference facilities for their conferences/meetings. Where skype and zoom calls can be conducted in a business fashion. There are also hotels that are looking to put in finger scanning devices for room access and infrared scanners for staff members to monitor room activity. This article has several other fantastic advances in technology that could be used in the hospitality industry as a whole.
  • laboygrisell on 25 Aug 20
     
    Technology evolves everyday it keeps getting better and making lives even easier. Guests are attracted to hotels who have the latest technology. This week I saw in social media a friend of mine is currently in Las Vegas and her room had an Echo Dot and she was asking Alexa to turn off the lights and close the shades. That got my attention and is proving the point on how the Hospitality industry has to be at the very top of the latest technology trends.
nashalsiddiqi

Take It From Ritz-Carlton: Data Is Nothing Without the Personal Touches | CustomerThink - 0 views

customerthink.com/_nothing_personal_ritz_carlton

shared by nashalsiddiqi on 24 Aug 21 - No Cached
  • the Ritz-Carlton uses a CRM system. Coined “Mystique,” the Ritz-Carlton database is used to track information such as guest preferences, frequency of visits and issues that have come up for guests during their previous stays.
  • While the data is helpful in understanding an individual guest’s relationship with the brand, the data is only as good as the staff’s willingness to leverage it to create ongoing, memorable and unique experiences for the guest.
  • according to NPD Group, a market research company, almost 50 percent of the consumers who described themselves as highly loyal to a brand were no longer loyal to that brand a year later. So how does a business maintain loyal customers? In a nutshell, by not leaving it solely to technology, such as complex CRM databases, but instead making loyalty and customer engagement an integral part of each employee’s daily focus and communicating about it daily
  • ...1 more annotation...
  • At line-up, the Ladies and Gentlemen celebrate stories of exceptional service; share new information from the Mystique CRM database; hear presentations on business success factors, such as the importance of driving customer engagement is presented, and research results from customer engagement surveys. And they discuss the information on the Credo card.
  • nashalsiddiqi on 24 Aug 21
     
    The article discuss Ritz Carlton experience with their own CRM system called Mystique, it also argues that a CRM system and technology are not enough to gain customer loyalty but also needs a different level of customer engagement.
  • nashalsiddiqi on 31 Aug 21
     
    The article discuss how did Ritz Carlton introduced a new CRM system named mystique to develop a more personalized service for the clients focusing mainly on data collected through the hotel employees by observing guests behavior or by asking the guest directly. However, the article also discusses the importance of human interaction regardless to the system it self.
teallemejia

Cloud Computing in the Travel Industry | Accenture - 0 views

www.accenture.com/...cloud-imperative-travel

cloud computing travel industry

shared by teallemejia on 05 Sep 21 - No Cached
  • Before the pandemic, companies were managing under legacy on-premise technology, hesitant to make big investments in cloud due to concerns about cost, time and security. But in a world after the pandemic, the travel industry must adapt fast to survive
  • The value it delivers goes beyond technology to organizational transformation, making the journey through cloud in travel a key CEO priority.
  • Airlines and airports reinventing airport experiences: From contactless, smooth passage, through bag drop and security to airside shopping for travelers who have pre-filled biometric data
  • ...4 more annotations...
  • Travel companies must future-proof their businesses built upon living systems and processes enabled by agility and scale. They need to take a deep relook at strategy, organization, practices, technology and talent functions.
  • Compete for investment capital Cloud-related investments drive business changes needed for increased productivity, smoother traveler experience, vertical integration & resilience.
  • Rehost scalable functions Rehost high-volume, scalable functions on Infrastructure-as-a-Service (IaaS).
  • Cloud is central to the travel industry’s survival and future growth. There’s no time for delay. Companies must use this crisis as a springboard to scale up cloud adoption, improve resilience and innovation capabilities, and create the seamless, contactless and effortless experiences travelers demand
  • teallemejia on 05 Sep 21
     
    Before the pandemic, companies were afraid to invest in cloud due to the concerns of the cost, time, and security. But in today's world technology is something companies need to adopt. It's time for travel companies to see the cloud for what it is, the passport to future value. All sections can benefit from this technology including hotels, airlines, and airports. This is the best time to invest into technology to benefit the industry by taking a deep relook at strategy, organization, practices, technology, and talent function. As travel is being rebuilt, cloud-related investments will deliver higher returns on capital than investment in new aircraft, new hotels, and new ships. This is the perfect time to invest into cloud adoption.
hlope066

Location-Based Marketing - The Ultimate Guide | GroundTruth - 1 views

www.groundtruth.com/...location-based-marketing-101

technology mobile marketing

shared by hlope066 on 18 Nov 21 - No Cached
  • hlope066 on 18 Nov 21
     
    Location-based marketing is mobile marketing in one specific geographic region to the target customers. It uses location data, and this marketing is used based on the proximity to the store, deals, and events. The drawbacks of this are the opt-in requirements. It only works when the user uses the location technology on their phone, and the user allows the app to access the data. This type of marketing does not guarantee results, it has to be done correctly to work. There are also times where the recording of the customers location is not accurate and can have the opposite effect on the consumer if the marketing ads are at the inappropriate times. Overall, this type of marketing has proven to be really effective and is successful in driving more traffic to the business.
isabelladlp

Hospitality Marketing: 16 Must-Know Upcoming Trends for 2021 - 0 views

www.revfine.com/hospitality-marketing

technology hospitality hotel Software business travel mobile tech

shared by isabelladlp on 13 Nov 19 - No Cached
  • Hospitality marketing is centred on thinking about the business in terms of customer needs and their satisfaction.
  • If you want to attract more customers to your hotel or travel business, you need to efficiently advertise on different digital channels and be where your niche audience is.
  • One of the most significant hospitality trends to be aware of in the wake of COVID is the importance of highlighting safety procedures, hygiene policies and other decisions intended to protect your customers.
  • ...10 more annotations...
  • However, due to the restrictions on mass gatherings and increased focus on remote work and video calling, business travel has been hit especially hard by COVID and some travel companies are placing a renewed focus on leisure
  • Make sure your destination or property is visible on distribution and communication channels that leisure customers use and highlight associated facilities.
  • However, with COVID reducing international travel, one of the biggest hospitality marketing trends involves placing a renewed focus on local custom instead.
  • Some companies in the industry are having success through offering food delivery as an experience, combining well-presented food with add-ons, such as candles, music playlists or other freebies.
  • Which demographics are still interested and making bookings, and which have fallen away? Which market segments are growing and which are taking longer to return? Is there any relevant geographical data to consider? Once you have insights into how customers are really behaving, you can adjust your hospitality marketing efforts accordingly.
  • While many businesses compete based on pricing, the reality is that many customers are happy to pay more for guaranteed quality, excellent service or a unique experience. Think about some of the things you can throw into your offering, in order to make it stand out from what rivals are selling.
  • These bots allow for rapid responses to customer questions, regardless of staff availability, and can provide support for multiple languages too.
  • This technology can be used during the booking stage, in order to offer support and encourage completion of bookings. Bots may also be able to up-sell and cross-sell, potentially helping your business to maximise revenue.
  • n fact, this marketing trend could soon eliminate the need for Internet users to press buttons or type their search queries online. Hotel guests can book a hotel room via their smartphone by just speaking to the device.
  • y returns and a steady stream of returning clients, you must compile analytics from online customer testimonials on review websites.
  • anonymous on 13 Nov 19
     
    Marketing has definitely changed to online marketing. No more are we printing flyers and putting them in mail boxes. This article gives a list of trends that will help the hospitality industry in 2020. All of them are eMarketing strategies that will help any hospitality business creating a marketing plan for 2020.
rhera004

100 Event Statistics (2021 Edition) - 0 views

www.eventmanagerblog.com/event-statistics

shared by rhera004 on 25 Sep 21 - No Cached
  • Whether the industry remembers it as a catalyst or catastrophe will largely depend on how event professionals adapt and navigate the uncertain times to come.
  • Streaming experiences can reduce total climate pollution from events by 60-98%
  • 58% to 67% of eventprofs are very likely or completely likely to address sustainability in their meeting plans for 2021.
  • ...22 more annotations...
  • EVENT INDUSTRY CORONAVIRUS RECOVERY STATISTICS
  • 66.5% of eventprofs plan to use hybrid as their go-to format once in-person events resume.
  • Almost three quarters of planners (71%) plan to continue to employ a digital strategy to maintain their virtual audience once they return to physical events
  • 57% of attendees believe that they can conduct the majority of their event objectives online.
  • As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD).
  • only 5% were minimally impacted.
  • Almost three fourths of planners, or 73.6 %, have become more proficient or much more proficient in tech as a result of the pandemic, which will be important as the industry transitions further to virtual and eventually hybrid events in the coming months.
  • 39% of planners expected to be able to recoup at least 25 percent of their revenue by pivoting to virtual events in 2020.
  • Event planners listed social media as the most effective tool for event marketing (74%), followed by email marketing (66%), their website (60%) and event registration site (26%).
  • 37% of event planners report that social media exposure is a key metric of event success.
  • 58% of marketers use social media for marketing before, during and after their events.
  • 52% of events engage on social media several times a day.
  • 92% of marketers consider influencer marketing is an effective form of marketing, and  82% believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing
  • The most-used event app feature is agenda/sessions, used by 98.3% of eventprofs, followed by the sponsors/exhibitors listing (93%) and the speakers listing (89.3%).
  • 57% of app providers include recommendations of nearby places, events, and experiences to attendees, while 65% include personalized session or content recommendations
  • The average maximum price of an event app is $15,000, which is up substantially from average maximum price in 2019 of $9,600. (EventMB, 2020)
  • Most app companies (41%) charge according to features — the number of companies charging by number of attendees decreased by 9 percentage points in 2020, from 30% in 2019 to about 21% in 2020.
  • The most important consideration in event management software is support (79%), followed by the features (78%) and analytics (69%). Value for money is listed by 67% of event planners and for 58% it is important that they are not limited in terms of the number of events or attendees. (EventMB, 2018) Graph available. 18.8% of event planners used different event technology providers rather than an all-in-one solution in 2019, though the pivot to virtual events in 2020 has likely radically changed this.
  • In terms of sponsorship opportunities, the top three features offered by virtual event tech providers are sponsor/exhibitor profiles (78%), analytics/reporting (77%), and banners in high traffic areas (70%).
  • Only 14.5 percent of event planning companies experienced no impact from the pandemic.
  • Networking is the most effective strategy for event planners to find new clients (66%), followed by social media (45%).
  • 37% of planners value safety standards above all else when it comes to choosing a destination for their next event. The same criterion for venues ranked as most important for 56% of planners. This suggests planners expect venues to carry more weight than destinations when it comes to safeguarding their attendees.
  • rhera004 on 25 Sep 21
     
    Informative page reflecting Event Statistics - Post-Covid
ricardoa97

How to choose the right hotel software from reliable vendor | By Bogdan Romashko - Hosp... - 0 views

www.hospitalitynet.org/...4105847.html

technology hospitality hotel Software

shared by ricardoa97 on 30 Sep 21 - No Cached
  • ricardoa97 on 30 Sep 21
     
    The article, "How to choose the right hotel software from reliable vendor", by Bogdan Romashko, discusses the steps needed to successfully select the correct Hotel Management Software for the respective property. The two emphasized points in the article of finding a software are to ensure that the selected software fits the type of hotel in operation and analyzing the original business model to properly select the correct PMS. The selection of the PMS is difficult due to the variations of properties and must be carefully analyzed. A variable, such as the property size and location, can change the PMS used for a particular property. A hotel in Los Angeles, California has different needs than a hotel in Cody, Wyoming. The clientele is different and the operations software needed are unique to that clientele. In addition, the business models for each location has slight difference when calculating success and monitoring customer activity. The PMS selected will basically do the same thing regardless of the property including, financials, task, and logistical management. Lastly, PMS technology can be utilized to assist during the pandemic with minimal touch capabilities which are keyless entry and online check-in and -out.
cingram21

Report by TINT Emphasizes Importance of Authentic Marketing Content for Tourism and Hos... - 0 views

www.hospitalitynet.org/...4106710.html

shared by cingram21 on 03 Oct 21 - No Cached
  • The report also considers the impact of COVID-19 on traveler expectation and social media usage, along with "The Way Forward", a framework for the creation and application of social content by travel brands.
    • cingram21
      cingram21 on 03 Oct 21
       
      This article is a summary of a detailed report on the status of social media marketing and offers up some really great statistics on the current status of social media and the travel industry
  • he leading User-Generated Content platform trusted by over 5,000 global brands, stresses the importance of using authentic social media and marketing content for travel-related industries as they recover from the global impacts of COVID-19. Travel-centric brands face a "next normal" in a world where social media adoption and consumer expectations have increased exponentially.
  • participation due to pent-up demand after more than a year of travel restrictions and extended lockdowns. Brands should use this opportunity to lay the groundwork for future success by building relationships, and thus brand affinity, with travelers.
  • ...4 more annotations...
  • - Content created by real consumers and trusted influencers alleviates travel concerns and aids in conversion. 97% of people who were influenced by social media had also discussed a recent leisure trip with a trusted source
  • More than 30% of social media users will make at least one purchase directly through their social platform of choice; meaning that brands with emphasis on social media or digital marketing should also invest in social commerce and shoppable social technologies.
  • brand trust is not only about marketing to the public, but also communicating with current and future employees. Employee Advocacy is taking a step outside of Human Resources and moving closer to Marketing and Communications.
  • Trendwatching indicates six social-driven trends that will affect tourism and hospitality organizations for the next three years: Social Commerce, physical and digital accessibility, hybrid experiences, sustainability, the new Business Travel, and Hyper-personalization.
kesca010

Innovation in event management - a vision of the future - 0 views

investmentmonitor.ai/...innovation-in-event-management

Technology hospitality Events solution

shared by kesca010 on 19 Oct 21 - No Cached
  • With video conferencing tools like Zoom and Google Meet quickly becoming part of our daily working lives, speakers have still been able to reach an audience, and conferences have still been able to take place.  
  • One thing is clear for the events industry: it will not entail jumping right back into pre-Covid norms.
  • “Hybrid events are expected to be the norm in the new Covid-19 environment, with a blend of virtual and physical elements, while retaining the ‘live’ aspect that fulfils the need to connect and network,” says Carrie Kwik, Singapore Tourism Board’s (STB) executive director, Europe.”
  • ...6 more annotations...
  • Therefore, it is critical for our industry to pivot and adapt to new event formats and business models.” 
  • Singapore is well positioned to pioneer these new models.
  • According to Singapore’s Economic Development Board, the city state plays host to 59% of the Asian regional headquarters of multinational tech companies.
  • ttendees could be given an RFID token that blinks red when a person breaches safe social distancing guidelines, while movement tracking could take place via beacon or Bluetooth technology. 
  • For this reason, STB is developing a suite of initiatives to help tourism businesses in Singapore build the capabilities they need to succeed in the digital age.  
  • As digital/virtual becomes a key feature of many events in future, a successful venue may be one that can adapt its physical spaces and technological bandwidth to embrace this feature.” 
  • kesca010 on 19 Oct 21
     
    This article covers how Singapore is one of the leading countries in innovation when it comes to event management. It goes into discussing the new normal and how the Singapore Tourism Board's reacted to it. In addition, there is statement explaining how Singapore's largest venue is now being used as a hybrid broadcast studio. They have taken this time during the pandemic to pilot innovative schemes and use it to not only adapt to the current crisis but also think ahead to the future of events. With that said, COVID-19 has pushed for for a flow of disruptive innovators in the event management industry. This is shown in the hybrid version of events.
liz649

How AI is Transforming the Travel Industry | Eastern Peak - 0 views

easternpeak.com/...ases-in-travel-and-hospitality

shared by liz649 on 16 Jul 23 - No Cached
  • perform various administrative tasks and offer excellent customer services
  • ensure an effortless and convenient practice for travelers
  • chatbots
  • ...40 more annotations...
  • chatbots
  • increase their p
  • nd boost customer experience
  • transformed the mode of processing booking searches,
  • providing relevant information
  • two-thirds of respondents find AI chatbots useful when making travel arrangements
  • applying voice assistants that give tremendous advantages to both visitors and hotels
  • voice-based digital devices are usually connected with various hotel facilities
  • quick reception desk requests, automated room control, Internet connection, regional weather forecast, and hands-free calling
  • regulate the physical environment in the room,
  • voice-activated devices extremely beneficial as they enable them to bring down labor costs and ensure perfect services nonstop
  • staff always remains aware of guests’ requests and can reply quickly or text the necessary department
  • provide quick access to travel facilities, and, more importantly, grant a high degree of security for the staff and travelers.
  • ecognizes people in a few seconds by comparing their lips, eyes, ears, and chin with the similar ones available in the database.
  • Baggage key parameters and individual features allow for validating it to a certain passenger, not for a single trip but on other journeys when a person uses their bag
  • 64% of Americans support the idea of utilizing AI-based recognition methods at airports
  • reduced check-in time so that customers do not waste their time in long lines.
  • utilizing machine learning in the travel industry
  • identify individuals by their facial features.
  • 75% of people favor personalization in various forms of modern travel businesses
  • enables them to tailor specific services adjusted to customer preferences
  • Tourism product feedback given by people on different travel review platforms, professional travel blogs, or social media are valuable data sources for travel agencies, hoteliers, restaurant owners, and tourists.
  • it is believed to be true and unbiased as it is usually backed by relevant photos made by travelers during their trips.
  • Text-based comments undergo sentiment analysis that uses Machine Learning algorithms and Natural Language Processing technologies to study person’s opinions and ideas about certain tourism services and products.
  • can transform the obtained information into a competitive advantage.
  • Automated baggage systems at airports testify to the successful AI applications in the travel industry.
  • modernized tracking and handling methods
  • seamless experiences for airlines and their customers through reliable baggage services
  • photo identification to trace baggage for tourists,
  • forecast the amount of bags a particular person may have based on previously obtained travel data.
  • enhance decision-taking and planning, ensure results-driven optimization, and improve scheduling procedures
  • benefit from special airlines apps designed to find the lost baggage or track it when it is still in transit.
  • appreciate the degree of self-service provided by virtual assistants and robots.
  • implemented robotic technologies to speed-up check-in procedures, keep loads of information about their clients, and multitask beyond human capabilities.
  • Robots enhance the guest experience
  • AI-based virtual assistants and robots have become very helpful for international travelers as they have embedded translation software enabling the guests to conduct communication in their native language.
  • tendency played an important role in delivering hygienic and safe services without affecting availability.
  • Daily services performed by hospitality robots may vary from cleaning and baggage carrying to room food delivery.
  • develop cutting-edge travel apps enabling us to forecast flights and travel-related things like hotels
  • serve travelers in terms of finding the cheapest price and providing details on flight costs in the future.
  • liz649 on 16 Jul 23
     
    The article discusses how Artificial Intelligence is transforming the travel industry and in return affecting the hospitality industry. The AI that the article states are chatbots, voice-based digital assistants, facial recognition, personalized recommendations, sentiment analysis, and much more. AI has greatly benefitted the travel industry and made things easier for the traveler.
rrodr658

Mobile Technology Transformation is Innovating Mobile Access Solutions | By Markus Boberg - 0 views

www.hospitalitynet.org/...4108289.html

technology hospitality hotel business mobile software green solution travel tech

shared by rrodr658 on 10 Jul 23 - No Cached
  • hesitation came from a belief that mobile services would prevent guests from having truly personalized experiences as well as reducing opportunities for valuable interactions between guests and staff
    • rrodr658
      rrodr658 on 10 Jul 23
       
      reason why some hotels were not very open to introducing digital services
  • challenged with re-imagining the guest experience and implementing in procedures turned to mobile technology solutions, which reduced touchpoints and gave guests the ability to access property services while maintaining social distancing measures
    • rrodr658
      rrodr658 on 10 Jul 23
       
      the pandemic is what gave the push for hoteliers to begin using technology and create creative experiences.
  • hoteliers have found that mobile technology has enabled guests to have more control over their hotel experience.
  • ...13 more annotations...
  • as much as 67 percent of guests in fact now hold a preference for digital key check-in and room access over more traditional methods such as plastic keycards.
    • rrodr658
      rrodr658 on 10 Jul 23
       
      statistical fact of how many people prefer to use their digital key over the traditional check in at the FD.
  • collecting and storing guest data and preferences, which can then be used by integrated loyalty services to better target guests with rewards and promotions.
  • incentivize downloads and encourage loyalty by allowing hoteliers to better target users with promotions and special offers.
  • ntegrating mobile access solutions with food ordering and contactless payment service vendors has helped hoteliers create convenient, engaging mobile app solutions that also boost their property's bottom-line
  • This can include guests being able to use personal devices to effortlessly manage guestroom thermostats, lights, drapes, televisions and more.
  • control in-room amenities.
  • Digital key service providers have evolved to easily integrate with other hotel services and provide guests with greater convenience and personalization throughout their stay.
  • This is rapidly proving to be a successful method to swift services and meet new demands, as many consumers are increasingly using digital wallet services in their everyday lives: in 2019, nearly 1.5 billion travelers downloaded mobile boarding passes that were stored in their digital wallets, and mobile wallet payments increased by 29 percent in 2020.
    • rrodr658
      rrodr658 on 10 Jul 23
       
      statistical facts about how many people switched to mobile services for traveling and paymemts
  • preventing guests from being locked out of guestrooms due to low battery status on their device, mobile wallet-based digital keys also serve to further provide a more seamless and hassle-free travel experience from start to finish.
  • offers guests increased security and reduces the risk of a lost or stolen room key
  • it meets short-term challenges because it reduces risk
  • it has incredible potential and long-term benefits for the future
  • mobile access solutions will continue to adapt and provide properties with digital convenience, reduced costs, sustainability and efficiency over the next decade and beyond.
  • rrodr658 on 10 Jul 23
     
    This article was very informative about the effect of mobile tech within the hospitality indsutry. It definitely broke down how hoteliers were not very open to using this wireless technology but how the pandemic gave that push to hoteliers and now they are noticing how much travelers enjoy it. Hence, they are innovating the mobile access and enhancing their guests experiences with mobile access solutions such as food ordering, contactless payments, encouraging loyalty with mobile app download and to gain promotions, control in-room amenities, and more. This article also touched upon the increased security and reduction of lost or stolen room key, as it eliminated the need of a phsyical key. Essentially, mobile technology benefits the industry in the long-term.
llibe010

7 Benefits of Proximity Marketing & Strategies - 0 views

atztechnology.com/proximity-marketing

technology hospitality software travel mobile hotel

shared by llibe010 on 15 Nov 22 - No Cached
  • To identify a certain individual’s location, a marketer might choose to use various mobile location technologies that are available in modern smartphones such as Global Positioning System Technology, Cell Phone Triangulation, and so on. To further enhance the potential of proximity marketing, Bluetooth technologies and WiFi technologies are also utilized broadly
  • There are major retailers that can successfully use proximity marketing. For example, consider Macy’s, which can choose to do it. If they send store maps or coupons or offers applicable for their credit card to their customers nearby, it will fall under this proximity marketing. Not only these, but retailers can also attract people to enroll in their rewards or loyalty programs as well.
  • The real estate business is another sector where proximity marketing can be applied in search of creating high value. Those who are realtors can easily find it out who is in need of new homes, office spaces, rentals, etc., and then show him/her advertisements that will be helpful. In this way, both parties get benefitted.
  • ...8 more annotations...
  • Last but not the least, proximity marketing is absolutely useful for the ones in the travel business. Business owners in the travel industry display information and details about nearby events rewards related to specific destinations, deals, best accommodation options, most attractive local tourist spots, transport hire farms, etc. to people.
  • Proximity marketing can be beneficial for you in lots of ways. For starters, this is a type of marketing that can help you customize the way you interact with your customers and the types of content that you present in front of them.
  • If you are the owner of a mobile application, then you can use proximity marketing strategies and increase your customers’ engagement with your mobile app. By using geo-tracking you can send push notifications according to the location. 
  • Proximity marketing is really cost-effective, considering the fact that here. In this case, you don’t have to advertise your business to all of your customers. 
  • To build the best interactive app which helps the customers more. Moreover,  that improves more engagement and retains a good number of customers.
  • Improving the app engagement proximity marketing advertising aid to give you the certain convection. Through proximity marketing, you can make proper and accurate camping set up according to the situation so that the audience wants to purchase from the particular brand. Retailers can promote and give more enticing offers and discounts via push notifications. 
  • The key aspect of proximity marketing is better customer experience in one to one. The business app sends personalized messages with better offers to the customer.
  • The average CTR can be high on your app more than 80% if the push notification can be set in a perfect way. The more people say on the app the change is more to improve the selling ratio as well. Moreover, the push notification works better than the Google ads and Facebook to improve the CTR. 
  • llibe010 on 15 Nov 22
     
    The chosen article provides an overview of proximity marketing and its benefits for improved consumer satisfaction and loyalty. Particularly, the article suggests that proximity marketing helps to personalize the consumer experience and provide a sense of connectedness with the brand they are purchasing from. Businesses that manage from a specific location may issue coupons or offer discounts applicable to the consumers within a store to enhance purchasing experiences. Proximity marketing is commonly implemented by hospitality organizations, where various on-site events are arranged or individual purchase-based rewards are offered to consumers. Similarly, restaurants engage their consumers in fun activities and games as well as introduce new discounts and promotions while they wait for food. Real-estate businesses also use proximity marketing to create high-value where need and preference-based homes, office spaces, and rentals are offered. However, advertisers need to be aware of consumer preferences to offer useful and effective personalized services. Geo-targeting is an impactful proximity advertising technique where location data is used to tailor offerings as per the identified local trends and behaviors.
deranique

Technology Trends in Hospitality Industry-Driving Innovation and Reshaping the Future |... - 0 views

www.bu.edu/...chnology-trends-in-hospitality

Technology Hospitality

shared by deranique on 30 Jan 23 - No Cached
  • Facing the challenges of labor shortage, the rising cost of operation, and the changes in consumer needs and behaviors, hospitality businesses need to pivot their services and products with the latest technology in order to keep their competitive edge.
  • In addition to mobile ordering, Point of Sale (POS) systems are also one of the top technologies to leverage in hospitality. POS systems turn mobile devices into cashiers. Whether it’s dining in, curbside pick-up, or online orders, POS enables seamless, fast, and safe transactions that customers seek nowadays.
  • Toast’s online ordering system and POS helped Melting Pot launch its takeout business model “The Melting Pot To-Go”.
  • ...1 more annotation...
  • “Successful digital transformation is the process of using digital technology to create new or modify existing business processes, culture, and customer experiences to meet the changing business and market requirements”
  • deranique on 30 Jan 23
     
    This article gives an in-depth approach to the future of technology in the Hospitality Industry. In the article, you can explore the future of technology which will allow the industry to flourish.
erinkieltyka

How can proximity marketing help your business? - ShippyPro Blog - 2 views

www.blog.shippypro.com/proximity-marketing

shared by erinkieltyka on 08 Feb 21 - No Cached
amdelgad liked it
  • you may have heard of its alternative name, ‘hyperlocal marketing’. It’s all about marketing to customers, and potential customers, in the right place and at the right time. It also makes use of personalised notifications to really engage customer
  • Proximity marketing enables you to bridge the gap between online and offline marketing. It can entice customers into making a spontaneous purchase.
  • beacons are small, wireless devices that transmit Bluetooth signals to smartphones that are within a certain proximity of the device
  • ...15 more annotations...
  • Proximity marketing can also be used as a way of gaining on-the-spot customer feedback.
  • Over 60% of respondents to the study said that they would do more holiday shopping in a physical store rather than online if they were served mobile content and offers as they shopped. Finally, 61% of people said they’d visit a shop more often if it offered beacon marketing campaigns.
  • Near-field communication (NFC) was designed to enable secure payments and applications
  • it hasn’t been as successful for proximity marketing. That’s because NFC ads require customers to initiate the engagement, and can’t send notifications like beacons can.
  • QR codes are an alternative solution for running proximity marketing campaigns if your brand doesn’t have an app
  • Radio-frequency identification (RFID) is used by retailers to track store product movement and inventory. However, to use it for proximity marketing requires businesses to invest a significant amount in all of the equipment needed including tags, readers, reader control and apps.
  • it’s not inherently compatible with mobile devices,
  • Proximity marketing can offer tailored advertising for customers, with ads triggered by a customer’s proximity to your store.
  • you can build long-term relationships with your customers by offering them a more personalised experience
  • Retailers who have both online stores and bricks-and-mortar shops have long struggled with having access to the same data offline as they do online
  • It targets potential customers with personalised adverts based on how close they are to a specific location.
  • The technology for hyperlocal marketing is usually powered by beacons, which is a fast-growing market. In 2016, the global beacons technology market was valued at $519.6 million.
  • Retailers can send whatever information they want out to customers’ phones. They could choose to send details of special offers, or perhaps offer a unique discount that isn’t available to other customers.
  • It can improve a customer’s affinity to your brand, and drive sales from both new and existing customers.
  • By sending notifications and offers to shoppers through your app, you can ensure customers take a more active interest in the app.
  • guanhuahao on 08 Feb 21
     
    This article explains what proximity marketing is, that marketing to customers and prospects in the right place at the right time, and how it works. Through a series of research data shows the development prospect of this marketing way. Introduce the most common technique used for this type of marketing is beacon，while also introduce some other methods and the reason why these technologies haven't been as popular as beacons, including NCF (near-field communication), QR codes, RFID (radio-frequency identification), and WiFi. The author also analyzes the benefits, which contains advertising, personalization, access to data, and increase usage of mobile apps, for companies to use this, as well as benefits for customers, such as a personalized shopping experience. Moreover, the writer rounded up some of the best-use cases of proximity marketing by big brands, including McDonald's, Amazon Go, and Walmart in order to give some idea for readers how this could be applied for business.
  • erinkieltyka on 23 Sep 22
     
    This article discusses what proximity marketing is, how it is used, the different forms of it, as well as the pros and cons of it. Proximity marketing has many different uses, and is currently mainly used in retail stores. However, this kind of location based marketing is becoming popular in hospitality, mainly through restaurant usage.
apere870

Proximity-Based Marketing: Why Marketers Need to Use It | TUNE - 0 views

www.tune.com/...-based-marketing-for-marketers

hospitality technology

shared by apere870 on 24 Sep 22 - No Cached
amdelgad liked it
    • apere870
      apere870 on 24 Sep 22
       
      This article talks about the benefits of proximity-based marketing when combined with mobile apps. It explains how proximity technology works and the different types.
  • Proximity-based marketing is having a (mobile) moment. Big brands that are eager to trace advertising and their mobile app investments back to in-store sales are looking at ways to emulate Starbuck’s admirable success with their Rewards program.
  • Understanding and segmenting your customers based on where they spend their time. Engaging customers based on location & time context. Bridged attribution to prove your marketing dollars in the physical side are positively affecting the digital side, and vice versa.
  • ...2 more annotations...
  • Marketers can detect if a customer with their app is near their store or facility. Those customers can then be sent offers tailored to their specific location and context.
  • Essentially a collection of different sensor technologies, proximity enables awareness of both place and time for mobile apps:
djohn304

How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

forbytes.com/...y-marketing-can-increase-sales

shared by djohn304 on 25 Jul 22 - No Cached
amdelgad liked it
  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
  • ...28 more annotations...
  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
      joshli2022 on 25 Jul 22
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  • joshli2022 on 25 Jul 22
     
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  • henderson_goh on 28 Jul 22
     
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  • djohn304 on 25 Sep 22
     
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
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