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tvill22

Future of Hospitality with Artificial Intelligence. - Artificial Intelligence + - 0 views

  • hospitality industry has been among the industry’s hit hardest by the coronavirus pandemic over the past two years
  • AI is the future of hospitality
  • The researchers foresee a 10% compound annual growth rate (CAGR) over the course of their forecast period from 2021 to 2026. 
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  • As customers prefer limited human interaction to minimize transmission of the coronavirus, AI is the best alternative.
  • Personalization  Occupancy and Room Optimization  Booking and Staff Interaction  Updates and Maintenance  Reputation Management
  • But as the concierge retired or moved on to another job, the information required to deliver this personal touch would often be lost. 
  • No matter how friendly the staff is, waiting is annoying.
  • AI-driven check-in counters that use facial recognition to greet you by name and take you through the check-in process faster. 
  • It may not seem obvious, but according to UCLA housekeeping staff has one of the highest injury rates not only in the hospitality industry but in the entire private sector.
  • AI-driven software not only produces numbers but also shows trends.
  • That means, as a manager you receive an accurate prediction of when occupancy is likely to drop.
  • Chatbots are the ideal tool to deliver a personalized answer in a timely manner.
  • Combine that with AI’s language translation capability, and you will also avoid misunderstandings which t
  • hen lead to awkward situations later on
  • Hotels dealing with international guests no longer need to struggle with translations. Instead,
  • , but AI can also analyze the tone of the conversation. As a result, it can function as a type of early warning system, letting you know when there are critical comments you need to address.
  • At the same time, when your bots find positive comments, they can reply by thanking the customer for those comments whilst at the same time referencing those in your database
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    This article addresses the future of AI in hospitality. It starts by addressing COVID 19 and how this affected AI in the hotel industry. They then go on to talk about all the benefits that AI can bring. One thing I learned form this article that i didn't know was that housekeeping has the highest rate of injury in the hospitality industry. I was shocked to learn this.
georgemacintyre

How Digital Transformation Can Reshape Guest Experience In The New Pandemic Era - 0 views

  • For half a decade, the travel and hospitality industry has been trying to incorporate technology to enhance the way it interacts with its customers. Perhaps, the pandemic has been the major catalyst to accelerate digital transformation initiatives in the hospitality industry
  • But what exactly is digital transformation? Digital transformation is the implementation of the latest digital technology into a company’s business operations, processes and people to improve and optimize the customer experience.
  • The modern, tech-savvy traveler is more informed, empowered and wants to feel valued. Now, there is a demand for a frictionless, intuitive, hyper-personalized experience at every touchpoint in their travel journey. And digital transformation technologies such as AI, robotics, big data, IoT, cloud, mobile and AR/VR underpin a successful personalized guest experience.
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  • The things that power this disruptive technology — smartphones, on-demand apps, social media — are powering the change in guest behaviors.
  • 1. Leverage customer data to increase subscriptions: 
  • 2. Implement an agile leadership mindset:
  • 3. Omnichannel experience:
  • Brands must observe and compare the existing guest experience with what they prefer. With insightful data in hand, decision-makers need to modernize products and offerings, deliver innovative solutions and implement agile models in their business culture and operations.
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    The hospitality industry has needed to dive all in on technology for a while now. The pandemic kickstarted the industry to really go all in. Many of todays guests really want a very personalized experience. Hospitality companies are using technology to provide guests with a very unique experience personalized exactly for them. The use of new technology from some companies is just going to have to make other companies try and keep up with them. An arms race of technology is likely to happen in the industry.
kbroo026

FIU's SHTM Addresses Labor Issues With World's First Bartender Powered by Artificial In... - 0 views

  • Florida International University
  • 2fcontinues to address pandemic-imposed challenges like labor shortages by introducing
  • Cecilia.ai, the world’s first robotic, interactive bartender that offers the potential of round-the-clock service.
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  • “As an educational partner, Cecilia encourages our students and future trade leaders to think out of the box in terms of added value service scenarios,”
  • Cecilia’s 3D animated avatar technology is powered by artificial intelligence and voice recognition technologies. Cecilia is automatic and completely contactless.
  • this groundbreaking technology can offer a customizable and interactive solution when a human bartender is either not practical or possible. It also provides a critical teaching moment on customer preferences, branding possibilities, and contactless service alternatives.”
  • we must be innovative, imaginative, and open to new and sustainable ways of
  • interacting with customers,”
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    Cecilia is bartending technology that uses AI to create an experience that is more personable than the Smart Bar. Cecilia's clients thus far seem to be large corporations (Microsoft, KPMG), but is being marketed for event rental, and used as an educational tool at FIU. Though no machine can replace human interactions, Cecilia provides a viable contactless service alternative.
jsanc478

Radisson Hotel hack shows vulnerability of hospitality industry - 3 views

shared by jsanc478 on 14 Apr 22 - No Cached
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    This article talks about a situation the Radisson Hotels had on 2018, they confirmed a data of breach that exposed personal details of small percentage of members rewards. It was first reported by a Business Traveller after receving an email that his details has been compromised. Radisson took incident and did an extensive investigation to prevent future breach of data happening to their customer.
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    Technology as with anything has the pros and cons. Whatever we put on the world wide web is at risk to be hacked, this is the harsh truth. By simply purchasing online or self check out, we are vulnerable. The sad thing is that hotels worldwide has the traffic of visitors and stores a wealth of information, a field day for hackers. As technology increases so is the need to employ cyber security and perhaps inventing high tech robots to guard information should be coming more to the forefront. Daily there are people developing codes to break in.
emilywest5

Developing an eMarketing model for tourism and hospitality: a keyword analysis - ProQuest - 0 views

  • Advances in IT have prompted the hospitality and tourism industries to move in a new direction, i.e. internet marketing or eMarketing (Leung et al., 2015)
  • On the other hand, from the customer perspective, tourism and hospitality are an information-intensive consumption experience because a customer might make considerable efforts to collect information and understand the image of a travel destination before making a purchase decision (Kim and Law, 2015). In this regard, search engines and social media are two of most fundamental information sources for making such decisions (Xiang and Gretzel, 2010). With their information-sharing capability, social media empower customers, granting them a “democratic consumption culture” by reducing information asymmetry and increasing their bargaining power (Leung et al., 2013). The pervasiveness and powerful computational capability of mobile technology make it possible for tourists to easily access information, book online services or even make impromptu purchases (Kim and Law, 2015). Apparently, the tourism and hospitality industries have been facing a revolution that has arisen largely because of IT turbulence (Piccoli, 2008).
  • Studies suggest that IT plays a prominent role in the tourism and hospitality industries, and it will be imperative, and indeed beneficial, for tourism and hospitality practitioners and scholars to keep abreast of all the advances in IT
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  • Correspondingly, the frontiers of IT-related research will not only benefit the innovation and encroachment of the industry but also support managers, researchers, policymakers and other interested audiences in understanding the progress of developing trends and themes in the context of IT development
  • Among these analyzes, the keyword co-occurrence network particularly aims to construct knowledge, as the keywords of an article are anchored by the authors to distill the core concepts of a paper. Keywords generally represent the main idea of a research paper and express authors’ understandings of their work within the thematic context of their research domains (Ali et al., 2019). Keywords are regarded as one of the most meaningful indicators of an article’s content (Weismayer and Pezenka, 2017). Although keywords indicate the topic area and key variables/theories used in a study, they do not convey key findings such as the causal relationship between two keywords. Nevertheless, a group of keywords from the same domain creates an intellectual knowledge map of that realm. A knowledge map is generated from keywords according to the following steps
  • Keywords are collected from journal articles. A network of these keywords is built. A knowledge map connects the same keywords in different articles. A complete knowledge map is formed when all articles undergo the previous three steps.
  • eMarketing Capability As this study’s model of eMarketing capabilities is a major contribution and these capabilities play a critical role in marketing performance, future studies can investigate the antecedents/consequences of eMarketing capability, develop a scale or investigate the formation process of this construct. Future studies might validate the proposed model-based either on a single eMarketing capability or on multiple eMarketing capabilities. Empirical studies could benefit the development of research concerning eMarketing tourism and hospitality.
  • 3. Methods3.1 Data collection
  • 3.2 Data processing
  • 3.3 Analysis process and tools
  • Emerging Digital Technologies The purpose of this study is aimed at understanding the impact of IT on tourism and hospitality. However, as IT continues to evolve and advance, and as new technologies often alter customers’ behavior, as well as firms’ marketing strategies, it is necessary to pay attention to the impact of new digital technologies on focal fields. Specifically, it could be interesting and promising to explore the impact and role of forthcoming digital technologies in different eras, specifically, artificial intelligence, machine leaning, AR, virtual reality (VR), mixed reality (MR), chatbots, robotics, blockchain, 5 G or the internet of things (Park et al., 2018; Tung and Au, 2018).
  • As the database contains journals from various domains, this study first identified the target journals by using the keywords “travel,” “tourism” and “hospitality,” identifying 24 journals. Next, as these journals are affiliated with different publishers, the keywords “IT*,” “IS” and “technology*” were input to search ICT-related articles on the official website of each journal from its first issue to April 2020.
  • Customer Equity and Engagement Value Customer equity and engagement value are two of the crucial variables that require a better understanding in the eMarketing tourism and hospitality research. With the application and support of advanced IT and quantitative mathematical models, it will be valuable for future work to explore all aspects of the factors that influence customer experiences over time to synergize and maximize customer equity and CEV for DMOs or hotels.
  • Marketing Performance Apart from loyalty, other marketing performance indicators including financial and non-financial ones are encouraged to be developed. Such work will contribute to both the tourism and hospitality academia and allow industrial managers to link financial performance with innovative IT in terms of profit, sales revenue or cash flow. Moreover, assessing non-financial marketing performance (market share, quality of services or CEV) will help researchers and managers better understand the predictors of future financial performance than traditional accounting measures have in the past, and it should also supplement financial indicators in internal accounting systems (Ittner and Larcker, 1998). Finally, it will be contributory to develop a combined indicator linking financial and non-financial measures. Table 4 summarizes the overview of future research avenues.
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    This article is about how hospitality and tourism have been reshaped through IT, eMarketing and how it has helped prove sales, information, made destinations more popular and also help travelers plan. eMarketing also is a massive platform for word of mouth. This study also shows what helped eMarketing become what it is. When certain things are typed into search bars, this data is collected and used for eMakreting and to target specific groups of people.
chicao27

Customers' evaluation of mechanical artificial intelligence in hospitality services: a ... - 1 views

This paper provides an overview of everything discussed during the class week (HMG 6446). A study that evaluates different hotels around the continents examines the implementation of robots perform...

https:__www.emerald.com_insight_0959-6119.htm

started by chicao27 on 31 Mar 23 no follow-up yet
bingkunwu

Hospitality Technology: Trends Shaping the Industry | UCF Online - 1 views

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    With the advancement of technology in the hospitality sector, much has been adopted to fit the new environment. And as technology aid, the interactive sense of technology across hospitality, some of the major trends that have begun to manifest are shaping the industry and the sector. Technology modified the advancement of utilities and different facilities to transition from electronic to digital in the 21st century. And thus, evoking the need for keyless entry. Hotels with integrated technology can allow guests to access their rooms through smartphones, kiosks, and sometimes plastic cards as keys. The initialization of voice command services such as Amazon's Alexa has been brought to offer a comforting experience as guests can interact and request reservations through Alexa. Robots have been used to adjust the scenes and operations of smart hotels. Thus, every facility within the environment becomes accessible in a digital way. This is also supported by advanced security and digital amenities, which offer numerous growth opportunities.
bbalthaser

Full article: Decent work and tourism workers in the age of intelligent automation and ... - 1 views

  • two UN SDG8 recommendations for policy and action: ‘[a]dopt a human-centred approach to embracing new technologies’ and ‘[s]hape the impacts of digitalisation with public policies’ (UN, 2019United Nations (UN). (2019, July 10).
  • Two aspects of surveillance capitalism hold explanatory power for understanding the potential direction of the worker condition and are drawn upon throughout this paper: first, worker freedom is replaced with digital monitoring, behavioural manipulation and other forms of worker performance management through instrumentarian power; and second, production mechanisms shift to create certainty of outcome through reducing (or replacing) worker autonomy (Zuboff, 2019Zuboff, S. (2019).
  • where ‘[m]achine processes replace human relationships so that certainty can replace trust’.
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  • The economic rationality for technology adoption (Morozov, 2013Morozov, E. (2013). To save everything, click here: Technology, solutionism, and the urge to fix problems that don’t exist. Allen Lane. [Google Scholar]) is built around cost minimisation and organisational effectiveness. Technology is often discursively framed as a tool for achieving sustainability (Gretzel et al., 2015Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015).
  • A disruptive product offers a ‘distinct set of benefits, typically focused around being cheaper, more convenient, or simpler’, and has a power to transform a market ‘sometimes to the point of upending previously dominant companies’ (Guttentag, 2015Guttentag, D. (2015).
  • Worldwide, accommodation and food service roles are estimated to be at greatest risk of being automated out (78% risk) by 2030 largely due to the high number of automatable interactions and predictable physical work (McKinsey, 2017McKinsey. (2017).
  • it can become difficult for human workers to compete with intelligent automation. These systems have the potential to reduce the need for lower-skilled tourism roles involving routine and interactive tasks as well as significantly decreasing the tasks required from human workers (Ivanov, 2020Ivanov, S. (2020).
  • The move towards quantifying human actions into analysable data to drive well-intentioned (from a business mindset) interventions, is a form of techno-solutionism (Morozov, 2013Morozov, E. (2013).
  • detail how advances in sensing and recording technology have led to expansions in surveillance. These technological developments extract worker data that is often visible to managers but not always workers, and this power asymmetry means the data can be mined for pro-managerial, pro-business insights that can work against employee interests. Data can be collected on individual worker speed and accuracy, with adherence to process serving as proxy for ability (Beer, 2018Beer, D. (2018)
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    This lengthy article provides a grim outlook for the lowly skilled/paid worker in the workforce when technology has been applied to improve outcomes in management. The article insinuates that companies/employers benefit likely at the expense of employees who are affected by technological innovation. Three key points are emphasized in that surveillance capitalism, disruption innovation and techno-solutionism are behind the pushout of low-skilled workers. And companies are not providing a solution to improving a sustainable economy and sustainable workforce which are goals of the United Nations. However, the United Nation's goals are not keeping up with societal trends. Surveillance Capitalism can be construed as digital monitoring in the workplace. Used as a way to control and manipulate performance outcomes which may shift to automation if employees don't perform. Further disruption innovation is defined as a "disruptive product that has particular benefits that focus on the cheap and easy that have the power to overturn markets". This is seen with automating basic tasks in food service such as ordering. Finally, the use of technology as an excuse to "rationalize" cost-cutting/management changes is what is considered Techno-solutionism. This article highlights various technologies already in use in the industry, most with much success and a few that did not pan out. Trial and error, but at the cost of retaining employees.
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    Tourism is paying a heavy price to accommodate a growing trend making "people" expendable. The competition isn't comparable and unless we change our processes and thinking in how we use technology more jobs will be gone. We can't be an all-knowing, 24/7 never tires robot. The industry is undermining the value of a person. Ridding themselves of them has larger implications for society and our future. Eventually, it could be us too. What value do we offer? And how do we enhance humans over technology?
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