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carine_elie

Service Robots and AI: What impact on the future of Hospitality - 0 views

  • Humans and robots working together The question might sound futuristic, yet the use of Artificial Intelligence (AI) is rapidly revolutionizing the business-as-usual model of the hospitality industry. It has the potential to disrupt the customer experience as we know it, and could provide powerful tools to help humans in their decision-making processes, which will impact the industry’s entire workforce. The challenge is to ensure that companies integrate AI and frontline service robots in a fair and equitable way. For that, we need to consider several dimensions such as: The ethical considerations linked to the use of robots in a service delivery context (replacement, responsibility, trust/safety, privacy/data protection, autonomy, and human cues). The customer experience (customer-robot interaction). The optimization of robots’ usage by employees (employee-robot interaction/co-creation with a robot).
  • How AI can improve customer experience By allowing robots to perform repetitive human tasks, AI is redesigning the customer experience. But to what extent? The question remains an open one. However, robots can now provide support to employees or even replace them in some cases. Robots are increasingly being created with specific features that allow them to perform some of the essential tasks of the industry. For example, service robots can perform some of the functions of a waiter, a barista, or the housekeeping team.
  • How the Hospitality sector can take advantage of futuristic opportunities Robots have come a long way since then, and the robotization of the industry is accelerating rapidly as technology and connectivity improves. The use of AI in the field of robotics has also opened up enormous opportunities for the hospitality sector, with a growing range of uses that can improve customer experience, brand awareness and customer loyalty.
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  • Getting service robots and customers to co-exist In addition, a key question still needs to be addressed: How will customers adapt to this trend? Do they expect or want their service to be provided by robots? Or, do they still want to be welcomed by smiling humans? The question doesn’t seem to be settled yet. For some guests to accept the implementation of AI enabled service robots more easily, the robots must be able to show empathy and be able to interact, which remains a major technological challenge. At the same time, a whole new generation of travelers is growing increasingly accustomed to a humanless service experience. The future might bring a combination of both.
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    This article is enjoyable to read. It offers a distinct viewpoint on how teamwork and ai technologies are beneficial to the hotel sector. Additionally, it provides good insight into the key lessons learned regarding the development and significance of artificial intelligence in the hospitality and tourism industries.
claudecole

Smart Hotel Technology & Proximity Marketing | Optimove - 0 views

  • Use automated check-in courtesy of geofencing. By utilizing geofencing – a virtual ‘fence’ around a specified location – hoteliers can provide guests with the option to check in as soon as they’ve landed (or when they’re nearing the hotel) by sending a push notification to their smartphone that takes them to the relevant check-in screen in the hotel’s app. 
  • So when a guest has checked in, and for the duration of their stay, beacon technology can detect when guests are near their room via their smartphone and unlock the door
  • Once in their room, that same technology can deliver all manner of wonderful a-ha moments – from switching on the lighting when guests enter, to turning on the air-con, to setting just the right room temperature
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  • An immersive guest experience creates loyal customers, expanding the reach of your brand as they share their experience, and helping increase revenues as a result.
  • t’s never been more critical to reach customers with hyper-personalized content – aka, the right offer, at the right time, and in the right place.  
  • Location-based marketing also provides opportunities to partner with local businesses and take advantage of geofencing so when guests are nearby, say, a local restaurant around dinner time,
  • Check-out courtesy of proximity marketing is the perfect opportunity to give your guests a frictionless send-off, and if you’re smart, an offer or two to help them remember you by
  • Using beacons, hotels can provide their guests with digital maps that track their location in real-time, and deliver them to their desired destination, minus the frustration.
  • Proximity marketing enables the savvy hotel brand not only to stand out in an ultra-competitive marketplace but to build valuable, meaningful connections with customers that foster loyalty over the long term.
  • 74% of guests value hotels/resorts that customize messaging and offers 88% of guests want a hotel app that delivers a personalized CX 
  • Immediate conversions by engaging customers when they’re most likely to respond. Better app engagement, enabling hoteliers to ship relevant, valuable messages that guests want to receive – when they want to receive them. Increased retention – by shipping hyper-personalized content, app users are more likely to hang around to see what’s coming next. 
  • 95% of guests believe their chosen hotel should be making efforts to introduce them to local culture (I-AM) 
  • the entire in-room experience can be elevated from mediocre to marvelous via the humble beacon, helping to make the guest experience memorable and elevating the chances that they’ll be back next year.  
  • But there’s another benefit to location-based check-in. As well as providing a hassle-free experience for guests, the use of location-based technology means hotel staff can be notified when guests are on their way, giving them the opportunity to prepare for their arrival (being there to ‘meet and greet’, having room keys available if required, or even having a welcome drink at the ready for that ultra-personal touch!). 
  • Beacons inside hotel rooms can identify when guests are back at base, and, coupled with additional insights courtesy of your analytics platform, provide the perfect offer for in-room services.
  • More and more hotels are using geofencing and beacon technology to help guests find what they’re looking for via their smartphones
  • The optimum guest journey is made up of many delightful aha-moments, which when woven together create the ultimate travel experience.
  • Responsive, personalized, valuable interactions that meet individual needs, and introduce them to new experiences. Location-based targeting can help deliver these critical micro-moments.  
  • he important thing to remember? Yep – personalization. If your analytics tell you that a guest was a frequent spa-user during their vacation, you could send them a voucher for spa products to take home with them. Just a thought.
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    Proximity marketing is a hotel's current powerful tool for elevating guests' experiences. It is imperative for a hotel to have a fun, interactive, and easy-to-use app that creates a better stay for its guests. Some benefits include geofencing, room entry and room controls, and hotel navigation. These factors all go hand in hand in creating a seamless and memorable hotel stay.
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    This article goes into detail about the utility of proximity marketing in terms of adding guest experience within the hospitality industry. It also details how guest retention can be increased by the ability to use analytical data in order to gain insights on guest trends allowing for a memorable personal touch. Another major point made within the article details the importance of hospitality companies promoting local experiences outside of the venue itself and proximity marketing allows for local businesses and attractions to be highlighted.
jordynmiddleton

SaaS Software Currently Dominating The Cloud Computing Market, Especially In The Health... - 2 views

  • The healthcare industry often utilizes software as a service (SaaS) to increase software versatility and accessibility without installing and running applications on multiple computers and data systems.
  • By 2022, healthcare professionals and facilities can expect to see some new SaaS trends in the industry.
  • Increased Attention to Security
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  • Use of Multiple Clouds
    • jordynmiddleton
       
      Use of internet redundancy
  • more efficiency, faster automation, and a higher level of personal responsiveness.
    • jordynmiddleton
       
      Time is key when working in healthcare, and the speed of access to data could assist in saving someones life.
  • many companies will strive to increase their ability to store, process, analyze, and secure essential healthcare data. As a result, instead of using various cloud providers for multiple applications or disaster recovery, such cohesive approaches will become more common.
  • The Company has been awarded 11 contracts thus far in Q2, six of which are additional expansions with existing customers.
    • jordynmiddleton
       
      As companies expand there cloud-based services, they will become much more attractive to current clients with wanting to take their business to the next level.
  • The current healthcare cloud computing market is valued at nearly $18 billion and is expected to increase by almost 18.7% between 2022 and 2025.
  • there will be a greater need for security, privacy, and compliance
  • More than 81% of the most successful IT companies have begun to work on AI technologies, allowing them to revolutionize business processes and increase efficiency and productivity while supporting human capabilities and automating repetitive tasks.
  • As a result, the number of businesses using cloud-based apps is expected to increase by 19.6%
  • The Company is perfectly positioned to benefit from the Biden Administration's $1.9 trillion Infrastructure Bill, including $350 billion allocated for State and Local Governments to invest in upgrades and modernizations.
    • jordynmiddleton
       
      Cloud-based software would be at the top of the list for these upgrades and modernizations which would increase revenue substantially for multiple cloud services. The same exact software needed for a major hospital may not be need for urgent care or small primary care office, but the software is needed none the less.
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    Software as a Service is becoming an essential part of the healthcare community. The time saved researching information about a patient, searching for medications or treatments could be valuable time needed for saving a life. It is project that "the number of businesses using cloud-based apps is expected to increase by 19.6%." With the increase in the use of cloud-based applications, there is a stronger need for the attention given to data security. Especially when it comes to patient information. Multiple cloud based options may initially be utilized before phasing into singular sources over time. This will alleviate some of the pressure needing to have the increased security for two platform rather than one.
artandmer

How 3D robots can aid hotels amid labor 2fshortages | PhocusWire - 0 views

  • The hospitality sector in particular was deeply hit with massive unemployment gaps
  • This is where 3D camera-equipped robots can play a role. 2fRobots 2fare some of the most impactful forms of hospitality technology hoteliers can invest in to maintain efficiency, serve guests and aid understaffed operations.
  • These tasks are typically limited in their customer-facing duties but are repetitive and time-consuming activities that are easily programmed into digital sidekicks.
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  • “co-bots,” which work alongside humans to extend and improve performance, taking the burden off human workers so they can handle more demanding responsibilities.
  • 3D facial 2fauthorization, like the technology used to unlock your smartphone, can be employed to recognize guests and address them by name, adding a sense of personalization and high-class service. 2f
  • Housekeeping 2fand sanitization may be the most demanded and high-ROI use of 3D robots. 2fRobots can manage in-room and common area cleaning tasks such as vacuuming and sanitation, while specially equipped 2funits can completely disinfect high-touch areas and items.
  • The cost of utilizing robot workers in these instances is often comparable or less than an hourly worker. Combine these savings with the elimination of sick days, injuries or other disruptions and hotel managers are left with a more cost-effective way to handle routine tasks.
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    There is often talk about how robots are replacing or eliminating hotel jobs. This article is a good balance of how human workers can co-exist with their co-bots (co-workers). ROI's on robotics are starting to pencil and this favors owners as robotics can help bridge the gap in labor shortages. Robotics can be used to do mundane and repetitive tasks (mostly cleaning and delivering items) and leave the more personal interactions up to the humans.
pjohn091

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 1 views

  • ction via the guests' mobile devices-only now, it won't be by dialing a number or sending a text message.
  • intera
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers
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    • Henrique Rodrigues
       
      The following article analyzes the relationship of mobile proximity marketing in the hotel industry and how it is very innovative in shaping different ways to interact with hotel guests and to drive revenues. Many things have changed in the last 10 years in the advertising and marketing industry as mobile devices became more of a pocket computer. Different technologies have been developed to use the full interaction possible with the customers and marketing had to be quick to make its own changes. The inception of proximity marketing allow the companies to be more effective and develop an interactive engagement. By changing the methods of communication, marketing can deliver and offer more information than it could ever be done before. One of the main ideas behind is to entice the customers and offer them exclusivity, giving the guests what they want. In exchange, hotels get to retain more loyal customers and also gain data and statistics that will help the hotel to stay relevant at all times. At the end of the day, the main goal is increasing customer engagement, exclusivity and interaction. So far it has been working just fine.
  • hoteliers can also measure the response of their advertisements, and advertising messages can be tailored based on the hotel or advertising partner's needs in real-time
  • this interactive marketing engagement is the marriage of digital and mobile marketing used to deliver content to guests' mobile devices in a contextually relevant environment
  • The messages are automatically delivered to the guest's cell phone whenever they approach a certain distance (from 3 to 300 feet) of the TV in their room, or any digital signage in the hotel property,
  • Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience:
  • new opportunity for hoteliers to increase revenues by advertising to a captive audience that craves information and interaction
  • it is clear that the future of hotel marketing is ready to evolve
  • offering hotels and advertisers increased customer engagement, interaction and exclusivity. B
  • y adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • allows digital signs to 'talk and interact' with nearby mobile devices, providing mobile users with information and incentives at exactly the time they need them
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive "new media",
  • an exclusive offer, rich media, loyalty promotions and incentives and a great deal more.
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers.
  • Two of the fastest-growing marketing channels today are mobile devices
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    This article discusses proximity marketing within the hospitality industry. Proximity marketing is a growing useful tool. Hotels are among those utilizing proximity marketing. As noted in the article and highlighted in yellow, proximity marketing allows the hotel to reach there guest after they check in. Following check in your phone can be used as increased access to the hotel. Proximity marketing is an enhancement which leads to increased innovation. Per the article proximity marketing is one of the most effective advertising tools to become available for hotels. Through proximity marketing messages are transferred to the guest cell phone. The cell phone access has the ability to lead to increased revenue. The hotel and guest can interact in new ways. This form of marketing caters to guest engagement, provides a new method of communication and allows for guests to receive information. Proximity Marketing is an innovative tool that I believe will continue and grow as the years continue.
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    This article serves to illustrate the effectiveness of proximity marketing as it is a way for businesses to carefully curate their messages based on customer interactions and in turn increase revenues through specifically targeted advertising campaigns. This digital marketing technique is designed to boost customer engagement and interaction and will enable the company to gain valuable insights to customer behavior.
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    Discussed are the uses of proximity marketing for the hotel industry. The ability to reach guests while on property and informing them of the services that are available as well offering special pricing and other incentives for returning to the property are all useful tools.
  •  
    MUST READ! This is a powerful summary of proximity marketing - and how it applies specifically to hotels. The article is rich in statistical data on how many guests use their cell phones, have a cell phone and what the opportunities are for a hotel to use this data. Interesting stat - 98% of guests turn on their TV within 5 minutes of entering their room. What a captive way to reach out to your guests!
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    Proximity marketing allows hoteliers to reach their guest in a more innovative way. When entering a hotel lobby or bar, a push notification can be sent to them advertising the brand. It can also be done in the hotel room via their TV. With an increase in cellphone usage, 91% of Americans will be easily reached electronically.
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    Mobile proximity marketing in my opinion will continue more vigorously in the future . This is a captive audience for the hotel to connect with its guests to upsell , inform , drive business to the brand and its affiliates as well as a great tool for guest retention . Undoubtedly , the cell phone has replaced Ipads and computers in the movement for vacation guests for example . A guest would usually not take their laptops to the pool area but will more often than not , take their cell phone. A popup Ad while walking by the boutique or an outlet can stir emotions to visit or purchase that was never planned.
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    This article discusses how, using proximity marketing and hotels can deliver relevant content to guests' mobile devices at moments of maximum influence, in a contextually relevant environment. With proximity marketing, hotels can advertise to a captive audience without leaving their property or hotel rooms. Messages can be tailored according to the hotel or advertising partner's needs in real-time.
jsanc478

Getting E-waste Right | Green Lodging News - 8 views

  • In the past decade, televisions have grown bigger, then flatter, then bigger again. The emphasis is on the new: buy now, because your old television is clearly, decidedly obsolete.
  • The demand for the current and the top of the line strikes a chord especially in the hospitality industry.
  • equal to, or greater than, those offered by their competitors.
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  • The result is a product cycle that matches the pace of innovation:
  • Between consumers and businesses, an estimated 50 million tons of electronic waste is disposed of each year. Some of that is recycled properly. The rest is not.
  • Nearly 400 million units of consumer electronics are sold per year. Relatively light regulations and recycling standards result in th
  • Multiple Solutions for Hoteliers Despite the doom and gloom, there are a multitude of solutions to the hospitality industry’s e-waste problem.
  • The remaining 86.4 percent made its way into landfills,
  • Old TVs and computer monitors contain lead, cadmium and brominated flame retardants; all of which are hazardous to personal and environmental well-being.
  • 90 percent of the e-waste that is recycled is sent overseas.
  • Developing countries have become ground zero for e-waste collection
  • . According to the U.S. Environmental Protection Agency, only 13.6 percent of all e-waste was recycled properly in 2007
  • That hotels upgrade their televisions is not an issue as long as their existing units are recycled properly
  • It starts with awareness:
  • Then hoteliers can move to change a different statistic:
  • , hoteliers should seek out domestic recyclers and take care of their e-waste recycling with proven, safe commodities.
  • Environmentally responsible, eco-savvy hotels are in vogue right now, appealing to customers with promises of sustainable travel and accommodation
  • Sustainable building materials, recycling services and even linen reuse programs are tangible ways for guests to see that their hosts are eco-conscious.
  • Green Hospitality with a Backbone
  • Green hospitality makes money, but it mustn’t be without a backbone.
  • Actual green hospitality outweighs the appearance of green hospitality
  • organizations hop on the sustainability bandwagon, it is more important than ever that recycling becomes permanent,
  • This means actively looking for and implementing recycling solutions, not simply shipping our problems overseas.
  • e recycle and reuse more than ever. B
  • E-waste recycling, for most people and companies, is not a day-to-day occurrence, which means we should be ready to handle it when the time comes
  •  
    This article is based on how we can improved e-wastes on doing little changes that will benefit on our future. Most of the e-waste is not recycle properly, we buy things after things and more after more, every time a new technology comes up there is the motivation on buying what is the lasted cool technology, and what about what we have , where does it go ? to the trash or recycle, but we do not know where that recycling goes, I believe learning more about it will help on our routine of how to recycle better and help with this process to proceed right.
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    We quickly move to 'next' as far as technology goes and rarely think about how to get rid of it when obsolete. In the Caribbean for example, there are not may recycling plants for e-waste, in fact, many rarely do recycling on a whole. In the Turks and Caicos, disposing of a television or a phone is as simple as throwing it in the trash among everything else. What happens next? It goes into the landfills and there they lie. Imagine the toxic waste from over 40,000 inhabitants on a small island. While moving with the crowd seems to be the way of the world, I believe government entities must act swiftly in ensuring e-waste is disposed of correctly to preserve this island and its inhabitants for generations to come. The technology should not outpace the disposal thereof.
artandmer

Beacon technology of the future - HOTELSMag.com - 1 views

  • Using devices that emit Bluetooth Low Energy, messages are pushed to mobile apps
  • The technology uses data and location awareness to ping guests with personalized alerts
  • guests do need to download the Marriott Rewards app
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  • For hotel guests, beacons deliver pertinent and interesting information right to their handheld devices. For hotels, beacons can drive more sales in ancillary departments like spa, F&B, and the gift shop
  • All that big data gets stored and sorted and analyzed and hopefully churned out into an even smarter marketing plan.
  • proprietary app to track inventory, particularly with items loaned to guests such as rollaway bed and cribs. The technology even integrates with the hotel’s property management system.
  • using beacons for quicker employee response time (the device can be embedded in the name tag, and whoever is closest to a guest room that’s the source of a request can complete the task) is a smart and easy use of the technology to increase operational efficiency.
  • outfitting visiting vendors to the hotel with ID cards containing beacons so as to keep track of their whereabouts.
  •  
    Beacon technology is an important part of a personalized eMarketing strategy. The technology pings guests through an app to solicit a financial transaction. This increases app engagement and app retention and increases brand loyalty when done right. This article points out some uses for beacon technology beyond the obvious goal of driving sales into hotel restaurants, spas, or golf courses. Hotels have been successful using the technology in tracking hotel assets (i.e. luggage carts and room service trays), to tracking vendors on property, to determining which employee is most able to quickly deliver an item to a guest. I think beacon technology, when integrated with a PMS, could be used to increase loyalty program enrollment by identifying non-member guests and prompting them to enroll at opportune times during their stay (i.e. right after check-in or just prior to check-out).
imgonnarecit

Cloud Computing Is Becoming the Default Setting for Enterprise Business - 1 views

  •  
    " It is a reasonable argument that the only reason millions of workers have been able to successfully work remotely over the past year is because cloud computing has reached a level of maturity that now makes working without the cloud unthinkable. Microsoft 365 is arguably the most widely used. Cloud computing is no longer a choice, but rather the default position of any organization that wants to remain competitive. The number of ShareGate desktop users performing on-premises SharePoint upgrades decreased by 19.7 percent in 2020. On-premises operations decreased by 60.63 percent. Operations to migrate from on-premises to the cloud increased by 37.2 percent. Cloud-based operations jumped by 50.1 percent. Cloud-to-cloud migrations increased by 67.9 percent and included the transfer of 144 percent more terabytes of data in 2020 versus 2019. Microsoft also made significant investments in industry specific certifications in financial services, energy, health and manufacturing to meet the stringent requirements of these heavily regulated environments, making it an even more attractive option for enterprise clients. He pointed out that companies that need extreme low-latency transactions, have geographical proximity restrictions or highly secure data handling needs should consider traditional methods as well as the cloud While security is improving, some old and new attack vectors remain for cloud-based applications. That threat landscape will continue to grow as the market for cloud and SaaS networks and platforms expands and bad actors follow the money. The cloud service providers are asking businesses to trade off convenience for control. That will never happen. Further, there is only one cross-cloud provider standard, K8. The other area in need of standardization is security notification. Every cloud provider reports security events to customers separately, with different languages and syntax. Cloud consumption is linear but cloud security notification is exponential.
kyleemcroberts

What is E-Marketing? Features, Types & Advantages | Marketing Tutor - 0 views

  • Web marketing, digital marketing, internet marketing or online marketing; all of these words are synonymously used for E-Marketing.
  • technologies and media to connect customers
  • e-marketing has become a very important part of the marketing strategy of different companies.
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  • E-marketing is Cheaper than Traditional Marketing
  • Cost-Efficient.
  • how much sales the business has been made as a result of e-marketing.
  • Instant Response
  • Tangible ROI
  • Disadvantages of E-Marketing
  • ability to collect a wide range of data about your customers.
  • feedback from your target market.
  • Personalized Marketing.
  • exposure
  • e-marketing is that it’s accessible from everywhere across the globe.
  • increase the number of visits
  • No risk at all.
  • competition
  • Privacy & Security Issues.
  • Price competition also increases with higher transparency.
  • fast-changing technological environment,
  • cost is very high.
  • Types of E-Marketing
  • Email Marketing
  • efficient and effective
  • cheap but also very effective.
  • Social Media Marketing
  • Directly communicating with your customers can increase brand loyalty.
  • dependent on technology
  • Video Marketing
  • Video marketing is very effective if it conveys the right message to the right audience. 
cleon087

Green IT | Green Hotelier - 2 views

  • Reducing energy, emissions and waste are concepts that have been around for many years, but one area that is often overlooked is information technology (IT).
  • it was estimated that 360 million computers were manufactured.
  • quiring over 10 times its weight in fossil fuels to make.
    • cleon087
       
      Computers waste a lot of energy and parts
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  • 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water.
  • consuming 15% of the total electricity used in offices
  • 50 million tons of e-waste was generated worldwide, but only 13% was recycled. US Environmental Protection Agency
  • Reusing working computers is up to 20 times more energy-efficient than recycling them
  • hich utilises the naturally cool environment below ground to reduce power consumption, and increase energy efficiency.
  • o date, more than 28,761 IT assets have been recycled (waiting for latest stats), which equates to 629,408lbs of e-waste diverted from landfill.
    • cleon087
       
      I wonder where is the recycling actually taking pace
  • Big hotel companies have wised up to the costs involved in operating inefficient hardware and are driving system changes to cut wasteful expenditure.
  • nt. A data centre’s life expectancy is relatively long so it is imperative it is built to the highest standards in terms of efficiency as any excess energy use will lead to significant cost implications over the years.
  • most energy-efficient data centre possible.
  • Get the right equipment.
  • Only get the data storage capacity that is currently required and forecast for the lifespan. Many d
  • Don’t have servers or equipment that will not be used.
  • , such as water cooling.
  • Data centres last 30-odd years and you can’t go back in and fix them, so they need to be efficient. Over time, this saves money as they run efficiently. Servers have to be Energy Star-compliant or I won’t even talk to vendors.”
  • cloud computing
    • cleon087
       
      We discussed this in class about the benefits of it.
  • e. Once you know what’s using the power, focus on why and whether it’s possible to reduce consumption. Spotlight on Fairmont Hotels & Resorts - T
  • into account not only the initial outlay cost of hardware, but also the running costs.
    • cleon087
       
      It's not only important to know the start up cost but what it cost to maintain it.
  • e up to 30% more energy, making it significantly more expensive when looking at the total cost of running that appliance during its lifespan.
    • cleon087
       
      It doesn't seem obvious but getting something cheaper will cost heavy in the long term.
  • investigate options to upgrade with the latest energy-efficient components to extend appliances’ working life and efficiency
  • Green labels
  • allows a single user to access several physical devices on one terminal. A computing device dedicated to an individual member of staff or allocated for one software application is highly inefficient and expensive. Virtualisation consolidates resources, requiring less power and cooling.
  • is to reuse, not recycle
  • and flat screens often being replaced well before the end of their shelf life and ending up in landfill, it’s imperative that the most is made of these materials by reusing them productively.
    • cleon087
       
      Normally people just upgrade because something new came out instead of using it until it stops working.
  • Dumping e-waste on developing countries was until recently commonplace, and it has caused huge environmental problems and harm to human health in countries such as Ghana and China. But new legislation, including the EU WEEE Directive and the 2010 US Responsible Electronics Recycling Act, has stopped countries from being able to export e-waste.
  • dopted a scheme where the cost of recycling an electronic item is included in the purchase price. In Switzerland, they’ve been able to return all electronic waste to their place of purchase since 2005, and in the European Union, Taiwan, South Korea and Japan manufacturers must by law recycle 75% of the e-waste they produce.
  • Smaller, more efficient processors.
  • which have greater memory storage capacity while requiring less energy and space. They are due to be on the shelf in about three years.
  • pecialist data centre design.
  • all sizes are starting to view IT outsourcing as a viable option to gain flexibility and reduce short-term costs and increase transparency of cost structures and processes.
  • 6. Water cooling
  •  
    Green IT is an aspect of technology that many people do even consider when thinking about sustainability. According to Computer Aid International, "The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time." This statistic alone should be enough for us to take action. Marriott has started taking action, however. They created an underground data center where the power consumption goes down and efficiency goes up. Cloud computing is also a massive help due to the fact that the physical software wont be on the desktop computers or laptops being operated so the power consumption will be lowered there as well.
  •  
    Green IT is an aspect of technology that many people do even consider when thinking about sustainability. According to Computer Aid International, "The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time." This statistic alone should be enough for us to take action. Marriott has started taking action, however. They created an underground data center where the power consumption goes down and efficiency goes up. Cloud computing is also a massive help due to the fact that the physical software wont be on the desktop computers or laptops being operated so the power consumption will be lowered there as well.
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    This article focuses on the importance of having green IT in business. It shows example of other hotels that have already adopted green IT. Not only this but it offers tips for businesses that are looking to adopt green it. It highlights the issue of recycling computers instead of reusing it . They recommend to use the appliance until it doesn't work.
mmoutsatsos

Digital Transformation in the Hospitality Industry | Boston Hospitality Review - 0 views

  • We are now experiencing the fourth industrial revolution, a period marked by emerging technologies such as artificial intelligence, robotics, virtual reality, the Internet of Things, and fifth-generation wireless technology.
  • The recent Covid-19 pandemic has accelerated this digital transformation resulting in a widening technology-mediated customer experience.
  • Service robots are “system-based autonomous and adaptable interfaces that interact, communicate, and deliver service to an organization’s customer” (Wirtz et al., 2018, p. 109).
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  • The core interactive and communicative features differentiate service robots from other self-service machines, which result in unprecedented human-technology interactions in the hospitality industry.
  • he service production process, disinfection robots, which emit UV light to kill viruses and bacteria, were announced to be used in airports and hotels worldwide to ensure a safe and clean environment (Greg, 2020).
  • The robots drive around autonomously in high-touch public areas and select rooms at the hotel, removing all airborne viruses and bacteria. As an extension of the hotel’s “SmartStaySafety” operation, the use of UVD robots not only provides a safe environment but also assures guests that they are being protected. 
  • In
  • the service delivery process, service robots assist frontline staff in a sequence of service encounters. For instance, the robot concierges assist employees with guest greetings upon arrival, transporting luggage, guiding guests, and delivering room service.
  • service robots can effectively respond and interact with guests, even in multiple languages. 
  • While robots make significant contributions to operational efficiency, they also raise concerns.
  • Service robots are still novel in hospitality. Their ability to cope with unexpected, dynamic conditions remains to be fully explored.
  • If guests do not follow the pre-set route, service robots may fail to respond, which can lead to a service failure.
  • AI-powered online chatbots are also employed to provide swift answers to customers via live chats.
  • provide customers with immediate responses 24 hours a day, significantly improving customer engagement.
  • customers believed VR simulations would be the best tool for hospitality operators to create a compelling customer experience.
  • VR can make a huge difference in a customer’s booking stage.
  • Through the digitally accommodated environment, customers can have a much clearer sense of what they are expecting, thus attracting more prospective customers.
  • VR application is the virtual tour video,
  • This not only offers customers a chance to experience prior to booking, but also allows the hospitality business to benefit from the “try before you buy” marketing strategy. 
  • Unlike VR, which puts customers in a completely virtual environment, augmented reality (AR) is about enhancing the physical environment and the experience of exploring one’s surroundings in real-time.
  • The current applications of AR in hospitality are largely for entertainment and practical purposes.
  • One example is the Best Western Hotel Group’s experiment with AR and Disney stars.
  • Another application of AR is indoor navigation
  • Internet of Things (IoT) refers to “an ever-growing network of connected devices which communicate with a central server as well as with each other” (Car et al., 2019, p. 163).
  • IoT provides integrated services, such as automated door locks, light switches, electric blinds, and voice-assistant devices, which are connected on a network.
  • These allow customers to control or monitor their devices from a central server, such as a mobile phone or a tablet. 
  • For example, customers can use their mobile phones for self-check-in and check-out.
  • Rooms also become “smart” with the help of IoT, which is also called the “connected room” at Hilton hotels.
  • Customers can also use voice-controlled assistants, for example, the Amazon Alexa, to control those in-room features, and order food or drinks, which can be delivered by autonomous delivery robots.
  • In addition, devices, such as luggage carts with GPS function and sensors in the parking lot, can help customers to locate their luggage and cars. Thus, IoT helps improve service processes and makes customer experiences smoother.
  • It obtains real-time data through continuous tracking from various devices, as well as a collection of customer information that was previously unavailable, such as preferences, routines, and habits (Marek & Woźniczka, 2017).
  • there are several emerging issues that hospitality practitioners must take into consideration when embracing digital technologies, which include security, privacy, costs, and human touch in hospitality. 
  • IoT with locational information can send real-time personalized recommendations to customers based on their stored preferences.
  • IoT can collect customers’ preferences for in-room features, and the data can then be used to customize the room settings for their next stay.
  • Security is a fundamental issue in digital transformation in any industry, including hospitality.
  • Also, t
  • he broad connection of various devices brings vulnerability to digital networks.
  • Thus,
  • hospitality managers must prepare for security implications of digital transformation, which can be accomplished by adopting high-security technologies to reduce software vulnerabilities, building resources to mitigate risk of cyber-attacks, and training employees on cyber-attack prevention.
  • Privacy is another important factor as highly personalized services rely on storing and tracking customer preferences and behavior through digital technologies.
  • a transparent, strict, and clear privacy policy clarifying what data can be collected and shared, and who can own the data, is necessary.
  • Another challenge is associated with the high costs of employing these digital technologies.
  • For small businesses, using digital technologies in their daily operations may require significant upfront investments.
  • it is becoming critical for hospitality businesses to consider what digital technologies would most benefit their business.
  • for small hospitality businesses, they need to prioritize what works best for them when adopting digital technologies.
  • the paradox between digital convenience and in-person experience.
  • hospitality, particularly in fine dining restaurants, customer-staff interaction is highly valued by customers.
  • it is important for hospitality businesses to strike a balance between digital convenience and in-person experiences
  • Key considerations include judging what services cannot be replaced by digital tools, preservation of the choice for customers to decide between digital or human services to maximize customer experience, and incorporation of interactive digital features in the process.
  •  
    This article talks about the current applications of 3 innovative technologies and how they are used in the hospitality industry.
sydneywolfson

5 Ways Biometrics Could Change the Hospitality Industry | RoomKeyPMS - 0 views

  • Biometrics aren’t just used to enhance the guest experience. They can also help create in-house efficiencies as well, such as with a biometric-based system to track when employees
  • First, by making guest rooms accessible only by fingerprint or facial scanning, it eliminates the needs to manage key card inventory and the headache of lost, stolen, or deactivated cards.
  • Skipping all check-in formalities may not always been an option, but fingerprint or facial scanning can help to expedite the process.
  • ...4 more annotations...
  • Check-in via facial recognition is already active at hotels in China. FlyZoo, a 290-room hotel located in Hangzhou, allows guests to select their floor and room during booking on their mobile app.
  • The use of biometric data can help to ‘announce’ guests, their information, and their preferences without them having to provide any additional information.
  • Requiring the use of a fingerprint to authorize any additional payments during a hotel stay, such as food and beverage orders, spa treatments, or in-room entertainment purchases, makes check-out billing quick and accurate.
  • As the population becomes more comfortable with the use of biometrics in everyday life — such as using our fingerprints or faces to unlock our mobile devices — they will come to expect that same ease of identity verification for other purchases or experiences, like travel.
  •  
    Nothing ground breaking from what we have already heard. But the lack of response from the majority of the industry to implement is astonishing.
  •  
    Rapid Check-in, Easy & secure payments, Personalized Guest Experience, Quick Payment all sounds really good but there's other uses, tracking employees.
  •  
    This article talks about the biometrics in hotels. For example, In China, there is facial recognition to check into the hotel. Facial recognition can also be used as a "room key" as well.
amoon008

Tackling Security Threats In The Hospitality Industry | MetaCompliance - 0 views

  • The hospitality industry faces vast security threats, making it a natural target for cybercriminals because of the value and volume of personally identifiable information that these organisations hold.
  • Marriott, Radisson Hotel Group, InterContinental, Four Seasons, and Hilton Hotels are just some of the major corporations that have hit the headlines in recent years as a result of a data security attack.
  • approximately 55 million online hotel bookings are affected by fraudulent websites and call centers posing as hotel websites, according to the American Hotel and Lodging Association.
  • ...7 more annotations...
  • The majority of all cyber-attacks can be traced back to a phishing email that tricks the victim into divulging their credentials or downloading malicious malware.
  • A study conducted by Intel found that 97% of security experts fail at identifying phishing emails from genuine emails.
  • many hotels becoming completely digitalised in a bid to gain competitive advantage and keep up with online travel agencies such as Expedia and Hotels.com
  • Worryingly, ransomware is evolving into a new type of threat where cybercriminals are not just encrypting data but are also stealing it and threatening to release it on the internet
  • In recent years, hackers have been deploying new tactics and Distributed Denial of Service (DDoS) attacks have been growing in popularity. This type of attack is an attempt to make an online service unavailable by overwhelming it with huge volumes of traffic from multiple sources to cause great damage. This can include loss of data, loss of revenue, reputational damage, and a loss of customers.
  • According to a survey, almost half (44%) of firms have experienced a significant, business-altering data breach caused by a vendor.
  • With the hotel industry increasingly prone to malicious cyber attacks, there are a number of ways organisations can combat cyber security threats
rnobl005

How This Wearable Tech Device Provides Custom Marketing at Large Events - 1 views

shared by rnobl005 on 15 Jul 18 - No Cached
  • How This Wearable Tech Device Provides Custom Marketing at Large Events
    • rnobl005
       
      I was hoping there would be a chance to share this article during the semester. This article from 2016 discusses an RFID bracelet that allows the event host to collect information on the attendees - however it doesn't have to be personal data, it's more about their interests and then using this information to create a memorable experience. Interactive marketing is a dominant force in the industry. Many consumers feel as though they need to connect to a brand before they work it into their lives. Technology can aid that process along.
  • On November 2 at the 50th Annual Country Music Association Awards in Nashville, a new tech product debuted that offers a different way for planners to communicate directly with their attendees
  • Hurdl has created a wearable device that has applications at a variety of events such as festivals, sporting events, trade shows, and fund-raisers. The brains of the wristband are housed in a circular LED button called a Pixl that attaches to the wristband. Guests receive a band upon arrival at an event, and then activate it by texting the unique code associated with their band to a phone number. In response, the guest receives a text that has an opt-in privacy policy and asks a series of questions created by the event host to gather the data they want for the event.
  • ...4 more annotations...
  • “The client can ask any question. 'What team are you cheering for? What’s your favorite song? How are identifying your gender?'” says Hurdl co-founder Betsy McHugh. “From that point forward, the event happens, and your wearable will light up based on your unique answers. For example, if Beyoncé wants to light up all the single ladies, or a sporting team wants to light up all the people who served in the military.”
    • rnobl005
       
      While the concept behind the bracelet can translate to almost any setting, the way each event using the technology is different which makes every experience unique.
  • create a meaningful communal experience
  • Once the guest activates the wristband via text, the event host can communicate directly with that person. “Now that we’ve built this one-to-one communication network … you get to not only be part of the experience, you can also can get a text from the host. It could say, ‘Go to the concession stand to get a free Coke for the next 10 minutes,’ or ‘Go to the merchandise stands and you’ll get 10 percent off,” McHugh says.
  • In a trade show environment, Hurdl’s algorithm can analyze the anonymized data to help sponsors and exhibitors target messaging to specific attendees.
ahyla001

WiFi Proximity Marketing: Strategies and how they work | Purple - 3 views

  • time comm
  • QR (Quick Response) codesWiFi (Wireless Fidelity)NFC (Near Field Communication)RFID (Radio-frequency identification)GeofencingBLE (Bluetooth Low Energy) beacons
  • Besides the end-users mobile device, a collection of location-based technologies (LBS) is needed to successfully utilize proximity marketing.
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  • The downside to using the QR code strategy is getting users to make the initial interaction and additional print material may be necessary. 
  • Businesses can utilize their free WiFi offering as a new channel for marketing directly to customers.
  • NFC tag uses don’t stop at the point of sale system, in fact, the knowledge gained from each purchase and interaction further improves the insights businesses have, meaning over time, customer segmentation and messaging become more focussed.
  • The definition of geofencing in proximity marketing is defined as the ability of a company to micro-target people based on the places they go.
  • For example, a sportswear brand may want to target those at a sports event and so will draw their geometric radius around the venue of the event. Patrons that attend with their devices ‘location-enabled sensors’ settings turned on are allowing their GPS to share their location data with their service provider (SP).
  • The convenience store chain attached BLE beacons to trolleys, and baskets to track customer movements when entering, leaving, and moving around its stores. With the movable and planted roof beacons in place, Nisa was able to accurately collect a large pool of geometric insights that fed into one central cloud for further analysis. From these gatherings, Nisa will have been able to understand customer dwell times and see which product aisles were most popular.
  • Geo-loyalty is a method of utilizing proximity marketing methods to boost customer loyalty and drive app usage for higher conversion and engagement rates.
  •  
    This article is about Proximity Marketing and the many different specific ways it may be applied. These applications include: QR Codes, WiFi, NFC, RFID, Geofencing, and BLE Beacons. In all of these cases, it is vital to proximity marketing that there be an end-user mobile device (such as an iPhone or Android) as well as location-based technologies. We are all fairly familiar with QR codes as those have become widely used during the pandemic. What we may not have considered though, is how logging into a WiFi gives a lot of information about you to the business, as well as a future means of communicating with you (assuming you made an account and/or gave them important information such as an email address). Geofencing is also really cool because it allows companies to set up a virtual boundary that collects data from mobile devices that pass through that boundary. This allows a business to truly know what kinds of consumers go in and out of whatever establishment the geofence outlines.
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