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da7327

7 Must Follow Rules for Perfect Hotel Wi-Fi - 0 views

www.securedgenetworks.com/...w-rules-for-perfect-hotel-wifi

hospitality software technology hotel booking business

shared by da7327 on 09 Sep 17 - No Cached
  • In a 2013 Study, Forrester Research concluded that out of those polled, 94% agreed that above anything else, they wished all hotels offered quality wifi throughout the hotel and in their rooms.
  • Understanding exactly what factors are most critical to your guests when using wireless connectivity will help you to create a network that is designed to support those exact wants and needs.
  • At the minimum, your hotel will need: A Firewall Role-based access control Profiling IDS/IPS
  • ...3 more annotations...
  • If your goal is high-performance, which it should be, then placing your APs down the hallways is the last thing you should do.
  • Your wireless system should incorporate a network management system and for many hotels some level of managed support to provide services like: Monthly health checks Firmware reviews Scheduled system tests Tier 2 support Proactive alerts Threshold based triggers And Client tracking to name a few
  • Wi-Fi as a Service offers many benefits,
  • da7327 on 09 Sep 17
     
    The most desired amenity is not a comfy bed, good location its actually something we can not without, fast and secure Wifi!  Studies show 94% agreed that above every other amenity they wished all hotels offer quality wifi. But not all hotels offer high quality wifi which leads to more spending to fix issues, and poor guest experience. The article mentions how to build a good wifi network from the ground up first thing is Security comes first. Creating a secure system for what your guests needs. Next, comes planning for capacity. Planning for this means plan for what applications your guest use. Then comes access point placement. Where should the network stream from that is the most effective?  Now comes listening to your guests regarding the wifi connectivity and keeping up with demand which all ties into choosing the right partner to setup your wifi connection. It is surprising that out of all the lavish amenities one would like 94% want high quality wifi. In these times without internet connection, it feels as if were in the stone age. The article talks about the importance of having high quality wifi for guests to have a great experience which we cannot stress enough of the importance. The first step of establishing a good wifi network is to do a needs analysis of your guests what type of apps will they use? If its normal email, surf the web you can build a standard network, but if its high data usage like video apps then you have to establish a higher connection. With all this having a shared network is always risky so you have to have the most secure network one can have so you don't Put your guests in cyber harm's way. An effective way for hotels to manage all this is to contract with a wifi company so they can manage, provide and upgrade as needed. So the importance of choosing a right partner that knows your guests' needs is important. Hotels rely so much on keeping up with technology from being able to check in online, manage hotel guests services, and j
jalilahst

What is Network Redundancy and Why Does It Matter? - 0 views

www.vxchnge.com/...network-redundancy-explained

shared by jalilahst on 14 Mar 21 - No Cached
  • Network redundancy is the process of adding additional instances of network devices and lines of communication to help ensure network availability and decrease the risk of failure along the critical data path.
    • jalilahst
      jalilahst on 14 Mar 21
       
      Defines Network Redundancy.
  • Redundancy in networks helps to eliminate single points of failure to ensure better network stability and uptime in the face of events that would otherwise take th
  • e network offline
  • ...11 more annotations...
  • A fault-tolerant redundant system provides full hardware redundancy, mirroring applications across two or more identical systems that run in tandem
    • jalilahst
      jalilahst on 14 Mar 21
       
      1 form of redundancy that data centers use.
  • fault-tolerance redundant systems are complex and often expensive to implement.
    • jalilahst
      jalilahst on 14 Mar 21
       
      Disadvantage to fault tolerant redundant systems.
  • If something goes wrong with one server, the backup servers take over and restart applications that were running on the failed server.
    • jalilahst
      jalilahst on 14 Mar 21
       
      How high availability works, the 2nd form of redundancy that data centers use.
  • it does tolerate a certain amount of downtime in that there is a brief loss of service while the backup servers boot up applications.
    • jalilahst
      jalilahst on 14 Mar 21
       
      Disadvantage to high availability software based redundant system.
  • create a network strategy that reviews existing infrastructure.
    • jalilahst
      jalilahst on 14 Mar 21
       
      First steps of network redundancy plan.
  •  Well-maintained UPS systems can ensure that servers can switch over from electrical power to backup generator power without losing any data or applications.
  • the best places to replicate and store data so it can be easily accessed in the event that other redundant systems fail and the main network goes down. By using more than one data center, companies can ensure that even if some disaster occurs, they will be able to carry on with minimal disruption.
    • jalilahst
      jalilahst on 14 Mar 21
       
      The importance of backing up data offsite.
  • They can test different connections by physically disconnecting hardware to make sure failover occurs as anticipated. If things do not go as planned during testing, data center managers then create an after-action report that lists the items they need to fix as a result of the testing.
  • creating incident response plans that can counter them is crucial for ensuring network resiliency in the face of modern cyber threats. Network redundancy can be a crucial aspect of many cyber incident response plans.
  • attacks are a type of cyberattack where the goal of the attacker is to render a target network or service unusable
    • jalilahst
      jalilahst on 14 Mar 21
       
      DDoS definition
  • By blending a variety of ISPs, data centers can leverage their connectivity to help reroute network services when a DDoS attack is underway. vXchnge’s vX\defend, for instance, uses diverse traffic routing options to identify and bypass volumetric attacks without compromising bandwidth or increasing network latency.
    • jalilahst
      jalilahst on 14 Mar 21
       
      prevent DDoS attacks by implementing redundant networks with flexible internet access.
  • jalilahst on 14 Mar 21
     
    Network redundancy is the process of enhancing network devices and lines of communication to help safeguard network availability and decrease the risk of failure along the critical data path. Redundancy in networks purpose is to help eliminate specific areas of failure to guarantee better network stability and availability when the network would otherwise be offline. Optimize network redundancy by backing up data offsite and conductions frequent test to measure its durability and maintain it. Protect the network from malicious attacks is also important. By creating plans for when attacks occur by rerouting network services.
vickychapas2021

10 Things You Should Know About Recycling Electronics - 1 views

www.familyhandyman.com/...ow-about-recycling-electronics

technology hospitality Software tech e-waste

shared by vickychapas2021 on 11 Apr 21 - No Cached
  • The Environmental Protection Agency estimates that only 15 to 20 percent of e-waste is recycled,
  • the rest of these electronics go directly into landfills, incinerators and are illegally exported to developing countries
  • These foreign junkyards hire low-wage employees to pick through the few valuable components of often toxic old machines.
  • ...9 more annotations...
  • The E-cycling Central website allows users to select their state and city to find a trusted recycler nearest them.
  • Reuse is always more environmentally sound and will give devices an extra couple years of usability.
  • One is called the e-Stewards Standard for Responsible Recycling and Reuse of Electronic Equipment, known as e-Stewards, and the other is called Responsible Recycling (R2) Practices, known as R2.
  • If an electronics recycler has either one of these certifications they are typically more trustworthy than a recycler without one.
  • With that being said, it is best to recycle your electronics as soon as you know you are done using them.
  • Before you recycle or donate your computer or cell phone, be sure to erase your data from the device.
  • CRT TV’s, printers, cartridges and many large home appliances are dangerous to recycle, so consumers should expect to pay a small fee to recycle them.
  • Don’t throw nickel cadmium batteries in the garbage! They’re made from poisonous materials that can harm the environment—and they also need to be recycled.
  • cell phone batteries can be used to make new smartphones and batteries, while zinc and aluminum from laptops and tablets can be used for metal plates, jewelry, cars or art.
  • vickychapas2021 on 11 Apr 21
     
    This article explains what e-waste is and how we as consumers can help recycle our e-waste. We should recycle products we know we won't use anymore because technology depreciates. When we decide to recycle our e-waste we should ensure that they are reputable. Throwing certain things in the garbage is toxic to the environment and thus we should make sure to recycle all technology instead of tossing it into the landfill.
mcont036

Will Amazon's New Palm Recognition Become the Next Popular Biometric Technology? | By L... - 0 views

www.hospitalitynet.org/...4101032.html

biometric technology hospitality

shared by mcont036 on 09 Jun 21 - No Cached
  • Amazon recently introduced a new biometric payment device, Amazon One, in two of its Go stores in Seattle. Shoppers can now enter and pay at cashier-free Amazon Go stores by scanning their palms.
  • Amazon One enables consumers to avoid touching the surfaces that others may have touched earlier.
  • Places with high foot traffic, such as stadiums, restaurants, retail stores, office buildings, and any gated or secured facilities, could benefit from the device.
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  • Some believe that palm recognition is a less-risky biometric technology because our palm is not as easily observable as our face or ear print.
  • Technology-wise, palm recognition does not need to solve some of the unique challenges that facial or fingerprint recognition encounter. For instance, not all devices using facial recognition can tell the differences between identical twins.
  • Amazon One will store consumers' palm data in the cloud, and they can choose to remove the data later.
  • mcont036 on 09 Jun 21
     
    Amazon has introduced a new biometric payment device that works by having shoppers scan their palms. This is similar to the Amazon Go app where shoppers can set up a credit card and scan the app on the way into an Amazon store. Palm scanning works well in a the current climate where people do not want to touch things others have also touched. This technology could be implemented and work well in places with high foot traffic such as stadiums. Palm scanning also has some security advantages. Palms are not as easy to observe and read as faces and not as commonly used as fingerprints. The data will be stored in the cloud and consumers have the option of removing it later, which helps some feel safer with regards to security concerns.
Angelica Saez

Doing More with Less, How Hospitality Management Teams Take Advantage of Touchless Tech... - 0 views

www.hospitalitynet.org/...4098771.html

shared by Angelica Saez on 17 Jun 20 - No Cached
  • "Reduced staffing levels will mean more work is falling to management and executive level teams. This, combined with new social distancing mandates and guest health concerns is creating the new guest journey, one that relies more on technology than ever before." Technology that can take the pressure off management and provide integration across property operations at every point of contact will help organizations manage through lower staffing levels without compromising guest experiences.
  • or the past several years, Maestro PMS has offered users a variety of integrated modules, touchless tools, and apps that reduce or eliminate the need for physical contact. Online web and mobile guest registration check-in, online prepayment portal, express mobile check-out and electronic signature capture support a touchless guest journey and eliminate several unnecessary points of contact.
  • Mobile-key guestroom access combined with web registration check-in lets guests forgo personal front desk contact at check-in.
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  • For more information on how to deliver a mobile strategy to support the guest journey you may click on the Maestro PMS' Guest Engagement white paper.
  • The Maestro Property Management System delivers flexible and scalable deployment options with an identical full-featured web browser or windows solution available in the cloud or on premise. Maestro's revenue-generating hotel management software tools and services increase profitability, drive direct bookings, centralize operations and provide personalized and mobile guest service tools to enhance the guest experience. Click here for more information on how to engage and socialize with Maestro PMS.
  • Maestro is the preferred cloud and on-premises PMS solution for independent hotels, luxury resorts, conference centers, vacation rentals, and multi-property groups. Maestro's PCI certified and EMV ready enterprise system offers 20+ integrated modules on a single database including web and mobile apps to increase profitability, drive direct bookings, centralize operations, and enable operators to engage guests with a personalized experience.
  • Angelica Saez on 17 Jun 20
     
    This article explains a new way that hotels and different companies will be using a new PMS. This PMS will make it easier for the guests and businesses, due to a touchless way of traveling. Due to the challenging times that we are going through at the moment. This is very safe way for all people to still be able to visit hotels and have a great vacation.
kmira026

Why You Should Take a 'Wait-and-See' Approach to New-Product Launches - 0 views

www.entrepreneur.com/...296085

shared by kmira026 on 06 Feb 20 - No Cached
  • While most inventors would love to create something completely new, that's not always necessary. Often, it's enough -- and a brilliant marketing tactic, even -- to imitate your rivals and then add a few tweaks.
  • Pandora used imitation and a delayed launch to woo paid streaming-service users with the promise of a more personalized experience.
  • Instead of being first to the marketplace, being last may actually present more opportunities and stability.
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  • Regardless of the solution they eventually offer, entrepreneurs who hang back can avoid early fatal flaws that interrupt fantastic consumer experiences.
  • Poor marketing, uber-techiness and overspending.
  • 1. Watch, look and listen.
  • 2. Use negative sentiment to your advantage.
  • Capitalize on negative press swirling around your competition by waiting to release a similar product.
  • While we love a story of bold innovation, innovation doesn't always keep the lights on. Sometimes, it's far wiser to come in second or third where the spotlight is less blinding -- there, you can see where you're going.
  • 3. Differentiate yourself through great execution.
  • As you read through social media posts and dig into articles on your competition's products, figure out where things went awry. Make sure you don't stumble over the same roadblocks.
  • Apple has merely found a smoother path to streamline a service people want and already use
  • Lyft and Uber have been entangled in a fight like this for a while.
  • When President Donald Trump's travel ban rather circuitously led to #DeleteUber momentum, Lyft took advantage of the opportunity to outshine its rival. Not only did Lyft donate to the American Civil Liberties Union, but it has also enjoyed a 7 percent increase in customers since January 29. Lyft wasn't hasty, and it swung with the popular sentiment pendulum.
  • You might think you have a revolutionary product, but what if the market disagrees? If your top competitor just released a similar product and its sales are flailing, you owe it to yourself to analyze what's happening. Could it be that the market for your product just doesn't exist yet? If so, how can you pivot so you can produce an actual game-changer, not a wannabe?Segway knows all about this challenge: It discovered its product's market was limited by cost and individual desire. By the time it was put to bed, it was no longer a technological marvel -- it was just a punchline. Chances are good that leaders of a company waiting to market a Segway-like creation put plans on hold when they saw the fallout and chose to execute their innovations differently.4. Do the common uncommonly well.
  • leapfrogged over the issues plaguing its competitors, solidifying itself as a smarter, less-glitchy solution for music lovers, thanks in part to what it's calling the Music Genome Project.
    • kmira026
      kmira026 on 21 Sep 20
       
      benefit of wait and see approach
  • augu010 on 06 Feb 20
     
    This article goes into being patient when it comes to launching a new or similar product. Many companies try to be a trendsetter but sometimes taking the backseat is much beneficial. Startup and trial and error runs are ultimately decreased. Reviewing the feedback of others on social media outlets can help make sure you don't stumble over the same issues.
  • mfont039 on 16 Feb 20
     
    This article explains why a wait & see approach is sometimes the best approach for some companies before launching a product in a very competitive market which already has a company providing the same product to consumers. Many companies have waited to see what issues consumers are complaining about when their competitors have launched a product to later launch a better product better than that if the competitors. Such companies are Pandora versus Apple Music, Lyft versus Uber, Apple Cash versus Venmo, QuickPay, and Square Cash.
kristenagosto21

AI in the Hospitality Industry: Pros and Cons - Hotel-Online - 0 views

www.hotel-online.com/...itality-industry-pros-and-cons

shared by kristenagosto21 on 08 Feb 21 - No Cached
  • AI can assist hospitality professionals to improve the experiences of travelers. In fact, the use cases of AI in the industry is quite impressive, and the technology seems to be well-positioned to enable people to enjoy their stay.
  • Six service delivery robots perform such duties as taking amenities to guest rooms and patrolling the buildings. According to reports, the company has saved the security team 111 manhours, as human employees could now watch live footage provided by robots instead of monitoring the facilities themselves. In addition to saving time, the robots also help with handling unexpected staff absences and high occupancy periods more effectively
  • Pro: The Ability to Enable Travelers to Research Travel Options with a Chatbot This one is also about personalization. A recent study done by Booking.com revealed that 75 percent of customers preferred self-service options to get answers for simple requests, which makes chatbots a perfect option in this case.
  • ...3 more annotations...
  • According to ChatbotGuide.org, Booking.com’s chatbot is capable of handling about 50 percent of users’ post-booking accommodation-related requests. In case it can’t provide an appropriate answer, it redirects the user to a human customer service team member.
  • Con: AI is Still Developing Even though AI has made tremendous progress in recent years, the field is pretty much in its infancy. In fact, Andrew Moore, Google’s vice president and an AI leader, has the following to say on this matter, according to CNet: “AI is currently very, very stupid… It’s not something we could press to do general-purpose reasoning involving things like analogies or creative thinking or jumping outside the box.”
  • Con: Data Privacy Issues This is one of the most pressing concerns that all businesses looking to take advantage of AI will face. Data collected by the technology during interactions with users can be potentially used for other purposes, therefore, the risk of data privacy violation is involved.
  • kristenagosto21 on 08 Feb 21
     
    In this article, Donald Fomby discusses the Pros and Cons in the Hospitality Industry by giving great examples of AI being used in the industry today.
cleon087

19 Event Trends You Need to Know for 2020 | Social Tables - 0 views

www.socialtables.com/...event-trends

hospitality

shared by cleon087 on 09 Oct 19 - No Cached
  • Planners should adjust budgets to a
  • nticipate higher rates, and book event space as early as possible.
  • This year’s mantra is “book now!” The longer you wait, the more you’ll pay. Or even worse, you won’t find a viable space for your event.
  • ...52 more annotations...
  • Planners will try to book events further in advance. This leaves hotels and venues in a pickle: Taking early bookings could mean missing out on higher-value events later.To avoid missing out on revenue, hotels and venues need to segment business intelligently. That way, you can avoid the pitfalls of traditional lead-scoring biases that hurt RFP management.
  • In 2020, brands will invest in events as a marketing channel. In fact, in a recent event marketing survey, 52% of respondents said that event marketing drove more business value than other marketing channels. (Only 8% said it drove less business.)
  • Planners should create ample private meeting spaces and “collision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
  • Large, minimalist spaces with easily accessible bars are the perfect recipe for a networking event. Venues like this can use the networking angle to promote event space to corporate clients.
  • These attendees blend the worlds of business and leisure. It’s given rise to a new, multi-generational segment that drives destination decisions. (See: our Hotel Market Segmentation Guide for more on this.)
  • Attendees want more control over the event agenda. In fact, 96% of the Social Tables audience believe events are expected to be more personalized than ever.
  • 16. Sustainability will be center stage at events.
  • For proposals, try showcasing multiple event-specific variations. This adds value for the planner by helping them better meet their event objectives, while adding value for the hotel or venue as an upselling technique.
  • According to Billboard, there over 800 annual music festivals in the U.S. alone, and they attract 32 million attendees in total. 14 million of those attendees are (surprise, surprise) millennials.
  • At smaller levels, adding performances to the agenda can go a long way in engaging attendees. However, for larger events, creating a festival-like atmosphere requires access to a variety of spaces that are exclusive to one group.
  • A bigger focus on wellness could revolutionize F&B — replacing beef with the proverbial Brussels sprout.
  • While you don’t need to offer 11 choices for every hour, you can empower attendees to mold the event to meet their individual needs.
  • Sustainability initiatives are your chance to make a positive impact while painting your brand in an equally positive light.
  • Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
  • Industry Performance TrendsAttendee Experience TrendsMeeting Destination TrendsEvent Technology TrendsMeeting Design Trends
  • Demand will continue to outpace supply
  • be dynamic, you have to be flexible, and–above all–you have to be in tune with attendee desires.
    • cleon087
      cleon087 on 27 Jul 20
       
      This takes a special person and not everyone can so this.
  • Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
  • predicts 5-10% growth in demand. At the same time, the development pipeline is slowing.
  • It’s also the spontaneous conversations that come with serendipitous networking.
    • cleon087
      cleon087 on 27 Jul 20
       
      It's important to be connected because that is what sets you apart.
  • nticipate higher rates, and book event space as early as possible.
    • cleon087
      cleon087 on 27 Jul 20
       
      Rates constantly vary and it is important to be up to date and book ahead of time.
  • At the same time, face-to-face time takes a hit — making it a more treasured commodity in our modern world.
  • redict it’ll grow about 2.41% in North America. CWT expects an even higher hike of 3.7%.
  • Planners should create ample private meeting spaces and “collision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
    • cleon087
      cleon087 on 27 Jul 20
       
      I like this idea because it makes people talk to each other and not be seating all the time.
  • Why? Well, take the speed of your current 4G LTE smartphone internet and multiply it by 1,000. (Think: putting the Millenium Falcon into hyperdrive.)
  • For events — especially large-scale events — sustainable initiatives are now the expectation.
  • Fast, reliable WiFi will soon become the norm, opening up new engagement opportunities and nontraditional venues for events.
  • “I think many hoteliers will be unhappy with the significant investments they are making now into cabling that will become obsolete just as soon as 5G launches.”
  • Apps present an opportunity for personalization and engagement at each stage of the event lifecycle.
  • Hotels and venues are developing sophisticated apps that enhance the in-venue experience. Whether it’s Wembley Stadium’s virtual tour guide or Marriott’s sophisticated in-app chatbot functionality, branded apps are adding value in multiple ways:
  • everage lobbies, rooftops, and other communal areas for networking events.
    • cleon087
      cleon087 on 27 Jul 20
       
      Depending on the type of the event, is what makes you decide what to highlight about the space or not.
  • Because today, 86% of consumers expect companies to act on social and environmental issues — and they’re more than ready to vote with their dollars.
  • 0% of event planners reported that their jobs require more experience creation than just 2-5 years ago
  • Content:
  • Destination
  • Technology:
  • 90% of respondents stated that event security should still be a top priority for the industry.
  • That could mean avoiding coastal destinations during hurricane season or avoiding certain areas of the city to ensure safety outside of event hours.
  • . Event diagramming software can help in this regard by allowing venues and planners to collaborate on a single source of truth
  • Security is a significant value add and a key selling point in initial communications.
  • you’re providing any personnel, such as security, custodians, and administrators.
    • cleon087
      cleon087 on 27 Jul 20
       
      It is also important to put this in your contracts and to initially discuss it as well.
  • ess furniture, fewer seats, smaller portions, less irrelevant decor… you get the picture. A
  • reate a step-by-step safety checklist for execution during on-site setup, and another safety checklist for the day of the event.
  • Less is more when it comes to the material.
  • It’s a movement that stands in direct opposition to the gaudy ballrooms of old
  • Have evacuation plan
  • c, open floor plans that make minimalism a possibility.
  • lassic combinations of whites and greys
  • ewer seats means more mingling.
  • lutter-free to promote a clean, open feel that keeps the focus on content.
  • Hotels, however, may find themselves scrambling to reinvent their event spaces. It could be time to rethink these spaces — along with lobbies and other communal spaces that set the aesthetic tone for the hotel at large
  • Larger chains should look to boutique hotels, which create visual identities that are often more closely aligned with the appeal that nontraditional venues offer.
  • aflor094 on 09 Oct 19
     
    The article talks about major trends in tourism events, ranging from green initiatives through F&B to the 2nd largest reason people go to events is networking opportunities and providing quiet areas where people can network in is a good idea. More events are being planned so it is necessary to book event venues early.
  • ...1 more comment...
  • gabybilk on 07 Nov 19
     
    According to the article, in 2020 event planners will have to be more alert and ready. The need for events and meetings is growing rapidly. Due to this, planners need to be more alert and ready to book group event spaces. It would be wise to increase rates to guarantee a profit out of it. Apart from this, planners would need to book months in advance to guarantee a good spot and a decent rate. Planners now need to be open to networking and face-to-face meetings to be able to get good rates, meet more clients, and find good venues to use. A new trend occurring is how people now want their trips or days to be planned out to every detail. Event planners need to be aware to book accordingly and create am agenda for their clients.
  • hectorpachon on 26 Mar 20
     
    Like everything nowadays is evolving, also the meetings are evolving in order to stay trendy and appealing for consumers. Meetings are growing exponentially YOY at a rate of between 5-10% according to the prestigious CWT meetings and events company for 2020 (without counting coronavirus). The reality is that the meetings industry also needs to evolve in order to stay in business with the new trends, clientele and times. This list provides 19 trends that every event planner needs to consider to make their event a success, including but not limited to the new demographics in the world (millenials).
  • cleon087 on 27 Jul 20
     
    This article is about 19 event trends that event planners should be informed about. People are expecting different things from events that in the past years where not expected. Trends have changed, for example, it is a trend now to have minimalistic events instead of gaudy ones. Now people also expect creativity out of the event and to have a unique event. People also care about security of the event and fast WI-fi. All these trends are important to know and will continue changing with the years.
irinadolgopolova

5 Signs Your Hotel Should Invest in Technology - Hospitality Tech News - 1 views

www.hospitalitytechnews.com/...el-should-invest-in-technology

technology hospitality hotel software Tech travel investment

shared by irinadolgopolova on 11 Jul 20 - No Cached
  • With digital transformation gaining ground, more and more hoteliers are now adopting the new state-of-the-art technologies. As a result, they’re able to enjoy smoother processes that make their lives easier and provide improved guest experiences that make their guests happy.
  • Independent lodging properties now spend most of their marketing budget on online activities, where they perceive greater return on investment.
  • online travel review sites and metasearch are the most effective techniques to gain visibility, with almost 62% of respondents ranking them as very or most effective. Search engine marketing, social media integration, and email marketing are a few more examples of digital services that entice today’s guests.
  • ...3 more annotations...
  • metasearch and mobile as effective distribution channels, driving significant proportions of bookings directly to properties in a cost-effective manner.” Other than metasearch and mobile sites, make sure you have a well-designed website and an efficient booking engine to ensure more direct bookings.
  • winning hospitality brands are providing personalized experiences to guests throughout their customer journey, well before and well after a hotel booking with the help of hotel technologies.
  • In order to maintain a property’s positive online reputation, you need to first measure its online reputation. A hotel’s online ratings don’t only help predict future bookings, they also offer valuable insight into how efficient the property’s operational and guest experience standards are. Thus, investing in an online reputation management tool is crucial for every hospitality business.
  • irinadolgopolova on 11 Jul 20
     
    In this article, the authors pointed out the problems that can be solved by implementing modern technologies into the hotel's processes. The author stated all kinds of the techs that are important to the hoteliers today, from the PMS to the rating index tool, that helps hotels to assess their online reputation, as far as the amount of bookings depend on the online reputation.
yijingyang

4 Ways to Leverage Virtual Event Design to Increase Engagement - 0 views

www.eventmanagerblog.com/-design-for-virtual-engagement

online events event planning virtual

shared by yijingyang on 22 Jul 20 - No Cached
  • High production value — including quality event design — is incredibly important when it comes to matching live engagement online, which almost half of eventprofs struggle with when sourcing virtual tech.
  • it will be essential for planners to turn to hybrid formats and incorporate a virtual component to their live events for as long as restrictions and uncertainty exist (and probably even after).
  • Online events come with their own challenges, including engagement opportunities and pricing.
  • ...4 more annotations...
  • Embed Speakers Within Dynamic Presentations
  • Use a Strong Visual Theme to Reinforce Your Narrative
  • Use Backdrops to Support Cohesion
  • Create 3D Booth Visualizations
  • yijingyang on 22 Jul 20
     
    Virtual events have become more and more common, and it will be essential for planers to turn to hybrid formats. The biggest two challenges of online events are engagement opportunities and pricing. By using backdrops, strong visual theme, embed speakers, and 3D booth visualizations can help planner improve their online events.
Rochelle Perez

Beekeeper, Whispr Offering Hotels a FREE 'Cleaning Task Lists' App to Fight Covid-19 - 1 views

www.hospitalitynet.org/...4097737.html

technology Tech hotel travel solution business

shared by Rochelle Perez on 31 Jul 20 - No Cached
  • Is your hotel "Covid Clean?" It can be, thanks to a new app that gives housekeepers step-by-step cleaning instructions that follow Center for Disease Control (CDC) guidelines to stop the spread of the virus. Beekeeper, a mobile-first communication platform for frontline workers, is now offering the "Cleaning Task Lists" by Whispr app FREE to its customers. The smart checklist will work on any Android or iOS device and can be activated by Whispr immediately if the hotel is an existing Beekeeper user.
  • "We are extremely proud of our innovation partner, Whispr, for designing an app that will enable hotels to be truly responsive to the virus and lessen its impact on the property, staff and guests," said Andrada Paraschiv, Beekeeper Head of Hospitality. "Because our core products are integrated, any hotel using the Beekeeper operational communication platform can upload the 'Cleaning Task Lists' by Whispr app in minutes. The app includes a real-time dashboard showing each room's availability as it is made Covid Clean."
  • "We are encouraging our customers to display the Covid Clean badge throughout the hotel and on their websites and social media profiles to let travelers know their doors are open and the assets are virus free," Paraschiv added. "This is a critical first step towards economic and social recovery for hotels."
  • ...1 more annotation...
  • "Both Beekeeper and Whispr believe in using technology to connect workers and bring them together when you need it the most," he added. "This is that time, and we think this is a good example of how to use modern tools and actually make a difference. We're offering this totally for FREE to any hotel in the world. This is our way of trying to help."
  • Rochelle Perez on 31 Jul 20
     
    Article is describing how Whispr and Beekeeper are helping hotels maintain new standards
anonymous

Hotels and Resorts Ramp Up Sustainability Efforts - The New York Times - 0 views

www.nytimes.com/...sustainability-ecotourism.html

hotels resorts sustainability Hospitality Green

shared by anonymous on 07 Sep 19 - No Cached
  • Hotels and resorts have started to act by ramping up efforts to reduce or eliminate completely their resource and energy consumption.
  • “Sustainability is more than energy conservation or recycling; it is about sustaining communities for the tourism product.”
  • While Marriott International and other large chains have promised to eliminate items that never fully decompose, like plastic straws, there is still a lot more work to be done.
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  • The 114-room Conrad Bora Bora Nui resort in French Polynesia has developed 17 different underwater coral structures around its resort with the mindset to regenerate them. This is done using a “Biorock” technique (passing a low-voltage current through electrodes in the water) developed by the marine biologist Denis Schneider. The process is currently considered among the best ways to fight coral mortality.
  • With assistance of the tour leader, they help transplant the coral to the sea bottom to ensure it is able to continue its growth.
  • The resort also designed open-air rooms to allow natural breezes to cool the areas, eliminating the need for air-conditioning.
  • Solmar Hotels and Resorts in Cabo San Lucas, Mexico, heats water (including in its pools) using photo-thermal panels.
  • this energy savings translates into fewer emissions into the atmosphere (or the equivalent of pulling 198 gasoline-run cars out of circulation).
  • The Spectator Hotel in Charleston, S.C., recently established a food waste diversion program where half-eaten food items such as fruit and pastries are put into a digester that turns them into reusable water.
  • The Palms Hotel & Spa in Miami Beach organizes three-hour-long beach cleanups every three months.
  • ayenkiah on 07 Sep 19
     
    Sustainability has been a primary focus for many hotel companies around the world. There are many initiatives that are being created other than your everyday recycling. Fairmont Mayakoba has implemented a tour in which guest can assist in the transplant of coral to help their growth. Hosteling International USA has also become the first of it's kind to develop a system that monitors shower to last at most seven minutes in it effort to conserve water. These are just some of the many ideas that are taking into effect to further progress sustainability within hotel operations.
  • anonymous on 08 Sep 19
     
    As guests are getting more environmentally friendly, being sustainable is an important aspect of hotel operations. Before they book a hotel, a lot of guests will look for or read about the hotel's social responsibility program. Hence, going green would bring in more revenue by attracting more guests.
  • anonymous on 21 May 20
     
    This article explains several ways that hotels and resorts are helping in the fight for sustainability. Some resorts have completely eliminated the use of air conditioning and other ways to get energy for running electricity. For example, the Jade Mountain resort in St. Lucia has designed all their rooms to be open-air rooms which allows for breezes to come through the rooms and ultimately cool down the rooms. This, in turn, eliminates the need for air-conditioning all together. Some hotels are even offering classes on how to live a more sustainable and eco-friendly lifestyle. Hotels and resorts have worked towards saving coral reefs, energy and water conservation, preserving food and re-purposing waste, and creating eco-minded communities.
rhoff019

Breakdown of Lufthansa and Sabre Deal Signals New Risks for Corp Travel - Skift - 0 views

skift.com/...nals-new-risks-for-corp-travel

shared by rhoff019 on 05 Jun 20 - No Cached
  • Lufthansa Group on Tuesday informed its travel agency partners that its fares would soon be removed from the global distribution system Sabre.
  • Sabre had terminated the distribution agreement with its airlines
  • This dispute won’t go down well with those corporate travel agencies, or their clients, holding thousands of unused tickets, potentially worth tens of millions of dollars.
  • ...7 more annotations...
  • The termination also affects Abacus, Sabre’s Asia-Pacific booking system.
  • The absence of a renewal reflects Lufthansa’s push towards selling directly — although Lufthansa told Skift it wanted to reiterate Sabre cancelled the agreement, not the airline group.
  • Lufthansa Group is the leader of the pack in Europe when it comes to New Distribution Capability
  • With the contract due to end soon, one industry observer believes the distribution deadlock is simply a negotiating tactic.
  • Many airlines have had time to weigh up distribution strategies over the past few months, but with the no real end to the crisis in sight, it would make little sense to limit their options.
  • Southwest, for example,  recently placed its full family of fares on Travelport’s Apollo and Worldspan global distribution systems.
  • Sabre in particular is having a hard time, with net airline bookings falling 111 percent in March.
  • rhoff019 on 05 Jun 20
     
    Sabre has canceled its distribution agreement with all airlines from the Lufthansa Group. These include Austrian, Swiss, and Brussels Airlines. Flights have also been removed from Abacus, which is Sabre's Asian booking system. Lufthansa sets the standard in Europe when it comes to distribution, and Lufthansa is currently working on a redeveloped distribution platform of its own.
anonymous

Managed WiFi Hotel Solutions, Benefits, Features | Blueprint RF - 1 views

www.blueprintrf.com/olutions-do-todays-hotels-need

shared by anonymous on 01 Sep 20 - No Cached
  • Yet, adding IoT solutions or hosting large conferences may strain your existing system. Your tech amenities won’t deliver a high return on investment without a stable and secure wireless network.
  • Overseeing your WiFi system is a full-time job. It requires time and financial resources to update infrastructure, replace old equipment, and patch firmware.
  • Fortunately, managed WiFi providers solve your wireless dilemma with tailored recommendations.
  • ...9 more annotations...
  • What does managed WiFi mean? With managed WiFi, you outsource your wireless network to a third-party vendor.
  • Hotel owners switch to a managed WiFi service to preserve time and financial resources while providing a secure and reliable guest WiFi network. Managed solutions offer features, like reporting options and capital planning assistance, that support your current and longterm goals. 
  • In short, your managed WiFi network runs seamlessly in the background. Your IT team isn’t overburdened with infrastructure improvements. And management has access to advanced analytics and reporting features to adjust bandwidth and predict future needs. 
  • Enterprises turn to managed service providers for their “skilled human resources, infrastructure, and industry certifications.”
  • With managed WiFi services, your provider develops a secure wireless network and monitors it 24/7/365. You pay a monthly fee, which helps you avoid unexpected expenses.
  • For many hoteliers, the best part of a managed WiFi service is that you can simply call for help. Your provider remotely evaluates your system. They perform updates, identify hazards, and work with you to troubleshoot minor issues. From afar, a managed WiFi provider can even boost a nearby signal as a temporary patch during a device outage. For challenging problems, a certified technician visits your location and resolves the issue. 
  • The system learns, tracks and adapts to your guest and property needs without forgoing essential security and privacy protocols.
  • top managed WiFi providers also offer options like:  Conference management features handle VLAN configurations, bandwidth shaping, extra ports, and even online scheduling and resource guides for events.  24/7/365 customer support services assist your hotel staff and hotel guests for positive experiences with your high-speed wireless network. 
  • It no longer makes sense to employ a full staff to manage your hotel’s wireless network. Instead, partner with a reputable managed WiFi service provider dedicated to the hospitality industry.
  • anonymous on 01 Sep 20
     
    The author presents the argument that optimum performance of a hotel's wi-fi network is critical to a hote and that the demands of IoT, large conferences and the need to update infrastructure require constant oversight. It is argued that outsourcing the hotel wi-fi network to a managed WiFi provider has many advantages over placing the burden and responsibility on the hotel IT team. In my opinion, the article makes a strong case for engaging a managed WiFi provider. What would have been a useful addition to the article is how hotel's should go about managing and overseeing the provider that they engage.
ldevaul

Making the Move to a Cloud-Based Restaurant POS - 0 views

upserve.com/...cloud-based-restaurant-pos

POS hospitality cloud-based restaurants technology business decision-making mobile Software solution Tech

shared by ldevaul on 16 Sep 19 - No Cached
  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike.
  • Most cloud-based POS systems also update with new features as technology improves across the industry—something you’re unlikely to get with a legacy POS system.
  • Cloud solutions facilitate faster, easier, and more extensive business insights, which can help you make strategic decisions. By connecting what’s happening in the back of the house to the front, restaurant operators get a holistic picture of how the business is running
  • ...26 more annotations...
  • Real-time data means real-time solutions to situations before they become problems. Just think of the time and money you’ll save by identifying issues before they blow out of proportion
  • Instead of printing out lengthy reports for every shift, now you can access your insights from any smart device—such as your computer, phone, or tablet—and get updated sales, inventory, customer feedback, and more, no matter where you are. 
  • Legacy systems only allow on-premise access to data, which means you have to be in your restaurant in order to access the information on your POS system.
  • If you anticipate growth or change, a cloud-based POS system is better enabled to grow with you. 
  • While buying up all of the necessary technology to get a cloud-based POS system off the ground may seem expensive, they tend to have cheaper operating costs in the long run and some, like Upserve, offer free support 24/7/365. 
  • With a cloud-based restaurant POS, you have the ability to add on a mobile POS unit that provides a number of benefits.
  • That decrease in time spent waiting for their check or credit card to return to the table also increases guest satisfaction, boosting your reputation. A mobile restaurant POS also provides contactless payments with a built-in EMV reader, minimizing the exchange between servers and guests – something that is particularly important in this moment.
  • Cloud-based POS systems update automatically and for free, just like the apps on your mobile device, while traditional POS systems require manual updates that can be labor intensive and costly. 
  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike. 
  • Whether it’s updating your menu on the regular, launching new or improved loyalty programs, or requiring more precise inventory tracking, the more your needs will shift over time, the more sense it makes to opt for cloud-based.
  • If the internet ever goes down, the system that your legacy POS relies on will be offline and non-functional. Luckily, on a cloud-based restaurant POS system you have the option of switching to offline mode as a back-up. You’ll stay up and running until the internet is able to connect again.
  • Thanks to the cloud and its encrypted online storage, there’s no risk of hardware or software incompatibility or failure, no viruses or driver hiccups, and no risk of a hard drive accidentally deleting a weekend’s worth of sales reports. It’s all backed up, automatically. 
  • Plus, younger generations of workers—think millennials and Gen Zs—will be able to get right on board with a cloud-based POS solution with little-to-no training.
  • Customers will feel good knowing their credit card information is secure and encrypted with the most up-to-date technology. 
  • No matter what type of establishment, your cloud-based POS can track every last drop of product, allowing you to spot discrepancies in an instant and fix gaps before they become problematic.
  • Hardware costs are separate from service, and maintenance and support services often come with a hefty fee. 
  • While traditional POS systems certainly have lower start-up costs, they tend to come with plenty of hidden costs that reveal themselves over time.
  • upfront costs are kept to a minimum and monthly subscription fees are lower. 
  • Best of all, instant free upgrades mean no lost revenue from downtime or inconvenient hardware upgrades as your business grows. Instead, plans can be upgraded or downgraded at will, and most providers don’t even charge a fee for the trouble. 
  • If you have existing setups in place, many third-party vendors have upgraded apps for cloud POS systems to help you maintain your current rewards and promotions planning. 
  • Most studies are showing that those who switched are sticking with a cloud-based solution, and that legacy POS systems will only decline moving forward.
  • After over three decades with a legacy POS system that only slowed them down, they made the move to a cloud-based POS to bring their restaurants into the future.
  • “Our restaurants are chef-driven, so we have specials that change every day. We need to add buttons every day. We change pricing every day. Having to stop and reset all the terminals because it’s not instantaneous was a headache.”
  • Not only did constant resets of the system create roadblocks for the team at Homegrown Hospitality, but service was also less than stellar and cost more than what it was worth.
  • We went through a lot of pain—our system would crash all the time, credit cards wouldn’t spool, and data would be lost. Our IT department would spend numerous hours a week just trying to recover data,” Simon explained.
  • “That was pretty much the breaking point: we were at the point where we needed to upgrade, but it would have cost us several hundred thousand dollars. So we decided to source something new. The functionality and capability of Upserve won us over.”
  • mmadar on 16 Sep 19
     
    This article takes you through why your restaurant may want to switch to a Cloud-Based POS. There are many positive attributes associated with making the switch, such as; data accessibility, cheaper operating costs, easier upgrades, less frequent downtimes, increased security, and adaptability. If you are a growing business, the Cloud would grow with you.
  • shannaton on 29 Jun 20
     
    Cloud based POS systems can be apprehensive at first, but we are always satisfied once we are able to se the technology work to keep the business safe, effiecient and also more profitable. Cloud based POS systems are speedy and saves a lot of time which frees up staff to do other things in the establishment.
  • ldevaul on 11 Sep 21
     
    This article discussed the benefits of switching from a localized POS system to a cloud-based restaurant POS. The article touched on how cloud-based systems provide real-time data and how that instant data could provide a management team real-time solutions. You can save so much time and money by identifying issues before they even arrive. I found it very interesting that with cloud-based systems you have the "ability to add on a mobile POS unit that provides a number of benefits." With this option, your servers do not have to run back and forth to a POS station. They simply have the option in the palm of their hands. It also decreases the time spent waiting for a check or credit card to return to the table. This not only increases guest satisfaction, but helps with table turnover. The article also touched on how cloud-based POS systems are "better enabled to grow with you." They are super adaptable and the article mentioned that restaurants can update their menu whenever, launch new loyalty programs, and help with more precise inventory tracking. This article also touched on setup, increased security, staff accountability, and the ability to make better business decisions due to the cloud software being able to provide extensive business insights. Finally, the article touched on POS cost and how " upfront costs are kept to a minimum and monthly subscription fees are lower." It also ended with a case study about Homegrown Hospitality Group and their switch from Aloha to Upserve Cloud-based POS. It was very interesting and I'd recommend everyone read the brief two paragraphs about how the switch changed their business trajectory.
svail001

Understanding the Security Risks of Your Hotel's PMS Data Hosting Environment | By Warr... - 0 views

www.hospitalitynet.org/...4106126.html

shared by svail001 on 09 Sep 21 - No Cached
  • Data security has come under greater scrutiny for all businesses in recent years, with larger fines and penalties being awarded for contemporary data breaches.
  • Choosing the right partner and hosting environment for your property can be complicated, but the property-management system (PMS) selected will play a critical role in securing your confidential data
  • Protecting your guests’ data is equally important as preserving their physical safet
  • ...14 more annotations...
  • There are two components of the puzzle: the booking engine used by hotels, and the actual PMS
  • Understanding how your hotel accesses and stores guest data is key to understanding their liability in relation to that data
  • Hosting your hotel's online booking engine comes with an extensive investment into web server technology
  • work with third parties to host their booking engine off site. However, even if your hotel's data is out of sight, it is a hotel's responsibility to keep their data partners accountable
  • Request information on the hosting facility’s certifications for GDPR, PCA, SOC 2, and others.
  • Forming relationships with your network administrator is key because every partnership in this arena is unique
  • data storage and security for hotels could be mostly automated, or hotels could be expected to manage several processes on their own
  • No matter how a hotel stores its data, operators will always be liable for securing it on some level.
  • Partnerships of any kind also do not absolve hotel operators from managing their local network
  • data services have tenants, like the housing market, and it pays to know if you have neighbors or not. Businesses have the option to invest in either a dedicated or open hosting environment,
  • Dedicated hosts allow for updates to roll out in coordination with operators’ decisions, keeping it autonomous and allowing for proper scheduling and preparatio
  • The other option, where multiple businesses share a single server host and single application instance, is a more hands-off proposition
  • but when an update is rolled out by the host it is done to every company on the shared server environment, whether your property is prepared for it or not. Surprise updates such as these can potentially impact operations, or other aspects of your business.
  • The hosting environment for your PMS and guests’ data should provide you with confidence through open and clear communication, vendor commitment and choice of options that best suit your specific independent needs
  • svail001 on 09 Sep 21
     
    This article discusses the important issue of data security especially when it comes to a hotel's PMS. It goes into two areas of particular vulnerability: the booking engine used by hotels and the actual PMS. By hosting a 3rd party booking engine off site, it is still the responsibility of the hotel to secure and keep guests' date secure. They need to ensure that their partners are adhering to proper compliance and rolling updates for security. The second area of focus is the PMS itself and how it is hosted: whether locally or through a cloud based system. Regardless of the location of the host, data security is the responsibility of the hotel.
rhera004

100 Event Statistics (2021 Edition) - 0 views

www.eventmanagerblog.com/event-statistics

shared by rhera004 on 25 Sep 21 - No Cached
  • Whether the industry remembers it as a catalyst or catastrophe will largely depend on how event professionals adapt and navigate the uncertain times to come.
  • Streaming experiences can reduce total climate pollution from events by 60-98%
  • 58% to 67% of eventprofs are very likely or completely likely to address sustainability in their meeting plans for 2021.
  • ...22 more annotations...
  • EVENT INDUSTRY CORONAVIRUS RECOVERY STATISTICS
  • 66.5% of eventprofs plan to use hybrid as their go-to format once in-person events resume.
  • Almost three quarters of planners (71%) plan to continue to employ a digital strategy to maintain their virtual audience once they return to physical events
  • 57% of attendees believe that they can conduct the majority of their event objectives online.
  • As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD).
  • only 5% were minimally impacted.
  • Almost three fourths of planners, or 73.6 %, have become more proficient or much more proficient in tech as a result of the pandemic, which will be important as the industry transitions further to virtual and eventually hybrid events in the coming months.
  • 39% of planners expected to be able to recoup at least 25 percent of their revenue by pivoting to virtual events in 2020.
  • Event planners listed social media as the most effective tool for event marketing (74%), followed by email marketing (66%), their website (60%) and event registration site (26%).
  • 37% of event planners report that social media exposure is a key metric of event success.
  • 58% of marketers use social media for marketing before, during and after their events.
  • 52% of events engage on social media several times a day.
  • 92% of marketers consider influencer marketing is an effective form of marketing, and  82% believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing
  • The most-used event app feature is agenda/sessions, used by 98.3% of eventprofs, followed by the sponsors/exhibitors listing (93%) and the speakers listing (89.3%).
  • 57% of app providers include recommendations of nearby places, events, and experiences to attendees, while 65% include personalized session or content recommendations
  • The average maximum price of an event app is $15,000, which is up substantially from average maximum price in 2019 of $9,600. (EventMB, 2020)
  • Most app companies (41%) charge according to features — the number of companies charging by number of attendees decreased by 9 percentage points in 2020, from 30% in 2019 to about 21% in 2020.
  • The most important consideration in event management software is support (79%), followed by the features (78%) and analytics (69%). Value for money is listed by 67% of event planners and for 58% it is important that they are not limited in terms of the number of events or attendees. (EventMB, 2018) Graph available. 18.8% of event planners used different event technology providers rather than an all-in-one solution in 2019, though the pivot to virtual events in 2020 has likely radically changed this.
  • In terms of sponsorship opportunities, the top three features offered by virtual event tech providers are sponsor/exhibitor profiles (78%), analytics/reporting (77%), and banners in high traffic areas (70%).
  • Only 14.5 percent of event planning companies experienced no impact from the pandemic.
  • Networking is the most effective strategy for event planners to find new clients (66%), followed by social media (45%).
  • 37% of planners value safety standards above all else when it comes to choosing a destination for their next event. The same criterion for venues ranked as most important for 56% of planners. This suggests planners expect venues to carry more weight than destinations when it comes to safeguarding their attendees.
  • rhera004 on 25 Sep 21
     
    Informative page reflecting Event Statistics - Post-Covid
ldevaul

8 Hospitality Digital Marketing Trends to Watch in 2021 | WEBITMD® - 0 views

webitmd.com/...keting-trends-to-watch-in-2021

hospitality emarketing digital marketing 2021 pandemic social media influencers retargeting ads hotel business mobile

shared by ldevaul on 26 Sep 21 - No Cached
  • If there is one industry that was adversely affected by the COVID-19 pandemic in 2020, it is the hospitality industry.
  • And now, with a vast majority of consumers shifting their activities to online platforms, it has become imperative to make use of digital hospitality marketing to maintain a competitive edge.
  • Perhaps the number one most trusted content online is user reviews. This includes everything from testimonials, comments, forums, social publications, and blog posts.
  • ...12 more annotations...
  • Influencer marketing is one of the fastest-growing strategies in the marketing arena at the moment.
  • By doing so, you get access to a broader audience while establishing credibility and trust. It has been associated with an increase in direct bookings
  • Remarketing basically involves focusing your advertising efforts on users who show interest in your business. You can do this by collecting statistics on users visiting your website or engaging with your content on YouTube or social media.
  • At the moment, remarketing ads have a 400% larger click-through rate and nearly 150% higher website conversion rate
  • The trick is to re-engage the users who’ve visited your website but didn’t go all the way booking.
  • Chatbots are becoming an almost standard component of business websites. They apply more so in the hospitality industry, where users need rapid responses to queries they make online, regardless of whether there is staff available to give answers.
  • With a VR headset, you can catch a glimpse of a remote location and feel like you are actually there.
  • Due to the impact of COVID-19, revenues in most hospitality-based industries are a fraction of what they were in 2019.
  • Online reputation scores are basically a measure of the rate that people like and trust your brand. There are tons of paid and free tools which you can use to run automatic assessments for your company. It takes into account positive, negative, and neutral critics made about your business, which is then rated from 0-1000.
  • Perhaps the most fundamental trend in the hospitality industry in the wake of the COVID-19 virus is showcasing your facility’s abilities to guarantee the safety of your customers.
  • The way you advertise your service, be it food or massage and gyms, should be done so they appeal more to the local residents and the popular cultural ideals.
  • Keep in mind that any company’s primary aim in the hospitality industry is to enhance the customer experience and create a more lasting relationship. Therefore, as you try out these techniques, your strategies should ultimately achieve that goal.
  • ldevaul on 26 Sep 21
     
    This article discusses digital marketing trends in the hospitality industry for 2021. Due to the COVID-19 pandemic, businesses have had to shift a majority of their activities to an online platform. The number on most trusted form of eMarketing for 2021 has been the focus on User generated content (UGC). Restaurants, retailers, and hoteliers have been encouraged to take advantage of UGC and use their guests experiences to share to their social media pages. Another important detail to note from this article was the focus on remarketing/retargeting ads. Currently, these ads have a 400% larger click-through rate and nearly 150% higher website conversion rate. They also discussed how VR has helped with online booking for hotels and highlighting safety protocols have impacted businesses during this pandemic. Ultimately, a "company's primary aim in the hospitality industry is to enhance the customer experience and create a more lasting relationship."
vriverol

Cloud computing is booming, but these are the challenges that lie ahead | ZDNET - 0 views

www.zdnet.com/...-the-challenges-that-lie-ahead

shared by vriverol on 23 Jan 23 - No Cached
  • According to a recent report by tech analyst Gartner, worldwide consumer spending on public cloud services is forecast to grow 20.7% to $591.8 billion in 2023, up from $490.3 billion in 2022. That's compared to the 18.8% growth forecast for 2022.
  • The technical expertise needed to support the rapid adoption of cloud is something hiring managers need to think about as they head into 2023
  • The lack of cybersecurity staff – which is facing a dual challenge of extreme demand and high rates of stress and burnout-related attrition – has become particularly acute over the past year
  • ...4 more annotations...
  • Hewitt says the rise of hybrid cloud has raised specific challenges for security by creating more potential entry points for malicious code and similar threats.
  • ar threats.
  • Managing risks properly will require an empowered IT leadership that is given a say in strategic decision-making processes – something you'd might assume is a given, but continues to be a complaint among tech leaders.
  • "Higher-wage and more skilled staff are required to develop modern SaaS applications, so organizations will be challenged as hiring is reduced to control costs," wrote Sid Nag, vice president analyst at Gartner.
  • vriverol on 23 Jan 23
     
    As spending on cloud services jumps up almost 21% from last year, everything seems to be positive for this fast growing technology. It is, however, facing some challenges along the way that companies are going to need to take into consideration when spending on these services. Making sure they have a well qualifies and capable team to keep these services secure without burning them out is one of the concerns employees are bringing up in recent conversations. The security and safety of the data held by these services is very important, and needs to be prioritized in the day to day decisions made by all companies that utilize these services. Threats and malicious code taken advantage of by hackers is ever growing, and requires a constant, educated team with empowerment to protect to constantly watch out for these threats. Cloud computing still continues to grow, and is still a great advancement in business, but it also still needs to have it's threats carefully assessed and addressed to make sure it remains secure.
aquin206

What is Proximity Marketing? How Does it Work? - 0 views

www.avsystem.com/...proximity-marketing

shared by aquin206 on 20 Jul 22 - No Cached
  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
  • ...24 more annotations...
  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  • mmdmd99999 on 20 Jul 22
     
    wifi, QR codes, NFC, BLE, GPS
  • ...1 more comment...
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • aquin206 on 07 Feb 23
     
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
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