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irinadolgopolova

6 0cBenefits 0c 0cof 0c 0ca Food & Beverage 0cPOS 0c 0cSystem 0c 0c 0c - 1 views

www.embedcard.com/...d-beverage-pos-system-benefits

technology Tech software hospitality POS

shared by irinadolgopolova on 29 Jun 20 - No Cached
  • An effective POS solution for restaurants, bars or food service at attractions, entertainment and leisure venues can streamline a restaurant’s activities, saving time processing orders and money due to potential human error and customer loss.
  • The great thing about restaurant, entertainment or fun center POS systems now is that as they revolve around cloud-based software, the costs to upgrade to update is much lower as the equipment is already there and ready to go.
  • Once you’ve set up your entertianment POS or fun center POS system you must transfer your menu into the POS software to enable your servers to quickly record the customer’s order and allow for the customer to be charged the correct amount. To make the most out of the inventory management you will additionally have to record existing levels of stock, and how much each item on your menu depletes the respective products within your inventory. This will also mean that you must consistently update the inventory levels when they are replenished.
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  • Waiters have continuous mobility around the restaurant, while clearly communicating and recording orders. This gives the customers the convenience of table side ordering, whilst also allowing the orders to recorded and distributed seamlessly.
  • Another great benefit of using a entertianment POS or fun center POS system is that it avoids a lot of human errors in the communication between the waiters and the kitchen or bar staff. The cloud based system means that the orders are clearly recorded for the staff, forgoing any potential penmanship or shorthand issues.
  • Inventory management is another great feature of the entertianment POS or fun center POS system and it will allow your business to keep up to date with its inventory levels and knowing exactly when to restock their goods.
  • it can also be utilized in the building of customer relationships. Collecting customer details, namely an email address, will mean that you can communicate with past customers after their visit.
  • A entertianment POS or fun center POS system with a modern payment processor can allow your business to stay up to date with the majority of businesses, accepting credit cards and allowing customers to use their tap and go cards or functions like Apple Wallet and Google Pay. A entertianment POS or fun center POS system will also greatly improve the overall speed of the checkout process, making hard copies of orders expendable and recording them digitally in real-time.
  • Theft control may not seem like a particularly pressing issue, especially if your products are behind the counter and require customers to order and pay for them before accessing them. Regardless, a entertianment POS or fun center POS system will make you aware of any potential issues of theft through tracking what is ordered and what is paid for.
  • It is important to have set measures for staff to follow in recipes, which allows you to see how much inventory is actually left compared to how much should be left based on the inventory management system.
  • Through the continuous tracking of your levels of inventory, you’ll be able to identify trends in how each of your individual levels of stock are used in specific times. Not only can this aid in the planning and managing of stock, but it will also identify which products are popular within specific times of the year. This is valuable information and can be effectively utilized through your promotion and marketing, enticing more people to your family entertainment centre.
  • Managing an entertainment business requires a great deal of organization throughout all levels of the business. POS systems offer a great range of benefits aiding in the simplification of many business processes, from inventory management to staff management.
  • Clearly managing time clocks, scheduling which employees work each shift, keeping payroll up to date are all tasks entertianment POS or fun center POS can potentially assist with.
  • irinadolgopolova on 29 Jun 20
     
    In this article the food and beverage POS systems are described and discussed. The author explains why POS systems are important for the restaurants and entertainment centers, how to build those systems, how much would it cost to the businesses and what POS is exactly. Other than that, the benefits of installing POS systems are pointed.
jessielee214

7 Things Every Hotel Management Professional Should Know | Cvent Blog - 0 views

www.cvent.com/...ement-professional-should-know

shared by jessielee214 on 18 Mar 20 - No Cached
  • To achieve that balance, a hospitality professional must understand this most important audience, beginning with two fundamental objectives:
  • Create an excellent event: This includes making registration easy, managing the event properly, and creating a unique experience. Remember, attendees are spending valuable time and money to participate – make it memorable so they want to come back the next time.
  • Achieve the company’s business goal: Perhaps the point of the event is to train employees, or network around emerging trends. Maybe it’s a regional get-together designed to rally the sales troops for the next quarter.
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  • Complex Events
  • by Oxford Economics, around 1.5 billion people participate in business events every year, across more than 180 countries. Global business events generate over $1 trillion in direct spending, and supported 10.3 million direct jobs globally.
  • 2. The value of events
  • To understand planners’ goals and expectations for the event they’re tasked with creating, let’s start with the basics. Events generally are categorized by size, purpose, and type — all of which are increasingly dependent on a technology footprint and a digital experience.
  • 3. What makes an event: size
  • Understanding the basic mechanics around an event can help clarify the planner’s approach, and improve communication.
  • "Simple" Events
  • Defined as small, repeatable meetings with “simple” requirements such as basic audio/visual facilities, these events are usually limited to 100 or fewer participants.
  • Midsize Events
  • Larger meetings rely on technology, and require a robust marketing effort to attract attendees. Planners handling these more complicated events want fully branded websites, advanced registration options, and the ability to send targeted emails to their various attendee segments.
  • Small Events
  • The number depends on the area, but as a general rule a small meeting is between 100 and 250 attendees.
  • Forty-three percent of planners in Cvent’s Planner Sourcing Report cited live music and entertainment as their top strategy for building memorable experiences.
  • Planners tasked with arranging large-scale events need an array of solutions that help manage cost and risk, optimize the experience, and measure business impact — including ROI. 
  • 4. What makes an event: point and purpose
  • One can only imagine the chaos of a meeting without a point or purpose!
  • For venue managers, understanding the purpose of an event is critical in helping planners design the right experience, from registration to conference space needs and room management.
  • For Profit
  • The key is in keeping costs as low as possible without sacrificing the experience.
  • Corporate
  • Planners arranging a corporate event will likely need help driving attendance to sessions, generating leads, and tracking ROI.
  • Membership Growth
  • Associations and consumer groups rely on member events to raise funds and recruit new members. So it makes sense that planners are acutely interested in driving attendance.
  • 5. What makes an event: the experience
  • The popularity of events is due to the quality of the experience — one that’s a good measure more than a speech and a presentation.
  • 1. Why events matter
  • Live Entertainment
  • A Quality Keynote Experience
  • There’s also an emerging desire for shorter sessions and more interaction with the expert — before and after the keynote. Perhaps most of all, keynote speakers must be able to use real-world examples to support their data.
  • Food and Beverage
  • The trends underscore a preference for locally-sourced and creative, exotic cuisine. Consider that more attendees have dietary restrictions, requiring hotels and caterers to be accommodating and flexible.
  • 6. What makes an event: technology that puts everything together
  • Innovations such as virtual reality grab the headlines, and for good reason: according to a Consumer Technology Association survey in 2017, 77% of U.S. consumers are interested in purchasing VR equipment.
  • Branded Websites
  • Websites that promote the brand to attendees also create anticipation for the coming event experience. More practically, these websites help ease registration, check-in, and more.
  • Room Block Management
  • Venue managers who expect planners to use spreadsheets to manage room blocks risk losing business.
  • Digital Check-in Desks
  • Digital signs, self-service check-in kiosks and on- demand badging are increasingly expected as part of a smooth and easy event registration experience.
  • Real-Time Surveys
  • Branded Mobile Event Apps
  • This technology can expand the influence of the event to at-home registrants, and is effective at showcasing event space to planners.
  • Data Dashboards
  • We all prefer our mobile devices, and that doesn't change during an event. Attendees want instant access to agendas, updates, and networking.
  • Artificial Intelligence (AI)
  • Chatbots are popular with planners and hoteliers because they provide answers in real-time, and do so without much staff oversight.
  • Radio Frequency Identification (RFID)
  • RFID makes it easier for planners to collect data, such as surveys and session attendance.
  • 7. What makes an event: technology in the moment
  • Today, exceptional experiences also include a healthy amount of technology. From easing a time-consuming process, enhancing a stay or improving the level of interest or interaction with a topic, technology is at the forefront of helping planners create exceptional in-event experiences
  • To put it simply: if your guests are sitting idle and passively listening, then their energy and engagement is sure to decrease.” The great opportunity is to instill a sense of excitement and enthusiasm in your events through the connective power of technology.
  • Websites: It’s not just for registration. A good event website can drive engagement before, during, and after the event through interactive content, video and images.
  • Room Block Management: Helping every participant register quickly and efficiently gets the event off to a great start; it’s also a great way to offer upgrades and package offers to attendees
  • Virtual Reality (VR):
  • At-a-glance analytics provide quick insights that can help optimize events and offerings.
  • Augmented Reality (AR): Digital interaction is the name of the game, and that's exactly what AR does: Have attendees use their phones to transform your venue with visual effects.
  • Beacons: Few solutions are better at connecting events and mobile devices. Period. At events, Beacons improve communication, push updates, and promote targeted content — all through Bluetooth.  
  • Planner Expectations Around Technology
  • Technology has indelibly changed the hospitality industry. Professionals on both sides of the meetings and events ecosystem — planner and supplier — now expect technology to power their events and increase efficiency.
  • The Value of Technology
  • That finding reflects an emerging requirement for venue managers to stay abreast of the application of technology in order to provide a best-in-class experience for planners. Some of the significant benefits planners and hoteliers can expect to achieve include improved engagement, increased revenue, an improvement in managing costs, and greater ROI insights.
  • After the Event: What Attendees and Planners Want
  • Event attendees are also hotel guests. So, in addition to their expectations for a memorable event, they’re also looking for amenities and options during off-hours.
  • Doing that takes more than spa services and local tour packages. By keeping the connection alive, there’s an opportunity to build an ongoing relationship. This makes it easier for planners to return to your venue for the next event.
  • Put your hospitality management professional learnings into practice
  • With all that goes into an event – the sourcing, logistics, and managing of hundreds of issues – what most planners want is for attendees to walk away satisfied and rewarded for spending time at the event. Post-event special touches, from a relaxing spa treatment to a simple survey and “thank you,” send them on their way with an unforgettable final impression
  • duyingli on 18 Mar 20
     
    This article gives some ideas on how to successfully host an event. Events are important and valuable to the hospitality industry. An excellent event includes making registration easy, managing the event properly, and creating a unique experience. Events can be divided into "Simple" Events, Midsize Events, Small Events and Complex Events. The size of the event will affect the planning of the event. The main points and purpose of the event are also factors to consider when planning the event. Time should have a clear theme, while considering the company's profits. Finally, applying the current technology to the event to create an unforgettable experience for customers is also essential for a successful event.
  • jessielee214 on 09 Oct 20
     
    This article talks about the detail about a professional way to make a good event. It lists seven necessary points. Also, showing the point of view and example to make the reader easy to understand.
biancafavilli

Event Planning In The Hotel Of The Future - 0 views

www.eventmanagerblog.com/t-planning-hotel-of-the-future

shared by biancafavilli on 02 Oct 20 - No Cached
  • As one of the strongest drivers for change in the event industry, technology plays a prominent role in the planning and management of events
  • This includes robot butlers, entertainment, greeters and business services which for planning events can be more cost effective and reduce human error, streamlining the process of communicating with the systems to get exactly what you want.
  • home and collect a suitcase, you can go straight from the office and jump on a plane.
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  • Automated systems can be limited and therefore the personalization and “special requests” that can be organized between event planner and venue as part of a long-lasting relationship might be lost
  • This is a fantastic opportunity for event professionals as it makes event themes limitless and allows the location to be designed around the event rather
  • than the other way around.
  • Event planners will also be able to use this information to personally plan itineraries to the precise likes and dislikes of individual guests and have more accurate data for destination events
  • biancafavilli on 02 Oct 20
     
    With technology advancing so rapidly now a days, event planners within the hotel industry started using it to plan events. When it comes to event planning, a lot goes into it to keep everything on time and in order. Technology can assist planners with tasks. Using technology within this industry can assist in decreasing human error. Some hotels started using robot butlers to serve guest. This can help reduce costs because they don't have to pay employees. A very interesting idea about these robotic butlers is they are able to speak multiple languages so if an event is having people from around the world coming to it, it will break the language barrier. Planners can use personal travel avatars. These avatars help them plan itineraries for the guest. A technology improvement planners use are made-to-order venues. These venues assemble based to their environment. It is easier for planners to use these when setting up an event. These few examples just shows how technology advancements has increased opportunities for hotel planners to plan their events more efficiently.
xiaoyuzhang

Top 5 Trends In Modern Hotel PMS Technology - 0 views

www.stayntouch.com/...gtop-5-trends-modern-hotel-pms

modern hotel PMS trends

shared by xiaoyuzhang on 03 Oct 20 - No Cached
  • a recent study showed that in 2015 on average 4.9% of hotel revenue was allocated to the IT budget vs. 2.6% in 2014. Similarly, software accounted for 12% of hospitality IT spend but is forecast to grow at 7% pa from 2015-18, outstripping other segments and 22% of hotels earmarked migrating to the cloud as a top tech priority in 2015.
  • cloud-based PMS also offers immediate advantages like remote login allowing for anytime, real time access, distribution management, automated tasks, multi property management, mobile guest journey, and real-time data analytics, to name just to name a few.
  • “True mobility is the key to enabling your employees to deliver the ultimate in guest service at every touch point. Mobility empowers staff to build relationships with guests beyond the essential meet and greet upon arrival or wave goodbye when guests depart.”
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  • One of the biggest strengths of a cloud-based hotel management system is that it can be easily connected to other software applications, even if these applications don’t share the same provider.
  • xiaoyuzhang on 03 Oct 20
     
    The article showed us top 5 trends in modern hotel PMS technology. They are Cloud, Mobility, Guest engagement, Endless integration and Sleek design.
tredunbar

The Evolution (Past, Present and Future) of Hotel Property Management Systems | - 1 views

hoteltechnologynews.com/...el-property-management-systems

PMS

shared by tredunbar on 05 Oct 20 - No Cached
  • considerable changes to the PMS landscape are on the horizon, indicating an influx of cloud computing, open API marketplaces, middleware layers, enhanced connectivity
  • PMS technology has evolved slowly, limited by one-off integration costs and legacy infrastructure
  • Legacy PMS vendors have contributed to the problem by leveraging integrations as a revenue stream
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  • Legacy PMS systems are playing catch-up, and disruption is integral to continued innovation
  • Traditionally, and still today, the PMS represents an integral piece of technology for hoteliers, central to the core functioning of a hotel’s operations
  • modern systems will adopt a more focused model, integrating tightly with customer relationship management (CRM) systems and central reservation systems (CRS)
  • seamless integration across applications, enabled by an open API
  • new-age functionalities empower hotels to increase operational efficiencies and staff productivity, manage and amplify group business, effectively manage revenue, and collect and action guest data in a highly personalized manner
  • the latest in management software rely on cloud computing, effectively decreasing costs while empowering a more agile infrastructure
  • three types of integrations to consider
  • Core modules of the PMS Integrations that need close data communication but aren’t integral to the system Integrations to on-property devices such as phone systems, TVs, and more
  • Marketplaces can also create platforms where integration partners can showcase their products to a wider audience of buyers
  • Middleware layers, on the other hand, help to buffer the limitations of one-off integrations
  • middleware layers help to mimic the experience and benefits of an open integration model, even where it does not exist
  • A robust PMS comes with a range of functions, including guest information and folios, room distribution, pricing and revenue management, reservation details, advanced group functionalities, guest check-in/out, housekeeping
  • A modern, cloud-based PMS model can and should offer hoteliers the core functions they need to run their business and operations effectively, while also providing seamless integrations
  • tredunbar on 05 Oct 20
     
    The article seeks to explore the advances in PMSs by reviewing past features and performance and looking towards the future advancements. The industry is facing a gradual but eventual change in integration. The article reflects on how legacy vendors have been slow to evolve due to infrastructure and using integrations to develop revenue. This puts traditional systems in a precarious situation that will leave them behind if they don't evolve. The new systems focus on using Application Programming Interfaces (APIs), cloud based systems, stacked levels of integration, marketplaces and middleware to work seamlessly with CRMs and CRSs.
svail001

Understanding the Security Risks of Your Hotel's PMS Data Hosting Environment | By Warr... - 0 views

www.hospitalitynet.org/...4106126.html

shared by svail001 on 09 Sep 21 - No Cached
  • Data security has come under greater scrutiny for all businesses in recent years, with larger fines and penalties being awarded for contemporary data breaches.
  • Choosing the right partner and hosting environment for your property can be complicated, but the property-management system (PMS) selected will play a critical role in securing your confidential data
  • Protecting your guests’ data is equally important as preserving their physical safet
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  • There are two components of the puzzle: the booking engine used by hotels, and the actual PMS
  • Understanding how your hotel accesses and stores guest data is key to understanding their liability in relation to that data
  • Hosting your hotel's online booking engine comes with an extensive investment into web server technology
  • work with third parties to host their booking engine off site. However, even if your hotel's data is out of sight, it is a hotel's responsibility to keep their data partners accountable
  • Request information on the hosting facility’s certifications for GDPR, PCA, SOC 2, and others.
  • Forming relationships with your network administrator is key because every partnership in this arena is unique
  • data storage and security for hotels could be mostly automated, or hotels could be expected to manage several processes on their own
  • No matter how a hotel stores its data, operators will always be liable for securing it on some level.
  • Partnerships of any kind also do not absolve hotel operators from managing their local network
  • data services have tenants, like the housing market, and it pays to know if you have neighbors or not. Businesses have the option to invest in either a dedicated or open hosting environment,
  • Dedicated hosts allow for updates to roll out in coordination with operators’ decisions, keeping it autonomous and allowing for proper scheduling and preparatio
  • The other option, where multiple businesses share a single server host and single application instance, is a more hands-off proposition
  • but when an update is rolled out by the host it is done to every company on the shared server environment, whether your property is prepared for it or not. Surprise updates such as these can potentially impact operations, or other aspects of your business.
  • The hosting environment for your PMS and guests’ data should provide you with confidence through open and clear communication, vendor commitment and choice of options that best suit your specific independent needs
  • svail001 on 09 Sep 21
     
    This article discusses the important issue of data security especially when it comes to a hotel's PMS. It goes into two areas of particular vulnerability: the booking engine used by hotels and the actual PMS. By hosting a 3rd party booking engine off site, it is still the responsibility of the hotel to secure and keep guests' date secure. They need to ensure that their partners are adhering to proper compliance and rolling updates for security. The second area of focus is the PMS itself and how it is hosted: whether locally or through a cloud based system. Regardless of the location of the host, data security is the responsibility of the hotel.
isabelladlp

How Can Small Hotels Work With Global Distribution Systems (GDS)? - 0 views

www.littlehotelier.com/...lobal-distribution-systems-gds

shared by isabelladlp on 14 Sep 21 - No Cached
  • Global Distribution Systems (GDS) are just one of the many players involved in selling your rooms to a world of travelers.
  • a GDS acts as a middle-man that connects your small hotel to a network of travel agency professions
  • travel agents then sell your rooms to their customers (a mix of corporates and leisure travelers), and any bookings made are automatic.
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  • Retail model
  • easy way to understand this model is if you think about how you would work with your local brick and mortar travel agency, that caters to walk-in customers.
  • Merchant model
  •  you would work with online travel agents (OTAs) like Booking.com via the third party service provider.
  • Opaque model
  • your guests don’t know they’re staying at your specific property until after they’ve made the booking.
  • Small accommodation providers can benefit greatly from using a GDS to connect to retail travel agents and corporate buyers.
  • However, we highly recommend that you steer clear of the merchant model, because you would be paying commission to both the third party service provider and the OTA.
  • n this kind of business relationship, it’s much better to retain full control of your rates and inventory, and cut out the middle-man by using an integrated channel manager to sell rooms through your OTAs.
nashalsiddiqi

Future of Global Distribution System and Travel Agencies - 1 views

www.hotelsimply.com/ibution-system-travel-agencies

distribution agencies technology Tech travel hospitality

shared by nashalsiddiqi on 08 Sep 21 - No Cached
  • the future of GDS and travel agencies. It will be like dinosaurs using new techniques for basic altercation which is related to their expenses
  • GDS provides a digital marketplace that brings together buyers and sellers to allow for the smooth processing of travel transactions and technical standards to simplify sales of all types of travel interim products and services at all stop in the travel course.
  • GDS provides a digital marketplace that brings together buyers and sellers to allow for the smooth processing of travel transactions and technical standards to simplify sales of all types of travel interim products and services at all stop in the travel course.
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  • tter exposure of the property GDS would not be cheap at begining stage
  • nashalsiddiqi on 08 Sep 21
     
    The article discuss the relationship between global distribuition system and travel agencies, it also focuses on why OTAs are still using GDS as the first point of contact in the business. also discusses couple of statistics on how growth in the need of GDS have decreased through the last ten years.
nbrac002

How Artificial Intelligence is Revolutionising Hotel Revenue Management - 0 views

pricepoint.co/ai-in-revenue-management

shared by nbrac002 on 16 Sep 21 - No Cached
  • With the help of data and analytics, revenue managers, from the get-go, have been predicting and shaping the customer path to purchase.  
  • Most AI-powered systems are designed to digest, translate and identify patterns in a large amount of data
  • Talking about the role of revenue manager, it has evolved to a great degree. A few years back, the job of a revenue manager was only about collecting, compiling data, and analyzing data to decide hotel rates. 
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  • Technology like AI is fast becoming a significant part of a hotel’s operations. From a hotel website chatbot to predicting guest behavior, AI is being deployed everywhere.
  • This data holds a tremendous amount of information that could benefit hotels in various ways.
  • At present, an Al-based hotel revenue management system can process millions of data in a fraction of time. Not just that, with machine learning, it can compile them, bringing a lot of valuable insights to the table and also learn about customers’ behavior.
  • Data gathering is one of the first and foremost things in revenue management
  • Further, machine learning algorithms are trained to gather certain types of data.
  • Guest patterns or you can also call it guest behavior is critical for a hotel. Because it isn’t static and keeps changing with time and circumstances. Therefore, a hotel must be able to identify and attend to them
  • evenue management in hospitality existed even before this, but it was in its infancy. Only a few accommodation providers were utilizing it.
  • Detailed and data-driven guest personas are important for efficient revenue management. But creating guest personas manually or using traditional methods have a few flaws. This is where automatic and data-driven persona creation is used.
  • When we talk about personas, there’s also something called the propensity model. If you aren’t aware of the propensity model, it is basically a scorecard that is used to predict the behavior of your guests or prospect base.
  • With predictive analytics and machine learning, revenue managers can predict how customers’ preferences and past behavior will lead to future purchases. As a result, they can optimize the revenue channels of a hotel precisely.
  • There are times when hotels run guest discounts and they don’t invest much to analyze it. They fail to determine whether these discounts are worth it
  • hotels can easily monitor every discount or promotional campaign and determine which ones are delivering good results and which ones aren’t.
  • As machine learning algorithms already have access to all the data, it understands relationships between the different data fields related to your hotel’s offering, giving a more predictable outcome.
  • Not to mention, these ML-powered systems will continue to learn, optimize, and adjust over time. Meaning, it will just get better and better
  • But with an AI-based system, you can continually monitor every channel and let the system alert you about potential risks. Further, these systems are usually fed with specific metrics and conditions for risks, and whenever it finds something that matches the conditions, it sends an alert.
  • However, many might argue that artificial intelligence for hotel revenue management would rule out human jobs. But in reality, AI, ML, and other sought-after techs are more likely to work in collaboration with humans going forwar
  • nbrac002 on 16 Sep 21
     
    AI has tremendously helped the hotel industry especially in the realm of revenue management. Instead of having to compile mountains of data and make calculations by hand, we have AI software that can not only analyze all the compiled data, make predictions based of trends, and set rates but it also learns from this data to become smarter with time.
svail001

The Challenges - and Opportunities - of Location-Based Marketing - - 0 views

geomarketing.com/es-of-location-based-marketing

shared by svail001 on 21 Sep 21 - No Cached
  • Location-based advertising through push notifications are 20 times more effective than generic banner ads
  • Knowing where a user is located allows a marketer to better target this person, which leads to a more personalized experience for the consumer.
  • Users Must Opt-In
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  • Relevancy:
  • It needs to be obvious why users would want to share their location with you and how it will benefit them.
  • users may feel as if you want to spy on them
  • Inaccuracies may be due to an unreliable method of pulling data, moving devices, poor interpretation of data, high urban density, or outdated data
  • They are often concerned that businesses will share their data with other services or send them annoying ad
  • Grabbing Attention
  • When too many services request location data, users can be overwhelmed with notifications and other types of content
  • Accuracy
  • Privacy Concerns
  • Offer Useful Content
  • This allows you to build relationships and develop loyalty.
  • Higher Conversion Rate
  • By using ads correctly, you significantly increase your chance of conversions.
  • svail001 on 21 Sep 21
     
    This article discusses the pros and cons of proximity and location-based marketing. The pros are associated with the potential opportunities a company can take advantage of if done correctly. And the cons relate to the potential pitfalls or challenges a copy can face if they choose to implement this form of marketing
nashalsiddiqi

Take It From Ritz-Carlton: Data Is Nothing Without the Personal Touches | CustomerThink - 0 views

customerthink.com/_nothing_personal_ritz_carlton

shared by nashalsiddiqi on 24 Aug 21 - No Cached
  • the Ritz-Carlton uses a CRM system. Coined “Mystique,” the Ritz-Carlton database is used to track information such as guest preferences, frequency of visits and issues that have come up for guests during their previous stays.
  • While the data is helpful in understanding an individual guest’s relationship with the brand, the data is only as good as the staff’s willingness to leverage it to create ongoing, memorable and unique experiences for the guest.
  • according to NPD Group, a market research company, almost 50 percent of the consumers who described themselves as highly loyal to a brand were no longer loyal to that brand a year later. So how does a business maintain loyal customers? In a nutshell, by not leaving it solely to technology, such as complex CRM databases, but instead making loyalty and customer engagement an integral part of each employee’s daily focus and communicating about it daily
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  • At line-up, the Ladies and Gentlemen celebrate stories of exceptional service; share new information from the Mystique CRM database; hear presentations on business success factors, such as the importance of driving customer engagement is presented, and research results from customer engagement surveys. And they discuss the information on the Credo card.
  • nashalsiddiqi on 24 Aug 21
     
    The article discuss Ritz Carlton experience with their own CRM system called Mystique, it also argues that a CRM system and technology are not enough to gain customer loyalty but also needs a different level of customer engagement.
  • nashalsiddiqi on 31 Aug 21
     
    The article discuss how did Ritz Carlton introduced a new CRM system named mystique to develop a more personalized service for the clients focusing mainly on data collected through the hotel employees by observing guests behavior or by asking the guest directly. However, the article also discusses the importance of human interaction regardless to the system it self.
jblan183

Hotel Concierge Software. What it is and why your hotel needs it. - 1 views

www.triparound.com/hotel-concierge-software

concierge Tech POS software

shared by jblan183 on 02 Nov 21 - No Cached
  • While room booking has been highly modernized, the same can’t be said for the activities and services offered by the hotel.  Experiences such as spa, tours, and excursions play a vital role in the guest’s overall experience. Modern travelers like Millenials want to dive deep into the culture of the location they are visiting and experience it at its fullest. Even a great hotel room and good service are no longer enough.
    • jblan183
      jblan183 on 02 Nov 21
       
      Since most Millennial parents, according to triparound.com, work remotely, they have become more adventurous compared to prior generations, being able to work while they vacation as well as make enough of a living to afford more adventurous excursions over traditional hotel stays at the Marriott International hotels.
  • By having all activity bookings in one organized, online platform concierge teams and hotel staff can enjoy a much better collaboration. All knowledge and bookings are shared through the software.
  • A big part of the concierge’s role is the development of meaningful relationships with the hotel’s guests in order to better understand their needs, enhance their experience, and delight them.Unfortunately, due to inefficient activity booking methods, concierges often lack the time needed to do that. With a hotel concierge software, all activity bookings can be done with a click of a button (literally) , and thus they have more time to come closer to your customers, assess their needs, and emphasize on the personal touch. 
    • jblan183
      jblan183 on 02 Nov 21
       
      As mentioned below by Remy Merckx, Global VP of Digital from the Radisson Hotel Group, technology is "an accelerator to get in touch with the customer," increasing the nymber of potential interactions and improving the personalization capabilities during traditional touchpoints like check-in or at the concierge desk.
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  • What is a hotel concierge software?In brief, a hotel concierge software is a digital platform that allows the efficient organization of daily operations, planning, collaboration, and booking of experiences for concierges.In other words, it empowers concierge teams toHave better collaborationReduce downtimeMonitor the performance of your hotel’s experiencesMake bookings without the need for physical presence by the guest
cingram21

How Artificial Intelligence Is Changing the Future of Digital Marketing - Business 2 Co... - 0 views

www.business2community.com/...-of-digital-marketing-02432101

shared by cingram21 on 03 Oct 21 - No Cached
  • Artificial Intelligence (AI) can think, read, and react almost like humans when trained with a large enough data set.
    • cingram21
      cingram21 on 03 Oct 21
       
      This provides some insight into artificual intelligence with a primary focus on developments in digital marketing. I especially found this helpful because it discusses analyzing large amounts of data that we as humans cannot make fair and unbiased decisions on. This is similar to the revenue management systems in use today. It also discusses the role fo chatbots in marketing. The article also ends with a few case studies.
  • Menial and redundant tasks like data entry, segregating leads from a marketing campaign, and responding to FAQs by customers can be easily handed over to chatbots and AI.
  • a machine learning model estimating the likelihood that a customer will churn can uncover factors driving churn rates and enable decision-makers to change business strategies and processes.
  • ...8 more annotations...
  • By analyzing data, AI can easily predict the purchasing behavior and decision-making of target customers, improve user experience, and provide customers with what they really need.
  • AI is unlocking the potential of hyper-personalization through personalized product recommendations, intelligent content recommendations, and customer support suggestions.
  • According to a recent survey, 71% of marketing respondents say that brands do not understand consumer fundamentals. Therefore, 66% of marketers said they want brands to invest more to build customer awareness and relationships.
  • You no longer need to invest your time into menial tasks like responding to repetitive queries or FAQs to market yourself and your business because AI assistants like AmazonEcho can do it for you.
  • From purchase to flight booking, to giving you necessary recommendations and even financial management.
  • Product recommendation utilizes technology to create personalized content recommendations for users, such as people who buy X also buy Y.
  • Machine learning and auto-learning analyze the data of millions of consumers and generate the best time and day of the week to contact users, recommended frequency, and the most intriguing content in the subject and title of the email, which will lead to more clicks of the mail. The A / B test is time-consuming and may have some errors. So, in this sense, AI is your best friend in personalizing each subscriber’s email content.
  • By 2021, 75% of enterprises will use AI for their businesses.
cingram21

Report by TINT Emphasizes Importance of Authentic Marketing Content for Tourism and Hos... - 0 views

www.hospitalitynet.org/...4106710.html

shared by cingram21 on 03 Oct 21 - No Cached
  • The report also considers the impact of COVID-19 on traveler expectation and social media usage, along with "The Way Forward", a framework for the creation and application of social content by travel brands.
    • cingram21
      cingram21 on 03 Oct 21
       
      This article is a summary of a detailed report on the status of social media marketing and offers up some really great statistics on the current status of social media and the travel industry
  • - Content created by real consumers and trusted influencers alleviates travel concerns and aids in conversion. 97% of people who were influenced by social media had also discussed a recent leisure trip with a trusted source
  • participation due to pent-up demand after more than a year of travel restrictions and extended lockdowns. Brands should use this opportunity to lay the groundwork for future success by building relationships, and thus brand affinity, with travelers.
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  • he leading User-Generated Content platform trusted by over 5,000 global brands, stresses the importance of using authentic social media and marketing content for travel-related industries as they recover from the global impacts of COVID-19. Travel-centric brands face a "next normal" in a world where social media adoption and consumer expectations have increased exponentially.
  • More than 30% of social media users will make at least one purchase directly through their social platform of choice; meaning that brands with emphasis on social media or digital marketing should also invest in social commerce and shoppable social technologies.
  • brand trust is not only about marketing to the public, but also communicating with current and future employees. Employee Advocacy is taking a step outside of Human Resources and moving closer to Marketing and Communications.
  • Trendwatching indicates six social-driven trends that will affect tourism and hospitality organizations for the next three years: Social Commerce, physical and digital accessibility, hybrid experiences, sustainability, the new Business Travel, and Hyper-personalization.
mmoutsatsos

Why Germ-Zapping Robots and AI Technology Could Be the Future For Cruise Ships - 0 views

www.cruisecritic.com/articles.cfm

Technology travel cruise touchless

shared by mmoutsatsos on 13 Jan 22 - No Cached
  • Cruise lines have arguably been well ahead of the game when it comes to new technology in the travel industry
  • -- even before the COVID-19 pandemic took hold in March and led to a global suspension of operations.
  • What COVID-19 has done is to add a more 'urgent' element that will force the industry to speed up that process of adding to the passenger experience and enhancing health protocols."
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  • thermal imaging cameras to test passengers' temperature; the aim of the technology is to give a ship's medical team the information to decide whether a passenger should be allowed to board.
  • Royal Caribbean's fast track check in -- take a selfie and scan your own passport; Celebrity's facial recognition technology; MSC Cruises' artificial intelligence system, Zoe, an Alexa-like onboard assistant; and Princess' Ocean Medallion, a part-app, part token approach to customized cruising.
  • Princess Cruises' Ocean Medallion, for example, unlocks the door as you approach so guests don't need to touch their door handle. It was simply a luxurious feature pre-COVID-19; now, in our new world it, holds far more practical importance."
  • Another possible change passengers might see are disinfection tunnels leading to the terminal and an entirely biometric system operating in the terminal, according to Jennifer Willy, editor at the
    • mmoutsatsos
      mmoutsatsos on 13 Jan 22
       
      In our discussion we talked about how to justify spending money on technology and I believe this article does a good job at showing all the different tech the different cruise lines were investing in and how it todays day with COVID it has become money well spent. We also talked about disruptive innovation and how if a company doesn't adapt it will fail. The cruise industry see the move to things become touchless and have already taken steps to meet expectations.
  • Apple and Google both are developing track and trace apps, which can alert crew whether someone has been near an infected person.
  • "Most likely to be rolled out first across most cruise lines and port terminals is temperature scanning, for example, thermal imaging using infrared to detect elevated skin temperatures, not only at embarkation, but for monitoring throughout the cruise."
  • One of the aspects that we might lose, at least in the short term, is the personal touch --
  • "There are systems for air purification and pathogen removal for the whole terminal facility that could be implemented, along with UV lighting, and the obvious thermal imagining for temperature checks,"
  • touchless tech. This is already used widely by the lines in the form of apps, which allow you to do a whole variety of things -- often without the need to log onto onboard Wi-Fi.
  • ct as a keycard to open your cabin, to order and pay for drinks; make bookings at restaurants, shows and the spa; book shore excursions, check your account, track your loved ones or even control the lights and temperature in your cabin.
  • "For instance, a ship could use virtual queueing apps to limit how many people are able to go to a certain area at any given time, which would make certain there is no crowding at a lunch buffet, in the fitness center or at the pool.
  • MSC Cruises' geo-location wristbands mean you can find your friends or family wherever they are on the ship (using your app), rather than meeting them at a central point somewhere.
  • Ocean Now on some of Princess Cruises' ships, passengers can order food, drink and a selection of other products and receive them in a different location, away from other passengers or shopping areas.
  • "Royal Caribbean's Bionic Bar cocktail maker was surely little more than a publicity stunt when it was conceived but it now seems a prophetic move by the cruise line. People will be understandably worried about food and drink preparation -- and shared buffets in particular - when they return to cruising. We may see an increase in automation as a result."
  • Most of the major lines have been running with enhanced technology for a couple of years.
  • could cruise lines introduce some of the changes that are already being pioneered at hotels such as limited housekeeping, no room service and surfaces devoid of many items to help with cleaning?
  • whose LightStrike Germ-Zapping Robots (they've been likened to R2D2) are already being used in hotels, restaurants, food processing facilities, and office buildings -- and it has built protocols for cruise ships.
  • The robots use broad spectrum UV light to quickly decontaminate rooms and public spaces.
  • Xenex, Texas Biomedical Research Institute tested the robot against the virus that causes COVID-19 and it killed it in two minutes.
  • worried about touching surfaces in your cabin, just ask Zoe to look up information or power items on or off for you – MSC Cruises' voice activated Alexa-like speaker is in every cabin onboard MSC Bellissima and MSC Grandiosa, and is likely to be retrofitted onto other ships in the fleet.
  • "Voice tech will become important in the new touchless world too. Rather than having to turn off the lights or lower the blinds by hand, just ask 'Alexa' to do it for you,
  • "It will be an expensive time for cruise lines when they can least afford it. Lifelong cruise lovers will return after the pandemic ends but convincing new people to give a cruise a try may rely on ships becoming as touchless as possible."
  • I think onboard technology will augment the ways guests can communicate and interact with the crew, rather than replace them."
  • "Once again, completely replacing a human being is unlikely, and handing off conversations will be an important step."
  • Royal Caribbean found out to its cost in 2014 when it first introduced tablets for waiters to take orders, and were hit with a deluge of complaints because it meant waiters were buried in their screens
  • Cruising is all about the personal attention and relationships built with crew and other guests. 
  • "Personal contact with the ship board staff is and always has been a very important component of creating memorable experiences. The cruise product cannot eliminate that essence of the cruising experience.
  • He added: "Otherwise it will be just transportation from one place to another."
  • mmoutsatsos on 13 Jan 22
     
    This article talks about the different technology cruise lines have implemented and the future technology they plan to include as they move for a more touchless approach to certain things.
erinkieltyka

How can proximity marketing help your business? - ShippyPro Blog - 2 views

www.blog.shippypro.com/proximity-marketing

shared by erinkieltyka on 08 Feb 21 - No Cached
amdelgad liked it
  • you may have heard of its alternative name, ‘hyperlocal marketing’. It’s all about marketing to customers, and potential customers, in the right place and at the right time. It also makes use of personalised notifications to really engage customer
  • Proximity marketing enables you to bridge the gap between online and offline marketing. It can entice customers into making a spontaneous purchase.
  • beacons are small, wireless devices that transmit Bluetooth signals to smartphones that are within a certain proximity of the device
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  • Proximity marketing can also be used as a way of gaining on-the-spot customer feedback.
  • Over 60% of respondents to the study said that they would do more holiday shopping in a physical store rather than online if they were served mobile content and offers as they shopped. Finally, 61% of people said they’d visit a shop more often if it offered beacon marketing campaigns.
  • Near-field communication (NFC) was designed to enable secure payments and applications
  • it hasn’t been as successful for proximity marketing. That’s because NFC ads require customers to initiate the engagement, and can’t send notifications like beacons can.
  • QR codes are an alternative solution for running proximity marketing campaigns if your brand doesn’t have an app
  • Radio-frequency identification (RFID) is used by retailers to track store product movement and inventory. However, to use it for proximity marketing requires businesses to invest a significant amount in all of the equipment needed including tags, readers, reader control and apps.
  • Retailers who have both online stores and bricks-and-mortar shops have long struggled with having access to the same data offline as they do online
  • Proximity marketing can offer tailored advertising for customers, with ads triggered by a customer’s proximity to your store.
  • you can build long-term relationships with your customers by offering them a more personalised experience
  • it’s not inherently compatible with mobile devices,
  • It targets potential customers with personalised adverts based on how close they are to a specific location.
  • The technology for hyperlocal marketing is usually powered by beacons, which is a fast-growing market. In 2016, the global beacons technology market was valued at $519.6 million.
  • Retailers can send whatever information they want out to customers’ phones. They could choose to send details of special offers, or perhaps offer a unique discount that isn’t available to other customers.
  • It can improve a customer’s affinity to your brand, and drive sales from both new and existing customers.
  • By sending notifications and offers to shoppers through your app, you can ensure customers take a more active interest in the app.
  • guanhuahao on 08 Feb 21
     
    This article explains what proximity marketing is, that marketing to customers and prospects in the right place at the right time, and how it works. Through a series of research data shows the development prospect of this marketing way. Introduce the most common technique used for this type of marketing is beacon，while also introduce some other methods and the reason why these technologies haven't been as popular as beacons, including NCF (near-field communication), QR codes, RFID (radio-frequency identification), and WiFi. The author also analyzes the benefits, which contains advertising, personalization, access to data, and increase usage of mobile apps, for companies to use this, as well as benefits for customers, such as a personalized shopping experience. Moreover, the writer rounded up some of the best-use cases of proximity marketing by big brands, including McDonald's, Amazon Go, and Walmart in order to give some idea for readers how this could be applied for business.
  • erinkieltyka on 23 Sep 22
     
    This article discusses what proximity marketing is, how it is used, the different forms of it, as well as the pros and cons of it. Proximity marketing has many different uses, and is currently mainly used in retail stores. However, this kind of location based marketing is becoming popular in hospitality, mainly through restaurant usage.
kbakermhd

Walmart and Target Have a Big Problem They Don't Want to Fix - TheStreet - 0 views

www.thestreet.com/...get-should-ditch-self-checkout

shared by kbakermhd on 17 Jan 23 - No Cached
  • Retailers and restaurants love to push work off on consumers under the guise that it's somehow better for them. It's like when you order a bagel and a cup of coffee at Panera Bread and you get handled, a blank bagel, frozen butter or cream cheese packets, and an empty coffee cup.
  • Letting me customize my coffee in an app as Starbucks (SBUX) - Get Free Report does is customer service. Handing me an empty cup and pointing me toward a carafe with a milk and sugar station is the exact opposite.Self-checkout is the same principle. If Target (TGT) - Get Free Report or Walmart WMT offers a few stations where people in a hurry can opt to check themselves out, that's very different than replacing your cashiers with automated checkout stations. That's not about convenience, it's about saving money.
  • And, yes, self-checkout has increased shoplifting, but it has also gone from being a convenience offered to customers to a cost-saving method for stores. It's automating an area where people do a better job in a lot of ways.
  • ...3 more annotations...
  • sacrificed a chance to connect with your customers.
  • Human interaction and connection building can't be automated. Some tools may aid in that relationship, but ultimately people matter.
  • Automate the things people can't see and put as many human beings into helping customers and building connections as possible
  • kbakermhd on 17 Jan 23
     
    This article discusses the controversial self-checkout model in major chain stores such as Target and Walmart and the cause and effect of labor issues and how other scenarios appear to be encouraging a time when this model replaces human checkout entirely. It was reported that Walmart loses 3 billion every year to customer and employee theft. For the most part, retailers have been thinking about self-checkout through a financial-savings and customer-experience perspective. But inherently, that means there's going to be less eyes on a transaction, less human interaction and more opportunity for shrink.
vriverol

Airbnb is out, new disruptors are in | Hotel Management - 1 views

www.hotelmanagement.net/...airbnb-out-new-disruptors-are

shared by vriverol on 16 Jan 23 - No Cached
  • At first blush, it may seem that Sorenson was calling out the likes of Airbnb, a common target blamed for poaching travelers seeking hotels. However, this is not the case. Instead, Sorenson said it is the likes of Google, Facebook, Amazon and Alibaba that have captured his attention.
  • ng hotel
  • velers s
  • ...5 more annotations...
  • . Instead, Sorenson said it is the likes of Google, Facebook, Amazon and Alibaba that have captured his attention.
  • “They are all trying to have a profile for every customer, so how do we use that to make sure we are monetizing as much of that relationship as we can?
  • If companies such as Google, Amazon or Facebook make a push into the hospitality business, there is no doubt that the level of disruption on the current business environment would be staggering.
  • Getting to know your customers and what they value is something that Amazon, Google and Facebook have mastered
  • According to Nassetta, hotels and hotel operators are masters of their environments. If they fail to capture guest attention, it is no one’s fault but their own.
  • vriverol on 16 Jan 23
     
    While Airbnb is still one of the larger competitors the hotel industry is up against, at the NYU Hospitality Conference, a new possible disruptor was brought into question. Speakers began to discuss the possible disruption that online services like Google and Amazon to name a few. The advantages that these companies have, should they dive into the realm of hospitality, is the sheer amount of information that these sites contain about the consumer. Although they have this extensive data, they are lacking in interpersonal experience as these companies don't deal with the consumer physically. The hotel industry however, leads far ahead of these companies in this regard, as it's what they've been known for. However, for the hotel industry to ultimately come out on top, they will need to partner with these companies and work together, rather than be taken down. 
mabbate

How to maintain security in the data-driven hotel industry | Hotel Management - 2 views

www.hotelmanagement.net/...-security-data-driven-industry

Security Technology

shared by mabbate on 04 Jun 19 - No Cached
  • It is no secret that customer data is king in the hospitality industry, providing powerful insights to operators that enable them to create personal relationships with their guests
  • Data security is not just a box to be checked, it’s a core component of any business strategy.
  • here are three main types of data collected by hospitality operators: personal data, preference data and transaction data. Personal data includes guests’ basic information including name, date of birth and contact information.
  • ...6 more annotations...
  • The best protection for hospitality operators is to always, first and foremost, make sure all employees know best practices and then move onto external factors.
  • rom there, they can segment who can access what information and put strict permissioning in place to lock down the sharing of more sensitive data.   
  • However, with the rise of cloud access security brokers, companies can now expand the reach of their security policies, using these CASBs to ensure network traffic between managed and unmanaged devices and cloud-based software vendors follows pre-existing protocols, and comprehensive audit logging captures user activity and behavior.
  • First and foremost, before operators can protect guest data, it is crucial that they understand what type of data is collected, where it is stored and how it is used.
  • Cybercriminals are most interested in personal information, like social security numbers, license numbers, and contact information, as well as transaction data and credit card numbers. Being aware of the most valuable information and knowing where it is stored is a crucial first step in keeping it safe.
  • When data is exported and, even worse, shared through insecure channels such as  email or unsanctioned cloud software, whether internal or not, the information is instantly at risk. 
  • mabbate on 20 Jan 23
     
    In this article, you will find several practical applications to hotel data security. The most interesting point was the role staff plays in data security. Hotel staff needs to be trained on the proper way to handle sensitive data .
cnburke22

What role cloud computing is playing in the evolution of the hotel industry? - 2 views

qloapps.com/volution-of-the-hotel-industry

shared by cnburke22 on 04 Sep 22 - No Cached
  • What role cloud computing is playing in the evolution of the hotel industry?
  • Preparation starts when guests interact
  • Cloud services collect data from the moment a customer interacts with a company or service. For example, the hotel can keep track of which services or rooms the customer viewed and make recommendations for upgrades.
  • ...8 more annotations...
  • information provides insight into customer preferences
  • Personalization continues with upsell offers that appear as the customer interacts with the company.
  • The cloud not only enables a frictionless checkout experience with no surprises, but it can also follow up afterward to nurture relationships and reward loyalty.
  • Benefits of Cloud Computing
  • Cloud computing provides several advantages over traditional computing:
  • Avoids costly and painful installationsRequires minimal upfront investmentAllows software companies to focus resources on R&D/innovationEliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) Offers the ability to cancel at any time. Apart from that, it has lower switching costs for buyers.Pushes software companies to consistently earn customer loyalty with innovation and great service.Eliminates the chances of tasks being derailed because operating the job is possible from anywhere at any time.Relive the risk of unsecured information.
  • Build responsive infrastructure
  • Disruption can have far-reaching consequences. Suppose organizations need to work remotely, shut down or open up certain operations, change supply lines or alter operations in any way. In that case, cloud services allow a smooth transition with a central line of communication.
  • peacejj22 on 04 Sep 22
     
    This post helped me better understand cloud computing and the benefits associated with doing so through an industry-focused lens.
  • jsmiranda22 on 29 Oct 22
     
    Cloud computing continues to transform the hotel industry by providing the opportunity to reduce cost, improve experiences, build responsive infrastructure and personalize guest offers. Cloud-based software can save the industry money and seamlessly implement a new system without the lengthy installation process. A great way to meet hotel objectives and increase guest experience.
  • cnburke22 on 20 Jan 23
     
    Cloud computing contributes to many different factors in hospitality. From the moment the guests arrive cloud computing is already playing a role in providing a better experience. By saving guest information and make it readily available to all members of staff, personalization is provided form the start. Cloud computing will also keep previous stay information which allows employees to see customer preferences. "Predictive maintenance can handle by cloud computing to reduce downtime, especially during peak seasons.The cloud offers a true end-to-end solution for hospitality, restoring the thrill of travel."
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