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kuhang

How Important is Strategic Management Accounting to Hotel Managers? | By Michael J. Tur... - 0 views

www.hospitalitynet.org/...4091057.html

accounting managers hospitality

shared by kuhang on 17 Oct 20 - No Cached
  • the relationship between firm strategy and firm performance was significantly enhanced through the use of SMA techniques.
  • Our primary finding was that the key precursor to hotel property SMA usage is a hotel propertys adoption of market orientation business strategy;
  • A hotel which adopts this type of business strategy will tend to operate in a highly competitive market, and therefore puts their customers at the center of their strategic and operational thinking.
  • ...4 more annotations...
  • the information generated through adoption of SMA techniques assists managers with these needs, and they enjoy superior hotel property performance.
  • Knowing this will enable the property manager to discontinue product offerings that add no value, and to include only value-added services.
  • the further a hotel moves away from a market orientation business strategy, the less benefit there will be from adopting SMA techniques.
  • the overarching trend is toward hotels facing higher levels of competition. Where there is greater competition, there will be a need for hotels to adopt a market orientation business strategy,
  • kuhang on 17 Oct 20
     
    This article introduces the functions and importance of contemporary strategic management accounting (SMA) techniques in hospitality industry. They involve the collection of long-term, externally-focused and forward-looking information for the purpose. Besides, SMA techniques perform better in hotels which adopt market orientation business strategy.
akallison93

How social media marketing is helping in hospitality recovery, Hospitality News, ET Hos... - 0 views

hospitality.economictimes.indiatimes.com/...77139859

social media marketing TECHNOLOGY hospitality hotel Software tech travel solution business

shared by akallison93 on 20 Feb 21 - No Cached
  • Instagram started as a photo posting site and would have never imagined the impact it would have on driving travel inspiration and building a relationship between the guest and hotels.
  • BCV, one of the leaders in helping hotels leverage social media, started on this journey ten years ago to help hotels realize the value of social media and the role it can play in driving engagement and, eventually, revenue.
  • Before we entered 2020, in Asia, 55% of millennials were basing their booking decisions on social media
  • ...11 more annotations...
  • In 2019, 63% of social media marketers confirmed that social listening would be crucial in 2020 to continue to engage the traveler
  • over 40% of social media users are now asking questions on Property and Destination Opening instead of asking for cancellations, showing a highly engaged potential guest.
  • organizations that respond well to a crisis and continue communications see a 20% increase in brand value as opposed to those companies that respond poorly see a 30% decrease
  • she owes the success of the campaign on turning the focus from the brand to the guest and their needs during the quarantine.
  • Building trust is critical for a brand, however sustained engagement to drive bookings and revenue from social media is the key success metric for most marketing leaders.
  • mitigating negative reviews is critical for driving demand in the future.
  • encouraging guests to share photos and awarding a two-week stay voucher and promoting the health standards and safety measures taken by the brand.
  • BCV’s RoI focussed strategy that micro-targeted source markets and personas created tailored content for Cinnamon hotels to deliver more than 200 room nights worth of revenue and an RoI that exceeded 200.
  • Brands need to understand who their target audience is, what they care about, and how they manage their time to capture their attention.
  • Instagram now has a shopping feature, which allows users to check out new products from brands in a few swipes. This shows that visual content is more crucial than ever—you can literally put a price tag on your photos on Instagram now.
  • Every Digital Platform has its own metrics and today, Digital Marketers can track close to 50 metrics to show success such as followers, traffic, share of voice and many more however as hospitality marketers emerge from this pandemic
  • akallison93 on 20 Feb 21
     
    An excellent article that discusses how companies have changed their social media approach during Covid. Instead of selling the destination or the experience itself, hotels are trying to sell the concept of safety and security. Also, the article goes into detail about flexible date plans and more, all being advertised through their social media accounts. Overall, social media is still as important as ever, but the way companies approach it has changed drastically.
jlewinsky

Hotels: Are Your Cyber Defenses Ready for 2021? | Hospitality Technology - 0 views

hospitalitytech.com/your-cyber-defenses-ready-2021

cyber security hotels tourism POS

shared by jlewinsky on 23 Feb 21 - No Cached
  • Two of the top five biggest data breaches made public in 2020 were at hotel chains. Attackers stole personal information including names, emails and addresses from 5.2 million guests at Marriott and 10.6 million guests of MGM Resorts.
  • To ensure a swift recovery from COVID-19, the hospitality industry must shore up its cybersecurity protections — or risk more headline-making breaches in the future.
  • Risk is especially high at hotels because attackers have multiple points of entry.
  • ...14 more annotations...
  • Breaches undermine hospitality brands’ reputations and erode customer trust. Eighty-one percent of consumers will stop engaging with a brand after a breach, according to a 2019 study.
  • Guests may share their credit card numbers with the hotel in advance via a booking app or website, opening up the possibility of web-based attacks. Loyalty programs are another source of online vulnerability, with an estimated $1 billion a year lost to account fraud and related crimes.
  • However, one of the biggest vulnerabilities may be on the hotel grounds themselves.
  • hotels have multiple point of sale (POS) terminals across different locations, from the front desk to restaurants, all of which are connected to each other. If a POS device is not properly secured, attackers can use malware or other attack vectors to steal clear-text credit card numbers and other data.
  • POS attacks remain one of the most common causes of data breaches in accommodations and food services.
  • When it comes to cybersecurity, companies today have two options: Defend the fort or devalue the data. The former is the more traditional approach. By strengthening the digital “walls” around your data — via firewalls, intrusion detection, 24/7 monitoring and other security protections — the defend-the-fort approach works to keep attackers from accessing your systems at all.
  • One important and underutilized aspect of cyberdefense is employee training.
  • Make sure your employees use strong passwords and know how to spot fraud and spear phishing attacks. You may also want to limit employee access to confidential data, so if an account gets hacked, private guest information doesn’t go with it
  • You should also make sure your software is up to date with all security patches, as attackers often exploit known weaknesses in programs. Isolating POS devices from the rest of the network can also limit the damage from malware infections at that entry point.
  • it’s unlikely that even the strongest digital “walls'' will prevent all incursions. Defenses are important, but the ever-changing nature of technology means that new, hard-to-catch vulnerabilities will pop up all the time.
  • important to devalue your data, rendering it unusable to attackers who gain access to your systems. One way to do this is to implement point-to-point encryption (P2PE) by encrypting payment information from the moment it enters your network at the POS
  • Encrypted data is unintelligible to anyone who doesn’t have the right digital key. Implementing P2PE is the only way to ensure that clear-text payment data doesn’t fall into the hands of attackers targeting POS systems with malware.
  • Data that’s stored for the long term, like passport information or credit card numbers saved to a loyalty program, can also be devalued through tokenization. Data that’s tokenized gets replaced with an alphanumeric pseudonym, so the actual sensitive information isn’t stored on your servers. This method helps secure guest information beyond the initial transaction at the POS.
  • Hotels that reckon with their security vulnerabilities now will protect themselves from fines and other fallout from data breaches as business rebounds. They’ll also build deeper, more trusting relationships with customers by keeping their personal information secure. By strengthening security protections and devaluing their data, hotels can set themselves up for a brighter future. 
  • jlewinsky on 23 Feb 21
     
    This article describes the vulnerabilities in the security systems of the hotel Industry. The POS system was recognized as one of the most vulnerable areas that are more targeted by hackers. This is due to the multiple stations where the POS systems are located on the premises of the hotel. Likewise having POS systems independent of the hotels security system left the system open to hackers. Two options to defending the cyber-defense, are digital walls and employee training. Digital walls works by keeping hackers from accessing the systems. Although even with a strong firewall it is recommended to implement point-to-point encryption (P2PE), this encrypts payment information of guest. the other is tokenization. This uses alphanumeric pseudonym to protect data stored for long periods of time. Another way to prevent cyberattacks is employee training, encourage the use of strong passwords an dhow to detect fraud and phishing attacks.
nellyvero71

Event Registration | Event Smart - 0 views

eventsmart.com/...event-registration

shared by nellyvero71 on 23 Jul 20 - No Cached
  • event registration
  • can help you deliver the best experience for every attendee, save time and money, build a lasting relationship with your audience, and learn how to make your next event even better
  • advanced event registration system that gives attendees multiple ticket options, collects detailed information about the attendee, processes payments, scans and validates registrations or tickets at the door, communicates with attendees automatically and tracks attendance.
  • ...9 more annotations...
  • Meet expectations. 
  • Secure your event.
  • 1. Ask the right questions, get the right answers.
  • Remove distractions. 
  • Save time and money
  • When you have access to the right event registration data, you have powerful data to examine your performance and try to identify ways to improve.
  • With your event registration data, you can also examine your data over time to identify trends.
  • f you’re not collecting the event registration data, it is far more difficult to answer these questions.
  • you are more likely to be successful in building a audience for your events over time when you collect attendee information for their benefit and your long-term success.
  • nellyvero71 on 23 Jul 20
     
    The article talk about Event Smart that is an event registration system. Explain the benefits that can be obtained having the system. Even though the article mention that the registration process can be completed used a paper, gives special importance to do it using a system.
zihanwang

What's the difference between a PMS and a POS? - Preno HQ - Preno HQ - 1 views

prenohq.com/...erence-between-a-pms-and-a-pos

pms pos technology hospitality

shared by zihanwang on 30 Jul 20 - No Cached
  • A Property Management System (PMS) takes care of the day-to-day front-desk functions of an accommodation business.
  • A Point-Of-Sale system (POS) is used anywhere when you need to conduct sales transactions.
  • A PMS-POS integration allows guest billing information from each of your necessary touchpoints (front desk, bar, spa etc) to be sent to your PMS and added to a centralised guest account. 
  • ...2 more annotations...
  • An integration between your PMS and POS provides deeper value than simply managing transactions.
  • While an integration between a PMS and POS is operationally imperative, there are add-ons that can streamline the process further.
  • zihanwang on 30 Jul 20
     
    This article introduce what the difference between a PMS and a POS and it specific illustrate what benefits the PMS-POS system can brings to the hotels. This article give us a deepen understanding of PMS and POS systems.
  • hankunli on 30 Jul 20
     
    Generally, PMS and POS are quite different systems. A PMS is used in front desk operations and a POS is used in processing transactions. However, they can be integrated and reduce errors in data transfer, comparing to manual systems. PMS-POS integration can provide much more than simply managing transactions. The additional benefits include intelligence on customer behavior and the occupancy-revenue relationship, along with helping in identifying the most contributing marketing segment.
irinadolgopolova

How to Prevent Malware Attacks and Promote Cybersecurity at Your Hotel - 0 views

hoteltechreport.com/...malware-in-hotels

Technology hospitality hotel software cyber-security malware

shared by irinadolgopolova on 20 Jul 20 - No Cached
  • Each time a hotel’s guest records get breached, the property is burdened with financial strain and faces broken trust with guests. As a hotelier, you don’t need to be an expert in cybersecurity, but you absolutely need to understand the basics to protect your business and your guests.
  • hotels process lots of transactions and store tons of guest data. A hacker can simultaneously target a property’s point-of-sale and property management system to capture payment card information as well as personal data, like passport numbers and email addresses.
  • Research from Symantec, a cybersecurity firm, found that more than 65% of hotels are routinely leaking booking reference codes through third-party sites. Why is this important? Because the information shared through these codes would allow a bad actor to login to a reservation, view personal details, and even cancel a booking altogether. When this happens, your guest information is vulnerable and you risk destroying the guest relationship.
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  • Compliance with the Payment Card Industry Data Security Standard (PCI-DSS) not only helps to ensure that data security software, hardware, and practices are safer, but also helps to protect against fines and penalties when a breach occurs,
  • The right technology is only half the equation; over the years, security experts have also identified employees as part of the problem. Hotels must train their staff to handle personal information security, comply with privacy policies, and change user access credentials regularly.
  • Even with a great PMS/POS system and the right training, it’s important to perform routine penetration testing and risk assessments. There’s no straightforward answer as to how often you should pen test your network, but experts warn once a year probably isn’t frequently enough
  • irinadolgopolova on 20 Jul 20
     
    The article is about the reasons why the hotels are attractive for hackers, the author also explains the key concepts in the cyber security. Then, the biggest cyber attacks in hotel industry are described in the article. At the end, the author tells us how hoteliers can improve the security measures.
leonfai

Why cybersecurity matters | Hotel Management - 0 views

www.hotelmanagement.net/...why-cybersecurity-matters

technology hospitality hotel software business

shared by leonfai on 24 Mar 20 - No Cached
  • Cybersecurity is not just a buzzword. In today’s technology-abundant world, it has become a critical undertaking for companies across all industries—including hospitality.
  • Trustwave’s "2018 Global Security Report" lists hospitality as one of the top three industries most vulnerable to payment card breaches. Other estimates project that hotels are the unwelcome recipients of around 20 percent of all cyberattacks.
  • Additional anecdotal evidence supports these numbers. One need not look further than Marriott International’s Starwood Hotels & Resorts Worldwide group, which recently disclosed the theft of more than 25 million passport numbers and 380 million unique guests’ personal information.
  • ...9 more annotations...
  • After all, the industry has been and continues to be focused on cultivating a user-friendly atmosphere. Unfortunately, for hackers this combination is nothing short of a gold mine.
  • Since a businesses' hard-earned reputation relies heavily on instilling confidence in its customer base, a breach of trust is sure to compromise that relationship. If an attack affects millions and is publicized to millions more, the impact on brand equity can be difficult to recover. 
  • Marriott, for instance, was criticized not only for the breach, but also for responding inadequately and unprofessionally.
  • In short, as more and more consumers become aware of the importance of reliable cybersecurity, a hotel that neglects this pain point is compromising the strength of its product among its competitive set. 
  • Considering that the annual frequency and severity of cyberattacks are only rising, the time is now to establish organizationwide security operations, recovery plans and budget allocations.
  • a cohesive top-to-bottom strategy is required and often is best delegated to a trusted strategic advisor with depth of experience in cybersecurity breach prevention and resolution.
  • Next, the goal becomes full-scale protection. From the technical side, this includes setting up firewalls and securing weak points (such as point-of-sale terminals).
  • There needs to be an efficient method for detecting the attack and mitigating any damages. Lastly, to avoid the pitfalls noted above, a predetermined plan to address this worst-case scenario is vital. From reviewing insurance policies to preparing for impending litigation, recovery is a process best started with a go-to advisor before it is needed. 
  • The only way to avoid being another statistic in future Internet crime reports is by staying as ahead of the looming threats as possible.
  • edagt001 on 24 Mar 20
     
    This article talks about how cyber security is very important to the safety of the personal information.
  • obrediajones on 18 Jun 20
     
    Author, Lena Combs, discusses why hospitality has become vulnerable to cyber attack. Ranging from the failure to secure POS systems and credit card data. To hotels' inability to detect and effectively respond to potential cyber threats. Combs outlines the steps involved in implementing a cohesive top- to bottom strategy that will effectively address these dilemmas. More importantly, why doing so protects a hotel's bottom line and brand positioning.
  • leonfai on 20 Jul 20
     
    The following article highlights the importance of cybersecurity in general and why it is especially important in the hotel industry. This highlights many facets, one being the fact that the hotel industry is one of the most vulnerable to cyber-attacks, therefore, needing to have top-notch cybersecurity.
sharline86

How technology is revolutionizing property management - Spacewell - 0 views

spacewell.com/...utionizing-property-management

shared by sharline86 on 05 Jun 20 - No Cached
  • There are many property managers who are realizing that software can help them make their properties more profitable.
  • It is also projected to grow at a CAGR of 7.6% for nine more years, until 2028.
  • CRM modules can especially help users find customer information immediately. Since their information search time is reduced, their productivity is increased. With this, organizations can save upwards to $6 million a year, according to research by IDC.
  • ...10 more annotations...
  • Thus, customer satisfaction levels can go up or stay at a high point, enabling the property to become more profitable.
  • With those insights, they can optimize and improve their services and make sure that tenants experience only the height of comfort.
  • Apart from that, organizations can also employ analytics to discover patterns and relationships between various aspects of the business. It is useful for forecasts, which can help the property management to be ready for any event in the future.
  • Hence, businesses can extract deeper insights and meaningful patterns. This can help them gain a competitive edge in their field since they are able to uncover new opportunities and find answers to questions.
  • A property management app can harness this and enable owners or managers to predict when leads are ready to rent, lease, or upgrade their current property. Property management software can also use analytics to personalize interactions–gearing the conversation towards tailored offers and services. With this, it is possible to win over more tenants as you show them how to provide great online customer service your way.
  • In the field of property management, this can be applied to document management, contract management, and portfolio management. You can configure workflows for those processes and ensure that everyone in your organization adheres to best practices.
  • Instead of calling or visiting the property office to lodge their requests, they can simply pull up the property mobile solution. Therein they can create service requests that is processed smoothly by the app so that your maintenance team can take care of them in order.
  • There are platforms that support the real-time monitoring of units and properties using IoT sensors. With this, there is no need for property managers to rely on other interfaces to watch the sensors’ status. Instead, they can access the data directly from the property application’s screen.
  • Additionally, IoT sensors can offer insights into the performance of spaces and buildings. Using those, the management can transform spaces to make them more likable for tenants. This way, they can attract more people and keep a steady stream of revenue.
  • These integrate innovative technologies that change the way property administration is done–shorter waiting times for both the manager and clients, better market predictions, accurate numbers and no more paper-pushing. As a result, managers can take care of their core responsibilities that include tenant screening, rent setting and collection, property maintenance, and budgeting.
  • sharline86 on 05 Jun 20
     
    This article details some of the ways Property Management Systems are expected to grow in the next decade through CRM solutions, analytics, automation, & IoT sensors. These measures will reduce time, increase productivity, increase customer satisfaction, and most importantly generate more revenue.
cleon087

Hospitality Should Not Remain The Last E-Commerce Industry Regarding Prepayment - 0 views

www.hospitalitynet.org/...4093404.html

hospitality hotel business

shared by cleon087 on 11 Sep 19 - No Cached
  • High cancellation rate: According to a recent research by D-EDGE, over 23.5% of the bookings of independent hotels and 35% on-the-books revenue is cancelled before arrival.
  • Fraudulent Bookings: As the booking is not engaging the end user, some hotels may be the victim of unscrupulous visitors booking long-term stays (20 days or more) just to feed their Visa's demands for example
  • High cancellation rate: According to a recent research by D-EDGE, over 23.5% of the bookings of independent hotels and 35% on-the-books revenue is cancelled before arrival.
    • cleon087
      cleon087 on 01 Jun 20
       
      This doesn't even give a chance for the hotel to serve the guest and build a relationship with the guest.
  • ...7 more annotations...
  • Fraudulent Bookings: As the booking is not engaging the end user, some hotels may be the victim of unscrupulous visitors booking long-term stays (20 days or more) just to feed their Visa's demands for example
    • cleon087
      cleon087 on 01 Jun 20
       
      You reserve rooms and are expecting this income but then it turns out to be a lie. Especially for a stay that is 20 days. I think it is crucial for hotels to come up with policies especially for extended stays.
  • widened the form of payment accepted.
    • cleon087
      cleon087 on 01 Jun 20
       
      This makes it more accessible and welcoming to all guest. If you make the payment process easier, it makes the booking easier and inviting to guest.
  • 59%* of them will book somewhere again if they are able to pay quickly the first time.
  • D-EDGE and PayPal have partnered to enable hoteliers to accept payments quickly on their hotel website, from almost anywhere around the world, in a secure manner.
    • cleon087
      cleon087 on 01 Jun 20
       
      Whenever I see that a company accepts pay pal, it always gets me happy and more likely to buy. It is easier to pay and I trust that pay pal is secure.
  • The account creation process is very fast and hoteliers can then start accepting payment instantly on their booking engine from almost anywhere around the world.
  • 267 million active PayPal users around the world and offer them a simple way to pay i
  • rate can increase up to 87.5%** thanks to PayPal solution for mobile.
  • aflor094 on 11 Sep 19
     
    The articles goes over why Hospitality should start making pre-payment the norm in the industry. The examples given are because of high cancellation rates, fraudulent bookings, and cash flow impact.
  • ...1 more comment...
  • jorgeegutivav on 15 Sep 19
     
    This article discusses the massive amounts of lost revenue experienced by hotels due to their outdated methods of collecting payment. By requesting guests to pay after the duration of their stay they are leaving up to 35% of "on-the-books" revenue to be lost due to cancellations, fraudulent bookings, or invalid credit/debit cards. By allowing guests to pay for their stay at the time of booking they are collecting payment sooner and reduce cancellation risks.
  • nicolasdepinto on 24 Jan 20
     
    The article discusses how hotels are one of the E-Commerce industries where payment is predominately received after the service is provided and not at the time of booking/purchase like most e-commerce businesses. This practice has hindered revenue growth over the years due to fraudulent bookings, long lead times affecting cash flow, and high cancellation rate for reservations. Which is why hotels should aim to further encourage payment at the time of booking, which according to D-EDGE (a cloud-based e-commerce company & booking engine) can be done by increasing the number of payment options, exemplified by their partnership with PayPal, that enables hotels to accept payments fast and securely by integrating the widely used PayPal platform to the hotel's website.
  • cleon087 on 01 Jun 20
     
    This article is about the importance of changing the way payment is done in the hospitality industry. There are negatives to paying after you have completed your stay. It includes people canceling before stays and people booking without any intentions of staying at the hotel.
anonymous

The Evolution of Event Technology - MHT Partners - 1 views

www.mhtpartners.com/-evolution-of-event-technology

hospitality technology event evolution

shared by anonymous on 26 Jul 20 - No Cached
  • Live events and technology have a unique relationship
  • The event technology industry is full of organizations striving to find the best possible use of technology, leading to more efficient event registration platforms, live event apps, ticketing software, and much more.
  • According to a study by Mordor Intelligence, in 2017 the event management software industry was valued at $6.89 billion USD globally and is projected to grow to $12.51 billion USD by 2023.
  • ...7 more annotations...
  • Technology solutions have evolved rapidly with the mobile and digital revolutions, and now many vendors are offering their solutions as a service.
  • the most successful providers moving forward will be able to collect large amounts of data and present it to event organizers in a format that is easy to understand
  • Data will also be extremely useful in building and maintaining attendee databases, allowing event organizers to attain greater success year over year.
  • The advances in event technology have been so profound that now event organizers have trouble keeping track of the latest available services.
  • most cited issues currently seen with event technology include staying up to date with the latest tech, getting attendees to engage with the new technology, and the IT skills of event staff.
  • However, the industry is still highly fragmented, and it is rare to find a technology provider that can cover the entire spectrum of demands, including venue planning, ticketing, data collection, sponsor engagement, data improvement and payment services. Often event producers are forced to reach out to multiple technology providers to find all the solutions they need.
  • Mordor Intelligence, Capital IQ and Reuters indicate Cvent, Patron Technology, Aventri and Eventbrite are some of the more prolific buyers.
davidclark33

Take 5: Barry Fieldman, Smart Bar USA - in the Mix Magazine - 0 views

inthemix.on-premise.com/...take-5-interview

shared by davidclark33 on 27 Aug 20 - No Cached
  • Barry Fieldman Co-Managing Partner Smart Bar USA
  • The primary users of the SmarTender are cocktail servers and waiters/waitresses.
  • Today we have installations in movie theaters all over the U.S., including many Regal Cinemas. We have installed numerous units in hotel casino gaming properties (both American Indian gaming and non-American Indian gaming). The SmarTenders are deployed at service bars, pool cabanas, theaters and restaurants. We have also placed our SmarTenders in private suites at major stadiums including those for the Cleveland Indians and Minnesota Twins. Cruise lines are currently looking into using our machines as well. Portable SmarTenders are also currently utilized in banquet and catering halls.
  • ...3 more annotations...
  • The software also prevents unauthorized use by automatically locking the system after each user’s order is complete.
  • Each user is provided an access code or employee swipe card, and all drinks prepared by that access code are stored and recorded in the on-board management screen.
  • The SmarTender will not replace a bartender who serves those customers seated at the bar; that is part of the relationship a proprietor has with a customer. There are many applications where a customer orders a drink and never sees it made by a bartender. In these cases, a service bar is utilized and a “service” bartender prepares drinks for servers. SmarTender can eliminate the need for that extra bartender, thereby affecting labor costs. The servers do not share their tips with a service bartender because there isn’t one – this makes the servers happy. The customer gets their drink faster (keeping the customer happy and more drinks sold) because the server is in control and not dependent on a service bartender.
  • davidclark33 on 27 Aug 20
     
    This article is an interview with one of the managing partners of SmartBar. He speaks about some of the specific uses and that it was never intended to replace a bartender, so to speak, more of replacing a service bartender. Its worth the read.
shannaton

Tourism and Technology: How Tech is Revolutionizing Travel - 1 views

www.wearemarketing.com/...is-revolutionizing-travel.html

shared by shannaton on 24 May 20 - No Cached
  • change goes beyond improving processes or the tourist experience; it entails transforming the tourism system itself.” We’re participating in making improvements to processes, customer service, relationships with customers, and the creation of new business models. All this naturally leads to benefits for the traveler, letting them simplify, and often enrich, the travel planning process.  
  • industry and identify 30 major industry
  • shannaton on 24 May 20
     
    This is an article that summerizes the different techonological tools the travel industry uses to interact with its customers. These interactions with consumers are becoming more critical,. Therefore the technological advances are letting these corporations get closer and know their customers better.
damanigoode

Environmental Sustainability in the Hospitality Industry: Best Practices, Guest Partici... - 0 views

scholarship.sha.cornell.edu/...viewcontent.cgi

sustainability hospitality industry guest participation satisfaction customer best practices

shared by damanigoode on 25 May 20 - No Cached
  • To learn about guest participation and satisfaction in sustainability programs for over 89 hotel brands, we draw from a broad survey of 120,000 customers in the J.D.Power database over a period of five years, 2006 through 2010.
  • Hotel operators are well aware of the potential ben-efits of sustainability, and many of them publicly promote resource conservation.
  • Guest satisfaction with hotels’ sustainability programs is seen as essential for their success
  • ...7 more annotations...
  • Based on these surveys, the most effective and widely used environmentally sustainable best practice among resorts is towel and linen reuse programs.
  • Offering sustainable programs does increase guest satisfac-tion, but the effects are modest, as shown in Exhibit 7, which shows the statistical effects by segment and overall.
  • Although studies from the general sustainability and marketing literature suggest that consumers do value envi-ronmentally sustainable products (although with limits), we believe that the relationship between hotel’s environmental sustainability-related initiatives and customer satisfac-tion measures reported by hotel guests remains uncertain.
  • Although hotels’ sustainability efforts are essential for saving energy and resources, a key element of any green program is guests’ reaction and participation.
  • The traditional drivers of satisfaction (room, facilities, and food and beverage quality) still overwhelm the effects of green operations. That said, green programs do not diminish guest satisfaction, so hotels may consider their cost-benefit analysis, potential for improved employee relations, and reduced risk in addition to “green” satisfaction to determine whether these investments are beneficial.
  • The LEED certification system’s new v4 scorecard is specifically designed for the hospitality industry and is intended to create incentives for new lodging construc-tion that meets sustainability criteria.
  • It has also been found that water-saving notices in bathrooms that encourage custom-ers to regulate their water use are effective.
  • damanigoode on 25 May 20
     
    This article shares results from an environmental sustainability study of 100 US resorts and a separate survey of 120,000 hotel guests. It discusses a variety of sustainability initiatives such as water and energy conservation, recycling and waste reduction, LEED construction, and guest engagement. While guest engagement was significant, indicating 75% of guests surveyed actually participated in sustainability initiatives during their stay, the effect on guest satisfaction is modest at best. At best, only 0.6% of guests selected specific properties based on environmental sustainability. Guest participation in sustainability efforts were highest at extended stay locations, followed by luxury and upscale properties, with economy properties placing last. The most effective and commonly used aspect of sustainability efforts was towel and linen reuse, showing up in 91% of the survey responses. Overall, while the traditional drivers of guest satisfaction remain consistent across brands and property types (room, facilities, food and beverage quality), sustainability programs do not lower guest satisfaction, but are increasingly becoming a standard expectation of both guests and employees, and have significant cost-savings potential when implemented and managed effectively.
blevi022

Horizon Properties Group Maintains Business Continuity with Aptech's PVNG During CV19 - 0 views

www.prweb.com/...prweb17212783.htm

shared by blevi022 on 05 Jul 20 - No Cached
  • When we deployed Aptech’s PVNG Enterprise Accounting this February we did not plan for a pandemic, but PVNG has been instrumental in our business continuity because now we can oversee financial performance and effectively manage operations remotely,” said Joshua M. Morgan, CHTP, director of technology and infrastructure for Horizon Properties Group, LLC.
  • Horizon Hospitality LLC specializes in hotel ownership, partner relationships, and hotel management services. Its portfolio includes Hilton, Marriott, and independent properties.
  • PVNG is an enterprise hotel accounting software financial system that supports one property or large multi-brand, multi-property portfolios. It uses the most current technology platform incorporating AP, GL, A/R, statistics, financials, and bank reconciliation with easy to use browser navigation. Aptech is an IBM Premier Solution Provider and Prophix Premier Business Partner offering web-enabled business intelligence, budgeting, and hotel accounting software
  • ...5 more annotations...
  • PVNG lets us remotely pay our vendors and coordinate the A/P workflow with our GMs. Our VP looks at all payments and invoices personally and can approve them remotely on her tablet from wherever she is. Remote cloud financial management was a major factor in our PVNG decision.
  • PVNG also lets us compare Hilton’s property reports with Horizon Hospitality’s budgeting and expense data
  • Our executive team works late and travels, and PVNG lets them oversee operations wherever they are. Even with CV19 taking place, PVNG lets our executive team work more efficiently to serve our properties and investors.”
  • Aptech VP Cam Troutman said, “Horizon Hospitality’s team is doing a great job of leveraging mobile technology to operate its properties during CV19’s impact on business. Aptech is happy to support the creative management processes Horizon implemented with PVNG. We are proud of how Horizon is handling the current issue.”
  • When we deployed Aptech’s PVNG Enterprise Accounting this February we did not plan for a pandemic, but PVNG has been instrumental in our business continuity because now we can oversee financial performance and effectively manage operations remotely
  • blevi022 on 05 Jul 20
     
    Horizon properties had been looking to get a remote accounting system for 3 years and deployed Aptech's PVNG Enterprise Accounting system this February prior to planning for a pandemic but have become very useful for business continuity during COVID 19 by allowing operations to be managed remotely.
cleon087

How technology is transforming hotel point-of-sale systems | Hotel Management - 3 views

www.hotelmanagement.net/...how-technology-changing-pos

hospitality pos

shared by cleon087 on 20 Jun 18 - No Cached
  • Technology has transformed point of sale into point of experience
  • elf-ordering via their smartphone by the pool or wherever they happen to be and increased guest satisfaction with guest payment
  • Because the staff members have appropriate intelligence readily in their hands, personalization can happen
  • ...21 more annotations...
  • easy to summon service in “non-F&B” areas
  • The card data is processed only by the payment gateway to/from the acquiring bank and only the final transaction approval code is passed to the POS, without the card data
  • The hotel F&B space continues to show growth, with overall consumer spending increasing 4.9 percent in 2017 and showing a robust 5.5-percent annual growth since 2011
  • associated mobile apps have the potential to increase top-line [food-and-beverage] sales in hotels by 5 [percent] to 10 percent without significant costs
  • hotel food-and-beverage revenue per occupied room increased 1.6 percent during 2017. F&B RevPOR reached $105.56, up from $103.93 in 2016, according to STR.
  • POS vendors have moved away from storing card data on their application and network. Many vendors no longer pass through or process any card data on their POS systems. Rather, they link and integrate to certified payment gateways. Payment devices are encrypted and secured, and client card data is always encrypted and totally separated from the POS terminal.
  • Technology is allowing for an extreme and pronounced change in point-of-sale systems
  • Mobile POS provides several benefits for hotels and guests alike. With mobile POS, the speed of service is dramatically increased because the staff can bring mobile ordering directly to guests, anywhere on property
  • POS technology has been a great partner in these efforts by making POS systems easier than ever to use, and mobility plays a role in impacting the increase in consumer spending, Wisell said
  • Call-for-service technology, deployed tableside and in under-serviced areas such as lobbies, coupled with mobile ordering apps, offer hotels an opportunity to increase sales
  • Mobile POS also lays the groundwork for future integration with artificial intelligence or customer-relationship-management systems.
  • “Hotels can spend millions of dollars on a remodel but if they don’t have the right point of experience, it can still result in a one- or two-star rating,” he said.
    • cleon087
      cleon087 on 27 Jun 20
       
      This shows that importance of POS, and how it can transform a business for the good or bad.
  • Mobile is now
    • cleon087
      cleon087 on 27 Jun 20
       
      People are starting to expect this, they even want more of a variety of different ways to pay that can be determining if you get business or not.
  • Hinojosa said
    • cleon087
      cleon087 on 27 Jun 20
       
      Were always looking for a way to make the experience more personalized and this is one way.
  • with
    • cleon087
      cleon087 on 27 Jun 20
       
      When guest get their food quicker and accurately this helps the experience and revenue.
  • they are the face of the property
  • u recognize them and are honored they are here with you again.”
  • “Whenever a guest is seated in the lobby and wants a take-away coffee, they can order one and not only when a staff member notices the guest in a restaurant,
    • cleon087
      cleon087 on 27 Jun 20
       
      This is really good because it is hard as a front desk agent to give attention to the guest since the moment they step in but with this they can request their snack or drink that they want.
  • While there is interest in the potential of AI and chatbots for roomservice and self-service ordering, these are not yet ready for a widespread rollout at this time, Wisell said.  
  • “Data scientists can be used in the back of the house on the kitchen side, too—optimizing the production line,” he said. “Looking at the analytics behind the performance will reduce the wait times in the front of the house.”
    • cleon087
      cleon087 on 27 Jun 20
       
      This will optimize performance
  • hotels don’t want to cross the line into creepy.
  • anonymous on 20 Jun 18
     
    Mobile POS has boosted F&B growth due to the ability to complete sales much faster and from non-F&B serviced areas of the property. The mobility contributes greatly to the increase in customer spending. With this mobility, companies must ensure compliance with PCI standards, and ensure that no credit card information is stored directly on the POS terminal. The article also touches on the subject of tokenization, and the usage of technology to secure a "token" rather than actual card data aids in reducing security risks.
  • ...4 more comments...
  • aycasa on 25 Jun 18
     
    This article was about how technology has had a great influence on point of sale systems within the hospitality industry. According to a senior director of product manager at Agilysys, Mike Hinojosa, he states that technology has transformed point of sale into point of experience. I personally agree with this because lately I expect hotels to have the latest in technology when it comes to POS and when I encounter a poor POS I automatically think they lack in providing the best for their guests. This article talks a lot about how mobile POS provide benefits for both parties and how it has increased guest satisfaction. "With mobile POS, the speed of service is dramatically increased because the staff can bring mobile ordering directly to guests, anywhere on property." According to this article, POS systems help boost F&B spending growth and they have become more secure throughout the years. "The hotel F&B space continues to show growth, with overall consumer spending increasing 4.9 percent in 2017 and showing a robust 5.5-percent annual growth since 2011, according to Technomic". It's said that mobile POS has helped F&B growth because it gives users the ability to into quicker sales and in different areas throughout the properties. For example, a waiter walking around a pool taking orders instead of having the guests walk to the poolside bar to place an order. Collecting payment has also become safer and easier with POS systems because of the PCI standards.
  • chinneegyyal on 02 Oct 18
     
    Technology is allowing for an extreme and pronounced change in point-of-sale systems. The speed of service for the guest in a hotel has dramatically went up because of point of scale systems. It is more convenient and quicker for guests to get things or to order things.
  • zxu009 on 24 Apr 19
     
    This article is about the employment of technology in the hospitality industry.
  • anonymous on 03 Jun 19
     
    This article is about how technology is transforming the POS experience by providing a more advanced security solution and a mobile platform. The article highlights how this new technology supports both the client and staff experience. The technology also provides a financial benefit in increasing sales by 5% and reducing cost by 10%.
  • jeanique13 on 19 Jun 20
     
    POS Technology has developed majorly over the past years. Growing developing offering mobile devices that can help workers pace themselves and generate more sales. These programs also offer extra data security to protect the clients information against fraud. This device is perfect for sport arenas, bar, golf course and more open outdoor and large venues that cater to voluminous crowds.
  • cleon087 on 27 Jun 20
     
    This article is about the benefits of technology in POS systems. It shows how the technology can personalize the experience of the guest by having them be able to order from the moment they step into the lobby. The article also discusses how all the technology is good but in the hospitality we are walking on a fine line that we don't want to cross to creepy with biometrics. Technology offers efficiency in speed and will give a better experience. Not only this but it talks about how POS is becoming more secure, and how people want to pay in different ways.
jenelleforbes

How to Plan an Event: A Simple 8-Step Guide - 0 views

blog.capterra.com/-plan-an-event-a-10-step-guide

shared by jenelleforbes on 29 Jun 20 - No Cached
  • Planning an event is a massive undertaking. Before you get too far into it, think about why you want to host it
  • ou don’t want to pick a
  • date where there are a lot of other conferences in your target industry for a few reasons:
  • ...10 more annotations...
  • There’s a lot of software out there. Some of it will be helpful for your event, and some of it might help with future events.
  • Once the general location is set, it’s time to pick the specific venue.
  • figure out how you’re paying for all the fun stuff
  • If you’re investing in multiple tools, make sure they all integrate with each other before spending your money.
  • Depending on the venue you choose, they might offer specials or have their own in-house caterers and A/V offerings. If you can’t bring in outside vendors, you should check to see if they offer any particular deals you can take advantage of
  • If you’re allowed to bring in third-party/outside vendors, shop around to make sure you’re getting the best deal.
  • What is it that’s going to get people to attend your event?
  • You need to develop a singular vision for your event theme and build your marketing campaign around that.
  • At the event, lay the groundwork for a future relationship by offering lots of free swag with your company’s information on it (e.g., pens, magnets, binders, totes, etc.).
  • Now start to think about your own goals. What’s the best way for you to achieve them? Welcome to step one. You can do this.
  • jenelleforbes on 29 Jun 20
     
    The author of the article breaks down event planning in 8 steps. He states that you should know why you are having this event and when. You should also know how much money you have to spend for the event then knowing where your event will be. Event planning is big undertaking so you want to make sure that you have the correct software weather it be for ticket and payments or signs or live streaming etc.You should do your research for vendors if you can bring outside ones in, if not see if the venues vendors have deals that you can utilize. You need to know why people are coming to your event and what it will take to motive those people to come and how to get them to come again.
marble_bird

ContentServer.pdf - 0 views

shared by marble_bird on 07 Jul 20 - No Cached
  • The development of technology has made it easier for the traveller to book hotel rooms by the website. The number of online websites that provide services for the hospitality industry is on the rise.
  • According to Quinby and Jain (2012) (which research the OTA market in Australia, China, Japan, India, Indonesia, Malaysia, New Zealand, Singapore and Thailand), the Asia Pacific’s online travel booking on 2011 is estimated to be US$ 1,6 billion/year and predicted to rise 30% to 40% on the next periods
  • In the hotel industry, the internet has had a big impact on the evaluation of the distribution channel, which pushed the industry from a traditional operation (offline) to an online operation system
  • ...22 more annotations...
  • The use of the internet has changed the hospitality industry by helping organize, promote and market tourism products and services, as well as helping communication, online transaction, and distribution systems for hoteliers and consumers
  • With the growing number of hotels in Indonesia, the number of online websites which offer hotel rooms also increases.
  • this study examines the process of online hotel decision making by focusing on the effect of website quality on the customers’ e-Trust.
  • The two key issues we wish to examine are: (1) whether customer’s perception of the website’s usability influenced e-Trust; and (2) whether customer’s perception of the website’s ease of use influenced their e-Trust.
  • Nowadays there are more travellers than ever that search the internet medium for information of the tourist destination and the process of booking the trip, as evidenced by the increase of information access through the search engine and social media and also online hotel booking
  • A hotel’s website is not only an information channel but also a trading form, where it not only provides news and data, creates a brand image but also works
  • as a sale tool. But this ease does not come without a weakness. Communication by the internet creates uncertainty and risks have become an intrinsic attribute of e-commerce from them complexity and anonymity of online purchase.
  • A good website must be easy to use, understandable, and navigate well (Aziz, 2014). The easiness of using the website’s features can influence the customer’s interest in using the online service and push their booking intention
  • Because OTAs are such an important channel for hotel distribution, the industry should pay close attention to the way hotels are presented on OTA web pages.
  • The level of usability of a website will determine whether a user will stay or leave to find another website
  • website quality becomes the main factor in e-commerce because the perception of the website quality will trigger the customers’ purchase intention directly.
  • The ZEN Rooms website effectively delivers information and adopted a good interaction design to make sure consumers can easily navigate the website and find useful information.
  • Usability refers to whether a hotel’ s website can provide sufficient information about the product and the service, while ease of use showed the level of which a hotel’s website is easy to navigate and customer-friendly.
  • e-Trust is the consumer’s trust or confidence that the seller will not abuse the consumer’s vulnerability .
  • Sparks and Browning (2011) found that consumers depended on the easiness of information processing while evaluating a hotel based on online reviews.
  • risk-taking behaviour based on consumer’s positive expectations of a hotel’s website was called e-Trust. E-Trust plays an important role in online booking because of the risk that comes with online service
  • A hotel’s website that has good usability has a significant result on the consumer’s e-Trust. This finding is in line with previous study from Bai et al. (2008) and Wang et al. (2015) which also stated the significant impact between the usability variable towards online booking intention, where the higher a website’s usability was, it automatically affected customer’s e-Trust and willingness to make an online hotel booking.
  • The effect of usability of the website and ease of use of the website on e-Trust among participants of this research is elaborated upon in Table 1. The data in this table display the outcomes of a multiple linear regression analysis.
  • The other variable in this study, which is the ease of use, did not have any significant result on consumer’s e-Trust. This finding is different from previous studies conducted by Shen and Chiou (2010) and Venkatesh and Agarwal (2006) which stated that a website’s ease of use could help consumer’s online booking intention.
  • There is no significant impact between genders and e-Trust. The findings of this research propose that gender does not play a significant role in the attention of guests toward e-Trust and both genders are highly confident of having online booking purchase of hotel rooms.
  • The current study is not without limitation, such as the scope of the research. Future studies could conduct similar research but through a mobile application instead of the website. The internet keeps developing and there are changing platforms from website to mobile application so the use of mobile in the hotel industry is unsurprising and expected
  • The importance of having information towards the relationship between a website’s usability and consumer’s e-Trust is essential to help maintain the attributes of a website’s quality to keep consumer’s e-Trust of the hotel.
  • marble_bird on 07 Jul 20
     
    This article covers an Indonesian study performed to study factors that influence online bookings of consumers. The main factors considered in the study were the perceived usability of the website and the ease of use. The study found that perceived usability influenced the decisions of the consumer, while the actual ease of use did not.
sharlabrunsvold

Is Google Making Sabre and Global Distribution Systems Obsolete? - 2 views

www.flyertalk.com/...ribution-systems-obsolete.html

distribution systems google

shared by sharlabrunsvold on 24 May 20 - No Cached
  • Finnair wanted to move “…to our desired state of pricing and distribution freedom in direct channels and content differentiation in indirect channels.” Effectively, the airline saw more value in flyers purchasing fares directly from them, or through indirect channels including online travel agencies and Google Flights.
  • While Sabre handles a number of tickets every year, it also comes with hidden costs that are ultimately passed down to flyers. In 2011, American Airlines accused its former child company of exorbitantly raising fees for using the global distribution system to publish fares.
  • While Sabre was doing battle with airlines over fees, a smaller player in the travel space with a big name would begin building their pathway to dominance. In 2010, Google quietly purchased a flight information software company called ITA Travel.
  • ...3 more annotations...
  • Google Flights, along with other global distribution systems, provided a new direction for airlines. Instead of being dependent on a legacy technology service, they could market fares directly to travelers, and keep more of the fare through direct booking with the airline.
  • As a result, the tables turned against Sabre – allowing airlines to be bolder in their relationship with the global distribution system.
  • As technology makes data accessibility easier for both companies and consumers, more decisions could be made outside of global distribution systems and through consumer-focused technology.
  • sharlabrunsvold on 24 May 20
     
    This article discusses how Google Flights has become a threat to global distribution systems, such as Sabre. Google Flights allows airlines to market directly to travelers and keep more of the fare. Sabre, on the other hand, has been charging airlines fees for their services. This contrast has changed how airlines utilize global distribution systems, and Google Flights could ultimately replace GDS's like Sabre.
anonymous

The Corona virus may not be the biggest threat to the hospitality industry | By Jaison ... - 0 views

www.hospitalitynet.org/...4098756.html

hospitality software technology Tech

shared by anonymous on 24 May 20 - No Cached
  • There are several long-term key threats to both travelers and travel providers related to technology. The technology story of the last decade in travel is one of fragmentation and consolidation.
  • Hotels therefore need a mix of channels and partners to maintain high levels of occupancy and average daily rates (ADR)
  • Hotels therefore need technology providers that can provide a large enough ecosystem of channels to choose from, in order to tap into emerging source markets frequented by guests, while also exploring source markets from new channels.
  • ...5 more annotations...
  • keeping up with a growing number of channels to integrate with can be a real challenge.
  • Switching technology providers can be painful. Integrations and mapping take considerable work and switching a provider means redoing that work all over again; while there might be numerous benefits, these may not make up for the cost of switching.
  • The most significant risk lies in the exposure of guest data.
  • If a hotels distribution technology is spread over numerous vendors, managing those vendors and their security involves significant time, organization and cost.
    • anonymous
      anonymous on 24 May 20
       
      This article discusses the invisible threat against the hospitality industry, especially the hotel sector. It covers the pros and cons on the utilization of technology providers, especially when using more than one. Data breaches are expected due to the inability to oversee each provider's security. This then puts the guests' information at risk. It then discusses how the tense relationship between the US and China a governments impacts technological advancements and progression.
laurenperdomo

Why E-Business Is Now Everyone's Business - 0 views

www.ecommercetimes.com/...54230.html

shared by laurenperdomo on 30 May 20 - No Cached
  • B2B sales models were complex. They needed to incorporate negotiated contracts, special pricing and distribution or channel partners and typically involved multiple buyers from the same company.
  • B2C companies, on the other hand, were more consumer or end-user focused. They had to offer features such as ratings, reviews, communities of interest and promotions.
  • Influenced by the emergence of Web 2.0, where people collaborate and share information online in ways previously unavailable, B2B buyers increasingly expect B2C-like personalized experiences, creating a whole new challenge for B2B providers.
  • ...4 more annotations...
  • B2E initiatives also must integrate with traditional selling processes in order to fully satisfy customers' needs.
  • when a company has multiple products and services, they need a flexible platform that enables them to offer multi-divisional products/solutions.
  • While the merger of B2C and B2B will have a powerful impact on business, it will not erase the differences that exist among different markets.
  • the key is that sameness exists in the need for companies to provide their customers with product and service catalogs and offerings, pricing, promotions, order management, fulfillment and service. A B2E e-Business solution must support all these capabilities.
  • laurenperdomo on 30 May 20
     
    News | E-Commerce Times
  • laurenperdomo on 30 May 20
     
    The internet has drastically altered consumer relationships. Traditional "brick-and-mortar" enterprises realized that to survive, they too had to satisfy customer expectations to procure goods and services over the Internet. The Internet has raised the bar on customer expectations. Companies who understand this will succeed, and in turn, provide a Web experience that meets the unique preferences of each of their customers.
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