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The article briefly reviews the digital marketing branch in the hospitality industry. In this modern age, hotels need to have an updated and optimized website running. Most guest or OTA rely on hotel websites to gain information about the hotel and amenities and prices they have to offer. They must be visually appealing and easy to access. Apart from using hotel websites, search engines are also popular amongst bookers. Search engines like google or bing use keywords to narrow their search when finding hotels so having such keywords or phrases in the hotel main page on the website will allow people to access their hotel website quicker. Hotels also rely on advertising on sites like Facebook, Twitter, or Instagram. Heavy populated social platforms is one of he best ways to have a business advertise themselves to the public. The best part is that social media marketing can be cost-effective.

This article speaks to importance of consumers to have seamless experiences with Hotels through their entire journey. It speaks to the need for data driven management that integrates multiple sources to afford the tools to the front line to contextualize recovery, offer solutions and to communicate with guests by their preferred channel of communication. It cites the example of Marriott and Salesforce partnership and how the implementation is approaching the guest experience through multiple touch points through the deployment of guest management solutions that leverage AI, CRM and analytics to make interactions meaningful, relevant and human.

This is an interesting article that describes some of the new technology being implemented to improve how employees are getting paid based on the current workforce's spending habits. These include the ability to be paid by debit cards, ability to be paid daily and have the flexibility to move the money around, AI intelligence to keep track of the employees' work hours on their own devices, and integration of many payroll functions into one platform. With so much technological advancement, it seems that payroll management is one that is still behind with many companies still working with the old clock in and out method which is time consuming.

In this article, the author creates a platform where four of the best hotel POS Systems updated as of January 2020 can easily be viewed and compared simultaneously. Showcasing each of their pros and cons allowing you as the hotelier/business owner to choose. Armed with all the important information on each option, their capabilities and features categories ranging from the best, most affordable, windows-based, all the way to the most easily integrated with your PMS system.

This is a great publication that compares various POS systems for hotels. The article points out that POS systems in hotels reduce manual work, and thus manual hours. Besides, they streamline the flow of work and improve customer experience. However, the article only compares various POS systems by their software costs. I would like to see a comparison based on functionality factors. This would help hotel owners to make better decisions regarding the type of POS to acquire.

This is great example of a hardware technology that has been implemented in London West Hollywood hotels to improve and personalize customer experience. This technology also helps in driving F&B profits while reducing labor costs. The customer gets to enjoy a quality glass of wine at their own convenience.

In this article, they go over the tech revolution over the past 30 years. The first development of the deep-water navigation in the 15th and 16th centuries. The second industrial revolution was the evolution of electricity and transportation which happened in the 1900s. The digital revolution, beginning in the second half of the 20th century, is now having similar effects on the global system. As the tech revolution continues, the relationship between tech companies and their governments is still being defined. Beyond just the United States and Europe, other countries are moving to gain control over the tech sector. Giant tech conglomerates are now finding that tech innovation and computer science applications can revolutionize industries beyond their own.

Arryved Point of Service system used craft brewery increases service efficiency and flexibility. This allows staff to improve hospitality and consumer experience in addition to the data that allows you real-time insights and in-depth analytics to make business decisions.

The hotel industry is highly competitive and it is important to maintain an appeal to your customers and gain a competitive edge. Smart technology strategies is a way for a hotel to be able to ensure business and remain relevant to the target audience.

The entertainment sector of the hospitality industry oftentimes face multiple challenges if they are utilizing an event management software. Such challenges include: a limitation on the storage of data and lag in processing of up-to-date information. Therefore, implementing the use of an event management software will not only improve efficiency but also easier access and manipulation of data. Information will be centralized and modifications can be completed easily. Overall, the software increases professionally by assisting with automation of various tasks and have employees focus on more challenging tasks. Lastly, ROI is usually multiplied and customer relationship improved.

POS is becoming a part of everyday life. Most businesses whether small or large are relying on those systems to operate and keep tabs on their business. Those systems allow companies to record daily transactions with easily accessible information like tracking inventory and keeping tabs on what sells most.

POS systems have developed to be the heart of a business. They can take from HR, to analytics, to A.I. all in one place. The main objectives of these developing are to provide more information to the owners or managers to make better decisions for their business. They can control better the labor, the displaying of products, the hours of operations and others. More and more business are benefiting from the upgrades provided by the companies that handle the POS'. Next, you will find the 5 most trending POS benefits: -Increase in mobile payments and tablets POS. -Adoptions of cloud technology. -A seamless personalized customer experience. -The impact of Artificial Intelligence. -Use of data and analytics Hector Pachon.

A perfect example of how proximity marketing can successfully build and maintain a loyal customer base and increase their foot traffic.

This article provides ways Proximity Marketing impacts the shopping experience. This type of marketing helps businesses who have specific locations like hotels, restaurants, retails stores, malls, etc. This type of marketing helps companies connect in real time to customers by providing offers in real time and helping them achieve customer engagement. It also goes into detail about geofacing, loyalty marketing, customer reporting and analytics.

This article goes over what food fraud is. What kinds of fraud can take place.It as well tells you how you can protect yourself against fraud in the restaurant industry.

Hyatt is expanding its finance and accounting (F&A) relationship with Genpact to transform Hyatt's financial operations in Europe, Africa, Middle East and Asia. As part of the multi-year engagement, Genpact will seek to globalize its business model for Hyatt's F&A organization that centralizes and standardizes processes for procure-to-pay, record-to-report, and order-to-cash operations.

Multi year engagement is a pretty big deal! I think this is a great move on Hyatt!

Tech innovations are the essential part of the Hospitality Industry. In the article the author tells us about the top hotel tech trends for 2016 which impact the industry: -new security measures, which is very important due to possible breaches -wearable tech, with just a wave of your wrist you can check in or enter your room -self service check-in, which ease the process -cloud computing, which cuts costs and flexible -presence on social-media, engaging with customers is very important -native mobile apps -continued technology development All these trends play a very important role in improving relationships between hotel and guest.

This article is explaining some of the new trends that hotels are finally catching up on. For example, self service check in took a while to catch on but with hotels using it now, it reduces wait times for customers and increases satisfaction.

Knowing the social networks hotels use is key to to keeping track of guests off line. Knowing where your guests communicate online will help you provide a better customer service experience while enabling you to reach the right people at exactly the right time. To be successful in your business, you'll need a better understanding of the demographics of each of the major platforms as well as those of your target audience. In fact, according to a USA Today survey, the No. 1 reason guests contact hotels on social media is for local information. By providing travelers with useful tips about the area, you're demonstrating that your interest in them doesn't disappear the minute a guest steps foot outside the lobby doors. I believe social media in the hotel industry is huge to keep in maintaining the hotels customer service reputation. Usage spans the entire travel process, so it's important to develop and maintain strong relationships with your guests. This is something you should start doing before your guests even arrive.

This article highlights the email marketing as one of the most important and best advertisement tool for the hospitality business. It tells you how to get started when your company wants to reach consumers electronically, advertising their deals, products, and services. It talks about the limitations, such as the restrictions on the number of emails send per day giving the right solutions and the channels to get the right service. This article is very interesting! It shows you how to build an effective electronic marketing strategy that leads to success, from the very beginning to the very end.

The article talks about Green initiatives on a global scale. The hospitality tourism industry sees a possible path of development in building a tourist environmental friendly location. The companies are increasingly aware of the great potential lying in the relationship between tourism and the natural environment within the cities. The article also explains how urban green tourism is greatly responsible in making the city enjoyable to all citizens, tourists and investors to spread the benefits of urban tourism to its surroundings. This will impact the relevance of cultural resources, minimum environmental impact and maximum environmental sustainability. In reading the article, I believe the ecological and landscape values are a significant part of their endogenous capital which could stimulate their socio-economic development in which urban green tourism would play a vital role.

The article focuses on the mobility connection between staff and guests as it relates to arrival, during stay and departure. Most property management system require that the front desk agent stay at the desk which is same as point of sale. But with the evolved of technology you can deliver and receive data on any type of device at a given moment. This innovation will enable you to run your entire system using wireless tablet as the main hardware interface. The New Way to Hotel video show how innovated this system is , it somewhat allow the staff to build a better relationship with there guest on a personal level. The last"Cloud based" and Software as a Service" can use tablets and smartphone which would be the primary hardware device as shown in the "New Way to Hotel. So the implementation of new mobile platform in technology is changing the game among hoteliers because it guests expectation has been increased.