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smend120

Leading Through Disruption in Hospitality - 0 views

https://hospitalityinsights.ehl.edu/leading-through-disruption-hospitality Over the past ten years, the hospitality sector has experienced fast change. New technology, online marketplaces, and mar...

Technology hospitality Hotel tech Travel

started by smend120 on 29 Aug 22 no follow-up yet
anonymous

How the Cloud is Changing the Hospitality Industry | Virtasant - 0 views

  • With the hospitality sector bound to expand now that vaccinations are available, the travel industry has taken advantage of cloud apps to welcome the influx of travelers who will be worried about health and safety.
  • Hotels are likely to go fully contactless. They’re already beginning to depend on cloud apps for contactless check-ins and check-outs
  • Marriott International recently announced the debut of its contactless arrival kiosk pilot program. As part of their Commitment to Clean Initiative—an industry-wide project spearheaded by the American Hotel & Lodging Association—hotel guests will experience a fully contactless experience for safety reasons.
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  • A recent report from the Travel Technology Association said that 65% of travelers say they only feel safe staying at accommodations that have the latest technology
  • Many hotel operators have already taken the next step, using cloud apps to support check-in, housekeeping, sales, distribution, and data warehousing. Cloud technology avoids the upheaval often associated with IT replacement; it also eliminates the cost of upgrades
  • But how can independent hotels keep up with this massive upgrade system run by hotel chains? Some are partnering with these hotels like Magnuson Hotels in the UK with its Magnuson Cloud platform.
  • “Our view is that today, technology is the hospitality engine room and a key differentiator toward profitability for hotel owners.
  • “the Covid economy.”
  • “With our new platform, we can integrate with new business segments and offset high OTA commissions through an alternative suite of channels to drive a 52-week foundation of predictable revenue for any hotel.”
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    In the emerging "post-COVID-19 economy" hoteliers are having to make serious changes to current operations in order to make guests feel safe to travel again. The biggest tool in this is the reliance on cloud computing for a more contactless hotel experience. Hotels are now working directly with cloud computing companies to create seamless apps for the best hotel stay experience.
kjeewan

Biometric Identification in Hotels and Casinos - 0 views

  • Biometric applications are particularly useful at the places where a lot of customers, members or visitors enters or exits a facility, or require identification or verification.
  • A hotel guard may not force guests to prove their identity, but what when there is a no guard and just a fingerprint scanner, where you need to put your finger to open the door?
  • Since hospitality employees are not expected to be too rigid, this part can be shouldered on biometric technology. Customer issues at hospitality outfits may sometimes be ego-driven, but showing ego to a machine is of no use and customers understand that.
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  • A biometric powered check-in can give guest the experience they want and deserve. Registering their biometrics (for example, fingerprints) and enabling access to the room in the hotel management software will give them frictionless access to their room and concentrate on the next thing they want to do.
  • They can also be provided with access to assigned hotel facility in the package like pool or casino, which are also secured with a biometric access method like fingerprint recognition. The underlying system also keeps record of guest’s whereabouts and generate reports when needs, e.g. at the time of billing, checkout or audit.
  • Managing preferences of returning guests beforehand give them an idyllic experience and more business to the hotel in long run. This can be efficiently achieved with a hotel management system equipped with biometric ability. Preferences of a guest can be associated with their biometric identifiers, which are instantly fetched when they scan their biometrics in future check-ins and hotel staff can surprise them every time they visit.
  • On the other hand, hotel room access based on guest biometrics provides an integrated solution that is connected with the hotel management systems. Since there is no need to card, keys or any other form of possession, there is no fear of losing them or getting them stolen. Biometrically logged entry exit presents strong proof that only guest entered the room and no one else.
  • Biometrically secured entry / exit to a service / facility area will require guests or members to scan their fingerprint or face to enter the facility and will log the time spent in the facility area.
  • It also prevents any outsiders from using hotel facilities such as pool or casino that are reserved only for guests.
  • At the time of billing, a guest may insist on not availing a service that has actually been availed and forgotten. Biometric based entry and exit records present authentic proof of services availed.
  • biometrics is not just about customer convenience or security, it can be deployed for in-house applications like employee attendance, time tracking and to improve payroll efficiency. Keeping track of employee in and out timings brings in payroll transparency and managers can make sure that employees are being paid for the hours worked and not for breaks. It also curbs time theft and timesheet manipulation within an organization. Time theft and timesheet manipulation is a disastrous activity, in which an employee misinterprets amount of time she has put to complete an assignment or a project. When done on purpose, the time is spent in personal or other activities unrelated to the work and logged in payroll system, putting burden on company funds. A biometric based clock-in and out system can eliminate the possibility of timesheet fraud as employees have to be present to clock in or out time, they ask someone else to do it for them.
  • The biometric guest ID and preference tracking system facilitates keyless entry for guest rooms, eliminating the need for cards or keys. It facilitates automated check in fingerprints kiosks, whereby guests can check in with a simple touch of their finger. Billing becomes dramatically easy and reliable and customers can be reliably charged with biometrically authenticated logs of their entry and exit to facility area.
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    I decided to do further research on Biometrics software in hospitality because we use it at the Four Seasons where I work in the Residences department. Biometrics is a technology that scans your fingerprint and grants you access to areas designated by management. This is useful in residences and hotels because as an owner or guests, only you will have access to your apartment or room. The article mentioned how as technology evolves, there is a debate as to whether guests will want to give their fingerprint. Too much security could be seen as a nuisance but too little security puts guests at risk. Having a Biometrics system in place at a hotel ensures that only hotel guests are patrolling the property or floors with rooms. Another interesting aspect is using Biometrics to remember returning guest preferences such as floor height, food choices, allergies, etc. This system could be put into place at check-in so that right away the front desk knows the guest is returning and can be made aware of their past preferences. Benefits of Biometrics mentioned in the article is not having to deal with room key cards, added security on property, seamless check-ins as well as even paying for items on property. A guest might not even need to take their credit card around because they can just use their fingerprint to pay at the pool, gift shop, etc. Behind the scenes, Biometrics is important as well. A hotel can use Biometrics to track employee attendance, clocking out for meals and to ensure only employees are accessing closed off areas of the property.
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    Biometrics can be used by companies for employees to clock in and clock out to ensure timesheet accuracy. It can be used by companies as a security measure so that guests are where they are permitted to be. It can be used for easy check in and billing and payment verification if there are issues. Biometrics can also be used as a way to collect guest information for example their preferences.
dvieg001

The Impact of AR and VR Technology on the Tourism Market - 1 views

  • the major factors that drive the demand for AR and VR tourism are the increasing awareness of AR/VR
  • The global AR and VR market is projected to grow at a high CAGR, reaching $304.4 million by 2023.
  • AR and VR tourism has enabled the industry to enhance their services, offering stay-at-home travel experiences for people who are not yet willing to travel.
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  • R travel experiences by providing users with interactive 3D tours
  • VR is a great tool for travel agencies that want to encourage more bookings and increase their sales. For instance, Amadeus is already developing and testing its Virtual Reality Search and Booking Experience as a travel booking option.
  • Virtual reality travel
  • Virtual hotel tours
  • Immersive navigation and guided tours
  • Test drive excursions
  • AR/VR-powered museums
  • Beacons are special AR technologies that use low Bluetooth connections to communicate with users’ smartphones.
  • At present, hotels make up the majority of the businesses taking up this technology. They place beacons on physical objects and strategic locations such as hallways and lobbies. The technology enables visitors to receive real-time information on hotel activities, special offers and more. Beacons have a number of other uses too, such as allowing guests to unlock their rooms or streamlining the check-in process.
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    I chose this article because it has good examples of how AR and VR has the possibility to change the guest experience in the hospitality industry. It also talks about beacon technology that has been used by companies for marketing purposes. Using bluetooth technology and by placing small devices through out a hotel property, hotels can send signals to guests devices that generate suggestions or things to do, places to eat or even to have digital keys for their rooms
bruss031

How Hotels Are Becoming Smarter to Adapt to Changing Times - 1 views

  • As one of the largest and oldest industries globally, hospitality has been adapting to a changing world for thousands of years.
  • the social distancing measures imposed by the Covid-19 outbreak have resulted in greater demands for cleanliness and contactless transactions. In contrast, concern over sustainability has made green initiatives a wise financial decision and a marketing necessity.
  • a 2019 PWC survey found that 70 percent of hospitality executives report being actively involved in IoT projects at their properties, compared to just 48 percent of executives from other industries.
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  • an IoT platform could save guest settings so that each time they book a stay at a particular property or brand, they will find the room tailored precisely to their preferences.
  • hotels are beginning to experiment with occupancy sensors in rooms, too (among other things) inform staff of the best times to clean a room to avoid guest disruption.
  • Hotels such as the YOTEL Boston, Aloft Cupertino, Renaissance Las Vegas, and Hard Rock Hotel Biloxi have begun experimenting with robot helpers to clean or provide contactless guest service.
  • For some hotels in Asia, robots proved to be the safest way to deliver food or vacuum the rooms of guests who were completing mandatory 2-week quarantine periods upon arriving in the country.
  • Starwood Hotels & Resorts has begun automatically adjusting indoor lighting in their public areas based on the amount of natural light entering the space.
  • the Wynn Las Vegas scans the temperatures of all people entering the hotel and pulls aside for additional screening of anyone whose temperature registers greater than 100 degrees.
  • In the future, facial recognition technologies could be used to allow staff to identify guests by name.
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    While Covid-19 has caused some major challenges to the hospitality industry, the industry is particulairy known for changing and adapting to an ever evolving world around it. Covid created a big push for hotels and large properties to begin to assess their technology stratagies moving forward and the industry is expected to continue to see a large push for new advances in technology that not only will help to create more sustainable properties but an overall better and more enjoyable guest experience. While this does potentially create an overall more enjoyable guest experience, the upfront capital expenditures for properties could cause potential impacts to the bottom line as well as disrupt the guest experience during renovation times.
Adam Herrmann

IT Investment-Calculating the value of an IT investment - 1 views

  • This article will give you the basic skills necessary to analyze and create a valuation for a proposed IT investment.
  • Basic IT Investment Analysis Terminology
  • Capital Expenditure (CAPEX)
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  • Depreciation
  • Cash Flow
  • Discount Rate
  • Net Present Value (NPV)
  • discount the net inflow less the net outflow into a single value. If the number is positive, then the project would add value to the organization and if the NPV is negative, it would lower value of the organization.
  • Inflows: The inflows or benefits resulting from an IT investment can be subjective and less exact. Often times, the benefit of an IT investment is savings in time, client satisfaction or other "soft" numbers.
  • Outflows: Outflows are typically easier to estimate but some can be subjective as well.
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    This article will give you the basic skills necessary to evaluate a proposed IT investment.These skills can be used in any industry including hospitality. At the beginning, it explains some basic IT investment analysis terminologies. Then it introduce two IT investment analysis methods: NET PRESENT VALUE; PAYBACK PERIOD. It also contains some link that would teach us how to use EXCEL to calculate data.
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    This article explains how important it is to analyze and interpret new forms of IT technology to make the best purchase or investment. The articles starts by describing terms used in IT Investment. The first term is Capital Expenditure, which is any expenditure not for the usual maintenance and upkeep of the hotel or restaurant. For example, a Capital Expenditure would be obtaining a new PMS or renovating your banquet facility. The next term is Depreciation, which everyone should know is the amount of money lost on an investment of the course of its life. The third and fourth terms are Cash Flow and Discount Rate. Cash Flow is "the movement of cash in and out of the business", and Discount Rate is "analysis based on the dollar being worth more today than in 5 years". The second part of the article talks about investment techniques used. Many methods are used to help make sound investment decisions like NPV. NPV is Net Present Value, which is an assessment of long-term profitability of the investment made by adding together all the revenue over its life and deducting the costs involved. Another technique used to evaluate an IT investment is the Payback Period. This helps to evaluate how long it will take to make back your initial investment in the IT. The article goes into grave detail on both of these methods and believe this article can be very helpful for hotel/restaurant managers and owners when determining which investment should be made.
krikooo94

Cleaning Up Electronic Waste (E-Waste) | US EPA - 0 views

  • EPA works bilaterally with governments and environmental officials around the world on e-waste management.  U.S. EPA and Taiwan Environmental Protection Administration (Taiwan EPA) coordinate the International E-Waste Management Network (IEMN), which has brought together environmental officials from Asia, Latin America, the Caribbean, Africa, and North America to exchange best practices on e-waste management since 2011. 
  • EPA also collaborates with the Solving the E-waste Problem Initiative (Step)Exit Exit EPA website  to jointly address the e-waste problem in developing countries. Step, formerly known as UNU-Step, was previously an initiative under the United Nations University (UNU)
  • “E-waste”, “electronic waste”, “e-scrap” and “end-of-life electronics” are terms often used to describe used electronics that are nearing the end of their useful life, and are discarded, donated or given to a recycler.
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  • An undetermined amount of used electronics is shipped from the United States and other developed countries to developing countries that lack the capacity to reject imports or to handle these materials appropriately. Without proper standards and enforcement, improper practices may result in public health and environmental concerns, even in countries where processing facilities exist.
  • For example, there are problems with open-air burning and acid baths being used to recover valuable materials from electronic components, which expose workers to harmful substances. There are also problems with toxic materials leaching into the environment. These practices can expose workers to high levels of contaminants such as lead, mercury, cadmium and arsenic, which can lead to irreversible health effects, including cancers, miscarriages, neurological damage and diminished IQs.
  • To this end, EPA funded UNU-StEP to lead a study on US exports of used electronics in an attempt to better define the US contribution to the overall e-waste problem.  StEP collaborated with the Massachusetts Institute of Technology (MIT) and the National Center for Electronics Recycling (NCER)
  • In July 2011, the Task Force released the National Strategy for Electronics Stewardship report, which details the federal government’s plan to enhance the management of electronics by: 1) incentivizing greener design of electronics; 2) leading by example; 3) increasing domestic recycling; and 4) reducing harmful exports of e-waste and building capacity in developing countries.  
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    This article is explaining electronic waste and its danger to developing countries when the materials are not properly disposed of. Many countries have joined forces to create the International E-Waste Management Network (IEMN).
smend120

Green Computing, a contribution to save the environment | Lancaster University - 1 views

  • Going Green" is a rising trend establishing itself as the preferred way of doing things while saving the environment.
  • Green computing is the environmentally responsible and eco-friendly use of computers and their resources. In broader terms, it is also defined as the study of designing, engineering, manufacturing, using and disposing of computing devices in a way that reduces their environmental impact.
  • Green Computing involves reducing the environmental impact of technology. That means using less energy, reducing waste and promoting sustainability. Green computing aims to reduce the carbon footprint generated by the Information Technology and Systems business and related industries
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  • Energy-efficiency and e-waste are two major techniques involved in green computing. Energy efficiency involves implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption. And e-waste is the proper disposal of electronic waste.
  • It is estimated that out of $250 billion per year spent on powering computers worldwide only about 15% of that power is spent computing, the rest is wasted idling (i.e. consumed by computers which are not in use but still turned ON).
  • A recent example is seen in Intel's 2030 strategy. Intel has been committed to continued progress on achieving net positive water use, 100% green power and zero waste to landfills across Intel's global manufacturing operations.
  • Because "one company can't solve climate change" according to Intel CEO Bob Swan, Intel is marking a new era of shared corporate responsibility and collaboration.
  • Green design: Designing energy-efficient computers, servers, printers, projectors and other digital devices.
  •  Green manufacturing: Minimising waste during the manufacturing of computers and other subsystems to reduce the environmental impact of these activities.
  •  Green use: Minimising the electricity consumption of computers and their peripheral devices and using them in an eco-friendly manner.
  • Green disposal: Repurposing existing equipment or appropriately disposing of, or recycling, unwanted electronic equipment.
  • Going Green" is a rising trend establishing itself as the preferred way of doing things while saving the environment
  • Green Computing, a contribution to save the environment
  • hat means
  • The world is facing challenges that we understand better each day as we collect and analyse more data, but they go unchecked without a collective response - from climate change to deep digital divides around the world to the current pandemic that has fundamentally changed all our lives. We can solve them, but only by working together.
  • G
  • T
  • using less energy, reducing waste and promoting sustainability. Green computing aims to reduce the carbon footprint generated by the Information Technology and Systems business and related industries. Energy-efficiency and e-waste are two major techniques involved in green computing. Energy efficiency involves implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption. And e-waste is the proper disposal of electronic waste.
  • If we think computers are non-polluting and consume very little energy, in fact the use of computer plays a big role in environment pollution. It is estimated that out of $250 billion per year spent on powering computers worldwide only about 15% of that power is spent computing, the rest is wasted idling
  • the U.S. Environmental Protection Agency (EPA) launched the Energy Star program, a controlled labelling program to promote and recognise energy-efficiency. The Energy Star label has now certified more than 75 different product categories, homes, commercial buildings and industrial plants. The program has also resulted in the widespread adoption of sleep mode among electronics' consumers.
  • in 1992,
  • The IT industry is putting efforts in all its sectors to achieve Green Computing.
  • Equipment recycling, reduction of paper usage, virtualisation, cloud computing, power management, green manufacturing are the key initiatives towards Green Computing
  • one company can't solve climate change
  • reen Computing involves reducing the environmental impact of technology.
  • Designing energy-efficient computers, servers, printers, projectors and other digital devices.
  • Minimising waste during the manufacturing of computers and other subsystems to reduce the environmental impact of these activities.
  • Green Computing has an optimistic future for saving the environment with ample avenues for making it possible. Hope we move forward with the goal of efficient computing while making the earth greener.
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    Green computing, commonly referred to as "green technology," is the study of creating, utilizing, and disposing of computing systems in a way that minimizes their impact on the environment. The ecologically friendly and ethical use of computers and their resources is known as "green computing." A growing trend that has established itself as the preferred method of doing things while preserving the environment is "Going Green." Green computing aims to lessen technology's negative effects on the environment. This entails conserving energy, cutting waste, and fostering sustainability. The goal of "green computing" is to lessen the carbon footprint left by the information technology and systems sector and allied businesses. Green computing mainly uses two methods: e-waste and energy efficiency. Reduced resource use as well as the use of energy-efficient servers, peripherals, and CPUs are all part of energy efficiency. And e-waste is how electronic garbage should be disposed of properly. Even while we may believe that computers are non-polluting and require relatively little energy, their use really contributes significantly to environmental pollution. Only 15% of the estimated $250 billion annually spent on powering computers globally is thought to be used for computation; the remaining energy is lost idling on inactive machines. Since energy consumption is the primary cause of CO2 emissions, any energy saved on computer hardware and computing will result in tons of CO2 emissions being avoided every year. The Energy Star program was established by the U.S. Environmental Protection Agency (EPA) in 1992 as a controlled labeling initiative to promote and reward energy efficiency. More than 75 different product categories, as well as residences, office buildings, and industrial facilities, have already received the Energy Star badge. Consumers of devices have widely embraced sleep mode because of the campaign. The IT industry is working to implement Green Computing across a
deranique

The world's e-waste is a huge problem. It's also a golden opportunity | World Economic ... - 1 views

  • Humankind’s insatiable demand for electronic devices is creating the world’s fastest-growing waste stream.
  • The United Nations calls it a tsunami of e-waste.
    • deranique
       
      This statement refers to the seriousness of e-waste globally.
  • the International Telecommunication Union (ITU)
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  • the International Labour Organization (ILO)
  • he United Nations Environment Programme (UNEP) and other members of the E-waste Coalition
  • increase the global e-waste recycling rate to 30%.
  • They now number more than humans and are projected to grow to 25-50 billion by 2020, reflecting plummeting costs and rising demand.
  • The situation is not helped by the fact that only 20% of global e-waste is formally recycled. The remaining 80% is often incinerated or dumped in landfill.
  • By all coming together on the global stage we can create a sustainable industry that generates less waste, and in which our devices are re-used as well recycled in novel ways. This also creates new forms of employment, economic activity, education and trade.
  • Already 67 countries have enacted legislation to deal with the e-waste they generate. Apple, Google, Samsung and many other brands have set ambitious targets for recycling and for the use of recycled and renewable materials.
  • Action is needed now.
  • E-waste is not pollution, nor is it waste - it’s a vital resource we are only just starting to value in full.
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    This article provides a detailed approach on the negative and positive impacts of electronic waste from a global standpoint. This article also provides statistical data to show the various types of technological gadgets that contribute to e-waste, the materials they are made from, and new initiatives put in place to recycle these items.
melnetra112

What is LEED Certification in Real Estate? - 0 views

  • LEED stands for Leadership in Energy and Environmental Design. It’s an internationally accepted green building certification system designed by the US Green Building Council (USGBC), a non-profit organization consisting of members from real estate, construction, finance, and technology sectors.
  • LEED certification means that your hotel has met certain standards for sustainability. There are four LEED levels
  • LEED commercial projects earn points
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  • Sustainable sites Water efficiency Energy and atmosphere Materials and resources Indoor environmental quality
  • LEED certification is good for your guests and employees, the planet, and, ultimately, your bottom line.
  • LEED buildings are shown to improve worker health and wellbeing, in addition to being a better experience for your guests. LEED buildings bring in clean air and natural light, and discourage the use of harmful chemicals found in paint and other building supplies that can impact our health over time. Employees feel better, and that impacts morale
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    LEED certification system is designed by USGBC a non-profit organization. LEED certification mean that a certain standard has been removed in order to build a better environment. The certificate of LEED is shwn to improve worker health and wellbeing
lflor087

Advantages Of Cloud Computing For Hotel Industry - Hotelogix - 0 views

  • businesses don’t have to burden themselves by storing data in traditional in-house servers
  • they can opt for a cloud service that would store their data in secured data centres.
  • Not only the big hotel chains but today, even independent and small hotels have strong management tools within their reach. There are several benefits of using the cloud and they have helped several hotels across the world to strengthen up their business — from increasing operational efficiency to lowering the management costs.
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  • cloud-based services are now replacing the old and traditional systems at all levels. Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS) have all become the first choice of cloud computing services for many hospitality businesses. And they are all charged up with the amazing benefits of cloud computing.
  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • Hoteliers Can Cut Huge Business Costs With Cloud Computing
  • it is the first and foremost thing which you should implement in your hotel business. Why? Because it will help you to bring the cost down by a significant percentage.
  • some of the major benefits of cloud computing in the hospitality industry
  • Cloud computing in the hospitality industry also shortens the project time resulting in costs cutting and higher productivity
  • cloud computing can benefit hoteliers by bringing down costs like energy, hardware and operations.
  • In the hospitality industry, Cloud Computing is a mixture of PaaS, SaaS and IaaS. It operates on the model of Use, Builds, and Migrate.
  • Cloud Computing Leads To Improved & Enhanced Guest Experiences
  • The two main purposes of an efficient and effective hotel PMS are: offer the hotel staff the best set of management tools assist you to ensure the top-notch guest experience
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently. Being on the cloud also means that hotel check-ins can be done from smartphones or tablets and not only through the hotel front desk. That’s not all, other benefits of moving to the cloud include increased in the speed at which the guests access the products and services, thus only creating seamless hotel experiences for them.
  • Direct Bookings Are Made Easy With Cloud Computing
  • Hotels can upgrade their hotel website with cloud-powered services such as web booking engine that can be integrated to the hotel PMS. Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time. Now, hoteliers can focus more on the aspects that would better guest experience and increase the revenue of the property.
  • Cloud Computing In Hospitality Industry Makes Working Remotely Possible
  • when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
  • Outlook
  • When it comes to the benefits of cloud computing in the hospitality industry, the list includes enhanced guest experiences, massive reduction in costs, faster services and their seamless access, software and service security, and more flexibility.
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    This article talks about some of the advantages that cloud computing offers hotels and their guests. Cloud computing saves money for hotels. Is easier, more efficient, and more cost effective.
lflor087

Social Media Marketing for Hotels: Expert Tips to Boost Your Visibility | Cvent Blog - 0 views

  • social media marketing for hotels will be the make-or-break factor for many hospitality brands
  • why it’s so important, detailed tips, suggested best practices to follow, and examples you can use
  • real-life examples of social media marketing for hotels
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  • Social media marketing is a vital
  • integral part of every hotel's operations
  • has the potential to increase direct bookings and improve brand awareness
  • eight new users join TikTok every second
  • social media marketing increase visibility
  • generate a higher ROI
  • you’ll really stand out from competitors who aren’t putting in the effort on these same channels
  • advises hotels to consider social media as a channel for direct communication with potential new customers
  • that could lead to bookings
  • clear connection between the multi-touch opportunities
  • 1. Share slice-of-life content
  • recommend an 80/20 rule
  • day to day at the hotel
  • share “daily snippets, small but heart-warming stories
  • keep it personal and relatable
  • 2. Use your Google Business Profile
  • clients tend to overlook is Google’s own business review feature
  • they should be regularly posting new photos and encouraging customer reviews by sharing their unique link
  • Any offers, news, and updates should also be added to the posts section to inform potential new customers
  • helpful for tracking
  • connecting content to bookings
  • we have noticed a quick improvement not only on Google 3-Pack ranking but organic searches and direct inquiries are improved
  • 3. Start with music
  • 4. Follow 80/20
  • Social media marketing also gives hotels creative new ways to interact with their audiences.
  • content creation
  • 80% of the content should be related to your destination, travel tips, encouraging engagement
  • 20% should be self-promotional
  • analytics that prove its success
  • “Always focus on quality over quantity.”
  • posting consistently, the algorithm will likely reward you for it on any platform
  • 5. Partner up
  • one strategy that has worked very well for us has been re-posting traveller (reStayer) and influencer photos
  • the benefits go beyond saving time and money on content creation
  • 8. Use a calendar
  • Doing this has also helped build up our brand because those who visit our page see us as a hotel with real people visiting and following us, rather than only professionally-produced photos
  • We choose our influencer and ambassador partners carefully to ensure that the content they produce, their values and key messages resonate with our audience and brand
  • partner share data on what content performed best, this guides our own content strategy
  • great way to get direct feedback
  • love seeing how our stayers interact with the suites and report on what they value to the most
  • 6. Be playful
  • 7. Don’t overthink
  • By engaging with local influencers and those who have taken photographs of our hotel, we have reached new audiences that we otherwise wouldn't be able to, since the creator will often engage back with our content
  • Plot out the exact times and dates you’ll post
  • Create content ahead of time
  • 9. Project manage
  • 10. Choose content pillars
  • 11. Follow SEO rules
  • 2. Analyze the competition
  • Figure out how you can make it better, fill a much-needed gap, or start a marketing channel none of the others are currently using.
  • What are other hotels in your area posting online?
  • 13. reStays
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    This article gives many tips on how to use social media for advertising purposes. You may think that you know a lot about how to advertise or what to use, but this gives you more ideas as well as better ways ito implement you posts in a better and timely manner so that you know your ROI.
sharene25

The 4 Most Important Event Technology Trends for 2017 - Capterra Blog - 2 views

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    Event planning is the process of managing a project such as meeting, convention, trade-show, ceremony, etc,.This includes budgeting, establish timelines, food and beverage, developing theme, etc, which is time consuming. Thus, it is important to invest in a technology that support your day to day operations.Investing in a technology as great benefits such as it will save time when using an event management software it automatically records and tabulates data. It also keeps a track of your guests and help to eliminate human errors. A customer relationship management (CRM)platform can be use to keep notes on the guests attending the event. Overall it makes your job more fun. The article focus on the technology trend in event planning such as measuring engagement, facial recognition, viral reality and crowd screening,
lflor087

6 Technologies That Will Make Your Exhibition Stand More Interactive | Open Exhibitions - 1 views

  • This technology allows you to integrate computer-generated images with the real world to create an interactive experience.
  • Triggered Technologies
  • Video
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  • Social
  • Interactive Screens
  • Incorporating interactive screens into your exhibition stand will make your users’ experience more immersive
  • This boosts communication with visitors and improves the event experience.
  • Mobile Apps
  • Building your own exclusive mobile app for your exhibition can encourage interaction and engagement before, during, and after the event
  • AR or augmented reality can make your exhibition stand more
  • products, services, and exclusive promotions, as well as real-time event information and schedule
  • You can send visitors and customers relevant information and messages
  • Six Technologies That Will Make Your Exhibition Stand More Interactive
  • immersive for visitors and prospects.
  • nd entertaining
  • Users point their screen at a product and it is transformed into an exciting, informative, a
  • experience on their phone
  • encourage your audience to engage with your products or services in different ways and in doing so bring your brand to life.  
  • Video is a simple technology that continues to be effective at exhibitions
  • Eye-catching visuals can attract visitors and draw attention to your stand.
  • You can be really creative with moving images and use it to showcase your products, tell your brand story, or share exclusive content to start a conversation and increase leads and conversions.
  • Social media is a basic everyday technology that can be utilised to make your exhibition stand more interactive and engaging for visitors
  • demonstrates how you can integrate both online and offline techniques into your exhibition marketing strategy.
  • You could live stream your event on Twitter or Facebook to broaden your audience to those not attending the exhibition
  • You should also use hashtags to encourage social sharing around the event to increase brand awareness
  • give visitors a platform to interact directly with your business.
  • use touch screens which visitors can use to learn more about your products, services, or projects
  • use a dynamic drag and drop photo wall or photo booth.
  • Interactive displays and panels with digital touchpoints can also be used on walls and floors to send important information to visitors
  • many possibilities with interactive screens to increase interaction with your exhibition stand.
  • Triggered technologies can capture the attention of visitors to your stand and create excitement around your brand.
  • Triggered technologies use sensors embedded in your stand to trigger an action
  • A movement like a visitor walking past a certain place on your stand triggers a sensor that can either start a video, turn on a light display, play a sound, or activate a special effect
  • . This encourages interaction with your stand and improves visitor engagement.  
  • about
  • s for presentations and demos
  • technologies to make your exhibition stand more interactive
  • From AR and video to social media, interactive screens, triggered technologies and mobile apps, technology can help make your exhibition stand attract visitors, start a conversation, create a memorable user experience, and engage with customers.
  •  
    Six technologies that can be used for your exhibits, events, trade shows, conferences; we want to make a better experience with our clients and having the event be more interactive is the way to go. Who wants to go to a boring event where you only walk from booth to booth? Interaction is what a lot a in search of and this article helps give you pointers on how to do just that.
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