Evolving Technologies To Drive Competitive Advantages / Arthur Andersen - 0 views
-
The technology life cycle provides a model to assess how and when companies and individuals adopt new technologies. Pioneers are generally the first to acquire new technologies and take the greatest risk. A second category of technology users -- leaders -- adopt relatively unproven technologies, but the risks are known and accepted.
-
In terms of costs and benefits, the best balance appears to be with the leaders who invest significantly less than pioneers and incur reduced risks, yet their technology investments can yield similar benefits.
-
The desire of operators to improve the guest experience.
- ...10 more annotations...
-
This article discussed about the advantages the technology bring to hospitality industry and why it is important for hotelier to make investment in IT. Technology life cycle provides a model for companies to assess when to adopt new technology. The best balance between the investment costs and benefits are the leaders who invest less then pioneers and incur reduced risks. Hotel technology investment is critical today for the following areas, improve guest experience and improve operating efficiencies. Then the article continue to discuss the development of technology in the last and what the new technology investment brought to the hospitality industry. For example the client server technology brought the integration in the 1990s, more advanced and well-integrated system for on-stop guest services and database marketing. Technology advances have the potential to generate benefits critical to remaining competitive and ultimately driving expanded market share and profitability. The barriers to increase investment in technology by hotel owners and operators include general resistance to change, lack of available funds or manpower to invest in technology and perceived inability to quantify benefits. As a result, investments in technologies and effective application of these technologies in hotel operation and services will become one of the most decisive factors differentiating successful hotel organizations globally in the years ahead.