2016 Digital Marketing Trends to Implement into Your Hotel Marketing Strategy - E-Marke... - 0 views
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The success of your search engine optimization efforts is heavily dependent on your hotel’s activity on social media. Google tends to favor social media accounts that frequently post and interact on different channels.
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In 2016, we can expect more hotels using social media advertising to receive more engagement and interaction. Therefore, be sure your hotel is allotting a marketing budget for social media advertising.
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It is important that in 2016 more than ever before, your hotel integrates a mobile strategy which must include a responsive website and a mobile compatible booking engine.
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This article talks about some of the key digital marketing trends that hotels should implement in order to stay relevant. OTAs continue to dominate the market offering competitive pricing. Hotels need to ensure rate parity is in play and that they are setting themselves apart from the OTAs. Social search optimization and social media marketing are becoming more important in today's society. Hotels need to ensure their posts are social search optimized in order to have better placement in Google searches. They can also choose to advertise through social media platforms. This article also states that mobile optimization is more than just a trend. Travelers are increasingly using their mobile devices to play trips including booking hotels. Hotels need to make sure their websites are optimized so guests can easily make reservations. This article also recommends that hotels feature special offers for those guests who book using a mobile device. This is key for setting themselves apart from OTAs. Video marketing is the final trend discussed in this article. Creating videos is a great way to stay relevant and also connect with guests. Having videos on your website also helps your social search optimization because guests will typically spend more time on the site, which ultimately improves your ratings.
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In 2016, hospitality marketing MUST include e-marketing in order to stay relevant. E-marketing methods should take into account social media marketing, as well as mobile compatibility and videography to increase traffic to your sites.