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The new travelers are now the millennial generation and those that follow them. As a result of this hotels are making changes to attract and suit this new travel market. This industry is all about people and their experiences, hotels have to now ensure that travelers know they exist to encourage business for themselves. Digital marketing is very popular in all industries. In this age, marketing budgets are expended mostly on online marketing than traditional marketing. It is also noted than travel and accommodations are more affordable for everyone, therefore resulting in the everyday person traveling for countless reasons. Information is readily available to modern travelers and above average spenders who have high expectations in a very competitive market. Travelers have more freedom now then before and are now traveling to new destinations this is pushing the digital market strategies and driving hotels to use modern approaches in reaching guests. The article also elaborates on how you can stack up with your competitors. Competitors include modern travelers who want authentic and crafty experiences and will listen to others with information about it.

This article talks about the advantages of using an event management software and how the tool help managing the event successfully. This software is priority to the modern day event planner with an expert manner. Positively Impact the work flow cutting down on the boring paper work. Software will help time by cutting down all the time you would spend in organizational work reduced workload. Event software will reduce cost by inmanaging you data and task allowing you to have less employees and increasing ROI for the company. Have a good software will allow you to export reports with ease like client reports, analytics, registration, ticketing, scheduling as well as surveys. This will help ease the stress of the company and allow managers to focus on increasing revenues and getting new business.

This blog article relates to the merger between Mariott and Starwood Hotels. For decades Starwood hotels had been investing in a technology transformation program to move Starwood properties from their old mainframe technology to a more modern reservation system called Valhalla. Valhalla is an all in one system and manages reservations, call center, eCommerce Web, Property management and Rev mgmt systems. One would expect Mariott to migrate their current properties to Starwoods PMS however this was not the case. After the merger Mariott announced that they would be migrating the 1200 acquired Starwood properties to their reservation system. I don't understand why Mariott would do this as this would be a backward move. It's a bit strange because their purchase price for Starwood factored in a $500 million Starwood IP technology value which was not owned by Mariott.

This article greatly described the importance and significance event management has for the tourism industry. Special events definitely draws individuals in to multiple destinations, which delivers a huge boost for the tourism industry.

This article talks about how different types of events are important for tourism. Events such as mega, hallmark, major and local events attract more tourists such as the olympic games or the Superbowl. Some destinations are visited only for special events, driving more tourism to that destination. As tourism has become very dependent on effective event management, small events such as arranging tours in a destination have led to an increase in tourism. The development of tourism and the introduction of new destinations reveals the huge perspectives for the growth of event management. The majority of most social activities, such as festivals, and other recreational events have become possible due to the successful event management and the travelers that they attract.

Event Management can be both local and global, it is the management of various activities including conventions, meeting and other major activities. Tourism is not considered a part of event management; it is classified as a set of tourism related activities. Tourism is thus divided into various niche activities. No matter what tourism type you choose, event management will always be a part of the activity. There are various types of classifications. Events may be condsidered Mega, Hallmark, Major or local. It is necessary to recognize the importance of events to the tourism product, and as such, you should never take for granted the need for proper and effective coordination. It is also important to note that events such as cultural activities also aid in destination development. A key factor in having these events is to promote the destination and attract more visitors, particularly at times in the season when things are slow. The introduction of events can serve to stimulate local economies and draw attention to unseen parts of the destination, as well as aid in the building of infrastructure in those communities. It is also important to note any event requires significant planning, the who, what, where and how allows a better understanding of how a proposed event may impact a destination's image and can help with building a stronger global brand. The significance of tourism in event management is centered around possible offshoot activities such as tours and entertainment or any other economic benefits that maybe be derived beyond the event itself. By creating such signature activities, it is likely that you broker relationships with visitors, which could likely create loyalty to your brand.

According to the article Importance of information technology in modern work places, information technology (IT) is an integral part of every single business plan. Information technology plays a vital role in every business type including small, medium and large. Companies connect the inventory management system to their Point-of-Sale (POS) systems to gain maximum efficiency. In conclusion, IT plays a number of vital roles in organisations in improving communication, Inventory Management, decision making, data management as well as customer relationship management.

This article discusses how it is imperative that the hospitality industry avoids the "wait and see" approach to stay relevant. It is believed that guests are now looking for that more modern experience when staying at hotels and endure the thought of having access to anything and everything necessary at the tip of their fingers - house keepings, check-in, check-out, etc. It is said that if the hospitality industry does not keep up with the evolving technology is it set for a negative impact on business.

This article highlights 3 ways hotels can dominate with technology. AI can optimize reception experience, making it more efficient. Modern technology is to be used to complete service tasks, managing information better. Hotels should also focus on amplifying digital presence.

Shows the advantages of using an eMenu.

Statistics re: the use of tech in events and its importance/future

Travelport+ the next-generation GDS platform.

Hotels are investing in new PMS systems to gain a competitive edge with improving guest service, staff and property efficiency and profitability. The new PMS can provide lots of benefits including mobile reservations, online check-in and check-out, keyless entry, contactless payment and mobile two-way messaging. All of these benefits of the new modern PMS will help hotels meet their future goals.

Proximity marketing is a technologically advanced form of businesses advertising. This type of marketing is used to gather information on customers, such as purchase behaviors to see what they are buying and what they want to push ads to them on their devices. This "helps guarantee that the right ads are sent to the right customer for more accurate results". This can lead to increased sales, repeat business, and customer satisfaction. Proximity marketing will also aid in being able to engage more with your customers, instilling trust and improving conversion rates. This is the latest form of modern technology in marketing and creating personalized ads with business success in return.

Biometrics usage in the hotel sector have been ramping up. Biometrics links a user's I.D. and credit card information with biometrics like a photo or fingerprint and this tech can be used throughout the hotel for things like in-room purchases and access to the gym and pool. Using biometrics allows the hotel staff to focus on being hosts.

ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.

This article talks about e-marketing and how it is going to take over the industry. It mentions that the number of people on the interent is increasing and rapidly. E-marketing need to "create interesst, excitement and buy-ins at their hotels". Now with social media, e-marketing is becoming more accessible. "The level of emphasis and extent of experimentation varies greatly by hotel group and location, but growing importance, both for generating revenues, lower costs adn online visibility, is indisputable".

Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain

This article introduces the next generation PMS systems: 1. Mobility is about taking customer transaction and activity away from a counter or a tethered device. 2. PMS will be integrated with social site's information and capabilities because online/social branding and interaction will be a requirement to compete. For example, PMS will enable hotels to stay on top of ratings and respond guest comments on sites such as Facebook, Twitter, TripAdvisor, Yelp and more. 3. Integrated data- PMS systems will have to adapt to allow the guest to specify their preferences and requirements while the PMS tracks spending patterns to match guests' preferences and choices.   4. PMS providers are focusing more on creating products that can transcend to the global market place by adding mapping tools that display locations of goods, inventories, assets, and supply chain networks as well as currency and time conversion. 5. PMS providers will focus on expanding and improving their cloud-based technology by increasing security, reducing of costs of system adoption, and interoperability with all hotel departments. 6. Personalizing the PMS- There isn't one size fits all. With all of the functions that modern property management systems are expected to perform, further customization is always a desire for hotels.  

The function of E-Marketing in the hospitality industry has been discussed in the 2010 EABR & ETLC Conference. The conference claims that there are significant role in the development of the tourism and hospitality industry. The application of the Internet makes the enterprises achieve potential customers. The successful development of the E-marketing will result in timely information for the hotel-managers. It will satisfy the needs of a modern working person who is chasing the rest and recreation. It will improve the business and achieve competitive advantages. The world has shown the advantages of E-marketing with fast communication with guests, successful measurement and efficiency advertising. The successful marketing communication of hospitality enterprise will achieving business excellence in the modern hospitality industry.

This article focuses on attendees using a modern day technology- mobile phones, tables and laptops at events and how event planners should engage more in incorporating them in to events and NiceMeeting, has done just that for event coordinators. NiceMeeting has introduced a presentation tool developed to enhance event engagements and maximize the value of knowledge exchange through live events.  Some cool features NiceMeeting also offers even planners is an AV application that turns attendees mobile device, such as iPad, iPhone, Tablet, laptop into a full-featured personal conference display.  

This article suggests that the use of handheld technology, such as mobile phones, tablets, and laptops at events has become so widespread, that event planners need to incorporate them into daily use if they want an edge on business. Nicemeeting is just one of many new hospitality applications that enhances the event managing process for event planners. According to the article, it has the capability to turn technology, such as an Ipad or mobile device, into "a full-featured personal conference display." It creates an entirely interactive space. I think that this idea was brilliant, because regardless of whether people like it or not, cell phones are going to be present in the meeting space. This application makes the most of that occurrence and turns it into a positive thing.

This article is a research paper did by Amir and Beer-Sheva. The purpose of this paper is to discuss the impact of technology on the human resources function in organizations, in general, and in hospitality firms, in particular. At the beginning, it introduced the role of human resources department in organizations for decades. And the trend or changes in contemporary human resources. Then it came out that we cannot skipped the effect of technology on the HR function, especially in tourism and hospitality industry. So, next it gave the definitions of HRIS by introducing technology. And list some advantages and challenges of using HRIS. In the end, it listed how technology put infusion across HR function, including recruitment, selection, training, performance evaluation and compensation, payroll, benefits and pension administration, labor relations and outplacement.

This is a very interesting article related to how employees interact with one another. Industry leaders such as Russell Brumfield, CEO of Wizard Studios Global Events, are using gadgets and apps to improve team building with employees on a constant basis, even when the individuals can not be in the same place at the same time. By using this technology, they believe that the process of bonding and learning becomes more interactive and therefore more fun. The article mentions that the addition of these technologies are especially beneficial in motivating "jaded employees." As Ian Fraser mentions, the game element of these apps is attractive to modern day employees; it just makes sense to integrate a technology that everyone is already craving in their daily lives. It is also mentioned the advantages of being able to connect massive amounts of people simultaneously. Lastly, the article touches upon the fact that these technologies are not meant to replace face to face interactions; instead, this is meant to improve upon this by extending the ability to interact and therefore continuously develop teambuilding.