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Beacon technology is an important part of a personalized eMarketing strategy. The technology pings guests through an app to solicit a financial transaction. This increases app engagement and app retention and increases brand loyalty when done right. This article points out some uses for beacon technology beyond the obvious goal of driving sales into hotel restaurants, spas, or golf courses. Hotels have been successful using the technology in tracking hotel assets (i.e. luggage carts and room service trays), to tracking vendors on property, to determining which employee is most able to quickly deliver an item to a guest. I think beacon technology, when integrated with a PMS, could be used to increase loyalty program enrollment by identifying non-member guests and prompting them to enroll at opportune times during their stay (i.e. right after check-in or just prior to check-out).

This article discusses the importance of using social media in the hospitality industry. According to the article, social media increases visibility, increases direct bookings, and increases brand awareness. When done correctly with the right team and right platforms, social media can result in tremendous benefits for hospitality companies. Some of the platforms mentioned were LinkedIn, Facebook, Instagram, and YouTube. These platforms help companies to communicate with potential and existing customers through ads, stories, reels, videos, as well as customer testimonials. Influencers were also mentioned as these social media stars have a large and/or specific following that can help promote hospitality brands. Overall in this day and age, if you would like your company to succeed, you need to be on social media because it is the best form of marketing and promotion.

With privacy being a concern in the hospitality industry, hotels are incentivizing a customer sharing information with a heightened personalized experience. Customers are willing to share personal data to earn loyalty program benefits, receive special discounts and offers, and will shop more often with those brands that personalize their communications.

Even though we are aware that generally, individuals are more inclined to do things when there are benefits to them, this new exchange of data for access to certain benefits has now placed that transaction at the forefront of my mind. This is because schemes are not being applied to secretly obtain customers' personal data, but rather the customers are willing to share them. This exchange is beneficial to guests since they earn travelers' consent, unlock richer experiences, better service, and high long-term loyalty. In my opinion, this is a fair trade. Thanks for sharing this article on "How Hotels Can Drive Increased Revenue and Loyalty By Offering a Reciprocal Value Exchange with Guests."

The ability of proximity marketing will be able to reach markets based on location.

Proximity marketing is an exceptional way to target particular customers. Many companies have seen success by launching these marketing techniques.

I appreciate you sharing this article on "What is Proximity Marketing?" This article explains in details how "proximity-based marketing" or "mobile proximity marketing" use customers devices to entice them to make purchases whenever they are near locations that practices this type of marketing. Moreover, I understand why Proximity Marketing will gain momentum in the future. This is because a wealth of customer data is gathered through the type of technology used and the result of the same is beneficial to both the business and customers.

Usually most of computers in the hotel won`t close include in the guest room and work station. It will make huge of waste. With this green IT strategy , hotel will reduce energy consumption and save tones of CO2 annually. Fairmont's strategy is a "great example" of where businesses can hit next

It is amazing how even a small initiative of shutting down work stations after an hour inactivity can be this impactful generating such savings. My only question is that the fact that Fairmount is a global company can they really have a centralized center controlling all work stations? In any case this initiative is driven by their corporate leader and is a powerful message in terms of social responsibility.

Fairmont Hotels & Resorts announced a comprehensive green IT strategy by addressing technology infrastructure and IT operations for all 56 of its hotel properties worldwide. A key part of its green initiatives is a central-managed power-down schedule that all of its internal desktop will be shut down one hour of their activities. One of the spokesmen said that this green IT approach is suitable for hotels that do not traditionally have a data center. He also pointed out that this new green IT approach is easily applied in North America and part of the Europe, whereas a little harder in Asian countries because of the different standard that they use. So what they are working on is to getting everyone to understand its value and set up international standards.

This article gives many tips on how to use social media for advertising purposes. You may think that you know a lot about how to advertise or what to use, but this gives you more ideas as well as better ways ito implement you posts in a better and timely manner so that you know your ROI.

Event technology is forever changing and adapting to current environments. With COVID-19, event technology will be more prevalent than ever. Augmented Reality and Virtual Reality can make the attendee feel like they are in the middle of the event while actually being far away. Facial recognition software allows for streamlining check-in, but also allows for entry to be contactless. As most events have become virtual, livestreaming is very important to bring the event into the living room of those that cannot physically attend. Event apps are becoming more and more popular in that they bring all of the event information right onto an attendee's smartphone and allows them to customize their experience. Attendees can participate from far and wide, so having the information be translated into their language increases their accessibility and inclusion. Artificial intelligence collects user data and turns it into personalized recommendations for their event experience. Games brought into an event increases audience engagement and allows for team building and friendly competition. Event planners have project management software available to them to help streamline their planning and saves them time and money by not having to manually do certain tasks.

Six technologies that can be used for your exhibits, events, trade shows, conferences; we want to make a better experience with our clients and having the event be more interactive is the way to go. Who wants to go to a boring event where you only walk from booth to booth? Interaction is what a lot a in search of and this article helps give you pointers on how to do just that.

This article is about Proximity Marketing and the many different specific ways it may be applied. These applications include: QR Codes, WiFi, NFC, RFID, Geofencing, and BLE Beacons. In all of these cases, it is vital to proximity marketing that there be an end-user mobile device (such as an iPhone or Android) as well as location-based technologies. We are all fairly familiar with QR codes as those have become widely used during the pandemic. What we may not have considered though, is how logging into a WiFi gives a lot of information about you to the business, as well as a future means of communicating with you (assuming you made an account and/or gave them important information such as an email address). Geofencing is also really cool because it allows companies to set up a virtual boundary that collects data from mobile devices that pass through that boundary. This allows a business to truly know what kinds of consumers go in and out of whatever establishment the geofence outlines.