At parks, Disney invests in interactive experiences | disne - Business - The Orange Cou... - 0 views
www.ocregister.com/...55-experiences-technology.html
wristband disney parks mobile app experience access
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gets them into the park, pays for food and merchandise, and grants access to their hotel room.
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Disney is banking on them to pull in a new generation raised on video games and iPod Touches, while delivering cost savings, managing crowds and delivering valuable insight into customer preferences.
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mobile phone app that lets visitors reserve firework- and parade-viewing areas, set up a meeting with Mickey or pick rides so as to skip the line. In addition,
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the band will gather information about a guest's behavior that could be key to even more personalized experiences in the future
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Today the company is facing a world where most people walking around its parks have a handheld, Internet-connected computer begging to draw their attention away from the immersive, and lucrative, experience at hand.