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bruss031

GoTab Unveils Next-Generation All-in-One POS for Restaurant Operators | - 0 views

  • GoTab restaurant POS was designed to help operators adapt to changing consumer preferences while still creating a personal connection with guests.
  • With QR code ordering, guests enjoy having control over the ordering and payment experience, choosing to order what they want, whenever they want.
  • operators can now easily tailor a guest-initiated experience or a server-initiated experience, enabling both parties to start and access the ordering tab and giving everyone flexibility to place orders however they wish.
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  • “GoTab has been a boon for us, helping us reduce labor and track financials and inventory,”
  • With the GoTab POS, front-of-house staff can handle the very first impression of guests’ on-site experience, which always makes or breaks the overall experience. Servers and managers can start and add to a digital tab, seamlessly pass the tab to guests, and then update it later with upsells or order changes.
  • servers can be proactive and anticipate guests’ needs with more table touches, more upsells, and real-time issue resolution.
  • GoTab allows operators to capture each guest’s preferences and build upon each guest’s ordering data to create loyalty programs and better market to customers
  • “The typical legacy POS system (at best) is going to capture the person paying for a check. In a traditional restaurant – let’s say you have a table of 4, a restaurant is lucky if they can capture a single diner’s data for loyalty, spending insights and marketing purposes.
  • GoTab’s technology also provides restaurants with a menu of solutions that can adapt to a wide variety of restaurant needs. For instance, operators might want to start with online food ordering capabilities or a standalone food takeout and delivery system which integrates to their existing point of sale system. When they later decide to upgrade to a full GoTab POS, they have a platform with functions that seamlessly communicate with one another and provide a full 360-degree approach to restaurant operations.
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    The GoTab Restaurant POS is making waves in the industry that is coupling line level efficiency with increase guest satisfaction and preference catering to better assist guests throughout their dining experience. The new POS allows both guests and restaurant staff to add to a tab and reduces the overall time servers spend at a table being an order taker and thus frees up their time to allow them to better connect with guests on a personal level and fix issues in the moment that require more attention. The GoTab POS is going to be directly competing in an already saturated market filled with market leaders such as Square and Clover but I believe thier systems offer such a significant difference to the traditional POS system that they may be able to gain a competitive edge within the market.
priscillamuniz

Location-Based Ads: Convenience Versus Privacy - 0 views

  • Privacy concerns may leave consumers feeling inclined to disable location tracking on their smartphones. However, the number of users who actually enable or disable their location tracking varies based on what source you consult – and perhaps the type of device.In 2022, Android Authority found that most people still leave their location tracking enabled. In its poll of more than 1,400 people, 66.8 percent of Android users said they keep their location-tracking enabled. In contrast, in 2021, Flurry Analytics found that only 4 percent of iOS users in the U.S. opted in to app tracking. There’s an important distinction here: iOS 14.5 and later versions give users the choice to opt in to location-tracking rather than opting users in by default. Users can manage their Android device’s location settings and grant or deny location-tracking permissions. 
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    What I found interesting was the type of device and number of users that actually enable or disable their devices. Android users tend to leave their location-tracking enabled. 4 percent of iOs users in the U.S. opted in to app tracking. In addition privacy still is a concern when it comes location-based marketing.
slain006

7 Advantages of Digital Marketing in Hospitality Industry - Hotel Intelligence - 0 views

  • Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in
  • become the best way to get in touch with potential customers, establishing a brand, and developing a group of loyal customers.
  • 1. Content marketing
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  • The key issue in this strategy is to get the content right.
  • 2. SEO
  • Currently, over 80% of internet traffic originates from search engines.
  • The strategy itself involves a lot of technical workings.
  • market research on the keywords used by customers seeking your service.
  • 3. SEA
  • Making it to the top of search results pages can be a tedious and time-consuming task.
  • 4. Expand your social media presence
  • The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn.
  • 5. Email marketing
  • Email marketing requires creativity.
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    This article goes into depth about the advantages of going into eMarketing in the hospitality industry. The article talks about different types of eMarketing and the strategies behind them in order to retain customer attraction. One of the major type of eMarketing that we have seen that impacted the world on a greater scale would be social media platforms.
Camila Calcines

Do travel companies need to revisit mobile security choices for staff? | Tnooz - 0 views

  • large target on Android’s back because of it’s leading global market share position.
  • security was what made Blackberry the darling of IT departments everywhere.
  • Security, and the desire to penetrate corporate accounts, is also what is driving Samsung’s Knox platform,
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  • Apple holds 58% share of enterprise mobile deployments.
  • Transportation was one of the few industries where Android had the majority share.
  • American Airlines is one of the most aggressive companies in the use of tablets for its workforce
  • Samsung’s SAFE – Samsung for Enterprise – platform (which incorporates Knox) was a key reason in their decision:
  • Apple devices, while targeted about 100x less frequently than Android devices, are not immune.
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    This article talks about secure technology measures for the travel industry. The myth that Apple iOS devices are not infected with viruses is a total lie. But what is true is that Android devices are much more susceptible to malware attacks than Apple iOS devices. The big boss of security "for years…was what made Blackberry the darling of IT departments everywhere." But now what has driven new markets especially transportation is the increasing use of Android devices. American Airlines uses thousands of Android Galaxy Notes for flight attendants and in-flight entertainment devices for passengers as well as those used by the maintenance crew. Samsung's SAFE platform was a key reason the company was influenced to go through with the product because of a security issue. It's important to remember that not one device is immune and to explore an innovative and secure option when picking a device.
danielle caskie

Microsoft Offers Cloud OS for Management of iOS, Android, Windows Devices - 1 views

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    Microsoft has created a new plan for cloud-based management of devices using multiple operating systems. Their new versatile Cloud OS uses iOS, Android, Windows 8, RT, and Phone 8. 
asant318

Lightspeed Launches Integrated iOS Solution with Intuit QuickBooks Online and Planday |... - 0 views

  • Collaborative integration of finance and employee scheduling withcloud-based POS software brings the best- in-service to independentretailers and restaurants
  • Lightspeed
  • Planday
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  • Intuit QuickBooks Online
  • restaurant space, empowering them to grow and thrive
  • help them to savecosts, reduce time spent on admin tasks and better engage theiremployees
  • clear picture of the overall business
  • Manage and report on all inventory
  • sales information flow automatically from Lightspeed into the proper general ledger accounts in Intuit QuickBooks Online to understand the business at a single glance
  • Schedule all employee
  • ales and employees' time and attendance will roll up from Planday and Lightspeed into Intuit QuickBooks Online to run payroll
  • mall business owners can gainvaluable insights into many aspects related to the performance andhealth of their business so they can make smart decisions to ensuretheir growth and success
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    The article talks about a new integration between three platforms already used in restaurants and other independent businesses; Lightspeed, Intuit QuickBooks Online, and Planday. This collaboration allows for the three components to communicate and report on inventory, sales information, ledger accounts, employee shifts, payroll and more. Having these tools combined will allow operators to save time, increase accuracy, but also to have insight into their business performance to make better decisions. The integrated solution is only available on iOS at roll out. I think a series of tools like this could greatly simplify the accounting process for restaurants and allow them to be more accurate with their accounting. This integration will allow even very small companies to make strategic decisions regarding pricing, staffing, inventory and other expense centers improving the overall business.
sdavi111

Proximity Marketing: 6 Sectors that Deploy Beacon Technology | by Henote Technologies |... - 0 views

  • Beacon technology has been generating buzz since Apple unveiled iBeacon in 2013.
  • Beacons allow brands to push messages to their customers who have consented to them, and engage with them in a more personalized manner. The customer effort here in driving the engagement is minimal as brands could communicate without them having to do anything at all.
  • Beacons are championing a new paradigm for communications between brands and customers.
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  • From the brand’s standpoint, beacons help collect data which could help them improve their operations, marketing, sponsorship, and more. This helps track the movements of customers in a crowded place and engage with them person
  • locale and sends timely messages to their smartphone or tablet.The travel industry uses this to add value to tourists visiting a new place. To help retain the spontaneity of travel, beacons could alert travelers about different events an
  • Some industries have implemented beacon technology to target customers
  • disposable income during their commute. Cabs in the United Kingdom are using beacons so customers receive personalized marketing messages during the com
  • In the food industry, beacons could be used for everything from processing grocery orders, to notifying a passerby about promotional offers, to creating a pleasant dining experience for the customers. Beacons allow customers to book their table, reduce the waiting time, collect bill payments directly through the app. Restaurants in Tokyo have gone a step further in making the menu and the user reviews visible to the customer through their apps.
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    Beacon market is an ingenious way for companies to spread their brand and also learn about the market and how to hone in on the target market. It can also help make one company stand out over another when a customer is searching the internet for their next trip or outing.
Diya ZHAO

New mobile technology for hospitality sector - Business - Jamaica Gleaner - Saturday | ... - 0 views

  • Jamaican hotels will soon have an opportunity to upgrade their facilities' services with new technology, allowing visitors to access various hospitality options through applications on their mobile smart phones.
  • Movitas is the one we're featuring today, which is our partner that does the mobile applications that follow the guests; they download the app for their resort and then they use it on their own mobile device, wherever they are in the country.
  • It's available on BlackBerry, on Android devices, and on iOS, which is the Apple platform, so all platforms, any smart phone or tablet," Poirier informed.
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  • We're not just looking at the hotels, but all the businesses that support the hotels and guests as well, and Movitas and Avaya will be able to do that along with the 4G technology that we bring to the market, as well as the expertise we have in Avaya and being able to bring the hotels up to speed with their technology as well, because they are going to have to upgrade their technologies to be able to take all of this into account."
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    This article talked about Jamaican hotels are going  to upgrade their facilities' service with new technology which allowing visitors to access various hospitality options throught applciations on their smart phone.  Nowadays a lot of hotels they public their products based on this technology. Local mobile service provider Digicel on collaboration with New jersey based telecommunications company Avaya and Pennsylvania based mobile technology company Movitas, revealed the new technology to hotel industry representative during a recent hospitality breakfast at the Haif Moon resort. it sounds really convenient , I mean based on several platforms like that for example Black Berry Android and on IOS any smart phone or tablet. it could be used widely not just for hotels also other business.
Jia Zhu

Starbucks accepting Square payments beginning early November | Digital Trends - 0 views

  • Square will begin processing all of Starbuck’s credit card-based payments and users can make purchases using their phones through a digital Starbucks Card. Square’s in-app directory will also offer a list of the nearest Starbucks shops among the 7,000 locations throughout the U.S
  • when you approach a Starbucks location (you must have Starbucks’ iOS app downloaded and have added your Starbucks Card to Passbook), a Passbook notification will appear on the lock screen of your iPhone. You can then select the Starbucks Card and swipe your phone to make the purchase, and even enjoy loyalty rewards on occasion. 
  • Starbucks will later integrate Square’s GPS-based point of sale system, which should make purchases a breeze and speed up the lines especially during coffee rush hours.
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  • when Starbucks first launched its mobile payment app, the company has hosted over 70 million transactions, and its partnership with Square has been a mutually beneficial one for both companies.
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    Starbucks invested $25 million to develop movie payment system with partnership with Square. The mobile payment integration with the point of sale solution will be available in November. The point of sale solution mobile app will make customers purchase using their phones through a digital Starbucks card and square will processing all of the Starbuck's credit card - based payments. Meanwhile, Starbucks also revealed its IOS app's integration with Passbook. When you approach a Starbucks location, a Passbook notification will appear on the screen of iPhone and you can then select the starbucks card and swipe your phone to make the purchase. Later Starbucks will integrate Squar's GPS- based point of sale system which should make purchases a breeze and speed up the lines during coffee rush hours. This allow you to select the item with Square app and simply say you name to the cashier to confirm the payment.  An image of your face will present from the profile photo to prevent theft or misuse. Since January 2011 starbucks first mobile payment app has host over 70 million transactions and the partnership with Square has been a mutually beneficial on for both sides. Starbucks will significantly expand Square's scale and accelerate the benefits to business on the platform in the future.
anonymous

Proximity Marketing: How Your Business Benefits From In-Venue Targeting - 0 views

  • Proximity marketing allows venues to communicate with visitors at the right place and time, with highly relevant, personalized content on their mobile devices. It allows venue owners and businesses to use location as a basis for marketing activities
  • Use cases for retail, hospitality, transportation hubs, smart cities, shopping centers, restaurant
  • Proximity marketing enables marketers to capitalize on the local nature of an onsite visit, where in-the-moment timing can increase engagement with the messages delivered, and trigger impulse buying. For example, consider a buy-one-get-one-free offer on body soap while a visitor is in the personal hygiene aisle
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  • th an effective data-driven marketing suite, marketers can send messages via a WiFi captive portal, SMS, mobile in-app push notifications, email, digital signage, and more.
  • Mobile Apps
  • Email
  • WiFi Captive Portal
  • First, consider connectivity. As previously mentioned, proximity marketing requires one or more technologies to trigger proximity messages (e.g., WiFi, beacons, GPS, etc
  • n conclusion, the value of timing and context in proximity marketing campaigns cannot be understated. The ability to reach your visitors with highly-relevant content, at a time when they’re most likely to act allows you to cut through the noise
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    This site explains the benefits of using Proximity Marketing but this is the side of a company that is selling this marketing tool. It goes into detail of how it works and gives examples. I like how this site goes over the benefits and does touch base on how connectivity is important. It goes over how sms, email, mobile aps and wifi captive portals are beneficial.
Jia Kim

The Pros and Cons of Mobile Technology for Meetings | International Meetings Review - 1 views

  • location-based services and push messaging
  • overall experience is not reliant on a Wi-Fi connection, therefore you can have things like a large delegate list and content you don’t have to download because you already have it on the app
  • Security and privacy are also much better with an app.”
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  • mobile websites are easier because there’s no writing code for different operating systems such as iOS, Android and Win- dows Phone. For a website, the coding is done once, and users don’t have to wait and download it; it just happens automatically.”
  • For smaller properties, typically for the size of meetings that we host, every- one is in one room,”
  • “Having a mobile app wouldn’t be as useful as trying to communicate with a large group of people.
  • buzz you get from a mobile app typically comes from a larger size meeting
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    The pros of using the mobile apps for meeting are a lot. It could provide the location-based services and push messaging. Using the mobile apps is not wholly dependent on a Wi-Fi connection. It makes possible to obtain a large delegate list and content without downloading because those are already on the app. Additionally, security and privacy are also much better with an app. On the contrary, mobile websites can be advantageous because they need fewer resources to develop that differs from mobile apps. The mobile websites are easier because there's no writing code for different operating systems such as iOS, Android and Win- dows Phone. For a website, the coding is done once, and users don't have to wait and download it; it just happens automatically. For smaller properties,having a mobile app wouldn't be as useful as trying to communicate with a large group of people. It could benefits more on the large size of groups.
vsain011

HOW CLOUD-BASED HOTEL SOFTWARE IS CHANGING THE HOSPITALITY INDUSTRY | by Datamate India... - 0 views

  • loud-based systems are hosted by a vendor’s server and give hoteliers a single, scalable system that’s flexible and easily updated.
    • vsain011
       
      These systems are quick and easy to use. Would be great for trainings, etc.
  • Eliminate the need for manual data sharing and processingGive staff more mobility and accessibility around the property (i.e. staff can view and update housekeeping status in real time)Take advantage of frequent software updates and enhancements instead of waiting to download and install new versions of their softwareAccelerate hotel check-in / outEasily integrate their PMS software with third-party tools and services
    • vsain011
       
      Cloud Software can make things happen faster and in real time. Thinking about the situation that we are in today and dealing with COVID-19 real time updates is a good thing to have in your system to better help not only guests but employees as well.
  • cloud-based systems are hosted by a vendor’s server and give hoteliers a single, scalable system that’s flexible and easily updated.
    • vsain011
       
      These systems are quick and easy to use. Would be great for trainings, etc.
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  • c1loud-based systems are hosted by a vendor’s server and give hoteliers a single, scalable system that’s flexible and easily updated.
    • vsain011
       
      These systems are quick and easy to use. Would be great for trainings, etc.
  • But hoteliers are increasingly looking for better service and more integrated technology options, and factors like these are just some of the benefits that cloud-based software can provide.
  • next two to three years hoteliers are expected to invest seven to eight percent more on cloud technology
  • can provide updated data in real time.
  • has the ability to host a property management system (PMS) from a remote location, allowing hoteliers to access their property data from anywhere in the world with an internet connection.
  • 1c1loud-based systems are hosted by a vendor’s server and give hoteliers a single, scalable system that’s flexible and easily updated.
  • eliminates the need for hoteliers to be physically present at their property to be able to check in on daily management operations.
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    The hotel industry has experienced a lot of change and cloud based hotel software continues to do so.With a good understanding of this technology it will make it easier to interact with guests. It provides real time updates and data that will keep people up to date, keeping things quick and efficient.
cingram21

How Artificial Intelligence Is Changing the Future of Digital Marketing - Business 2 Co... - 0 views

  • Artificial Intelligence (AI) can think, read, and react almost like humans when trained with a large enough data set.
    • cingram21
       
      This provides some insight into artificual intelligence with a primary focus on developments in digital marketing. I especially found this helpful because it discusses analyzing large amounts of data that we as humans cannot make fair and unbiased decisions on. This is similar to the revenue management systems in use today. It also discusses the role fo chatbots in marketing. The article also ends with a few case studies.
  • Menial and redundant tasks like data entry, segregating leads from a marketing campaign, and responding to FAQs by customers can be easily handed over to chatbots and AI.
  • a machine learning model estimating the likelihood that a customer will churn can uncover factors driving churn rates and enable decision-makers to change business strategies and processes.
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  • By analyzing data, AI can easily predict the purchasing behavior and decision-making of target customers, improve user experience, and provide customers with what they really need.
  • AI is unlocking the potential of hyper-personalization through personalized product recommendations, intelligent content recommendations, and customer support suggestions.
  • According to a recent survey, 71% of marketing respondents say that brands do not understand consumer fundamentals. Therefore, 66% of marketers said they want brands to invest more to build customer awareness and relationships.
  • You no longer need to invest your time into menial tasks like responding to repetitive queries or FAQs to market yourself and your business because AI assistants like AmazonEcho can do it for you.
  • From purchase to flight booking, to giving you necessary recommendations and even financial management.
  • Product recommendation utilizes technology to create personalized content recommendations for users, such as people who buy X also buy Y.
  • Machine learning and auto-learning analyze the data of millions of consumers and generate the best time and day of the week to contact users, recommended frequency, and the most intriguing content in the subject and title of the email, which will lead to more clicks of the mail. The A / B test is time-consuming and may have some errors. So, in this sense, AI is your best friend in personalizing each subscriber’s email content.
  • By 2021, 75% of enterprises will use AI for their businesses.
jsanc478

Benefits of proximity marketing systems for the hospitality - 0 views

  • Proximity marketing is a form of electronic marketing where customers are targeted by marketers based on their proximity to a certain location. Generally, these communications are personalised and aimed at motivating the customer to make a purchase in the immediate future.
  • There are several ways a proximity marketing system can be implemented. Options include:QR CodesGeofencing (RFID or GPS)BeaconsWi-Fi
  • Geofencing is a tool that facilitates proximity marketing by tracking a guest’s movement using an app that has been granted access to analyze their device’s GPS signal.
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  • Beacon systems (like the Alertiee Plus) work by using Bluetooth to open a line of communication between a guest’s device and a specific location’s beacon when the two come close enough together to establish a connection.
  • In addition, beacons allow for much more flexibility, reliability, and detail in locations where GSP or cell signals are weak (e.g., malls, department stores, and hotels). If a guest enters the beacon’s Bluetooth radius the system will be able to communicate, regardless of any other factors. Beacons typically use Bluetooth Low Energy (BLE), which uses significantly less bandwidth and battery power than GPS-based geofencing systems.
  • Proximity marketing systems are incredible tools for streamlining and automating operations in the hospitality industry.
  • the most promising benefits of proximity marketing and geofencing technologies in the hospitality industry is in boosting sales revenue.
  • Alertiee will help you realise missing sales opportunities, stores’ performance based on conversion rate, and stores’ sales hotspots areas.
  • Alertiee will help you to provide a harmonious customer experience across your omnichannel business. Our technology enables customer experience, marketing and retail teams to close the gap between customers’ digital experience and their physical experience.
  • hospitality industry can use and benefit from these tools with a focus on streamlining operations, increasing sales revenue, and improving customer experience.
  • roximity marketing systems are innovative ways of accomplishing this.
  • Reviews
  • proximity marketing systems offer an ROI that is 16% greater than PPC SEM. In part due to its cost-effectiveness, proximity marketing has begun to see widespread adoption by companies like McDonald’s, Walmart, and Macy’s.
  • The process looks like this: Guest installs an app with geofencing capabilities and grants both GPS and notification permissions. App tracks guest’s location and sends updates to proximity marketing system using cellular data. App alerts proximity marketing system that guest has entered an area defined by owners as ‘the business’. Guest receives marketing materials in the form of push notifications via the app.
  • Proximity marketing is a form of communication strategy.
  • beacon systems don’t need to (and, in fact, can’t) track a guest’s location when they aren’t near the beacon itsel
  • geofencing technologies typically need to continually update their records of the guest’s location so that the system is aware when they enter the designated area.
  • How can proximity marketing and geofencing technology benefit hospitality businesses?
  • Check-ins
  • Key delivery
  • Menus 
  • hile both geofencing and beacon systems offer several benefits to businesses in the hospitality industry, beacons are by far the more intuitive and less invasive of the two.
  • Increasing sales revenue
  • Targeted marketing
  • Personalised marketing
  • Improving guest experience
  • Room service
  • Wait times
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    Proximity marketing and geofencing can benefit hospitality businesses in streamlining and automating operations with reviews, the increase in sales revenue will assist with marketing room-service order. This system improve guest experiences such as room service, wait times.
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    This article talks about all of the positive benefits of proximity marketing system for the hospitality Industry. How the Industry can benefit from the tools that will bring increase in revenue and improvement of customer services and work. It explains also how geofencing and beacon system will offer benefits to certain business in the industry.
Grant Beck

Monscierge Launches New Hospitality Software Application Tool Monscierge | Connect - Pr... - 0 views

  • Monscierge | Connect provides hotels with the tools to stay in touch with guests through their smartphones, allowing guests access to the full array of a hotel or brand’s services in a way that suits the needs of today’s tech-savvy consumer.
  • Monscierge | Connect
  • wraps itself in the approved brand voice for each hotel, and makes that hotel and brand’s specific content available at their fingertips.
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  • After 3 years of researching over 1,000 hotels and resorts across several countries
  • Our joint research with these thousand hotels was conclusive – 73% of inquiries to the front desk, bell staff or concierge were related to hotel services and local information and recommendations.
  • Hotels and guests want an easier way to stay connected with one another, and local information from trusted sources via technology.
  • Freeing-up staff time, yet delivering the guest experience desired. Reception by guest-users and the hospitality industry has been overwhelmingly positive.”
  • Digital postcards are also available through the app, which carry the client hotel branding.
  • Trip-planning functionality is built into the app for travelers to plan their customized experience virtually anywhere they stay.
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    This article is about a new application: Monscierge that launched in December for the iOS (apple) and Connect for the Android in January. The software allows all of the amenities of a hotel to be available to guests via smartphones. The app is completely customizable for each of a brand's specific hotels. This is an excellent idea for both hotels and guests with the recent rise in smartphone and tablet technology. Guests who may not be as comfortable requesting things in person or over the phone would now have the option to do so digitally. Research of 1,000+ hotels and resorts worldwide was conducted over 3 years and found that the majority of questions to the front desk, bellmen, etc. were related to: services, local information, and recommendations. This app seeks to improve that by making those inquiries easily searchable on a smartphone or tablet, also allowing guests to input their own comments. With this finding it should be expected this kind of technology would be very well accepted, which it was. In respect to benefits for the hotel the app is completely customizable down to specific hotels to suit their image needs. With the use of this application it would also allow staff to be more effective, negating redundant questions. By allowing guests the ability to send digital postcards bearing the hotels brand it gives the company more exposure. These benefits are significant for a company looking for new technologies to give them an edge The benefits of this application are numerous for both the customer and hotel. Hotels may also see benefits moving into future years with easier training due to familiarity with this type of technology and customers with easy-to-use technology. For hotels and consumers attempting to plan completely customized experiences, trip-planning functionality is built into the app providing many possible uses. This app to me seemed to be very logical in the current progression of technology. The majority of people today
alibaba0512

ArmorActive Raises iPad POS Industry Standards With New SwitchBack Enclosure - SFGate - 0 views

  • The SwitchBack iPad enclosure is extremely versatile and accommodates a variety of business needs due to its extensive feature set.
  • With several included attachments, the SwitchBack quickly and conveniently transforms to a credit card payment iPad kiosk.
  • The robust friction hinge and lockable quick-release spring-loaded buttons enable ease of adjusting the viewing angle and orientation of the iPad. Using the optional Kensington ClickSafe® cable tether lock, the SwitchBack can also be used as a mobile or secured solution with the turn of a key.
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  • Furthermore, the payment adapters will meet the needs of many restaurants, churches, events, and retailers.”
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    It is obvious that IPAD or other mobile device can replace traditional POS system. With simple extra equipment and IOS APP, people can enjoy different kinds of POS service. What's more, with eManu's popularity, tablet can be a a more efficient and cheaper approach for POS. It supplies a brand new way for running business. To sum up, from inventory, shift time, training to POS, this can be a niche for future restaurant.  
Wei Ding

Apple iCloud: What it is, and What it Costs | PCWorld - 0 views

  • iCloud does not replace local storage on iPhones, iPads and iPod Touches
  • iCloud also remembers your device's settings, apps, home screen layouts, ring tones and text messages, so all of that information is available if you upgrade or replace your iPhone or iPad.
  • Third-party apps will be able to use iCloud as well
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  • Apple will provide 5 GB of iCloud storage for free, but iTunes music, apps, books and Photo Stream don't count against that total.
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    This article mainly talks about icloud basics and the cost of icloud. Icloud has lots of benefit for the customer who uses apple devices. Icloud do not replace local storage on iPhones, ipads and iPod touches. Icloud keep data in sync between any apple device and PC that you own. Every data are available across devices from Iphone to ipad. All the documents can be shared in any apple devices and people do not need e-mail or USB to store and transfer files. It brings lots of conveniences to the customers. Also, icould provide excellent backup function for customers. Another advantage of apple devices is that third party apps are able to use icloud as well. The cost of this service is not really expensive and apple will provide 5GB I cloud storage for free. Apple charges some extras money for additional storage, but it is not very expensive. Icloud will help apple not only enhance current market, but also can expand the future PC and other digital devices market. People who own multiple iOS devices will get the most out of iCloud, because it saves the hassle of manually transferring data between iPhones, iPads and so on. Therefore, more and more people will purchase apple devices in order to get the most out of icloud.
Wei Ding

Case study InterContinental Hotels Group (IHG) | Archive | Marketing Week - 0 views

  • By using text specifically aimed at mobile users, we saw revenue from our mobile search increase by 91% year on year
  • The great thing about our mobile website is that it takes account of location so we can provide local maps and directions
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    This article talk about Intercontinental hotels group is the largest hotel group worldwide by measuring the number of room. IHG produced a mobile-optimised site so visitors could check availability and book rooms at nearby IHG hotels. This hotel brand also uses the mobile to increase the income. IHG's interactive marketing manager, Marco De Rosa says that revenue from mobile search increase by 91% year over year over specially using text aimed at most mobile users. Lately, IHG launched the Priority club reward app for both iOS and Android platforms which offer a easy way to customers to search and book their rooms. IHG takes mobile very seriously, and its "test and learn" approach is providing insights and better decision-making. Mobile technology does bring lots of benefit for hotel organizations. Later, it is a trend for hotel decision maker to invest more money for mobile web and mobile app development.
Patrick Montesano

Fast Talk: Restaurant Software "By Waiters, For Waiters" | Fast Company - 0 views

  • It’s a restaurant management system. It handles everything from taking customers’ orders to modifying tickets as necessary, to handling discounts and gratuities, and processing credit cards. It can also handle inventory management, payroll, and get tip averages.
  • We charge a flat fee of $999 for the software
  • Most setups also involve an iPad, a cash drawer, two printers, and a credit card reader.
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  • You can download it for free from the App Store.
  • If users like it, then they call us and say, “I want to proceed, what do I do?”
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    Two former restaurant servers have developed software that provides an end-to-end point-of-sale (POS) system that allows taking and submitting orders, printing kitchen slips, customer receipts and processing payments-all using an iPhone, iPod touch or iPad. Ambur does not require a computer on the back end. Instead the hand-held device is the hub. The program can be loaded up by any iOS device and run on a wireless network. Waiters can easily fulfill customer requests right at the table. One drawback is that some customers have complained because they thought the waiter was texting on their iPhone.
YU CHEN

iPad POS use rising among restaurants | Nation's Restaurant News - 1 views

  • Wishart said the most appealing aspect of the iPad is how it speeds up the ordering process in the restaurant. “The orders are in the kitchen or bar while the server is still at the table,” he said.
  • He said food and beverage notes can quickly be called up from the tablets’ built-in applications or third-party software by the wait staff to answer guest inquiries.
  • Wishart said he spent about $3,000 on the hardware — including around $500-plus for each of four iPads and another $900 or so for four wireless printers, two of which are in the kitchen, while the third and fourth are in the bar and dining room. That compares with the $12,000 to $20,000 upfront costs of some conventional POS systems, he said.
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  • Wishart said Trio has yet to suffer any significant snafus with the cloud service. He expressed confidence in the reliability of, and redundancy of systems in, the data centers operated by e-commerce giant Amazon.com, from which Lecere contracts for support.
  • He added that the cloud-based model’s elimination of store-level software maintenance further sweetened the deal for him
  • Lappert is among the iPad POS users or vendors that have adapted magnetic stripe readers for credit and debit cards for use with the iPads. Others, such as Wishart, are processing card payments with one or more free-standing readers, such as the one behind the bar at Trio.
  • “You don’t have to worry about servers coming back into the kitchen 10 or 15 times a night asking questions, and the recipes for all the bar drinks are there, too,” Wishart said.
  • Wishart said he spent about $3,000 on the hardware — including around $500-plus for each of four iPads and another $900 or so for four wireless printers, two of which are in the kitchen, while the third and fourth are in the bar and dining room. That compares with the $12,000 to $20,000 upfront costs of some conventional POS systems, he said.
  • the touch-screen device’s ease of use, among other benefits
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    The article, iPad POS Use Rising Among Restaurants, reflects the evolution and implementation of both hardware and POS software within the restaurant industry. The iPad is revolutionizing POS systems, helping to increase the efficiency for the restaurants. According to Chris Wishart, restaurateur of the Trio Restaurant & Bar, "You don't have to worry about servers coming back into the kitchen 10 or 15 times a night asking questions". This allows for the quicker and more efficient placing of orders that contribute to higher customer satisfaction, which is to an extent difficult to measure. As well, Wishart comments about the hardware cost an estimated $3,000, in comparison to the typical upfront POS system costs of $12,000 to $20,000. Including, the use of the cloud base technology has eliminated the need for store software upkeep. The iPad is a versatile hardware that has allowed POS software companies to benefit mutually along with restaurants.
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    This article introduces using ipad as a POS in restaurants. Customers liking ipad, this is a big advantage of using ipad to take the order. What's more, ipad can improve the efficiency for the restaurant and decrease the workload of servers. "You don't have to worry about servers coming back into the kitchen 10 or 15 times a night asking questions, and the recipes for all the bar drinks are there, too," And ipad POS can bring the benefit for the cost of the restaurants. In addition, it also has the reliability to assure users.
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    It is a revolution that tablet brings to restaurant industry. Taking orders, reservation, planning and inventory, all things are possible with iOS platform devices. Both restaurants and guests like new tablet POS because it improve experience and time efficient. Both servers and restaurant owners like it because it is cheaper to set up comparing with traditional POS.
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