Industry Insight: How Tech Is Changing Event Planning for Businesses - Eventsforce - 0 views
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Smart technology is transforming the events industry, making planning easier and events more exciting
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Organising an event is a logistical nightmare and one of the biggest developments is software to assist with tasks such as registration and email responses.
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Event speakers, for example, can now receive real-time feedback from audiences, which means they are able to change the way the session is going
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Knowing exactly who turned up at your event and what sessions they attended is something every event planner wants to know. The information helps figure out popular topics and sessions. It also helps profile attendees.
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Data capture tools – from event registration systems and RFID to online surveys and event apps – are helping organisations collect valuable information on their attendees which can be analysed to create more powerful and customised event experiences.
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ou can use the data in the system to collate a report on all the delegates attending a particular session at an event.
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You may share this list with all the other delegates attending that session to facilitate networking opportunities that are relevant to them.
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You can break it down by company type, interests and goals and share the list with your session speaker.
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“It’s going to be interesting to see how they will get used at events. Think about having the ability to track where people move in an exhibition area or trade show. Or having the ability to broadcast live all the things happening on the show floor. It’s very exciting.”
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Technology is changing the overall event management experience making events more productive and fun. This article touches on things like advances in event organizing software, real-time feedback for speakers and data collection of attendees that can lead to personalizing activities throughout the event. I think most professional public speakers would say they already get real-time feedback from their audiences; no technology required. But for more novice speakers, that type of feedback would not only improve their session, but also help them hone their speaking and delivery skills more quickly allowing them to become better speakers faster. Personalizing an event to each attendee sounds pretty cool. Read the section about using the data collected during the registration process. It's interesting to think the data could be cross-referenced to bring delegates together for networking opportunities. Making important business contacts is a key reason people attend events.