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ovila009

Proximity Marketing Examples: 28 Retail Companies Nailing it with their Campaigns | Bea... - 0 views

blog.beaconstac.com/...-proximity-marketing-campaigns

shared by ovila009 on 16 Nov 20 - No Cached
  • Unacast’s latest Q4 Proxbook report confirms that beacon deployments are on track and the numbers align with ABI Research’s forecast of 400 million beacons to be deployed by 2020
  • we bring you a comprehensive list of 28 retail companies that are making a mark with their proximity marketing campaigns via beacons.
  • Eat touted this move as a “strategic pillar” in its communications because it allowed the company to access more information about customer behaviour and drive business intelligence to make precise decisions about how consumer behaviour can be influenced.
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  • As a part of this program, the chain tapped a popular Turkish loyalty app called Shopping Genie, to target customers while they were around the premises of a local McD Café.  Customers got mobile coupons, via the app, which prompted them to purchase a coffee and receive a beverage from the new drink line for free. This proximity marketing campaign via beacons helped McDonald’s achieve 20% conversion rate with 30% of users who received the promotion!
  • Bluetooth beacons were deployed at the point of purchase, where customers were waiting in line to pay or just moving around.
  • These beacon notifications offered two Red Bull cans for $4! Apart from making a profit out of campaigns, Red Bull also monitored the entire campaign in real-time and captured customer behaviour.
  • The retail giant used GE light bulbs to house beacons and send push notifications of specials and discount coupons to in-store customers. These beacon-equipped LED bulbs can track shoppers within a store by using the beacons hidden inside them
  • Carrefour has extensive iBeacon networks in all 28 of its hypermarkets in Romania through which the retail chain offers its consumers a simple, intuitive, and fun app for orientation inside hypermarkets from area to area
  • The retailer’s beacon-enabled app automates the commercial content delivery and collects essential data about in-store consumer behaviour. Its proximity marketing campaign keeps consumers informed about the products, services, and actual special offers from each of the store departments.
  • Popular convenience store group Nisa piloted iBeacon technology to track its shoppers by attaching Bluetooth Low Energy (BLE) beacons to trolleys and baskets
  • These sensors picked up the signals emitted by beacons and collected location data which was then fed to a cloud-based server for analysis.
  • used iBeacon technology to gamify the Ladies’ Night event with brands providing offers, discounts, freebies, and prize giveaways. Many retailers such as Hotel Chocolat, Krispy Kreme, Cath Kidston, and House of Fraser, participated in the event
  • The event was highly successful as it saw more than 500 app downloads within the first three hours, with over 500 offers redeemed. All 120 hotspot offers were redeemed within the first 52 minutes of the event.
  • Best Buy implemented a beacon strategy to help boost sales and improve personalisation of experience. The retail giant chose to use their own application as well as Shopkick retailing app to offer rewards to shoppers, simply for stepping foot in the door.
  • Hammerson rolled out beacons across their shopping centres to improve personalisation of consumers’ shopping experience. Their beacon-enabled Plus app was initially trialled at Les Terrasses du Port in Marseille and it ranked among the top 10 lifestyle apps in France.
  • The app also allows a consumer to call for assistance. A member of the staff receives the request informing them that a customer is waiting for help
  • UK supermarket Waitrose started using iBeacon technology at its relatively new experimental Swindon store to deliver price promotions to consumers when they were near a particular aisle or food counter
  • UK supermarket giant Tesco launched its “biggest trial” of iBeacon technology, in partnership with consumer goods company Unilever, by deploying beacons in 270 stores across London. They launched the ‘Mpulse app’ as a part of the Pink and Black marketing campaign
  • using beacons to target passers-by based on their interest. They change campaigns based on distinct seasons including prom season at colleges
  • Oscar Mayer worked out an interesting deal with the supermarkets which would allow them to place beacons at the deli counter. This location helps them convince shoppers to buy the specials of the week while waiting at the counter.
  • Amazon, the retail giant started a new convenience store in Seattle, U.S. in Jan 2018. Amazon Go is an 1800 sq feet mini market filled with food and technology. They have deployed an array of cameras, beacons and other proximity sensors to make the store one-of-a-kind
  • World-famous brands such as Hamleys, Armani, Longchamp, and Hackett form the 80% of the retail companies that have deployed beacons in their Regent Street stores with the aim of pushing exclusive and personalised marketing messages to customers via iBeacon technology. Shoppers receive alerts and tailored content about everything, from new in-store promotions to exclusive offers only available for visitors to Regent Street, as they pass
  • Neiman Marcus, the high-end retail chain, piloted beacons at three stores—Austin, TX, Walnut Creek, CA, and San Antonio.
  • Rite Aid has installed beacons in over 4,500 US stores for retargeting and personalization of user experience. This large-scale beacon deployment by the Pharmacy chain is the largest beacon installation program in a retail setting till date. In fact, it has even surpassed the one undertaken by the famous Macy’s
  • a collection of beacon-level proximity data to strategize their retargeting plan and achieve personalization capabilities similar to those that have been used in e-commerce
  • Walgreens has innovated considerably in the mobile retail space by using iBeacon and other technologies at over 7000 locations.
  • leveraged iBeacon technology at ten of its stores to boost its loyalty program.
  • Target, the second largest general merchandise retailer in the US, announced that it will start testing beacon technology in 50 of its stores nationwide.
  • The recommendations may appear both as push alerts and in-app updates on the Target app’s “Target Run” page, which is designed like a social media news feed offering deals, top-pinned items on Pinterest, and more
  • beacons to bridge the gap between online shopping and in-store experience. Their beacon-enabled app notifies consumers if any item in their mobile shopping bag is in stock,
  • The store has deployed beacons with individualized campaigns for each department, which makes the customer experience interesting and focussed
  • Macy’s expanded its beacon program to all stores nationwide, by installing more than 4,000 beacons. This step was a part of the retailer’s efforts to make bigger investments in omnichannel retail technologies. This Thanksgiving, Macy’s also used a beacon-triggered mobile app game at its 700 stores, to engage shoppers
  • Urban Outfitters announced that they will be rolling out beacons at 15 of their stores located in Philadelphia, Boston, New York, Atlanta, New Jersey, and Delaware, more than a year ago. The US multichannel fashion and homewares retailer decided to take a different route unlike the conventional route of using aggressive promotions.
  • Kenneth Cole is using beacons to create more compelling, personalized customer experiences with an aim to “provide value and offer at the time of need when customers are in the store
  • launched beacon networks in more than 100 of its top-performing stores located in states such as Chicago, Dallas, Miami, New York, and San Francisco. The idea was to implement iBeacon technology at the stores with the highest traffic levels and best traction with Shopkick.
  • Supermarket giant Woolworths successfully completed a beacon trial with one store using iBeacon technology to improve customer service around click-and-collect. Thereafter, the chain announced that they are looking to roll out beacons across all of its 254 click-and-collect stores with the aim of allowing consumers to place their order online and pick them up in-store
  • it has decided to distribute free BLE beacons to about 150,000 gas-station convenience stores in the United States and Canada
  • Alex and Ani used beacons in all of its 40 stores to optimize store layouts and product placement. Contrary to popular belief that beacons are only for ‘pushing’ ads, the popular Rhode Island-based jewellery brand used beacons differently in its trial period without using them to promote flash sales and other discount promotions.
  • khadija2050 on 16 Nov 20
     
    the article gives examples of retail stores and how they use proximity marketing to promote their products
fdiaz75

Hotels need to pay better attention to social media to drive revenue | Hotel Management - 0 views

www.hotelmanagement.net/...-social-media-to-drive-revenue

hospitality TECHNOLOGY hotel

shared by fdiaz75 on 22 Feb 21 - No Cached
  • Brands need to measure whether or not they’re accessing their target audience on social media, and whether those interactions are helping move the customer through to booking,”
  • Hotels need to pay attention to the conversations around their brands online, and they need to get involved,”
  • Social media users are using social media to figure out where they’re visiting next, what they’re going to do when they get there, and where they are going to stay,”
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  • The companies that are best at tracking social media return are measuring all of their marketing efforts including organic and paid social so they can see how social media is driving traffic and influencing purchasing decisions.”
  • fdiaz75 on 22 Feb 21
     
    It is crucial that hotels manage their social media presence and reputation if they plan to attract newer customers. The newer generations go to social media sites now to see what people are saying about hotels. A single bad review without a rebuttal can really make people think twice before booking. If its a negative review the hotel has to respond to show good faith to any future bookers that they are willing to respond. Same goes for positive reviews, some guests appreciate the acknowledgment. As its stated in the article its important hotel are aware of the conversation about their property. Another key to social media will be analyzing the data to make sure you are aiding guests through the booking process.
anaslip

Meeting the Threat in 2019: Cybersecurity for the Hospitality Sector | Hospitality Tech... - 0 views

hospitalitytech.com/bersecurity-hospitality-sector

shared by anaslip on 11 Apr 20 - No Cached
  • Meeting the Threat in 2019: Cybersecurity for the Hospitality Sector
  • Marriott International revealed that a massive cyberattack compromised personal information for up to half a billion individual guests of its properties.[1] The data breach ranks as the second largest known theft of sensitive personal records to date.
  • This marks the second major cybersecurity failure for Starwood, the Marriott division affected. Before being acquired by Marriott in 2016, the company’s cash register system was penetrated by malware looking to steal credit card information. [3] Other major organizations in the hospitality industry, including Hilton and Hyatt, have reported similar attacks. In 2017, for example, Holiday Inn parent company InterContinental Hotels discovered a breach lasting three months and affecting 1,200 properties. With a reputation as less well guarded than similar institutions, hospitality companies are a popular target for cyberattacks.
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  • Experts warn other hackers, like those working for a nation-state, could exploit hospitality breaches like Marriott’s to acquire details on the travel and spending habits of espionage targets, like CEOs and diplomats.
  • However, industry specific challenges like high employee turnover continue to expose the sector.[6] Additionally, even by adopting cutting-edge cybersecurity technologies, the important question of strategic implementation remains.
  • Traditional cybersecurity approaches are focused on reporting about intrusions after the fact, in what is known as an “incident response.” What this means is that an adversary—commonly referred to as a “hacker”—finds some way to gain access to a target and compromises it. The target can be accessed through vulnerabilities in web frameworks, internet browsers, or internet infrastructure such as routers and modems. Regardless of how they gain access, once an attacker is discovered, the forensics about the attack, including basic information known as Indicators of Compromise (IOCs) like IP addresses, domain names, or malware hashes, are shared across the cybersecurity community. These IOCs are then used broadly to thwart future attacks.
  • Rather than rely solely on the incident response and recovery methods that have been used for many years, a more proactive, sophisticated approach is needed. It will need to be designed to successfully recognize adversary methodology (and all the manners in which an adversary attempts to obfuscate their methodology) before attacks occur and at a meaningful scale. This kind of approach, when paired with incident response tactics, could provide true security to vulnerable, critical networks.
  • A TTP-based cybersecurity tool would work in concert with existing incident response, internally-focused cybersecurity efforts, adding a layer of prevention over the top of this vital but flawed process.
  • lclar060 on 11 Apr 20
     
    In today's world no business entity is impervious to cyber-attacks. Marriot, Hilton and InterContential Hotel Groups were all recently affected by such acts. The traditional cyber-attack method which the hospitality industry employs is oftentimes simply a reaction to the attack- "incident responses". Instead, the industry needs to shift its focus and allocate resources to aid prevention of future of attacks. This new focus was be surrounding tactics, techniques and procedures (TTP) - the ability to identify adversary and implement the necessary processes to hinder attacks.
  • anaslip on 20 Jul 20
     
    This article tells us about the importance of having a good cybersecurity. There are some big hospitality companies like Marriott and Hilton which have revealed that many cyberattackes compromised personal information for many guests and that cybersecurity has to be improved.
Jingyi Wen

Why Hotels Go Green? - 1 views

green.hotelscombined.com/GreenYourHotelWhitePaper.php

hotel green benefit Business

shared by Jingyi Wen on 22 Jan 12 - No Cached
  • Jingyi Wen on 22 Jan 12
     
    Going green is one of the hottest trends in the hospitality industry, but why? General speaking, there are two reasons: Benefit hospitality industry. Through increased efficiency, hospitality facilities can reduce costs, achieve environmental results, gain recognition, win new business, and be more attractive to employees. Protect the environment. Help to conserve natural resources by preventing pollution in regions with a large concentration of hospitality facilities and high resource use. To be specific, there are below several benefits: 1. Cost savings. Going green can maximize energy efficiency and reduce waste. A hotel can reduce its energy consumption by 20-40%. Substantial cost savings can makes hotel more profitable. 2. Competitive advantage. Over time, green practices will be more treasured in the hospitality industry, particularly as the continually rise of non-renewable energy cost. Green programs can also provide a competitive advantage by being recognized for green efforts. 3. Employee retention Environmental programs have proved to be an effective ways of generating enthusiasm and motivating staff to work as a team to achieve a common purpose. The high level of staff enthusiasm and motivation reduces employee turnover rate, in this way, business could save money in training of new staff. 4. Customer loyalty Business which has green practices makes customers feel responsible and reliable. Customer loyalty will increase once they have experienced hotels which have show their environmental commitment. 5. Regulatory compliance Being aware of green and take green practice will avoid potentially higher future costs which may be associated with compliance. 6. Risk management Going green helps companies reduce their environmental risk and potential liabilities. It also can secure investment and reduce their financial and reputational market exposure
  • Jingyi Wen on 22 Jan 12
     
    7.Cause it's the right thing to do! Business should pay more attention on protecting environment as business growth. Going green is a reflection of business take social responsibility. Larger businesses have been criticized as being the main culprit in releasing excess greenhouse emissions, climate change, environmental devastation, and unfair treatment of employees. The planet is unique, so lager businesses need to increase focus on protect environment.
  • Mary White on 23 Jan 12
     
    Going green is definetely a smart move for the above reasons, but it is also a good idea because it is trendy. People want to stay in forward thinking hotels and feel like they are on the edge of technology. Green hotels will get more attention and ultimately more business simply because it is popular. Investors want to put their money towards the wave of the future. As an Oregonian (tree loving hippies, wink) I embrace the attention being given to a greener way of doing business. It is really the best move for all of us, business and society as a whole.
zihanwang

25 Eco-Friendly Hotel Ideas for Sustainable Properties | Cvent Blog - 0 views

www.cvent.com/...eco-friendly-hotel-ideas

hospitality sustainable green technology

shared by zihanwang on 30 Jul 20 - No Cached
  • Hotels around the world are rolling out a plethora of green initiatives like smart showers, solar power installations, and waste diversion.
  • Sustainable hotels are businesses that significantly reduce their environmental impact through green best-practices in maintenance, services, logistics, products, and supplies. The core elements revolve around reducing waste, saving energy, and cutting down on water usage.
  • Utilizing Internet of Things (IoT) technology, these same room amenities can be connected to apps so guests can change settings remotely. 
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  • Make your staff eco-friendly
  • 1. Create a green team.
  • 2. Target low-hanging fruit to start.
  • 3. Make the hiring and training process green.
  • Ensure guest services are eco-friendly
  • 4. Focus on efficiency. 
  • 5. Upgrade your transportation offerings and services with sustainability in mind.
  • Make guest rooms more green  6. Automate conservation.
  • When hotels go green, they do less damage to the environment, lower costs, and win goodwill from guests. 
  • 7. Furnish rooms sustainably.
  • Make food services eco-friendly 8. Reduce waste during events.
  • 9. Incorporate reusable dishes, silverware, glasses and mugs.
  • 10. Shop local.
  • 11. Compost and donate food from your kitchen.
  • Make the gift shop green 12. Stock-up with sustainable items.
  • 13. Operate with efficiency.
  • 16. Install a worm composting bin.
  • 15. Water wisely.
  • Smart irrigation systems
  • Create hotel landscaping and gardening that's eco-friendly 14. Cut down on runoff.
  • Keep hotel utilities green 17. Keep things shady.
  • 18. Automate water and energy conservation.
  • 19. Invest in green infrastructure.
  • Make hotel maintenance green 20. Give your operations a check-up.
  • 21. Keep an eye on your systems.
  • Ensure hotel waste management is sustainable 22. Ditch the plastic water bottles.
  • 23. Compost whenever possible.
  • Go green for purchasing 24. Make green decisions.
  • 25. Shop for certified green appliances.
  • Share the good news about your sustainable hotel:
  • As you take steps to improve sustainability, it’s imperative to get the word out about these positive practices.  Social media is popular with environmentally conscious consumers.
  • Incorporate your sustainability business practices into your search engine optimization (SEO) marketing efforts to rank higher in Google search results.
  • Partner with green business organizations.
  • Email marketing is another key tool in sharing your news.
  • The hospitality industry should be wary of greenwashing when sharing sustainability stories, as environmentally conscious consumers react negatively to this practice.
  • zihanwang on 30 Jul 20
     
    The focus on sustainability or "going green" is quickly becoming a major trend. This article introduce 25 ways that hotels can use to develop sustainable economic. Supporting sustainable initiatives is important to the lodging industry as a whole. hotels need to continue to innovate and the future of technology in hospitality has to be green, or those brands that do not adopt to these emerging standards face being left behind.
sharlabrunsvold

At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) - The New York Times - 3 views

www.nytimes.com/...o-build-loyalty-and-sales.html

disney bracelet new york times

shared by sharlabrunsvold on 12 May 20 - No Cached
  • The initiative is part of a broader effort, estimated by analysts to cost between $800 million and $1 billion, to make visiting Disney parks less daunting and more amenable to modern consumer behavior. Disney is betting that happier guests will spend more money.
  • Disney is not the first vacation company to use wristbands equipped with radio frequency identification, or RFID, chips. Great Wolf Resorts, an operator of 11 water parks in North America, has been using them since 2006.
  • The logistical challenges involved in pulling this off are extensive. Disney has 60,000 employees here and many must be retrained to use new technology.
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  • At Disney
  • sharlabrunsvold on 12 May 20
     
    Since most of us no longer give Magic Bands at Walt Disney World a second thought, I thought it would be interesting to look into the past to see how they were interrupted before they were launched. This article discusses the risks, challenges, costs, and competitors at the time. It dives into the discussion many Disney fans had about their privacy and well-being, and it directly aligns with our material this week. We can now see the pay off of this specific management information system, showing their importance in a business's success.
anonymous

Ditching direct: It may be time to reconsider your GDS and OTA connections | PhocusWire - 1 views

www.phocuswire.com/der-GDS-OTA-connections-hotels

hospitality GDS

shared by anonymous on 26 Jan 20 - No Cached
  • Interactive television, the internet and the rise of online travel, suppliers push for direct business, direct connects, alternate accommodations, among other have all driven the market to predict the demise of the GDS.
  • can your direct connect handle the requirements of personalization?
  • he GDS deliver some of the most valuable customers for hotels; business travelers, who tend to spend more on premise and pay a higher average daily rate (ADR) than their leisure counterparts.
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  • As it turns, out the cost and effort of maintaining a direct connect to the GDS may have been more than hotels had bargained for.
  • Look-to-book ratios are skyrocketing
  • Travelers are said to visit 38 websites before making a choice, but a traveler coming to your brand.com likely know what they want and often make the booking right there because of brand loyalty or previous rate comparisons on 3rd party websites.
  • look-to-book ratios can exceed 25,000:1 on these indirect channels.
  • First, creating the infrastructure that can handle this traffic is not easy or cheap. Second, unless you have advanced cache functionality, all that traffic hit your CRS which can fail to meet the demand at peak traffic times.
  • Lost bookings and another hidden cost of your direct connect.
  • there are many drivers behind this:  the realization of the costs and complexity of connectivity, the growth in shopping volumes, the requirements of personalization and the data necessary to manage that, and the desire of hotels to focus on what they do best.
  • the industry is still managing around amenity fields with character limitations where there’s just no room to fully describe that amenity, e.g., “GYM” vs. “Spacious recreation facility with state-of-the-art work out equipment.”
  • limitations mean that you need to be able to normalize and standardize the field values in order to successfully distribute.
  • it’s a labor-intensive and never-ending task without powerful and specialized software at your disposal.
  • never-ending task of monitoring and making sure your content is used as you intended it and is consistent across both GDS and other channels.
  • without consistency and the right change management processes, your personalization is likely to fail.
  • If you’re going to maintain a direct connect, knowing how it performs is critical to its success.
  • It is simply that, as always, the world evolves. With this evolution, we are seeing a renewed interest in technology provider approaches, as opposed to DIY. 
  • In 2017, GDS hotel reservations exceeded 68 million, a two million increase over the previous year,
  • Interactive television, the internet and the rise of online travel, suppliers push for direct business, direct connects, alternate accommodations, among other have all driven the market to predict the demise of the GDS.Yet, the GDS remains, and bookings are growing.
  • allisonweets on 26 Jan 20
     
    GDS systems have been helping customers book hotel rooms, flights, and vacation packages for nearly two decades. This increases the convenience factor for the customer. Companies may be paying more to maintain a direct connection and may want to start reconsidering utilizing a GDS system. GDS systems do have limiting qualities such as character limitations within text fields, which can lead to unforeseen issues for companies looking to personalize filed values. Even though this issue may provide limitations for companies, the cost of maintaining connectivity, increased shopping volumes, and personalization issues are driving companies to ditch direct.
irinadolgopolova

Keeping Green: Sustainability and Covid-19 - Short Term Rentals - 1 views

shorttermrentalz.com/...tality-sustainability-covid-19

technology COVID-19 hospitality green hotel

shared by irinadolgopolova on 10 Jun 20 - No Cached
  • It is important in a moment like this to ask the question – will sustainability stay as important to hospitality?
  • Sharmista Mitra-Kelly, senior associate at JCJ Architecture, noted: “They all have different expectations, but a very similar mindset when it comes to wellness and preservation [both self and natural], and that means a focus on sustainability.”
  • Giles Fuchs, entrepreneur and owner of the Burgh Island Hotel, said: “For business hotels, such as Premier Inn, they have found that individuals are far more likely to stay in hotels who are making an effort to provide a more sustainable environment.”
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  • The idea of green business is prominent in short-term rentals and serviced apartments as well.
  • Fuchs added: “There’s that obvious tension between price and quality.”This tension is at the heart of all business and tends to become unbalanced during times of hardship. When businesses are existentially threatened, as some say hospitality is with the coronavirus outbreak, logic would dictate that price takes over afterwards.
  • For some hospitality businesses, sustainability may actually be a solution to cut costs with a more difficult market. Basic measures, such as opting out of turndown services and using energy efficient lights and recycling water can realistically be used to shave certain expenses.
  • In this instance sustainable development can be a double-edged sword. High upfront costs can hamstring businesses with less cash on hand but can create necessary savings for those with just enough.
  • Madu Rajesh, director for International Tourism Partnership, told HospitalityNet: “There is a strong business case for sustainable hotels including reducing operational costs through utility savings, benefiting from national and local incentives, and increasing control of energy costs through installing on-site renewables.”
  • The consensus among many professionals is, however, that sustainability is no longer a choice that can really be made by businesses. The future of hospitality will be inherently sustainable.
  • Paolo Trevisan, head of design at Pininfarina of America, said: “Over the next six to twelve months, consumers will be giving everything a more critical look, from their homes to their vacations. As such, we believe that sustainability –– especially principles of biophilia (access to natural light, green space, etc.) –– will continue to be a topic on the forefront of people’s minds.
  • Mitra-Kelly said: “More than anything, this pandemic is teaching us that we are so dependent on things that are not locally sourced or sustained.”
  • The ethics of sustainability are dependent upon the personal views of those who lead a company, but the business sense is not.
  • For some, sustainability may be the way to recover from a time of genuine business concern. For others it may fall by the wayside.The idea, however, is still present and, while maybe temporarily deprioritised, is set for a significant comeback.
  • irinadolgopolova on 10 Jun 20
     
    The article describes the origins of green hotel and hospitality movement, provides the experts' opinions on green movement within the industry and predicts the possible future actions of the hotels in the after COVID-19 times. Financial aspects of the implementation of environment friendly actions are also discussed.
anonymous

HNN - Sustainability, tech top 2020 hospitality predictions - 0 views

www.hotelnewsnow.com/...p-2020-hospitality-predictions

shared by anonymous on 09 Jun 20 - No Cached
  • this column looks at trends hoteliers should be preparing for in 2020, which include sustainable accommodations and technology innovations that work seamlessly alongside hotel staff.
  • Experts predict the next wave of guests will largely engage via mobile, anticipate personalization, expect less human interaction and hope to book at the last second.
  •  55% of global travelers say they are more determined than ever to choose sustainable accommodations
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  • alternatives to single-use plastics, including bathroom toiletries, reusable or biodegradable coffee stirrers, plastic straws and water bottles.
  • Adobe discovered that 72% of travel and hospitality businesses see a mature digital foundation as very important in the coming years for ensuring personalized guest experiences. However, when it comes to integrating technology in a hotel, it is important to find a balance between human and non-human interaction.
  • the guest can take an active role and see the brands eco efforts first-hand.
  • Consider the guest’s carbon footprint when determining where to start on sustainability.
  • Hotels need to offer user-friendly and up-to-date technology from the online booking process to the personalization of a room.
  • integrating technology that guests already use in their day-to-day
  • No matter the technology, strong wireless internet connection while on property is a must for guests today and into the future.
    • anonymous
      anonymous on 09 Jun 20
       
      All above are perfect examples of ways to easily integrate technology
  • Guests are becoming more interested in unique packages that allow them to live like a local,
  • bundles that offer incentives to visit local restaurants and attractions, and personalize these experiences
  • CBRE Hotels Americas Research forecasts consecutive growth for the U.S. hotel industry throughout 2022.
  • anonymous on 09 Jun 20
     
    This article briefly went over a few technology trends, sustainability practices and unique possibilities for future trends. While reading I was able to come to a conclusion on what types of experiences travelers like to have in 2020.
tcale003

Technology Trends in the Hotel industry-Siddharth Goenka - BW Businessworld - 0 views

www.businessworld.in/...15-03-2020-186228

technology innovation hotels hospitality Sales & Marketing Guest Experience Relations

shared by tcale003 on 10 Jun 20 - No Cached
    • tcale003
      tcale003 on 10 Jun 20
       
      The growth of technology in the hospitality industry, specifically hotels has evolved so quickly that it is difficult for many hotels to keep up with current trends. Hotel technology can be broken down into three specific categories which are Sales and Marketing, Guest Experience and Guest Relationship.
  • Things are changing really drastically and with the availability of efficient, cost-effective solutions, it is not too long before the hospitality industry goes through a technology revolution and keeps up with the rest of the industry.
  • in the past few years, the growth in technology in the hospitality industry has been so rapid that most of the industry along with training institutes and learning centres have struggled to keep up with the changing trends and best practices. Hotel technology can be broadly categorized into three main categories: Sales & Marketing, Guest Experience, and Guest Relationship.
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  • Most hotels are seeing a major percentage of their bookings come from smartphone and internet users, and the usage of integrated pricing and distribution systems has become even more important to maximize revenues and minimize efforts.
  • The use of AI and ML in determining optimum rates for hotel rooms that are then pushed to all marketing channels, can increase the potential to maximize revenues and ARRs (Average Room Rates)  for the hotel, and reduce operational inefficiencies and manual costs.
  • In terms of guest experience and operations, hotels have seen a fast adoption of cloud-based and integrated technology in Property Management Systems and hotel ERPs.
  • with smartphone and tablet usage in in-room guest services and basic services like checkin, checkout, and usage of hotel facilities with further enhancements like augmented reality.
  • The use of kiosk for self-service checkins using biometric authentications and facial recognition can make the entire checkin and checkout experience fast and seamless.
  • The back of the house services like housekeeping, room cleaning, and food preparation are also digitally tracked using cloud-based integrated technology which can reduce delivery time and wastages, while increasing efficiency and guest satisfaction.
  • In terms of guest relationships and CRM, hotels have started storing the digital profiles of guests which can increase the personalization of service and guest preferences.
  • Every interaction of the guest in the hotel is stored and advanced systems use AI to predict and deliver ‘wow’ experiences to the guest.
  • increasing competition makes it even more important for hotels to differentiate themselves, and technology is turning out to be a big USP for hotels. Those who are quick to embrace the modern trends of technology and automation can stay ahead of their competition in terms of both superior service and higher profitability.
  • Investment required in technology has in-fact reduced as technology has evolved.
jackyreis

Finding a Cloud-Based PMS Solution That Will Take Your Hotel Business to the Next Level... - 0 views

www.hospitalitynet.org/...4093449.html

shared by jackyreis on 21 Jun 20 - No Cached
  • Finding a Cloud-Based PMS Solution That Will Take Your Hotel Business to the Next Level
  • Ever since the start of the 2000s, cloud solutions have been adopted commercially with constant growth.
  • These systems come with many benefits such as cost-saving, greater customer
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  • satisfaction, and improved operations.
  • Improved usability and flexibility
  • Operations are streamlined and simplified while reducing the need to do things manually.
  • Furthermore, the system can be accessed through any device, anywhere.
  • An all-in-one solution enhances all these capabilities even further, as it offers various integrations within the system and staff members don't need to jump from one software to another.
  • Better user experience
  • With new all-in-one cloud PMS solutions such as mycloud, the system can be customized to your current operations and change very little in your processes, meaning that employees can easily get used to the new system.
  • At the same time, these kinds of systems also come with an adjustable interface and every employee can set it up to their preferences.
  • Zero Installation and Maintenance
  • However, even though most cloud solutions are easy to install, companies usually need IT professionals to configure them and maintain them.
  • The new generation of web-based hotel PMS solutions addresses these issues. Their implementation requires no technical knowledge whatsoever and anyone with basic computer knowledge can handle them.
  • The best features of cloud solutions, therefore, include:
  • Zero CAPEX and no upfront investment
  • Easy to use plans that are pocket-friendly
  • Pay as you use plans that help hoteliers run technology only on OPEX
  • All the updates, upgrades, and maintenance are done automatically by the provider and there is no need to have an in-house team of IT experts to babysit your system.
  • Your hotel property management system needs to give you all the tools you need to manage data and operations without requiring any additional effort or investment on your part. 
cleon087

10 Property Management Systems To Look At In 2019 | By Matt Pliszka - Hospitality Net - 0 views

www.hospitalitynet.org/...4093102.html

hospitality PMS

shared by cleon087 on 30 Sep 19 - No Cached
  • With more than 65% of reservations made online, so many channels available to distribute your hotel services, and online aggregators, it's especially important to monitor and manage your hotel or resort's online presence.
  • Booking calendars
  • Displaying bookings in one place can save a hotelier a lot of trouble and effort.
  • ...30 more annotations...
  • Channel integrations.
  • oftware Integration
  • Automation and analytics
  • Hospitality management software
  • BedBooking - best for calendar & mobile app
  • Cloudbeds - best for an advanced property management system
  • LiveChat - a software to chat with customers visiting your booking page Buffer - software to manage and schedule your social media postings MailChimp - a software to automate your email marketing campaigns Pipedrive - a CRM to handle sales of your hospitality business Slack - an obvious-choice tool to help you communicate with teammates at your hotel
  • Hostaway - best for booking websites
  • yieldPlanet - best for channel manager
  • Smoobu - best for dashboard view
  • Stardekk - best for restaurant module
  • Hotelfriend - best for built-in CRM
  • Avail - best for rentals & leases
  • Tenant Cloud - best for accounting
  • Guesty - best for messaging automation
  • vast amount of problem-solving features in one place,
    • cleon087
      cleon087 on 21 Jun 20
       
      It makes it so convenient to have something all in one place. Especially with what is happening now with Covid-19, it is important for employees to be able to login from home.
  • rooms' management, channel management, booking engine, payment processing & analytics.
    • cleon087
      cleon087 on 21 Jun 20
       
      This keeps it organized because you have all your things connected. You want it all to be on the same page because you do not want a room to be double booked.
  • a simple calendar app, letting you sync your calendar reservations from Booking.com & Airbnb, solving one of the most common hotelier's organizational problems which are visualizing your property's schedule in one place. It provides an outstanding calendar app which can help you manage everything on the go.
    • cleon087
      cleon087 on 21 Jun 20
       
      This is important because your GM can access this from their own phone and be constantly updated.
  • e software integrates with many different solutions, including Zapier, letting you set up automated workflows in your business.
    • cleon087
      cleon087 on 21 Jun 20
       
      This is crucial for people that manage more than one property or have to keep up with a large hotel. It makes it easier to solve issues because you have easy access to information.
  • Guesty will let you set up automated messages, depending on the timing or other triggers such as cancellation or changes to the reservation system.
    • cleon087
      cleon087 on 21 Jun 20
       
      This adds the hospitality to things, you want your guest to know that you care. This is sometimes difficult to message all your guest when you have a large hotel.
  • c between numerous distribution channels in one place.
  • ou dive deeply into the competitiveness of your pricing of
    • cleon087
      cleon087 on 21 Jun 20
       
      This helps in setting the prices depending on the month and the day and on facts.
  • l your reservations available at a glance by using a single cockpit/dashboard
  • oftware solutions provided by Stardekk, you will also find a restaurant module, letting you manage a restaurant within your hospitality business.
    • cleon087
      cleon087 on 21 Jun 20
       
      This is great for establishments like an hotel that also has their own restaurant inside.
  • Hotelfriend offers an all-in-one hotel management solution with the focus on letting your sales team send and manage personalized offers for your hotel services
    • cleon087
      cleon087 on 21 Jun 20
       
      This is a nice feature because you can target people like businesses and large groups that need a special deal.
  • it's free to use in its basic version.
  • Something you should definitely be looking at if you're a smaller property management business, not able to set up a more advanced custom website
    • cleon087
      cleon087 on 21 Jun 20
       
      I like this because it is a program that makes it easy for family owned hotels or small hotels that need help.
  • Using the best technology out there will never mean you will suddenly turn your business into a successful one.
    • cleon087
      cleon087 on 21 Jun 20
       
      I really like the point that was made here.
  • Use the right property management system
    • cleon087
      cleon087 on 21 Jun 20
       
      I also like this point because it is important to find the fit for your business and guest.
  • LiveChat - a software to chat with customers visiting your booking page Buffer - software to manage and schedule your social media postings MailChimp - a software to automate your email marketing campaigns Pipedrive - a CRM to handle sales of your hospitality business Slack - an obvious-choice tool to help you communicate with teammates at your hotel
    • cleon087
      cleon087 on 21 Jun 20
       
      This makes it easy to reach your guest and maybe answer questions that will determine whether they stay at your hotel or not.
  • pvega018 on 30 Sep 19
     
    A rather new article set up as a guide to help anyone in the hospitality industry regardless if they are in lodging, hotels, restaurants, etc. this article describes different property management systems that facilitate everyday service. Throughout this article the different systems express their main usage and recommendations on how to remain more organized are addressed. Mainly, this article shows how to properly " operate a variety on online tasks," while remaining organized and doing it the most convenient way possible.
  • cleon087 on 21 Jun 20
     
    This article is about different PMS, and what they can offer for your company. It includes features that would be good for a property that is large all the way to one that is small. It mentions different PMS that can send automated but personal messages to your guest. This article highlights the importance of picking the right PMS for your company because it all depends on the culture and guest that you have.
mmilian

What Have Hotels Done on Cybersecurity Since the Marriott Hack? - Skift - 0 views

skift.com/...curity-since-the-marriott-hack

shared by mmilian on 22 Jun 20 - No Cached
  • Faced with the possibility of such intrusions, hotels are now turning to outside companies to protect their customers’ data
  • Hilton in 2017 had to pay $700,000 to New York and Vermont to resolve two data breaches that resulted in more than 363,000 credit card numbers being compromised.
  • California law that is intended to protect consumers from having their data sold without their consent or knowledge. The law was passed in 2018 after Cambridge Analytica got access to private information from Facebook. The California Consumer Privacy Act goes into effect Jan. 1.
  • ...3 more annotations...
  • “Companies are still struggling somewhat in finding a budget for this effort,” she said. “It’s not something that many businesses want to spend money on. Compliance is pretty thankless.”
  • Hyatt Hotels earlier this year launched a “public bug bounty” program with cybersecurity company HackerOne that allows ethical hackers to test its websites and mobile apps for vulnerabilities.
  • Joe Saracino, CEO of Cino, said that the hotel industry is starting to be more proactive to prevent more breaches.
  • mmilian on 22 Jun 20
     
    This article talks about Marriott's data breach. It talks about what other companies that have also been affected are doing. California has passed an act that protects guest information. The new law is a bit challenging for smaller businesses that dont typically have any IT onsite.
blevi022

SmartBar LT Gives Retailers a Fast, Flexible Solution for Insights and Data-Based Decis... - 3 views

www.brewbound.com/...ights-and-data-based-decisions

shared by blevi022 on 24 May 20 - No Cached
  • SmartBar LT. It is a fast, flexible solution which allows retailers to make their bar smarter immediately, tracking bar performance and making data-based decisions for their business
  • A retail location’s PMIX data is pulled from its point-of-sale (POS) to provide real-time bar performance via a mobile device or web portal
  • The launch of SmartBar LT adds another tool to BeerBoard’s effort in assisting the hospitality industry in the COVID era
  • ...3 more annotations...
  • Extracting Data & Trends: Provides real-time access store performance and top styles, brands and SKUs for both draft and packaged goods. Users can track the latest trends within their market, region or nationally.
  • Automated Ordering: Managers can place orders based on their usage and trends.
  • Contactless Menus: Digital, contactless menus are generated automatically for a location’s draft, wine and packaged goods list. This keeps customers and staff safe while also eliminating print costs and lost sales due to outdated menus.
  • blevi022 on 24 May 20
     
    This is a different kind of "SmartBar" then the "SmartBartender" discussed this week. SmartBar LT is a software based solutions for bar owners to allow them to make better decisions managing their bar. It allows bar managers to track real time store performance as well as the latest trends regionally, nationally or globally. Mangers can use this data to make intelligent orders directly within the platform. One particularly useful feature in COVID-19 era is that allows for "Contactless Menus" to be generated that are up to date, sanitary for customers and staff, and reduce printing costs.
jackyreis

Can You Use Your POS To Help Eliminate Restaurant Fraud? - Total Food Service - 0 views

totalfood.com/elp-eliminate-restaurant-fraud

shared by jackyreis on 06 Jul 20 - No Cached
  • Can You Use Your POS To Help Eliminate Restaurant Fraud?
  • Fraud comes up a lot in the restaurant industry. It’s with good reason. In a business where margins are always tight, customers literally walk in and out, fraud continues to be a constant concern.
  • But did you know your POS has other features to help in your efforts to keep transactions safe and your business secure? Scammers are a crafty lot.
  • ...14 more annotations...
  • Auto-grat scams
  • Automatic tip calculation is a genuine convenience for large parties and those who have difficulty determining appropriate gratuities.
  • Your POS has the ability to determine which tables qualify for an automatic gratuity, so management can easily see which large parties in your dining room will be targeted. If you see cash left after a table has already paid a bill, you may want to intervene and remind the guest that gratuity was already covered, and additional cash should only be left if they intended to do so.
  • Coupon scams
  • Discounts are a fantastic marketing tool. But they’re only good if the customer is aware of the deal.
  • Thankfully, your POS system can ensure all active coupons loaded into the system, and that they’re applied directly to an order, rather than after a cash transaction is complete.
  • Voided transactions
  • Except there are no guests behind those transactions – just wads of unaccounted cash. In a slow restaurant bar, this would never fly. But in a thumping nightclub with high ticket table service bills throughout the facility, a “mere” $500 discrepancy is a drop in the bucket for management, and an easy target for scammers looking to pad their own pockets. Even worse? Serving up complimentary drinks for cash transactions and pocketing the money but adding a tip to the jar as a cover-up.
  • The “Wagon Wheel”
  • In this scenario, a waiter transfers an item like a soda from one check to another prior to closing the tab when a guest pays in cash
  • Then, the next time a guest orders that soda, the server starts the ticket on that tab and continue to transfer the soda while they pockets the cash. Sometimes known as the “revolving soda,” this frequently happens with items like beverages where the server or bartender is preparing their own.
  • To avoid this, restaurant owner’s can monitor activity and behaviors such as low sales of server-controlled items like drinks, compare bartender performance over the same shift, or set restrictions requiring a manager to authorize any transfers.
  • The list goes on. But, thanks to loss prevention features built into modern POS systems, hospitality managers now have the ability to get ahead of scams being run.
  • By leveraging algorithms to identify patterns and suspicious transactions, such as increases in coupon redemption or notably low cash totals, and help you bore down to the source of the problems, before they get out of hand.
cleon087

How technology is transforming hotel point-of-sale systems | Hotel Management - 3 views

www.hotelmanagement.net/...how-technology-changing-pos

hospitality pos

shared by cleon087 on 20 Jun 18 - No Cached
  • Technology has transformed point of sale into point of experience
  • elf-ordering via their smartphone by the pool or wherever they happen to be and increased guest satisfaction with guest payment
  • Because the staff members have appropriate intelligence readily in their hands, personalization can happen
  • ...21 more annotations...
  • easy to summon service in “non-F&B” areas
  • The card data is processed only by the payment gateway to/from the acquiring bank and only the final transaction approval code is passed to the POS, without the card data
  • The hotel F&B space continues to show growth, with overall consumer spending increasing 4.9 percent in 2017 and showing a robust 5.5-percent annual growth since 2011
  • associated mobile apps have the potential to increase top-line [food-and-beverage] sales in hotels by 5 [percent] to 10 percent without significant costs
  • hotel food-and-beverage revenue per occupied room increased 1.6 percent during 2017. F&B RevPOR reached $105.56, up from $103.93 in 2016, according to STR.
  • POS vendors have moved away from storing card data on their application and network. Many vendors no longer pass through or process any card data on their POS systems. Rather, they link and integrate to certified payment gateways. Payment devices are encrypted and secured, and client card data is always encrypted and totally separated from the POS terminal.
  • Technology is allowing for an extreme and pronounced change in point-of-sale systems
  • Mobile POS provides several benefits for hotels and guests alike. With mobile POS, the speed of service is dramatically increased because the staff can bring mobile ordering directly to guests, anywhere on property
  • POS technology has been a great partner in these efforts by making POS systems easier than ever to use, and mobility plays a role in impacting the increase in consumer spending, Wisell said
  • Call-for-service technology, deployed tableside and in under-serviced areas such as lobbies, coupled with mobile ordering apps, offer hotels an opportunity to increase sales
  • Mobile POS also lays the groundwork for future integration with artificial intelligence or customer-relationship-management systems.
  • “Hotels can spend millions of dollars on a remodel but if they don’t have the right point of experience, it can still result in a one- or two-star rating,” he said.
    • cleon087
      cleon087 on 27 Jun 20
       
      This shows that importance of POS, and how it can transform a business for the good or bad.
  • Mobile is now
    • cleon087
      cleon087 on 27 Jun 20
       
      People are starting to expect this, they even want more of a variety of different ways to pay that can be determining if you get business or not.
  • Hinojosa said
    • cleon087
      cleon087 on 27 Jun 20
       
      Were always looking for a way to make the experience more personalized and this is one way.
  • with
    • cleon087
      cleon087 on 27 Jun 20
       
      When guest get their food quicker and accurately this helps the experience and revenue.
  • they are the face of the property
  • u recognize them and are honored they are here with you again.”
  • “Whenever a guest is seated in the lobby and wants a take-away coffee, they can order one and not only when a staff member notices the guest in a restaurant,
    • cleon087
      cleon087 on 27 Jun 20
       
      This is really good because it is hard as a front desk agent to give attention to the guest since the moment they step in but with this they can request their snack or drink that they want.
  • While there is interest in the potential of AI and chatbots for roomservice and self-service ordering, these are not yet ready for a widespread rollout at this time, Wisell said.  
  • “Data scientists can be used in the back of the house on the kitchen side, too—optimizing the production line,” he said. “Looking at the analytics behind the performance will reduce the wait times in the front of the house.”
    • cleon087
      cleon087 on 27 Jun 20
       
      This will optimize performance
  • hotels don’t want to cross the line into creepy.
  • anonymous on 20 Jun 18
     
    Mobile POS has boosted F&B growth due to the ability to complete sales much faster and from non-F&B serviced areas of the property. The mobility contributes greatly to the increase in customer spending. With this mobility, companies must ensure compliance with PCI standards, and ensure that no credit card information is stored directly on the POS terminal. The article also touches on the subject of tokenization, and the usage of technology to secure a "token" rather than actual card data aids in reducing security risks.
  • ...4 more comments...
  • aycasa on 25 Jun 18
     
    This article was about how technology has had a great influence on point of sale systems within the hospitality industry. According to a senior director of product manager at Agilysys, Mike Hinojosa, he states that technology has transformed point of sale into point of experience. I personally agree with this because lately I expect hotels to have the latest in technology when it comes to POS and when I encounter a poor POS I automatically think they lack in providing the best for their guests. This article talks a lot about how mobile POS provide benefits for both parties and how it has increased guest satisfaction. "With mobile POS, the speed of service is dramatically increased because the staff can bring mobile ordering directly to guests, anywhere on property." According to this article, POS systems help boost F&B spending growth and they have become more secure throughout the years. "The hotel F&B space continues to show growth, with overall consumer spending increasing 4.9 percent in 2017 and showing a robust 5.5-percent annual growth since 2011, according to Technomic". It's said that mobile POS has helped F&B growth because it gives users the ability to into quicker sales and in different areas throughout the properties. For example, a waiter walking around a pool taking orders instead of having the guests walk to the poolside bar to place an order. Collecting payment has also become safer and easier with POS systems because of the PCI standards.
  • chinneegyyal on 02 Oct 18
     
    Technology is allowing for an extreme and pronounced change in point-of-sale systems. The speed of service for the guest in a hotel has dramatically went up because of point of scale systems. It is more convenient and quicker for guests to get things or to order things.
  • zxu009 on 24 Apr 19
     
    This article is about the employment of technology in the hospitality industry.
  • anonymous on 03 Jun 19
     
    This article is about how technology is transforming the POS experience by providing a more advanced security solution and a mobile platform. The article highlights how this new technology supports both the client and staff experience. The technology also provides a financial benefit in increasing sales by 5% and reducing cost by 10%.
  • jeanique13 on 19 Jun 20
     
    POS Technology has developed majorly over the past years. Growing developing offering mobile devices that can help workers pace themselves and generate more sales. These programs also offer extra data security to protect the clients information against fraud. This device is perfect for sport arenas, bar, golf course and more open outdoor and large venues that cater to voluminous crowds.
  • cleon087 on 27 Jun 20
     
    This article is about the benefits of technology in POS systems. It shows how the technology can personalize the experience of the guest by having them be able to order from the moment they step into the lobby. The article also discusses how all the technology is good but in the hospitality we are walking on a fine line that we don't want to cross to creepy with biometrics. Technology offers efficiency in speed and will give a better experience. Not only this but it talks about how POS is becoming more secure, and how people want to pay in different ways.
patrick021

E-Commerce Innovations With Applications for Hospitality - 0 views

www.duettocloud.com/...h-applications-for-hospitality

Hospitality travel mobile tech software

shared by patrick021 on 10 Sep 18 - No Cached
  • With a variety of online visitor tracking tools out there, hotels and similar businesses can monitor individual customers when they visit their site, and tailor their offers and recommendations based on their behavior.
  • Almost every industry has their buyer personas, and the hospitality industry is no different. You’ve got your once-a-year family travelers, your regular businesspeople, and so on. Once these buyer personas are created, hotels and casinos can tailor their marketing efforts to reach one
  • the traveler’s journey is complicated, and can very from person to person. It means that there is much more competition online, and hospitality industries have to compete to get shoppers’ attention
  • ...17 more annotations...
  • One such avenue is through retargeting. This is the process whereby shoppers who have visited a website are displayed adverts for that site even after navigating away from it. It can also be employed when a shopper adds a product or service to their cart, but then abandons it before paying.
  • With recent advances in 360-degree photography, hotel websites can now offer virtual tours of their rooms and venues. This lets any potential customers to see first-hand (almost) where they will be staying before booking.
  • one of the most simple tactics is to use ticker counters to denote how many rooms are available for certain dates, with the number steadily decreasing as they get snapped up. Urgency is a powerful motivator of action, and a countdown is perfect for conveying that.
  • As ecommerce grows ever more popular, online businesses are given more and more options to capitalize on psychological triggers to turn potential customers into sales. There are a number of these available out there, from storytelling, to building a sense of community.
  • Ecommerce is also a great medium for utilizing social proof. This is the leveraging of user-generated reviews and testimonials to convince dithering customers to commit to a purchase. By sharing customer sentiment in emails or on websites at the point of sale, brands can head off any concerns that shoppers might have with authentic testimonials.
  • The arrival of ecommerce has transformed the way thousands of industries do business
  • From retail and finance to construction and agriculture, more and more businesses are embracing the ecommerce boom
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates.
  • Improved customer experience, targeted advertising, streamlined marketing processes — the benefits for brands are almost endless.
  • commerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Today’s consumers are increasingly demanding a more personalized service in their ecommerce experience.
  • London’s Strand Palace Hotel offers their guests such an experience, with the option of navigating through their restaurant, cafe, lounge, gym and more, all without ever even setting foot in the hotel.
  • VR is already being experimented with by a number of big-name brands.
  • Another innovation offered by ecommerce is selling to segmented buyer personas. These are imagined creations of your most common types of customer, built on consumer data that takes into account how and why they shop with you.
  • This is a useful technique employed by a number of online stores.
  • allowing them to target anyone who abandoned their cart before paying by displaying relevant ads and sending emails with special offers and discounts. By ‘chasing’ consumers as they browse the web, online businesses can ensure that they follow up on any missed sales.
  • kgall030 on 10 Sep 18
     
    This article provides a detailed account of the variety of ways that E-Commerce can be used within the hospitality industry. With the advent of the Internet and new and improved technology, it has become much more imperative for companies to remain competitive in this space. From VR to targeting, as well as online tracking, there are a variety of tools that hospitality firms can employ to attract customers via the Internet. As the Internet is the primary resource that people utilize to shop for hospitality products such as hotel rooms, airfare, etc... it is incredibly important for companies to remain on the cutting edge in regards to their marketing online and attracting and retaining customers.
  • ...3 more comments...
  • alexaperez14 on 11 Sep 19
     
    This article talks about how e commerce is opening up new roads for organizations everywhere throughout the world for many different industries. The hospitality industry has a ton to pick up from embracing new technology and web based innovations such as e commerce. By utilizing such technology, this has helped hotels offer virtual tours, generate more reviews, and create more online businesses by marketing experiences. As applications such as TripAdvisor, Amazon, Expedia and many many more, these have created a more personalized hotel shopping experience and has aided in tracking a traveler's booking journey.
  • gaston326 on 11 Sep 19
     
    E-commerce as a standalone concept is one that has revolutionized all business done throughout the world. However, when it comes to hospitality, it becomes more and more intricate. Innovations within the scope of the hospitality industry have made it very easy to track a potential guest and lead them to our resort/hotel/theme park/restaurant, etc. If a guest is looking for a romantic getaway repeatedly on our site, then we can better tailor a search for them so they can enjoy quality time with each other. This is done through the use of what are called cookies. Cookies are small files that are saved on your browser when you first start searching on any given site. These files allow companies to use target marketing and aim at you, knowing what you like. Another great way that e-commerce has evolved for us here in the hospitality industry is that we can now offer our guests virtual reality tours of our rooms and commodities from the comfort of home. This allows us to show off our properties while the guests decide without having to make the trip beforehand.
  • edagt001 on 19 Sep 19
     
    Applications today has made the hospotality industry florish. It has given the industry several opportunities such as a better hotel shopping experience, selling to buyer personas, tracking buyer history, and virtual reality tour of the hotel.
  • jeanique13 on 28 May 20
     
    The hospitality industry is faced with numerous responsibilities when it come to the satisfaction of guest. with the tremendous acts of growth within trends it is often difficult for vendors to keep up with the trends. some of the new trends that are being introduced include personalized features which is playing a major role today. Another major trend is now called virtual reality. I think this trend is a great addition to the industry because it allows customers to virtually place the item in their home to see if it fits their style. Also with the pandemic situations with can help with the idea of social distancing .
  • patrick021 on 29 May 20
     
    The innovations of e-commerce with application in hospitality is becoming a growth trend for this industry. Many more guests are interested in the experience of personalized attractions and the creativity of what brands has to offer. Many merchants are creating a tool that allows the software to remind shopper/guest about what left in the carts to reduce the number of missed sales.
laboygrisell

Global E-waste Monitor 2020 - 0 views

www.itu.int/...lobal-Ewaste-Monitor-2020.aspx

E-Waste Electronic Waste Global Hospitality

shared by laboygrisell on 31 Aug 20 - No Cached
  • The Global E-waste Monitor is a collaborative effort between the International Telecommunication Union (ITU), the Sustainable Cycles (SCYCLE) Programme currently co-hosted by the United Nations University (UNU) and the United Nations Institute for Training and Research (UNITAR), and the International Solid Waste Association (ISWA).
  • higher levels of disposable incomes, urbanisation, and industrialisation in many developing countries are leading to growing amounts of electrical and electronic equipment (EEE) and, consequently, to greater amounts of e-waste.
  • Toxic and hazardous substances such as mercury, brominated flame-retardants (BFR) or chloroflurocarbons (CFCs) are found in many types of electronic equipment and pose severe risk to human health and the environment if not handled in an environmentally sound manner.
  • ...5 more annotations...
  • predicts global e-waste will reach 74 Mt by 2030,
  • In 2019, only 17.4 per cent of e-waste was officially documented as formally collected and recycled
  • a target to increase the global e-waste recycling rate to 30 per cent by 2023
  • The number of countries that have adopted a national e-waste policy, legislation or regulation has increased from 61 to 78 between 2014 and 2019.
  • TU Member States also set a target to raise the percentage of countries with an e-waste legislation to 50 per cent – or 97 countries - by 2023.
  • laboygrisell on 31 Aug 20
     
    This article is very interesting and eye opening. Just the thought that "by 2023" the e-waste will be down is unrealistic. Companies will keep making more products and the e-waste will grow, unless they don't change the materials they use to create that type of technology.
biancafavilli

ECommerce in Hospitality and Tourism Industry - 1 views

www.ukessays.com/...m-industry-marketing-essay.php

ecommerce hospitality

shared by biancafavilli on 15 Jun 20 - No Cached
  • New technologies are providing different channels for marketing and management that improve the capabilities of society. And computers are providing faster and more reliable processing with lower cost continually.
  • In Hospitality and Tourism industry, hardware, software, information management, and telecommunications systems have allowed for the processing and information flow amongst organizations. The way in which tourism organizations take advantage of IT tools may determine their future success in the marketplace [4]. We consider the importance of the trend of Information Technology by implementing an effective IT system for advertising, distribution, encouragement and co-ordination of the industry. It is important that Hotel Industry take the lead of the emerging technologies to improve management abilities and develop business plans focusing on the most efficient income of delivering value added products to clients.
  • B2C transactions involve business-to-customer interactions.
  • ...27 more annotations...
  • B2B transactions involve business-to-business.
  • B2E transactions involve a business and its employees.
  • C2C transactions involve two or more consumers (customer-to-customer).
  • The industry can make profits to many countries and pull foreign currencies into the country.
  • The travel distribution system is currently facing many changes as online agencies such as Priceline, Travelocity, Expedia, etc. have introduced a way to access travel suppliers directly via the worldwide web. In general, Global Distribution Systems have not shown much of an effort toward targeting on-line customers. As an alternative, Customer Relation Systems have remained trustworthy to their travel agency distributors.
  • The Internet is not the full solution to success in the Hospitality and Tourism industry. However, the Internet is the “overall business answer” across industries
  • The success of the Hospitality and Tourism industry will depend upon the abilities to identify and answer quickly to current and potential customer needs
  • Starwood Hotel Group was standing ahead of other Hotels to offer a online “virtual tours” of its properties. This feature provides a site visit to potential guests without having to travel to each property. And now, many well-known hotels are also providing this promotion feature for stand top of the roles to attract potential customers.
  • Google presented the vision of Internet marketing is likely to grow by 2015. Some of them are worth to be informed and aware about.
  • 50% of ad campaigns will include video ads bought on a cost-per-view basis 50% of ads will be bought using this real-time bidding technology to tailor experiences for different viewers Smartphones / mobile phone will be the number one screen for digital brands to engage users There will be at least 5 metrics that advertisers will regard as more important than the “click” 75% of web ads will be “social” in nature such as facebook. Therefore, Ads will be shared, discussed, subscribed to and recommended Multimedia formats enable great creativity and interaction – these will grow from 6% of display ad impressions to 50%, especially for brand building campaigns Digital display advertising is going to grow to a $50 billion industry This forecast shows that competition to attract potential customers via worldwide web will be more and more drastic.
  • World Tourism Organization (WTO) estimates that over 1.5 billion tourists would take international journeys in the year 2020.
  • Another e-Commerce model such as Auction style-pricing models are becoming customer preference, where the customer are able to control the price of the products and services to be consumed.
  • Airlines have a stronger straight link to customers as they compete directly against travel agents [23]. Furthermore, they could have stronger control over the customers due in part to the e-ticketing. In this respect, online technology has replaced the travel agency by adding value via fare shoppers, promotions, and personalized recommendations
  • Customers are almost guaranteed that they will obtain the best price by negotiating via an online agent such as Priceline. But a shortcoming to all of this is that the customer will not understand all of the normal benefits of air tickets as they are sacrificed via online auction purchases. For example, in many cases the travel ticket does not permit any changes or accrual of or without significant penalty charges.
  • Online companies have more of a chance at success in Hong Kong due to the dense population, strong education systems, high credit card and cell phone usage. This leaves room for the future development of the next Priceline or Travelocity in Asia which could pose a major threat to hospitality & tourism organizations. Based on the high volume cell phone usage in Hong Kong, Mobile commerce should be a new trend on next stage. [29]
  • As low cost computer real-time data, fast speed internet access, voice and video communications become a reality, travel agencies may no longer be needed. On the other hand, the Internet challenge can also mean chance. Hotel owners and operators who understand and master e-commerce or m-commerce challenges will be able to jump ahead of online threats from large players such as Priceline. Otherwise, many will find themselves out of business.
  • Information Technology tools have allowed travel intermediaries to expand their role in the industry by presenting opportunities to venture into other markets on a geographical level.
  • Not only should hoteliers focus on the business traveler, but they should also consider whether there are other types of potential target customers as we may find that both young and older generations were sitting in the Internet shops utilizing online services during their vacation as well.
  • Organizations have to invest in the expertise and equipment (Hardware, Software) for building a strong IT base at first.
  • Internet security has been a major issue surrounding the Internet community.
  • Governments are currently addressing Internet based global commerce by considering rules of conduct, guiding principles, laws and taxation. [*30]
  • Today, hotels are distributing their product via more and more channels. How they keep control of availability and price, maintain a consistent level of customer service, in addition to keep their distribution partners up to date at the same time has becomes a complicated and expensive process.
  • The core transactions of our business involve intimate face-to-face interactions, which have certain limitations in regard to the use of e-commerce in the hospitality industry compared with other enterprises
  • It is important to take a look at how Internet technology will affect the future of the tourism industry. Most IT tools are being utilized
  • The hospitality & tourism internet future suggests a universal system where property management systems will eliminate the need for expensive on-site computer hardware/software.
  • Future success for hospitality & tourism companies depends upon their abilities to identify a target market and the strategic opportunities available for survival and growth.
  • It is crucial for hospitality & tourism organizations to stay on top of the roles of the major online players that are posing a serious threat to the industry such as Travelocity, Priceline, Expedia, Yahoo, etc. Their role in the future of hospitality & tourism marketing is crucial to the survival of Hoteliers.
  • jackyreis on 15 Jun 20
     
    This article highlights the different aspects that e-commerce brings to society. It highlights the many ways that e-commerce has affected the Hospitality Industry and the things that can be done about it, and it also highlights the economical and political impact that e-commerce might have on the future of our society (especially the hospitality industry).
lwu014

7 Hotel Technology Trends You Can't Ignore in 2020 - Hotel-Online - 0 views

www.hotel-online.com/...trends-you-cant-ignore-in-2020

Hotel Technology

shared by lwu014 on 06 Sep 20 - No Cached
  • 1. MOBILE DEVICES AS DOOR KEYS
  • 2. SERVICE AUTOMATION
  • Since the new technology has created more automation, both guests and hotel workers can spend more of their time focusing their efforts on other activities.
  • ...11 more annotations...
  • As a result, hotels have significantly increased the amount of available bandwidth to accommodate guests who frequently access the internet for the devices.
  • Over the past few years, room phones in hotels have had a reduced role in use among guests.
  • 4. GUEST APPS
  • 5. BANDWIDTH
  • FIXED MOBILE CONVERGENCE
  • 6. LOCATION-BASED SERVICES
  • New location-based services have also emerged as a key to the advancement of technology in the hospitality industry.
  • they can more efficiently get the assistance they need whenever necessary.
  • 7. TECH LOUNGES
  • With tech lounges, hotels can provide guests with a public space to use technological devices and complete tasks using technology. The new tech lounges have become a preference among many guests in recent years.
  • Hotels have made these changes with the help of the latest hospitality and travel software. With this new hospitality and travel software, hotels have been able to help themselves operate more easily as well as satisfy the needs of their guests.
  • lwu014 on 06 Sep 20
     
    This article is about in the hotel and hospitality industry 7 Hotel Technology Trends You Can't Ignore in 2020. all those technologies have helped make many hotels and resorts more efficient as ones that are capable of providing better service for their guests.
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