Juice it Up's new CEO Susan Taylor on the chain's mobile app - 0 views
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thinks it’s easier.
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past nine to 10 months looking at what are the systems that still are relevant, and are cornerstones of our operation and what are the things that need to be changed or updated,
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launching mobile ordering and finding a way to bring in more customers.
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Juice it Up's new CEO started right before the corona virus hit. And while at first that seemed to be a daunting task, her goals ended up aligning with the needs of this new era: get better technology. For a mostly franchised brand, Taylor new that getting this tech up and running was going to be difficult, but also that it was going to be necessary to the success of the company. The "brand didn't need to change it's business model because most of their business came from to go order already," but Taylor found the company to be seriously lacking in technology. Her goal: a mobile POS system that would offer menu information, nutritional elements, the ability to order ahead, leave a tip, and schedule a pick-up. What is unique about this app and this system, is that it is not through a third-party system, which is what most restaurants are currently using. It opens up the potential for more companies, specifically large brands, to begin to do a similar thing. This will be an incredible save for profit margins if it proves to be successful, as the current crisis of third-party delivery and POS systems is wreaking havoc on our nation's restaurants.