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Advertising costs were mentioned a few times within this article. With that being said, a few ad channels are becoming limited. For the most part, advertising is currently being done through Google or forms of social media. Chatbot has really become a priority for investors. What this article is trying to find out if having chats means faster/more reservations or reduces time spent with customers over the phone. Getting rid of a phone conversation seems like a plus because most consumers prefer to text or email rather than talking on the phone. China has developed ways for consumers to pay using their smartphones (like Applepay). So far it's been a success in China, being that it's cheaper for merchants and a convenience for guests. Unlike China, Applepay still hasn't been a huge success. Air BnB has been successful in marketing tactics in this generation. This is due to the fact that they change methods/tactics and increased efficiency. Although it may cost more, it is more effective when it comes to more revenue.

With travelers becoming more aware of sustainability and its benefits, many sectors within the hospitality industry are modifying their product to be sustainable. Using green computer technology like contactless check-in rather that key cards which overproduces plastic for the key cards used. Hotels are also using automation and AI like having an automatic power shut off when a guest leaves their room and smart showers limiting shower length.

This article talks about the development of sustainable technology and how it relates to tourism in Barbados. It mainly discusses new technologies and how the country plans to create more business opportunities that promote tourism but also help the economy to thrive. The main takeaway is that the country hopes to become a fully renewable economy by 2030. It has many different natural resources and business opportunities that will allow for the skilled labor that is necessary to do so.

Proximity Geofencing marketing allows company to micro-target people based on where they go. Digital geofences can be placed around the perimeter of a location and will send passerby's advertisements regarding that location. Beacons run off bluetooth resulting in more indoor use due to range capabilities.

Thanks for sharing this article on Proximity Marketing Geofencing Versus Beacon Marketing. I learned quite a bit from this post, for example, the benefits of Proximity Geofencing Marketing; particularly, a) the ads will continue for up to 30 days after persons leave the location, b) this technology is compatible with multiple types of devices and c) less set-up time is required.

Cyber-attacks has become an increasing problem within the US and the lack of unfulfilled jobs regarding cyber security poses just as big, if not bigger, of a problem. All states, besides Maine, are in dire need to fulfill jobs across the private business sector and government related positions. At this point, many companies, including the government, offer free training (acquiring proper certifications) in hopes of gaining more employees to help with the fight against cyber war.

This arctic is about what is a global Distribution System, history of the GDS, how does a GDS work and what benefits GDS offer.

A GDS or Global distribution system can come in handy for many different purposes. Some of these companies such as Expedia and Travelocity are know ones in the United States. It is important to weight pros and cons when deciding who to book with when choosing a hotel or an airlines especially since there are so many options. Depending on how you book especially when bundling with a GDS you could get a great deal.

This article evaluates the past and current roles of GDS in the travel and tourism industry. It is clear that the GDS has adapted and changed with the times and now is able to do even more than at its initial conception. However, as the article pointed out the all the functions of the GDS it is clear that OTA's ad websites are also able to provide a lot of these same functions. We discussed this week whether the GDS system is still currently a relevant system and most agreed that it is. However, as we look to the future it will be interesting to see what evolutions the GDS has yet to go through and how it will attempt to remain relevant in the ever changing tourism market.

This article talks about some of the advantages that cloud computing offers hotels and their guests. Cloud computing saves money for hotels. Is easier, more efficient, and more cost effective.

This article gives many tips on how to use social media for advertising purposes. You may think that you know a lot about how to advertise or what to use, but this gives you more ideas as well as better ways ito implement you posts in a better and timely manner so that you know your ROI.

This blog post delves into the world of location-based marketing, shedding light on its mechanisms and significance within the hospitality industry. It demystifies the workings of location-based marketing, where businesses use location data to target and engage potential customers. The post explores how accurate location information enables personalized offers and advertisements, enhancing customer experiences. Furthermore, it emphasizes the importance of location-based marketing to the hospitality sector, as it empowers hotels, restaurants, and travel services to reach the right audience at the right time. By leveraging location data intelligently, the hospitality industry can create compelling marketing campaigns, foster customer loyalty, and ultimately boost revenue and customer satisfaction.