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Wei Ding

Case study InterContinental Hotels Group (IHG) | Archive | Marketing Week - 0 views

www.marketingweek.co.uk/...3020949.article

shared by Wei Ding on 31 Mar 12 - No Cached
  • By using text specifically aimed at mobile users, we saw revenue from our mobile search increase by 91% year on year
  • The great thing about our mobile website is that it takes account of location so we can provide local maps and directions
  • Wei Ding on 31 Mar 12
     
    This article talk about Intercontinental hotels group is the largest hotel group worldwide by measuring the number of room. IHG produced a mobile-optimised site so visitors could check availability and book rooms at nearby IHG hotels. This hotel brand also uses the mobile to increase the income. IHG's interactive marketing manager, Marco De Rosa says that revenue from mobile search increase by 91% year over year over specially using text aimed at most mobile users. Lately, IHG launched the Priority club reward app for both iOS and Android platforms which offer a easy way to customers to search and book their rooms. IHG takes mobile very seriously, and its "test and learn" approach is providing insights and better decision-making. Mobile technology does bring lots of benefit for hotel organizations. Later, it is a trend for hotel decision maker to invest more money for mobile web and mobile app development.
Wei Ding

What is mobile technology and what are the benefits? | Business Link - 0 views

www.businesslink.gov.uk/...detail

shared by Wei Ding on 03 Mar 12 - No Cached
  • Mobile technology is exactly what the name implies - technology that is portable. Examples of mobile IT devices include: laptop and netbook computers palmtop computers or personal digital assistants mobile phones and 'smart phones' global positioning system (GPS) devices wireless debit/credit card payment terminals
  • Wei Ding on 03 Mar 12
     
    This article talks about what is mobile technology, mobile technology is widely used in the world today and a variety of communications technologies are based on mobile devices. Those devices are such as wireless fidelity, Bluetooth, third generation and so on so forth. It is lots of benefits for mobile computing. Mobile computing can increase the service you offer your customers. Also, more powerful solutions are able to link you directly into the office network when working off site. You can access your accounting systems or database while working off site. However, some drawbacks of mobile technology also exist. There are costs involved in setting up the equipment and also training required to let people know how to use mobile devices. In addition, the data are not secure under mobile IT devices.
da7327

Using Mobile Event Apps as a Marketing Tool to Attract Event Planners , by Bob Vaez - 0 views

hotelexecutive.com/...tool-to-attract-event-planners

hospitality business technology solution IT hotel mobile marketing event app

shared by da7327 on 27 Jun 16 - No Cached
  • Today, however, new technology solutions such as mobile conference apps are on the top of mind for every event planner.
  • Destinations and properties can use mobile offerings as a new opportunity for a different type of relationship with event planers and to add value to their overall package and offerings.
  • this helps attendees manage the event schedule easier, enhance networking opportunities, interact with the event using audience response and navigate their way around the event and property right from their smartphones
  • ...8 more annotations...
  • Integrating partner technology relationships into our sales and marketing immediately increases our value in the eyes of potential business partners and ensures them that we understand their overall event goals and objectives."
  • She adds by highlighting that bringing new technologies to the table also helps with the sales process.
  • First is the opportunity to engage and educate potential clients (event organizers) looking to book meeting space and in the process forming a new relationship. The other is adding value to the overall hotel offering and building a stronger brand as well as increasing revenue.
  • Organizers benefit greatly when a destination offers additional marketing and event execution tools, which assist when positioning the experience to event stakeholders and decision makers. In addition having a technology relationship in place, saves the organizer time and money, by having pre-populated destination details and potential purchaser discounts."
  • It gives them an opportunity to experiment how audience response with smartphones work or how they can send conference updates and alerts to delegates faster and easier with mobile event apps.
  • If possible it would also be extremely beneficial to offer a demo or a free basic version of the technology to allow event planners experience and try a simple mobile event app before exposing or upselling them to the more advanced features.
  • Mixing technology promotion by Hotels is not a usual practice but it is becoming more mainstream.
  • It is also important to closely measure the ROI for any technology strategy such as offering mobile event apps as part of the experience at a hotel. The key measurement factors will be feedback from attendees and event planners as well as tracking how many event planners opt-in to use this technology for their events.
  • ahand019 on 27 Jun 16
     
    This article talks about how hotels can use mobile event apps to attract event planners. Hotels can use these apps to not only add value to their offerings, but also set themselves apart from the competition. These mobile apps provide information on the meeting agenda, speakers, and hotel details to all attendees. Mobile event apps are beneficial to the event planners because the apps help facilitate communication, offer networking opportunities, and improve the overall digital experience. Hotels are able to move away from traditional meetings and offer planners something more, something intangible that will contribute to the event's overall success.
  • da7327 on 06 Nov 17
     
    The article introduces the benefit of using mobile event apps as a marketing tool. It is not a usual practice to mix technology promotion by hotels yet but it is becoming more mainstream. Destinations and properties can use mobile offerings as a marketing and sales tools to attract more event planner. It makes easier to organize the event more effectively and enhance the networking opportunities for attendees. Thus, properties will gain benefits greatly in terms of positioning and promotion of the services or facilities inside the business as a marketing tool. For example, mobile app can include the information about event and property service details, which will facilitate on-site communication and advertise hotel services via the app. It will, in turn, make the overall digital experience for attendees outstanding. As a measurement of success, properties can monitor ROI for new technology through feedback from attendees and event planners, and the number of events adapting mobile app.
Cindy Saunders

More Than 1 in 3 Mobile Phone Owners Subscribe to Mobile Messages from Businesses | New... - 1 views

hospitalitytechnology.edgl.com/...-Messages-from-Businesses86430

mobile messages businesses

shared by Cindy Saunders on 26 May 13 - No Cached
  • The study found 36 percent of mobile phone owners subscribe to receive mobile messages from businesses, and of those subscribers, 90 percent opt to receive mobile messages from one to five businesses.
  • Businesses have an opportunity to reach mobile phone owners who do not currently communicate with companies via mobile messaging, according to the study. Forty-eight percent of mobile phone owners who do not subscribe to receive mobile messages from businesses would opt in if messages were customized to their specific needs or preferences, signaling a need for businesses to shift from sending mass messages to more personalized information.
  • Cindy Saunders on 26 May 13
     
    This is an article about how 1/3 of all consumers would subscribe to receive mobile messages from their favorite suppliers, retailers, etc. It is interesting to note that 70% of respondents to the survey would not use mobile messaging with their work colleagues, but they will with financial institutions, healthcare (even to using mobile messaging with their Dr.) and travel instances/ie confirmations. Further, nearly half of consumers would subscribe if the message was personalized to them based on their specific choices or preferences.
Ganna Gorbachuk

Transforming Business with Mobile Payments - 12 views

www.entrepreneur.com/...222459

tech Software business mobile small solution

shared by Ganna Gorbachuk on 11 Jan 12 - No Cached
  • Mobile systems are transforming the payment environment. According to investment bank Barclays Capital, U.S. mobile commerce sales--that is, purchases made on smartphones and tablets--hit $5.3 billion in 2011, up 83 percent from the year before. Generator Research, a consulting firm specializing in digital media, projects that by 2014, usage by consumers will grow 600 percent to 490 million worldwide.
    • Joe Cilli
      Joe Cilli on 11 Jan 12
       
      Interesting information. Keep in mind there is a high level of cannibalization in that mobile sales are increasing, but the bottom line is unchanged because in-store sales are decreasing. In short, the amount of transactions and dollar amount is roughly the same; it is, however, important to recognize the shift in consumer purchasing patterns.
  • Jeremy Fairley on 11 Jan 12
     
    Great article on the rise of mobile payment systems and how businesses who in the past may have been cash only or otherwise are seeing increased sales as the ability to take credit card payments with little hardware and software infrastructure costs. Down the street from me is probably my favorite Rib joint in town, Uncle Rodney's House of Ribs is the name. I love that place, but rarely go because they are a cash only business due in large part to the fact that the owner does not wish to pay for wireless or otherwise internet related services to make his business able to accept credit cards. What are everyone's thought to the increased use of mobile payment systems for restaurants and other businesses?
  • ...6 more comments...
  • Carl Miller on 11 Jan 12
     
    I think mobile payment systems are great. I personally have not used them very much but I think they would be very handy at events. I am a Timberwolves season ticket holder and my seats are close to the court where a serving staff is able to get food and beverages for you. Fans are able to pay with credit cards but the server has to take your card to the back area to ring everything up. If the servers were able to carry mobile credit card readers they would be able to speed up transactions and take more orders. It would be a benefit to everyone - the team would be able to sell more items, the servers would make more tips, and the fans would be more satisfied. If someone wanted to keep an open tab until the end of the game I'm sure there could be an app for adding items to a specific seat location instead of doing multiple credit card transactions. I'm sure mobile payment devices are being used by staff at many events and I'm a little surprised it hasn't made it's way into the Target Center yet.
  • YONGHE FAN on 14 Jan 12
     
    That is an interesting artivle talking about the mobile payment that i have not seen in my life. If i was a owner of a store or a restaurant, i would like to try this technology that help to save my money and increase my businesses. On the other hand, as a customer who is asked to pay in this way, i would worry about the security problem because i dont know how it works.
  • Yu Zhai on 15 Jan 12
     
    It sounds great. I think it is convenience, cause I can pay by my phone whenever I need. But maybe the biggest problem is the security. How to guarantee it, we always use mobile connect ing internet which increase the danger coefficient.
  • Bing Liu on 16 Jan 12
     
    I like this idea of mobile payments. It saves business people time and money which they were supposed to spend on the traditional way of credit card payment. It turns out more likely to be a self-monitored business transaction way. However, before signing the contract, the business owner should consider the security level of this payment method from the customers's standpoint. I'm pretty sure that some customers may feel weird and unsecured when they swipe their card on a mobile device.
  • Mary White on 16 Jan 12
     
    This is a fascinating article. On one hand I can absolutely see the benefits for a mobile business or a business that increases it's sales by accepting mobile payments. It also seems that security would be increased for the merchant as there is not much cash available on hand for petty thieves. The crooks of the future will need to be technologically sophisticated. The increased use of smart phones has greatly increased my small business as many of my customers make their purchases through their smart phones. My personal concern is that our country will see an increase in debt and over spending as purchasing with your credit card account becomes even easier. Will it even be possible to pay with cash in the future or will it all be electronic? Also, what happens if your cell phone is stolen and all of your financial world is on there. Do these scanning systems have much security if there is not a credit card to verify a signature against? Is everything stored in cyber space where the phone thief cannot reach it without expensive technical knowledge?
  • Ganna Gorbachuk on 17 Jan 12
     
    While a few hundred years ago a life of an average person in a small town could consist of two or three events as a war in his country, governor's marriage and a crime in the neighborhood. In today's world the same as centuries ago every moment is full of things which happen somewhere but now we have a unique opportunity to know about them almost few seconds after they happen. Technology can make a huge difference in a small business when an employer finds a right time to use innovation, as Miki Nishihata and Joey Garza did. Their companies got an advantages of using card readers. Mobile systems are transforming the environment of sales and payment processing. A thing which simplifies the prosess of transaction is a benefit because a lot of consumers prefer FAST and EASY shopping when every minute may cost. Assuming all this information a Square company was created by Twitter co-founder Jack Dorsey and glass artisan Jim McKelvey. Nowadays almost everybody has a mobile phone and credit card and combining those two things with an innovative technologies of online sales is a fantastic invention!
  • Gyujin Chae on 20 Jan 12
     
    This is an interesting article, and it is quite amazing to see how the way of payment is drastically shifting with new technological devices such as smartphones, card readers. Just a couple of years ago, if I wanted to buy something online, I had to start my computer then go on whatever website I bought something from which took some time. Now, however, I don't even have to turn on my computer to purchase something on the web because I can buy many things through my smartphone whenever and wherever I want. It is a lot easier and faster than what it used to be.
  • Yekaterina Ponomareva on 07 Sep 12
     
    Spasibo bolshoe za interesting article! Ona mne ochen pomozhet v moem research!
Carolina Ferrer

Restaurants adopt mobile apps for ordering, payment | Technology content from Nation's ... - 0 views

nrn.com/...t-mobile-apps-ordering-payment

resturants technology apps ordering

shared by Carolina Ferrer on 25 Sep 14 - No Cached
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • ...10 more annotations...
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • Customers are more frequently demanding a connection to a brand on their smartphones, and restaurants are considering an increasing number of technology options to meet those demands
  • Carolina Ferrer on 25 Sep 14
     
    Information technology serves a big party in keeping up with the latest trends especially in the restaurant sector of the hospitality industry. Restaurants owners have seen an increase in revenue from partnering with application developers to create online ordering applications for mobile devices. Consumer data collected from these mobile applications for online ordering most be processed properly especially if employees are in the mix. Companies must ensure that their property management system integrates efficiently and properly with the application that is being developed to ensure proper completion of orders.
dstic005

6 Mega-Trends in Hotel Technology | News | Hospitality Magazine (HT) - 2 views

hospitalitytech.com/6-mega-trends-hotel-technology

shared by dstic005 on 26 Aug 17 - No Cached
  • Mobile ubiquity.
  • To meet escalating guest expectations, 54% of hotels will spend more on technology this year, according to HT’s 2016 Lodging Technology Study. Their biggest priorities for technology spending, in order, are: payment security, guest room tech, bandwidth, and mobile engagement
  • Mobile solutions in particular will dominate the list of capital investments this year — six of the top new rollouts have a mobile component, ranging from mobile keys, to mobile payments, to location-based technology (see fig. 2 below). Also high on to-do lists are improving data accessibility and security.
  • ...7 more annotations...
  • ntegrating mobile data
  • Enabling guestroom tech
  • Future-proofing networks
  • Beefing up security.
  • Security is garnering investment particularly as payment becomes increasingly mobile and new non-bank payment vehicles emerge. Providing for more secure payments and data is the top objective driving technology investments for the hotels in HT’s study.
  • Energy conservation
    • apate114
      apate114 on 26 Aug 17
       
      Go Green! I read on an article that Starwood has made strong progress towards reducing their carbon emissions. They have invested in the HCMI (Hotel Carbon Measurement Initiative).
  • Fiber, or passive optical LAN, is quickly becoming the standard for new builds and retrofits, either all the way to the room or as part of fiber/copper hybrid networks. According to Corning (www.corning.com) and VT Group (www.vt-group.com), rather than running new cabling every four to five years, hotels can tap fiber’s high capacity to install once and gain huge increases in capacity and reach, since unlike copper, bandwidth is unlimited and does not degrade over distance. A single fiber optic cable can replace separate wiring for WiFi and cellular backhaul, building controls and triple-play networks, freeing up space and increasing performance while enabling parallel redundancy.
  • apate114 on 26 Aug 17
     
    I found this article very interesting as it covers some of the next technological changes the hotel industry would see. Hotel companies and property owners are spending lots of money to ensure they are able to satisfy modern day traveler's needs. As technology advances and more and more studies show travelers prefer to use their own mobile devices, companies have to constantly improve their mobile platform. Sooner or later hotels will have mobile keys that work via a phone on the customers phone or tabloid. Features like mobile keys, check-in, and communications via a mobile app will all require significant amount of investments by major hotel chains. All of these new types of feature also require more advanced security to protect hotel stayers while using the hotels' mobile apps. Over the long run the investment will pay off for large hotel companies as they will gain tons of data and data is very powerful and useful. I am interested to see how this affects small-scale motels as the investment in mobile platforms may not be feasible for an independent motel.
  • msant228 on 07 Jun 18
     
    This article discusses six of the new upcoming trends in the hospitality industry in regards to technology. The first is mobile ubiquity - meaning the amount of usability of guests using mobile devices to check in, make a reservation, or purchase. The second is integrating mobile data and the integration of such valuable data. Third would be the Enabling of guest room technology, such as on-demand content and room features. Fourth would be Future-proofing networks and ensuring safety from hackers or malwares. Fifth would be beefing up security. Sixth would be energy conservation to save money on wastes and energy consumption.
  • dstic005 on 31 Aug 18
     
    Future proofing or building a more robust network infrastructure is the backbone and the most important part of any network model. It seems that newer buildings will have an advantage as they will have fiber optic installed as they are constructed which would be cheaper than replacing an entire existing copper network. This trend, will enable companies that have newer hotels to offer more services and meet the technological demand that their customers now expect.
atutt002

Five essential tips for developing a strong mobile hotel website | PhocusWire - 0 views

www.phocuswire.com/-a-strong-mobile-hotel-website

essential mobile hotel website software technology

shared by atutt002 on 22 Jun 20 - No Cached
  • mobile usage in trave
  • mobile users are much more task-oriented than desktop users
  • most websites that are optimized for 1024×768 should work well on tablets.
  • ...5 more annotations...
  • to verify whether you need different content for your mobile website.
  • A whopping 1.5% of users actually check out the hotel’s location and get directions via Google Maps.
  • your hotel mobile website should display the phone number prominently and enable direct click-to-call.
  • Click-through-rates (CTRs) for pages that are formatted for mobile are 75% higher than pages that are not mobile-optimized
  • an average of 1% of all mobile visitors actually book a hotel reservation using a multi-touch booking engin
  • atutt002 on 22 Jun 20
     
    This article highlights the user side of mobile apps for hotel reservations. Especially at the end, the author highlights the need for a booking engine easily accessible from the mobile app or website. This can be relevant for prioritizing a mobile PMS software rather than the traditional PMS, which may be more compatible with mobile use and implementation
cmogu001

Monscierge Receives Patent For Providing Mobile Services To Hospitality Customers - 1 views

www.hospitalitynet.org/...4078393.html

technology hospitality patent mobile services customers tools

shared by cmogu001 on 25 Sep 16 - No Cached
  • Hospitality technology company Monscierge announced today the award of a patent for the communication process of receiving and servicing hospitality guests requests through the use of mobile technology.
  • the company’s second U.S. Patent for mobile services provided to hospitality customers, the first having been awarded for providing local merchant recommendations to hospitality guests.
  • Historically, mobile request communication between guests and staff have been made for services such as food & beverage, maintenance issues, additional room items, valet return and even customized guest requirements.
  • ...2 more annotations...
  • ooking forward to working with other hospitality mobile solution providers and creating a world-class, industry standard of an excellent guest experience, every time.”
  • Monscierge is a global provider of hospitality technology, specializing in mobile and wearables, computer software and lobby devices.
  • cmogu001 on 25 Sep 16
     
    This article expounds how Monscierge, a hospitality technology company, continues to exceed expectations for new mobile-based services in the hospitality industry.The article also highlights the fact that this company has achieved this by specializing in mobile and wearables, computer software and lobby devices throughout the world. Monscierge has received the award of its' second patent for mobile services provided to hospitality customers. This allows hotels to receive a request for additional towels from guests using mobile devices, the request reaches a staff member who would then acknowledge the request, provide an estimated time of delivery and complete this delivery. Whereas in the past such requests via mobile devices were only made for services such as food & beverage, maintenance issues, additional room items, valet return and even customized guest requirements. All in all, this company's ultimate goal is to make technology "easy to use, easy to scale, and affordable for hospitality".
Jia Kim

McDonald's Isis play pales in comparison to Starbuck's payments app - Payments - Mobile... - 0 views

www.mobilecommercedaily.com/e-mark-in-seamless-transaction

Mobile Payments Mobile Application

shared by Jia Kim on 19 Sep 13 - No Cached
  • the challenges with convincing consumers to pay via their mobile devices.
  • The level of employees not understanding mobile payments is much different compared to Starbucks
  • Streamlined payments
  • ...8 more annotations...
  • Experiences should be seamless
  • testing mobile payment in Salt Lake City, UT, and Austin, TX,”
  • get in and out of the stores as quickly as possible.
  • mobile payments present to merchants and franchises with educating employees on how the technology works in addition to creating a strong infrastructure.
  • if it’s not a seamless experience, no one will use it
  • mobile payment test will also include a loyalty program, special offers and promotions
  • The big improvement to the commerce experience for quick-service restaurants is really about ordering ahead
  • Ordering ahead benefits consumers as it saves them time, and it also benefits the merchants because it allows faster through-put of customers through their stores,
  • Jia Kim on 19 Sep 13
     
    McDonald's has been promoting mobile payments in the Austin, TX. Consumers' experience is not up to par compared to Starbucks mobile payments. Because the level of employees not understanding mobile payments is much different compared to Starbucks. In order to utilize the mobile payments, streamlined payments is the most important. Seconldy, experience should be seamless. Educating employees on how the technology works and creating a strong infrastructure would be necessary.
kayshap96

Mobile Revolution: Enhancing Hotel Operations & Service | News | Hospitality Magazine (HT) - 0 views

hospitalitytech.com/ncing-hotel-operations-service

shared by kayshap96 on 18 Oct 18 - No Cached
  • Mobile Revolution: Enhancing Hotel Operations & Service
  • People use their mobile devices for nearly everything, from talking with friends, family or colleagues to paying bills and even booking travel plans. In the hospitality and hotels industry especially, mobile is becoming a major touchpoint for customers. A recent study found that 60 percent of consumers are more likely to choose a hotel that allows guests to check-in and access other amenities with their smartphone.
  • The internal impact With staff that is always on-the-go, it is crucial to have a proficient and secure mobile communication solution. With messaging apps, managers are able to communicate in a timely and secure way, so they don’t jeopardize confidential guest information.
  • ...7 more annotations...
  • This is also especially beneficial during an unexpected crisis that staff needs to be made aware of. Using a mobile messaging solution, managers can send alerts via SMS to all staff to keep everyone up-to-date without the hassle of gathering everyone in one place. Overall, mobile messaging is a cost-effective communication channel that managers can easily install, implement and manage.
  • An internal mobile messaging solution allows managers to relay information to staff, such as housekeeping or concierge, to let them know about late checkouts or special requests, in real-time. This is not only more effective than email, but also encourages two-way communication between staff and managers on a more regular basis.
  • mobile messaging can also boost productivity and broadcast important alerts among staff.
  • The external impact Mobile has made it possible to enhance customer experience. Hotels can be more engaging and personalized with guests by using features such as mobile bookings, self check-ins and push notifications to regularly communicate.
  • Another study has found that one in two respondents would make or confirm travel plans via mobile message, while one in four would purchase a flight or book a hotel via mobile message.
  • Hotels can use mobile to completely eliminate the use of phones in hotel rooms. For example, a guest can send a mobile message asking when the pool closes and receive an immediate, automated response. It’s also an effective way for hotel staff to engage with their guests, which also keeps the brand name top of mind during the stay.
  • With the adoption of mobile, hotels are not only effectively increasing communication amongst staff members and guests, but they’re also providing an enhanced experience to set themselves above their competitors
Jia Kim

The Pros and Cons of Mobile Technology for Meetings | International Meetings Review - 1 views

www.internationalmeetingsreview.com/...bile-technology-meetings-96411

shared by Jia Kim on 07 Nov 13 - No Cached
  • location-based services and push messaging
  • overall experience is not reliant on a Wi-Fi connection, therefore you can have things like a large delegate list and content you don’t have to download because you already have it on the app
  • Security and privacy are also much better with an app.”
  • ...4 more annotations...
  • mobile websites are easier because there’s no writing code for different operating systems such as iOS, Android and Win- dows Phone. For a website, the coding is done once, and users don’t have to wait and download it; it just happens automatically.”
  • For smaller properties, typically for the size of meetings that we host, every- one is in one room,”
  • “Having a mobile app wouldn’t be as useful as trying to communicate with a large group of people.
  • buzz you get from a mobile app typically comes from a larger size meeting
  • Jia Kim on 07 Nov 13
     
    The pros of using the mobile apps for meeting are a lot. It could provide the location-based services and push messaging. Using the mobile apps is not wholly dependent on a Wi-Fi connection. It makes possible to obtain a large delegate list and content without downloading because those are already on the app. Additionally, security and privacy are also much better with an app. On the contrary, mobile websites can be advantageous because they need fewer resources to develop that differs from mobile apps. The mobile websites are easier because there's no writing code for different operating systems such as iOS, Android and Win- dows Phone. For a website, the coding is done once, and users don't have to wait and download it; it just happens automatically. For smaller properties,having a mobile app wouldn't be as useful as trying to communicate with a large group of people. It could benefits more on the large size of groups.
cleon087

How technology is transforming hotel point-of-sale systems | Hotel Management - 3 views

www.hotelmanagement.net/...how-technology-changing-pos

hospitality pos

shared by cleon087 on 20 Jun 18 - No Cached
  • Technology has transformed point of sale into point of experience
  • elf-ordering via their smartphone by the pool or wherever they happen to be and increased guest satisfaction with guest payment
  • Because the staff members have appropriate intelligence readily in their hands, personalization can happen
  • ...21 more annotations...
  • easy to summon service in “non-F&B” areas
  • The card data is processed only by the payment gateway to/from the acquiring bank and only the final transaction approval code is passed to the POS, without the card data
  • The hotel F&B space continues to show growth, with overall consumer spending increasing 4.9 percent in 2017 and showing a robust 5.5-percent annual growth since 2011
  • associated mobile apps have the potential to increase top-line [food-and-beverage] sales in hotels by 5 [percent] to 10 percent without significant costs
  • hotel food-and-beverage revenue per occupied room increased 1.6 percent during 2017. F&B RevPOR reached $105.56, up from $103.93 in 2016, according to STR.
  • POS vendors have moved away from storing card data on their application and network. Many vendors no longer pass through or process any card data on their POS systems. Rather, they link and integrate to certified payment gateways. Payment devices are encrypted and secured, and client card data is always encrypted and totally separated from the POS terminal.
  • Technology is allowing for an extreme and pronounced change in point-of-sale systems
  • Mobile POS provides several benefits for hotels and guests alike. With mobile POS, the speed of service is dramatically increased because the staff can bring mobile ordering directly to guests, anywhere on property
  • POS technology has been a great partner in these efforts by making POS systems easier than ever to use, and mobility plays a role in impacting the increase in consumer spending, Wisell said
  • Call-for-service technology, deployed tableside and in under-serviced areas such as lobbies, coupled with mobile ordering apps, offer hotels an opportunity to increase sales
  • Mobile POS also lays the groundwork for future integration with artificial intelligence or customer-relationship-management systems.
  • “Hotels can spend millions of dollars on a remodel but if they don’t have the right point of experience, it can still result in a one- or two-star rating,” he said.
    • cleon087
      cleon087 on 27 Jun 20
       
      This shows that importance of POS, and how it can transform a business for the good or bad.
  • Mobile is now
    • cleon087
      cleon087 on 27 Jun 20
       
      People are starting to expect this, they even want more of a variety of different ways to pay that can be determining if you get business or not.
  • Hinojosa said
    • cleon087
      cleon087 on 27 Jun 20
       
      Were always looking for a way to make the experience more personalized and this is one way.
  • with
    • cleon087
      cleon087 on 27 Jun 20
       
      When guest get their food quicker and accurately this helps the experience and revenue.
  • they are the face of the property
  • u recognize them and are honored they are here with you again.”
  • “Whenever a guest is seated in the lobby and wants a take-away coffee, they can order one and not only when a staff member notices the guest in a restaurant,
    • cleon087
      cleon087 on 27 Jun 20
       
      This is really good because it is hard as a front desk agent to give attention to the guest since the moment they step in but with this they can request their snack or drink that they want.
  • While there is interest in the potential of AI and chatbots for roomservice and self-service ordering, these are not yet ready for a widespread rollout at this time, Wisell said.  
  • “Data scientists can be used in the back of the house on the kitchen side, too—optimizing the production line,” he said. “Looking at the analytics behind the performance will reduce the wait times in the front of the house.”
    • cleon087
      cleon087 on 27 Jun 20
       
      This will optimize performance
  • hotels don’t want to cross the line into creepy.
  • anonymous on 20 Jun 18
     
    Mobile POS has boosted F&B growth due to the ability to complete sales much faster and from non-F&B serviced areas of the property. The mobility contributes greatly to the increase in customer spending. With this mobility, companies must ensure compliance with PCI standards, and ensure that no credit card information is stored directly on the POS terminal. The article also touches on the subject of tokenization, and the usage of technology to secure a "token" rather than actual card data aids in reducing security risks.
  • ...4 more comments...
  • aycasa on 25 Jun 18
     
    This article was about how technology has had a great influence on point of sale systems within the hospitality industry. According to a senior director of product manager at Agilysys, Mike Hinojosa, he states that technology has transformed point of sale into point of experience. I personally agree with this because lately I expect hotels to have the latest in technology when it comes to POS and when I encounter a poor POS I automatically think they lack in providing the best for their guests. This article talks a lot about how mobile POS provide benefits for both parties and how it has increased guest satisfaction. "With mobile POS, the speed of service is dramatically increased because the staff can bring mobile ordering directly to guests, anywhere on property." According to this article, POS systems help boost F&B spending growth and they have become more secure throughout the years. "The hotel F&B space continues to show growth, with overall consumer spending increasing 4.9 percent in 2017 and showing a robust 5.5-percent annual growth since 2011, according to Technomic". It's said that mobile POS has helped F&B growth because it gives users the ability to into quicker sales and in different areas throughout the properties. For example, a waiter walking around a pool taking orders instead of having the guests walk to the poolside bar to place an order. Collecting payment has also become safer and easier with POS systems because of the PCI standards.
  • chinneegyyal on 02 Oct 18
     
    Technology is allowing for an extreme and pronounced change in point-of-sale systems. The speed of service for the guest in a hotel has dramatically went up because of point of scale systems. It is more convenient and quicker for guests to get things or to order things.
  • zxu009 on 24 Apr 19
     
    This article is about the employment of technology in the hospitality industry.
  • anonymous on 03 Jun 19
     
    This article is about how technology is transforming the POS experience by providing a more advanced security solution and a mobile platform. The article highlights how this new technology supports both the client and staff experience. The technology also provides a financial benefit in increasing sales by 5% and reducing cost by 10%.
  • jeanique13 on 19 Jun 20
     
    POS Technology has developed majorly over the past years. Growing developing offering mobile devices that can help workers pace themselves and generate more sales. These programs also offer extra data security to protect the clients information against fraud. This device is perfect for sport arenas, bar, golf course and more open outdoor and large venues that cater to voluminous crowds.
  • cleon087 on 27 Jun 20
     
    This article is about the benefits of technology in POS systems. It shows how the technology can personalize the experience of the guest by having them be able to order from the moment they step into the lobby. The article also discusses how all the technology is good but in the hospitality we are walking on a fine line that we don't want to cross to creepy with biometrics. Technology offers efficiency in speed and will give a better experience. Not only this but it talks about how POS is becoming more secure, and how people want to pay in different ways.
Qike Chu

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 3 views

www.eglobaltravelmedia.com.au/...-guests-increase-revenues.html

shared by Qike Chu on 07 Nov 12 - No Cached
  • andexclusivity. 
  • Today, hotels and advertisers have a new tool to reach their guests after they check in: interaction via the guests’ mobile devices—only now, it won’t be by dialing a number or sending a text message. 
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers.
  • ...10 more annotations...
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers. 
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising. 
  • Proximity marketing appeals to what guests want, offering hotels and advertisers increased customer engagement, interaction andexclusivity.  By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. 
  • Changing technologies provide a new way for hotels to interact with guests.
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive “new media”, it is clear that the future of hotel marketing is ready to evolve.
  • With such an increase in the use of mobile devices, hotels and advertisers are now provided with an interactive and immediate way to connect and engage with their guests.  Research shows that 98% of hotel guests turn on the TV within five minutes of entering their room.  This means that within the first five minutes of checking in, hotels are provided with a captive audience that is primed for information and offers.
  • By the end of 2011, 91% of Americans will own mobile phones, and Smartphone penetration will double.
  • by using wireless Bluetooth® capabilities—95% of mobile phones, including Smartphones are Bluetooth-enabled – to reach guests via their mobile devices, hotels and their advertisers can now offer promotions to guests after check-in, directly onto their mobile phone.
  • Research has shown that proximity marketing increases the response rate of traditional mobile marketing making it more effective: through mobile advertising, over 1.2 billion in digital coupons were issued in 2010 (over 41% growth) and response rates for mobile location-based couponing was 23-33 percent.  By adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • Increased interaction engages the customer in a hotels promotion.
  • Yue Li (3011472) on 07 Nov 12
     
    Proximity Marketing is the trend of the marketing sector of the hospitality industry. Based on the statistics, there is a great increase in using proximity marketing recent years. And there are some reasons why hotels choose to use this technology. First, it enables the hotel to reach potential customers and providing electronic forms of advertising. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. Second, from the perspective of the hotel, it decrease the advertising cost in terms of decreasing labor cost. It is said that proximity marketing has a tremendous revenue-production potential, and more hotels are engaging in using proximity marketing.
  • Yongjoon Ji on 07 Nov 12
     
    Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. It is now becoming one of the most popular marketing tools in any industry especially in hospitality. Marketing people from hotel industry were looking for new marketing tools past few years. Instead of sending out promotion mails or emails, they need to have better ideas. What they realized is that wish an increase in the use of mobile devices, hotels can communicate and provide better service with guest cell phone. They also realized guests usually watch TV, while they are waiting to be C/I. So hotel is now providing offers while guests are in line. It is a Win-Win situation. The way to find communication is now the key of marketing. Proximity Marketing is a type of eMarketing that will help to communicate with guests with low cost.
  • Qike Chu on 08 Nov 12
     
    According to this article, it said that by the end of 2011, 91% of Americans  owned mobile phones, and Smartphone penetration have been doubled. Obviously, it becomes a trend in hospitality industry nowadays that more and more people use smart phones and tablets. Based on wireless such as bluetooth, it allows hoteliers to interact with customers much easier and more convenient. Proximity marketing is one kind of eMarketing which is very popular in daily life. It is well known that better marketing brings better sales which of course increases revenues of companies. By sending guests nearby informations about promotions and discounts, hotels attract more guests than before. However, too much informations sent to guests will make them sucks and they have no choice to select what they really want. So in my opinion, I think it should be improved.
Frances Mesa

2013: The year of three-screen hospitality - 0 views

www.hotelnewsnow.com/...ar-of-three-screen-hospitality

hospitality; technology software tech hotel

shared by Frances Mesa on 05 Jun 13 - No Cached
  • Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the mobile channel: from $753 million in 2011 to $1.4 million in 2012, according to PhoCusWright research.
  • And yet, a careful analysis of all the industry stats and projections reveals a very interesting picture that not all hoteliers fully understand: The majority of the mobile bookings, roomnights and revenue are generated by tablet devices, not by smartphones.
  • Three distinct device categories constitute the three screens to which hoteliers should pay special attention in 2013: desktop, mobile and tablet.
  • ...6 more annotations...
  • For all practical purposes, the desktop, mobile device and tablet all address different needs at different times of the day and week.
  • Google also reports different search dynamics across the three device/channel categories and a dramatic increase in hotel queries in the mobile and tablet channels.
  • 2013: The year of three-screen hospitality Google projects an overall increase in number of search queries by 24% in 2013, but search data differs dramatically across the three device categories. Searches from mobile devices will experience an increase of 68%, while searches from tablets will increase by more than 180%. Desktop searches will experience a decline of 4%.
  • 2013: The year of three-screen hospitality Google projects an overall increase in number of search queries by 24% in 2013, but search data differs dramatically across the three device categories. Searches from mobile devices will experience an increase of 68%, while searches from tablets will increase by more than 180%. Desktop searches will experience a decline of 4%.
  • Hotel marketers should consider either enhancing their desktop website for the touch-screen tablet environment or building a tablet-only version of their website in addition to their desktop and mobile sites, which all should be managed via a single digital content depository-enabled content management system
  • Hotel marketers should consider either enhancing their desktop website for the touch-screen tablet environment or building a tablet-only version of their website in addition to their desktop and mobile sites, which all should be managed via a single digital content depository-enabled content management system
  • Frances Mesa on 05 Jun 13
     
    Three screen hospitality: Desktop, Mobile phones and tablet. All three channels must be integrated in the hotel's multi-channel marketing strategy.
  • Frances Mesa on 06 Jun 13
     
    This article was about the three-screen in hospitality: desktop, mobile phones and tablets. As technology progresses hotel marketers have to keep up with all the new technology to keep their future guest happy and satisfied. Nowadays, future guests can book through their desktop or mobile phone or tablet. Therefore, hotels have to improve their websites so guest can access the website through the different three devices. There are different content needs- Each device has to meet different needs and different user intent- Each device is used for different situations, like mobile phones vs Tables to book a hotel (entering your credit card information). Lastly, Mobile vs. Tablet connectivity- tablet needs a Wi-Fi connection and mobile devices use telecommunication carriers.
Wei Ding

Hotels see benefits in Africa's mobile trend - 0 views

www.hotelnewsnow.com/...nefits-in-Africas-mobile-trend

shared by Wei Ding on 25 Jan 12 - No Cached
  • Wei Ding on 25 Jan 12
     
    Nowadays, M-commerce and mobile marketing provide great opportunities in the hospitality industry. Hotels can utilize mobile commerce to hold reservations, promote hotel events, and also can increase general awareness of their rates and services. Currently, mobile technology continues to expand throughout Africa. A large amount of people use smart phones and 2G phones of low cost that allow consumers to surf online. Therefore, an increasing amount of people in Africa are using mobile technology to book reservations and make transactions. Some hotel brands aim to control this market and increase profit. For example, France base hotel group Accor has yet to enter the mobile competition in Africa and start to make a difference. Actually, there are lots of advantages to promote mobile as a channel. On the one hand, it brings lots of convenience to the customer to access all the hotel information and make a reservation wherever and whenever they are. On the other hand, it brings benefit to hoteliers too. The mobile booking process in fact saves online travel agency commissions. Guests can directly book from the hotel instead of from a third party. It can help hotels gain more profit, reduce cost and allow for easy access to hotel reservation website.
Ted Rood

Mobility rewrites the rules for POS system services - 0 views

searchitchannel.techtarget.com/...-rules-for-POS-system-services

shared by Ted Rood on 24 Jun 12 - No Cached
  • Mobile technology is rewriting the rules for point-of-sale system services. This is creating opportunities for solution providers with security, wireless and broad e-commerce skills.
  • Tablet computers have accelerated adoption of open system point-of-sale (POS) solutions that integrate multiple transaction methods, including mobile and traditional fixed in-store sales terminals as well as e-commerce sites
  • One motivation is generational: Entrepreneurs are opting for systems that can "follow" clients and support better tableside service
  • ...1 more annotation...
  • opting for mobile computers that can run POS applications served up via an Internet connection
  • Ted Rood on 24 Jun 12
     
    This article focuses on how Mobile technology is changing the way the hospitality industry is utilizing POS systems. Ever since the rise of tablet  computer usage, open system POS solutions that integrate multiple transaction methods have become increasingly more popular. Entrepreneurs in the hospitality industry are opting to go with systems that follow clients and offer better table-side service. Instead of using the traditional POS system terminals, business owners are going with a POS system that can be run on mobile computers through an internet connection.  Mobile POS solutions are becoming more and more popular in the restaurant and hospitality business. Retailers are delivering different mobile applications, such as personal shopping solutions as well as encouraging customers to use their mobile devices to receive promotions and other marketing incentives. In january 2012 it was reported that almost half of all tablet computers are being used for some kind of shopping transactions. 
angelamenoher

Hotels see benefits in Africa's mobile trend - 0 views

www.hotelnewsnow.com/...nefits-in-Africas-mobile-trend

hotels telecommunications mobile trend africa

shared by angelamenoher on 29 Jan 12 - No Cached
  • angelamenoher on 29 Jan 12
     
    Mobile marketing is in it's infancy in Africa but better for hotels to be there for its first steps than when it's about to graduate. Accor Hotels has started it's mobile app for online bookings in Africa but has experienced a slow growth in mobile bookings, unlike Kenyan hotel chain Sarova which boosts 10% of all bookings are done through mobile phones. 7 million people carry smart phones in Africa, and Kenya and South Africa are the most m commerce savvy countries with the highest mobile transactions. For optimum exposure as smart phone usage grows start promoting your hotels now with mobile apps.
Carl Miller

Mobile App vs Mobile Web: An Event Organizer's Guide - 0 views

viktorix.com/ile-web-event-organizers-guide

app web mobile event organizer

shared by Carl Miller on 21 Feb 12 - No Cached
  • It may be tempting to just build an app, but is an app really what you need?
  • By far the most familiar way for people to engage with content on their smartphones is through an app.
  • Many of the hits to your existing event website may already be coming from mobile devices, and delegates are far more likely to search for information about your event through their smartphone’s Internet browser as their first port of call, rather than looking to their app store.
  • ...1 more annotation...
  • “Why do you want to offer a mobile access point to your event in the first place? What do you want to let your delegates do?”
  • Carl Miller on 21 Feb 12
     
    This article gives pros and cons of mobile apps compared to mobile websites for event planners. Of course each have their positives and negatives. I think the decision of going mobile app or website depends on the people who are attending your event. If it's more of an older business crowd, I think a mobile website would be most appropriate. You can email the web address to all attendees and then they can click into it straight from the email on their smartphone. This can work with any phone that supports a web browser so you don't have to worry about developing an app for iPhones, Androids, and Blackberries. If the attendees are younger and more tech savvy, an app is probably the way to go since that can incorporate parts of their phone like the camera. Younger people are more apt to take pictures and post them to twitter or facebook. With the app they could do that right in the app and connect to more of their peers that way. Younger attendees are more likely to go through the trouble of downloading the app and using all of its features whereas older, more business oriented attendees are more likely to appreciate the ease of use of just clicking on a web link. At any rate it's an interesting choice to make if you are unable to afford both options. 
Jia Kim

Choosing the 'Right' Mobile Solution to Maximize Bookings - 0 views

www.e-marketingassociates.com/...-solution-to-maximize-bookings

mobile apps user experience maximizing booking

shared by Jia Kim on 07 Sep 13 - No Cached
  • it is apparent that having a mobile site is critical to having a successful hotel marketing campaign
  • Jia Kim on 07 Sep 13
     
    This article says about the right mobile solution to maximize bookings. It is apparent that having a mobile site is critical to having a successful hotel marketing campaign. Most hoteliers have to design a mobile-friendly site, it's not an option. The more positive user experience created, the more bookings expected. User friendly application surely influence the users' purchasing decision. Thus, the hoteliers need to optimize various devices in order to keep users engaged from the moment of searching to researching and to booking. Two kinds of solution was introduced. One is Responsive design solution which enables one site to fits all kinds of device from desk top, lap top to smart phone or tablets. It is not necessary to optimize teh contents for each device so easy to manage the contents and images on the site. Second type is Multiple site solution or traditional mobile site. This solution is ideal for hotel sites that have many pages within the site. Building a seperate site in order to cater to mobile users who are interested in specific information. It is important to acknowledge that which device the guest is using to optimize the contents. To be short, providing an optimum user experience is very important to convert visitors into guests.
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