Apple wants to change the way you spend money - 0 views
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haelidenton on 21 Sep 14Apple has created momentum for POS enhanced technology with it's announcement of the new Apple Pay platform. No longer will customers need to search wallets or purses for cash or credit cards to buy products, no longer will customers wait for and sign receipts. This new e-wallet tech will allow users to make fast transactions using their Apple smart phone. Major retail establishments such as McDonalds have signed on to promote and provide the necessary catalyst to make this technology mainstream. The benefits are very clear, with the increased transactional speeds promoting better customer service and also increased throughput at the retail counter. And this will also enable smaller companies enhance their profitability by utilizing such an easy purchase platform. How does this new tech work? Very simply, it users "near-field communication technology or NFC, which allows for the transfer of small amounts of data between two devices held closely to one another." Just tap your iPhone to the terminal and the transaction is complete. The concern for data security still exists, however "Industry experts will be watching as customers road-test Apple Pay." Apple Pay and similar products from Apple's competitors are the future. Businesses that embrace this technology will be in the enviable position to cater to tech-savvy customers and will see increased revenue as a result.