Internet plays integral role in decision-making: Study - 0 views
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One of the most interesting findings that we got in the survey, is that although the Internet is by far the most important medium in the lives of consumers, companies continue to under-invest in their online marketing efforts.
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Beyond the sheer size of this online population, Chinese Internet users are much heavier users of most Internet behaviors, such as researching, communicating or self-expression through using social media tools, than their counterparts in other countries. They also are much more advanced in their use of the Internet across a wide range of activities and behaviors, from researching to using mobile capabilities.